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Universal Robots

Universal Robots is a Danish manufacturer of collaborative robots (cobots), lightweight and flexible robotic arms designed to work safely alongside human operators without the need for protective barriers, enabling in small to medium-sized enterprises across industries such as , , and . Founded in 2005 in , , by Esben Østergaard, Kasper Støy, and Kristian Kassow—who met as students at the —the company emerged from a vision to democratize robotics by creating affordable, user-friendly systems that could be easily programmed and deployed by non-experts. Universal Robots pioneered the cobot market with its UR series, launching its first commercially viable collaborative robot, the UR5, in 2008, followed by models like the UR10 in 2012, and the e-Series (UR3e, UR5e, UR10e) in 2018, which introduced integrated force-torque sensing for enhanced safety and precision in tasks such as pick-and-place, , and quality inspection. In 2022, the company launched the UR20 model, expanding its payload capabilities. In 2015, the company was acquired by U.S.-based Inc. for $285 million, accelerating its global expansion and integration with advanced technologies, while maintaining its focus on open-platform ecosystems for third-party tools and applications. As of 2025, Universal Robots has sold over 100,000 units worldwide, establishing itself as the market leader in cobots with a mission to enable "automation for anyone, anywhere" through intuitive interfaces and versatile payloads ranging from 3 kg to 35 kg.

Overview

Founding and Headquarters

Universal Robots was founded in 2005 in , , by Esben Østergaard, Kasper Støy, and Kristian Kassow, three robotics researchers who had met while studying at the . Drawing on their backgrounds in , the founders established the company to address limitations in traditional industrial , focusing on the creation of lightweight, user-friendly collaborative robots (cobots) designed for safe human-robot interaction without protective barriers. This initial vision aimed to democratize by making advanced robotic technology accessible to small and medium-sized enterprises, enabling easier integration into diverse manufacturing environments. The company's early operations were supported by the founders' expertise and initial seed from regional investors, despite challenges in securing broader external , allowing them to prototype and refine their concepts in Odense's emerging ecosystem. This early approach, rooted in university-derived innovations, laid the groundwork for Universal Robots' pioneering role in collaborative before broader funding rounds in subsequent years. Universal Robots maintains its in , , at Energivej 51, where the facility serves as a central hub for (R&D) as well as . In 2024, the company, alongside sister firm Mobile Industrial Robots, opened a expansive 215,000-square-foot state-of-the-art in the same location, consolidating advanced R&D labs, production capabilities, and collaborative spaces to drive and scale production globally. This site underscores Odense's position as a key cluster, supporting Universal Robots' ongoing commitment to technological advancement.

Mission and Core Values

Universal Robots' core mission is "Automation for anyone, anywhere," which underscores the company's commitment to developing collaborative robots (cobots) that are intuitive, safe, and adaptable, enabling small businesses and non-technical users to implement without extensive expertise or . This principle drives the design of cobots that prioritize ease-of-use through user-friendly programming interfaces and flexible deployment options, allowing to permeate diverse industries and geographies beyond traditional large-scale . The company's key values revolve around in collaborative , ensuring in -robot interactions without the need for protective cages, in processes, and fostering an open for seamless third-party integrations. is pursued by continuously redefining automation possibilities, as seen in the evolution of capabilities to handle varied tasks collaboratively. is embedded in designs compliant with standards like ISO 10218-1, enabling direct in shared workspaces. efforts integrate environmental responsibility across operations, aiming to minimize impact through efficient materials and reduced emissions, while the UR+ supports with certified third-party tools and software. This mission evolved from the academic inspirations of founders Esben Østergaard, Kasper Støy, and Kristian Kassow, who envisioned robots as accessible everyday tools to alleviate monotonous human labor, a vision realized through Universal Robots' establishment in 2005 and subsequent global expansion. To support this accessibility, the company demonstrates a strong commitment to education via UR Academy, offering free e-learning modules, certified in-person and virtual training courses worldwide, and completion certificates to empower users at all skill levels.

