Fact-checked by Grok 2 weeks ago

Xtep

Xtep International Holdings Limited is a leading specializing in the , , , , and of sports , apparel, and accessories. Founded in 1987 as Fujian San Xing Sports Equipment Company in , , the company rebranded as Xtep in 2001 and went public on the in 2008, marking its entry into international markets. Under its mission to "make sports stand out," Xtep has expanded globally since launching its internationalization strategy in 2019, through strategic partnerships and acquisitions, including the Chinese distribution rights for and Merrell (fully acquired in 2023), and previously and (divested in 2024), to bolster its portfolio in running, outdoor, and lifestyle categories. The company now operates over 8,500 stores and has a presence in more than 30 countries, including exclusive brand outlets and multi-brand stores in regions like , the , and . In 2022, Xtep committed 5 billion RMB over a decade to its "World-class Running Shoes" initiative, focusing on in , while also engaging in by donating over 500 million RMB in supplies to support more than 3,700 schools and 570,000 students. Xtep's product lineup emphasizes high-performance and fashionable sports gear, catering to professional athletes and everyday consumers, and has earned over 20 major industry honors for its contributions to sports innovation and .

Company Overview

Founding and Headquarters

Xtep traces its origins to 1987, when it was founded as Fujian San Xing Sports Equipment Company in , Province, , initially operating as an (OEM) producing sports and apparel for . This early phase focused on contract manufacturing, leveraging the region's established and industry to supply products to global clients without developing its own branding. In 2001, the company rebranded and officially established the Xtep brand in , , marking a strategic pivot from OEM services to the creation and marketing of proprietary products. This transition emphasized building a domestic presence in the competitive sports market, with an initial emphasis on and apparel designed for mass-market consumers. Today, Xtep's operational headquarters are located at Xiamen Xtep Tower, No. 89 Jiayi Road, Guanyinshan, Siming District, , Province, , supporting its design, marketing, and administrative functions. The company's manufacturing roots remain in , where subsidiaries like Xtep Sports Goods Co., Ltd. Jinjiang continue to handle production, reflecting the enduring influence of its origins on .

Corporate Structure and Listing

Xtep International Holdings Limited is incorporated as an exempted company with limited liability under the laws of the , with its principal place of business and operations centered in . The company's structure reflects a common setup for Hong Kong-listed firms with Chinese operations, enabling efficient international capital access while maintaining localized manufacturing and sales activities. The company completed its on the (HKSE: 1368) on June 3, 2008, pricing shares at HK$4.05 and raising approximately HK$2.23 billion (US$286 million) to support business expansion, including retail network growth and product development. This listing marked Xtep as one of the early brands to access public markets, with shares debuting amid strong investor interest in the sector. As of November 18, 2025, Xtep's was approximately HK$16.3 billion, based on a share price of HK$5.82 and approximately 2.81 billion . The shareholder base features significant control by the founding , holding about 45% through entities like Group Success Investments Limited, alongside institutional investors such as (6.3%), (6.2%), and (2.2%). This structure balances oversight with diversified institutional , supporting strategic . In January 2024, Xtep acquired full of the joint venture entities for Saucony and Merrell in from . Xtep's operations in China are primarily managed through wholly-owned subsidiaries, including Xtep (China) Co., Ltd., which oversees manufacturing, domestic sales, and for core product lines. Additional key subsidiaries, such as (China) Sports Company Limited, handle distribution and management of acquired international brands like and Merrell within the Chinese market. This subsidiary framework ensures integrated control over and functions across the mainland.

