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WSIL-TV

WSIL-TV is an ABC-affiliated television station licensed to , , serving the Paducah–Cape Girardeau–Harrisburg–Mount Vernon television market that includes , southeastern , and western . The station is currently owned by Allen Media Broadcasting and maintains studio facilities at 1416 Country Aire Drive in , with its transmitter located near Creal Springs. It broadcasts a high-definition on UHF channel 34, while operating a satellite station, KPOB-TV (channel 15) in , to extend its coverage. Launched on December 1, 1953, WSIL-TV became the first television station in southern Illinois, initially broadcasting on UHF channel 22 before relocating to VHF channel 3 in March 1959 to improve signal reach. The station has been an ABC affiliate since its inception and originally operated from studios in Harrisburg until moving to its current Carterville location in April 1989. Ownership transitioned to Mel Wheeler, Inc. in 1983, under which Steve Wheeler has served as general manager and Bonnie Wheeler as vice president of news operations; the station was acquired by Quincy Media in January 2019 and then by Allen Media Group in August 2021. In August 2025, Allen Media announced an agreement to sell WSIL-TV, along with nine other stations, to Gray Media for $171 million, with the transaction pending regulatory approval and expected to close in the fourth quarter of 2025. WSIL-TV produces local news programming under the brand Heartland News, including the market's first high-definition local newscasts which debuted in October 2010, following the station's introduction of HD network programming in October 2002. The station has earned recognition from the Illinois Broadcasters Association as Medium Market Station of the Year and multiple awards for outstanding news operations and best newscasts.

History

Launch on channel 22

The Turner-Farrar Association, a group of local broadcasters and theater owners, applied for and received a construction permit from the (FCC) on March 11, 1953, to establish WSIL-TV on (UHF) channel 22 in . The association, led by principals including O. L. Turner as , aimed to bring service to , a region previously underserved by broadcast outlets. Construction progressed rapidly, with a UHF transmitter shipped by on September 14, 1953, and initial testing planned for late that year. WSIL-TV signed on the air for the first time on , 1953, marking it as the inaugural in and one of the earliest UHF outlets in the state. Operating from studios located on West Poplar Street in Harrisburg, the station broadcast an with limited power, serving a primary coverage area across Saline County and surrounding communities. The transmitter tower was erected behind the studio building at 22 West Poplar Street, enabling initial operations with basic equipment including a single studio camera. From its debut, WSIL-TV affiliated primarily with , providing network programming alongside a mix of local content to build viewership in a market dominated by distant VHF signals from larger cities like and Evansville. Early programming emphasized community-oriented shows, such as the variety program The Hour, children's features like Cactus Pete, It’s Fun to Draw, Ruffles the Clown, and The Lucky LeRoy Show, which aired live from the modest Harrisburg facilities. As a UHF pioneer, the station encountered reception challenges, requiring viewers to equip their sets with converters since most early televisions were designed for VHF channels, limiting initial penetration in rural households.

Move to channel 3 and establishment of KPOB-TV

In 1958, the (FCC) approved the reallocation of VHF channel 3 to the , area, enabling WSIL-TV to relocate from its original UHF channel 22 to improve signal reliability and coverage across . This decision addressed common engineering limitations of UHF broadcasting in the era, where signals often required rooftop antennas and faced greater over distance, particularly in rural terrains. Construction of the new VHF transmitter site in Creal Springs, , involved installing higher-power equipment to achieve broader propagation, culminating in the channel 3 facility going on the air on March 4, 1959. The transition allowed WSIL-TV to maintain temporary operations on channel 22 during the switchover, minimizing disruptions while enhancing overall reception quality for viewers. To extend WSIL-TV's reach into underserved areas of southeast Missouri, the station's owners pursued FCC authorization for a satellite facility, leading to the construction of KPOB-TV on UHF channel 15 in . The transmitter was completed in August 1961, and KPOB-TV signed on as a full-time satellite on September 1, 1961, simulcasting nearly all of WSIL-TV's ABC-affiliated programming with separate legal station identifications. Early operations focused on shared content from the Harrisburg studios, supplemented by occasional local insertions such as weather updates or community announcements tailored to the Bootheel region, though no full local newsroom was established at the outset. KPOB-TV's launch significantly bolstered WSIL-TV's service to the Paducah-Cape Girardeau designated market area (DMA), filling gaps in ABC coverage for southeast Missouri and northeastern Arkansas where terrain and distance previously limited UHF signals from Harrisburg. Complementing this, WSIL-TV later added translator K10KM-D on channel 10 in Cape Girardeau, Missouri, to further amplify signal availability in urban pockets of the market. The VHF upgrade and satellite addition collectively strengthened signal penetration, contributing to audience expansion in the 1960s by providing more consistent over-the-air access without reliance on cable infrastructure, though exact viewership metrics from that period remain limited in public records.

