The Idolmaster SideM
The Idolmaster SideM is a Japanese multimedia franchise and spin-off of the long-running Idolmaster series, produced by Bandai Namco Entertainment, that centers on the training and rise to fame of male idols scouted by the upstart 315 Production agency from a variety of prior professions, including athletes, professionals, and ordinary workers.[1][2] The project debuted on February 28, 2014, with an idol-training simulation and rhythm game for mobile platforms, where players act as producers guiding idols through performances, events, and storylines to achieve stardom.[3] The franchise quickly expanded beyond gaming into anime, music, and live events, featuring 49 idols divided into 16 units such as DRAMATIC STARS, Jupiter, and S.E.M, each with unique backgrounds and personalities that highlight themes of redemption, ambition, and camaraderie in the competitive entertainment industry.[2] An anime adaptation, produced by A-1 Pictures and directed by Takahiro Harada and Miyuki Kuroki, aired 13 episodes from October 7 to December 30, 2017, on networks including Tokyo MX and BS11, following the idols' journeys from recruitment to major stages while showcasing their personal growth and unit dynamics.[4] Music has been a cornerstone, with Lantis releasing over a dozen albums and singles, including the TRANSCENDENT T@LES series and anniversary collections like the 10th ANNIVERSARY P@SSION SOLO COLLECTION in 2024, alongside theme songs and event tie-ins that emphasize the idols' vocal talents.[5] Live performances and concerts form a vital part of the experience, with annual events such as the THE IDOLM@STER SideM 10th ANNIVERSARY MEETINGDevelopment and Premise
Development History
The Idolmaster SideM emerged as a male-oriented spin-off from the Idolmaster franchise, designed to diversify the series' focus on female idols by introducing aspiring male performers from diverse backgrounds. Bandai Namco Entertainment published the project, with the initial mobile game developed by AltPlus Inc. in partnership with the Mobage platform. The game was first announced on February 23, 2014, during the THE IDOLM@STER M@STERS OF IDOL WORLD!! 2014 event, followed by its launch on February 28, 2014; however, technical difficulties prompted a service suspension, and it reopened on July 17, 2014, after revisions. The original mobile game ended service on January 5, 2023. Character designs for the new idols were handled by Shuji Sogabe, a veteran illustrator known for work on the God Eater series, while voice actor auditions and selections began in 2014, with full voice implementation added to the game on March 15, 2015. To integrate with the broader franchise, SideM incorporated legacy male characters such as the Jupiter unit—Touma Amagase, Shouta Mitarai, and Hokuto Ijuuin—from the main Idolmaster series, along with Ryo Akizuki from The Idolmaster Dearly Stars.[10][11][12] Post-launch expansions began with the anime adaptation produced by A-1 Pictures, which aired from October to December 2017. Rhythm game spin-offs followed, including The Idolmaster SideM: Live on Stage! released on August 30, 2017, and developed by Akatsuki Inc., which ran until August 31, 2021, and The Idolmaster SideM: Growing Stars, launched on October 6, 2021, and ended service on July 31, 2023.[4][13] Marking its 10th anniversary, SideM launched the P@SSION series in 2024, featuring bi-weekly music albums from October 2024 to June 2025, alongside the 10th ANNIVERSARY P@SSION TOUR concert series spanning November 2024 to July 2025. Preparations also included integration into the arcade title The Idolmaster Tours, released in spring 2025, which features SideM idols and songs alongside other franchise entries.[14][15][16]Premise and Setting
The Idolmaster SideM centers on the activities of male idols affiliated with 315 Production, a newly established talent agency in contemporary Tokyo that scouts and trains professionals from diverse backgrounds—such as athletes, doctors, lawyers, and detectives—to pursue careers as idols.[1][17] Players assume the role of a producer guiding these idols through training, performances, and personal challenges, emphasizing themes of reinvention, rediscovering passion, and overcoming past setbacks to achieve stardom.[18] Unlike the female-centric narratives of earlier Idolmaster entries like 765 Production, SideM highlights the unique dynamics of the male idol industry, focusing on camaraderie, professional hurdles, and growth without romantic elements.[2] The setting revolves around 315 Production as a supportive hub that integrates idols from varied professions into themed units, such as the sports-oriented W or the intellectually driven F-LAGS, fostering collaborative performances and story arcs centered on unit formation and interpersonal bonds.