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World of Frozen

World of Frozen is a themed land at Hong Kong Disneyland Resort inspired by Disney's Frozen franchise, recreating the fictional kingdom of Arendelle with immersive environments including Arendelle Village and Arendelle Forest, complete with landmarks such as Arendelle Castle and Elsa's Ice Palace. Opened on November 20, 2023, it marks the world's first standalone Frozen-themed area in a Disney park, featuring attractions, dining, shopping, and entertainment that bring the story's characters and settings to life. The land's primary attractions include , a gentle ride through the kingdom and North Mountain that showcases advanced of , Elsa, , Kristoff, and other characters while culminating in a performance of "," and Wandering Oaken's Sliding Sleighs, a offering scenic views of the forest and with gentle twists and turns. Dining options immerse guests in Scandinavian-inspired , such as the quick-service Golden serving Norwegian-style and platters, the sweets-focused Northern Delights with treats and desserts, and the snack cart Forest Fare featuring items like churros, cookies, and . Shopping experiences highlight merchandise at Tick Tock Toys & Collectibles, which offers toys, apparel, and accessories including headbands and character plush, alongside the pop-up Traveling Traders for souvenirs like keychains. Entertainment at World of Frozen includes the interactive Playhouse in the Woods, a theatrical show using projections, lighting effects, and to feature , Elsa, and in a woodland adventure, as well as character meet-and-greets with , Elsa, Kristoff, and Oaken throughout the day. Developed as part of Disneyland's expansion to celebrate the resort's growth, the land incorporates innovative theming with artificial snow effects and detailed architecture to evoke a perpetual winter wonderland. Plans for additional World of Frozen areas include an opening at in spring 2026, transforming part of the park into an extension of the Arendelle experience with similar attractions and immersive storytelling.

History and Development

Announcement and Planning

The development of World of Frozen began with the November 22, 2016, announcement by and the Hong Kong government of a multi-year HK$10.9 billion expansion of , which included plans for a dedicated Frozen-themed land. This was followed by its initial detailed announcement at the D23 Expo 2019, where Disney revealed plans for the first dedicated Frozen-themed land at , featuring an immersive recreation of Arendelle with a village area and inspired by the films. showcased during the presentation highlighted key elements such as a fjord-like waterway and castle views, positioning the land as a centerpiece for the park's multi-year expansion. Expansion plans for the project extended to other parks, with details for a -themed area at —branded as Frozen Kingdom within the new port—unveiled in as part of a major resort-wide growth initiative. By 2023, following the opening of the land, integrated World of Frozen into its broader global strategy, committing to $60 billion in investments over the next decade to enhance theme park experiences amid the franchise's sustained popularity. This approach capitalized on the cultural phenomenon of the films, which collectively grossed over $2.7 billion worldwide at the , with earning $1.28 billion and achieving $1.45 billion. Key stakeholders in the planning phase included , responsible for conceptualizing the lands since around 2016, and Disney Parks executives such as Chairman , who emphasized leveraging the franchise's storytelling to create authentic, narrative-driven environments. Planning milestones encompassed at between and to integrate seamlessly with existing areas, the development of as an expanded port at to house Kingdom, and the 2025 announcement of retheming elements within Disneyland Paris' second park for a forthcoming World of Frozen area.

Design and Imagineering

The design and Imagineering process for World of Frozen was led by Michel den Dulk, Vice President and Portfolio Executive Creative Director at Walt Disney Imagineering, who oversaw the creative vision for the land's development across multiple Disney parks. Under his leadership, the team focused on creating an immersive environment that captures the essence of the Frozen franchise while adapting to diverse global locations. Imagineers drew heavily from the dramatic landscapes of Norwegian fjords and traditional architecture to achieve authenticity in depicting Arendelle, incorporating steep-roofed wooden structures, colorful village facades, and rugged mountainous terrain reminiscent of Norway's natural beauty. This inspiration extended to the land's layout, featuring a central evoking a that winds through forested areas and leads toward the kingdom's iconic structures. A key aspect of the design involved scalable modular elements to accommodate variations in park environments, such as adjusting Arendelle Castle's materials and structural reinforcements for Disneyland's —using weather-resistant finishes to prevent deterioration—while preparing seismic-resistant modifications for DisneySea's implementation in a high-earthquake zone. These adaptations ensured the castle's crystalline facade and towering presence remained consistent as a visual anchor, symbolizing Elsa's ice palace from the films. The Imagineering team integrated elements of Frozen franchise lore by positioning Elsa's ice palace as the land's central visual and thematic focal point, perched atop a mountain to evoke the magical transformation in the story, with intricate detailing that reflects the film's icy aesthetics. Sustainable technologies were incorporated, including energy-efficient LED systems to simulate the aurora borealis through dynamic, color-shifting light displays that enhance nighttime immersion without excessive power consumption. Throughout development, Imagineers collaborated closely with the creative team behind the Frozen films, including consultations with directors Jennifer Lee and , to maintain canon accuracy in theming details like architectural motifs and environmental storytelling. This partnership ensured that the land's design faithfully extended the narrative world of Arendelle beyond the screen.