History and Business Development

Early Years and Brand Establishment

Xtep's origins trace back to 1987, when it was founded as Fujian San Xing Sports Equipment Company, initially operating as an (OEM) producing sports for . This OEM phase lasted until 2001, during which the company built manufacturing expertise in Jinjiang, , but lacked its own branded presence in the market. In 2001, Xtep shifted strategically to branded products, launching its first Xtep-branded running shoes and marking the transition from contract manufacturing to a consumer-facing enterprise. Following the launch, Xtep entered the domestic with a focus on building a robust network to distribute its products nationwide. By 2005, the company had established 739 Xtep-branded outlets, expanding rapidly to 4,380 by the end of through partnerships with distributors across all 31 provinces. This growth was supported by a positioning as a "fashion sports" , emphasizing trendy designs and functionality to appeal to young consumers, particularly China's Generation Y demographic born between 1980 and 1990, who sought stylish yet performance-oriented . The initial product lineup centered on running shoes like the "Windfire" collection introduced in 2002, which helped solidify Xtep's entry into the competitive segment. Early marketing efforts centered on visibility through trade shows and endorsements to differentiate the nascent brand. Xtep participated in seasonal sales fairs in major cities such as and , organizing events twice yearly before increasing to four by 2007 to showcase upcoming collections 4-6 months in advance. The company pioneered the use of entertainment celebrities as brand ambassadors, signing figures like Nicolas Tse, Twins, , and Wilber Pan in the early to target youth audiences and promote a fashionable image. Advertising expenditures rose accordingly, reaching RMB 41.7 million in 2006, with commitments of RMB 41.82 million in 2007 to support these initiatives. Xtep faced significant challenges from established international competitors like and , which held market shares of 11.1% and 9.8% respectively in the PRC by 2007, compared to Xtep's 3.4%. These global brands' greater resources and recognition pressured margins and , prompting Xtep to emphasize affordable, stylish alternatives tailored to local tastes and mass-market pricing. This approach, combined with local knowledge and innovative designs, allowed Xtep to carve out a niche in the youthful segment despite the competitive landscape.

Expansion and Acquisitions

Following its on the in June 2008, Xtep experienced substantial post-IPO growth, with annual surpassing the RMB 10 billion milestone for the first time in 2021. This marked a significant achievement in the company's scaling efforts, driven by expanded retail networks and product diversification. By 2024, reached RMB 13,577 million, reflecting a 6.5% year-on-year increase, while net profit rose 20.2% to RMB 1,238 million. In the first half of 2025, from continuing operations grew 7.1% to RMB 6,838 million, accompanied by an operating profit of RMB 1,305 million, up 9.1% from the prior year. In 2019, Xtep launched its internationalization strategy to extend beyond China into Southeast Asia and other global markets, leveraging acquisitions and partnerships to build a multi-brand portfolio. A key component was the full acquisition of Holdings in August 2019 for approximately US$260 million in cash consideration, which included the K-Swiss and brands and enhanced Xtep's access to and lifestyle segments. Earlier that year, in March 2019, Xtep formed a with Worldwide to secure exclusive rights for the and Merrell brands in , , and , focusing on , apparel, and accessories distribution. These moves supported Xtep's entry into international markets, including store openings in since 2012 and intensified efforts in regions like and by 2025. In December 2023, Xtep exercised its option to acquire full ownership of the entities managing and Merrell in the specified territories for approximately US$61 million, making them wholly owned subsidiaries to accelerate brand development and profitability in . In May 2024, Xtep announced the strategic divestiture of its and businesses through the sale of subsidiary KP Global to controlling shareholders for US$151 million, completed in November 2024; this move eliminated ongoing losses from the lifestyle brands and allowed refocus on high-growth running and segments like and Merrell. Xtep's commitment to environmental, social, and governance (ESG) principles has also advanced alongside its expansion, culminating in August 2025 when it became the first company in China's sporting goods industry to receive an ESG "AA" rating, following a prior upgrade to "A" in 2024. This recognition highlights Xtep's improvements in sustainability practices, , and over four consecutive years.

