Unk
Unk (November 28, 1981 – January 24, 2025) was an American rapper, DJ, and hype man from Atlanta, Georgia, best known for his 2006 snap music hit single "Walk It Out," which peaked at number 10 on the Billboard Hot 100 chart and earned platinum certification from the RIAA.[1][2] Born Anthony Leonard Platt in Atlanta, Unk began his music career as a DJ in 1998 at age 17, partnering with DJ Jelly and DJ Montay to form the Southern Style DJs collective.[3] He gained local prominence in Atlanta's hip-hop scene through mixtapes and club performances before signing with Big Oomp Records around 2000.[4] Unk's debut studio album, Beat'n Down Yo Block!, released in October 2006 via Big Oomp and Koch Records, featured the singles "2 Step"—which peaked at number 24 on the Billboard Hot 100 and was certified gold by the RIAA—and "Walk It Out," the latter becoming a defining track of mid-2000s Southern hip-hop with its infectious dance rhythm and association with snap music, a high-energy subgenre blending crunk and electronic elements.[5][2] Following his breakthrough, Unk released his second album, 2econd Season, in 2008, which included collaborations but did not replicate the commercial success of his debut.[5] He continued contributing to Atlanta's rap landscape through mixtapes, production work, and DJ residencies, maintaining a presence in clubs and events as a hype man and performer.[6] Unk's influence extended to popularizing dance-oriented tracks that captured the exuberant spirit of early 2000s Southern party rap, with "Walk It Out" remixed by artists including André 3000 and Jim Jones.[7] Unk died of a heart attack on January 24, 2025, in College Park, Georgia, at the age of 43, as confirmed by his wife Sherkita Long-Platt.[8] His passing prompted tributes from the hip-hop community, highlighting his role as an enduring figure in Atlanta's music history despite a career that shifted toward underground and regional impact after his initial hits.[9]Early life
Background and upbringing
Anthony Leonard Platt, professionally known as Unk or DJ Unk, was born on November 28, 1981, in Atlanta, Georgia.[10] Raised in the city's dynamic urban environment, he grew up amid Atlanta's burgeoning hip-hop culture, where the sounds of crunk and other Southern hip-hop styles filled local neighborhoods during the 1990s.[11] This vibrant scene provided early immersion in the rhythmic beats and party anthems that would later define Southern rap. Details on Unk's family background remain limited in public records, with no widely documented information about his parents or siblings influencing his musical exposure.[12] However, growing up in a close-knit Atlanta household, he was surrounded by the community's passion for music, including local events and block parties that showcased DJs and emerging artists. His early hobbies included attending these neighborhood gatherings, where the energy of live performances sparked his initial fascination with hip-hop and DJing culture. In his late teens, this exposure transitioned into more hands-on involvement with music.Entry into music industry
Unk, born Anthony Leonard Platt in 1981, began his professional involvement in music as a DJ in 1998 at the age of 17, spinning records at local events across Georgia.[13] These early performances helped him gain experience in the vibrant Atlanta crunk scene, where high-energy party music was emerging as a defining sound.[14] In 1998, after beginning his DJ career, Platt met DJ Montay and DJ Jelly, leading to his integration into their DJ collective known as the Southern Style DJs.[15] The group focused on hype man roles, energizing crowds at high school parties, proms, pep rallies, and other local gatherings in Atlanta with their dynamic, bass-heavy sets.[16] This collaboration marked Unk's initial foray into structured group performances, blending DJing with vocal hype to build a regional following. Around 2000, Unk signed with Big Oomp Records, his first major label affiliation, which provided a platform for developing his sound amid Atlanta's growing hip-hop landscape.[17] Prior to his mainstream breakthrough, he contributed to several unreleased tracks and local projects under the label, including early mixtape appearances and event recordings that honed his crunk-influenced style.[15]Career
Rise to prominence
Unk's breakthrough came in 2006 with the release of his debut single "Walk It Out," which originated as a local club track in Atlanta and quickly gained traction through radio play starting in March of that year. Produced by DJ Montay of Top Quality Productions, the song featured a minimalist, finger-snapping beat emblematic of the emerging snap music genre, encouraging listeners to perform a simple walking dance move that swept through Atlanta's nightlife scene.[18][19][7] The track's infectious energy and associated dance craze, often performed in groups at parties and clubs, helped propel it from regional mixtapes to broader airwaves, marking Unk's transition from local DJing to national attention.