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Web.com

Web.com was an American technology company specializing in web presence solutions, including , web hosting, , and online marketing services targeted at small and medium-sized businesses (SMBs). Founded in 1999 as Website Pros in , the company evolved through , rebranding to Web.com Group, Inc. in 2008 after merging with an earlier entity of the same name. Key milestones included its 2010 acquisition of Register.com for $135 million, creating a major player in online services for SMBs, and its 2011 purchase of —the world's first domain registrar, founded in 1979—for approximately $560 million, expanding its domain and hosting capabilities. In 2018, Web.com was acquired by Siris Capital Group for $2 billion, becoming a private entity focused on digital solutions. The company further grew through the 2016 acquisition of Yodle, enhancing its local marketing offerings. By 2021, Web.com merged with Endurance International Group in a $3 billion deal backed by Clearlake Capital and Siris Capital, forming Newfold Digital, a global web technology provider serving millions of customers with brands like Bluehost and HostGator. As of June 2025, the Web.com brand was fully integrated into under Newfold Digital, consolidating its AI-powered website builder, hosting, and tools into a unified platform to streamline services while maintaining support for existing customers. This move aimed to deliver an enhanced all-in-one digital experience, leveraging over 40 years of combined expertise from ' heritage. Throughout its , Web.com emphasized user-friendly tools like AI site builders and 24/7 support, helping SMBs establish and grow their online presence without technical expertise.

Corporate profile

Founding and headquarters

Website Pros Inc., the predecessor to Web.com, was founded on March 2, 1999, by Darin Brannan as a provider of web services targeted at small and medium-sized businesses. The company was incorporated under the to facilitate its operations in the burgeoning sector. From its inception, Website Pros Inc. established its principal headquarters at 12735 Gran Bay Parkway West, Building 200, in Jacksonville, Florida. The firm later relocated to 5335 Gate Parkway in Jacksonville. The firm's early focus centered on delivering accessible web design and hosting tools, including subscription-based solutions like eWorks! XL, which enabled businesses to build, market, and optimize websites without extensive technical expertise. This approach addressed the needs of small businesses seeking an online presence amid the dot-com era's expansion. A pivotal early milestone occurred in October 2001 when Website Pros acquired key assets from NetObjects Inc., a developer of software, enhancing its technological capabilities for site creation and management. This acquisition integrated NetObjects' platform into Website Pros' offerings, streamlining web building processes for its clientele. These foundational steps positioned the company for further growth, culminating in a merger with Web.com, Inc. in 2007.

Leadership and operations

Sharon Rowlands has served as CEO of Newfold Digital—parent of Web.com—since January 2019, overseeing the strategic direction and integration of web presence solutions, including those formerly under Web.com. Under her leadership, the organization maintains a focus on governance structures that support efficient decision-making and compliance in the web technology sector. As of June 2025, the Web.com brand has been fully integrated into Network Solutions, a Newfold Digital brand, consolidating AI-powered website builder, hosting, and marketing tools into a unified platform while maintaining support for existing customers. As of the end of 2017, Web.com employed approximately 3,600 people, reflecting its operational scale in providing web presence solutions to small businesses worldwide prior to subsequent mergers. The company achieved $749.3 million in revenue for the full year 2017, underscoring its and market position during that period. The headquarters are located in , at 5335 Gate Parkway, enabling centralized operations while expanding global reach to serve international clients post-mergers. Since 2021, operations have been under the ownership of Newfold Digital, enhancing its governance framework for broader web technology services.

