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Tums

Tums (stylized as TUMS) is an over-the-counter brand of chewable tablets used to provide rapid relief from , acid , sour stomach, and upset stomach by neutralizing excess stomach acid, with as its primary active ingredient. Invented in 1928 by pharmacist to alleviate his wife's , Tums was first introduced to the public in 1930 by the Lewis-Howe Company and quickly gained popularity as a convenient, flavored remedy. The product's formulation centers on , which reacts with in the stomach to form , , and , thereby reducing acidity and raising gastric . Available in various strengths—such as regular (500 mg), extra strength (750 mg), and ultra strength (1,000 mg) of per tablet—and flavors including , assorted fruit, and tropical fruit, Tums tablets also provide a dietary source of elemental calcium and are often recommended by healthcare professionals as the leading brand for adults. Originally produced in St. Louis, , the brand remained under family ownership for nearly five decades before being acquired by in the 1970s, then in 1995, and eventually GlaxoSmithKline (GSK) following its merger with . In 2022, GSK spun off its consumer healthcare division into an independent company named , which now owns and manufactures Tums as part of its digestive health portfolio, serving consumers in over 170 markets worldwide. Recognized for over 90 years of providing fast-acting relief—often within seconds of chewing—Tums continues to be a staple in managing occasional gastrointestinal discomfort, though users are advised to consult physicians for persistent symptoms or interactions with other medications.

Overview

Description and Purpose

TUMS is a brand of chewable tablets designed to provide quick relief from common digestive discomforts, including , acid , sour stomach, and upset stomach associated with these symptoms. The product, stylized in all capital letters as TUMS, is an over-the-counter (OTC) . The in TUMS tablets is , which neutralizes excess stomach acid to alleviate symptoms rapidly, often within seconds of chewing. For general use, adults and children 12 years and older are instructed to chew 2 to 4 tablets for regular strength or 2 to 3 tablets for extra or ultra strength as symptoms occur, or as directed by a healthcare provider, with daily limits varying by —typically not exceeding 15 tablets for regular strength (500 mg calcium carbonate per tablet) or 7 tablets for ultra strength (1,000 mg per tablet). These guidelines emphasize complete chewing or crushing before swallowing to ensure effectiveness and safety. Each tablet also provides elemental calcium, about 500 mg (40% of the daily value) for regular strength, contributing to dietary calcium intake. As an over-the-counter (OTC) , TUMS is widely available without a prescription in pharmacies, supermarkets, grocery stores, and online retailers, making it accessible for on-demand relief of occasional acid-related issues.

Composition and Ingredients

Tums tablets primarily consist of (CaCO₃) as the active ingredient, which is present in varying concentrations depending on the product strength: 500 mg, 750 mg, or 1000 mg per tablet. This is sourced from high-purity through processes that ensure pharmaceutical-grade quality. In standard formulations, inactive ingredients include as the primary sweetener, along with binders such as and , as well as lubricants like and sodium . Natural and artificial flavors are added to enhance , while colors such as FD&C Blue #1 Lake, FD&C Red #40 Lake, and FD&C Yellow #5 Lake provide visual appeal in assorted fruit varieties. Sugar-free variants replace sucrose with alternative sweeteners like sucralose and sorbitol to accommodate dietary restrictions, while retaining similar binders and flavor components, including acacia gum and . These formulations maintain the core content but adjust excipients to eliminate sugar without compromising chewability or stability.

History

Invention and Early Development

Tums was invented in 1928 by pharmacist James Harvey Howe in St. Louis, Missouri, who developed the product to alleviate his wife Nellie's chronic indigestion ahead of a cruise they planned to take. Dissatisfied with the chalky taste of existing antacids, Howe experimented with a formula combining ground calcium carbonate—sourced from Ozark marble—with sugar and flavorings to create a more palatable chewable tablet. This innovation transformed the basic antacid into something resembling a pleasant-tasting candy, making it easier for consumers to take regularly for relief from acid indigestion and upset stomach. The Tums brand was officially introduced to the public in 1930 through the Lewis-Howe Company, named after Howe and his uncle, A.H. Lewis. Initial production occurred in a modest facility in , where the tablets were first manufactured on a small scale after proving popular among friends and family. The product's name originated from a radio contest sponsored by the company, which was won by a nurse who suggested "Tums for the tummy," capturing its intended use for discomfort. Early emphasized the tablet's candy-like appeal and minty flavor, positioning it as an enjoyable alternative to bitter remedies, with initial sales focused locally in St. Louis pharmacies before gradual expansion to regional and national markets. By the mid-20th century, Tums had achieved widespread recognition as a leading over-the-counter , remaining under family ownership during its formative years. The brand's national footprint grew steadily, supported by the first nationwide newspaper advertisement launched in 1951, which highlighted its quick relief for and gas. This was followed by the debut of simple animated television commercials in 1961, featuring the iconic jingle and further solidifying Tums' presence in American households.

