Fact-checked by Grok 2 weeks ago

MGA Zapf Creation

MGA Zapf Creation is a toy company headquartered in Rödental, , specializing in the design, development, manufacture, and global distribution of premium interactive dolls, play concepts, and accessories for children. Founded in 1932 by Rosa and Max Zapf as a small toy factory producing dolls from , the company transitioned to plastic materials in the and expanded internationally under the leadership of their children, Brigitte and Willi Zapf, beginning in 1958. Key milestones include the 1991 launch of the BABY born brand, featuring realistic 30-43 cm dolls with functions like crying and drinking to encourage imaginative role play, which became Germany's top doll by 2014; and the 1998 introduction of Baby Annabell, an electronic doll with lifelike features such as sleeping and giggling, topping sales from 2001 to 2007. The company went public on the Stock Exchange in 1999, floated until its delisting in 2018, and grew into Europe's largest doll manufacturer with products sold in over 65 countries. In July 2024, Zapf Creation AG merged with U.S.-based Inc., forming as a wholly-owned to strengthen global retail partnerships and expand offerings while preserving operations in . Today, under President Thomas Eichhorn, the company emphasizes high-quality, safe, and developmentally beneficial toys, including additional lines like Dolly Moda for customizable doll fashion, continuing its 90-year legacy of fostering parent-child among children aged 4-5 and beyond.

History

Founding and early growth

MGA Zapf Creation GmbH traces its origins to 1932, when and Max Zapf established a small toy factory in Rödental, , , specializing in production using as the primary material. This venture began as Max Zapf Puppenfabrik, focusing on crafting affordable, handmade dolls amid the economic challenges of the . The factory's early operations emphasized traditional doll-making techniques, laying the groundwork for a family-run dedicated to quality playthings. In 1958, the company transitioned to the second generation under the leadership of Brigitte and Willi Zapf, the children of the founders, who shifted focus toward . This era marked the beginning of expanded market outreach beyond , with efforts to introduce Zapf dolls to and audiences through improved networks and product adaptations. The family's hands-on involvement drove steady growth, transforming the local workshop into a more structured enterprise capable of competing in broader markets. A pivotal occurred in , when the factory switched from to materials for doll , significantly enhancing durability, safety, and cost-efficiency. This material transition enabled greater scalability and wider market accessibility, as plastic dolls were lighter, less prone to breakage, and easier to manufacture in larger volumes, positioning Zapf as a forward-thinking player in the toy industry. By the early , the company's evolution culminated in its 1992 acquisition by TA Spiel- und Freizeit Holding GmbH, a of the Adler Group. This purchase represented a major shift from family ownership to a corporate structure, injecting professional management and resources to support further expansion while preserving the Zapf legacy in doll manufacturing.

Key product launches and market expansion

In 1991, Max Zapf Puppen- und Spielwarenfabrik GmbH launched the Baby Born , marking a significant innovation in the toy industry as the first featuring realistic functions such as drinking from a bottle, eating food mixed with water, and wetting a . This product quickly gained traction, revolutionizing play experiences by simulating baby care routines without requiring batteries, and it became the most successful play concept in the market during the early . By 1997, Baby Born had achieved the status of Germany's best-selling traditional , driving substantial commercial success and establishing Zapf Creation as Europe's leading manufacturer of play and functional dolls. The doll's popularity extended beyond , contributing to the company's growth in international markets and solidifying its reputation for high-quality, interactive s that encouraged imaginative role-playing among children. In 1998, Zapf Creation introduced Baby Annabell, an electronic interactive doll equipped with advanced features including crying real tears, laughing when tickled, and simulating sleep through closing eyes and sighing sounds in response to caregiving actions like feeding or singing. This launch further propelled the company's expansion, particularly in the , where Baby Annabell dominated the girls' toy sales charts annually from 2001 to 2007, according to market data from NPD Eurotoys Ltd., and was repeatedly named among the top toys of the year. The period's product successes facilitated broader , culminating in 2006 when Zapf Creation AG initiated a strategic cooperation with American toy company , Inc., for joint distribution, co-development, and enhanced global reach, including a minority stake acquisition by to support expansion into North American and other international markets. This partnership leveraged the strong performance of flagship products like Baby Born and Baby Annabell to accelerate Zapf's growth beyond Europe.

