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Virgin Voyages

Virgin Voyages is a premium, adults-only founded by British entrepreneur Sir as part of the , specializing in innovative, superyacht-inspired voyages that emphasize wellness, entertainment, and for passengers aged 18 and older. Launched in late 2021 after initial announcements in 2014 and a in 2016, the line operates from ports including , , and , offering itineraries to over 100 destinations in the , Mediterranean, and beyond. The company's fleet consists of four ships, collectively known as the "Lady Ships," each with a gross tonnage of approximately 110,000 and capacity for about 2,700 passengers: (debuted 2021), Valiant Lady (2022), Resilient Lady (2023), and Brilliant Lady (2025). These vessels feature modern designs without traditional buffets or kids' clubs, instead offering all-inclusive amenities such as diverse dining options, high-tech fitness facilities, immersive shows, and wellness programs like and running tracks. Pricing includes essentials like meals, , gratuities, and group fitness classes, aiming to redefine as a , child-free escape. Virgin Voyages prioritizes through initiatives like banning single-use plastics, advanced , and energy-efficient technologies such as Climeon heat recovery systems, with a commitment to net-zero carbon emissions by 2050. The line joined the Global Sustainable Tourism Council in 2024 and publishes annual impact reports detailing progress on goals, including in crew roles and efforts. Recognized as the world's top large-ship ocean by Condé Nast in 2024, Virgin Voyages continues to expand its fleet and itineraries while focusing on inclusive, experiential travel.

History

Founding and Development

Virgin Group, founded by , announced the launch of Virgin Cruises on December 4, 2014, marking the company's entry into the cruise industry with plans to develop a new line of ships aimed at disrupting traditional cruising experiences. The initial announcement highlighted ambitions to "shake up the cruise industry" through innovative offerings, with the venture based in and backed by a with , a leading private investment firm. This collaboration provided the financial foundation for the project, though specific investment amounts were not disclosed at the time. In June 2015, Virgin Cruises revealed a partnership with Italian shipbuilder to construct three mid-sized cruise ships, each around 110,000 gross tons, with deliveries planned for 2020, 2021, and 2022. The contracts, finalized in December 2016, were valued at approximately 2 billion euros (about $2.3 billion), underscoring the significant initial investment from and to build a fleet tailored to contemporary travelers. As development progressed, the line's design philosophy emerged in 2017 under the "Adult by Design" concept, positioning it as an adults-only (18+) experience free of children to foster a more relaxed, inclusive atmosphere. This approach emphasized gender-neutral elements, such as facilities, uniforms, and queer-friendly programming, while targeting with modern, boutique-hotel-style amenities that avoided conventional cruise tropes like buffets and formal dress codes. Early marketing campaigns, launched around 2017, branded Virgin Voyages (renamed from Virgin Cruises in 2016) as a "redefinition of ," promoting it as a sophisticated, experiential alternative for young adults seeking , , and cultural immersion without family-oriented distractions. The campaigns featured vibrant visuals and messaging around and , aligning with the Virgin Group's disruptive ethos across industries. However, the severely impacted pre-launch plans; the maiden voyage of the flagship ship , originally set for April 1, 2020, was first postponed to August 7, 2020, and then repeatedly delayed through multiple cancellations in 2020 and early 2021 due to global travel restrictions and health concerns. The ship ultimately completed its inaugural sea trials and shakedown voyage in summer 2021, paving the way for commercial operations later that year.

