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X-Rite

X-Rite, Inc. is a specializing in , measurement, and control solutions, offering products such as spectrophotometers, densitometers, colorimeters, and software to ensure accurate color reproduction across industries including , , automotive, plastics, textiles, and . Headquartered in , the company was founded in 1958 as Foresight Enterprises by seven entrepreneurs from , initially focusing on marking tape before expanding into color measurement tools. Over its history, X-Rite has grown through strategic acquisitions and innovations, merging with GretagMacbeth—which incorporated Macbeth's lighting solutions—in 2006 to enhance its imaging and capabilities, and purchasing , Inc., in 2007 to integrate the renowned Pantone Matching System launched in 1963. In 2012, X-Rite became part of , and in 2023, it transitioned to a of Veralto Corporation, one of 13 industry-leading companies under the Veralto umbrella, enabling further expansion in end-to-end from to . Today, X-Rite serves global brands by providing tools like the eXact 2 spectrophotometer, PantoneLIVE digital color libraries, and the Textile Color Hub, emphasizing precision in to meet diverse industrial needs while maintaining a commitment to blending the art and science of color.

Overview

Founding and Headquarters

X-Rite, Incorporated was founded in 1958 in , by seven engineers who had been working at , Inc., an aircraft instrument manufacturer. These founders, led by D. , initially operated the venture as a sideline , seeking to innovate beyond their day jobs in precision instrumentation. The company's early focus was on developing tools for accurate marking and measurement, starting with marking tape introduced around 1961, which allowed precise identification in and laid the groundwork for future advancements in measurement technologies. The name "X-Rite" originated from the founders' first product line, combining "" with "rite," a play on "right" to emphasize precision and correctness in their measurement solutions. This branding reflected the company's commitment to exactness from its inception, even as it evolved. By the late 1970s, the business had transitioned to full-time operations, building on its early successes. X-Rite's headquarters are located in , where the main facilities have supported core operations, research, and development since the company's founding. This central location in the Midwest has facilitated proximity to and served as the hub for the company's growth, with global offices established in subsequent decades to expand its international reach.

Mission and Industry Focus

X-Rite's mission is to serve as the global leader in color trends, science, and technology by blending the art and science of color to help businesses achieve the highest level of color integrity, ensuring that products—and their customers' products—consistently meet quality expectations across the . This objective centers on providing precise , measurement, and imaging solutions that enable accurate and consistent color reproduction in diverse applications. The company targets a wide array of industries where color consistency is critical, including , , , , automotive, paints, plastics, textiles, and . In these sectors, X-Rite addresses challenges such as matching design intent to final output and maintaining uniformity across global operations. X-Rite emphasizes end-to-end workflows that integrate hardware, software, and industry standards to manage color from initial design through production and , thereby reducing waste and enhancing efficiency. This holistic approach supports seamless color communication and throughout the process. Recognized as a leader in , X-Rite has contributed to international standards, including the adoption of its Color Data Exchange (CxF) format by the (ISO) as an industry specification for color data interoperability. The company also supports ISO 20654 for tone value measurement and develops standards like the X-Rite Graphic Arts Standard (XRGA), which incorporates the latest ISO advancements in color technology. Additionally, its acquisition of has bolstered its role in establishing authoritative color standards.

History

Early Years

X-Rite transitioned from its early sideline operations to a more focused instrumentation company in the mid-1970s, building on the foundational engineering expertise of its founders from , Inc. In 1975, the company introduced its first major product, the Model 320 densitometer, designed for applications, which significantly boosted growth with approximately 30% annual revenue increases through the mid-1980s. This device measured density in and prints, addressing key needs in the emerging photographic and printing sectors. During the 1980s, X-Rite expanded its product line to include advanced color measurement tools, culminating in the launch of its first spectrocolorimeter in 1989, priced at around $3,500 and targeted at precise color analysis. By 1986, annual sales had reached $10 million, driven primarily by demand from the printing industry for reliable densitometry solutions, enabling the company to go public and list on NASDAQ. International expansion began in earnest in the early 1990s with the establishment of X-Rite GmbH in Cologne, Germany, in 1993, marking the company's first foreign subsidiary to support European sales and service. The 1990s saw further milestones in product evolution and global reach, including a strategic shift toward comprehensive color measurement technologies starting in 1990. In 1994, X-Rite acquired H. Miller Graphic Arts in England and Colorgen, Inc. in the United States to strengthen its international operations, followed by the acquisition of Labsphere, Inc. in 1995, which expanded capabilities in spectrophotometry. In June 1997, X-Rite acquired the assets of Light Source Computer Images, Inc., a California-based developer of color measuring equipment, enhancing its portfolio in digital imaging tools. Additional foreign sales offices were established, such as in Hong Kong in 1994, to tap into growing Asian markets for printing and graphics applications. These developments solidified X-Rite's position as a key player in color control for the graphics arts industry by the decade's end.