1980s ownership transitions

In late 1980, Turner-Farrar Broadcasting sold WSIL-TV and its satellite KPOB-TV to Macauley "Mackie" Nicholes, a , and John Kirby, an Effingham-based operator, with the approving the transaction on May 1, 1981. Nicholes assumed management of the station and outlined plans to elevate WSIL-TV to the top position in the through improved operations and programming. Nicholes exited the ownership group in December 1982 by selling his stake to Kirby. The following year, on July 1, 1983, Kirby sold the properties to Mel Wheeler, Inc., a Texas-based broadcaster, for $6.6 million (equivalent to approximately $20 million in 2025 dollars). Steve Wheeler, son of company founder Mel Wheeler, took over as , while his wife Bonnie Wheeler became news director and anchored the evening newscasts. This transition marked the beginning of long-term stability under the Wheeler family, who owned radio stations in and . The Wheeler era emphasized strategies to bolster WSIL-TV's competitiveness in a market dominated by CBS affiliate KFVS-TV and NBC affiliate WPSD-TV, including a sharpened focus on southern Illinois-specific news coverage to appeal to local viewers. Despite these initiatives, the station struggled with ratings in the , frequently ranking third in local news audiences behind its rivals, which prompted programming tweaks such as expanded local inserts and strategic hires to enhance content relevance and viewer engagement. During the early 1980s under transitional ownership, KPOB-TV experimented with limited local programming, featuring brief news and community inserts tailored to the Poplar Bluff area, before fully reverting to satellite status simulcasting WSIL-TV to streamline operations and reduce costs.

Quincy Media and Allen Media ownership

In January 2019, family-owned , Inc. acquired WSIL-TV from Mel Wheeler, Inc., marking the station's integration into a larger portfolio of Illinois-based broadcast properties. This transaction expanded Quincy's holdings to include four stations in the state, enabling operational efficiencies through shared resources and centralized management practices typical of the company's model. Under Quincy ownership, WSIL continued its local focus while benefiting from group-wide synergies in programming and technical support. On August 2, 2021, completed a $380 million cash acquisition of WSIL-TV and nine other stations divested by as part of its larger purchase of . The deal, announced in April 2021, aimed to bolster Allen's portfolio of network affiliates, with initial plans emphasizing cost-saving measures across its stations. In early 2025, Allen announced intentions to eliminate local meteorologist positions at several outlets, including WSIL, in favor of centralized feeds to reduce expenses; however, following significant public backlash and viewer outcry, the company reversed this decision in January, retaining the local weather staff. On August 8, 2025, agreed to sell WSIL-TV as part of a $171 million transaction involving ten stations to Gray Media, Inc., which owns affiliate in the same market. The deal, subject to approval and other customary conditions, is expected to close in the fourth quarter of 2025. As of November 2025, the transaction remains pending regulatory approval and would establish a duopoly in the Paducah-Cape Girardeau-Harrisburg market. This ownership shift is anticipated to enhance operational synergies, such as consolidated news production and shared facilities between WSIL and , potentially improving efficiency without altering core local service commitments.

News and programming

News operation

WSIL-TV's news department has historically emphasized coverage of , beginning with limited local inserts and weather updates in the as the region's first . By the , the operation expanded to include full-length newscasts, incorporating regional reporting on community events, , and to serve the station's core audience in the Illinois Ozarks and surrounding areas. This focus intensified in the , with news content tailored almost exclusively to viewers, reflecting the station's smaller broadcast footprint compared to competitors. Throughout the 1980s and 2000s, WSIL-TV's newscasts consistently ranked third in the market behind CBS affiliate and NBC affiliate . The launch of high-definition local newscasts in October 2010 marked a significant upgrade, as WSIL became the first station in the Paducah–Cape Girardeau–Harrisburg market to broadcast news in , leading to modest ratings gains while maintaining its position. Digital expansions, including enhanced weather graphics and online streaming, further supported audience growth in the ensuing years. As of 2025, WSIL-TV produces a full slate of newscasts branded as News 3, including weekday editions from 5 a.m. to 7 a.m. (News 3 This Morning), 11 a.m. to 11:30 a.m. (News 3 Midday), 4 p.m., 5 p.m., and 10 p.m., alongside weekend broadcasts at 5 p.m. and 10 p.m. The team, integral to the operation given the region's severe storm risks, features meteorologists such as Griffin Hardy (mornings), Carl Parker (evenings), and Sam Coplin (midday and weekends), who joined the in April 2025 and provide forecasts integrated across all shows. Specialty reporting includes dedicated segments on , such as crop progress updates, farm tours, and coverage of events like the annual Farm Crawl, which highlights sustainable practices and in . Notable on-air talent has shaped the department's identity over decades. Longtime chief meteorologist Jim Rasor anchored segments for over 30 years until his retirement in 2021, becoming a familiar face for coverage including the . Early figures like Fred Cline contributed from the station's 1956 era, while 2000s anchors Angie Wyatt and Edan Schultz led evening broadcasts during a period of expanding local inserts. Recent transitions under evolving ownership saw staff changes, including the 2025 departure of meteorologists Jacie Brianne and Garrett Hamilton, though a planned of the team was reversed amid public backlash. Current anchors include Rachel Gartner and Waylin Walls Parker, with reporters like Aaliyah Mulero, , and Jasmine Chameis covering beats from politics to regional events.

