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Opensignal

Opensignal is a global independent analytics company specializing in quantifying and benchmarking mobile and broadband network experiences using data from billions of real-user measurements collected via its apps and other sources.^[1] Founded in 2010 in London, United Kingdom, by Brendan Gill, James Robinson, Sina Khanifar, and Sam Westwood, the company initially focused on crowd-sourced mobile network mapping and has since expanded to provide comprehensive insights into connectivity performance, consumer behavior, and market dynamics for wireless and fixed networks.^[2] Headquartered in Boston, Massachusetts, with offices in the UK and Canada, Opensignal employs approximately 285 people as of 2025 and operates as a private entity.^[3] The company's core mission is to deliver customer-centric analytics that help telecommunications providers optimize network performance, inform regulatory decisions, and enhance commercial strategies by measuring real-world experiences in activities such as video streaming, gaming, voice calls, and web browsing.^[1] Opensignal's methodology emphasizes transparency and independence, aggregating anonymized data from over 100 million devices monthly across more than 150 countries to produce public reports, executive scorecards, and bespoke engineering tools without influence from commercial relationships.^[4] Its public analyses, including annual Mobile Network Experience Reports, are widely recognized as the industry standard for unbiased evaluation of operator performance. In 2021, Opensignal was acquired by Comlinkdata, a customer analytics firm, in a deal that integrated it with Tutela to form a broader platform for communications insights; by 2022, the combined entity rebranded under the Opensignal name to unify its offerings in network experience and subscriber analytics. In June 2024, Opensignal acquired Brytlyt to enhance its data analytics and visualization capabilities.^[2]^[5]^[6] This evolution has positioned Opensignal as a key resource for media, investors, and policymakers seeking data-driven perspectives on global connectivity trends, including 5G rollout, fixed broadband quality, and emerging technologies like satellite internet.^[7]

History

Founding and early development

Opensignal was founded in 2010 in London, UK, by Sina Khanifar, Brendan Gill, James Robinson, and Sam Westwood as a tool to enable users to map cell tower locations and signal strength through crowdsourced data from mobile devices.^[8]^[9] The company's early product was a mobile application for iOS and Android devices, launched under the initial name OpenSignalMaps, which allowed users to voluntarily upload signal measurements and view coverage maps in real time. This approach emphasized transparency and community-driven data collection, aligning with the "open" ethos reflected in the company's name.^[9] In its formative years, Opensignal encountered challenges in amassing a critical mass of user contributions to produce reliable maps, amid limited smartphone penetration at the time. By 2012, as global smartphone adoption accelerated, the company shifted focus toward comprehensive network experience analytics, exemplified by the release of its API for integrating crowdsourced signal data and securing $1.3 million in seed funding to fuel broader development. Subsequent funding rounds enabled global scaling of these efforts.^[9]

Funding and expansion

Following its founding in 2010, Opensignal secured its initial significant financial backing through a Series A funding round of $4 million in August 2014, led by Qualcomm Ventures with participation from O'Reilly AlphaTech Ventures (OATV) and Passion Capital.^[10] This investment was directed toward expanding the company's crowdsourced mobile sensor network and enhancing its data analytics capabilities to better map and analyze global mobile network performance.^[10] In March 2018, Opensignal raised an additional $8 million in a Series B round, led by Octopus Ventures, with returning investors including Qualcomm Ventures, OATV, and Passion Capital.^[11] The funding supported rapid user growth, reaching data from over 100 million smartphones worldwide, and enabled the launch of new features leveraging device sensors for monitoring network speed alongside environmental factors like weather.^[11] These resources facilitated operational scaling, including team expansion and product development aimed at broader market insights. By the late 2010s, these investments drove key growth milestones, such as establishing offices across the United States (headquartered in Boston), Canada (Victoria), the United Kingdom (London), continental Europe, and Asia to support international operations.^[12] This geographic expansion coincided with a strategic shift toward enterprise services, providing proprietary analytics and benchmarking tools tailored for telecom operators to optimize network performance and inform infrastructure decisions.^[1]