Launch and Expansion

Virgin Voyages commenced operations with the debut of its flagship vessel, , in August 2021. Due to pandemic-related delays, the ship embarked on a limited series of short "Summer Soirée" voyages from , , sailing the for three-night itineraries before concluding the UK season on September 3, 2021, with a transatlantic crossing to . Following arrival in New York, repositioned to , launching full Caribbean sailings in late October 2021, including itineraries to destinations such as and . This marked the line's entry into regular revenue-generating operations after initial sea trials and crew familiarization. In 2022, Virgin Voyages expanded its fleet with the introduction of Valiant Lady, the second Lady Ship, which arrived in its Mediterranean homeport of on May 15, 2022. The vessel began seven-night itineraries exploring ports like , , and , establishing Barcelona as a key European base for the brand. This launch broadened the company's geographic reach beyond the , targeting summer demand in with adults-only voyages emphasizing wellness and entertainment. The third ship, Resilient Lady, joined the fleet in May 2023, debuting from , , on May 14 with a seven-night "Greek Island Glow" itinerary visiting , , and . Operating seasonally from Port, the ship later repositioned for Australian and Caribbean routes, further diversifying homeports including and . By early 2025, Virgin Voyages achieved record-breaking bookings and revenue, with a 34% increase in reservations and 45% revenue growth during Wave season, reflecting strong post-launch momentum. The completion of the initial four-ship fleet occurred with the debut of Brilliant Lady in September 2025. Arriving in on September 2, the vessel commenced its maiden season on September 5 with a five-night voyage to , followed by longer U.S. East Coast and itineraries. This expansion included new homeports such as , for departures, alongside established bases in and , enabling broader access to over 100 destinations across multiple regions.

Corporate Information

Ownership and Leadership

Virgin Voyages operates as a joint venture between , which holds the majority stake, and the , which joined as a co-investor in 2019 to support the company's initial development and efforts. The company has since secured additional funding, including a $550 million capital raise in 2023 led by , to fuel expansion amid its growth phase. Sir , founder of the , serves as the inspirational figurehead for Virgin Voyages, providing strategic guidance and occasionally participating in key events and sailings to embody the brand's disruptive ethos. Saverimuttu has been the CEO of Virgin Voyages since September 2023, having previously served as President and since joining the company in 2015. The includes key executives such as Michelle Bentubo, who was elevated to in 2023 to oversee marine, technical, and operational functions; Nathan Rosenberg, responsible for and integration; and Lovell, a board member and senior advisor focused on trade partnerships. As a privately held entity, Virgin Voyages does not publicly disclose detailed , but it reported record revenue growth in 2025, including a 45% year-over-year increase during its wave season and over 60% overall revenue rise from the prior year, with ongoing record international growth reported as of November 2025 across the , , , and . The company maintains strategic partnerships for technological integration, notably with Climeon since 2017, which supplies heat recovery systems to convert engine waste heat into on ships like the , reducing consumption and emissions.

Business Model

Virgin Voyages operates as an adults-only cruise line, restricting sailings to passengers aged 18 and older to create a child-free environment that fosters empowerment, inclusivity, and relaxed social interactions tailored to modern travelers. This policy particularly appeals to millennials and Gen Z demographics, who represent a significant portion of the cruise industry's growing younger passenger base, drawn to the line's emphasis on experiential, wellness-oriented voyages over traditional family-friendly offerings. The company's pricing model centers on an "always included" structure that bundles essential amenities to provide transparency and value, encompassing complimentary , all gratuities, unlimited group fitness classes, and non-alcoholic beverages, while requiring advance reservations for its diverse dining options across more than 20 venues. In September 2025, Virgin Voyages introduced the VoyageFair Choices fare, a three-tiered system—Base, Essential, and Premium—that launched for new bookings on October 7, 2025, to offer greater flexibility in cancellation policies and added perks in response to customer feedback on booking options. This evolution maintains the core all-inclusive ethos but allows passengers to select levels of refundability and inclusions like premium beverages or priority boarding, each tier delivering over $1,000 in embedded value. Revenue primarily derives from cabin sales, with 86% of accommodations featuring private balconies to enhance the premium, ocean-view experience, alongside income from premium shore excursions and onboard retail such as spa treatments and specialty merchandise. Virgin Voyages markets itself as a "boutique hotel at sea," prioritizing through integrated fitness and mindfulness programs, alongside curated social experiences like interactive events and DJ-led gatherings, differentiating it from conventional lines by blending with adventurous, adult-centric .