Products and services

Website building and hosting

Web.com offered a drag-and-drop designed for small businesses, enabling users to create responsive sites through an intuitive, section-based editor that simplified layout customization without requiring expertise. The platform provided over 200 customizable templates across categories such as , services, and portfolios, allowing businesses to tailor designs with industry-specific layouts, fonts, colors, and images while ensuring mobile optimization for cross-device compatibility. Key e-commerce tools included unlimited product listings, inventory management, discount codes, abandoned cart recovery, and integrations with payment processors like and , making it suitable for small online stores without advanced development needs. Shared hosting plans, starting at around $1.95 per month, incorporated reliable infrastructure with 100% uptime guarantees, fast loading speeds (averaging 1.2 seconds for key metrics), and for managing files, emails, and backups. The service emphasized user-friendly interfaces with AI-powered features, such as automated and onboarding chatbots, alongside built-in tools including health checks, meta tag editing, integration, and performance reports to enhance visibility for audiences. Technological integrations extended to content management systems like , facilitating easy installation and blog functionality for ongoing site maintenance. As of early 2016, Web.com served approximately 3.3 million subscribers, reflecting its role in delivering accessible website solutions during its active years. Plans often bundled website building and hosting with domain services for streamlined setup. Following the June 2025 integration into under Newfold Digital, these website building and hosting services continue to be available as part of a unified platform.

Domain registration and digital marketing

Web.com provided services allowing users to secure domain names across a wide array of top-level domains (TLDs), including popular extensions such as .com, .org, and .net, as well as hundreds of others like .io and .co. The registration process involved using an integrated search tool to check availability, followed by selecting a registration period—typically one to ten years—with options for immediate activation and seamless linkage to hosting or email services. Domain transfers were facilitated through a secure, user-friendly that supported both individual and bulk operations, enabling customers to move existing domains from other registrars without . Privacy protection features were a component, including free privacy to mask personal contact information from public databases, thereby reducing and risks. Additional safeguards encompassed scanning for ongoing security monitoring and AdultBlock to prevent unauthorized registrations in sensitive TLD categories, all accessible via a centralized account dashboard. Complementing these domain services, Web.com offered digital marketing tools tailored for small businesses, with a strong emphasis on (SEO) to improve site visibility through keyword-optimized content and on-page enhancements. Social media integration allowed users to connect platforms like and directly within their online presence, streamlining content sharing and audience engagement without requiring advanced technical skills. Email campaign tools enabled the creation and management of newsletters and promotional blasts, integrated with domain-based addresses for professional branding. These services were bundled into affordable packages designed for non-technical users, such as the all-in-one online presence suites that combined with marketing add-ons starting at low introductory rates. Analytics dashboards provided real-time insights into traffic, performance, and campaign effectiveness, helping users track through intuitive visualizations rather than complex metrics. This focus on simplicity and cost-effectiveness positioned Web.com's offerings as accessible entry points for entrepreneurs building their . Following the June 2025 integration into under Newfold Digital, these and services continue to be available as part of a unified platform.

History

Origins as Website Pros (1997–2007)

Website Pros was founded in 1997 and incorporated on March 2, 1999, in the state of as WSI Systems, Inc., soon renamed Website Pros, Inc., with its headquarters established in . The company targeted small and medium-sized businesses by offering affordable web services, including website design, hosting, solutions, and marketing tools delivered through subscription-based models. Its initial product lineup featured automated website publishing software and professional services to help non-technical users build and manage online presences, addressing the growing demand for digital tools among local enterprises during the late boom. Early growth was fueled by substantial investments, raising $4.4 million in Series A funding in June-July 1999, $11.9 million in Series B from August to November 1999, and $47.8 million in Series C from December 1999 to January 2000. In October 2001, Website Pros acquired the assets of NetObjects, Inc., a pioneer in software, gaining rights to NetObjects , a drag-and-drop tool that enhanced its proprietary platform for automated site creation and management. This acquisition integrated advanced authoring capabilities into its offerings, supporting the development of subscription services like eWorks! XL for customizable websites and SiteBuilder for template-based construction. By 2004, the company had grown to over 40,000 subscribers, with revenues reaching $23.4 million, reflecting steady expansion in its core small-business market. The dot-com bust severely impacted Website Pros, contributing to significant financial losses, including $35.3 million in 2000, $6.3 million in 2002, and $1.5 million in 2003, amid a broader industry contraction that reduced venture funding and customer spending. High annual customer churn rates of 56-60% and intense competition from larger hosting providers, internet service providers, and software tools like and Dreamweaver further strained operations, as these rivals offered similar services with greater resources. Despite these challenges, the company went public in November 2005 via an on under the ticker WSPI, raising capital to bolster infrastructure and pursue further growth. By the mid-2000s, Website Pros focused on expansion through strategic partnerships, including marketing alliances with (driving 65-86% of new customers in 2004), , , , and Yahoo!, which enhanced its lead generation and capabilities like SiteSweeper and Visibility Online. These collaborations positioned the company for broader distribution and integrated services, culminating in its 2007 acquisition of Web.com, Inc., which merged the two entities and set the stage for rebranding.

