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Widex

Widex is a prominent Danish brand specializing in the design, development, and manufacture of advanced digital , renowned for delivering natural sound quality and innovative solutions for . Founded in 1956 by electronics engineer Christian Tøpholm and businessman Erik Westermann, the company originated as a family-owned enterprise focused on pioneering hearing technologies. In , Widex merged with Sivantos to form , a global leader in that combines over 140 years of combined experience in hearing care . Headquartered in Lynge, , Widex operates as a premium brand within WS Audiology's portfolio, targeting independent hearing care professionals through a B2B2C model. The company's core technology revolves around its proprietary time-domain processing platform, which emphasizes crystal-clear speech understanding alongside accurate environmental sound reproduction. Widex hearing aids, available in styles such as behind-the-ear (BTE), receiver-in-canal (RIC), and in-the-ear (ITE), incorporate features like rechargeable batteries, connectivity, and AI-driven adaptations for personalized hearing experiences. Throughout its history, Widex has been at the forefront of audiological advancements, including the introduction of the world's first commercially available 100% in-the-ear in 1995, which revolutionized the industry by shifting from analog to fully processing. Subsequent milestones include the 2020 launch of the Widex Moment platform, the first to achieve zero audible processing delay for mild to moderate , enhancing natural sound perception. More recently, in 2024, Widex unveiled the SmartRIC with an innovative L-shaped for improved directional performance, and in 2025, the Allure platform powered by the next-generation W1 chip, featuring cloud-based fitting software and Precision Hearing Technology. In October 2025, Widex expanded the Allure portfolio with new form factors, accessories, and enhancements to its fitting platform. These developments underscore Widex's ongoing dedication to research-driven innovation, with products like the Sound Assist accessory earning accolades such as the 2024 Red Dot Awards for blending premium performance with user-friendly . Beyond technology, Widex emphasizes patient-centered care, offering apps like the Widex Moment and Allure for remote adjustments and management, while supporting global access through a network of hearing care providers. As part of , Widex contributes to broader initiatives aimed at unlocking through better hearing, serving millions worldwide with solutions that prioritize both audiological efficacy and integration.

History

Founding and early development

Widex was founded in 1956 in by Christian Tøpholm, an electronics engineer, and Erik Westermann, a businessman and former sales manager at , as a small family-owned operation initially producing basic analog hearing aids such as the pocket-style Widex 561 model. From its inception, the company emphasized research-driven development, leveraging Tøpholm's technical expertise to innovate in sound processing while establishing its headquarters in Lynge, in Allerød Municipality north of . Under continued family ownership by the Tøpholm and Westermann families, Widex experienced steady growth during the and , expanding production to include behind-the-ear analog devices like the Model 671-D in 1970, and entering markets through Westermann's focus on representation. By the , the company had further diversified its analog portfolio with in-the-ear models, solidifying its position as a key player in Europe's hearing aid sector while maintaining a modest early that grew alongside its research-oriented operations.

Key technological milestones

Widex's technological journey began with analog s in the mid-20th century, which provided foundational amplification but were limited in adaptability and sound processing. A pivotal shift occurred in 1995 with the launch of the Senso, recognized as the world's first fully in-the-ear , developed through a collaborative research program with at the Technical University of Copenhagen that advanced for hearing devices. In the , Widex advanced further, exemplified by the 2005 Inteo model, which introduced linear transposition—a technique that shifts high-frequency sounds to audible lower ranges, significantly improving speech clarity in noisy environments and overall sound quality without distorting natural acoustics. The 2010s saw Widex's expansion into wireless technologies, highlighted by the 2016 BEYOND platform, which integrated for seamless direct to smartphones and other devices, enabling audio streaming and remote adjustments to enhance user convenience. This period also culminated in the 2018 Evoke release, the first to employ via SoundSense technology, allowing real-time adaptation to individual sound preferences based on user feedback during daily use. Throughout these developments, Widex secured influential patents and fostered research collaborations with audiological specialists worldwide, including the 2012 European Inventor Award for CAMISHA, a process that enables precise, customized in-situ shell production for superior fit and comfort.

Merger and integration into WS Audiology

In May 2018, Widex, a family-owned Danish company, announced an $8 billion merger with Germany's Sivantos Group to form , positioning the new entity as the world's third-largest hearing aid conglomerate by revenue. The merger was completed on March 1, 2019, establishing with dual global headquarters in Lynge, —Widex's original base—and , while Widex continued to operate as a distinct within the larger . Following the merger, ownership transitioned to the EQT group, which had previously backed Sivantos and facilitated the deal to enhance scale and innovation capabilities. Under , Widex has experienced sustained post-merger growth, including a 10% organic revenue increase in the 2023/24 financial year, bolstered by expanded R&D investments such as the 2024 opening of a new Research and Development hub in , , and market presence in approximately 100 countries. In April 2025, welcomed ATHOS KG as a new minority , securing €590 million in equity financing from existing and new investors to bolster and fund innovations across its brands, including Widex. In July 2024, Jan Makela was appointed as President and CEO of , overseeing Widex and other brands as part of the group's leadership structure.