[19][20] This agency notably incorporates former idols from the rival 961 Production, like the unit Jupiter, who join after leaving their previous organization, adding layers of redemption to the lore.[21] The narrative unfolds in a vibrant entertainment world of live stages, media appearances, and behind-the-scenes struggles, contrasting the polished glamour of idol life with the raw determination of its protagonists.[22] Over time, the premise has evolved from the original mobile game's focus on individual and unit debut stories to broader expansions in anime adaptations and live events, incorporating inter-unit collaborations, extended lore on agency history, and ensemble tales of collective ambition.[23] These developments reinforce core motifs of second chances and unyielding passion, portraying the idols' journeys as inspirational narratives of self-realization within Tokyo's competitive show business landscape.[24]Characters and Units
Idol Roster
The Idolmaster SideM features a roster of 49 male idols affiliated with 315 Production, all of whom transition from diverse prior professions into the entertainment industry. These idols are categorized by three attribute types—Physical (15 idols), Intelligent (17 idols), and Mental (17 idols)—which influence their performance styles, training affinities, and unit compositions in the games and media.[25] This classification system emphasizes balanced team dynamics, with Physical types excelling in high-energy routines, Intelligent types in strategic and vocal precision, and Mental types in emotional expression and adaptability. The idols' archetypes draw from a wide array of real-world occupations, reflecting the series' premise of second-career aspirants and promoting themes of reinvention. Examples include doctors, lawyers, teachers, pilots, and performers from niche fields like rakugo storytelling or historical research. For instance, Kaoru Sakuraba of DRAMATIC STARS is a former doctor whose analytical mindset aligns with his Intelligent attribute, while Tsubasa Kashiwagi, also of DRAMATIC STARS, is an ex-pilot embodying the Mental attribute's resilience and charisma. Other notable archetypes include the former child actors in Mofumofuen (Mental type, focused on cute yet playful personas) and the novelist and family heir in F-LAGS (Intelligent type, centered on personal growth and expression). Legacy characters from prior Idolmaster entries, such as Touma Amagase of Jupiter (Physical type, a former 961 Production idol), bridge the franchise's history, adding continuity to the all-male ensemble. No female idols appear in the core roster, distinguishing SideM from other series branches.[26][27][28] Voice acting for the roster was primarily cast through open auditions starting in 2014, coinciding with the mobile game's launch, and features a ensemble of prominent Japanese seiyuu known for versatile performances in anime and music. Key highlights include Yuma Uchida as the composed Kaoru Sakuraba, whose role debuted in the 2017 anime adaptation, and Taku Yashiro as the affable Tsubasa Kashiwagi, noted for his energetic delivery in live events. Additional idols received voice assignments through later auditions, such as the 2020 New Idol Discovery program, which expanded the cast with talents like Jun Kasama voicing Amehiko Kuzunoha of Legenders (Intelligent type, former custodian).[4][29][30][31] The full casting, totaling 49 unique voices, supports multilingual song releases and has been praised for enhancing character depth in concerts and recordings.[32] Visual designs for the idols emphasize unit-specific uniforms that symbolize their themes, such as the aviation-inspired attire for DRAMATIC STARS or the historical motifs for F-LAGS, with coordinated colors and accessories to highlight attributes. These designs evolve through in-game cards and merchandise, including special anniversary variants released in 2024 for the franchise's 18th year and in 2025 for SideM's 10th anniversary, featuring updated palettes and premium fabrics in collaboration with brands like Animate.[33][34][35]Unit Structure
