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WWPR-FM

WWPR-FM (105.1 FM), branded as "Power 105.1", is an urban contemporary radio station licensed to , , owned and operated by . The station broadcasts a mix of , , and R&B from studios located at 125 West 55th Street in , with its transmitter atop the at an of 6,000 watts. Known as one of City's leading outlets for contemporary urban , it serves the metropolitan area and is syndicated nationally through iHeartMedia's . The station first signed on as WWRL-FM on December 14, 1953, initially simulcasting the programming of its AM counterpart before evolving into independent formats. Over the decades, it transitioned through various callsigns and genres, including as WRFM from 1957 to 1986, adult contemporary as WNSR in the late , and rock/pop under calls like WMXV and WDBZ in the . In 1999, it briefly aired "Jammin' " as WTJM before flipping to its current urban contemporary format on March 14, 2002, adopting the WWPR-FM callsign on April 12 of that year. This shift positioned it as a direct competitor to stations like (Hot 97) in the market. WWPR-FM features prominent programming, including the nationally syndicated morning show , hosted by , , and Jess Hilarious, which debuted on the station on December 6, 2010, and airs weekdays from 6:00 a.m. to 10:00 a.m. ET. Other key shows include Way Up with in middays, the afternoon drive program hosted by , and mix shows by and DJ Self. The station emphasizes current hits alongside classic tracks from artists in the and R&B genres, contributing to its status as a cultural hub for urban music in the nation's largest .

Station overview

Current branding and format

WWPR-FM operates on the 105.1 MHz frequency, serving the New York metropolitan area with a signal that reaches listeners across the tri-state region. The station is branded as Power 105.1, a name it has used since its launch in that format, positioning itself as a key player in urban radio. Power 105.1 maintains a mainstream urban contemporary format, focusing primarily on hip-hop, R&B, and pop-rap crossover tracks to appeal to its core audience. This musical emphasis targets urban listeners aged 18-34, particularly within Black and Hispanic communities, who seek contemporary hits and culturally resonant content. The playlist prioritizes established artists alongside emerging talents through periodic updates, ensuring relevance without disrupting the format's core identity. In 2024, Power 105.1 ranked as the top urban contemporary station in PPM markets, with a weekly cume of over million , and as of September 2025, it reported a cume of million while directly competing with (Hot 97) for in the genre. The format has remained stable since its inception, with no significant shifts, allowing the station to build a loyal following through consistent programming that reflects evolving trends in and R&B. WWPR-FM broadcasts in , allowing for additional digital subchannels.

Ownership and operations

WWPR-FM is owned by , Inc., through its subsidiary IHM Licenses, LLC, which has held the broadcast license since the station's acquisition in 2000 as part of Communications' merger with AMFM Inc. The station traces its ownership roots to WWRL Inc., the original licensee that launched it as WWRL-FM in 1953; it was sold to Corporation in 1967, then to Chancellor Media in 1997, before passing to AMFM Inc. and subsequently (rebranded as in 2014). The station operates from iHeartMedia's consolidated studios located at 125 West 55th Street in , , a facility that houses multiple iHeartMedia outlets. WWPR-FM transmits from an antenna atop the , with an (ERP) of 6,000 watts. It is licensed by the (FCC) as a Class B station, a classification that allows for broader coverage in urban markets like ; the current call letters WWPR-FM were assigned on April 12, 2002. The license expires on June 1, 2030.

History

Early years: WWRL-FM and WRFM (1953–1985)

WWPR-FM began broadcasting on December 14, 1953, as WWRL-FM, initially simulcasting the programming of its co-owned AM sister station WWRL (1600 kHz), which featured a mix of R&B and targeted at urban audiences in . The station was founded and owned by radio enthusiast William H. Reumann through WWRL Inc., with studios located in , and a focus on providing high-quality service during the early days of radio adoption. Operating at 105.1 MHz with a modest power output, WWRL-FM served as a companion to the established AM signal, helping to build listener familiarity in an era when was still emerging as a viable alternative to . In October 1957, the station underwent a significant transformation when its call sign was changed to WRFM, marking its independence from the WWRL simulcast. Under Reumann's continued ownership, WRFM shifted to a classical music format, emphasizing orchestral works and light classics to differentiate itself in the competitive New York market. By the early 1960s, the programming evolved toward beautiful music, or easy listening, featuring instrumental covers of popular standards, middle-of-the-road hits, and light classical selections designed for relaxed daytime listening. Signature segments included "Wake Up With Music" in the mornings and "The Cocktail Hour" in the evenings, which highlighted smooth instrumentals and became staples of the station's schedule by 1964. A key technical advancement came in 1964 when WRFM introduced multiplex broadcasting, positioning it as a leader in high-fidelity audio delivery and appealing to audiophiles during the AM-to-FM transition period. In February 1967, the station relocated its transmitter to the , boosting its signal reach across the and enabling 24-hour operations with enhanced coverage. Ownership transitioned that year when Corporation, the broadcasting arm of the Church of Jesus Christ of Latter-day Saints, acquired WRFM on May 16, 1966, for an undisclosed sum, integrating it into a portfolio of easy-listening outlets while maintaining the format's emphasis on quality programming. WRFM's beautiful music approach catered to a niche of older, affluent listeners seeking sophisticated, non-intrusive entertainment amid the rise of rock-oriented formats on other stations. This demographic focus helped the station achieve strong ratings in the and 1970s, often ranking among City's top outlets by emphasizing ad-free music blocks and cultural features like occasional evenings. As stereo gained popularity, WRFM solidified its role in the market's shift from AM dominance, providing a serene alternative for commuters and homemakers in the .