History

Inception and Early Years (2005-2014)

Universal Robots was founded in 2005 in , , by Esben Østergaard, Kasper Støy, and Kristian Kassow, who had collaborated during their academic research at the on lightweight, flexible robot arms designed for direct human interaction. The initial team was small, consisting primarily of the three founders and a handful of early hires focused on prototyping and to realize their vision of accessible automation for small and medium-sized enterprises. Development emphasized force-torque sensing technology to enable safe, collaborative operation without traditional safety barriers, addressing a gap in industrial robotics where systems were typically isolated from workers. The company's first product, the UR5—a six-axis arm with a 5 kg and integrated force-sensing capabilities—was launched in 2008, marking the debut of commercially viable collaborative robots, or cobots. This innovation allowed the UR5 to detect and limit contact forces, facilitating shared workspaces and reducing the need for costly safety enclosures, which was revolutionary at a time when industrial robots were largely confined to caged environments. However, the early years were marked by significant challenges, including limited market awareness of cobots as a category, stringent funding constraints that nearly led to bankruptcy, and the need to demonstrate safety without established standards like the later ISO/TS 15066. In 2008, critical support from national and regional innovation funds, including the Danish State , provided the necessary capital to stabilize operations and complete the UR5's . The first UR5 cobot was installed in December 2008 at Linatex, a Danish manufacturer of plastic and rubber components, where it automated machine tending tasks and demonstrated reliable human-robot collaboration. Subsequent installations followed in Denmark and across Europe from 2009 to 2012, with early adopters in industries such as electronics assembly and light manufacturing using the cobots for tasks like pick-and-place operations and quality inspection to address labor shortages and improve precision. By 2012, Universal Robots expanded into the U.S. market, appointing distributors and showcasing the technology at trade shows, where the lightweight, user-friendly arms gained traction despite initial skepticism about their safety and novelty. This period saw steady growth, with unit sales increasing annually at around 75% from a low base, culminating in approximately 4,000 cobots sold by the end of 2014, primarily to electronics and assembly sectors seeking flexible automation solutions.

Acquisition by Teradyne and Expansion (2015-2020)

In June 2015, Inc., a leading supplier of automated test equipment, acquired Universal Robots for $285 million net of cash acquired, plus a potential $65 million based on performance milestones. The deal, announced in May and closed later that month, integrated Universal Robots into 's newly formed business unit, positioning the Danish pioneer alongside 's existing automation technologies. This ownership shift marked a strategic pivot for Universal Robots, transitioning from independent operations to a resource-backed entity within a larger corporation focused on industrial automation growth. The acquisition immediately unlocked Teradyne's extensive engineering and financial resources, enabling accelerated in collaborative . Universal Robots' revenue surged 91% in 2015 to approximately $64 million, building on pre-acquisition momentum, while the company's global sales network expanded through Teradyne's established channels, reaching distributors in over 50 countries by mid-2016. This integration facilitated a 62% year-over-year growth from 2015 to 2016, as Universal Robots leveraged Teradyne's North American infrastructure to penetrate key markets like the U.S. and . Key expansions during this period included the 2018 launch of the e-Series collaborative robots, which introduced built-in force/torque sensing for precise applications, 17 configurable safety settings, and improved user interfaces via the PolyScope X software platform. By September 2018, Universal Robots had surpassed 25,000 installations worldwide, a milestone celebrated with a limited-edition gold-plated unit awarded to select customers, underscoring the technology's rapid adoption in manufacturing sectors such as and automotive assembly. Concurrently, the company established its North American headquarters in the area, near Teradyne's facilities in , to streamline operations and support U.S.-based R&D and sales teams. Despite these advances, the post-acquisition years presented challenges, including cultural integration between Universal Robots' entrepreneurial Danish roots and Teradyne's structured corporate environment, which required adjustments in decision-making and innovation processes. As the emerged in early 2020, Universal Robots faced disruptions, including component shortages and delays, prompting adaptations like diversified sourcing and enhanced remote support for installations to maintain delivery continuity. These hurdles tested operational resilience but reinforced the company's focus on scalable, flexible solutions amid global uncertainties.

Recent Developments (2021-2025)