Construction and Openings

Construction of World of Frozen at began in late 2019, with significant progress ramping up in 2021 following delays caused by the . The project, part of a larger HK$10.9 billion (approximately $1.4 billion USD) expansion that included Marvel-themed areas, saw the government contribute roughly half the funding, or about $750 million USD, while covered the remainder. Construction completed in 2023, transforming a five-acre site into the world's first Frozen-themed land. The land officially opened on November 20, 2023, coinciding with the 10th anniversary of the film . A dedication ceremony held on November 16, 2023, featured Disney CEO , Chairman of Disney Experiences , Chief Creative Officer Jennifer Lee, and characters including , Elsa, and , who unveiled the royal gates in Arendelle's village square. At , groundwork for the -themed area within the expansion began around 2020, with formal announcements and visible progress accelerating in 2022. Known as Kingdom, this pavilion-style area featuring attractions like and Elsa's Journey became operational as part of ' debut on June 6, 2024, though broader port developments continue with no additional expansions confirmed beyond initial plans. World of Frozen at integrates into the retheming of to Disney Adventure World, with construction ramping up in 2024 after earlier site preparations. Visible elements, such as Elsa's ice palace, emerged by mid-2025, marking key milestones in the multi-year transformation. The land is scheduled to open in spring 2026, enhancing the park's immersive worlds alongside other new areas like a Lion King-themed zone. Throughout the Hong Kong project, logistical challenges included a from March 25 to June 30, 2020 due to , which postponed timelines and exacerbated global disruptions affecting materials and labor. Additionally, the land's estimated $300 million USD development cost highlighted budgetary pressures amid post-pandemic recovery efforts, with deferring royalties to support completion. Weather-related issues, such as typhoons, further complicated on-site work in 's , though specific delays were mitigated through phased scheduling.

Themed Setting

Storyline and Narrative

World of Frozen portrays the kingdom of Arendelle as a vibrant, living realm following the events of Frozen II, where Queen Anna rules alongside her sister Elsa, now the guardian of the Enchanted Forest. Guests enter the narrative as honored visitors arriving to join the kingdom's annual "Summer Snow Day" celebration, a festive commemoration of Anna's act of true love that thawed the eternal winter and saved both Elsa and Arendelle. This event transforms the fjord-side village into a whimsical summer wonderland blanketed in gentle snow, symbolizing harmony between Elsa's magic and the kingdom's enduring spirit. Central to the land's narrative are key arcs that extend the Frozen films' lore while emphasizing character-driven stories. Elsa's magical influence is ever-present, as she returns from the Northuldra lands to conjure the signature summer snowfall, infusing the environment with her powers of creation and renewal. Anna embodies the heart of village life, actively engaging with citizens and visitors as a benevolent fostering community and joy in daily Arendelle routines. Supporting tales highlight Oaken's entrepreneurial spirit through his and saunas, where he shares tales of , while Kristoff contributes to the kingdom's rhythm via his ice-harvesting heritage and bond with , often depicted in lighthearted vignettes of sleigh adventures and reindeer care. These elements weave a tapestry of post-film continuity, showing Arendelle's prosperity under sisterly unity. Immersive storytelling techniques deepen guest engagement by blending film authenticity with subtle enhancements. in attractions like faithfully recite iconic dialogue from the movies, bringing characters to life with synchronized movements and expressions that echo their on-screen personas. Thematic details, such as reimagined Hidden Mickeys appearing as delicate ice crystals scattered throughout the landscape, invite subtle discovery tied to Elsa's motif. Seasonal tie-ins, including holiday overlays like the Yule-inspired festivities during winter visits, extend the narrative with events that mirror Arendelle's traditions, such as bell-ringing ceremonies evoking communal cheer. While rooted in the films, the land introduces expanded lore through non-canon interactive elements that position guests as active participants in Arendelle's harmony. Visitors can embark on informal "quests" during interactions or streetmosphere performances, such as aiding in preparations or helping resolve minor kingdom mishaps, which build on the theme of true love's restorative power without altering core canon. This approach allows for personalized storytelling, where guests contribute to maintaining the balance Elsa and have achieved. The narrative framework also informs attraction plots, such as boat journeys simulating arrivals for the celebration.

