Trick Me
"Trick Me" is a song by American singer Kelis from her third studio album, Tasty, released on December 5, 2003, by Star Trak Entertainment and Arista Records.[1] Written and produced by Dallas Austin, the track blends contemporary R&B with reggae and dance-pop elements.[2] It was issued as the album's second single on February 17, 2004.[3] Although "Trick Me" was not commercially released in the United States following the dissolution of Arista Records, it achieved substantial international success.[3] The song peaked at number two on the UK Singles Chart, where it spent 14 weeks in the top 40.[4] It also topped the charts in Hungary and Romania, reached the top three in Croatia and New Zealand, and entered the top five in Australia, Ireland, and the Netherlands.[5] Overall, "Trick Me" charted on 15 international music rankings for a total of 264 weeks.[6] The lyrics of "Trick Me" explore themes of romantic deception and empowerment, with Kelis asserting resilience against being misled in love, as exemplified in the chorus: "You might trick me once, but I won't let you trick me twice." The accompanying music video, directed by Director X and filmed in Toronto, features Kelis in a series of humorous, exaggerated scenarios that play on the song's title, including pratfalls and comedic mishaps.[7] The single's reggae-infused production and catchy hook contributed to its enduring popularity in dance and R&B circles.[2]Background
Development and recording
"Trick Me" was written solely by Dallas Austin, who drew inspiration from the fusion of R&B and pop genres to craft an upbeat track intended for Kelis's third studio album, Tasty.[8][9] This album marked Kelis's transition to a major-label deal with Arista Records following her previous releases on Virgin. Austin also handled production duties, focusing on layered synth arrangements and a bouncy rhythm section designed to provide a dynamic contrast to Kelis's distinctive vocal style.[10][11] Recording sessions for the song occurred at DARP Studios in Atlanta, Georgia; O'Henry Sound Studios in Burbank, California; and Chalice Recording Studios in Hollywood, California, throughout mid-2003.[8] During these sessions, Kelis concentrated on infusing her vocals with a sassy, confrontational tone to align with the song's theme of relational deceit. Early demo versions experimented with various tempos in the 100-110 BPM range before finalizing the danceable groove at approximately 107 BPM.[12]Release
"Trick Me" was released on February 17, 2004, as the second single from Kelis's third studio album, Tasty, following the lead single "Milkshake".[3] The single was issued in multiple formats, including CD singles, 12-inch and 7-inch vinyl records, and digital downloads, by Star Trak Entertainment in association with Arista Records and Virgin.[13] The radio edit served as the primary version, clocking in at 3:26.[14] Promoted as a direct follow-up to "Milkshake," the single targeted European markets first, capitalizing on its upbeat dance-pop sound to build on the album's international momentum.[3] Initial marketing efforts emphasized radio airplay campaigns in the UK and Australia, coordinated with Kelis's ongoing tour dates supporting Tasty.[15] Regional variations featured a UK maxi-single edition with several remixes, including the Mac & Toolz Extended Remix and E-Smoove House Trick, released later that year.[14] This rollout formed part of Tasty's broader strategy to prioritize overseas promotion amid challenges with the U.S. label.[13]Composition and lyrics
Musical elements
"Trick Me" is classified as contemporary R&B with influences from reggae, dance-pop, funk, and hip-hop, characterized by its infectious, upbeat rhythm that blends these elements for a playful vibe.[16][17] The track operates at a mid-tempo groove of 107 beats per minute, providing a steady, danceable pulse in 4/4 time.[12] Written in the key of G♯ minor, it follows a conventional verse-chorus structure, opening with an immediate hook featuring Kelis's "woah-oh-oh" ad-libs that enhance its catchiness and draw listeners in right away.[18][19] The instrumentation centers on a prominent synth bass line that drives the groove, complemented by programmed drums delivering a phat, handclap-accented rhythm for rhythmic emphasis.[20][21] Subtle, skanking guitar riffs add textural depth and a slightly echoed quality, evoking a clean, rhythmic interplay with the bass.[17][22] A distinctive mellotron tape loop from a 1960s "Foxtrot" bank contributes a crackly, retro texture to the arrangement, blending vintage warmth with modern production and giving a faux-reggae feel.[21] Kelis's vocal performance features layered harmonies in the chorus, building a rich, full sound that underscores the song's anthemic quality. Her delivery strikes a balance between playfulness and assertiveness, with confident phrasing that propels the track's energy.[17] Produced by Dallas Austin, the song employs techniques like a masterclass in bassline integration, where the low-end blends seamlessly with mid-range elements for clarity and punch. Filtered synth elements and the mellotron evoke a retro 1980s-inspired bounce, reimagined within a contemporary 2000s R&B framework to create an adventurous, forward-moving beat.[23][17][21]Lyrical content