Following the challenges of the , Universal Robots experienced a robust recovery, marked by significant growth in installations and technological advancements. The company reached a major in February 2025, surpassing 100,000 collaborative robots installed worldwide. This expansion was supported by a strategic focus on AI-enhanced cobots, integrated through the PolyScope X platform, which enables developers to build AI-powered applications using tools like the UR in partnership with . In May 2025, Universal Robots launched the UR15, its fastest to date, featuring a 15 kg (extendable to 17.5 kg for certain orientations), 1300 mm reach, and a maximum speed of 5 m/s, enabling up to 30% faster cycle times for applications like pick-and-place and palletizing. Later that month, Universal Robots underwent a key transition when Jean-Pierre Hathout was appointed president, succeeding Kim Povlsen, who moved to new opportunities within the organization. Hathout, previously president of Mobile Industrial Robots (), brought extensive experience in to drive further innovation and market growth. This change aligned with broader Robotics Group restructuring, enhancing operational synergies across the portfolio. The year 2025 featured pivotal events underscoring Universal Robots' maturity and expansion. In October 2025, the company celebrated its 20th anniversary with global events in and regional offices, commemorating the founding of collaborative and highlighting the from the first UR5 model to a comprehensive platform. The anniversary spotlighted the UR+ , which by mid-2024 had grown to include over 500 certified products from partner companies, fostering plug-and-play solutions for diverse applications. Earlier in 2025, at FABTECH in , Universal Robots unveiled the UR8 Long model, designed for extended-reach tasks such as advanced in fabricated metals and automotive sectors, offering improved precision and cycle times. Sustainability remained a core focus, with Universal Robots advancing initiatives to reduce and energy consumption in processes. The company's 2023 Corporate Social Responsibility report outlined commitments to minimize environmental impact, including partnerships for climate-neutral goals in by 2030 and increased recycling in production. Concurrently, expansion into emerging markets accelerated, particularly in the region; in late 2024, Universal Robots established its first overseas production facility in to meet rising demand, while hosting major events like Collaborate Thailand 2025 to strengthen regional partnerships and adoption.

Products and Technology

Collaborative Robot Models

Universal Robots offers a range of () models designed for safe human-robot interaction in industrial settings, with and reaches tailored to various needs as of 2025. The current lineup includes the UR3e, UR5e, UR10e, UR16e, UR20, UR15, and UR30, each providing 6 for flexible manipulation tasks. The UR3e is the smallest model, featuring a 3 kg and 500 mm reach, making it ideal for compact installations in tight spaces such as lines or environments. The UR5e supports a 5 kg with an 850 mm reach, suitable for medium-precision operations like pick-and-place or screwdriving. The UR10e offers a 10 kg and 1300 mm reach, balancing versatility for tasks requiring greater extension, such as machine tending. The UR16e provides a higher 16 kg within a 900 mm reach, emphasizing robustness for heavier loads in constrained areas, while the UR20 delivers a 20 kg and 1750 mm reach for heavy-duty applications like palletizing or over longer distances. The UR15, introduced in 2025, features a 15 kg and 1300 mm reach, delivering high-speed performance (up to 5 m/s) ideal for space-constrained environments and rapid cycle times in pick-and-place tasks. The UR30, introduced in 2023, offers a 30 kg and 1300 mm reach in a compact form, suited for demanding heavy-lift operations such as palletizing and high-torque screwdriving.
ModelPayload (kg)Reach (mm)Weight (kg)Repeatability (mm)
UR3e311.2±0.03
UR5e518.3±0.03
UR10e1028.9±0.05
UR151540.7±0.05
UR16e1633.3±0.05
UR202064±0.05
UR303063.5±0.05
These specifications enable deployment across diverse industries without extensive reconfiguration. Pricing for the models typically ranges from $23,000 for entry-level units like the UR3e to $85,000 for advanced configurations of larger models like the UR20, though exact costs vary by region, options, and distributors. The evolution of Universal Robots' cobot models began with the original UR5 (2008) and UR10 (2012), followed by the UR3 in 2015, which established the company's focus on lightweight, user-friendly arms for collaborative use. In 2018, the e-Series (UR3e, UR5e, UR10e, and later UR16e) launched with enhancements like integrated /torque sensing and optional systems for improved adaptability and . The UR20, introduced in 2022, marked a significant advancement by expanding and reach capabilities to address demands for heavier industrial tasks while maintaining cobot principles. Subsequent models include the UR30 (2023) for increased heavy-lift capacity and the UR15 (2025) for enhanced speed in compact setups. All models incorporate advanced and sensing at each to detect and limit contact forces, ensuring safe operation alongside humans without protective barriers. This 6-axis design provides full maneuverability akin to human arms, with IP54 ratings on most models for dust and splash resistance, and IP67 on the UR16e for harsher environments like . Universal Robots' cobots comply with ISO 10218-1:2011 standards for industrial robots, particularly through power and limiting (PFL) functions that cap maximum forces and speeds to prevent injury during collaborative scenarios. These force-limiting designs, combined with emergency stop capabilities and soft limits, enable cage-free deployment, as validated by third-party certifications like . The updated ISO 10218-1:2025 further refines these requirements, which UR models meet via risk assessments and protective measures.