Products and Brands

Core Product Lines

Xtep's core product lines under its proprietary brand primarily encompass running shoes, apparel, and accessories designed for performance-oriented consumers. Running shoes form the cornerstone of the lineup, with models like the 160X 6.0 earning recognition for their innovative and , weighing just 179 grams while optimizing energy return for marathon use. This model secured the A' Design Award in the , Shoes and Boots category for 2025, highlighting Xtep's focus on blending efficiency with minimal weight through advanced material integration. Apparel includes performance-oriented items such as jackets and shorts tailored for training and casual sports, while accessories like socks and bags complement the ecosystem for everyday athletic needs. Innovation in these product lines emphasizes advanced cushioning systems and sustainable materials, particularly since the early . The XTEP ACE cushioning technology, featuring the world's first PISA supercritical foam, delivers high rebound and lightweight support for running applications. In 2022, Xtep introduced low-carbon eco-friendly materials in its 360 series running shoes, marking the company's first mass-balance , with plans to expand such materials across more categories by 2024. These developments prioritize environmental responsibility alongside functional enhancements like shock absorption and energy return. Xtep positions its core products as affordable performance wear targeting the mass market, with a strong emphasis on running and casual sports segments. This strategy appeals to consumers seeking value-driven , and Xtep holds a leading position in China's running footwear market. The brand's focus on has solidified its role as a leader in domestic marathon events, where its shoes achieve high wear rates among participants. Sales of these core lines occur through a multichannel approach, including direct retail stores, e-commerce platforms, and wholesale distribution primarily in and . E-commerce channels like Douyin, DeWu, and exceeded 20% year-on-year growth in retail sales in the first half of 2025, accounting for over 30% of the core Xtep brand's total sales, offering higher margins compared to traditional wholesale. This distribution model supports Xtep's expansion in less developed regions while maintaining a strong foothold in the market.

Acquired International Brands

In 2019, Xtep International Holdings Limited acquired Holdings, Inc., the parent company of the heritage sportswear brands and , for US$260 million from South Korean retailer . , founded in 1966, specializes in and lifestyle , with iconic products such as the Classic VN sneaker, which features a upper and a five-stripe design inspired by aesthetics. Under Xtep's ownership, the brand focused on expanding its presence in the through and supply chain enhancements, opening over 60 stores by 2020 to target urban consumers seeking premium casual and performance while preserving the brand's heritage. , originating from in 1947, complements this portfolio with urban outdoor boots and apparel, emphasizing durable materials like canvas and rubber for adventure-oriented lifestyles. Xtep integrated these brands by localizing product assortments for Asian preferences, such as introducing region-specific colorways and collaborations, though both faced challenges including stagnant overseas sales and operational losses. In November 2024, Xtep completed the divestiture of and to its controlling shareholder Ding Shui Po and family for US$151 million, classifying them as discontinued operations to refocus on core running categories. Separately, in March 2019, Xtep formed a with to exclusively develop, market, and distribute and Merrell brands in , , and , with Xtep holding a 51% stake initially. , established in 1898, is renowned for running shoes like and series, which incorporate technologies such as PWRRUN cushioning for enhanced performance and injury prevention. Merrell, founded in 1981, focuses on and outdoor gear, including trail runners and boots with soles and waterproofing for rugged terrain. The partnership aimed to leverage Xtep's retail expertise—spanning over 8,000 stores—to localize these global heritage brands for 's burgeoning fitness market, adapting designs for local runners and hikers while retaining core innovations like breathable meshes and ergonomic fits. In December 2023, Xtep acquired Wolverine's remaining stake, gaining full control of the venture to accelerate expansion. This strategy has driven significant sales growth, with the professional sports segment (Saucony and Merrell) achieving 57.2% year-over-year revenue increase to RMB1.25 billion in 2024 and 32.5% growth to RMB785.1 million in the first half of 2025, fueled by marathon participation trends and premium positioning in tier-2 and tier-3 cities. notably surpassed RMB1 billion in annual revenue in during 2024, marking a key milestone in the brand's Asian penetration.