Onboard Experience

Facilities and Amenities

Virgin Voyages ships are designed to accommodate up to 2,770 passengers and 1,160 crew members per , emphasizing a more intimate cruising experience compared to larger lines. Approximately 93 percent of the approximately 1,400 staterooms offer ocean views, with 86 percent featuring private Sea Terrace balconies equipped with hammocks for relaxation. The physical layout prioritizes open, flowing spaces across 17 decks, with key and relaxation areas concentrated on upper decks to maximize sea views and . Central to the onboard experience is the Redemption Spa, a full-service facility spanning multiple and offering treatments such as massages, facials, and suites for . The Athletic Club, located on Deck 16, serves as the primary fitness hub with state-of-the-art equipment, group workout spaces, and an adjacent 255-meter outdoor known as The , which encircles the top for jogging or casual strolls. Relaxation options include multiple swimming pools, such as the main Aquatic Club pool on Deck 16, along with hot tubs and private areas scattered throughout the ship for serene lounging. Unique amenities enhance the sense of personalization and fun, including the "Shake for Champagne" service, accessible via the Virgin Voyages , where passengers can shake their phone to order a bottle of Möet & Chandon Impérial delivered anywhere on board within 30 minutes. Embarkation features a red carpet welcome, aligning with the line's inclusive, adults-only vibe that avoids formal dress codes. Wellness programming is integrated throughout the voyage under the "Vitamin Sea" philosophy, promoting mind-body renewal with complimentary group classes such as sessions in outdoor spaces with 360-degree ocean views, (HIIT), and spin classes at the gym on Deck 15. Post-workout recovery is supported by juice bars offering nutrient-packed options like ginger-lemon smoothies, emphasizing hydration and vitality without traditional buffets; instead, the focus is on smaller, intimate venues that encourage mindful eating and social interaction. Accessibility features are incorporated into the ship design to support passengers with mobility needs, including 30 fully accessible cabins with widened doorways (at least 34 inches), roll-in showers with fold-down seats and grab bars, lowered counters, and ramps for balcony access. Public areas feature automatic doors, gradual inclines at entrances, and spacious corridors allowing 180-degree wheelchair turns, with Sailor Services available for pre-booking accommodations like ASL interpreters or dietary assistance. While these elements aim for inclusivity, some passenger reviews have highlighted occasional challenges with embarkation support and cabin assignments during peak sailings.

Dining and Entertainment

Virgin Voyages offers more than 20 complimentary eateries across its ships, all included in the cruise fare without additional dining packages, featuring menus curated by Michelin-starred chefs such as Brad Farmerie and Matt Lambert. These venues emphasize diverse, intimate dining s rather than traditional buffets or large dining halls, promoting smaller, reservation-based settings to enhance personalization. Reservations for these eateries can be made through the Virgin Voyages app, allowing sailors to book tables in advance for a seamless onboard . Among the standout concepts is The Test Kitchen, an experimental dining venue where dishes are presented as part of a culinary "lab" inspired by , led by chef Matt Lambert of City's The Freakshakes. Complementing this is , a vibrant restaurant offering a modern twist on comfort foods with a strong emphasis on plant-based, vegetarian, and vegan alternatives, including innovative takes on classics like burgers and pasta. Other options span global cuisines, from at Extra Virgin to Korean-inspired fare at Gunbae, all designed to cater to varied dietary preferences without upcharges. Entertainment on Virgin Voyages focuses on immersive, adult-oriented performances and social events, with no dedicated children's programming as the line operates adults-only sailings. serves as the primary theater, a versatile multi-format space that transforms for shows, hosting boundary-pushing productions like the Untitled DanceShowPartyThing, a high-energy blend of dance, music, and audience interaction. Live music performances occur throughout the ship, from acoustic sets in lounges to curated listening sessions at , a record shop with DJ-led events. Nightlife integrates seamlessly with entertainment, featuring venues like The Manor, a two-story with DJs spinning tracks into the early hours, and social spaces such as On the Rocks, a lounge bar offering craft cocktails amid live sets. The Virgin Voyages facilitates event discovery and participation, notifying sailors of schedules for pop-up gigs and themed nights. A highlight is Scarlet Night, an iconic ship-wide party encouraging red-themed attire, complete with storytelling sessions, live performances, and a culminating red-drenched pool deck dance event to foster connection among passengers.