Architecture and Environments

The architecture of World of Frozen draws heavily from 19th-century influences, particularly the ("dragon style") characterized by ornate, asymmetrical timber-framed buildings with steep, thatched roofs and intricate rosemaling floral decorations. Arendelle Village features colorful storefronts and residences clustered along cobblestone paths that wind through the area, evoking a quaint fjord-side settlement, with views integrating the natural mountainous backdrop of [Lantau Island](/page/Lantau Island) for added immersion. These elements create a tangible sense of the kingdom's rustic charm, supporting the narrative of a resilient Scandinavian-inspired . Transitioning from the village, Arendelle encompasses dense stands of snow-capped pine trees shrouded in effects, leading to the dramatic North Mountain where Elsa's Ice Palace serves as a shimmering, crystalline centerpiece overlooking the landscape. The palace's multifaceted design, with jagged spires and ethereal blue hues, dominates the skyline, enhancing the area's wintry atmosphere through strategic landscaping that blends artificial snow drifts with real foliage. Environmental technologies further amplify immersion, including climate-controlled snow simulations that produce gentle flurries even in subtropical conditions and LED projections simulating dynamic weather phenomena like the visible at dusk. Accessibility is integrated thoughtfully into the design, with gentle slopes and wide, wheelchair-friendly paths that mimic natural Nordic trails, ensuring navigability for guests with mobility needs. Signage incorporates braille elements alongside multilingual text, while the overall layout avoids steep inclines to maintain flow from village to forest.

Attractions

Frozen Ever After

Frozen Ever After is a family-friendly boat attraction serving as the centerpiece of World of Frozen at , where guests embark on a gentle voyage through the kingdom of Arendelle during its annual Summer Snow Day celebration. The experience follows the film's narrative, transporting riders via wooden boats past key locations including the village, Troll Valley, the , and Elsa's ice palace on the North Mountain, culminating in a climactic performance of "" amid swirling snow and icy formations. Advanced bring characters like , Elsa, Kristoff, , , and the trolls to life, with articulated faces and fluid movements enhancing the storytelling. The ride utilizes guided boat vehicles seating up to 16 guests each, navigating a track through immersive scenes illuminated by effects, sculpted ice walls, and an artificial sky dome projecting and shooting stars for atmospheric depth. It features to create dynamic icy visuals during the palace sequence and a signature backward ascent followed by a forward drop, providing mild thrills without height restrictions. The full experience lasts approximately 6 minutes, with a throughput of around 2,000 riders per hour, making it a high-capacity for the land's narrative-driven exploration of Frozen's world. Scenes are synchronized to orchestral renditions of the film's score, emphasizing emotional highs like the and palace climax. The queue begins in Arendelle Village near Wandering Oaken's Trading Post and Sauna, incorporating interactive displays of film-inspired artifacts such as ice harvesting tools and storybook props to immerse guests in the setting before transitioning through Kristoff's ice delivery office with nods to and Imagineer tributes. This theming extends the land's overarching Summer Snow Day storyline, where Arendelle's eternal winter magic is celebrated year-round. Adapted from the original version at EPCOT's Norway Pavilion, Disneyland's iteration incorporates enhancements from , including the finale with elemental spirits and expanded scenes for greater narrative depth and pacing. Upgrades feature larger boats with lap bars, non-projected animatronic faces for principal characters, and intensified effects like a steeper drop and extended duration exceeding the original by over 90 seconds.

