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That's What She Said

"That's What She Said" is a comedic used as a form of to reinterpret an innocent statement as having a sexual connotation, often delivered in response to everyday dialogue for humorous effect. The phrase gained massive popularity in the 2000s through its repeated use by , the bumbling regional manager of Paper Company portrayed by on the sitcom The Office (2005–2013), where it became a signature gag reflecting Scott's immature and awkward personality. Over the series' nine seasons, the line appeared dozens of times, contributing to its permeation into broader pop culture as a versatile and reference point for situational humor. Although closely associated with The Office, the expression predates the show by decades, with its earliest documented appearance in print occurring in 1973 in the book EgoSpeak by Edmond Addeo and Robert Burger. The first televised instance is credited to , who uttered it during a "Weekend Update" sketch on the inaugural season of in 1975, marking an early milestone in its comedic deployment on American television. It saw further revival in the late 1980s and early 1990s via the sketches on , featuring and , and the 1992 Paramount film adaptation, where the phrase amplified the duo's irreverent, slang-heavy banter. Deeper historical roots lie in 19th-century British wordplay, such as Wellerisms from ' (1836–1837) and variations like "'Why don’t you come inside,' said the actress to the bishop," which employed similar double entendres to evoke risqué implications. By the , the had inspired cultural phenomena, including a 2012 independent comedy film titled That's What She Said and an "International That's What She Said Day" event launched in 2007, which by 2018 had gained over 148,000 attendees.

History

Etymology and Early Origins

The tradition of humor, central to the phrase "That's what she said," emerged prominently in British culture during the (1901–1910), particularly within music halls where performers like crafted witty innuendos to evade Victorian censorship while delighting audiences with layered meanings. These venues fostered a style of comedy reliant on ambiguous phrasing to imply sexual undertones, as seen in Lloyd's songs such as "She'd Never Been Seen Upon a ," which played on innocent scenarios for risqué effect. This humor extended into literature and scripts of the early 1900s, where slang dictionaries began documenting innuendo-laden expressions that twisted everyday dialogue into suggestive punchlines. The earliest known printed references to a direct precursor phrase appear in 1930, reflecting the evolution of Edwardian comedic tropes into more codified forms. In Leslie Charteris's novel Enter the Saint, the character Simon Templar uses variations of "as the bishop said to the actress" multiple times, employing the line to add a scabrous twist to an innocuous remark. This variant, "as the actress said to the bishop," served as a tagline for sexual innuendo, much like modern usages, and reappeared in Charteris's 1930 novel The Last Hero. A similar variation featured in Alfred Hitchcock's 1929 silent film Blackmail, where a character remarks on a prop in a way that prompts the punchline, highlighting its growing presence in British entertainment. This phrase evolved from broader 19th-century English comedic routines and , where constructions like "as she said" or "what she said" were occasionally appended to statements in sketches and tales to imply hidden meanings, as noted in early compilations tracing verbal humor back to influences. Eric Partridge's A Dictionary of Slang and Unconventional English (first edition, 1937) formalized such expressions, defining "as the said to the bishop (and )" as an added to innocent remarks, with examples like "It's too stiff for me to manage it." Anecdotal uses appear in pre-1970s novels and sketches, such as in comedic dialogues from where characters deploy the actress phrase to punctuate double meanings in drawing-room farces. These early British formulations provided the linguistic structure for the phrase's later adaptation across .

Popularization in the 1970s

The phrase "that's what she said" gained its first documented mainstream traction in culture during the mid-, drawing on earlier precursors like the innuendo tag "said the actress to the ," which had circulated in humorous contexts since at least 1930. The earliest documented print use of the exact phrase "that's what she said" appears in the 1973 book EgoSpeak: Why No One Listens to You by Edmond Addeo and Robert J. Burger, where it is described as an "ancient one-liner" for . Its breakthrough came on the inaugural season of (SNL), when cast member used it as a punchline during a "" news segment, delivering the quip in response to a report laced with unintended sexual . This moment marked the phrase's entry into broadcast , leveraging Chase's delivery to highlight the comedic potential of reinterpreting innocent statements through a suggestive lens. SNL's innovative format played a pivotal role in amplifying innuendo-based humor throughout the , positioning the show as a vanguard for adult-oriented on network television. Debuting in 1975 amid a wave of countercultural influences, SNL frequently employed sexual and to challenge conventions, with "" serving as a platform for timely, irreverent commentary that often veered into risqué territory. Chase's repeated use of the phrase in such segments exemplified how the program's fast-paced, improvisational style normalized playful sexual innuendos, influencing a generation of comedians and writers to incorporate similar mechanics into their work. This approach not only boosted the phrase's visibility but also helped establish SNL as a cultural for boundary-pushing comedy during the decade. The phrase's reach extended beyond SNL through the burgeoning landscape of late-night television and stand-up circuits in the late 1970s, where it echoed in routines emphasizing verbal misdirection and taboo-breaking laughs. Early talk shows like occasionally featured guest comedians who riffed on double entendres, mirroring SNL's style and aiding the phrase's diffusion among performers. Stand-up acts of the era, characterized by raw observational humor, further propagated such punchlines, though specific attributions remain sparse in records from the period. This gradual permeation reflected SNL's broader impact on comedy ecosystems, fostering a shared lexicon of that resonated in live performances and variety programs. This surge aligned closely with the sexual liberation movement, a period marked by post-1960s shifts in attitudes toward sexuality, , and free expression that permeated . The decade saw television increasingly depict sexual themes openly, from sitcoms exploring marital dynamics to variety shows embracing provocative content, which created fertile ground for jokes like "that's what she said" to thrive without the stringent censorship of prior eras. As societal norms evolved—fueled by the pill, activism, and —comedians could viably mine sexual ambiguity for humor, rendering the phrase a timely emblem of liberated wit rather than scandal.