Financial milestones and ownership changes

Zapf Creation AG went public through an (IPO) on April 26, 1999, listing on the , which marked a significant milestone in the company's growth by providing access to capital markets for expansion. In , the Baby Born doll achieved the position of Germany's number one doll brand and ranked among the top ten overall toys, reflecting strong market performance and contributing to sustained revenue growth in the doll segment. The 25th anniversary of Baby Born in 2016 and the 20th anniversary of Baby Annabell in 2018 enhanced brand visibility through special editions and marketing campaigns, supporting increased sales and reinforcing the company's position in the toy industry. On August 22, 2018, the , with approval, decided to delist the shares from organized trading, with the last trading day on the Stock Exchange occurring on October 4, 2018, thereby transitioning the company back to private ownership to streamline operations and focus on long-term strategy without public market pressures. The 30th anniversary of Baby Born in 2021 and the company's 90th anniversary in 2022 highlighted ongoing brand strength, coinciding with a reported global of €58.5 million and a of 123 employees in 2022, underscoring stable financial footing amid industry challenges like .

Merger with

In October 2023, Inc., a U.S.-based toy renowned for like L.O.L. Surprise!, announced its initiation of a merger with Zapf Creation AG through its wholly-owned , which was already the 's main . The merger was completed on July 16, 2024, resulting in the formation of as a wholly-owned of , thereby concluding over 20 years of collaborative partnership between the two entities. This strategic merger aimed to bolster the combined entity's position in the global toy market by integrating MGA's extensive international with Zapf Creation's specialized expertise in interactive and nurturing dolls, such as the Baby and Baby Annabell lines. The partnership, which dated back to the early , had previously focused on joint sales and efforts. Key benefits included enhanced global reach through a unified approach to retail partnerships across , the , and other international markets, as well as consolidated resources to drive innovation in product development. Following the merger, the company rebranded as MGA Zapf Creation GmbH while maintaining its headquarters in Rödental, , and integrating elements of MGA's worldwide for improved .

Corporate Profile

Headquarters, operations, and workforce

MGA Zapf Creation maintains its headquarters in Rödental, , , at Mönchrödener Straße 13, 96472. This facility functions as the central hub for , development, and administrative operations, overseeing the creation of innovative concepts rooted in the company's long-standing tradition in the industry. The company's operations span global manufacturing and distribution, with primary production facilities located in . To meet international demand, MGA Zapf Creation collaborates with manufacturing partners outside , leveraging the post-merger infrastructure of for efficient . Products are exported to over 65 countries worldwide, adhering strictly to European production standards such as and the EU Toy Directive 2009/48/EC to ensure safety and quality. As of 2025, the workforce at MGA Zapf Creation GmbH consists of approximately 121 employees, primarily engaged in toy design, quality control, and supply chain coordination. This dedicated team supports the company's focus on high-quality, functional dolls while maintaining operational stability following the integration with MGA Entertainment.

Leadership and financial overview

MGA Zapf Creation GmbH operates under a management structure led by Thomas Eichhorn, who serves as Managing Director and President, overseeing key areas such as sales, marketing, and distribution with over 30 years of experience in the toy industry. Eichhorn also contributes to sustainability efforts as a member of the Executive Board of the FAIR TOYS ORGANIZATION, which promotes ethical standards and environmental responsibility in toy production. The company's governance as a wholly-owned subsidiary of MGA Entertainment—facilitated through MGA's German subsidiary—maintains operational autonomy in its doll-focused divisions, with no major organizational changes anticipated post-merger. Financially, MGA Zapf Creation achieved a of €65.01 million in 2022, marking a pre-merger peak amid global market challenges, alongside an operating profit of €1.84 million. Separate financial for the post-July 2024 merger is not publicly available; it now integrates into MGA Entertainment's portfolio, which generates annual revenues exceeding $1 billion and includes major brands like and LOL Surprise, positioning it for enhanced scale in the toy sector. Post-merger strategic priorities emphasize business consolidation and unified partnerships to drive growth, leveraging combined expertise in nurturing and interactive dolls for broader opportunities. This integration supports innovation in toy design while expanding presence in key regions, building on MGA's global footprint.