Wandering Oaken's Sliding Sleighs

Wandering Oaken's Sliding Sleighs is a located in the World of land at , designed as a attraction inspired by the cheerful merchant Oaken from Disney's Frozen, who operates a and in the kingdom of Arendelle. The ride, manufactured by as a custom Junior Coaster model, features a booster lift hill and spans 978 feet (298 meters) of , allowing riders to experience a gentle yet exhilarating journey through a simulated snowy forest environment. Opened on November 20, 2023, it serves as a thrilling complement to the land's other offerings, emphasizing playful adventure over intense thrills, with trains configured in two units of eight cars each, seating 16 riders in two-across rows secured by lap bars. The ride's narrative positions guests as visitors welcomed by Oaken to a carnival-style sleigh ride behind his trading post, launching them into a chase-like excursion through Arendelle's wooded mountains. Key scenes include an initial ascent and descent into dense, snow-covered woods where riders encounter animatronic woodland creatures, adding whimsical interactions to the path. As the sleigh trains twist and turn along the undulating track, participants pass by elaborate ice sculptures crafted by , culminating in a final drop that offers views of the ice palace before looping back to the loading station. This sequencing integrates seamlessly with the forested theming of , using the coaster's layout to enhance immersion in the film's magical, wintery landscape without inversions or extreme maneuvers. Safety and accessibility features make the attraction suitable for a broad audience, with a minimum requirement of 95 cm (37.4 inches) to ensure riders can experience the motion comfortably. The outdoor design incorporates standard protocols for weather-related evacuations, such as temporary closures during high winds or rain common to the location, prioritizing guest safety through monitored operations and clear signage. While not offering a dedicated single-rider line, the ride supports Rider Switch options for families with varying eligibility, allowing one guardian to wait with non-riders while the other experiences the . The coaster's theming extends beyond visuals to auditory elements, featuring a custom soundtrack that incorporates remixed motifs from Frozen songs blended with ambient forest sounds and coaster effects for an engaging sensory experience. This integration, along with the detailed sleigh train designs resembling wooden carts hitched together, underscores Oaken's hospitable role in Arendelle as a brief narrative tie-in to the film's storyline.

Entertainment and Experiences

Live Performances

The flagship live performance in World of Frozen is the interactive musical show Playhouse in the Woods, staged daily in Arendelle Forest at . This 10-minute theatrical production, which debuted on November 20, 2023, with the land's opening, features , , and performing medleys and key songs from and , including chants to summon Elsa's magic. Set in Elsa's childhood hideaway, the show extends the films' narrative by celebrating Summer Snow Day, with guests participating through sing-alongs and selecting a forest spirit to influence the performance's visuals. Production elements emphasize immersive , blending Broadway-style with live singing by the ensemble cast, projection-mapped scenes of enchanted forests, and like simulated snow and ice bursts created by Elsa. Custom costumes draw directly from the films, with in her Frozen II traveling attire and Elsa in her iconic sparkling gown, enhanced for stage movement. Olaf's puppetry allows for expressive interactions, including multilingual dialogue in Cantonese, English, and Mandarin to suit diverse audiences in Asian parks. The provides live , fusing orchestral arrangements with the original score to heighten emotional peaks like the snow finale. Street performances in Arendelle Village complement the main show through roaming streetmosphere acts that incorporate 's music and themes into casual, participatory entertainment. These scripted vignettes feature performers as Arendelle residents delivering tunes and sing-alongs inspired by the films' , often with guest involvement to foster a communal village atmosphere. Debuting alongside the land, these acts use live instrumentation and simple choreography to extend songs like "In Summer" into interactive moments, with adaptations for local cultural nuances in . Seasonal variants appear during holidays, such as overlays with festive medleys from .