Sponsorships and Marketing

Football

Xtep entered the European football market prominently in 2010 by securing a record-breaking sponsorship deal with , becoming the club's kit supplier from the 2010-2011 season through 2013. Valued at approximately £7.8 million over the initial term, this agreement marked the largest sponsorship by a company in English at the time and included the provision of match kits, training apparel, and £800,000 worth of gear featuring co-branded "Xtep-BCFC" logos. The partnership enhanced Xtep's global visibility, with the kits worn during Birmingham's successful 2011 victory, though the deal concluded earlier than the originally planned five years amid club ownership changes. Expanding further in Europe, Xtep signed a five-year kit supply and sponsorship agreement with Spanish La Liga club Villarreal CF in July 2011, serving as the official exclusive sportswear and accessory provider starting from the 2011-2012 season and extending through the 2015-2016 campaign. Under this deal, Xtep produced home, away, and third kits, which were utilized in competitive matches and training sessions, contributing to the club's participation in finals during the partnership period. The collaboration ended in 2016 without renewal, as Villarreal transitioned to a new supplier, reflecting Xtep's targeted but temporary foray into top-tier European leagues. In a strategic pivot toward Asian markets, Xtep became the kit supplier for Saudi Pro League club in August 2020, providing apparel for the 2020-2021 through 2022-2023 seasons. This multi-year agreement featured green-and-white home kits and corresponding away designs, worn during domestic and continental competitions, including the , and incorporated Xtep branding on training gear to promote the company's presence in the . The deal underscored Xtep's emphasis on regional expansion, leveraging Al Ahli's prominence to boost brand recognition in the Gulf. Domestically, Xtep has maintained strong ties with Chinese national through its role as the sole official sportswear partner for multiple editions of the National Games of the , including the 10th (2005), 11th (2009), and 12th (2013). For the 12th National Games held in Province, Xtep served as the exclusive apparel sponsor for 14 provincial teams, supplying custom-designed kits, training uniforms, and equipment that were used across events and other disciplines. This involvement extended to outfits for officials, volunteers, and relay participants, with co-branded logos enhancing visibility during the multi-sport competition. As of 2025, Xtep's football sponsorships have shifted focus exclusively to Asian markets, with no major European club deals secured since the partnership concluded in 2016 and the Al Ahli agreement expiring in 2023. The company continues to prioritize regional national team and provincial collaborations in , aligning with broader strategies in and the , though specific new football partnerships remain limited compared to its growing emphasis on running and multi-sport events.

Basketball

Xtep entered the basketball sector in 2019 by signing NBA star as its brand ambassador, launching a series of signature shoes under the "Linsanity" line that featured distinctive stitching inspired by his nickname. This partnership marked Xtep's initial foray into apparel and footwear, building on its established presence in running and . The collaboration with produced multiple models, including the One released in 2020 and subsequent iterations like the 5 in 2025, emphasizing performance-oriented designs tailored for on-court play. In 2023, Xtep expanded its roster of basketball endorsers by appointing NBA player as a , who has since worn and promoted Xtep during games with teams like the and . Beasley's involvement includes the announcement of his signature Beasley 2 shoe in late 2024, further solidifying Xtep's commitment to professional basketball endorsements. Xtep's basketball-specific products incorporate advanced features such as shock-absorbing cushioning systems designed to support high-impact movements like jumps and quick directional changes, enhancing player comfort and performance. These shoes, including models from the and Yufeng series, prioritize breathability and traction for indoor and outdoor courts. In May 2024, Xtep became the official sponsor of the 3x3 Basketball League (Super 3), providing branded equipment and apparel for the season to support this fast-paced format popular in urban settings. Through these endorsements and sponsorships, Xtep targets urban youth in and broader , leveraging basketball's appeal among young demographics to drive brand growth in the region.

Running and Athletics

Xtep has established a prominent presence in the running and athletics sector through extensive sponsorships of major events and athletes, particularly in . In 2024, the company sponsored 24 marathons and running events internationally, in addition to 44 races within , underscoring its commitment to supporting the burgeoning culture in the region. This expansion builds on earlier efforts, such as in 2021 when Xtep sponsored 12 physical marathons and nine virtual races, marking its growing international footprint in endurance sports. In August 2024, Xtep became the first global apparel partner for The World Games 2025, organized by the (IWGA), supporting events in athletics and other disciplines. A key highlight of Xtep's involvement is its long-term partnership with the Heritage Marathon, serving as the exclusive sponsor for the seventh consecutive year extending into 2025. This sponsorship includes innovative initiatives like the launch of the X-RUN CAMP training program in 2025, specifically designed to prepare participants for the Heritage Marathon and enhance runner performance through professional coaching. At the 2025 edition of the Marathon, eight Xtep-sponsored athletes achieved multiple podium finishes, demonstrating the brand's effectiveness in elite competition. Xtep's athlete endorsements further amplify its influence, with sponsored runners securing notable victories and placements. For instance, athlete Phạm Thị Hồng Lệ, wearing Xtep's 160X 6.0 PRO running shoes, won the women's full marathon at the Marathon Ha Long 2025 with a time of 2:59:31. Similarly, Kazakh runner Zhangabek Yessenbol, supported by Xtep, finished second at the Half Marathon 2025 on April 20. These successes position Xtep as a market leader in global running shoe sales, with its footwear powering athletes to breakthrough performances in high-profile events.