Products

Baby Born series

The Baby Born series, launched in by Zapf Creation, introduced a line of realistic baby dolls designed to simulate caregiving experiences for children. The original Baby Born doll measured 43 cm in height and featured seven to ten lifelike functions, including drinking water from a bottle, eating spoon-fed food, wetting or soiling a , crying real tears, closing its eyes when laid down, and movable arms and legs for posing. These mechanical, battery-free mechanisms allowed the doll to mimic everyday baby behaviors, such as needing feeding, diapering, and bedtime routines, without electronic components. The doll's soft body, baby fat details, and raised belly button enhanced its anatomical , setting a new standard for interactive play in the doll market at the time. Over the years, the series evolved to incorporate enhanced interactivity while maintaining its core non-electronic design. In the , the Interactive Baby Born variant expanded on the original functions with additional mechanical responses, such as more pronounced crying triggered by hunger or discomfort, and improved flexibility for play scenarios like bathing or dressing. This line, introduced around 2012, included up to nine lifelike actions—drinking, eating, crying, sleeping, using a potty, a , and being fully bathable—accompanied by ten accessories like bottles, spoons, and changing mats to support . Anniversary editions marked significant milestones: the 25th anniversary in 2016 featured a softer body material for increased comfort and durability, while the 30th anniversary in 2021 launched the sub-line with color-changing elements, such as water-reveal clothing and accessories that transform when wet, adding a magical twist to nurturing play. Recent developments as of include the premiere of Season 2 of the BABY born and new holiday variants enhancing play with educational songs and adventures. The Baby Born series has achieved substantial commercial success, with over 26 million units sold worldwide since its inception, reflecting its enduring appeal in the toy industry. It has ranked as the number one in since 2014 and remains a consistent top-seller across , often placing in the top ten overall toys. Targeted at children aged 3 and older, the dolls promote educational value through nurturing play, encouraging , , and fine motor skills as users engage in simulated caregiving tasks. Complementary accessories, such as bathtubs with musical features, clothing sets, and play food, extend the imaginative possibilities, fostering creative storytelling and social development.

Baby Annabell series

The Baby Annabell series, introduced by Zapf Creation in 1998, centers on an electronic measuring 43 cm that simulates lifelike infant behaviors to foster nurturing play. The original model incorporates battery-operated mechanisms enabling the doll to emit sounds such as , cooing, laughing, and , while performing actions like sucking its , yawning, sleeping with closing eyes, and drinking from a bottle. These interactive elements allow children to respond to the doll's "needs," promoting and through realistic sensory . Over the years, the line expanded with variants enhancing thematic and functional play. Dreamy Annabell includes light-up features, such as a canopy with glowing effects and lullabies, to simulate routines. Holiday Annabell offers themed editions, including seasonal outfits and accessories for festive role-play scenarios. In 2018, to mark the series' 20th anniversary, Zapf Creation released limited-edition dolls celebrating the milestone with special packaging and interactive elements. The launch of Baby Annabell in 1998 represented a pivotal product introduction, contributing to the company's early growth in the interactive doll . In the UK, the Baby Annabell series dominated the from 2001 to 2007, consistently ranking as one of the top toys of the year in 1999, 2000, 2001, 2005, and 2007, underscoring its widespread appeal. The dolls emphasize emotional bonding via responsive interactions, where children engage in caregiving activities that mirror real parental duties, encouraging social and emotional development. Targeted at children aged 3 and older, the series includes complementary accessories like prams, bottles, pacifiers, and changing sets to support immersive role-play.