Character Meet-and-Greets

In the World of at , character meet-and-greets emphasize immersive, story-driven interactions that transport guests to the kingdom of Arendelle. The land's design integrates encounters seamlessly into its environments, allowing visitors to engage with Frozen characters through a mix of scheduled performances and roaming appearances. These experiences highlight the franchise's themes of family and magic, with cast members trained to maintain in-character dialogue that references local land events, such as celebrations in Arendelle Village or adventures in the forest. The primary location for structured interactions is Playhouse in the Woods, a reserved pavilion in Arendelle Forest where guests can join , Elsa, and for a 10- to 15-minute . During the performance, the characters perform songs like "Do You Want to Build a ?" and demonstrate Elsa's ice magic using and , followed by mingling segments where they approach audience members for photos and brief conversations. This format supports small-group engagements, with showtimes rotating throughout the day to accommodate crowds, and multilingual facilitation by cast members in English, , and to ensure accessibility for international guests. interpreters are available upon request for select sessions, aligning with Disney's inclusivity standards. Roaming encounters add spontaneity, with characters like Kristoff appearing near the entrance to Wandering Oaken's Sliding Sleighs to offer "ice-harvesting" tips or greet riders, and Oaken positioned at Arendelle Village for enthusiastic welcomes echoing his catchphrase. Sven, the , occasionally appears in a low-key setup near the stables adjacent to the coaster, allowing families to pose for photos without formal queuing. These interactions typically last 5 to 10 minutes per group and rotate based on park schedules, encouraging guests to explore the land while anticipating surprise meetings. Special events elevate these experiences, such as during the holiday season when and Elsa host dedicated meet-and-greets in festive costumes, including gown changes inspired by . VIP access through premium packages or festivals like A Disney Christmas Celebration provides shorter wait times and exclusive photo backdrops, such as snow-draped thrones evoking the royal palace. These seasonal rotations tie into broader entertainment themes, fostering a in Arendelle. In planned expansions, such as the World of Frozen at set to open in spring 2026, character meet-and-greets are expected to feature immersive interactions with Elsa, , Kristoff, and .

Dining and Shopping

Restaurants and Quick-Service Options

World of Frozen offers a selection of dining venues that blend immersive theming with culinary influences from traditions, allowing guests to savor meals amid Arendelle's enchanting landscapes. These options emphasize fresh, hearty flavors reflective of the film's Nordic-inspired world, with venues designed to enhance the sense of adventure in the kingdom. The primary quick-service restaurant is Golden Crocus Inn, located in Arendelle Village and serving Norwegian-style and platters in a cozy, nautical-themed setting with panoramic views of the harbor and . Menu highlights include fresh fish dishes and hearty platters, with playful Frozen-themed elements such as a Celebration Chocolate . Northern Delights provides sweets-focused treats, including chocolate desserts and icy confections inspired by the film's winter theme. Forest Fare, a snack cart in Arendelle Forest, offers items like churros, cookies, and for on-the-go guests. These outlets cater to casual dining with outdoor seating integrated into the environment. Dietary accommodations are available, including vegan and gluten-free options, ensuring inclusivity for all visitors. These offerings prioritize fresh, regionally inspired ingredients while nodding to the story's characters. Mobile ordering is available via the Hong Kong Disneyland app at select locations, reducing wait times.

Merchandise Shops

The primary retail outlet in World of Frozen is Tick Tock Toys & Collectibles, situated in Arendelle Village and serving as the kingdom's renowned toy maker. Housed in a quaint red building adorned with a distinctive sign, the shop's interior evokes a whimsical workshop filled with handcrafted wooden elements and playful displays that immerse guests in the Frozen narrative. The store offers a diverse selection of apparel, including Elsa-inspired capes and dresses in soft fabrics, alongside toys such as plush figures and interactive Frozen-themed playsets. Home goods like ice palace-inspired ornaments and collectibles, including snow globes, magnets, and commemorative plates, round out the inventory, with many items featuring subtle nods to Arendelle's landscapes. Park-exclusive merchandise highlights Disneyland's unique branding, such as fjord-blue tinted apparel editions and limited-run artifacts drawing from , like enchanted forest-themed accessories unavailable elsewhere. These items emphasize the land's storytelling roots, with designs incorporating golden motifs from Arendelle's crest. Additionally, Wandering Oaken's at the entrance to the Sliding Sleighs displays seasonal wares, blending summer essentials with winter-themed souvenirs like scarves and trinkets for quick purchases. The 2023 debut of World of Frozen significantly boosted retail performance, contributing to a 28% rise in per capita guest spending in fiscal year 2024. Exclusive items are also accessible via through official channels and authorized partners, supporting virtual queue systems for broader availability.