Expansion and Acquisitions

In the early 2000s, X-Rite pursued aggressive growth through strategic acquisitions to bolster its position in . Having gone public on in 1986, which provided capital for expansion, the company leveraged its established densitometer technologies as a foundation for broader . A pivotal move occurred in 2006 when X-Rite acquired GretagMacbeth, its largest competitor, in a deal valued at approximately $280 million. This merger integrated GretagMacbeth's expertise in , benchtop spectrophotometers, and lighting solutions, significantly enhancing X-Rite's capabilities in color imaging and evaluation across industries like and . In the same year, X-Rite acquired the Munsell Color Company, gaining access to its renowned color science standards and tools, including the , which strengthened the company's authority in precise color specification and matching. The acquisition momentum continued in October 2007 with the purchase of , Inc., for $180 million, incorporating its iconic color matching systems and design libraries into X-Rite's portfolio. This deal expanded X-Rite's offerings in color inspiration and standardization, particularly for and sectors. Collectively, these acquisitions propelled X-Rite into a global leadership role in , broadening its reach from hardware to comprehensive standards and software ecosystems. combined revenues for X-Rite and reached $283 million in 2007, reflecting substantial scale from integrated operations. Leading up to its acquisition by Danaher, X-Rite focused on operational buildup from 2010 to , including investments in software integration to unify post-acquisition technologies. This period saw the launch of PantoneLIVE in , a cloud-based platform for standardized digital color data exchange, which improved consistency across supply chains. X-Rite also deepened its presence in high-demand sectors like automotive and through product adaptations and market-specific solutions, supporting revenue recovery with second-quarter 2010 sales rising 16% year-over-year due to new launches.

Integration into Danaher

In May 2012, completed its acquisition of X-Rite for an enterprise value of approximately $625 million, integrating the company into its Product Identification group within the Environmental & Applied Solutions () segment. This move positioned X-Rite alongside complementary businesses like Esko and Videojet, fostering operational synergies by combining X-Rite's color measurement expertise with digital design and printing technologies. Following the acquisition, X-Rite leveraged Danaher's resources to enhance in and global operational efficiencies across Danaher's portfolio, which encompassed X-Rite's prior ownership of acquired in 2007. On November 14, 2024, X-Rite acquired Colorware B.V., the developers of MeasureColor software, to bolster its offerings in real-time for the and sectors. This deal enhanced X-Rite's capabilities in digital workflows, enabling converters and printers to achieve greater consistency and efficiency in production processes. In recent years, X-Rite has driven milestones in digital color innovation, including AI-powered matching tools and cloud-based solutions that streamline workflows from design to production. The company expanded globally with new facilities, such as its first brand experience center in Gurugram, , on October 29, 2025, and responded to sustainable packaging trends through libraries like PantoneLIVE Eco-Kraft for recycled materials. As part of its evolution under Danaher, X-Rite transitioned to Veralto Corporation following the EAS segment spinoff in September 2023, maintaining its focus on leadership amid in industries like and . By 2025, X-Rite continues to innovate in end-to-end color solutions, supporting sustainable and efficient practices worldwide.