Software and Ecosystem

Universal Robots' software ecosystem centers on the PolyScope X platform, introduced in June 2023 as an AI-ready operating system designed to simplify programming and enhance productivity for collaborative robots. This platform features an intuitive, customizable that supports drag-and-drop programming, enabling users to create sequences rapidly without deep coding expertise, while incorporating for performance monitoring and reduction. PolyScope X builds on previous versions by centralizing key tools in a streamlined , making it particularly suited for high-mix, low-volume production environments. Complementing PolyScope X, UR Studio was launched in June 2025 as an online simulation tool that allows users to model robot cells virtually, testing reach, collision avoidance, cycle times, and integration before physical deployment. This browser-based simulator optimizes setups by evaluating constraints like floor space and equipment placement, thereby accelerating the design-to-deployment process. The , initiated in 2016, operates as an encouraging third-party innovation with certified components and applications tailored for UR robots. By 2024, it encompassed over 500 verified products, including , systems, and software extensions, all plug-and-play compatible to extend robot functionality without custom . This model promotes by providing developers with and certification guidelines, fostering a collaborative network that enhances user enablement across industries. Core programming capabilities include the teach pendant interface, which delivers graphical, touch-based control through PolyScope X for straightforward task setup. Advanced users can employ URScript, a proprietary that translates high-level commands into precise robot motions and interactions. For sophisticated deployments, UR robots integrate natively with the (ROS) via official open-source drivers, supporting ROS 2 for features like real-time control and multi-robot coordination. In 2025, PolyScope X received significant updates via the , a toolkit leveraging libraries for on-device edge AI processing, which minimizes in dynamic applications such as adaptive and . This enhancement enables faster inference on unstructured tasks, allowing cobots to handle and real-time decision-making directly at without dependency.

Business Operations

Global Presence and Market Position

Universal Robots maintains its headquarters in Odense, , where it operates state-of-the-art facilities focused on , , and . The company has established key regional offices, including in the United States (with North American headquarters in , and R&D ties to in the area), , , and , supporting operations across . In December 2024, Universal Robots opened its first overseas facility in , , to meet growing demand in the region. Complementing these direct sites, Universal Robots relies on a global network of over 800 distributors and certified system integrators in more than 60 countries to facilitate sales, implementation, and support. As a subsidiary of , Inc., Universal Robots holds a leading position in the collaborative robot () market amid robust sector expansion. The cobot industry has seen strong growth, with a projected CAGR of 18.9% from 2025 to 2030, driven by demand for flexible automation solutions. By 2025, Universal Robots has surpassed a milestone of 100,000 installed worldwide, reflecting its scale and adoption across , , and other sectors. The company's operations contribute significantly to Teradyne's robotics segment, which generated over $365 million in revenue in 2024 and continued upward momentum into 2025 with quarterly figures exceeding $75 million. Universal Robots employs approximately 1,000 people globally, enabling it to sustain innovation and across its international footprint. Its lies in user-friendly programming and deployment, allowing non-experts to integrate cobots rapidly—unlike the more specialized, fenced-off systems from traditional makers such as ABB and . This ease-of-use has solidified Universal Robots' dominance in collaborative applications, emphasizing safety and adaptability without extensive engineering overhead.

Partnerships and Acquisitions

Universal Robots has cultivated a robust through its UR+ platform, launched in 2016, which certifies developers and components for seamless integration with its collaborative robots. By July 2024, the UR+ had expanded to include over 500 certified products from more than 300 partners, enabling plug-and-play solutions for applications such as , picking, and . Key partnerships within UR+ feature developers like OnRobot, whose grippers such as the RG2, RG6, and have received certification for effortless operation with UR cobots, enhancing gripping capabilities in diverse tasks. In 2024, Universal Robots deepened its technological alliances, notably collaborating with to integrate acceleration into its PolyScope X software platform via the toolkit, powered by Isaac libraries and models. This partnership facilitates advanced -driven applications, such as improved perception and decision-making for cobots. Additionally, integrations with vision specialists like Apera have been incorporated into the UR+ ecosystem, providing -powered robotic vision software for complex picking and bin-picking scenarios. Under the Teradyne umbrella since 2015, Universal Robots has pursued synergies with sister company Mobile Industrial Robots (MiR), focusing on combined solutions for autonomous mobile robots (AMRs) and cobots to streamline workflows in areas like material handling and machine tending, without direct acquisitions by UR itself. Strategic collaborations, such as the 2024 integration with Siemens PLCs via the SRCI protocol and joint efforts with Siemens and Zivid for logistics automation kits, have further expanded factory automation capabilities, offering scalable, industry-specific solutions.