Implementations by Park

Hong Kong Disneyland

World of Frozen at Hong Kong Disneyland debuted on November 20, 2023, as the world's first themed land dedicated to the Frozen franchise, serving as the flagship implementation of this expansion concept across Disney parks. This addition represented the park's largest single-land expansion since its 2005 opening, transforming a previously underdeveloped area into an immersive recreation of Arendelle with advanced theming, including a towering ice palace and fjord landscapes. The land's design incorporates humidity-resistant materials to maintain the frosty aesthetic in Hong Kong's subtropical climate, ensuring durability for year-round operation. Bilingual signage in English and Chinese (reflecting Cantonese usage) enhances accessibility for local and international guests, while seamless integration with the nearby Disneyland MTR station facilitates efficient transport from central Hong Kong. The opening significantly boosted park attendance, with fiscal year 2024 recording a record 7.7 million visitors—a 21% increase from the prior year's 6.4 million—driven largely by the land's appeal to families and fans. Daily operations emphasize crowd management through Disney Premier Access, a paid priority entry system for key attractions like and Wandering Oaken's Sliding Sleighs, helping mitigate peak-hour congestion. Post-launch adjustments included extending seasonal live performances, such as character parades and stage shows, to accommodate sustained demand throughout the year. Reception has been overwhelmingly positive, with critics and guests praising the land's high level of immersion, detailed storytelling, and technological innovations like advanced figures that bring Arendelle to life. However, minor criticisms focus on extended queue times for , often exceeding 45 minutes during busy periods, prompting recommendations for early visits or Premier Access usage. Economically, World of Frozen has revitalized local tourism, contributing to HK$21.6 billion in direct and indirect visitor spending in 2024 and helping the achieve its first profitable year since 2015. The land offers a full complement of , live , character meet-and-greets, dining venues, and merchandise shops themed to Frozen.

Tokyo DisneySea

Tokyo DisneySea's implementation of the Frozen Kingdom is a sub-area within the new port, an approximately 35-acre expansion announced in 2021 as part of the resort's ongoing development initiatives. Construction became visible in 2022, and the port, including Frozen Kingdom, opened on June 6, 2024, creating a coastal Norwegian-inspired that integrates with the park's nautical theme. Unique adaptations for this location include seismic reinforcements in all structures to comply with Japan's stringent earthquake safety standards, a larger-scale ice palace facade that dominates the skyline, and soundtracks blending original Frozen compositions with J-pop influences for enhanced local resonance. These elements ensure durability in a seismically active region while appealing to Japanese guests through culturally attuned audio experiences. The development emphasizes environmental integration, with the fjord port designed to evoke Arendelle's watery surroundings amid Tokyo DisneySea's Mediterranean harbor motif. Core attractions include and Elsa's Journey, a boat ride through the kingdom featuring of the characters and culminating in "," alongside dining at Arendelle Village Tavern offering Scandinavian-inspired meals and merchandise at Elsa's Glacial Boutique with -themed items. Entertainment features character meet-and-greets with , Elsa, and . This project stems from close collaborations between and , fostering authentic Norwegian-Japanese fusion theming that merges Scandinavian architectural details—like motifs—with Japanese precision craftsmanship and subtle seasonal motifs inspired by local .

Disneyland Paris

The World of Frozen land forms a key component of the transformation of into Disney Adventure World, a retheming announced on February 8, 2024, to expand and refresh the park's offerings with immersive storytelling from films. This approximately 10-acre expansion, featuring a central 7.5-acre lake representing Arendelle's fjord, is scheduled to open in spring 2026, nearly doubling the park's current footprint and integrating with the new Adventure Bay waterway for enhanced connectivity. Unique to the Disneyland Paris implementation, the land incorporates environmental adaptations such as advanced artificial snow and ice effects designed to complement the region's , creating a year-round winter ambiance in Arendelle's village and Elsa's towering North Mountain, which rises 36 meters high. All audio elements, including narration and songs, will be presented in French to align with local audiences, while the site's proximity to existing -themed experiences—like the imported : A Musical show, adapted from EPCOT's original —allows for seamless thematic extensions across the resort. Shared attraction designs, such as a family-friendly and boat ride, will be customized for the layout. Construction on World of Frozen accelerated throughout 2025, with significant milestones including the installation of over 30 and the erection of key structures like the jagged Ice Palace peak by mid-year, ensuring alignment with the spring 2026 debut; as of November 2025, progress continues ahead of a milestone event on November 24. This development synergizes with the adjacent King-themed land, set to begin by late 2025 and open subsequently, fostering a broader "adventure worlds" narrative that ties together epic tales of exploration and heroism within World. The addition of World of Frozen aims to revitalize Disney Adventure World by drawing on the franchise's global popularity to boost visitor engagement in a park facing recent attendance dips to 15.8 million across the resort in 2024. Marketing efforts emphasize European accessibility, highlighting the land's cultural adaptations and integration into the resort's holiday traditions to attract families from and neighboring countries.

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