Trilla
''Trilla'' is the second studio album by American rapper Rick Ross. It was released on March 11, 2008, through Slip-n-Slide Records, Poe Boy Entertainment and Def Jam Recordings. The album was produced by a variety of producers, including The Runners, J.U.S.T.I.C.E. League and Metro Boomin. It debuted at number two on the US ''Billboard'' 200 chart, selling 145,000 copies in its first week, and was eventually certified platinum by the Recording Industry Association of America (RIAA). Critically, it received generally positive reviews, with praise for Ross's charismatic delivery and the production, though some critics noted it as a solid follow-up to his debut without major innovation.Background and production
Development
The album title Trilla originates from the Southern slang term "trill," a blend of "true" and "real" that gained prominence through artists like Bun B and Pimp C, reimagined as a nod to Michael Jackson's landmark 1982 album Thriller by modifying its spelling to fit hip-hop vernacular.[1] Inspired by the breakthrough success of his 2006 debut Port of Miami, which topped the Billboard 200 chart and propelled the street anthem "Hustlin'" to widespread acclaim, Ross aimed to extend that gritty, anthemic blueprint while amplifying its mainstream market potential.[2][3] Conceptualization of Trilla began in late 2006, immediately following Port of Miami's August 8 release, with preliminary songwriting efforts commencing in early 2007 as Ross geared up for his sophomore project.[4] Throughout pre-production, Ross engaged in strategic discussions with executives from Def Jam Recordings, Slip-n-Slide Records, and Poe Boy Entertainment to refine the album's vision, emphasizing elements that would reinforce his burgeoning "boss" persona in hip-hop.[1]Recording
The recording sessions for Trilla primarily occurred from late 2007 to early 2008, spanning studios in Miami, Florida, and Atlanta, Georgia, ahead of the album's eventual March 11, 2008 release. Key recording took place at The Hit Factory Criteria in Miami, where the majority of vocals and beats were tracked, alongside sessions at The Vault Studios in Miami and Echo Studios in Atlanta. Additional work happened at Patchwerk Studios and Stankonia Recording in Atlanta, contributing to the album's layered production.[5] Rick Ross worked in close collaboration with producers such as the J.U.S.T.I.C.E. League, Mannie Fresh, The Runners, and Drumma Boy to refine the tracks, focusing on a polished sonic palette that incorporated orchestral strings, sweeping arrangements, and prominent heavy bass lines for a luxurious yet gritty aesthetic.[6][7] The process encountered significant challenges from sample clearance issues, which postponed the original December 2007 release date and required adjustments to several tracks, including the DJ Toomp-produced "This Me," a deeply personal cut that faced particularly thorny approval hurdles.[8][9]Personnel
Rick Ross provided lead vocals throughout Trilla and served as an executive producer alongside Ted "Touche" Lucas of Slip-n-Slide Records, Jay-Z (as The Carter Administration), Shakir Stewart, and E-Class.[10][11] The album's production was handled by a roster of prominent hip-hop producers, with J.U.S.T.I.C.E. League contributing to multiple tracks including "Maybach Music" and "Luxury Tax," Mannie Fresh on "All I Have in This World," J.R. Rotem on "The Boss," The Runners on "Push It," Drumma Boy on "Here I Am" and "Money Make Me Come," DJ Toomp on "This Me," Jean "J Rock" Borges on "Reppin' My City," and Bink! on "We Shinin'."[12][13][14] Featured artists on Trilla include R. Kelly on "Speedin'," T-Pain on "The Boss," Nelly and Avery Storm on "Here I Am," Trey Songz on "This Is the Life," Jay-Z on "Maybach Music," Young Jeezy, Trick Daddy, and Lil Wayne on "Luxury Tax," Brisco and Triple C's (The Commission) on "Reppin' My City," Mannie Fresh on "All I Have in This World," Flo Rida on the bonus track "Street Money," and others such as Rodney "Lyric" Hill and Ebonylove.