Growth as Web.com (2008–2017)

Following the merger of Website Pros, Inc. with Web.com, Inc. in September 2007, the combined entity adopted the Web.com name in June 2008, aligning its branding more closely with its core web services offerings. Web.com, Inc. had originated from the 2005 acquisition of assets from the original Web.com by , Inc., a web hosting provider established in 1999 that rebranded to Web.com in 2006. The name change to Web.com Group, Inc. coincided with a shift to the stock symbol WWWW, effective June 9, 2008, building on the company's public status established through Website Pros' IPO in 2005. This rebranding period initiated a phase of aggressive expansion targeted at small and medium-sized businesses, emphasizing website building, , and online marketing solutions. Key to this growth were strategic acquisitions that enhanced Web.com's market reach and service portfolio. In August 2010, Web.com completed the acquisition of Register.com, a prominent domain registrar, for $135 million, which included $25 million in cash and the assumption of $110 million in debt, increasing the company's subscriber base by over 400% to more than one million. The momentum continued with the October 2011 acquisition of , a leading and web hosting provider, for $405 million in cash plus 18 million shares of Web.com stock. This deal integrated ' established registrar operations, which managed millions of domains, and expanded Web.com's presence in the sector by combining complementary technologies and customer segments. These acquisitions fueled operational scaling, with the company reporting a post-2011 exceeding $200 million and focusing on integrated digital tools to support SMB online presence. In 2016, Web.com acquired Yodle, a local provider, for $342 million, expanding its marketing services and increasing its subscriber base to 3.4 million. By 2017, Web.com's emphasis on the market had driven substantial revenue growth, reaching $749.3 million for the full year, up from $710.5 million in 2016, reflecting a of approximately 27% in non-GAAP revenue since 2007. This expansion solidified Web.com's position as a key player in affordable web services, serving over three million customers through streamlined platforms and marketing support.

Ownership and major developments

Acquisition by Siris Capital (2018–2020)

In June 2018, Web.com announced an agreement to be acquired by an affiliate of Siris Capital Group, LLC, a focused on technology and telecommunications investments, in an all-cash transaction valued at approximately $2 billion, or $25 per share—a 30% premium over the company's 90-day volume-weighted average stock price. Following a "go-shop" period that allowed Web.com to solicit alternative bids, the agreement was amended in August 2018 to increase the price to $28 per share, raising the equity value to about $1.47 billion and the enterprise value to over $2 billion including assumed debt. The acquisition was completed on October 11, 2018, after approval by Web.com shareholders, resulting in the company becoming wholly owned by the Siris affiliate and delisted from the under the ticker . This transition to private ownership provided Web.com with flexibility to pursue long-term growth strategies without the pressures of public market reporting, as noted by outgoing CEO David L. Brown, who highlighted Siris's expertise in supporting technological evolution for customer-focused solutions. Under Siris's ownership, Web.com shifted emphasis toward enhancing digital transformation tools tailored for small businesses, including streamlined website building, hosting, and online marketing services to improve customer acquisition and retention. In January 2019, Siris-backed board appointed Sharon Rowlands, a veteran in digital marketing turnarounds from roles at ReachLocal and Gannett, as CEO effective January 28, succeeding Brown; Rowlands prioritized elevating customer experience amid Web.com's low rankings on small business trust indices, aiming to refine product offerings for better usability and value. Operationally, the backing facilitated optimization of previously acquired assets, such as the 2016 purchase of Yodle—a local platform—for over $300 million, by further integrating its lead-generation tools into Web.com's ecosystem to bolster online visibility and performance marketing capabilities. This period of privatization laid groundwork for subsequent industry consolidation.