Local and syndicated programming

WSIL-TV's programming primarily consists of the network schedule, which forms the core of its broadcast day, including daytime dramas, primetime series, and late-night shows, with local insertions for weather updates, promotional announcements, and community event highlights dating back to its launch in the . The station's , KPOB-TV in , mirrors this schedule identically to serve the southeastern Missouri portion of the market. In its early years during the and , WSIL-TV produced a range of original local content to fill airtime limited by network feeds, featuring children's programs and variety shows such as The Hour, a daily talk and variety format; Cactus Pete, a cowboy-themed children's adventure series; It's Fun to Draw, an instructional drawing show for kids; Ruffles the Clown, a -hosted and puppet segment; and The Lucky LeRoy Show, a game and talent showcase. Over the decades, local programming evolved from these efforts to include lifestyle segments on health and , public affairs discussions on regional issues, and sports coverage, reflecting the station's commitment to community engagement in , southeastern Missouri, and western . As of 2025, WSIL-TV's syndicated lineup supplements the ABC feed with popular off-network and first-run shows, particularly in daytime and access periods. Subchannels expand the syndicated offerings: WSIL-DT2 () features classic action and western series like ; WSIL-DT3 () airs true crime documentaries including Dr. G: Medical Examiner; WSIL-DT4 carries trials; and WSIL-DT5 broadcasts ION's mix of dramas and movies, all of which mirror on KPOB's subchannels. Beyond regular fare, WSIL-TV dedicates time to special events unique to the Paducah–Cape Girardeau–Harrisburg market, such as live broadcasts of , , and games, alongside coverage of regional festivals and community gatherings like the annual Red Power Round-Up. These productions highlight local talent and traditions, often integrated into weekend slots or special blocks.

Technical information

Subchannels

WSIL-TV's primary subchannel, 3.1, broadcasts the ABC network affiliation in 720p high definition, featuring a mix of national ABC programming including primetime dramas, news from ABC World News Tonight, daytime talk shows, and sports coverage such as NFL and college football games relevant to the region. This main channel also incorporates local news inserts from WSIL's studios in Carterville, Illinois, emphasizing community-focused content for southern Illinois, southeastern Missouri, western Kentucky, and northwestern Tennessee. The station's secondary subchannels, added progressively in the 2010s and following the 2009 digital transition that enabled capabilities, provide diverse niche programming. Subchannel 3.2 carries , a network specializing in classic action, adventure, , and drama series from the 1950s to 1990s, such as and ; it launched on WSIL-TV on January 3, 2018. Subchannel 3.3 airs (formerly Justice Network until 2020), offering 24/7 true crime content including documentaries, investigative series, and reality programs like and , focusing on real-life criminal investigations and trials. Subchannel 3.4 features , which delivers live gavel-to-gavel courtroom coverage, legal analysis, and trial recaps, with shows such as Closing Arguments; the version relaunched nationally in May 2019. Subchannel 3.5 broadcasts in standard definition, presenting reruns of popular crime and legal dramas like and , aimed at procedural storytelling and family-oriented viewing. KPOB-TV in , serves as a full-time of WSIL-TV and mirrors its entire subchannel lineup on virtual channels 15.1 through 15.5, with no market-specific programming adjustments, ensuring consistent and multicast access across the and northeastern . allocations vary by subchannel to optimize viewer experience: the primary feed (3.1/15.1) and (3.2/15.2) and (3.4/15.4) use for enhanced clarity on larger screens, while (3.3/15.3) and (3.5/15.5) operate in standard definition to accommodate more channels within the ATSC 1.0 multiplex limits. This setup, expanded since the early , reflects the station's adaptation to trends, adding subchannels to broaden local viewership without disrupting the core service.

Analog-to-digital conversion

WSIL-TV and its satellite KPOB-TV completed their analog-to-digital conversion on June 12, 2009, in compliance with the Federal Communications Commission's mandate requiring all full-power U.S. television stations to terminate analog signals and broadcast exclusively in format on that . WSIL-TV ceased operations on its analog VHF 3 signal, shifting to a broadcast on UHF 34 while retaining 3.1 for continuity. KPOB-TV similarly ended analog transmissions on UHF 15, with its moving from a pre-transition allocation on 18 to the final post-transition 15. In preparation for the transition, both stations adhered to FCC timelines, including the "use or lose" deadline that required broadcasters to demonstrate progress on facilities or risk forfeiture of their allotments; WSIL-TV had filed the necessary certifications and was already operating its prior to this period. Pre-transition testing occurred as part of FCC-mandated build-out requirements, with the stations contributing to regional public education campaigns through on-air announcements and community outreach to inform viewers about the need for converters or upgraded . Following the conversion, the signals provided enhanced picture and compared to analog, paving the way for high-definition programming; WSIL-TV launched its local newscasts in in October 2010, marking it as the first in the to do so. The transition also enabled multicasting via subchannels. WSIL-TV's effective radiated power () stood at 1,000 kW—ten times its analog ERP of 100 kW—while KPOB-TV operated at 34.5 kW digitally. No significant outages were documented during the switchover, and viewers in the benefited from the national NTIA coupon program, which subsidized boxes for over-the-air households.

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