In The Idolmaster SideM, idols are organized into 16 distinct units under the management of 315 Production, with each unit typically consisting of 2 to 4 members, resulting in a total roster of 49 idols as of 2025.[6] These units serve as the primary framework for group activities, enabling coordinated performances, music releases, and storylines that highlight collective dynamics rather than individual pursuits.[2] Thematic groupings form the core of this structure, drawing from idols' shared backgrounds, personalities, or professional histories to create cohesive identities. For instance, DRAMATIC STARS emphasizes versatile performers driven by the power of strong emotions to advance boldly.[33] Beit centers on delivering happiness and smiles through energetic, music-oriented expressions often tied to athletic pursuits.[33] S.E.M incorporates comedic elements rooted in its members' former teaching roles, focusing on guiding others with passionate hearts.[33] High×Joker captures high-energy vibes as a high school band enjoying the moment, while ALKALOID represents newcomers with an edgy, penetrating style that challenges conventions.[36] This approach has evolved over time, with new units like LEGENDERS introduced in 2020 to explore mature, legendary themes through songs that capture the present era.[37] Inter-unit dynamics foster a collaborative environment without a strict hierarchy, overseen by agency producers who coordinate activities across the roster. Units frequently interact through joint events, such as the 10th anniversary P@SSION TOUR in 2024–2025, where multiple groups performed together to celebrate shared milestones.[38] Rivalries and alliances emerge in narratives and live shows, complemented by joint songs in collections like UNIT COLLECTION -MEET THE WORLD!, which feature versions of tracks performed by various units.[39] No single unit dominates; instead, the system promotes broad agency cohesion.[2] For the 10th anniversary in 2024, updates included special "Passionate Symphony" costumes for all units and dedicated P@SSION albums with new songs for each group, enhancing inter-unit ties without introducing new standalone units.[6] Crossover elements persist through legacy units like Jupiter, originally from the main Idolmaster series, integrating seamlessly into SideM's framework.[33]Video Games
Original Mobile Game
The original mobile game, THE iDOLM@STER SideM, launched on February 28, 2014, exclusively on the Mobage browser platform in Japan, where players assumed the role of a producer at the fictional 315 Production agency.[40] Developed by Bandai Namco Entertainment and AltPlus Inc., it emphasized a job-change theme, with idols transitioning from various professions to the entertainment industry.[41] The game underwent an initial shutdown shortly after launch due to server issues but stabilized and expanded, with Android ports released on April 23, 2015, and iOS on May 1, 2015, allowing native app access.[41] Service concluded on January 5, 2023, after nearly nine years, attributed to evolving mobile platform dynamics and the franchise's shift toward newer titles.[42] At its core, the gameplay followed a card-based simulation loop centered on collecting idol cards via gacha systems and training them to build popularity through structured activities.[43] Players advanced by managing "Business" scenarios—progressing through levels, stages, and locations to scout idols, earn fans and money, and consume stamina for lives and audition battles—while participating in events to unlock story chapters and rare cards.[43] Idols are classified into Physical, Intelligent, and Mental types, with performance stats in Vocal (Vo), Dance (Da), and Visual (Vi) developed via lessons using specific training cards and applied in live performances to boost scores.[43] Cards ranged in rarity from N to SR, with leveling achieved through lessons and idolization requiring duplicates or event points, enabling deeper progression tied to unit synergies.[43] Key features enhanced engagement through strategic unit formation, where players assembled up to four 5-card units for audition battles (focusing on vocal, dance, or visual strengths) and 10-card setups for lives, alongside an "Ichioshi" display unit of five idols for profile bonuses.[43] Bonding mechanics included communication events like the SideMini minigame, where exchanging virtual souvenirs after timed waits yielded items and scouting progress, complemented by daily panel missions offering seals and rewards upon completion.[43] Monetization relied on premium Mobacoins for paid gacha pulls, though free options like daily scouts and event tickets provided accessible entry; events, exceeding 100 in total including anniversary specials, varied in format—such as Live, Marathon, Bingo, Team, and Live Produce types—to deliver exclusive content and competitive rankings.[44][43] Visually, the game employed 2D card art and simple animations.Live on Stage