[20][21] Building on this momentum, Unk signed a distribution deal with Koch Records through his independent label Big Oomp Records earlier in 2006, allowing for wider commercial release.[22] The single's national rollout amplified its success, peaking at number 10 on the Billboard Hot 100 in early 2007 and introducing snap music—a bouncy, dance-oriented subgenre rooted in Atlanta's crunk scene—to mainstream audiences across the United States.[23] This achievement highlighted the genre's potential for viral, participatory hits, with "Walk It Out" becoming a staple in clubs and on radio, influencing subsequent snap artists.[7] The song's success paved the way for Unk's debut album, Beat'n Down Yo Block!, released on October 3, 2006, via Koch Records.[24] Led by "Walk It Out," the album debuted and peaked at number 109 on the Billboard 200, selling modestly but capitalizing on the single's buzz to establish Unk as a key figure in Atlanta's snap movement.[25] The project's emphasis on high-energy, danceable tracks solidified his role in popularizing snap music beyond the South, blending street narratives with accessible rhythms that resonated in urban and pop contexts.[26]Peak success and major releases
Unk's peak commercial success occurred between 2006 and 2008, propelled by the massive popularity of his debut album Beat'n Down Yo Block!, released on October 3, 2006, through Koch Records, which peaked at number 109 on the Billboard 200 chart. The album's lead single, "Walk It Out," released in August 2006, became a breakout hit, reaching number 10 on the Billboard Hot 100 and earning platinum certification from the RIAA for over one million units sold, establishing Unk as a key figure in Atlanta's snap music scene with its infectious, dance-oriented energy. Following this momentum, the second single "2 Step," released in early 2007 from the same album, further solidified Unk's chart dominance, debuting at number 94 on the Billboard Hot 100 and peaking at number 24 while spending 21 weeks on the chart; it also reached number 9 on the Hot R&B/Hip-Hop Songs chart and was certified gold by the RIAA. The track's accompanying "2 Step" dance—a simple, rhythmic two-step movement popularized in Atlanta clubs—sparked widespread participation and viral challenges, enhancing its cultural reach, while the music video, directed by Chris Robinson, featured vibrant club scenes and dancers performing the move, contributing to its rotation on BET and MTV.[27] In 2008, Unk released his sophomore album 2econd Season on September 30 through Koch Records, which peaked at number 104 on the Billboard 200 and number 15 on the Top R&B/Hip-Hop Albums chart, though it achieved more moderate sales compared to his debut. The lead single, "Show Out," produced by DJ Montay, peaked at number 30 on the Hot R&B/Hip-Hop Songs chart, maintaining Unk's signature upbeat, party-ready style with its call-and-response hooks. During this period, Unk also made notable featured appearances, including on Kafani's "Fast (Like a NASCAR)" remix in 2007, which charted regionally and underscored his influence in Southern hip-hop collaborations.Later career developments
In August 2009, at age 27, Unk suffered a heart attack during a period of intense touring and demanding lifestyle habits, including poor nutrition, heavy smoking, and alcohol consumption.[28][29] The incident, which occurred while he was hospitalized in Atlanta, prompted immediate lifestyle reforms; Unk quit smoking, improved his diet, and reduced drinking to prioritize his health and longevity in the industry.[30][29] This health challenge marked a shift from major-label pursuits to independent mixtape production, starting with Itsago The Mixtape Vol.1 later that year.[31] Unk followed with additional 2009 releases like Smoke On and ATL Off Da Chain, emphasizing self-distribution to regain creative control and connect directly with fans amid a post-peak career phase.[31] Through the 2010s, Unk sustained activity via further mixtapes and targeted college circuit tours, performing at campuses to energize younger audiences with his snap-influenced sound.[1][32] He released singles such as "Have A Toast" featuring Louis Rocc in 2013 and "Wait" in 2014, which highlighted his resilience in independent hip-hop circles without recapturing mainstream chart success.[33][34] Entering the 2020s, Unk benefited from viral resurgences of "Walk It Out" on platforms like TikTok, sparking renewed interest among new generations.[35] His final contributions included a guest appearance on the track "Walk It Out" featuring Macei K from Rasheda De'Loach's 2024 album Dis Ain't Even Da Album, alongside live performances at events such as the Coulda Fest in Atlanta that September.Musical style and contributions
Genre and production style