Products

Hearing aid models and styles

Widex hearing aids are available in several styles designed to accommodate a range of user preferences and severities, from mild to profound. The receiver-in-canal () style features a discreet housing behind the ear connected to a receiver wire in the , offering versatility for mild to profound while maintaining a low-profile appearance. Behind-the-ear (BTE) models position the device entirely behind the ear with a tube or wire to the , providing robust suitable for mild to profound loss and often including power options for severe cases. In-the-ear (ITE) and custom models, such as completely-in-canal () variants, are molded to fit within the or canal for a nearly invisible profile, targeting mild to moderately severe while allowing for personalized comfort. Among Widex's key models, the , introduced in 2020, emphasizes natural sound processing through its PureSound technology, which minimizes processing delay to deliver uncompressed audio across minimal to profound levels in , BTE, and custom ITE styles. The Widex SmartRIC, launched in 2024, features an innovative L-shaped design for improved directional microphone performance and is available in rechargeable styles for mild to profound loss. The Widex Allure, launched as the 2025 flagship platform, builds on this foundation with the new chip, enabling enhanced speech-in-noise performance via features like Speech Enhancer Pro, and is available in rechargeable and BTE configurations for mild to profound loss. Unique features across these models include rechargeable lithium-ion batteries—offering up to 37 hours for Moment BTE models and approximately 25 hours (including 7 hours of streaming) for Allure—IP68-rated dust and water resistance for durability in daily use, and integrated relief through Zen Therapy, which generates tones to mask ringing. These elements support seamless integration with brief AI-driven adjustments for environmental adaptation, without altering core sound fidelity. Pricing for Widex hearing aids typically ranges from $2,800 to $4,200 per pair, depending on the model, level, and included services, though higher-end configurations can reach $7,000 or more. All models require professional fitting by licensed hearing care providers, who conduct audiometric assessments and customize programming for optimal performance. The product lineup has evolved from earlier platforms like the Evoke series (2018), which introduced for sound adaptation, to the in 2020, the SmartRIC in 2024, and now to Allure in 2025, with older lines such as Inteo (2005) fully discontinued to prioritize advanced chip-based processing.

Accessories and software

Widex offers a range of accessories and software that complement its hearing aids, enabling enhanced connectivity, customization, and management of hearing health. The Widex Allure App, launched in 2025, allows users to personalize their listening experience through features like an for adjusting bass, mid, and high frequencies, as well as AI-powered sound assistants for creating custom programs based on environmental needs. It also supports volume adjustments via a slider, program switching, battery status checks, and a "Find My Hearing Aids" tool with tracking and mapping. The app won the Best Hearing Device: (Assistive Technology & Software) category in the 2025 Hearing Technology Innovator Awards. For professional use, the Compass Cloud platform provides cloud-based tools for remote fitting and , featuring a browser-based interface that integrates with the Noah database and Noahlink programmer for streamlined workflows and automatic updates. It supports secure, password-free access with ISO-certified data protection, allowing hearing care professionals to achieve precise fittings with minimal fine-tuning. Compass Cloud earned the Best Clinical Product (Service Delivery) award in the 2025 Hearing Technology Innovator Awards. Hardware accessories include the SoundConnect, a compact USB Bluetooth that streams stereo audio directly from PCs or laptops to compatible , facilitating hands-free use in work or private settings. Intuitive chargers, such as the Charge n Clean and Portable models, use for hassle-free recharging, providing up to 38 hours of use from a four-hour charge or four hours from a 30-minute , while also offering drying and sanitizing functions. Remote microphones like the COM-DEX and Sound Assist enable high-quality audio streaming from devices, partner microphones, or telecoil systems, improving speech clarity in noisy environments. TV adapters, including the TV Play 2 and TV-DEX, connect to televisions for direct wireless streaming, allowing users to adjust volume independently and mute the hearing aid microphone for focused listening. These solutions integrate seamlessly with (version 17 or later) and devices (supporting on OS 11+ or LE Audio on OS 14+ for select models like 7-9 and +), enabling hands-free calling, streaming, and playback directly to hearing aids. management is supported through therapy sounds—random, chime-like tones designed to reduce tinnitus perception—accessible via the Allure App and compatible accessories like streamers for relaxation and masking. All accessories are compatible with Widex Allure models for enhanced functionality.

Technology and innovations

Digital and AI advancements

Widex marked a significant advancement in in 1995 with the introduction of the SENSO, the world's first commercially available 100% in-the-ear , transitioning fully from analog to . This shift enabled more effective algorithms and precise control over , resulting in improved speech intelligibility in challenging acoustic environments compared to previous . In 2018, Widex pioneered the integration of in the EVOKE hearing aids, the first to employ for real-time adaptation based on user preferences. Through the SoundSense Learn , connected via a smartphone app, the system collects user feedback on sound quality during everyday listening and uses algorithms to refine processing parameters, enhancing personalization over time. This approach allows the hearing aids to evolve with the user's needs, optimizing sound delivery without manual intervention. Subsequent Widex models advanced AI-powered personalization, incorporating algorithms for speech enhancement and natural sound reproduction to deliver immersive audio experiences. Features like MySound leverage to analyze listening scenarios and adjust parameters dynamically, prioritizing clear speech while maintaining the fidelity of environmental sounds; for example, the Allure platform uses these capabilities to balance speech clarity with spatial awareness in real-world settings. To further enhance connectivity and performance, Widex incorporated LE Audio in recent platforms, enabling low-latency streaming and hands-free communication for superior audio quality and device integration, alongside directional microphones that simulate natural pinna effects for better front-back localization and noise management. Widex validates these developments through collaborations with audiological experts, confirming the efficacy of user-AI interactions in optimizing .