Chou Chou and other dolls

The Chou Chou line consists of 30 cm soft-bodied, cartoon-style baby dolls introduced by Zapf Creation in 2000, designed to encourage gentle nurturing play for toddlers through simple interactive features. These dolls feature flexible limbs for posing in sitting or standing positions, movable eyes with expressive sparkle, and realistic baby sounds including sucking, giggling, yawning, and sleeping noises activated by actions like feeding or rocking. Core play elements include changeable outfits, diapers, and accessories such as bottles and dummies that the doll audibly sucks on, promoting basic care routines like feeding and soothing without complex mechanisms. Targeted at young children, the Chou Chou dolls emphasize accessibility with their lightweight, huggable construction and straightforward play patterns, such as bouncing on a knee or rocking to sleep, which differ from the more realistic simulations in Zapf's flagship lines. Variants like Baby Luca, Baby Mika (with a multifunctional hat that serves as a sleeping mask), and limited-edition Baby Robin expand the collection, often incorporating themed elements such as animal motifs to enhance imaginative accessory play. Accompanying playsets and ecosystems, including cradles and outfit bundles, support extended role-play while maintaining focus on soft, non-intimidating interactions for beginners. Complementing the Chou Chou offerings, other doll lines from MGA Zapf Creation include the My Little Baby Born series, a smaller 36 cm version tailored for children aged 18 months and older with simplified, battery-free features to suit early developmental stages. These dolls come with essentials like cloth diapers, bottles, pacifiers, potties, and feeding accessories, enabling basic activities such as bathing and potty training in a , oversized format for small hands. The line integrates with broader Baby Born accessories for expanded play, using softer materials and reduced realism to prioritize comfort and ease for very young users. Additional major lines include Elli Smiles, a 43 cm interactive soft baby doll launched in 2019 that recognizes caregivers via a special necklace, smiles, cries, drinks, uses a pacifier, and plays lullabies to promote emotional bonding; and Heidi, a 30 cm plush fabric doll introduced around 2019 based on the Heidi stories, designed for cuddling and simple adventure role-play with soft materials and natural expressions. Occasional licensed or themed extensions within these softer doll categories, such as animal-inspired Chou Chou variants, further diversify options by blending core care functions with playful motifs to appeal to toddlers' emerging interests. Overall, these products maintain distinct softer textures and accessory-focused patterns, contributing to MGA Zapf Creation's portfolio for early childhood without overlapping the advanced interactivity of primary lines.

Sustainability and Responsibility

Environmental initiatives

In 2021, Zapf Creation committed to transitioning all product to -free alternatives, with full implementation achieved by the end of 2022. This initiative replaced single-use s, such as blister packs, cable ties, and plastic bags, with recyclable paper-based materials, resulting in a reduction of 65 tonnes of single-use production in the first year alone. The company phased out traditional transparent window boxes in favor of options, including recyclable cardboard that can be disposed of with waste paper and is marked with a for easy identification. These changes prioritized materials to minimize waste while maintaining product visibility and protection. In , Zapf Creation was featured in Toy World magazine's eco-friendly toys section, highlighting its role in reducing plastic waste across the toy industry through these packaging innovations. Kasia Leskow, Head of Marketing for Zapf Creation , emphasized the ongoing focus: “We know that plastic-free packaging and longevity of toys will continue to be a big focus for parents moving forward, so we’ll continue to make environmentally conscious choices throughout and beyond.” Following the 2024 merger with , now operating as MGA Zapf Creation GmbH, the company's environmental efforts have aligned with broader goals, targeting 100% recycled, recyclable, or bio-based materials in products and packaging by 2025, with ongoing exploration of bio-based plastics as of late 2024. This integration supports industry-wide reductions in environmental impact from toy manufacturing.

Product safety and ethical standards

MGA Zapf Creation GmbH ensures product safety through rigorous compliance with the EU Toy Directive 2009/48/EC, which sets essential requirements for toy safety across the . All products undergo comprehensive testing to meet the European toy standard , covering mechanical and physical properties, chemical safety including pollutants, flammability, and migration of certain elements. Durability is assessed through multiple test phases from prototypes to series production, while child safety is prioritized by evaluating potential hazards such as sharp edges, small parts, and choking risks in independent laboratories like , SGS, and . The company upholds ethical standards in manufacturing via its membership in the FAIR TOYS organization, a multi-stakeholder initiative founded in 2020 to promote socially responsible toy production. Zapf Creation was a co-founder of the organization and has been a member since its inception; as MGA Zapf Creation GmbH, it continues to commit to fair labor conditions across its supply chains, including living wages, safe working environments, and prohibition of child labor, with transparency ensured through regular reporting and audits as outlined in the Fair Production Code manual. Following the 2024 merger with , the company has integrated MGA's global ethical guidelines, which mandate frequent third-party audits of suppliers to verify working and living conditions, prevent forced labor, and align with international standards like those of the International Centre for Toy Industry Ethical Auditing (ICTI). This integration reinforces ongoing monitoring of production facilities to maintain ethical compliance throughout the . In line with its efforts, in 2021 Zapf Creation launched an educational campaign on , featuring a video with children to raise awareness about the impacts of single-use plastics and the importance of reduction strategies. The initiative encouraged young audiences to discuss environmental concerns, such as protecting from plastic waste, and promoted and sustainable alternatives, complementing the company's shift toward plastic-free packaging.