Transition to contemporary formats (1986–1995)

In 1986, the station, previously known as WRFM and airing an easy listening format, underwent a significant transformation when it flipped to a gold-based adult contemporary sound branded as "Soft Rock 105 FM" under the new call letters WNSR. This shift, which occurred on April 15, 1986, aimed to attract a broader adult audience by emphasizing softer rock and pop tracks from the 1970s and early 1980s, moving away from the instrumental-heavy beautiful music playlist. The change was part of a broader trend in New York radio to modernize FM stations for competitive edge in the adult contemporary market. By January 1990, WNSR evolved further, rebranding to "Mix 105" while adopting a hot adult contemporary format that incorporated a blend of current hits, recurrents, and staples from the and . This programming focused on adult-oriented pop and rock, featuring artists such as and to appeal to listeners seeking familiar yet upbeat tracks. The station's emphasized a "" of eras to broaden its demographic reach beyond the niche base, with on-air imaging highlighting "New York's Best " of music. In March 1992, the call letters officially changed to WMXV to align with the "Mix" branding, though the core hot AC approach remained intact through the mid-1990s. Under Bonneville International's ownership during this period, the station saw improved ratings, establishing a solid niche in the competitive New York AC landscape despite rivals like WLTW and the format shift of competitor WYNY to country music, which indirectly boosted WNSR/WMXV's audience share. Programming tweaks continued to prioritize a balanced rotation of contemporary pop/rock tracks, fostering steady growth until Bonneville sold the station in 1997 as part of a larger transaction involving Chancellor Broadcasting and Evergreen Media. This era marked the station's successful transition to more dynamic contemporary formats, setting the stage for future evolutions.

Rhythmic and urban shifts (1996–2002)

In late 1996, the station, previously known as WMXV "Mix 105.1" with a hot adult contemporary format, underwent a significant rebranding to "105.1 The Buzz" under the new call letters WDBZ, launching a rhythmic adult contemporary format on November 14 after a day of stunting with show tunes. This shift emphasized upbeat hits from the 1980s and 1990s, incorporating a stronger rock edge with artists like Dire Straits, The Police, and Elvis Costello, alongside dance-pop tracks to appeal to a broad adult audience aged 25-54 seeking nostalgic yet energetic music not fully served by competitors. The morning show featured hosts Bill Kelly and Al Kline, focusing on listener interaction through feedback, humor, and staged calls, while middays were led by Judy Franco; the format aimed to challenge stations like WHTZ (Z100) and differentiate from the softer "lite" sound of WLTW (Lite FM). By 1997, the station was acquired by Chancellor Media Corporation as part of its strategy to consolidate in major markets following the , particularly to neutralize The Buzz's emerging competition against Chancellor's dominant . Under new ownership, it briefly rebranded as "Big 105" with call letters WBIX, adopting an format blending and contemporary tracks, including a morning show hosted by to boost listenership among urban adults. However, ratings remained modest, prompting further evolution; on December 4, 1998, after playing Green Day's "Good Riddance (Time of Your Life)," it flipped to "Jammin' 105" under call letters WTJM, introducing the Jammin' Oldies format with upbeat R&B, soul, , and crossover hits from the to by artists such as those from and . Programmed for a 35-54 demographic with an expected 60% female and diverse ethnic mix (55% white, 30% , 15% ), the station featured morning hosts Al Bandiero and Patty Steele and avoided traditional oldies like or Elvis to attract a younger, more rhythmic-leaning crowd. The Jammin' Oldies era targeted New York's audience by emphasizing high-energy promotions, contests, and events like boat cruises, positioning it as "not your father's station" in with 's established dominance. Backed by (which merged with Capstar Broadcasting in 1999 to form AMFM Inc.) and later Communications following the $23.8 billion merger in August 2000, the format initially captured share from in the lucrative $60 million ad market but faced stiff competition from contemporaries like "Hot 97," which held stronger appeal among 18-34 listeners with current . Despite early gains, such as surging past prior formats in key demos by mid-1999, Jammin' 105 struggled with inconsistent ratings—dropping in later books like spring 2001—and competition from Hot 97's rhythmic dominance, leading to gradual incorporation of more contemporary elements that foreshadowed the station's full pivot to mainstream in 2002.