Recognition and Impact

Awards and Honors

Universal Robots and its key personnel have received several prestigious awards recognizing their contributions to collaborative robotics. In 2018, co-founder and Chief Technology Officer Esben Østergaard was awarded the for Technology by the Association for Advancing Automation (A3), honoring his pioneering work in developing collaborative robots, or , that enable safe human-robot interaction. In 2023, Universal Robots' Technical Compliance Officer Roberta Nelson Shea received the Joseph F. Engelberger Award for Application from , acknowledging her decades-long efforts in advancing safety standards and risk assessments for collaborative systems. The company was named Manufacturer of the Year in the small/medium enterprise category at the 2018 Manufacturing Leadership Awards, organized by the Manufacturing Leadership Council in partnership with , for its innovative approaches to operational excellence and automation adoption. Additionally, recognized Universal Robots as the 2019 Company of the Year in the collaborative robots market for its market leadership and technological advancements. Universal Robots earned a spot in the 2025 RBR50 Robotics Innovation Awards from The Robot Report for the MC600 mobile manipulator, a collaborative system integrating UR's UR30 with ' platform, highlighting growth in its ecosystem of integrated solutions. In February 2025, Universal Robots reached a major sales milestone by delivering its 100,000th collaborative robot, marking 20 years of leadership in the industry. At the 2018 International Manufacturing Technology Show (IMTS), Universal Robots celebrated a major milestone by awarding its 25,000th —a gold-finished edition—to customer Kay Manufacturing Company, symbolizing the widespread adoption of its technology. In 2025, former Universal Robots Regional Sales Director for the Americas Stuart "Stu" C. Shepherd received the Joseph F. Engelberger Robotics Award for Leadership from , recognizing his career-long efforts in promoting robotics adoption, including his strategic contributions to UR's market expansion during his tenure from 2018 to 2022.

Industry Influence and Innovations

Universal Robots has significantly influenced the robotics industry by pioneering collaborative robot (cobot) safety paradigms, particularly through the development of power and force limiting technology that enables safe human-robot interaction without physical barriers. This innovation, first introduced in their early models, complies with ISO/TS 15066 standards, which establish biomechanical thresholds to limit contact forces and speeds, thereby minimizing injury risks in shared workspaces. For instance, implementations of UR cobots have been associated with zero accidents in high-volume production environments, such as at Carlsberg, demonstrating the technology's effectiveness in reducing common manufacturing hazards by up to 72%. The company's contributions have driven a shift toward flexible , particularly for small and medium-sized enterprises (SMEs), by lowering deployment barriers and enabling rapid reconfiguration for diverse tasks. Unlike traditional industrial robots, which often require extensive safety fencing and long setup times, UR cobots facilitate Industry 4.0 transitions through plug-and-play integration, achieving (ROI) in as little as 195 days—substantially faster than the years-long payback periods common with conventional systems. This accessibility has empowered SMEs to adopt for tasks like and palletizing, fostering scalable production without massive capital outlays. On a societal level, UR's cobots promote job augmentation rather than displacement, allowing workers to focus on higher-value activities while handling repetitive or strenuous tasks. Research indicates that such integrations yield productivity gains of 20-40% in assembly lines, as seen in cases like Nippon Zettoc's 30% increase in packaging output and Alpha Corporation's 20% overall boost, without reducing employment. Additionally, by optimizing material use and reducing energy consumption in manufacturing processes, UR technologies contribute to sustainability goals, helping companies minimize waste and support efficient, eco-friendly operations. Looking ahead, Universal Robots is at the forefront of fusing with cobots, leveraging partnerships like to enable vision and for more autonomous operations. As the collaborative robot market is projected to reach USD 3.38 billion by 2030, growing at a CAGR of 18.9%, UR's leadership positions it to capture a significant share through AI-enhanced flexibility. Furthermore, through initiatives like the Universal Robots Academy and education kits, the company influences training, providing hands-on resources to build workforce skills in and programming.

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