Fleet

Ship Specifications

Virgin Voyages' fleet consists of ships constructed by the Italian shipbuilder at its shipyard, each with a of approximately 110,000 GT, an overall length of 278 meters, and a beam of 38 meters. These vessels are powered by diesel-electric propulsion systems with engines and equipped with exhaust gas cleaning systems (), which enable reduced emissions compared to traditional marine fuels without such technology. The ships feature a consistent across the fleet, with 1,408 cabins distributed over 17 decks, of which 13 are decks and 9 primarily house accommodations, providing a capacity of 2,770 at double occupancy and space for 1,160 crew members. Common design elements emphasize expansive outdoor spaces and innovative amenities, including The Galley, an open-air on Deck 15 that replaces traditional buffets with multiple culinary stations for casual dining. This approach integrates indoor-outdoor flow, with features like weather-protected seating and panoramic views to enhance the yacht-like experience. Technology is seamlessly integrated throughout the vessels, including cabin controls via the Virgin Voyages app or in-room tablets that allow guests to adjust mood lighting, temperature, and curtains for personalized comfort. Payments and access are facilitated by The Band, a wearable RFID device made from recycled ocean plastic, serving as a key, payment method, and tracker while minimizing plastic waste. Additionally, advanced waste management systems process black and greywater to exceed international standards, generating reusable effluent, complemented by energy recovery from engine waste heat via Climeon technology. For propulsion and safety, each ship employs two XO units from ABB, providing a combined 32 MW of power for efficient, steerable thrust that reduces fuel consumption by up to 15% and enables precise maneuvering with bow thrusters. capabilities, supported by these systems, allow stable station-keeping without anchors in sensitive areas. While the core specifications are uniform, individual ships incorporate thematic customizations; for instance, Valiant Lady features Mediterranean-inspired decor with rustic chic elements in venues like The Dock House.

Current Fleet

Virgin Voyages operates a fleet of four adults-only ships as of 2025, each designed for passengers aged 18 and older, emphasizing a modern, upscale experience without children on board. The ships maintain high occupancy levels, with the line reporting record-breaking bookings and a 60% revenue increase in early 2025, indicating strong fleet utilization amid growing demand. The flagship , launched in 2021, primarily handles Caribbean itineraries from its homeport in , , offering voyages such as the 5-night Dominican Daze and 5-night routes in November 2025. It was the first Virgin Voyages ship to introduce transatlantic crossings, connecting to during repositioning seasons. Valiant Lady, entering service in 2022, serves as the summer vessel for Mediterranean sailings from , , before shifting to winter Caribbean operations out of , including 7-night adventures like Fire & Sunset Soirées in late November 2025. This seasonal flexibility allows it to explore ports in the Spanish Riviera during warmer months and island-hopping in the during cooler North American weather. Resilient Lady, which debuted in 2023, is based in , , for its core Greek Isles itineraries during the summer, featuring extended stays in iconic destinations like . Although it expanded to Australian waters from in 2024, security concerns led to the cancellation of its 2024-2025 program, repositioning it for roundtrips from in November 2025, such as 7-night sailings to nearby islands. The newest addition, Brilliant Lady, launched in September 2025 with inaugural coast-to-coast U.S. voyages starting from , New York, encompassing East Coast, transatlantic, and routes before settling into winter departures from beginning in late 2025. It supports East Coast explorations and longer repositioning cruises, enhancing the fleet's North American focus.

Future Fleet

Virgin Voyages originally announced plans for three ships in 2016, with deliveries scheduled for 2020, 2021, and 2022. In , the company expanded its order to a fourth vessel, Brilliant Lady, to be delivered in 2023, though delays pushed its debut to September 2025. As of November 2025, Virgin Voyages has no firm orders for additional ships beyond its current fleet of four Lady-class vessels. Company executives have confirmed that Brilliant Lady represents the final ship in this class, but they have not ruled out future expansions, stating that no new orders are in place and any subsequent builds would depend on optimal timing and design considerations. In terms of fleet repositioning, Brilliant Lady is set to undertake a transit in March 2026 during a 16-night voyage from to , enabling its deployment to West Coast itineraries including and . This repositioning follows modifications to the ship to accommodate the canal's dimensions.