Unk's music is emblematic of snap, a subgenre of hip-hop that emerged in mid-2000s Atlanta as a derivative of crunk, characterized by minimalist beats emphasizing finger snaps for rhythm, sparse drum patterns with fast hi-hats, and deep, bouncy 808 basslines designed to drive high-energy dances in club environments.[36][37] Snap prioritizes accessibility and repetition over complex lyricism, often featuring simple, chant-like hooks that encourage group participation and movement, such as synchronized snapping and rolling motions.[38] Unk played a pivotal role in propelling snap into the mainstream through tracks with infectious, repetitive refrains that captured the genre's playful essence, helping to shift Southern hip-hop toward lighter, dance-focused sounds.[17] In production, Unk frequently collaborated with DJ Montay, a fellow Atlanta DJ and producer from the Southern Style DJs collective, whose work together amplified snap's party-ready aesthetic with layered hype man ad-libs—energetic vocal interjections that build crowd excitement—and rhythms tailored for high-volume playback in clubs and events.[39] Their style leaned on hypnotic synth lines over the foundational 808 pulses and rapid hi-hat rolls, creating bouncy, trance-inducing grooves that prioritized physical response over narrative depth.[7] These elements made Unk's output ideal for social settings, where the beats' simplicity allowed for easy imitation and communal dancing. Unk's approach evolved from the aggressive, chant-heavy crunk influences of his early career as a hype man in Atlanta's party circuit, where high-energy calls and bass-driven aggression dominated, to a lighter snap variant in standout tracks like "Walk It Out."[40] This shift softened crunk's intensity into more melodic, instruction-based party anthems, while retaining street life undertones through references to hustling, indulgence, and urban bravado in verses about smoking, cash pursuits, and nightlife escapades.[19] The transition highlighted snap's emphasis on fun and accessibility, distinguishing Unk's later work as a bridge between crunk's raw edge and snap's streamlined dance appeal.[41]Influences and cultural impact
Unk's musical style was profoundly shaped by Atlanta's vibrant crunk scene in the early 2000s, drawing direct inspiration from pioneers like Lil Jon and the Ying Yang Twins, whose high-energy party anthems emphasized crowd participation and regional pride.[7] This influence is evident in Unk's adoption of crunk's rhythmic intensity, adapted into the lighter, more dance-oriented snap subgenre, while broader Southern hip-hop elements, such as OutKast's playful party vibes in tracks like "Hey Ya!," informed his focus on fun, accessible hooks that celebrated Atlanta's cultural energy.[7] OutKast's involvement in the 2007 remix of "Walk It Out" further highlighted this lineage, bridging crunk's aggression with snap's fluidity.[7] Unk played a pivotal role in popularizing snap music on a national scale through hits like "Walk It Out" (2006), which peaked at No. 10 on the Billboard Hot 100 and earned platinum certification, transforming the subgenre from a local Atlanta phenomenon into a mainstream hip-hop staple.[7] The song's signature dance, involving synchronized leg movements and finger snaps, inspired widespread adoption in media, including performances at the 2006 BET Hip Hop Awards and early viral YouTube videos that captured club crowds mimicking the routine, thereby embedding snap's choreography into popular culture.[7] This dance craze extended to TV shows and social gatherings, fostering a hyperlocal yet infectious Atlanta identity that contrasted with crunk's intensity.[42] His work contributed to the evolution of trap and party rap in the South by emphasizing authentic, grassroots production and danceable beats that sustained hip-hop's focus on communal celebration over lyrical complexity.[7] Unk's tracks, such as "2 Step," became fixtures in college parties and club scenes across the U.S., sustaining snap's legacy as a blueprint for high-energy, accessible rap that prioritized vibe over aggression.[42] Following his death in January 2025, "Walk It Out" experienced a posthumous revival on social media platforms like TikTok and Instagram, where users recreated the dance in tribute videos, reigniting interest among younger audiences and underscoring his enduring impact on digital dance culture.[7]Personal life
Family and relationships
Unk was married to Sherkita Long-Platt.[43] The couple shared five children, maintaining a family life centered in Atlanta.[44]Health challenges
In August 2009, at the age of 27, Unk—born Anthony Leonard Platt—suffered a mild heart attack, presenting with severe chest pains and partial paralysis in his left arm, which prompted his immediate hospitalization.[29] Medical staff indicated that delaying treatment could have been fatal, as the episode stemmed from a buildup of stress and unhealthy habits accumulated during his intense touring schedule since 2006.[29] The rapper attributed the incident primarily to smoking marijuana, excessive drinking, poor dietary choices including fried foods, and lack of exercise, though he emphasized it was not linked to harder drugs.[45][29] Following his release from the hospital after brief treatment, Unk implemented immediate lifestyle reforms to mitigate further risks, quitting marijuana—specifically strains like Kush and Sour Diesel—along with liquor and tobacco, while eliminating fried foods from his diet.