Merger with Endurance and Newfold Digital (2021–2024)

In February 2021, Web.com merged with Web Presence Solutions, a division of (EIG), following Group's completion of its $3 billion acquisition of EIG. This strategic combination, valued at an enterprise level of $2.2 billion for Web.com's integration, formed Newfold Digital as a unified entity serving approximately 6.7 million customers worldwide with web presence solutions. Owned jointly by and Siris Capital Group, the new company aimed to leverage synergies in hosting, , and to enhance small and medium-sized business (SMB) offerings. A key aspect of the merger involved the of , EIG's subsidiary, which received a strategic from Clearlake and Siris affiliates to operate independently, allowing Newfold Digital to focus on core web infrastructure services. This separation streamlined operations and positioned for standalone growth outside the consolidated web hosting portfolio. During this period, Newfold Digital integrated prior acquisitions to bolster its global reach, including the full incorporation of Donweb.com—acquired by Web.com in early 2017 as a leading Latin American hosting and provider—into its expanded , enhancing regional capabilities in - and Portuguese-speaking markets. These integrations supported broader synergies, such as shared technology stacks and customer data unification, contributing to a more cohesive service delivery model. Operationally, Newfold Digital shifted toward modernization, preparing for infrastructure migrations and investing in -enhanced tools to improve user experiences. From onward, the company unified disparate systems using hybrid solutions like Virtuozzo to facilitate smoother transitions to environments, laying groundwork for scalable hosting. By 2023, it introduced -powered features, including an for Web.com that generates customized sites based on user inputs and an Writer tool for content creation, marking early adoption of to streamline SMB digital transformations. These efforts emphasized efficiency and innovation, with integrations focusing on in and without overhauling legacy systems prematurely.

Brand integration and legacy

Transition to Network Solutions (2025)

On April 24, 2025, Newfold Digital announced the sunsetting of the Web.com brand as part of its strategy to streamline operations under a unified portfolio. This decision marked the end of Web.com's independent identity, with all customer accounts scheduled for migration to the Network Solutions platform to enhance service integration and customer experience. The migration process began in April 2025, involving the seamless transfer of Web.com's customer base, including websites, domains, and hosting services, to ' infrastructure. Newfold Digital emphasized that the transition would be handled automatically, preserving users' login credentials, billing details, and active services without interruption, while incorporating Web.com's AI-powered tools into ' offerings. This phased approach allowed for testing and minimal downtime, ensuring continuity for the millions of customers reliant on these web presence solutions. By June 18, 2025, the full integration was complete, consolidating all Web.com operations under the brand to provide a unified platform for , building, and . This milestone reflected Newfold Digital's broader reorganization into two divisions—Network Solutions Group and Group—positioning Network Solutions as the primary brand for SMB-focused web services. The consolidation aimed to deliver enhanced, all-in-one digital experiences by combining the strengths of both brands, without altering core customer functionalities.

Impact and current status

Web.com's legacy lies in its role as a pioneer of affordable web tools tailored for small businesses, offering subscription-based solutions that democratized online presence and capabilities for entrepreneurs and SMBs lacking technical expertise. The company significantly influenced the and web hosting markets through a strategy of aggressive expansion, completing over 20 acquisitions that integrated complementary technologies and customer bases, thereby consolidating fragmented services into scalable platforms for and site management. Following its full integration in June 2025, Web.com's services— including website building, , and hosting—continue to operate seamlessly under the Network Solutions division of Newfold Digital, while related hosting and AI-driven tools are supported through the division as part of Newfold's restructured two-division model. This consolidation enhances resource allocation and customer support, serving nearly 7 million global users without disrupting legacy Web.com functionalities. The company's contributions have earned notable recognition, including a Stevie in 2023 for its solutions in the American Business Awards, highlighting its innovative online store builder for small retailers. In 2025, post-merger enhancements under received a Globee for Best Solutions for Business, underscoring Web.com's evolving impact on automated . Financially, Newfold Digital faced challenges in 2025, with downgrading the company's to CCC- in August amid ongoing debt pressures and refinancing risks, reflecting broader strains from prior acquisitions including Web.com. Despite this, Web.com's integrated operations remain a core asset in Newfold's portfolio, sustaining its focus on accessible digital infrastructure for small businesses.

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