THE iDOLM@STER SideM LIVE ON ST@GE! is a rhythm video game developed by Akatsuki and published by Bandai Namco Entertainment for iOS and Android devices.[45] It was released in Japan on August 30, 2017, as a free-to-play title emphasizing live performances by the male idols of 315 Production.[45] The game featured touch-based rhythm gameplay integrated with idol training elements, distinguishing it from the original SideM's management simulation by focusing on performance timing and visual spectacle. Service ended on August 31, 2021, following an announcement of discontinued updates starting January 2021.[46] Core gameplay revolved around 3D rhythm lives, where players tapped, held, or swiped notes in synchronization with idol performances to score points and trigger appeals.[47] These lives utilized full-motion 3D models of the idols, allowing dynamic stage interactions and support mechanics like Kizuna bonds to boost scores during performances.[47] Players could customize stages and costumes through P Memos and special lessons, enhancing visual variety for unit-based shows.[47] Progression involved a gacha system for acquiring idol cards, which unlocked new songs, stories, and performance capabilities.[47] Multiplayer co-op modes enabled joint lives with other producers, fostering competitive and collaborative play during events.[47] The game incorporated a catalog of songs from the SideM franchise (detailed in the Music Releases section), with MV mode unlockable after clearing tracks on any difficulty.[48] Major updates included event-exclusive modes such as Produce challenges and Joint Lives, which featured unit crossovers and limited-time rewards like SR cards.[47] These weekly events emphasized ranking competitions and story progression tied to specific idols or units, maintaining engagement until the service termination.[47]Growing Stars
The iDOLM@STER SideM: Growing Stars is a free-to-play rhythm game developed and published by Bandai Namco Entertainment for iOS and Android devices, released in Japan on October 6, 2021.[49] It represents the third mobile title in the SideM sub-franchise, succeeding the original game and Live on Stage, and served as the final entry in the series' 2nd Vision project period.[13] The game emphasized idol production simulation alongside rhythm-based live performances, allowing players to manage up to 49 male idols from 315 Production agency.[2] Despite initial anticipation, service ended on July 31, 2023, after approximately 21 months, with new content updates halting in May 2023 as part of a phased shutdown.[50] Gameplay centered on enhanced rhythm mechanics, featuring lane-switching to align notes and a combo system for building scores and multipliers during fast-paced, exhilarating performances.[13] The story mode extended narrative arcs from the original mobile game, presenting fully voiced episodes that explored the growth and relationships between idols and the player-character producer, including dedicated individual idol stories and prequel "episode zero" content. Producer customization enabled players to personalize their avatar's appearance and management style while supporting idol development through various activities.[51] Backgrounds incorporated animated dances for songs, with selectable "singing parts" highlighting specific idols in team formations.[52] Key features included daily missions for resource gathering, guild battles for competitive multiplayer engagement, and a library of over 150 songs drawn from the SideM catalog, enhanced by improved 3D animations for more dynamic idol visuals.[13] The game innovated by integrating with live events, enabling real-time song unlocks tied to concurrent concerts and promotions within the franchise.[53] As service concluded, Bandai Namco organized farewell events and facilitated data transfers to other SideM titles, allowing players to carry over progress and items.[50]The Idolmaster Tours
THE iDOLM@STER TOURS is an arcade rhythm game developed by Bandai Namco Amusement in collaboration with ILCA and published by Bandai Namco Entertainment, marking the franchise's return to arcades after nearly two decades since the original 2005 release.[54] The game utilizes dedicated cabinets equipped with a standard lane-oriented input system featuring five physical buttons and five sliders for rhythm gameplay, allowing players to act as producers simulating idol tours by selecting and managing units from various branches of the franchise.[55] Released on March 26, 2025, in Japanese arcades, it runs on PC-based SYSTEM BNA1 RICH hardware and emphasizes concert production elements, where players handle idol scheduling, costumes, practice routines, and performances to deliver live shows.[56][57] For THE iDOLM@STER SideM content, idols, including units like DRAMATIC STARS, were integrated at launch on March 26, 2025, following announcements in 2024 location tests, with ongoing expansions including over 20 idols across multiple units and exclusive songs tailored to their narratives, enabling deeper tour simulations with male idol groups central to SideM's premise.