Products and Services

Color Measurement Hardware

X-Rite's color measurement hardware encompasses a range of instruments designed to capture precise spectral data for in industries such as , , plastics, and automotive . These devices enable accurate assessment of color consistency across materials, from opaque solids to translucent liquids, by measuring , , and appearance attributes. Benchtop spectrophotometers like the Ci7800 provide high-precision measurements for environments, featuring multiple apertures (up to five for and four for ) and a self-adjusting dual to accommodate diverse sample types, including textured or glossy surfaces. This model supports both port-up and port-down configurations for flexible sample handling and delivers inter-instrument agreement of ≤0.08 ΔE*ab (average of 30 BCRA tiles) for reliable global color matching. The Ci7800's sphere-based optics ensure diffuse illumination, minimizing gloss effects and aligning with standards like ISO 13655 for color evaluation in . In 2025, X-Rite introduced the CiF3200 benchtop spectrophotometer for of small, multi-colored, and complex parts, featuring high-resolution capabilities for detailed color . Additionally, the CT2100 compact benchtop spectrophotometer was launched for fast, affordable color matching in paint applications, with 31-point across 400–700 nm. The eXact family of handheld spectrophotometers targets print and packaging workflows, with models such as eXact 2 offering non-contact video targeting and zoom capabilities for spot-color validation of CMYK and extended gamuts. These devices measure spectral data at 10 resolution across a –700 nm range, supporting ISO 12647 standards for process control and enabling on-press adjustments to maintain color fidelity. The eXact Standard variant, for instance, provides pass/fail analysis for spot colors, reducing waste in high-volume production. Portable densitometers and colorimeters, including the Ci62 and eXact Basic, facilitate ink and display calibration in field settings. The Ci62, a sphere spectrophotometer with 8mm or 14mm apertures, measures color on textured materials and metals, offering readings compliant with ISO 5/4 standards for . Similarly, the eXact Basic densitometer focuses on CMYK jobs, delivering status T values and metrics to ensure consistent ink application during runs. Specialized tools like light booths support visual color assessment by simulating standardized lighting conditions. The Judge QC booth includes five light sources, such as D65 daylight and A incandescent, for evaluating prints and industrial samples without metamerism issues, while the SpectraLight QC provides UV-filtered daylight simulation for detecting . These booths adhere to ISO 3664 guidelines for viewing, complementing instrumental measurements in manufacturing . For automotive and effect finishes, X-Rite offers multi-angle spectrophotometers like the MA-5 QC, which captures data at five angles (including aspecular) to analyze metallic and pearlescent appearances, integrating with ISO 2813 for gloss-related evaluations. Handheld devices across the Ci6X series enable on-site in and , with features like connectivity for real-time data transfer and rugged designs for production floor use. These hardware solutions often integrate with software for comprehensive workflows, enhancing end-to-end .

Software Solutions

X-Rite offers a range of software solutions designed to streamline workflows, from device to enterprise-level and . These tools leverage spectral data captured from compatible measurement devices to ensure color accuracy across and physical processes. The i1Profiler software serves as a core tool for monitor and printer and profiling, enabling users to create custom profiles for precise color reproduction. It supports unlimited gamma, , and luminance adjustments for monitors, optimizing gray balance and incorporating for consistent visual matching across workgroups. For printers, i1Profiler facilitates high patch count profiling, linearization to maintain color stability over multiple runs, and optical brightener compensation for paper substrates, all while processing spectral data to achieve professional-grade accuracy. Complementing this, Color iMatch provides advanced formulation capabilities tailored for industries such as paints, plastics, and textiles. The software optimizes legacy color data from disparate systems, streamlines recipe formulation, and enhances by delivering multi-flux color matches that account for variations and production conditions. It integrates with databases like MS SQL Server and supports connectivity with X-Rite spectrophotometers for real-time data input. On the enterprise side, the ColorCert Suite facilitates color tracking and , particularly in and . This modular platform includes tools for specifying color requirements, real-time press run monitoring via dashboards, and holistic performance analysis that links brands, premedia, and production teams. It offers pass/fail evaluations through a ScoreCard system and generates compliance reports aligned with methodology and ISO 12647 standards for process standardization. PantoneLIVE operates as a cloud-based platform for accessing and managing digital color libraries, including over 4,500 colors specified for various substrates, print processes, and inks. In September 2025, X-Rite added the Fashion, Home + Interiors (FHI) Color Library to PantoneLIVE, providing additional colors for textiles and interiors. Designers can create and share palettes using plugins for tools like , with features like the PantoneLIVE ColorBook for assessing spot colors on packaging materials and the Viewer for simulating appearances across 34 common substrates. This ensures consistent color communication from design to production. X-Rite's software solutions support integration through and workflow connectors, enabling seamless data exchange with systems and third-party platforms for automated color prediction and management. Recent advancements include AI-driven models, such as those in the Print Clone solution developed with Esko, which predict and replicate colors for packaging production to minimize waste and accelerate matching. Key features across these tools emphasize data processing for robust , automated pass/fail assessments to flag deviations, and functionalities that verify adherence to standards like and ISO 12647, thereby supporting scalable, compliant color workflows in global supply chains.