Acquisitions and rebranding

Building on prior funding that had fueled its international expansion, Opensignal underwent a significant ownership change in September 2021 when it was acquired by Comlinkdata, a Boston-based customer analytics provider backed by Berkshire Partners and Silversmith Capital Partners. The deal, which closed later that month, immediately positioned Opensignal alongside Tutela—a crowdsourced mobile network data firm that Comlinkdata had acquired in 2019—allowing the merged operations to combine extensive datasets from over 140 clients across more than 60 countries. This synergy enhanced coverage and accuracy in measuring both mobile and fixed network performance, providing operators with unified tools for benchmarking and optimization.^[2] In August 2022, the combined entity rebranded as Opensignal, unifying Comlinkdata, Tutela, and the original Opensignal under a single identity to establish itself as a global leader in customer experience analytics for the communications industry. The rebranding emphasized integrated solutions for network testing, market intelligence, and subscriber behavior analysis, leveraging the group's diverse data assets to support 5G deployments and beyond.^[5] Following the rebranding, Opensignal acquired Brytlyt's GPU-based data analytics and visualization technology, including its engineering team in Warsaw, Poland, in June 2024 to accelerate insights platform development and enhance AI capabilities. In June 2025, Opensignal completed a merger/acquisition with ThinkCX, a telecom market intelligence platform, further expanding its analytics offerings.^[6]^[3] As of 2025, Opensignal remains a privately held company headquartered in Boston, Massachusetts, with additional offices in the UK, Canada, and Asia.^[5]^[13]

Products and services

Public reports and awards

Opensignal publishes a range of freely accessible reports that benchmark mobile and fixed broadband network performance worldwide, drawing on crowdsourced user data to provide transparent insights into consumer experiences.^[1] The company's flagship publication is the annual Global Mobile Network Experience Awards, launched in 2020, which evaluates leading mobile operators across more than 30 countries on key metrics including download speed, upload speed, video experience, and coverage experience.^[14] The 2025 edition, marking the sixth iteration, analyzed data from billions of user measurements and emphasized 5G advancements, particularly in high-income markets where operators like T-Mobile in the USA and Singtel in Singapore excelled in 5G coverage and speed.^[14]^[15] A companion 5G-focused Global Awards report in September 2025 further highlighted disparities in real-world 5G performance, with winners in experiential categories determined by a 100-1000 point scale, such as 5G video experience, and download speeds in Mbps.^[15] In addition to global analyses, Opensignal releases country-specific mobile network experience reports, such as the USA Mobile Network Experience report for January 2025, which compared major operators including Verizon, T-Mobile, and AT&T on metrics like coverage experience, 5G availability, and a new reliability experience category.^[16] T-Mobile secured wins in multiple categories, including overall download speed and video experience, based on measurements from September 1 to November 29, 2024.^[16] These reports are updated periodically, typically every three to six months, to reflect evolving network conditions. As of Q3 2025, the Global Network Excellence Index update tracks advancements in 4G/5G availability and fixed broadband consistency across markets.^[17] Opensignal also produces Fixed Broadband Experience Awards and reports, assessing internet service providers (ISPs) on reliability, speed, and streaming quality. The Australia Fixed Broadband Experience report for October 2025, for instance, evaluated providers like NBN Co., Superloop, and Optus, with Superloop earning awards for both download and upload speeds due to its superior fixed-line performance.^[18] Emerging technologies are increasingly incorporated, as seen in Indonesia-focused insights from 2025, where reports examined Starlink's role in rural connectivity, noting its strong presence in less urban areas like Kalimantan and Papua despite pricing challenges that limit accessibility.^[19]^[20] These publications are distributed primarily through Opensignal's website, where full reports and executive summaries are available for download, alongside media partnerships that amplify reach to consumers, regulators, and industry stakeholders.^[7] The company's independence is upheld by its manifesto, ensuring no commercial bias in public analyses through anonymous, crowdsourced data collection and transparent methodologies, positioning the reports as a neutral benchmark for global network performance.^[21]^[1]