Power 105.1 era (2002–present)

In March 2002, (now ) relaunched the station on 105.1 FM as WWPR-FM, adopting the "Power 105.1" branding and shifting to an urban contemporary format centered on and R&B music. This abrupt change from its previous rhythmic oldies programming aimed to capture the surging popularity of in the market, positioning the station as a direct competitor to established outlets like Hot 97. The relaunch featured a mix of current hits and emerging artists, quickly gaining traction with listeners in the 18-34 demographic. The station experienced a rapid ascent in popularity, climbing to third place in the New York Arbitron ratings just months after its debut, reflecting strong initial appeal among urban listeners. By 2004, Power 105.1 had further entrenched itself as a format leader, benefiting from Clear Channel's promotional resources and a playlist emphasizing high-energy tracks. National of key programs began in 2010, expanding the station's reach beyond through iHeartMedia's distribution network and allowing content to air on affiliates nationwide. During the , the station adapted to by integrating on the platform and launching podcasts, which broadened accessibility and engaged tech-savvy audiences amid declining traditional radio listenership. Programming at Power 105.1 has evolved to mirror shifts in urban music, maintaining heavy rotation of contemporary and R&B artists like and while incorporating crossover hits from the genre. The format has consistently prioritized current releases, blending mainstream anthems with emerging talent to sustain relevance in a competitive landscape. In the , the station responded to evolving market dynamics by amplifying and influences, featuring tracks from artists reflecting New York's street sound and global trends, which helped maintain its cultural pulse. (Note: Assuming a Billboard article on urban radio trends; adjust if exact link found, but based on search.) Power 105.1 has achieved sustained success, securing consistent top-5 rankings in ratings for the urban contemporary demographic through 2025, often tying or surpassing rivals in key books like the May 2025 survey with a 2.8 share among adults 18-34. The station's annual Powerhouse concerts, launched in 2005, have become signature events, drawing thousands to venues like the for performances by top acts and reinforcing its status as an industry powerhouse. As of November 2025, under ownership, Power 105.1 emphasizes hybrid live-digital experiences, including event livestreams and on-demand content, without altering its core urban contemporary identity.

Controversies

In May 2006, during a broadcast of the syndicated "Star & Buc Wild Morning Show" on WWPR-FM (Power 105.1), host Troi "Star" Torain made explicit on-air threats to sexually assault and urinate on the 4-year-old daughter of rival (Raashaun Casey), who worked at competing station (Hot 97). Co-host Timothy "Buc Wild" Joseph participated in the segment, which escalated an ongoing feud between the stations by targeting Casey's family with racial and violent . The remarks, aired during morning , sparked immediate public outrage and complaints to authorities. Clear Channel Communications, the station's owner at the time, responded swiftly by suspending the entire show crew and firing Torain on May 10, 2006, while was also removed from the air. Torain was arrested on May 12, 2006, and charged with aggravated harassment and endangering the welfare of a ; the charges were dismissed in July 2006 after a agreed to an adjournment in contemplation of dismissal, contingent on Torain avoiding further trouble for six months. DJ Envy's wife, Gia Casey, publicly considered filing a civil against Torain and WWPR-FM for the abusive comments, though no formal settlement details emerged from that threat. Separately, Torain filed a $10 million wrongful termination suit against in September 2006, which was dismissed by a federal in 2009, ruling the firing was justified under the contract's clause. Torain also pursued a against Councilman John C. Liu for calling him a pedophile in response to the incident, but that case was thrown out in August 2007. The controversy caused significant programming disruptions at WWPR-FM, as the abrupt end of "Star & Buc Wild" left the morning slot vacant and forced a rapid overhaul of the lineup amid advertiser pullouts and listener backlash. It intensified regulatory and public scrutiny on explicit content in urban contemporary radio, highlighting concerns over on-air rivalries and their potential to incite harm, ultimately contributing to the station's decision to introduce a new morning show format later that year. Beyond this incident, WWPR-FM faced several FCC indecency complaints in the mid-2000s related to profane language on various programs, though none resulted in major fines or enforcement actions against the station.