The lyrics of "Trick Me" center on the theme of relational betrayal, with the narrator confronting a partner's manipulative deceptions after demonstrating unwavering loyalty. The song portrays the emotional toll of repeated infidelity and emotional games, as the narrator declares awareness and resolve against further victimization. This narrative underscores a journey from endured pain to assertive boundary-setting, framed as a personal awakening in the face of deceit.[24] Key lines such as "Said I paid my dues for all that I've done / And I showed you that I loved you more than once" in the verses and bridge emphasize the narrator's proven devotion, contrasted with the partner's unrepentant "tricks," evoking empowerment through defiance and a refusal to be exploited again. The chorus reinforces this with the repetitive mantra "Might trick me once, I won't let you trick me twice," serving as a bold anthem of self-protection and resilience against manipulation. Subtle references to guilt-tripping appear in lines like "Used my past to get in my mind / So I fell for your lies like all the time," highlighting unequal dynamics where the narrator's vulnerabilities were weaponized, ultimately leading to rejection of the toxic cycle.[19][24] The song's narrative arc progresses from vulnerability in the opening verses—recalling past sacrifices and the sting of betrayal—to a confrontational chorus that demands accountability, culminating in the outro's final dismissal with "Peace." This structure transforms personal hurt into an anthem of self-realization, where the narrator emerges stronger. The wordplay on "trick" operates dually as outright deception and a sly, almost playful ruse, aligning with Kelis's persona of bold, unapologetic femininity that blends seduction with steely resolve. The upbeat reggae tempo subtly contrasts these serious themes, amplifying the song's defiant energy.[19][25]Music video and promotion
Music video production
The music video for "Trick Me" was directed by Director X (Julien Christian Lutz), a filmmaker renowned for his dynamic urban-themed videos including Sean Paul's "Get Busy" and "I'm Still in Love with You." Principal photography took place in the Toronto suburb of Scarborough, Canada, in early 2004.[26][27] The video's concept revolves around Kelis navigating a surreal, artificial world dominated by oversized white arrows set against an intense orange palette, visually echoing the song's theme of deception and redirection. Kelis is depicted as an empowered, charismatic presence, clad in revealing outfits that highlight her commanding stage persona, while performing sassy, hypnotic choreography credited to Tanisha Scott and synchronized to the track's upbeat chorus.[28] Filming employed custom-built sets to evoke a bold, graphic environment with vibrant colors and retro-futuristic elements, complemented by rapid editing and quick cuts that amplify the song's playful, rhythmic energy. This stylistic approach, characteristic of Director X's early 2000s work, prioritizes visual cohesion and thematic depth over narrative linearity.[28] In post-production, the footage was refined to emphasize the arrows' directional motifs—depicting energy flows, bounces, and traps—to reinforce the lyrical motif of relational trickery, with the final cut completed for a premiere on April 15, 2004, on MTV networks.[27]Promotional activities
Following its release, "Trick Me" received significant television exposure to boost its visibility, debuting on MTV's Total Request Live in April 2004 and achieving heavy rotation on European music channels including MTV Europe.[27] The music video served as a key promotional tool in these efforts.[27] The music video for the track was played on popular UK music programs such as Top of the Pops.[29] These appearances helped sustain momentum in the UK market where the single peaked at number two on the charts. To target club and dance radio audiences, several remixes were released for promotional play, including the E-Smoove House Trick version, which extended the track to over seven minutes with house beats and layered vocals.[30] This remix appeared on the single's CD2 edition and was distributed to DJs and radio stations.[31] The song was prominently featured in Kelis's Tasty Tour throughout 2004, serving as a setlist staple alongside "Milkshake" during shows across North America, Europe, and Australia.[32][33] Performances often included high-energy renditions that highlighted the track's funky bassline and chorus hook, contributing to the tour's success in promoting the Tasty album.[33] Digital promotion played an early role in the single's rollout in the emerging online music landscape of 2004.Reception
Critical response
Upon its release, "Trick Me" received generally positive reviews from music critics, who praised its production and Kelis's confident delivery. The NME review of the parent album Tasty described "Trick Me" as a "wonderful computer-processed reggae romp."[34] Pitchfork awarded Tasty a 6.5/10, noting "Trick Me" for its adventurous beat, though less effective in drawing attention than "Milkshake."[17] AllMusic highlighted the song's empowering message of self-awareness and resilience in the face of deception.[2] Slant Magazine praised "Trick Me" as a standout track that delivers the goods.[10] Music News called it a "dub-beat influenced pop banger."[35] These reviews underscored "Trick Me"'s role in broadening Kelis's audience, contributing to its accessibility amid the song's commercial traction in Europe and beyond.Commercial performance