Recent platform developments

The Widex platform, introduced in 2020 and utilized through 2024, represented a significant advancement in natural sound processing with its PureSound technology, which employs ZeroDelay processing to minimize to 0.5 milliseconds, delivering organic, undistorted audio that aligns closely with direct ear perception. This approach enhanced speech clarity and environmental awareness, building on earlier elements from the Evoke series to create a more immersive listening experience without artificial artifacts. In 2025, Widex launched the Allure platform, powered by the innovative W1 chip, which offers four times faster processing speeds and four times the memory capacity compared to its predecessor, enabling more sophisticated real-time audio handling. The W1 chip integrates Precision Hearing Technology, including Speech Enhancer Pro, which leverages AI-trained sound classification—derived from seven years of user data—to improve speech intelligibility by up to 4.3 dB in noisy environments while preserving natural soundscapes. AI integration in the Allure platform extends to predictive environmental adaptation through the AI Sound Assistant in the accompanying app, which analyzes current acoustics and retrieves cloud-optimized settings to anticipate and enhance proactively. This feature, combined with the chip's energy-efficient design, supports battery optimization, providing up to 25 hours of operation including streaming on a single charge, reducing power consumption during adaptive processing. In October 2025, Widex expanded the Allure platform with new form factors, accessories, and enhanced fitting tools via an updated Compass Cloud software. The Allure platform's innovations, particularly the AI-powered Widex Allure App and cloud-based Compass Cloud fitting software, earned top honors in the 2025 Hearing Technology Innovator Awards, recognizing their contributions to user and professional efficiency. Under , Widex's ongoing R&D emphasizes sustainable chip design, aligning with broader initiatives such as material recycling and reduced environmental impact in manufacturing processes.

Corporate structure

Ownership and leadership

Since its formation through the 2019 merger of Widex and Sivantos, Widex has operated as a prominent under A/S, a headquartered in Lynge, , and . 's ownership is structured with 51% held by CN8 A/S, the joint investment vehicle of the founding Tøpholm and Westermann families alongside the Foundation, and the remaining 49% owned by firms EQT and ATHOS KG, the latter joining as a minority in April 2025 with a €590 million investment to support growth. Leadership at , which oversees Widex, is headed by Jan Makela, appointed President and CEO effective July 15, 2024, succeeding Eric Bernard; Makela brings extensive experience from roles including President and CEO of GE Healthcare's Imaging division. The executive committee includes key figures such as Marianne Wiinholt (CFO) and Maarten Barmentlo (CMO), expanded in October 2024 to enhance strategic oversight. For Widex specifically, historical ties persist through figures like Jan Tøpholm, former CEO and chairman, who maintains involvement via family ownership. The governance model employs a two-tier structure, with a —including family representatives like Westermann as Vice Chair—setting overarching strategy while allowing brand-level operational focus, including Widex's continued emphasis on independent autonomy rooted in its Danish heritage. This setup preserves the Tøpholm and Westermann families' influence on Widex's brand identity and innovation legacy. Widex operations are supported by WS Audiology's global workforce of approximately 12,600 people (as of 2025), dedicated to its product development and market activities.

Global operations and workforce

Widex, as a brand under WS Audiology, maintains its global headquarters in Lynge, Denmark, at Nymoellevej 6, where it also operates a key research and development hub alongside production and distribution activities employing over 1,000 people. Manufacturing for Widex products is primarily centered in Denmark but supported by WS Audiology's seven main production sites worldwide, including facilities in Singapore, China, Mexico, and the United States (with additional sites in the Philippines and India), enabling efficient global supply chain operations. In April 2025, WS Audiology opened a new commercial and production hub in Bangalore, India, to support expansion in the Asia-Pacific region. The company further extends its presence through subsidiaries and offices in more than 45 countries, facilitating localized operations and support. Widex hearing aids are distributed in over 100 countries across regions including , , the , , and , with particularly strong market penetration in due to its Danish roots, through expanded U.S. sales infrastructure, and via dedicated research and production hubs. Sales are conducted almost exclusively through professional channels, partnering with hearing care professionals, audiologists, and clinics rather than models, ensuring expert fitting and support for users. As part of , Widex contributes to a workforce of approximately 12,600 employees globally, with Widex-specific roles concentrated in research and development in , sales teams in key markets like the U.S., and audiology support functions across subsidiaries. To adapt to regional needs, Widex products and accompanying apps, such as the Widex Moment app, support multiple localized languages and comply with international regulatory standards, including FDA approval and in the .

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