Revival in the 2000s

The phrase "That's What She Said," which had roots in 1970s sketch comedy on Saturday Night Live as a form of innuendo-laden humor, experienced a notable resurgence in the early 2000s amid the growing prevalence of edgier television content. A prominent example of this revival occurred in the animated series King of the Hill, where the eighth-season episode titled "That's What She Said," aired on February 8, 2004, centered the phrase as a recurring gag. In the episode, a new Strickland Propane employee named Rich (voiced by Ben Stiller) repeatedly deploys the punchline after innocuous office remarks, portraying it as an already familiar and disruptive bit of workplace banter that spreads among the staff, much to Hank Hill's dismay; the humor escalates until Hank intervenes by washing Rich's mouth out with soap, highlighting the phrase's potential for inappropriate escalation in professional settings. This period's television landscape, featuring shows with bolder comedic styles like and the pre-revival run of , facilitated the phrase's pre-meme traction by normalizing episodic gags in adult-oriented and sitcoms. Anecdotal evidence from script analyses of the era indicates a rise in such double-entendre references in writing from 2000 to 2005, as creators leveraged looser standards to incorporate playful yet suggestive humor that built on earlier expressions.

Meaning and Mechanics

Linguistic Structure

The phrase "That's what she said" constitutes a demonstrative cleft construction in English, structured as "that" (a deictic ) followed by the "what she said," where "what" functions as a fused and "she said" forms the quotative attributing the content to a . This syntactic form, common in spoken English, enables the to serve as a standalone response that retroactively reinterprets a preceding through implied sexual , creating humorous distance between the and the quoted content. Variations in the phrase include tense adjustments, such as "That was what she said" for past contexts, and gender swaps like "That's what he said," which appear less frequently and typically shift the attribution to a speaker when the humor does not rely primarily on sexual . An abbreviated form, "TWSS," has emerged in digital and spoken as a shorthand for the full phrase. Phonetically, the expression often involves prosodic emphasis on "she," delivered with rising intonation or pause to underscore the ironic attribution and heighten the comedic punch in oral contexts. While similar to other English idiomatic responses like "," which express sarcastic disbelief through irony without reported speech, "That's what she said" is distinctive in its quotative function, specifically framing prior statements as indirectly quoted for humorous reinterpretation.

Innuendo Mechanism

The phrase "That's what she said" operates as a through the mechanism of , transforming an innocuous preceding statement into one with an implied sexual meaning. This retroactive hinges on the phrase's ability to reinterpret the prior as originating from a sexual context, typically involving related to physical acts or attributes. For instance, a neutral comment like "It's too big to fit" can be reframed as referring to genitalia or when followed by the punchline, creating humor via linguistic . Psychologically, the humor derives from the incongruity theory, where laughter emerges from the sudden resolution of an unexpected mismatch between the expected non-sexual interpretation and the taboo-laden sexual alternative. This surprise element, as articulated by philosophers like and , generates cognitive pleasure through the rapid shift in understanding, amplified by the violation of social norms around explicit sexuality. The taboo-breaking aspect further enhances the effect by releasing tension associated with repressed sexual thoughts, aligning with elements of relief theory while primarily rooted in incongruity. The setup for this mechanism requires a preceding that is semantically ambiguous—capable of both literal and euphemistic interpretations—often involving words or structures evoking , , , or bodily functions. Without such a trigger, the lacks punch, as the depends on contextual priming to activate the sexual layer. In terms of dynamics, the explicit attribution to "she" subverts traditional expectations in humor, which is frequently male-dominated and heteronormative, by positioning a as the source of the vulgar implication and thereby challenging patriarchal control over sexual . This inversion can highlight or hierarchies, though its impact varies by audience perception, with women often viewing dirty humor like this as less attractive in long-term contexts compared to clean alternatives.