and Consulting Services

X-Rite offers the Pantone Certified Printer Program, a comprehensive certification initiative designed to validate printers' ability to consistently reproduce Pantone colors across their operations. The program involves a multi-step process, beginning with an expert audit of the printer's workflow, including prepress, ink room, and pressroom activities, to assess compliance with Pantone standards for both spot and process colors. This is followed by the development and refinement of standard operating procedures (SOPs) aligned with industry best practices, on-site validation testing, and ongoing quarterly monitoring to ensure sustained performance. Participating printers receive specialized training to address skill gaps and optimize processes, resulting in reduced waste, enhanced profitability, and the ability to market their certification as a mark of quality. As of 2025, certified printers demonstrate competence in integrating spectral data from tools like PantoneLIVE for accurate color matching regardless of substrate or printing technology. In addition to certification, X-Rite provides consulting services focused on assessments and custom solutions tailored to specific industries. These services include on-site audits that evaluate operations from material intake to final output, identifying inefficiencies in and recommending improvements in , , and SOPs. For sectors like automotive, consultants assist in achieving precise color matching for exteriors and interiors, optimizing formulations to meet stringent tolerances under varying conditions. In textiles and apparel, offerings emphasize streamlining dye formulation and to support global supply chains, reducing mismatches and accelerating time-to-market. These customizable consultations, delivered by X-Rite's Solution Architects, often culminate in tailored plans to build internal expertise and foster continuous improvement. X-Rite's Digital Finish Capture service, now evolved into the Virtual Material Service under the Total Appearance Capture (TAC) ecosystem, enables the precise digital representation of material attributes extending beyond color, such as texture, gloss, and translucency. This service involves scanning physical samples to generate accurate digital files in formats like AxF, suitable for 3D rendering, virtual prototyping, and cross-media communication in design workflows. By capturing multi-angle measurements, it ensures consistent specification of appearance properties for industries reliant on visual fidelity, minimizing discrepancies between physical and digital representations. To support global operations, X-Rite delivers extensive programs, on-site consultations, and certifications, particularly for PantoneLIVE users, through its worldwide network of experts. Training courses cover fundamentals of , device operation, and integration with PantoneLIVE for cloud-based color data access, culminating in certificates of completion to validate user proficiency. On-site consultations provide hands-on for workflow optimization across regions, while PantoneLIVE certifications ensure stakeholders can effectively utilize digital libraries for substrate-specific color standards in print, packaging, plastics, and textiles. As of 2025, these services emphasize scalable, -first approaches to maintain color consistency in international supply chains.

Corporate Structure

Ownership and Leadership

X-Rite is a wholly owned operating company of Veralto Corporation, following the 2023 from its parent , where it had been acquired in ; it operates within Veralto's Product Quality and Innovation segment. The company's leadership is headed by Jeff McKee, who was promoted to the role in 2024 after serving as , bringing over 20 years of experience in , IT, and global services at X-Rite. Key executives include Antoine Preisig as Vice President and General Manager for EMEA and , and Jose Martinez as Vice President of Global Operations, supporting strategic growth in and digital management solutions. Overall board oversight is provided by Veralto's , which emphasizes ethical governance, risk management, and alignment with corporate objectives through its Nominating and Governance Committee. Governance practices at X-Rite prioritize in color technology, , and , with linked to (ESG) goals such as emissions reductions. The company earned a Silver rating from EcoVadis in 2025, placing it in the top 15% globally for performance, driven by initiatives across products, planet, and people. These include a 66% energy reduction at its Grand Rapids facility since 2013. Veralto's annual reports highlight X-Rite's advancements in reducing waste through precise , such as enabling 10% material savings for clients. X-Rite maintains an employee base of approximately 1,000 globally, with a strong emphasis on R&D roles among its over 1,800 scientists and engineers across Veralto's innovation-focused operations.

Subsidiaries and Brands

X-Rite integrates several key brands into its operations, functioning as specialized divisions that enhance its color science and management capabilities. These include , the , legacy GretagMacbeth technologies, and MeasureColor, all acquired through strategic expansions and fully incorporated without maintaining independent subsidiary status post-integration into broader corporate entities. Pantone, acquired by X-Rite in 2007, serves as a global authority on color standardization, offering matching systems, physical and digital guides, and licensing for precise color specification in design, manufacturing, and creative industries. The Munsell Color System, obtained in 2006 via acquisition of the Munsell Color Company, provides a perceptual notation framework based on human visual perception, enabling accurate color analysis, palette development, and notation for applications in art, science, and industry standards. Legacy tools from the 2006 merger with GretagMacbeth contribute imaging solutions, lighting booths, and visual assessment technologies that support professional color evaluation and consistency. In 2024, X-Rite acquired Colorware B.V., integrating MeasureColor as a software platform for real-time color analytics and process control in printing and packaging workflows. In November 2025, X-Rite acquired select assets of Rutherford Graphic Products, enhancing closed-loop press controls and color management solutions for packaging converters and printers. These brands operate as cohesive divisions under X-Rite, forming a unified for that spans hardware, software, and standards without separate subsidiary structures following its incorporation into in 2012 and subsequent alignment with Veralto in 2023. notably influences fashion and branding by defining annual color trends and enabling consistent reproduction across global supply chains, boosting brand recognition and purchase decisions. Collectively, X-Rite's brand portfolio advances worldwide color standardization, supporting industries from textiles to packaging with reliable, interoperable solutions.

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