[54] This built on the game's multi-branch structure, which already included idols from THE iDOLM@STER, Cinderella Girls, Million Live!, and Shiny Colors at launch, allowing cross-franchise unit formations.[54] Key features include networked connectivity across cabinets for nationwide rankings displayed on live towers, fostering a competitive environment among players, as well as seasonal events that introduce limited-time challenges, new cards, and tour-themed content to keep engagement high.[58] The game ties directly into the franchise's 20th anniversary project spanning 2024-2026 under PROJECT IM@S 3.0 VISION, positioning TOURS as a celebratory hub for unified idol experiences across the series.[59] Developmentally, THE iDOLM@STER TOURS is built on the engine from THE iDOLM@STER STARLIT SEASON, adapting its graphics and 3D models with adjustments for arcade performance and additional assets for expanded characters.[60] A notable addition is the new supporting staff character Riku Sodeya, voiced by Chiharu, who assists producers with tour management tips and rhythm training mechanics, enhancing the game's production simulation depth.[61]Media Adaptations
Anime Series
The Idolmaster SideM received two anime adaptations, the first being a 13-episode television series produced by A-1 Pictures that aired from October 7 to December 30, 2017.[4] The series follows the formation of idol units at the newly established 315 Production agency, which recruits men from diverse professional backgrounds—such as lawyers, models, and hosts—to pursue their dreams of stardom.[17] It centers on the challenges faced by these aspiring idols, including the Dramatic Stars unit comprising Teru Tendō, Tsubasa Kashiwagi, and Kaoru Sakuraba, as they navigate training, rivalries, and performances while building camaraderie.[62] Directed by Miyuki Kuroki and Takahiro Harada, the anime emphasizes themes of perseverance and teamwork through arc-based storytelling that highlights individual unit developments and collective growth at the agency.[4] The music was composed by EFFY and released under the Lantis label, with voice actors reprising their roles from the original mobile game to maintain continuity in character portrayals.[4][63] A second adaptation, titled The iDOLM@STER SideM: Wake Atte Mini!, is a chibi-style short anime series produced by Zero-G, consisting of 12 episodes that aired from October 9 to December 25, 2018, followed by three original video animations (OVAs) released in 2019.[64][65] Directed by Mankyū, the series depicts the 46 idols of 315 Production in super-deformed, miniature forms engaging in humorous slice-of-life scenarios that explore their daily routines, interactions, and lighthearted mishaps outside of major performances.[64][66] Like the main series, it features EFFY's music under Lantis and the same voice cast reprising their roles, with episodes structured as standalone vignettes often tying into game events for added promotional context.[64][67] The OVAs, including specials like "Shōshi Kantetsu Daisōji," extend this comedic focus with unaired extras bundled with merchandise, reinforcing the idols' bonds through playful, team-oriented antics.[68]Manga Publications
The Idolmaster SideM manga publications primarily consist of serialized series and anthology collections that explore the idols' personal growth and unit dynamics within 315 Production. These works delve into deeper backstories and interpersonal relationships, often diverging from the mobile game's mechanics to emphasize narrative-driven tales of ambition and camaraderie. Dramatic Stage, illustrated by Michiru Katou, was serialized in Dengeki Maoh from the November 2015 issue (released September 26, 2015) to the September 2017 issue.[69] The series, supervised by Bandai Namco Entertainment for the storyline, comprises three volumes and serves as a prequel, chronicling the origins and formation of key units such as DRAMATIC STARS and High×Joker, highlighting their initial challenges and bonds before debuting as idols.[69] It focuses on themes of transformation from ordinary professions to idol life, providing conceptual depth to the characters' motivations. Struggle Heart, also illustrated by Michiru Katou, ran in Dengeki Maoh from the December 2017 issue to April 2020, spanning four volumes.[70] This sequel-like narrative follows post-debut adventures of units including Beit and THE Kogadou, centering on their auditions for a Heian-era musical production amid rivalries and personal struggles.