[13][10][6] Technical credits encompass mixing engineering by Fabian Marasciullo on several tracks including "The Boss" and "Speedin'," Leslie Brathwaite on others such as "All I Have in This World" and "Maybach Music," and mastering by Brian "Big Bass" Gardner at Bernie Grundman Mastering.[12][15] Background vocals were contributed by The Commission (Triple C's), Ross's associated group consisting of Gunplay, Torch, and Young Breed, appearing on tracks like "Reppin' My City" and providing ad-libs elsewhere.[10][12]Composition and singles
Musical style
Trilla is primarily a hip hop album rooted in Southern rap traditions, incorporating elements of trap and gangsta rap with lush orchestral samples and R&B-infused hooks.[16][6] The sound draws heavily from Atlanta's crunk and Dirty South aesthetics, evident in the booming production that amplifies Rick Ross's larger-than-life persona.[17] Influences from 1970s soul are prominent through triumphant horn sections and sampled orchestral flourishes, adding a cinematic depth to the tracks.[18][6] Key sonic features include thunderous 808 bass lines that drive the rhythm, creating a foundation for club-ready anthems, alongside synth-heavy arrangements and auto-tuned choruses on standout singles.[6][17] Producers such as The Runners, J.U.S.T.I.C.E. League, and Mannie Fresh contribute to this opulent style, blending gritty trap beats with luxurious, piano-driven melodies inspired by late-1990s Cash Money productions.[18][6] The album comprises 15 tracks with an average length of 3 to 4 minutes, totaling approximately 55 minutes, structuring a cohesive blend of high-energy street tales and boastful luxury narratives.[19] This format allows for a dynamic flow, transitioning seamlessly between posse cuts and solo showcases while maintaining a consistent Southern trap vibe enhanced by guest features.[17] Following the development phase, which sought a more expansive sound compared to Ross's debut, Trilla achieves a bolder, more polished aesthetic through its layered instrumentation.[16]Singles
Trilla's lead single, "Speedin'" featuring R. Kelly, was released on October 16, 2007, and produced by Drumma Boy.[17] The track peaked at number 53 on the Billboard Hot 100 and number 11 on the Hot Rap Songs chart.[20] The second single, "The Boss" featuring T-Pain, arrived on February 12, 2008, with production handled by J.R. Rotem.[21] It achieved a peak position of number 17 on the Billboard Hot 100 and was later certified platinum by the RIAA for sales exceeding one million units.[22][23] "Here I Am," featuring Nelly and Avery Storm, followed as the third single on March 25, 2008, also produced by Drumma Boy.[24][17] The song reached number 41 on the Billboard Hot 100.[25] The fourth single, "This Is the Life" featuring Trey Songz, was released on August 30, 2008, and produced by The Runners.[13] It peaked at number 46 on the Billboard Hot Rap Songs chart.[26] These singles were part of a deliberate strategy focused on securing urban radio rotation and accompanying music videos to generate buzz and drive streams toward the full album rollout.[27] The tracks highlighted Trilla's signature trap elements, blending booming 808 basslines with Ross's commanding delivery on themes of wealth and street prestige.Promotion and release
Promotion