References

  1. [1]
    About XTEP
    XTEP, founded in 1987, is a leading Chinese sports brand, established as XTEP in 2001, and aims to be a world-leading sportswear brand.
  2. [2]
    XTEP INT'L (1368.HK) Company Profile & Facts - Yahoo Finance
    Xtep International Holdings Limited, together with its subsidiaries, designs, develops, manufactures, markets, and sells sports footwear, apparel, and ...
  3. [3]
    Xtep International Holdings | Company Overview & News - Forbes
    Xtep International Holdings Limited is engaged in the design, development, manufacture and marketing of sportswear, including footwear, ...
  4. [4]
    Xtep International 2025 Company Profile - PitchBook
    Xtep International Holdings Ltd is principally engaged in the design, development, manufacturing, sales, marketing and brand management of sports products.
  5. [5]
    Xtep International Holdings - Crunchbase Company Profile & Funding
    Xtep International Holdings engages in the design, development, manufacturing, sales, marketing, and brand management of sports products.
  6. [6]
    About Xtep International Holdings Ltd (1368) - Investing.com
    Xtep International Holdings Limited, together with its subsidiaries, designs, develops, manufactures, markets, and sells sports footwear, apparel, and ...
  7. [7]
    Xtep International Holdings - Overview, News & Similar companies
    Founded in 2001, Xtep International Holdings is principally engaged in the design, development, manufacturing, sales, marketing and brand management of ...
  8. [8]
    [PDF] Xtep International Holdings Limited - webcast.irasia.com
    Mar 22, 2023 · an OEM enterprise to manufacture sports footwear products for renowned international brands. Xtep established as a brand, aiming to be a ...
  9. [9]
    Xtep International Holdings Limited - irasia.com
    Xtep International Holdings Limited (Incorporated in the Cayman Islands with limited liability). HKEX Stock Code: 1368. Stock Quote (HK$) : 5.57
  10. [10]
    Xtep International Holdings Limited 特步國際控股有限公司
    Cayman Islands. Type: Listed company. Formed: 2007-04-10. Last check on companies registry: 2017-03-10. Year-end: 31-Dec. Web sites. www.xtep.com.hk. Foreign ...
  11. [11]
    Xtep IPO Raises HK$2.23 billion (or US$286 million) in Hong Kong
    Jun 2, 2008 · Founded in 1999 and headquartered in Quanzhou of the Fujian province, Xtep began as an OEM sports footwear manufacturer for major international ...Missing: history | Show results with:history
  12. [12]
    China's Xtep falls 6.4 pct in HK IPO debut | Reuters
    Jun 2, 2008 · Shares in Xtep, a Chinese sportswear retailer, were indicated at HK$3.79 in pre-market trade, compared with an IPO price of HK$4.05 per share, ...
  13. [13]
    1368: Xtep International Holdings Ltd Stock Price Quote - Hong Kong
    Nov 7, 2025. 2021 2022 2023 2024 2025 0.00 5.00 10.00 15.00 20.00 ... Market Cap. 15.658B. Day Range. 5.52–5.61. 52 Week Range. 4.46–6.83. Key Statistics. P/E ...Missing: HKSE | Show results with:HKSE
  14. [14]
    Xtep International Holdings Limited Insider Trading & Ownership ...
    Top Shareholders ; Group Success Investments Limited. 46.4% · 1,251,586,231 ; Fidelity International Ltd. 6.2% · 167,120,355 ; BlackRock, Inc. 5.29% · 142,672,982.
  15. [15]
    [PDF] annual report 2023 - HKEXnews
    Mar 18, 2024 · Xtep China, a wholly-owned subsidiary of the Company, was taxed at a preferential 15% tax rate for the years ended 31 December 2023 and 2022 ...
  16. [16]
    EXEC: Saucony and Merrell Post H1 Surge in China as Xtep Takes ...
    Aug 27, 2024 · Wolverine Worldwide formed the joint venture with Xtep in March 2019 to launch the Merrell and Saucony brands in China.<|control11|><|separator|>