Proprietary analytics tools

Opensignal's proprietary analytics tools consist of paid, customized solutions tailored for telecom operators, regulators, and enterprises to enhance network performance and strategic decision-making. These tools leverage anonymized, crowdsourced data to deliver actionable insights, enabling clients to address competitive challenges in mobile and broadband sectors.^[22] Executive scorecards form a core component, offering high-level dashboards that visualize network experience metrics, market share, and competitive positioning. Designed for C-suite executives, these scorecards highlight strengths and vulnerabilities across connection types and geographic regions, facilitating informed investment and strategy decisions. For instance, they enable comparisons of overall network wins against rivals, supporting prioritization of resources for maximum impact.^[22]^[23] Engineering analytics provide granular, point-level insights to identify and resolve network inefficiencies. These tools analyze coverage gaps, congestion patterns, and CDN endpoint performance, while evaluating 5G rollout efficiency and fixed wireless access (FWA) optimization. By processing terabytes of test-level data, they allow engineers to pinpoint issues like RAN health and packet loss trends, driving targeted improvements in network reliability and capacity.^[22] In 2025, Opensignal launched Broadband Spotlight and Broadband Focus as specialized tools for internet service providers (ISPs). Broadband Spotlight enables real-time monitoring of user experience, allowing ISPs to benchmark actual performance against competitors and track customer satisfaction metrics dynamically. Complementing this, Broadband Focus offers custom optimization capabilities, including comparisons between subscribed speeds and real-world experienced speeds to diagnose and mitigate delivery shortfalls.^[24]^[25] Consumer decision insights, part of the broader Subscriber Analytics suite, examine factors influencing carrier selection and retention. These analytics assess churn risks through metrics like subscriber flowshare—tracking gains and losses—and correlate network performance with switching behaviors. They also reveal trends in device preferences, bundling options, and promotional impacts, helping operators defend market share and capitalize on competitive opportunities.^[26]

Data collection applications

Opensignal's primary data collection tool is its mobile application, initially launched in 2010 for Android and later expanded to iOS, enabling users to voluntarily submit signal strength and network performance data in the background while browsing or using their devices.^[27]^[28]^[29] The app has undergone regular updates, with versions available through 2025 incorporating enhanced speed testing for download, upload, latency, and video streaming experiences across 2G, 3G, 4G, 5G, and WiFi connections.^[30] To broaden its reach, Opensignal integrates its measurement software into partner applications and anonymous user panels, aggregating billions of measurements monthly from over 100 million devices in more than 150 countries worldwide.^[31]^[32] This crowdsourced approach relies on opt-in participation, ensuring users actively choose to contribute data via app downloads or embedded SDKs in third-party apps.^[30] Following its 2021 acquisition by Comlinkdata, Opensignal expanded its app capabilities to include broadband data collection, tracking WiFi and fixed-line performance metrics such as consistent quality and reliability when devices connect to home or office networks.^[33]^[34] Privacy is prioritized through full anonymization of data—no personal identifiers like names, demographics, or device IDs are collected or linked—along with explicit opt-in consent and compliance with GDPR, UK GDPR, and CCPA regulations, allowing users to opt out or delete their data at any time.^[35] This crowdsourced data from the applications feeds directly into Opensignal's public reports and proprietary analytics tools for network benchmarking and insights.^[4]

Methodology

Data collection process

Opensignal employs a crowdsourced approach to aggregate data from real-world device activity across mobile, WiFi, and fixed broadband networks, ensuring independence by avoiding any reliance on data provided directly by network operators.^[4] This method captures measurements during everyday user interactions, such as browsing, streaming, and downloading, from a diverse array of connected devices including smartphones, tablets, and home routers.^[36] The company maintains a transparent panel of anonymous participants who contribute data through opt-in mechanisms, with strict adherence to privacy standards that prevent the collection of personal identifiers like names, IMEI numbers, or demographic details.^[35] To ensure geographic and demographic representation, data is sampled from a broad base of users via strategically selected partner applications, reflecting varied device types, locations, and network usage patterns without bias toward specific operators or user groups.^[35] As of 2025, this process yields billions of individual measurements daily from over 100 million devices worldwide, enabling large-scale aggregation that supports global coverage.^[37]^[38] Following collection, raw data undergoes initial processing steps, including timestamping to record measurement times, geolocation tagging to map network performance spatially, and filtering to remove anomalies such as failed tests or extreme outliers that could skew results.^[36] These operations are handled through cloud-based systems to support expanded data volumes and real-time handling.^[1] Data is primarily gathered via dedicated applications and vetted partner apps that run background tests with user consent.^[35]