To build pre-release anticipation for Trilla, Rick Ross released the promotional mixtape Trilla The Mixtape in collaboration with DJ Khaled in July 2007, featuring freestyles and new tracks to showcase his evolving sound ahead of the album's launch.[28] Additionally, the music video for the lead single "Speedin'" (featuring R. Kelly) premiered on BET's 106 & Park in late 2007, generating significant buzz among urban audiences.[9] The album's video campaigns highlighted Ross's signature luxury lifestyle, with high-budget productions for key singles. The video for "The Boss" (featuring T-Pain), directed by Diane Martel, depicted opulent scenes of wealth and power, while the "Speedin'" clip, directed by Gil Green, portrayed high-speed drives through Miami's vibrant streets, reinforcing themes of success and excess.[29][30][6] Def Jam Recordings supported the rollout with a strong radio campaign, pushing "The Boss" to urban and rhythmic formats to broaden Ross's reach beyond his debut album's audience.[21] Following the March 11, 2008 release, promotion continued through live events, including a high-energy release party performance at Dreamz Atlanta where Ross debuted tracks from the album to enthusiastic crowds.[31] The project also garnered coverage in prominent hip-hop publications, with features and reviews in XXL and Vibe that praised its Southern trap influences and Ross's commanding presence.[1]Release history
Trilla was released on March 11, 2008, by Poe Boy Entertainment, Slip-n-Slide Records, and Def Jam Recordings in CD, digital download, and vinyl formats.[13][32] The standard edition consists of 15 tracks with a total runtime of 55:45.[16][33] A bonus track edition, available through select retailers and digital platforms, adds "Ridin' Thru the Ghetto" featuring Triple C as the 16th track, extending the length to approximately 1 hour and 1 minute.[34][35] Best Buy offered an exclusive bonus track, "Street Money" featuring Flo Rida, produced by J Rock.[36] International editions were released concurrently in 2008 through Def Jam and associated labels in regions including Europe and Taiwan, with no significant variations in track listing noted beyond standard and clean versions.[32] A 2008 bonus track version was distributed digitally, while a limited-edition vinyl reissue on opaque gold pressing was released on February 16, 2024, by Def Jam Recordings.[37][38] No major re-releases have been issued as of 2025.Reception
Critical reception
Trilla received mixed reviews upon its release, earning a Metacritic score of 60 out of 100 based on 12 critic reviews, reflecting a general consensus of average reception.[39] Critics praised the album's anthemic production and Rick Ross's commanding charisma, which elevated tracks like "The Boss" and "Maybach Music," while guest appearances from artists such as Jay-Z, Lil Wayne, and R. Kelly added commercial polish and variety.[16] AllMusic's David Jeffries highlighted how the sophomore effort addressed criticisms of Ross's debut by incorporating more diverse beats and features, allowing Ross's presence to shine through the opulent soundscapes.[16] However, the album faced criticism for its formulaic lyrics and perceived lack of emotional depth, with reviewers noting an over-reliance on bombastic beats at the expense of substantive content. Pitchfork awarded it a low 2.4 out of 10, describing it as a "fatty contemporary American disaster" marred by repetitive references to Ross's "boss" persona and uninspired rhyme schemes.[40] Rolling Stone gave it 3 out of 5 stars, commending the terrific production but faulting Ross's delivery as the weak link in an otherwise solid but unoriginal effort.[41]Commercial performance
Trilla achieved significant commercial success in its debut week, selling 198,000 copies in the United States and reaching number one on the Billboard 200 chart in the March 29, 2008, issue.[42] This opening figure surpassed the 187,000 first-week sales of Ross's preceding album, Port of Miami, marking a notable improvement in initial consumer interest.[42] The album's momentum carried forward, leading to RIAA gold certification on May 8, 2008, for 500,000 units shipped in the US, reflecting over 500,000 units sold by mid-2008.[43] Its performance was aided by robust radio airplay for lead singles like "The Boss" and "Speedin'," which helped drive sustained consumer engagement throughout the year.[44] Additionally, the project benefited from holiday season buying trends in late 2008, contributing to its overall market impact.[45] In a competitive landscape, Trilla outsold its predecessor's debut but contended with major releases such as Lil Wayne's Tha Carter III, which dominated sales later in 2008 with over one million first-week units.[46] U.S. sales exceeded 700,000 units.[47]Track listing and charts