[70] It emphasizes emotional conflicts and growth, showcasing how idols navigate competition and collaboration in their careers. In addition to these serialized titles, several short anthology collections have been published, featuring contributions from multiple artists to portray slice-of-life and thematic vignettes across SideM units. Notable examples include THE iDOLM@STER SideM Comic Anthology (one volume, November 2015, Ichijinsha), which compiles short stories on early units like Jupiter and High×Joker; Anthology Marvelous (one volume, December 2015, Ichijinsha), highlighting "marvelous" moments for groups such as DRAMATIC STARS and Café Parade; and Anthology Miracle (one volume, February 2016, Ichijinsha), focusing on inspirational tales involving Mofumofu-en and W.[71][72] These anthologies, often with diverse artists like Yume Yoshida for select comics, prioritize lighthearted explorations of idols' backstories and daily lives, less tethered to game events than the anime adaptations.[72]Music Releases
The music releases for The Idolmaster SideM are published primarily by Lantis and form a core component of the franchise, beginning with the 2015 debut single "DRIVE A LIVE" performed by the unit DRAMATIC STARS. Composed and written by Kanako Kakino with arrangement by Shunsuke Takizawa, this track established the series' energetic J-pop style focused on male idol units and has been re-recorded in multiple versions across subsequent releases.[73] The discography, spanning CD singles, full albums, and digital formats, emphasizes unit image songs, solo character tracks, and compilations, with physical CDs remaining the dominant medium alongside streaming availability on platforms like Apple Music and Spotify. By 2025, the discography includes numerous CD singles and albums, totaling over 200 releases and encompassing more than 390 original songs exclusive of instrumentals, off-vocals, and variants, as of August 2025.[74][75] Key series include the ST@RTING LINE (2015–2017), which introduced unit debuts with 15 CDs featuring group and solo tracks, and the extensive ELEMENTS series (also known as 49 ELEMENTS; 2017–2023), comprising 16 unit singles, each blending a new unit composition with personalized idol solos. Composers such as Elements Garden—led by Noriyasu Agematsu—have contributed significantly, producing high-energy arrangements typical of the franchise, alongside lyricists like Aki Hata and composers including Takahiro Kawata. Anime soundtracks from the 2017–2018 series feature prominent singles like the opening "Reason!!" by 315 Stars (November 2017) and ending "ARRIVE TO STAR" by DRAMATIC STARS (December 2017), both released by Lantis with vocals emphasizing themes of aspiration and unity. Game themes, such as those from Live on Stage and Growing Stars, appear in dedicated albums like the GROWING SIGN@L series (2021 onward), integrating event-specific songs into the broader catalog.[76] The 10th anniversary in 2024–2025 marked a major expansion with the P@SSION series, consisting of 16 unit-focused albums released bi-weekly from October 2024 to June 2025, each containing 13–19 tracks including two new originals, past song solos, and off-vocals. This initiative added new original songs (two per album) alongside solos of past tracks, prioritizing fresh compositions while revisiting classics in solo formats.[14][75] Character song collections, such as the TRANSCENDENT T@LES series (launched 2025), provide narrative-tied solos for idols like Tenka Izumo and Minori Watanabe, available in CD format at ¥2,200. As of November 2025, the series has released multiple volumes, including Vol. 02 in November. Recent examples include the July 2025 album UNIT COLLECTION -SUPREME STARS !!!- (¥2,750), featuring 16 unit renditions of the title track, and monthly theme singles like P@SSION CHALLENGE We are 315! MONTHLY THEME SONG 01 S.E.M (November 2025, ¥2,200). These releases underscore the franchise's ongoing emphasis on diverse, idol-centric music production.[77][75][78]| Series | Type | Key Details | Example Release |
|---|---|---|---|
| ST@RTING LINE | Unit Singles | 15 CDs (2015–2017); group + solos per unit | ST@RTING LINE-01 DRAMATIC STARS (July 2015, LACM-14321)[79] |
| ELEMENTS | Unit Singles | 16 CDs (2017–2023); new unit song + 3 solos | ELEMENTS-14 S.E.M (June 2023, LACM-24043)[80] |
| ANIMATION PROJECT | Anime Soundtracks | 7 singles (2017–2018); openings/endings | "Reason!!" (November 2017, LACM-3467) |
| 10th ANNIVERSARY P@SSION | Unit Albums | 16 CDs (2024–2025); 2 originals + solos per album | P@SSION 01 DRAMATIC STARS (October 2024, ¥3,500)[77] |
| TRANSCENDENT T@LES | Character Songs | Ongoing CDs (2025–); story-linked solos | Vol. 01 (October 2025, LACM-24761, ¥2,200)[75] |