References

  1. [1]
    Company and history
    ### Summary of Zapf Creation Company History
  2. [2]
    Zapf Creation - Shop Ethical!
    Founded in 1932, today they are Europe's largest doll maker, with sales in more than 65 countries. Acquired by MGA Entertainment in 2024. Overall. Owned USA.<|control11|><|separator|>
  3. [3]
    MGA Entertainment and Zapf Creation AG Complete Merger ...
    Jul 15, 2024 · “After more than 20 years working closely as two separate companies, Zapf Creation has joined the MGA family and we welcome them as a part of ...
  4. [4]
    MGA Zapf Creation GmbH
    The MGA Zapf Creation GmbH is a global brand supplier of children's toys. The company develops and sells premium play concepts, as well as play and functional ...Company and history · FAQ · Imprint · Management Board
  5. [5]
    Celebrating 30 Years of BABY born: A Timeline ... - Zapf Creation
    1932. ZAPF CREATION IS FOUNDED. The dream of all doll parents began 89 years ago, when Rosa and Max Zapf founded Zapf Creation in the town of Rodental, Germany.Missing: GmbH | Show results with:GmbH
  6. [6]
    Baby Born | V&A Explore The Collections
    Nov 17, 2003 · Zapf Creation, makers of baby dolls was founded in Germany by Max Zapf in 1932. Their best selling product is Baby Born, launched in 1991.
  7. [7]
    Baby Annabell | V&A Explore The Collections
    Jan 2, 2014 · Baby Annabell, made by Zapf Creation, was named as one of the top toys of the year in 1999, 2000, 2001, 2005, and 2007, demonstrating her ...Missing: sales charts
  8. [8]
    Zapf to Transfer Buying, Technical Development to MGA - Bloomberg
    Sep 5, 2006 · Zapf entered talks with MGA, the maker of Bratz dolls, after a takeover bid by Japanese toymaker Namco Bandai Holdings Inc. failed on Aug. 4.
  9. [9]
    [PDF] Zapf Creation AG beschließt Delisting
    Der Vorstand der Zapf Creation AG (ISIN DE000A11QU78 / WKN A11QU7) hat heute mit Zustimmung des. Aufsichtsrats beschlossen, die Einbeziehung ...
  10. [10]
    [PDF] Jahresabschluss zum 31. Dezember 2022 und Lagebericht
    Apr 28, 2023 · Umsatzentwicklung der Zapf Creation AG. Der Jahresabschluss der Zapf Creation AG weist einen Umsatz von 58,5 Mio. € (Vorjahr: 84,9 Mio ...
  11. [11]
    MGA Entertainment Initiates Merger with Zapf Creation AG
    The merger is expected to close in Spring 2024. No further details are available at this time; however, the leadership of the companies will work closely to ...
  12. [12]
    MGA Entertainment initiates merger with Zapf Creation AG
    According to Zapf, the merger is to be completed in spring 2024. The German subsidiary of MGA, currently the main shareholder of Zapf Creation AG, had ...
  13. [13]
    MGA Entertainment and Zapf Creation AG Complete Merger
    Jul 16, 2024 · The merger with Zapf Creation AG (Zapf), Europe's leading manufacturer of nurturing dolls, first announced in October 2023 has been completed.
  14. [14]
    MGA and Zapf complete merger - Toy World Magazine
    The two companies have completed their merger to form MGA Zapf Creation GmbH, as CEO Isaac Larian formally welcomes Zapf to the group.
  15. [15]
    Imprint - Zapf Creation
    MGA Zapf Creation GmbH ; Address: Mönchrödener Straße 13 96472 Rödental GERMANY ; Telephone: +49 9563 725-0. Fax: +49 9563 725-116. E-Mail: info(at)zapf-creation.
  16. [16]
    Zapf Creation AG - Company Profile and News - Bloomberg Markets
    Zapf Creation AG is a European manufacturer of play and function branded dolls as well as accessories. The Company's operates in the Czech Republic, Great ...
  17. [17]
    ZPF — Zapf Creation AG Share Price - Stockopedia
    The current share price of ZPF is €28.00, with a market cap of €199.39m and revenue of €65.01m. 1 year momentum is -7.02%.Missing: Umsatz | Show results with:Umsatz