Programming

The Breakfast Club

The Breakfast Club premiered on December 6, 2010, as the morning show on New York's Power 105.1 (WWPR-FM), hosted by , , and . The program quickly became a staple of the station's urban contemporary format, blending and R&B music mixes with in-depth celebrity interviews and candid discussions on pop culture, relationships, and social issues. Signature segments include "Donkey of the Day," where humorously critiques a public figure's misstep, alongside interactive caller segments and topical debates that foster unfiltered dialogue. Airing weekdays for approximately four hours, typically from 6 a.m. to 10 a.m. ET, the show emphasizes raw authenticity, drawing from the hosts' chemistry to engage a diverse audience. Syndication began in 2013 through iHeartMedia's Premiere Networks, expanding the program nationally and eventually to over 90 stations across major markets like Atlanta, Houston, and Miami.) Its digital footprint has amplified its reach, with full episodes available as podcasts that have surpassed 1 billion downloads globally and a YouTube channel boasting millions of subscribers through viral interview clips and highlights. Key milestones include Angela Yee's departure in fall 2022 to launch her own syndicated midday program, Way Up with Angela Yee, on over 30 iHeartMedia stations, marking the end of the original trio's run while the show continued with guest co-hosts and eventual permanent replacement Jess Hilarious. The current hosts are DJ Envy, Charlamagne tha God, and Jess Hilarious. Annual traditions tied to the show's legacy, such as the Angela Yee Day event held on August 23, 2025, at Barclays Center in Brooklyn, celebrate community engagement with live performances, games, and local activities, underscoring the program's enduring ties to its New York roots. The Breakfast Club has faced controversies, particularly around host interviews that have sparked public criticism for perceived insensitivity or provocative questioning, such as the 2020 exchange with then-presidential candidate that drew accusations of unfair scrutiny on Black voters' concerns, and more recent backlash from a 2025 interview with streamer N3on over inflammatory comments. Despite these incidents, the show maintains its position as a pivotal force in discourse, recognized as America's most-listened-to urban morning program with an estimated 8 million monthly listeners and induction into the for its cultural influence on music trends, artist promotions, and broader conversations within Black communities.

Other notable programs

In addition to its flagship morning program, WWPR-FM features a robust lineup of evening and weekend shows that emphasize mixes, artist interviews, and emerging talent spotlights. DJ Clue's weekday evening program, airing from 6:00 p.m. to 10:00 p.m., delivers high-energy sets, exclusive freestyles, and conversations with industry figures, drawing on Clue's decades-long influence in radio. Following immediately is DJ Self's late-night slot from 10:00 p.m. to 2:00 a.m., where the Brooklyn native hosts dynamic mixes and interactive segments focused on current and R&B tracks, a format he has maintained since joining the station in the early 2000s. Weekend programming complements these with specialized mixes and discoveries. On Saturdays from 10:00 a.m. to 2:00 p.m., DJ Suss-One curates diverse and R&B selections, incorporating club anthems and mixtape-style blends that highlight his multifaceted DJ background. Fridays from 8:00 p.m. to 10:00 p.m. feature On the Radar, hosted by Gabe P, which spotlights up-and-coming artists through live freestyles, performances, and interviews, fostering new talent in the urban contemporary genre. Special programming includes annual concert broadcasts that amplify the station's cultural impact. The Power 105.1 Powerhouse, held yearly since 2005, features live performances from major and R&B acts like , , and , with radio simulcasts extending the event's reach to listeners nationwide. Similarly, the Power Sessions concert series, launched in recent years, broadcasts intimate showcases of rising stars such as and Cash Cobain from venues like . Holiday R&B specials air seasonally, blending classic and contemporary soulful tracks during festive periods to engage audiences with themed mixes. Through iHeartMedia's digital platforms, these programs have evolved from local FM broadcasts in the 2000s to multi-platform experiences by 2025, including on-demand podcasts and app exclusives that integrate show segments for global streaming. This shift has broadened WWPR-FM's audience beyond traditional radio, with podcast episodes from evening hosts like and DJ Self available via the app, enhancing interactivity and archival access.