  17. [17]
    [PDF] Xtep International Holdings Limited - Irasia
    Aug 20, 2024 · The. Group strategically shifts its borrowing structure, favoring RMB-denominated loans over HKD-denominated loans to take advantage of lower ...
  18. [18]
    About Xtep > Our Milestones
    2019. Celebrated the 10th anniversary of the Group's listing · 2018. Established China's first dedicated running research laboratory · 2016. First opening of the ...Missing: history | Show results with:history
  19. [19]
    Xtep Int`l (1368.HK) - Three-year rebranding completed, multi-brand ...
    Sep 23, 2020 · In 2001, Xtep established its own brand, with fashion sports as its brand positioning, transformed from OEM service provider to a brand owner.
  20. [20]
    [PDF] Xtep International Holdings Limited 特步國際控股有限公司
    May 20, 2008 · We are one of the first sportswear enterprises in the PRC to position our own branded sportswear products with a fashion and trendy focus in ...
  21. [21]
    Xtep Revenue Leaps to Record on China's New Long Run to Sports
    Mar 23, 2022 · Xtep's revenue grew 23% last year to a record 10 billion yuan, though its newer brands lost money; The company is less profitable than ...
  22. [22]
    [PDF] Xtep Announces 2024 Annual Results Group's Revenue - Irasia
    Mar 18, 2025 · Xtep's 2024 revenue increased by 6.5% to RMB13,577 million, with net profit up 20.2% to RMB1,238 million. Professional sports segment revenue ...
  23. [23]
    [PDF] Xtep International Holdings Limited Xtep Announces 2025 Interim ...
    Aug 18, 2025 · Given the Group's healthy cash flow, the Board has declared an interim dividend of HK18.0 cents per. Share (1H2024: HK15.6 cents), up 15.4% year ...
  24. [24]
    XTEP Launches Global Run Campaign to Push Boundaries and ...
    Apr 15, 2025 · XTEP has officially launched the XTEP Global Run campaign on April 15 to convey the brand's positioning and philosophy of "Make It Different" to all runners.
  25. [25]
    Xtep closes acquisition of K-Swiss for 260 million dollars - Modaes
    Aug 7, 2019 · The Chinese sportswear group has acquired the company owner of brands like K-Swiss, Palladium, Supra, Pldm and Kr3w, for 260 million dollars.
  26. [26]
    Wolverine World Wide Partners With Leading Chinese
    Mar 4, 2019 · The Company has entered into a joint venture agreement with Xtep International Holdings Limited (SEHK: 1368), a leading Chinese sportswear retailer.
  27. [27]
    Xtep Shoes, Xtep Clothes - XTEP
    Since 2012, XTEP has opened EBOs (Exclusive Brand Outlet) and MBOs(Multi-brand Outlet) in in Southeast Asia, Middle East, Central Asia and other countries.Xtep Shoes, Xtep Clothes - XTEP · Xtep cipők, Xtep ruhák · Xtep Kamaa, Xtep Lole
  28. [28]
    [PDF] Xtep International Holdings Limited - Irasia
    Aug 18, 2025 · Details of the aforesaid top-up placing of shares and the issue of the 2025 Xtep Convertible Bonds are set out in the Management Discussion ...
  29. [29]
    Press Releases - Xtep International Holdings Limited - irasia.com
    2025-August-20 · Xtep MSCI ESG Rating Upgraded to "AA", Ranked No. 1 in Chinese Sportswear Industry (in PDF) · 2025-August-18 · Xtep Announces 2025 Interim ...
  30. [30]
    Chinese sports brand Xtep to buy owner of U.S.' K-Swiss for $260 ...
    May 2, 2019 · The deal will be financed by internal resources and is expected to be completed by the end of July, it added. Xtep shares ended 4.5 percent ...Missing: details | Show results with:details
  31. [31]
    K-Swiss to Be Sold to Chinese Sportswear Company - WWD
    May 2, 2019 · Xtep expects the acquisition to be completed by July 2019. “Today, we are extremely excited to announce the proposed acquisition with E-Land ...<|control11|><|separator|>