  18. [18]
    Toy safety - Zapf Creation
    The products of MGA Zapf Creation GmbH fully meet all the requirements of the European toy standard EN 71 in accordance with the EU Toy Directive 2009/48/EC.
  19. [19]
    Company Zapf Creation AG - MarketScreener
    ... Spain and Germany. Number of employees: 123. Sales by Activity: Zapf Creation AG. Fiscal Period: December, 2018, 2019, 2020, 2021, 2022. Games & Toys. 65.01M ...
  20. [20]
    Marc Thomas Eichhorn – Geschäftsführer bei MGA Zapf Creation ...
    Mit über 30 Jahren Erfahrung im Spielwarenvertrieb und Marketing leite ich bei MGA Zapf Creation GmbH als General Manager die Bereiche Verkauf, Marketing, ...
  21. [21]
    Management Board - Zapf Creation
    Thomas Eichhorn ist der Geschäftsführer der MGA Zapf Creation Gmbh. Thomas Eichhorn Managing Director. ImprintData protectionDisclaimerTransparency and ...
  22. [22]
    FAIR TOYS ORGANIZATION
    MGA Zapf Creation GmbH: Thomas Eichhorn. Executive Board of the FAIR TOYS ... sustainability-related topics, depending on the needs of our members. More ...
  23. [23]
    MGA Entertainment and Zapf Creation AG Complete Merger ...
    Jul 16, 2024 · To that extent, Thomas Eichhorn will remain President, MGA Zapf Creation GmbH. ###. About MGA Entertainment, Inc. MGA Entertainment is one of ...Missing: team | Show results with:team
  24. [24]
    https://www.statista.com/statistics/1542203/mga-zapf-creation-operating-profit/
  25. [25]
    MGA's Competitors, Revenue, Number of Employees ... - Owler
    Annual Revenue. $1.0-5.0B. Est. Employees. 1.0-5.0K. Acquisitions. 1 · News ... MGA Entertainment Launches DohKins , A Safe, Screen-Free Way to Spark ...
  26. [26]
    MGA Entertainment Information - RocketReach
    MGA Entertainment is a Manufacturing, Consumer Goods, and Manufacturing General company located in Chatsworth, California with $1.6 billion in revenue and ...
  27. [27]
    https://koreabizwire.com/mga-entertainment-and-zapf-creation-ag-complete-merger-forming-mga-zapf-creation-gmbh/286905
  28. [28]
    Amazon.com: BABY born Emma - Works Completely Without Batteries
    30-day returnsWith 10 play functions: Emma can drink, cry, eat, sleep, put in the nappy and go to the potty. In addition, it is completely bathable and super flexible.
  29. [29]
    BABY born Interactive - YouTube
    Oct 26, 2012 · BABY born Interactive is a 43cm function doll with new interactive feature. BABY born Interactive has 8 lifelike functions, 10 accessories ...Missing: voice responses
  30. [30]
    BABY born Emma 43 cm
    14-day returnsBABY born is a brand of MGA Zapf Creation GmbH. More than 24 million BABY born dolls have been sold all over the world since the market launch in 1991. The ...<|separator|>
  31. [31]
    Legacy Brand BABY born® Premieres First-Ever Animated Series
    Aug 8, 2023 · Now, after 32 successful years in the market and an astounding 26 million dolls sold worldwide, BABY born is taking a monumental leap forward by ...
  32. [32]
    BABY born. Dolls, doll accessories and fun
    BABY born is a brand of MGA Zapf Creation GmbH. More than 24 million BABY born dolls have been sold all over the world since the market launch in 1991.Contact form · Dolls · BABY born Baby Carrier · BABY born Teddy White
  33. [33]
    [PDF] The new Zapf Creation is gathering speed …
    On August 11, 2006, Zapf Creation AG and MGA Entertainment, Inc. agreed on a ... implementation of Zapf Creation's cooperation with MGA Entertainment, Inc.
  34. [34]
    Annabell soft baby doll with electronic functions
    But when those eyes droop and it's time to get some rest, Baby Annabell Sleep Well helps them drift off with her soft, cuddly clothes and built-in sound ...Missing: responses | Show results with:responses
  35. [35]