Itineraries and Destinations

Caribbean and North America

Virgin Voyages maintains primary homeports in Miami, , for the and Brilliant Lady during winter seasons, and in , for the Valiant Lady during winters, facilitating easy access to a range of and n destinations. These homeports support year-round operations in the region, with seasonal deployments emphasizing warm-weather escapes and coastal explorations. Itineraries in the Caribbean feature key ports such as , —home to the exclusive Beach Club at Bimini, a private destination offering beach relaxation, water sports, and sunset events; Cozumel, Mexico, known for its coral reefs and Mayan ruins; , , with its stingray encounters and luxury shopping; and , Florida, celebrated for its historic sites and vibrant nightlife. Most voyages form 4- to 8-night loops, allowing passengers to island-hop efficiently while maximizing time ashore through late-night departures and overnights in select ports. Looking ahead to 2025-2026, notable highlights include a 14-night from to departing April 26, 2026, providing a seamless transition between n and European routes with sea days for onboard relaxation. In , the line will expand to Alaska with 7- to 12-night sailings aboard the Brilliant Lady, departing from , starting May 21, 2026, and , featuring immersive experiences in ports like Ketchikan, Juneau, and amid fjords, glaciers, and wildlife sightings. Themed voyages enhance the regional offerings, including LGBTQ+ community-focused sailings with dedicated events, drag entertainment, and inclusive programming, such as the Fire & Sunset Soirées itinerary blending and stops with celebratory vibes. From , extended 11-night options provide deeper exploration, exemplified by the & Islands route visiting , , , , , and St. Kitts for a mix of cultural immersion and beach time. The and underscore the region's centrality to the fleet's operations and drive high repeat rates, with up to 60% of bookings from returning passengers who favor these accessible, sun-soaked itineraries.

Europe and Mediterranean

Virgin Voyages operates its European and Mediterranean sailings primarily during the summer season, with homeports in , , where the Valiant Lady is based for Mediterranean itineraries, and (), , serving as the homeport for the Resilient Lady's Greek island routes. These voyages emphasize cultural immersion through visits to historic cities and scenic islands, offering passengers opportunities to explore ancient ruins, vibrant festivals, and coastal traditions unique to the region. Typical itineraries range from 7 to 10 nights, featuring key ports such as in for its nightlife and beaches, in France for its glamorous Riviera vibe, via in for iconic landmarks like the , and in for its whitewashed architecture and windmills. For example, a 7-night sailing from might include stops in and , allowing time for shore excursions focused on local cuisine and art, while 10-night Greek itineraries from often call at and to highlight Cycladic island culture. For 2025 and 2026, Virgin Voyages has expanded its European offerings with specialized Eclipse Voyages designed to align with solar events, including a 12-night itinerary from to aboard the Valiant Lady, featuring ports like , , , and for optimal viewing opportunities. Additionally, voyages depart from , , such as a 14-night roundtrip in July 2026 exploring , , and with cultural stops in and . Unique destinations include the via Le Verdon-sur-Mer, France, for vineyard tours and tastings, and Iceland's fjords on 10-night sailings from that traverse dramatic landscapes like those near Reykjavik. To enhance accessibility, Virgin Voyages integrates with for fly-cruise packages, combining flights from major airports to homeports with seamless transfers to the ships. Seasonally, ships reposition in winter via transatlantic crossings, such as the Valiant Lady's 14-night voyage from to in late fall, bridging Mediterranean summers with winters.