  32. [32]
    XTEP INTERNATIONAL COMPLETES ACQUISITION OF K-SWISS ...
    Xtep International Holdings has completed the acquisition of KSGB, the Los Angeles-based multi-brand company comprising the K-Swiss, Palladium, and Supra ...
  33. [33]
    K-Swiss Has a New Owner: Inside the Brand's Comeback Plans
    May 15, 2024 · Xtep, the Chinese company that bought K-Swiss five years ago, sold the brand recently to its principal shareholder to concentrate on its ...
  34. [34]
    Xtep International to Expand K-Swiss in China - WWD
    Aug 6, 2019 · Xtep International to Expand K-Swiss in China ... The Chinese sportswear retailer purchased K-Swiss, Palladium and Supra for $260 million.Missing: localization | Show results with:localization
  35. [35]
    Media - Xtep International Holdings Limited
    Mar 18, 2024 · Xtep's revenue rose 10.9% to RMB14,345.5 million, with core brand revenue at RMB11,947.4 million. Profit increased 11.8% to RMB1,030.0 million. ...
  36. [36]
    [PDF] Xtep International Holdings Limited 特步國際控股有限公司 - Irasia
    Mar 18, 2025 · Rise Logistics (China) Holdings Limited, a company ... operations through its subsidiaries in Mainland China, the Company adopts RMB as the.
  37. [37]
    Xtep Announces Strategic Divestiture of K-Swiss and Palladium and ...
    May 9, 2024 · The transaction, valued at US$151 million, is based on the book value of KP Global as at 31 March 2024. This move is designed to carve out the ...
  38. [38]
    Xtep makes big leap with takeover of Wolverine joint venture
    Dec 29, 2023 · Xtep and Wolverine set up their joint venture in 2019 to sell apparel, footwear and accessories under the Saucony and Merrell brands on the ...
  39. [39]
    XTep forms China venture with Wolverine to sell Merrell, Saucony ...
    Mar 5, 2019 · Merrell and Saucony, the two brands under Wolverine, will each target to open between 400 and 500 stores in mainland China in five years.
  40. [40]
    Wolverine sells out of Chinese joint venture, Asian leathers business
    Dec 19, 2023 · Wolverine Worldwide formed a joint venture with Xtep in 2019 to launch the Merrell and Saucony brands in China. Following these agreements, Xtep ...<|control11|><|separator|>
  41. [41]
    Saucony and Merrell Grow 57 Percent in China in 2024 - SGB Media
    Mar 18, 2025 · Revenue of the Saucony and Merrell combined business (Professional Sports) segment saw year-over-year growth of 57.2 percent to RMB1.25 billion, compared to ...
  42. [42]
    Xtep posts record interim profit as China's marathon boom boosts ...
    Aug 18, 2025 · Interim operating profit from the two brands more than tripled to 78.6 million yuan, vindicating the 2023 move by the Xiamen-based company to ...
  43. [43]
    Xtep International Holdings Limited - Media > Corporate News
    Aug 18, 2025 · Xtep's revenue increased by 7.1% to RMB6,837.6 million, with core brand revenue up 4.5% and professional sports segment up 32.5%. Operating  ...Missing: target | Show results with:target
  44. [44]
    Birmingham City sign club record Chinese sponsorship deal
    Jan 18, 2010 · Xtep, which is replacing Umbro, will also supply Birmingham with £800,000 worth of training gear bearing the joint "Xtep-BCFC" logo in the deal.Missing: 2010-2013 | Show results with:2010-2013
  45. [45]
    Why Birmingham City expect to be big in China after £7.8m sponsor ...
    Oct 24, 2012 · BLUES' £7.8 million sponsorship deal with Xtep is just the 'tip of the iceberg', says club chief Peter Pannu. Article continues below.
  46. [46]
    Xtep to sponsor Spanish soccer side - SportsPro