    Baby Annabell Sweet Dreams Bed, Doll Bed with Light-Up Canopy ...
    £44.99 In stock Rating 4.5 (236) Premium-quality bed for dolls with a light-up canopy; Plays a lullaby when you press the sheep button; Includes co-ordinating mattress, pillow and blanket ...
  36. [36]
    Baby Annabell, Zapf Creation - Messe.TV
    The popular baby doll Annabell from Zapf Creation celebrates its 20th birthday. Daniela Katzenberger celebrates the anniversary together with Baby Annabell.
  37. [37]
    Seal of Approval Winner Holiday 2000 Chou Chou
    Seal of Approval Winner Holiday 2000 Chou Chou. Zapf Creation US. The packaging on the Chou Chou doll states that it offers a “true to life” experience. Our ...
  38. [38]
    CHOU CHOU - Zapf Creation
    Cheeky cartoon-style baby dolls. The 30cm CHOU CHOUs are quite the little rascals. The daring sparkle in their big wide eyes is infectious.Missing: introduction features
  39. [39]
    Dolls for babies - BABY born
    The soft dolls with and without functions are the perfect size for small baby hands. Newborn baby dolls could encourage your child's first smile!<|separator|>
  40. [40]
    CHOU CHOU / Dolls / Dolls & Accessories - Amazon.com
    4.5 17K · 30-day returnsMore like this. Zapf Creation 905586 Animal CHOU Baby Robin, Pink · Ages: 36 months - 10 years. Add to cart.<|control11|><|separator|>
  41. [41]
    https://www.baby-born.com/en/dolls/dolls-for-babies.html
  42. [42]
    Zapf details roll-out of plastic free packaging - Toy World Magazine
    Jan 15, 2021 · Zapf Creation has announced a commitment to produce plastic free packaging in answer to growing demand from parents and children for more sustainable options.Missing: MGA GmbH
  43. [43]
    Zapf slashes single-use plastic production by 65 tonnes in one year
    Feb 7, 2022 · Zapf committed to plastic free packaging in 2021 and has since stopped using cable ties, viewing windows, plastic bags and blister packs.Missing: MGA GmbH
  44. [44]
    Zapf speaks to kids about single-use plastic for World Earth Day
    Apr 22, 2021 · As part of its plastic-free pledge, Zapf Creation is phasing out its traditional transparent window boxes, and will replace single-use plastic ...Missing: MGA GmbH<|control11|><|separator|>
  45. [45]
    Recyclable Packaging BABY born - Zapf Creation
    We're aiming to be plastic-free in packaging by the end of 2022. We contribute to protecting our environment by giving preference to materials that are easier ...Missing: MGA GmbH
  46. [46]
    Exclusive: Eco friendly and sustainable toys - Toy World Magazine
    Feb 3, 2023 · Rachael Simpson-Jones looks at the Green category in 2023, and how companies are improving their packaging and sustainability credentials.
  47. [47]
    All New L.O.L. Surprise!™ Earth Love™ with Eco-Friendly ...
    Apr 14, 2022 · In 2019, MGA committed to two important sustainability goals to reduce their carbon footprint: To achieve and maintain 95 percent recycled or ...Missing: merger | Show results with:merger
  48. [48]
    Goodbye Plastic? MGA Entertainment Boosts Sustainability Efforts ...
    Apr 14, 2022 · Additionally, the company said it would achieve 100% recycled, recyclable or bio-based plastic materials in its products and packaging by 2025.
  49. [49]
    [PDF] ALL ABOARD! - Fair Toys Organisation
    Through membership in the FTO, a toy re- tailer has documentation that fair labour conditions, environmental sustainability and the continuous improvement of ...
  50. [50]
    https://toyworldmag.co.uk/exclusive-eco-friendly-and-sustainable-toys/
  51. [51]
    Modern Slavery Act Statement - MGA Entertainment
    MGA requires that contract vendors are audited frequently, typically through third parties, to review working and living conditions, including audits of ...Missing: Zapf Creation merger