Ownership Changes and Manufacturing

Tums originated from the Lewis-Howe Company, founded in 1930 in , , by pharmacist James Harvey Howe and his uncle A.H. , and remained under family ownership for nearly 50 years. In 1978, the company was acquired by , which integrated it into its Norcliff Thayer division, marking the end of independent family control. In 1986, Beecham Group purchased Revlon's Norcliff Thayer division, bringing Tums under its portfolio. This was followed by a series of corporate mergers: in 1989, Beecham merged with SmithKline Beckman to form SmithKline Beecham plc; then, in 2000, SmithKline Beecham combined with Glaxo Wellcome to create GlaxoSmithKline (GSK). In July 2022, GSK completed the demerger of its consumer healthcare business, spinning off brands including Tums to establish Haleon as an independent publicly listed company. Under ownership, Tums continues to be produced at the company's longstanding facility in , —the original manufacturing site established in 1930—which employs around 300 staff and outputs more than six billion tablets annually. This production supports Tums' position as a leading brand in the U.S. antacids market, valued at approximately $3 billion in and part of 's broader digestive health category that generated £2.0 billion in revenue that year. has also expanded Tums distribution to international markets, including , where it participates in local health initiatives and product availability.

Medical Uses

Indications and Dosage

Tums is primarily indicated for the relief of , acid indigestion, sour , and upset associated with these symptoms due to excess . It is intended for occasional use only and is suitable for adults and children 12 years of age and older. Tums should not be used for long-term treatment or for managing chronic conditions such as () without consulting a . The recommended dosage varies by product strength and is as follows for adults and children 12 years and older; tablets must be chewed thoroughly before swallowing, and users should not exceed the maximum daily limit or use the maximum dosage for more than 2 weeks except under medical supervision.
Strength ( per Tablet)Dose per UseMaximum Daily Tablets
Regular (500 mg)2–4 tablets as symptoms occur15 tablets
Extra (750 mg)2–4 tablets as symptoms occur10 tablets
Ultra (1,000 mg)2–3 tablets as symptoms occur7 tablets
, the active ingredient in Tums, is generally considered safe for use during when used as directed, though pregnant individuals should consult a healthcare provider before use. Pregnant individuals should not exceed 6–10 tablets per 24 hours depending on the product strength (e.g., no more than 10 for regular strength). In addition to its antacid role, Tums serves as a due to its content, providing approximately 200 mg of elemental calcium per 500 mg tablet, which can help meet dietary requirements when recommended by a healthcare professional.

Mechanism of Action and Efficacy

Tums, containing as its active ingredient, functions as an by neutralizing excess through a with (HCl) in the stomach. The reaction produces , water, and , thereby raising the stomach's and alleviating symptoms of acid . This process can be represented by the following : \text{CaCO}_3 + 2\text{HCl} \rightarrow \text{CaCl}_2 + \text{H}_2\text{O} + \text{CO}_2 The chewable formulation of Tums allows for rapid and , typically achieving significant acid neutralization within minutes of ingestion. Its effects generally last 30 to 60 minutes, providing short-term relief suitable for occasional use. As a secondary benefit, the in Tums supplies absorbable calcium ions, which can contribute to dietary calcium intake when used as directed. Clinical studies have demonstrated the of calcium carbonate-based like Tums in neutralizing stomach acid, often showing rapid elevation to levels above 3.0 within seconds to minutes in simulated gastric environments. These exhibit high acid-neutralizing capacity (ANC), which correlates with effective symptomatic relief in and , and in some comparisons, outperform certain aluminum- or magnesium-based alternatives in speed of onset. Tums is recognized under the FDA's Over-the-Counter (OTC) M001 for Products, affirming its safety and effectiveness for self-treatment of acid-related discomfort when used within recommended limits. While effective for mild, episodic acid neutralization, Tums does not promote healing of underlying gastrointestinal conditions such as peptic ulcers and is generally less suitable for managing severe or chronic (GERD), where acid-suppressing therapies like inhibitors are preferred.