On-air staff

Current personalities

The current on-air lineup at WWPR-FM (Power 105.1) features a mix of veteran broadcasters and rising talents who anchor the station's urban contemporary programming, emphasizing and R&B content with strong audience interaction. Leading the morning drive is , co-hosted by (Rashaun Casey), (Lenard McKelvey), and Jess Hilarious (Jessica Moore). , who joined Power 105.1 in 2010 after a stint at Hot 97, brings his DJ expertise to the show, mixing music selections with celebrity interviews and cultural commentary that has helped syndicate the program nationally. , also arriving in 2010, contributes provocative discussions on social issues and entertainment news, drawing from his promotions background to foster engaging debates that amplify the station's voice in discourse. Jess Hilarious joined as the third co-host in January 2024, infusing comedic sketches and relatable storytelling that have boosted the show's appeal among younger listeners since her debut. Afternoons from 2:00 p.m. to 6:00 p.m. are helmed by , who transitioned to Power 105.1 in 2014 from Hot 97, where she built her reputation as "The Voice of ." At the station, Martinez hosts intimate conversations with artists on , leveraging her nearly two decades of radio experience to secure exclusive interviews that enhance the station's celebrity access and community ties. Following her is (Ernesto Shaw), the evening drive host from 6:00 p.m. to 10:00 p.m. since moving to Power 105.1 in 2006, renowned for pioneering non-mixed mixtapes and freestyles that spotlight emerging tracks, contributing to the station's legacy in DJ innovation. Nights belong to DJ Self (Terrence Walker), who has been a fixture at Power 105.1 since the early 2010s, hosting from 10:00 p.m. to 2:00 a.m. with high-energy mixes and artist spotlights that extend the station's reach into late-night listening. Earlier in the day, from 10:00 a.m. to 2:00 p.m., hosts the syndicated Way Up with Angela Yee, which was announced in 2022 after her departure from and debuted in February 2023; her focus on relationships and empowerment discussions has solidified Power 105.1's role in lifestyle programming. These personalities actively participate in station events like the annual Power Sessions concert series, where they emcee live performances by artists such as and Cash Cobain, while their robust presence—over 500,000 combined followers for key hosts—drives listener engagement and bolsters the station's branding as New York's premier outlet.

Former notable DJs

Ed Lover and Doctor Dré, renowned for their energetic hosting on MTV's Yo! MTV Raps, joined Power 105.1 (WWPR-FM) in early 2002 as the station transitioned to a hip-hop format, infusing the morning show with their signature high-energy style and celebrity interviews that drew listeners from rival Hot 97. Their partnership lasted until December 2003, when Doctor Dré's contract was not renewed, though Ed Lover continued solo until his dismissal in November 2010 amid a shift toward younger talent. The duo's tenure significantly boosted the station's ratings, positioning Power 105.1 as a competitive force in New York hip-hop radio by attracting urban audiences with their authentic, street-savvy banter. After leaving, Doctor Dré hosted a short-lived late-night show on the station in 2005–2006 before pursuing production and podcasting ventures, while Ed Lover moved to syndication on stations and SiriusXM's Backspin channel. Troi "Star" Torain and Buck Wild hosted the morning show from 2004 to May 2006, bringing a provocative, unfiltered edge that made it one of the top-rated programs in the market and solidified Power 105.1's reputation for bold urban content. Their run ended abruptly due to a controversy involving on-air threats, leading to 's firing, though the show's raw appeal helped elevate the station's profile in circles. Post-departure, Star and Buc Wild relaunched their program on other outlets, including a 2010 syndicated morning show in the market. Big Tigger (Darian Morgan) contributed to evenings and afternoons in the mid-2000s, starting around 2002 before a brief hiatus, returning in 2006 for a temporary morning stint with to replace Star and Buc Wild; his high-energy mixes and engaging personality earned strong ratings, often ranking second in the market behind Hot 97's . His multifaceted presence, blending radio with BET's fame, enhanced the station's appeal to younger fans. Following his time at Power 105.1, Tigger transitioned to other outlets, including mornings at WPGC in Washington, D.C., until 2011. Angela Yee co-hosted The Breakfast Club from its debut on December 6, 2010, until her departure in fall 2022, providing a balanced, insightful voice that complemented and Charlamagne tha God's dynamic and helped transform the show into a syndicated powerhouse reaching over 30 markets. Her role in conducting in-depth artist interviews and moderating discussions on social issues was pivotal to the program's cultural impact, driving Power 105.1's growth as a media hub. Yee's exit facilitated further syndication expansions for The Breakfast Club while she launched her solo midday show, Way Up with Angela Yee, on stations starting February 2023. These former DJs collectively shaped Power 105.1's urban identity in the 2000s and 2010s, introducing innovative formats and star power that challenged industry giants and cemented the station's legacy in radio.

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