Performance metrics

Opensignal employs a suite of user-centric performance metrics to assess mobile and broadband network quality, emphasizing real-world consumer experiences such as streaming, gaming, and communication. These metrics are derived from crowdsourced data collected from user devices.^[39] Core mobile metrics include Download Speed Experience, which captures the typical download speeds in Mbps that users encounter during everyday mobile data usage across an operator's network.^[40] Upload Speed Experience similarly measures average upload speeds in Mbps, reflecting the capacity for upstream activities like sharing photos or video calls.^[40] Video Experience evaluates streaming consistency on a 0-100 scale, incorporating factors such as video quality, initial loading time, and frequency of stalls during real-world playback across various resolutions.^[40] Games Experience assesses latency-sensitive multiplayer gaming on a 0-100 scale by analyzing network conditions like latency, jitter, and packet loss in popular titles.^[40] Voice App Experience gauges the reliability of over-the-top voice applications, such as WhatsApp or Skype, on a 0-100 scale using International Telecommunication Union (ITU) models to score call quality based on loudness, distortion, and overall clarity.^[40] Following the expansion into broadband analysis after 2021, Opensignal introduced specialized metrics for fixed broadband and fixed wireless access (FWA) comparisons, prioritizing practical household usage. Download Throughput represents the average sustained download speeds in Mbps needed for tasks like video streaming, with thresholds defining "core" (1.5 Mbps for standard definition) and "excellent" (5 Mbps for HD) performance levels.^[41] Upload Speed measures average upstream throughput in Mbps, essential for activities like video conferencing, with an excellent threshold of 1.5 Mbps.^[41] Web Browsing Time is approximated through Time to First Byte, a key indicator of page load initiation speed, integrated into broader consistency evaluations to reflect quick access to online content.^[41] Reliability Experience quantifies a household's ability to maintain uninterrupted connections and complete tasks like browsing or streaming, scored on a 100-1000 scale and often highlighting performance gaps between fixed-line broadband and FWA during peak usage. These broadband metrics enable direct comparisons, showing FWA closing the gap with fixed-line in download and upload capabilities but lagging in reliability in congested scenarios.^[42] Holistic measures provide a broader view of network accessibility and technology adoption. Overall Coverage Experience rates the geographic reach of networks in populated areas where users live, work, and travel on a 0-10 scale, emphasizing signal presence for daily mobility.^[39] 5G Availability indicates the proportion of time users with compatible devices and subscriptions spend connected to 5G, highlighting the practical extent of next-generation coverage.^[31] These indicators are often contextualized by user activities, such as communication, content consumption, and gaming, to reflect weighted priorities in overall network evaluation.^[39]

Analysis and validation

Opensignal employs proprietary data science algorithms to process crowdsourced measurements, ensuring statistical rigor through techniques such as scientific averaging where each device contributes equally ("one device, one vote") and the removal of extreme outliers to represent typical user experiences.^[36] These algorithms aggregate data over standardized 90-day periods to generate reports, achieving sample sizes that support 95% confidence intervals for each operator's performance metrics, with intervals displayed in visualizations to indicate precision and margins of error.^[43]^[44] Overlapping confidence intervals signify non-significant differences, promoting objective comparisons.^[45] Validation occurs through multiple layers, including initial filtering to exclude non-representative results such as those captured during active calls or from mobile virtual network operators (MVNOs) and roaming users, thereby eliminating carrier-influenced data and focusing on branded network experiences.^[36] Further assurance involves cross-referencing with independent benchmarks, such as International Telecommunication Union (ITU) models for video quality and application-specific thresholds from providers like Netflix (5 Mbps for full HD) and Zoom (1.2 Mbps for HD), to calibrate experienced metrics like video experience.^[32]^[39] Transparency is maintained via detailed methodology overviews and charters, with the 2023 overview updated in subsequent reports to outline exclusion criteria and processing steps, ensuring reproducibility and trust in insights.^[46]^[36] Opensignal's methodology has faced criticism from telecommunications operators and competitors. For instance, in 2019, AT&T claimed the approach was flawed in assessing 5G E performance, arguing it misrepresented real-world speeds.^[47] Similarly, in 2020, Ookla criticized the blending of testing methods, suggesting it undervalues full network capabilities.^[48] Unlike traditional speed tests that measure raw throughput over fixed file sizes, Opensignal emphasizes "experienced" performance derived from real-world use cases, incorporating adjustments for device capabilities (e.g., distinguishing 3G, 4G, and 5G connections) and usage contexts like indoor versus outdoor locations to reflect practical network quality.^[36]^[49] Proprietary weighting for these factors remains undisclosed to protect intellectual property, but the approach prioritizes stable "goodput" during actual activities over isolated benchmarks.^[50]

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