Track listing
The standard edition of Trilla contains 15 tracks, all written by Rick Ross (born William Leonard Roberts II) with additional co-writers and contributions from featured artists where applicable. Producers vary per track, as detailed below. Durations and track order are based on the original CD release.| No. | Title | Featuring artist(s) | Duration | Producer(s) | Writer(s) (selected) |
|---|---|---|---|---|---|
| 1 | "Trilla Intro" | — | 2:54 | J.U.S.T.I.C.E. League | William Leonard Roberts II, Erik Ortiz, Kevin Crowe |
| 2 | "All I Have in This World" | Mannie Fresh | 4:02 | Mannie Fresh | William Leonard Roberts II, Byron Thomas |
| 3 | "The Boss" | T-Pain | 3:45 | J.R. Rotem | William Leonard Roberts II, Faheem Najm, Jonathan Rotem |
| 4 | "Speedin'" | R. Kelly | 3:24 | The Runners | William Leonard Roberts II, Robert Kelly, Andre Harris, Jermaine Jackson, Kenta Cossom |
| 5 | "We Shinin'" | — | 3:56 | Bink! | William Leonard Roberts II, Roosevelt Harrell |
| 6 | "Money Make Me Come" | EbonyLove | 3:31 | Drumma Boy | William Leonard Roberts II, Christopher Gholson |
| 7 | "DJ Khaled Interlude" | DJ Khaled | 1:28 | DJ Khaled | William Leonard Roberts II |
| 8 | "This Is the Life" | Trey Songz | 4:25 | Blac Elvis, JNew | William Leonard Roberts II, Elvis Williams, Tremaine Neverson |
| 9 | "This Me" | — | 3:47 | DJ Toomp | William Leonard Roberts II, Albert Davis |
| 10 | "Here I Am" | Nelly, Avery Storm | 3:29 | Drumma Boy | William Leonard Roberts II, Christopher Gholson |
| 11 | "Maybach Music" | Jay-Z | 4:08 | J.U.S.T.I.C.E. League | William Leonard Roberts II, Erik Ortiz, Kevin Crowe, Shawn Carter |
| 12 | "Billionaire" | — | 4:12 | J.U.S.T.I.C.E. League | William Leonard Roberts II, Erik Ortiz, Kevin Crowe |
| 13 | "Luxury Tax" | Trick Daddy, Young Jeezy, Lil Wayne | 4:43 | J.U.S.T.I.C.E. League | William Leonard Roberts II, Dwayne Carter, Jay Jenkins, Maurice Young, Erik Ortiz, Kevin Crowe |
| 14 | "Reppin' My City" | Triple C's, Brisco | 4:17 | J Rock | William Leonard Roberts II, Jean Borges |
| 15 | "I'm Only Human" | Rodney | 3:37 | DJ Nasty & LVM | William Leonard Roberts II, Leonardo Mollings, Johnny Mollings |
Charts
Trilla debuted at number one on the US Billboard 200 chart, marking Rick Ross's second consecutive chart-topping album, and remained on the chart for 29 weeks.[48] The album also topped the US Top R&B/Hip-Hop Albums chart, where it charted for 63 weeks, and the US Top Rap Albums chart, with a total of at least 30 weeks.[48][49] Internationally, it reached number 14 on the Canadian Albums Chart in its debut week.[50] The album's strong chart performance was supported by the crossover success of its lead singles, including "The Boss" featuring T-Pain and "Speedin'" featuring R. Kelly, which helped sustain its longevity on multiple lists. The album has sold over 700,000 copies in the United States.[42][47] On year-end charts for 2008, Trilla placed at number 50 on the US Billboard 200, number 8 on the US Top R&B/Hip-Hop Albums chart, and number 3 on the US Top Rap Albums chart.[43][51][52]Weekly Charts
| Chart (2008) | Peak Position | Weeks on Chart |
|---|---|---|
| US Billboard 200 | 1 | 29 |
| US Top R&B/Hip-Hop Albums | 1 | 63 |
| US Top Rap Albums | 1 | 30+ |
| Canadian Albums (Billboard) | 14 | 1 |
Year-End Charts (2008)
| Chart | Position |
|---|---|
| US Billboard 200 | 50 |
| US Top R&B/Hip-Hop Albums | 8 |
| US Top Rap Albums | 3 |