Other Regions

Asia remains a limited focus for Virgin Voyages as of 2025, with no major commitments announced due to fleet allocation toward established markets like the and Mediterranean. Past repositioning voyages in 2023 included transits through key Asian hubs like , , , and en route to , but these were one-off relocations rather than dedicated seasonal deployments. The 2024-2025 plans for and South Pacific were canceled due to security concerns, and as of November 2025, no new or South Pacific commitments have been announced for 2025-2026, reflecting strategic caution amid high demand elsewhere. Special itineraries in other regions underscore Virgin Voyages' exploratory ambitions, particularly with 2026 Panama Canal transits on Brilliant Lady. These 16-night voyages from Miami to Los Angeles traverse the historic canal, offering passengers views of diverse ecosystems and engineering feats while stopping at ports like Cabo San Lucas and Puerto Quetzal. Reverse itineraries from Los Angeles to Miami extend to 17 nights, incorporating Central American highlights such as Guatemala's natural wonders. Teasers for South American routes have appeared in broader announcements, but no confirmed sailings beyond Caribbean-adjacent ports like Cartagena, Colombia, exist as of late 2025. Longer segments, up to 16 nights, form part of repositioning cruises that bridge regions, such as transatlantic crossings, allowing extended onboard immersion without full world circumnavigations. In 2025, Virgin Voyages emphasized repositioning cruises to optimize its four-ship fleet, with no new or South Pacific commitments amid surging bookings in core areas. Examples include 15-night transatlantic sailings from to in May, featuring sea days for ship exploration and brief stops. This approach supports international passenger , with revenue up 65% year-over-year, by accommodating diverse travelers through English-primary services and app-based tools for reservations and excursions.

Sustainability Efforts

Environmental Initiatives

Virgin Voyages has committed to achieving net zero carbon emissions by 2050 as part of its broader Climate Action Plan, which emphasizes reducing climate impact through efficient ship design and alternative fuels. The company's Lady Ships incorporate energy-saving technologies, including Climeon systems for waste heat recovery, to optimize energy use and lower emissions. To advance its decarbonization efforts, Virgin Voyages conducted its first sustainable marine fuel trial in 2023 aboard the Valiant Lady in , bunkering a B20 blend of 20% used and 80% conventional , which is estimated to reduce life-cycle carbon emissions from fuel by up to 75% compared to traditional fuels. The company has also formed partnerships with providers like GoodFuels, Argent Energy, and Twelve to scale access to low-carbon marine fuels, supporting long-term agreements for biofuels and electrofuels. Since its inaugural voyages in 2021, Virgin Voyages has enforced a comprehensive ban on single-use plastics across its operations, including eliminating to prevent over two million plastic bottles from entering waste streams annually per ship. Onboard systems facilitate advanced , with initiatives like takeback programs at beach clubs promoting material and diversion from landfills. Water conservation measures on Virgin Voyages ships include low-flow fixtures, vacuum toilets using just one liter per flush, and efficient appliances such as dishwashers and laundry equipment, which collectively minimize freshwater usage through desalination of . Additionally, advanced onboard systems process and to high standards before discharge, reducing environmental discharge impacts. For marine protection, Virgin Voyages employs fuel-efficient hull designs with low-friction paints to reduce drag and propulsion energy needs, alongside collaborations such as with Bionic Yarn to incorporate recycled ocean plastic into onboard fabrics. These operational efficiencies contribute to lower fuel consumption and emissions during voyages. Additionally, all four Lady Ships are equipped with shore power capabilities by the end of 2025, allowing connection to clean land-based electricity in ports to minimize idling emissions. In its 2024 Impact Report, Virgin Voyages highlighted ongoing progress toward goals, including enhanced emissions tracking and reductions through adopted technologies and fuel strategies, building on prior reporting frameworks.