"Trick Me" achieved significant commercial success internationally, largely propelled by robust demand across Europe.[15] In the United States, the track was a notable radio hit, peaking at number 37 on the Rhythmic Airplay chart and performing well in dance formats, though it was not released as a commercial single domestically.[36] The single's popularity substantially boosted sales of Kelis's album Tasty, which sold 535,000 copies in the US as of 2010.Charts and certifications
Weekly charts
"Trick Me" achieved notable success on international weekly music charts following its 2004 release, particularly in Europe, Oceania, and Eastern Europe. The song's chart performance is summarized below:| Chart (2004) | Peak | Weeks on chart |
|---|---|---|
| Australia (ARIA) | 5 | 16 |
| Croatia (HRT) | 3 | — |
| Hungary (Single Top 40) | 1 | 20 |
| Ireland (IRMA) | 4 | 13 |
| Netherlands (Dutch Top 40) | 5 | 11 |
| New Zealand (RIANZ) | 3 | 17 |
| Romania (Romanian Top 100) | 1 | — |
| UK Singles (OCC) | 2 | 14 |
Year-end charts
"Trick Me" performed strongly on various year-end charts in 2004, reflecting its widespread popularity across international markets following its release earlier that year. The song ranked at number 33 on the UK Year-End Singles chart, underscoring its sustained success after peaking at number 2 on the weekly chart. In Australia, "Trick Me" placed at number 33 on the ARIA Year-End Singles chart, benefiting from its top-five weekly peak and strong radio airplay. On the European Hot 100 Year-End chart, it achieved position 41, highlighting its appeal across the continent amid competition from major hits of the year.[39] In New Zealand, the track reached number 25 on the RIANZ Year-End Singles chart, tying with "Milkshake" as one of Kelis' highest-ranking releases there. The song saw no significant placements on 2005 year-end charts, though it later appeared in retrospective decade-end dance compilations for its enduring club influence.| Chart (2004) | Position |
|---|---|
| UK Year-End Singles | 33 |
| Australian ARIA Year-End | 33 |
| European Hot 100 Year-End | 41 |
| New Zealand RIANZ Year-End | 25 |
Certifications
"Trick Me" by Kelis earned several international certifications reflecting its commercial success in key markets during 2004. In Australia, the single was certified Platinum by the Australian Recording Industry Association (ARIA) in 2004, denoting shipments exceeding 70,000 units.[40] The Recording Industry Association of New Zealand (RIANZ, now Recorded Music NZ) awarded Gold certification in 2004 for sales exceeding 7,500 units. In the United Kingdom, the single sold approximately 147,000 units but received no BPI certification until Silver in 2019 for 200,000 units. Although not officially certified by the Recording Industry Association of America (RIAA), the track has amassed equivalent digital sales thresholds in the United States since the inclusion of digital downloads in certification criteria began in 2010.Track listings and credits
Track listings
"Trick Me" was released as a single in multiple formats, including CD singles, maxi-CDs, 12-inch vinyl records, and digital downloads, each featuring different mixes of the track.[13]Standard CD single
The standard CD single, released in regions such as Europe, contained the album version and a remix.UK maxi-CD
The UK maxi-CD expanded on the standard release with additional remixes, catering to club and international audiences.| No. | Title | Length |
|---|---|---|
| 1. | "Trick Me" (Album Version) | 3:26 |
| 2. | "Trick Me" (Mac & Toolz Extended Remix) | 4:31 |
| 3. | "Trick Me" (Artificial Intelligence Remix) | 5:54 |
| 4. | "Trick Me" (Adam Freeland Remix) | 7:27 |
| 5. | "Trick Me" (E-Smoove House Trick) | 7:42 |
Vinyl 12"
The 12-inch vinyl pressing targeted vinyl enthusiasts and DJs, featuring extended mixes on both sides.- A-side: "Trick Me" (Album Version) – 3:26; "Trick Me" (Mac & Toolz Extended Remix) – 4:31
- B-side: "Trick Me" (Artificial Intelligence Remix) – 5:54; "Trick Me" (Adam Freeland Remix) – 7:27[42]
Digital EP (2004)
The 2004 digital EP, available through early platforms, compiled key mixes and was later mirrored in streaming services. It included the album version alongside remixes such as the Mac & Toolz Extended and E-Smoove House Trick, with durations matching the physical maxi-CD. No official live version from a "Tasty Tour" performance was documented in standard digital releases.[43]Personnel
VocalsKelis – lead and backing vocals
Tony Reyes – guitar, backing vocals[44] Songwriting and production
Dallas Austin – writer, producer, arrangement[44] Recording and technical
Rick Sheppard – recording engineer
Carlton Lynn – recording engineer
Doug Harms – recording assistance Mixing
Kevin "KD" Davis – mixing engineer[44] A&R
Vincent Herbert – A&R (Star Trak Entertainment)[45] No live band musicians are credited for the track beyond the specified, with primary instrumentation handled through programming.[44]