Media Usage

In Television

The phrase "That's what she said" achieved its most prominent and frequent usage in American television through the sitcom (2005–2013), where it served as a signature catchphrase for the character , portrayed by . , the bumbling regional manager of , delivered the line over 30 times across the series, often deploying it inappropriately during workplace conversations to inject sexual , highlighting his immature and boundary-ignoring personality. In total, the phrase appeared approximately 40 times in various forms by multiple characters, with notable spikes in seasons 3 and 4 (seven and ten instances, respectively), typically in episodes centered on office pranks, meetings, or interpersonal tensions, such as "Stress Relief" (Season 5, Episode 14), where uses it amid a fire drill chaos. This recurring gag underscored themes of awkward humor and power dynamics in corporate , evolving from subtle setups by characters like to Michael's reflexive punchlines. Beyond , the phrase appeared as a recurring in other sitcoms, reflecting its integration into ensemble comedy scripting. In (2006–2013), it was invoked several times, often as a nod to , such as in Season 5, Episode 22 ("Everything Sunny All the Time Always"), where asserts that " owns 'that's what she said,'" defending the phrase's comedic value while critiquing its overuse. Similarly, in (2009–2015), the line surfaced occasionally in informal banter among Pawnee government employees, contributing to the show's mockumentary-style humor without becoming a central . In (2013–2021), creators adapted the format into the similar "title of your sex tape" , but direct uses of "That's what she said" appeared sparingly, such as in crossovers or meta-references, marking an toward fresher variants in comedy. In animated series, the phrase found sporadic but memorable incorporation, often for absurd or ironic effect. The Simpsons featured it in episodes like Season 23, Episode 20 ("Homer the Father," 2012), where a character quips it during a family mishap, and Season 30, Episode 1 ("Bart's Not Dead," 2018), with Lenny using it in a bar scene to punctuate Homer's antics. Likewise, Archer (2009–2023) included instances, such as in Season 6, Episode 10 ("Reignition Sequence," 2015), but largely supplanted it with the recurring "phrasing!" for spy-agency double entendres, as noted by showrunner Adam Reed in interviews. These examples illustrate the phrase's adaptability to animated exaggeration while maintaining its roots in verbal timing. Post-, the phrase's frequency in scripting spiked, becoming a for in and ensemble comedies from the mid-2000s onward, with visualizations showing its cultural permeation through over 40 documented uses in that series alone influencing subsequent shows' gag structures. This trend emphasized concise, repeatable humor in serialized formats, prioritizing character-driven delivery over elaborate setups.

In Film and Other Media

The phrase "That's What She Said" has appeared in several comedic films during the late 2000s and early 2010s, often employed as a punchline to exploit in dialogue. In the 2007 comedy , directed by , the character Stan Minton (played by Schneider) responds to his instructor's advice—"Next time use more tongue"—with the line "That's what she said," prompting a physical rebuke from the instructor. This moment underscores the phrase's role in heightening awkward humor within the film's prison satire. Similarly, in Judd Apatow's 2012 film , a gender-inverted variation occurs during a medical examination scene where the character Debbie () giggles at the doctor's comment about inserting a camera "four feet in" and retorts, "That's what he said," twisting the trope for comedic effect amid the movie's exploration of midlife marital tensions. These instances illustrate how the phrase transitioned from casual banter to scripted in , amplifying everyday statements into suggestive double entendres. Beyond films, the phrase has been incorporated into routines and humor anthologies, particularly in the , where performers leverage it for rapid, relatable laughs. Comedian Dave Ottley, in a 2016 stand-up bit, uses "That's What She Said" to punctuate a story about a friend's overly enthusiastic , turning an innocent into an absurdly timed that draws audience reactions through its sheer predictability and timing. In print media, the 2011 book That's What She Said: The Most Versatile Joke on Earth by Justin Wishne and Bryan Nicolas compiles over 300 user-submitted examples of the phrase applied to real-life scenarios, framing it as a cultural phenomenon ripe for humorous dissection and celebrating its adaptability in everyday language. Such works highlight the phrase's appeal in non-scripted or semi-scripted formats, where it serves as a versatile tool for building comedic rhythm without requiring elaborate setup. The phrase's popularity also spurred merchandise and interactive entertainment in the , transforming it from verbal gag to commercial product. A prominent example is the card-based That's What She Said, first released in 2016 by What Do You Meme LLC, which challenges players to match innocent "setup" cards (e.g., "It's huge") with suggestive "punchline" cards to form innuendo-laden sentences, often culminating in the titular response; the game includes over 400 phrases and has seen multiple editions, including a 2024 update with expanded content. This product exemplifies the phrase's , appealing to adult game nights by capitalizing on its low-barrier humor. From the mid-2000s onward, the spread into audio formats like podcasts and radio, evolving into show titles and recurring motifs that extended its reach beyond visual media. Podcasts such as That's What She Said, hosted by Therese Barbato and launched in 2016, use the name to frame candid discussions on relationships and personal stories, occasionally invoking the phrase for lighthearted segues. On radio, programs like That's What She Said with Christiana Malacara on WSGW (debuting around 2023) adopt the title to spotlight narratives in the Great Lakes Bay Region, blending inspirational interviews with occasional humorous nods to the phrase's origins. The popularity of the phrase in television during the mid-2000s served as a launchpad for this broader audio adoption.