Varieties

Formulations and Strengths

Tums antacids are available in several formulations differentiated primarily by the amount of , the active ingredient, per tablet, allowing users to select based on the intensity of symptoms or need for calcium supplementation. The standard regular strength formulation contains 500 mg of per chewable tablet, providing 200 mg of elemental calcium, suitable for mild relief. For more potent relief, Tums offers extra strength tablets with 750 mg of per tablet, delivering 300 mg of elemental calcium and designed to neutralize more effectively for moderate symptoms. The ultra strength variant contains 1000 mg of per tablet, equivalent to 410 mg of elemental calcium, and is formulated for faster relief due to its higher acid-neutralizing capacity compared to regular and extra strength options. In addition to traditional chewable tablets, Tums provides alternative forms such as Smoothies, which are smooth-dissolving chewables with a liquid-like texture containing 750 mg of per tablet for extra strength performance. For higher calcium supplementation needs, variants like Tums Naturals offer 1000 mg of per tablet, emphasizing natural sourcing while maintaining efficacy. Packaging options for Tums products include convenient rolls typically containing 8 tablets each, ideal for on-the-go use, as well as bottles in counts ranging from 60 to 96 tablets for home storage, and value packs combining multiple units for bulk purchase.

Flavors and Special Variants

Tums antacids are available in several standard flavors, including , assorted fruit (such as cherry, , and ), and assorted berry (encompassing , mixed berry, and ). Sugar-free variants of Tums utilize artificial sweeteners and are offered in fruit-inspired flavors like , providing the same relief without added sugar. Special variants include Tums Naturals, launched in , which feature ly sourced ingredients in flavors such as black cherry & watermelon and coconut pineapple, free from artificial colors and flavors. Kids' formulations, designed for children ages 2-11, contain 750 mg of per tablet (extra strength) with appealing fruit flavors like cherry blast and assorted , often in chewy bite formats. TUMS Chewy Bites are extra strength (750 mg ) chews available in flavors like assorted berries and cooling sensations. TUMS+ variants include added gas relief with simethicone. Seasonal editions have included limited-time offerings such as holiday flavors and tropical fruit to align with specific occasions. All Tums products are gluten-free and suitable for vegetarians, with recent plant-based options like Tums Naturals emphasizing non-GMO and naturally derived components introduced around 2020-2021.

Advertising and Marketing

Historical Campaigns

In the 1950s and 1960s, Tums advertising heavily featured ads and early commercials that highlighted its role as a quick, pleasant-tasting remedy for and . ads often depicted everyday scenarios, such as a man cooking or watching the clock during , positioning Tums as superior to home remedies like baking soda. spots from this era, including a 1957 commercial with a talking mynah and a 1965 animated ad, emphasized fast relief and the brand's chewable, minty appeal to make it more palatable than liquid antacids. The iconic "Tums for the Tummy" slogan, originating from its early packaging in gold-colored tubes, became synonymous with the brand and appeared across promotional materials, reinforcing its focus on tummy troubles. These campaigns contributed to Tums' expansion from a St. Louis-based product to a national leader by the , amid growing consumer demand for over-the-counter antacids as post-war diets and lifestyles increased complaints. By the mid-, Tums had established itself as a household name, outselling competitors through widespread distribution and memorable messaging that appealed to families seeking convenient relief. During the and , following Revlon's acquisition of Tums in 1978, shifted toward themes in and , often targeting homemakers in women's magazines with images of everyday relief. Commercials featured characters like "Mother Tums," a nurturing figure offering comfort in 1976 and 1977 spots, portraying the product as a gentle, stronger for use. ads in magazines emphasized its role in maintaining well-being during meals or daily routines. In the , under and later Beecham Group's oversight after 1986, campaigns introduced slogans highlighting nutritional benefits, such as those featuring actor in 1980 TV ads and "Calcium Rich" in 1986, appealing to -conscious consumers concerned with sodium-free options and . This era solidified Tums as America's top-selling brand.

Modern Strategies and Cultural Impact

In the , Tums launched the "TUMS or " multi-platform campaign to target , encouraging adventurous eaters to indulge in spicy foods via challenges, giveaways, and partnerships with events like ComplexCon. This initiative, tied to the promotion of TUMS Chewy Bites with Cooling Sensation, leveraged the popularity of culture and resulted in a 25% increase in units sold per store, peaking at seven units per store per week. Building on themes of indulgence, the 2022 "Love Food Back" campaign repositioned Tums as an enabler of culinary enjoyment rather than a combatant against it, featuring collaborations with trucks to serve heartburn-inducing dishes like deep-fried Tajin pizza bites at festivals. These efforts included on-site sampling and digital promotions to foster brand affinity among consumers prone to post-meal discomfort. Digital advertising has been central to Tums' modern strategy, with heavy integration into content and influencer partnerships. In 2017, Tums debuted the "TUMS QUARTERTIME SHOW," a -timed digital series featuring six stars dressed as giant tacos to humorously highlight during game-day overeating. The brand sponsored season nine of the series "" in 2019, aligning with its spicy food theme to reach millions. Additional collaborations, such as the 2020 promotion involving influencers like actor and YouTuber Sean Evans, encouraged around experiences using ratings. In 2025, Tums partnered with for the "Fantasy Foodball Pool," a digital game allowing users to build lineups of indulgent foods, further blending gaming with prevention messaging. Tums has permeated as a of everyday from overindulgence, frequently appearing in comedic contexts related to eating habits and serving as a staple in American households. As the top-selling brand-name in the nation, outselling competitors like by nearly two to one, it has earned recognition as one of America's most trusted brands for over a century of consistent use. Its cultural footprint includes references in media for humorous depictions of , such as in online discussions and memes tied to feasts or spicy challenges, reinforcing its role in relatable, lighthearted scenarios of digestive mishaps. Amid rising public awareness of (GERD), which affects up to 20% of Americans and is highlighted annually during GERD Awareness Week, Tums positions itself as a fast-acting solution providing relief in seconds through calcium carbonate neutralization while delivering supplemental dietary calcium. This dual benefit—heartburn alleviation and bone health support—has been emphasized in marketing to appeal to health-conscious consumers navigating increased GERD prevalence driven by dietary and lifestyle factors.