[45] He shifted toward nutrient-dense meals featuring fruits, salmon, and other "base foods," and committed to incorporating regular exercise and moderation in daily activities.[29] These changes were motivated by a desire to protect his health for himself, his wife, and their children, alongside a renewed emphasis on prayer and faith.[29] Unk publicly addressed his recovery in a March 2010 interview with XXL Magazine, describing the event as a wake-up call: "I had some medical issues going on from not eating the right food and that type of stuff. I feel blessed that I’m here today. I’m able to continue my life and do what I love to do."[29] He highlighted the role of stress from his career in exacerbating the condition, noting, "It comes from not exercising, from not eating right… it was stress."[29] This discussion underscored his ongoing commitment to heart health management through sustained dietary improvements and reduced substance use.[46] The health scare briefly interrupted his momentum but did not halt his output, as Unk soon announced plans for multiple mixtapes upon recovery, signaling a pivot toward more sustainable professional practices.[29] Following the incident, Unk committed to a healthier lifestyle.[46]Death and legacy
Circumstances of death
DJ Unk, born Anthony Leonard Platt, died on January 24, 2025, at the age of 43, after suffering a cardiac arrest while sleeping at his home in College Park, Georgia.[47][17] His wife, Sherkita Long-Platt, confirmed the cause of death as a heart attack to TMZ, noting that he showed no preceding symptoms that night.[47] This event echoed Unk's previous health scare in 2009, when he experienced a mild heart attack attributed to poor diet, which had prompted lifestyle changes at the time.[45] The news broke publicly on January 24, 2025, through social media posts from family and close associates, followed by widespread coverage in major outlets like TMZ, Variety, and NPR the next day.[17][48]Posthumous recognition
Following Unk's death on January 24, 2025, tributes poured in from fellow hip-hop artists and commentators, highlighting his enduring influence on Atlanta's music scene. Boosie Badazz, a prominent Southern rapper, shared an emotional reaction on social media, recalling a recent encounter with Unk at a gas station and expressing shock at the sudden loss, emphasizing Unk's role as an Atlanta staple.[49] DJ Akademiks, a well-known hip-hop media personality, posted about the news on his platforms, confirming details from Unk's wife and underscoring the impact of his passing on the community.[50] Major outlets provided in-depth coverage, with NPR remembering Unk as a key producer who helped propel snap music into the mainstream through his energetic tracks.[48] Variety similarly profiled his career, noting his breakthroughs with "Walk It Out" and "2 Step" as defining moments in mid-2000s hip-hop.[17] A candlelight vigil was held on January 26, 2025, at Central Park in Atlanta, organized by his wife Sherkita Long-Platt, featuring blue-and-white balloons in his honor.[30] In the months after his death, Unk's music experienced a notable resurgence in popularity, particularly on streaming platforms and social media. Tracks like "Walk It Out" and "2 Step" saw increased plays as fans revisited his catalog, driven by nostalgic tributes and viral content.[27] On TikTok, these songs fueled dance challenges and trends among younger audiences, with users recreating the signature "Walk It Out" moves in videos that amassed millions of views by mid-2025.[51] No major re-releases or official documentaries were announced in the immediate aftermath, though fan-led content and informal retrospectives, such as YouTube tributes exploring his life, contributed to keeping his work in the spotlight.[52] In August 2025, a customized headstone was unveiled in his honor.[53] By November 2025, assessments of Unk's legacy emphasized his foundational role in snap music's longevity, a subgenre he helped popularize with its finger-snapping rhythms and danceable hooks that captured Atlanta's party culture.[54] Sources credited him as a pioneer whose simple, infectious style influenced subsequent Southern hip-hop waves, ensuring snap's endurance beyond the 2000s.[55] His impact extended to Gen Z through TikTok, where "Walk It Out" inspired contemporary dance trends blending millennial nostalgia with modern viral formats, introducing his sound to a new generation of creators.[35] This posthumous revival solidified Unk's place as a cultural touchstone in hip-hop's evolution.[54]Discography
Studio albums