    Jul 28, 2011 · Xtep, a Chinese sports fashion brand, has agreed a five-year sponsorship and supply deal with Spanish La Liga side Villarreal C.F.
  47. [47]
    About Xtep > Our Milestones - Xtep International Holdings Limited
    Title sponsored Xtep China University Football League (Xtep CUFL). 2012. Official exclusive sportswear and accessory sponsor of Spanish La Liga Villarreal CF.
  48. [48]
    No More Puma / Lion - Xtep Al Ahli Saudi 20-21 Home & Away Kits ...
    Oct 28, 2020 · The new Al Ahli Saudi home and away shirts were released today. They are made by Xtep and will be worn in the 2020-21 Saudi Pro League.
  49. [49]
    Al Ahli SFC Kit History
    Al Ahli SFC Kit History · adidas since 2023 · Xtep 2020-2023 · S Team 2019-2020 · Umbro 2017-2019 · Puma 2015-2017 · Umbro 2012-2015 · adidas 2009-2012 · Umbro 2006- ...2020s · 2010s · 2000s
  50. [50]
    [PDF] Xtep Sole Sponsor of the 12th National Games - Irasia
    Apart from providing custom designed outfits for the Games' officials, torch relay members, escort runners, judges and volunteers etc., Xtep will also develop ...Missing: 2021 | Show results with:2021
  51. [51]
    Xtep expands into basketball, signing on Jeremy Lin as brand envoy
    Aug 9, 2019 · The Fujian-based company has signed on basketball star Jeremy Lin as a brand ambassador for four models of basketball shoes, featuring “Linsanity” stitchings.
  52. [52]
    Jeremy Lin Xtep JLIN ONE Signature Shoe Release - Hypebeast
    Oct 23, 2020 · The sneaker's release marks Lin's 11 years as a professional player and his dedication to the sport, which comes through in its design.Missing: endorsement shoes
  53. [53]
    Malik Beasley Net Worth: Examining Pistons Star's NBA Salary ...
    Feb 8, 2025 · The following year, though, in April 2023, Beasley switched allegiances. He joined the Chinese sportswear brand, Xtep, as the face of their “ ...
  54. [54]
    Buy XTEP Men Basketball Shoes/Sneakers with Shock Absorption ...
    Rating 3.4 (4) Innovative Technology: Incorporates cutting-edge technology for enhanced support and cushioning, Features impact-absorbing technology to reduce stress on joints ...<|control11|><|separator|>
  55. [55]
    Jeremy Lin's Xtep Levitation 4 Performance Review - WearTesters
    Feb 4, 2020 · The Xtep Levitation 4 features herringbone throughout the outsole but the grooves are closely-spaced together, allowing for dust and other ...
  56. [56]
    [PDF] SPONSORSHIP BUSINESS UPDATES PRODUCTS
    On 15th May, Xtep became the official sponsor of the Chinese 3x3 Basketball. League (Super 3). The Super 3 sports equipment supplied by Xtep for this season ...
  57. [57]
    Xtep——Market Leader in Global Running Shoe Sales and China's ...
    Apr 27, 2025 · XTEP Sponsors Vietnamese Top Runner Phạm Thị Hồng Lệ to Win VnExpress Marathon Ha Long 2025 ... Chinese Sports Brands have strengthened ...Missing: football | Show results with:football
  58. [58]
    Xtep - Facebook
    empowering ...
  59. [59]
    Xtep Launches Inaugural X-RUN CAMP for The Standard Chartered ...
    Oct 21, 2025 · Xtep Launches Inaugural X-RUN CAMP for The Standard Chartered Heritage Marathon Hanoi in Vietnam. 2025-10-21. Share ...
  60. [60]
    https://www.xtep.com.hk/en/media/pdf/p240614.pdf
  61. [61]
    XTEP Sponsors Vietnamese Top Runner Phạm Thị Hồng Lệ to Win ...
    Jun 2, 2025 · XTEP Sponsors Vietnamese Top Runner Phạm Thị Hồng Lệ to Win VnExpress Marathon Ha Long 2025, Demonstrating Brand Strength and Professionalism.Missing: football sponsorships
  62. [62]
    News - XTEP
    Professional sportswear brand XTEP has sponsored top Almaty runner Zhangabek Yessenbol in the Almaty Half Marathon 2025 on April 20, who finished second with a ...Missing: football sponsorships