Safety and Regulations

Side Effects and Precautions

Tums, containing calcium carbonate as its active ingredient, is generally well-tolerated when used as directed, but users may experience certain side effects related to its antacid action and calcium content. Common side effects include constipation, which arises from the calcium's impact on intestinal motility, and mild gas or belching due to carbon dioxide production during acid neutralization. Stomach upset can also occur if tablets are taken on an empty stomach, though this is typically mild and resolves with continued use or adjustment. Rare but more serious side effects may include allergic reactions, manifesting as rash, itching, hives, or swelling of the face, lips, tongue, or throat, requiring immediate medical attention. Overuse can lead to hypercalcemia, characterized by symptoms such as nausea, vomiting, increased thirst and urination, confusion, weakness, bone pain, and fatigue. Precautions are essential for certain populations to avoid complications. Individuals with , a history of kidney stones, or those on high-calcium diets should consult a healthcare provider before use, as these conditions increase the risk of hypercalcemia or renal impairment. Tums is not recommended for children under 12 years without medical advice, and special caution applies for younger children due to potential dosing inaccuracies and concerns. Pregnant or breastfeeding individuals should consult a healthcare professional before use; if pregnant, do not exceed 6 tablets in 24 hours. Drug interactions are notable; can bind to antibiotics like tetracyclines (e.g., ), reducing their absorption, and may affect heart medications such as by altering its , so a 2-hour separation between doses is advised. Overdose from excessive intake poses risks including severe hypercalcemia and , which involves , renal dysfunction, and the aforementioned symptoms; immediate medical help is necessary, such as contacting poison control.

Recalls and Regulatory History

Tums, containing as its , has been subject to FDA oversight since the passage of the , , and Cosmetic Act in 1938, which required manufacturers to demonstrate the safety of new drugs prior to marketing; as an established antacid formulation available since 1930, it was likely grandfathered under early regulatory frameworks without needing formal premarket approval at the time. By the 1970s, amid the FDA's comprehensive review of over-the-counter (OTC) medications, antacids including were evaluated under the OTC Review program, culminating in the 1974 final monograph that classified as generally recognized as safe and effective (GRASE) for relieving acid , , and upset stomach when used as directed. This monograph established standardized labeling, dosing, and testing requirements, allowing Tums to transition fully to OTC status without individual new drug applications, a shift that aligned with broader regulatory efforts to streamline access to common remedies. Over the years, Tums has faced occasional recalls due to manufacturing issues, primarily handled voluntarily by the manufacturer to ensure consumer safety. In 2021, GlaxoSmithKline Consumer Healthcare ULC (GSK) initiated a voluntary in for two lots of Tums Assorted Berries Extra Strength 750 mg tablets (lot numbers 7B3G for 100-count bottles and an unspecified lot for 3x8-count rolls), prompted by reports of potential metal fragments that could pose a or risk if ingested. The following year, in December 2022, the (DeCA) conducted an internal in the United States for Tums Ultra Antacid Tablets distributed through commissaries, due to the possible presence of foreign such as fragments; concurrently, GSK issued a related in for one lot (019700240 HA7H, expiring August 2027) of Tums Regular Strength tablets affected by similar with and other debris. In October 2023, GSK expanded recall efforts with a Class II voluntary action in the US for certain lots of Tums 1000 mg flavor chewable tablets (including lot 17230388, expiring January 2025), after discovering foreign substances identified as , which could cause adverse health effects if swallowed. Since the 2023 recall, no major incidents involving Tums have been reported through 2025, reflecting sustained quality controls under the current manufacturer, Haleon (which acquired the brand from GSK in 2022). Haleon maintains compliance with Good Manufacturing Practices (GMP) as mandated by the FDA's Current Good Manufacturing Practice regulations for finished pharmaceuticals, including rigorous testing for impurities and contaminants to prevent future quality issues.

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