Unk released his debut studio album, Beat'n Down Yo Block!, on October 3, 2006, through Big Oomp Records in association with Koch Records. The album comprises 14 tracks, showcasing Unk's signature snap style with upbeat, dance-oriented beats. Key tracks include the lead single "Walk It Out," which became a regional and national hit, and "2 Step," both produced primarily by DJ Montay alongside contributions from MC Assault, Freddie B, and Big Korey. The project peaked at number 109 on the Billboard 200 and number 21 on the Top R&B/Hip-Hop Albums chart.[15][56][57] Unk's second studio album, 2econd Season, followed on September 30, 2008, also via Koch Records. Featuring 15 tracks, the release continued to emphasize snap music's energetic, finger-snapping rhythms while incorporating crunk and trap elements for a more evolved sound. Standout songs include the single "Show Out," produced by DJ Montay, with the entire album credited to Montay's production. It debuted and peaked at number 104 on the Billboard 200 and number 15 on the Top R&B/Hip-Hop Albums chart, receiving mixed reviews that praised its lighthearted vibe but noted a lack of depth compared to the debut. Critics highlighted its role in advancing snap's party-centric evolution, though commercial success was more moderate. No reissues or bonus tracks were added post-release.[15][58][59][60] Unk's third studio album, Fresh off Dem Papers, was released on October 6, 2017, via X-Ray Records. The 13-track project featured a return to his snap and party rap roots with collaborations, but did not achieve major chart success.[61]Mixtapes
Following the release of his second studio album 2econd Season in 2008, Unk transitioned to independent releases, focusing on mixtapes that maintained his signature snap energy and Atlanta club sound while reaching fans through digital platforms. These projects emphasized high-energy tracks, remixes, and collaborations, distributed primarily as free downloads on sites like DaMixHub and LiveMixtapes to sustain his grassroots following in the post-label era.[31] Unk's first notable mixtape, Itsago The Mixtape Vol.1 (2009), featured 19 tracks blending original verses with features from local artists, highlighting his role as a DJ and hype man. Key highlights included the remix "Yaaaa" produced by KK, "I Do It For The A" featuring Ms. GoHam and produced by Q&A, and "Everyday My Weekend" also produced by Q&A, capturing the upbeat, party-ready vibe of his earlier work. The project included DJ drops and intros from various Atlanta DJs, underscoring Unk's connections in the scene, and was made available for free streaming and download on DaMixHub, where it garnered downloads from dedicated Southern rap enthusiasts.[62][63] Later that year, Unk released Smoke On (Roll Up & Roll Out), a self-hosted mixtape centered on laid-back, smoke-session themes with tracks promoting relaxation and street narratives. Distributed for free on LiveMixtapes, it featured Unk's DJing throughout, including custom mixes and shoutouts, and received positive feedback from fans for its authentic Southern trap influence. ATL Off Da Chain (2009), another independent effort, doubled down on high-tempo anthems celebrating Atlanta's nightlife, with features from regional talents and free availability on similar platforms, helping to keep Unk relevant amid shifting hip-hop trends. By the end of 2009, these three mixtapes represented Unk's core independent output, totaling around three projects that prioritized accessibility over commercial sales and built a loyal online fanbase through free digital distribution.[64][31][65]Singles
Unk's singles discography spans his career from the mid-2000s snap music era through independent releases in the 2010s, encompassing over 15 entries as lead artist and featured performer, with several achieving commercial success on Billboard charts. His breakthrough came with dance-oriented tracks that popularized the snap subgenre of hip-hop, often tied to his debut album Beat'n Down Yo Block!. Later singles shifted toward independent distribution, reflecting his continued activity in Atlanta's rap scene despite health setbacks. Certifications from the RIAA highlight the enduring popularity of his early hits. As a lead artist, Unk's most notable singles include "Walk It Out" (2006), which peaked at number 10 on the Billboard Hot 100, number 2 on the Hot R&B/Hip-Hop Songs chart, and number 2 on the Hot Rap Songs chart, earning platinum certification from the RIAA for over one million units sold. The follow-up "2 Step" (2007) reached number 24 on the Hot 100, number 4 on Hot Rap Songs, and was certified gold by the RIAA. From his second album 2econd Season, "Show Out" (2008) charted at number 46 on Hot R&B/Hip-Hop Songs and number 17 on Hot Rap Songs. Earlier promotional single "Hit the Dance Floor" (featuring Baby D, 2007) peaked at number 84 on Hot R&B/Hip-Hop Songs. In the 2010s, Unk released independent tracks like "Have a Toast" (2013), which gained regional traction without major chart entry, alongside others such as "Trap It Out" (2015) and "Get Em Up" (2016), often distributed via mixtapes and digital platforms.| Title | Year | Peak Chart Positions | Album | Certification |
|---|---|---|---|---|
| "Walk It Out" | 2006 | US Hot 100: 10 US R&B/HH: 2 US Rap: 2 | Beat'n Down Yo Block! | Platinum (RIAA) |
| "2 Step" | 2007 | US Hot 100: 24 US Rap: 4 | Beat'n Down Yo Block! | Gold (RIAA) |
| "Hit the Dance Floor" (feat. Baby D) | 2007 | US R&B/HH: 84 | Beat'n Down Yo Block! | — |
| "Show Out" | 2008 | US R&B/HH: 46 US Rap: 17 | 2econd Season | — |