Social Responsibility

Virgin Voyages has established a commitment to advancing through targeted initiatives aimed at increasing female representation in leadership roles. The company set a goal to achieve 50/50 balance across its operations by the end of the decade, with a focus on shipboard and executive positions. As of 2023, female representation stood at 35% in shipboard roles, supported by the Scarlet Squad Program, which recruits, mentors, and promotes women in technical and leadership capacities within the maritime industry. Crew welfare forms a core pillar of Virgin Voyages' social strategy, emphasizing fair compensation and comprehensive support systems that exceed norms. Sailors receive competitive wages without dependence on gratuities, alongside benefits such as Wi-Fi for family connections, access to nutritious meals, and coaching programs. To foster , the company hires from over 100 nationalities, promoting an inclusive workforce that reflects global demographics, with ongoing efforts to enhance representation of underrepresented groups. Additionally, 40% of crew cabins are single-occupancy—the highest rate in the —allowing for greater personal space and during long contracts. Community engagement initiatives underscore Virgin Voyages' dedication to broader societal benefits, including financial and volunteer contributions to environmental causes. The company directs 100% of onboard "tips for the " collections to nonprofit partners focused on , such as projects in the via the Sea Change Fund. In 2023, these efforts included over $400,000 in in-kind donations to such organizations. Complementing this, Virgin Voyages partnered with the Global Council (GSTC) in 2025 to deliver customized online training for tour operators, integrating the company's sustainability code to promote responsible practices in destination communities. Inclusivity extends to policies supporting diverse identities and accessibility needs, creating a welcoming environment for all passengers and crew. Virgin Voyages maintains LGBTQ+-friendly practices, including gender-neutral facilities and inclusive programming, with 84% of crew reporting they can authentically express themselves at work. For accessibility, ships feature wheelchair-friendly corridors, automatic doors, and mobility aid accommodations, with ongoing enhancements based on passenger feedback to improve options for limited-mobility travelers. Impact metrics from recent reports highlight the scale of these efforts, particularly in volunteerism. In 2024, crew members contributed over 3,500 hours to local community projects through the Impact Squad program, building on 1,600 hours logged in 2023 and demonstrating a growing culture of giving back.

Reception

Awards and Recognition

Virgin Voyages has garnered significant industry acclaim for its adults-only, wellness-focused cruises and innovative onboard experiences. In the 2025 Travel + Leisure World's Best Awards, the cruise line was ranked #1 in the Mega-Ship Ocean Cruise Lines category for the third consecutive year, achieving a record reader score of 94.80, well ahead of competitors like at 84.48. The line also excelled in the 2025 Readers' Choice Awards, earning a score of 90.99 in the large ship category (over 2,500 passengers), highlighting its modern design, dining, and entertainment offerings. Additionally, the 2024 Cruise Critic Cruisers' Choice Awards named it Best Ocean Cruise Line in the large ship category, along with wins for Best Dining and Best for LGBTQ+ Travelers. Passenger feedback underscores this praise, with Virgin Voyages holding an overall rating of 4.0 out of 5 on Cruise Critic based on more than 2,750 reviews as of 2025, particularly strong for onboard and service. For its debut, was awarded Best New Cruise Ship by Cruise Critic Editors' Picks in 2021, and Resilient Lady received the same honor in 2023. In the 2025 USA Today 10Best Readers' Choice Awards, Virgin Voyages topped categories for Best Adults-Only Cruise Line and Best for .

Criticisms and Challenges

Despite achieving record revenue growth in 2025, with bookings up 17 percent year-over-year and revenue surging 65 percent, Virgin Voyages encountered financial hurdles when Global Assistance quietly discontinued supplier-default coverage for the effective October 1, 2025. The decision stemmed from concerns related to the cruise operator's risk profile, leaving new policyholders without protection against potential Virgin Voyages defaults, though existing policies purchased before September 30, 2025, remained valid. Operationally, Virgin Voyages canceled several sailings in 2025, including the Scarlet Lady's 7-night itinerary originally set to depart from on April 19, 2026, to accommodate a full-ship private charter. Affected guests were offered rebooking options on alternative voyages with incentives such as onboard credit or future cruise discounts, or full refunds including transfer fees. Additionally, reports highlighted ongoing debarkation and port operation challenges, such as extended re-boarding delays during excursions, contributing to guest frustration. Customer complaints in 2025 frequently centered on and , with notable issues including long lines for dining and venues, as well as inadequate support for guests with disabilities. For instance, during processes, limited ADA-compliant assistance—such as insufficient wheelchair-accessible pathways and staffing—left some passengers waiting extended periods without proper accommodations. The launch of the VoyageFair Choices pricing structure on October 7, 2025, which introduced three tiers (Base, Essential, and Premium) to provide more transparent options for inclusions like and beverages, drew criticism from some sailors who viewed it as a departure from the line's previously straightforward all-inclusive model. In response to these concerns, Virgin Voyages issued apologies for specific operational disruptions and committed to improvements, including enhancements to the for better reservation management of dining and shows. The company emphasized that no major incidents occurred amid these challenges, maintaining a focus on guest well-being.

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