Cultural Impact

As an Internet Meme

The phrase "That's What She Said" emerged as an in the mid-2000s, particularly on anonymous imageboards like and forums such as , where users began repurposing it as a punchline for double entendres. One of the earliest known meme templates incorporating the appeared in the 's October 23, 2006, installment titled "That's What She Said," depicting a applying the phrase to a grammatically ambiguous situation. Its online virality received an early boost from the U.S. version of the television series , which aired starting in 2005 and featured the phrase as a recurring gag by character , inspiring fan adaptations across digital platforms. By the 2010s, the reached its peak popularity on (now X) and , where the #TWSS hashtag trended for marking statements amenable to ironic sexual reinterpretation, often paired with GIFs and image macros from episodes. User-generated content proliferated during this period, with creators applying the phrase to non-sexual contexts for comedic irony, such as in everyday dialogues or product descriptions turned lewd through hindsight. A representative example is the viral Funny or Die mockumentary sketch "Discover the Shocking Origins of 'That's What She Said,'" released on February 2, 2010, which satirized the phrase's supposed history through absurd investigative humor starring and Tom Lennon. The meme's global spread accelerated into the , with adaptations and direct translations appearing in non-English online communities, including "Eso es lo que ella dijo" in Spanish-language memes on platforms like and , often tied to dubbed The Office clips. Similar intercultural renditions emerged in and contexts, where translators adapted the formulaic punchline to preserve its pragmatic humor in telecinematic and digital discourse, as analyzed in linguistic studies of media localization.

Reception and Criticism

The phrase "That's What She Said" has received positive reception for its role in quick-witted comedy, particularly within contexts during the . A 2017 study published in the Journal of Personality and Social Psychology analyzed the delivery of inappropriate jokes like "That's What She Said" in professional settings, such as job interviews, and found that successful delivery—where both the teller and listener laughed—enhanced perceptions of the teller's and , mitigating negative impacts on , especially for those perceived as higher . This suggests the phrase facilitated cohesion and humor appreciation in group dynamics, such as workplaces or casual interactions among peers. Similarly, a 2018 study in Personality and Individual Differences examined dirty humor displays, including examples akin to "That's What She Said," and reported that such jokes were rated funnier and more attractive for short-term mating by individuals with unrestricted sociosexual orientations, indicating contextual popularity in informal . Criticisms of the phrase have centered on accusations of stemming from its gendered , which often reduces female experiences to sexual objects. A academic article in Textual Practice argued that "That's What She Said" functions as a joke cycle symbolizing by recontextualizing innocent statements into sexual dismissals, thereby normalizing victim-blaming and insulating rape culture; the analysis of 31 instances from highlighted how it marginalizes women's voices and fosters misogynistic community-building. These concerns intensified post-#MeToo in , as heightened awareness of led to broader scrutiny of humor that trivializes gender-based power imbalances, with the phrase increasingly viewed as emblematic of outdated "." A 2013 report by the National Union of Students surveyed 40 women in and found that exposure to such banter, including "That's What She Said," contributed to widespread experiences, with two-thirds of respondents reporting discomfort or incidents tied to lad culture's . Academic perspectives have examined the phrase's transgressive elements, particularly in relation to women's humor and societal norms. A 2014 dissertation from titled "'That's What She Said': Politics, Transgression, and Women's Humor in Contemporary American Television" analyzed its use in sitcoms like and , positing that while the joke challenges patriarchal norms through and , it often reinforces by containing women's roles within traditional frameworks, limiting its progressive potential. The study drew on theories like Bakhtin's to argue that such humor exposes gender dynamics but fails to fully dismantle structures, reflecting broader industry biases where only 28% of sitcom roles in 2011-2012 were held by women. This transgressive quality is seen as ambivalent, offering comedic release while perpetuating exclusionary elements in media representations of humor. Usage of the phrase has declined in the , attributed to evolving social norms emphasizing inclusivity and sensitivity to gendered language following the . Analyses of search interest indicate a peak in the late tied to its popularization in media, followed by a steady drop-off as cultural shifted toward for misogynistic tropes, with the increasingly cited in discussions of avoidance.

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