Fact-checked by Grok 2 weeks ago

9-12 Project

The 9-12 Project was a conservative initiative launched by host on March 13, 2009, designed to recapture the national unity and resolve felt by Americans on September 12, 2001, following the 9/11 attacks, through adherence to nine foundational principles and twelve moral values emphasizing personal responsibility, , and . The project's nine principles asserted that government exists to protect individual rights rather than provide for citizens, that and should supersede state intervention, and that fiscal discipline at personal and national levels is essential for prosperity; its twelve values included , reverence, hope, thrift, humility, , sincerity, moderation, hard work, courage, personal responsibility, and gratitude. It rapidly mobilized local chapters across the , organizing protests against perceived federal overreach in areas like healthcare reform and stimulus spending, and played a key role in early Tea Party activism, culminating in the September 12, 2009, rally in Washington, D.C., which drew estimates of 60,000 to over 1 million participants opposing President Barack Obama's policies. While credited with energizing conservative opposition that contributed to Republican gains in the 2010 midterm elections, the movement faced criticism from progressive outlets portraying it as extremist or corporate-funded, though such claims often overlooked its decentralized structure and focus on constitutional conservatism; additionally, groups affiliated with the 9-12 Project were among those disproportionately scrutinized by the Internal Revenue Service in applications for tax-exempt status.

Core Ideology

The 9 Principles

The 9 Principles of the 9-12 Project constitute a set of declarative commitments aimed at reasserting individual responsibility, limited government, and fidelity to the U.S. Constitution's enumerated powers, articulated in response to federal expansions during the 2008 financial crisis and subsequent 2009 stimulus measures that increased national debt by over $800 billion in the American Recovery and Reinvestment Act. Derived from interpretations of founding documents such as the Declaration of Independence and Federalist Papers, which emphasize natural rights and checks against centralized authority, these principles reject causal pathways to societal decline through unchecked fiscal interventions—evident in the moral hazard of bailouts that prioritized select institutions over market discipline, leading to prolonged distortions in credit allocation and taxpayer burdens exceeding $700 billion in TARP commitments. They promote a framework where personal virtue and structural restraint prevent the erosion of prosperity, contrasting with policies that empirically correlated with rising dependency ratios, as federal spending on entitlements and interventions grew from 18.2% of GDP in 2007 to 24.4% by 2009.
  1. America is good. This principle affirms the empirical record of U.S. achievements in advancing and material progress, including the expansion of GDP from $1,300 in 1790 to over $50,000 by 2009 (in constant dollars), driven by constitutional protections for and property rights, which enabled the abolition of , , and the elevation of global living standards through technological exports. It counters pervasive narratives of national guilt by highlighting causal links between founding mechanisms—like and —and outcomes such as the U.S. leading in patents granted (over 100,000 annually by the ) and democratic exports, rather than attributing disparities to inherent systemic flaws unsubstantiated by longitudinal data on immigrant and upward rates exceeding 80% across generations.
  2. I believe in God and He is the Center of my Life. Rooted in the Declaration's acknowledgment of rights derived from a , this principle posits a causal foundation for moral order independent of state imposition, as evidenced by historical correlations between religious adherence and lower crime rates (e.g., states with higher showing 20-30% reduced in FBI from the 2000s) and voluntary civic engagement that predates and supplements government , avoiding the dependency traps observed in secularized European models with welfare spending over 25% of GDP and stagnant growth.
  3. I must always try to be a more honest person than I was yesterday. Emphasizing personal integrity as a bulwark against , this draws from first-principles of in , where unchecked necessitates vigilant self-improvement to sustain ; empirically, societies with high trust indices—like those fostering individual accountability—exhibit lower transaction costs and higher , as seen in U.S. venture capital inflows surpassing $100 billion annually pre-2008, predicated on reliable contracts rather than regulatory fiat prone to in bailout eras.
  4. The is sacred. My and I are the ultimate , not the . This asserts primacy of familial over intrusion, echoing constitutional limits on powers and causal evidence from studies showing intact families correlating with 50-70% lower rates and higher (e.g., data indicating children in two-parent homes 2-3 times more likely to graduate college), countering policies expanding into family spheres—like certain expansions post-2008—that empirically increased single-parent households and intergenerational dependency without addressing root behavioral incentives.
  5. If you break the , you pay the penalty. is blind and no one is above it. Advocating impartial as essential to deterrence and order, this principle aligns with constitutional and empirical deterrence models where swift, certain penalties reduce by up to 20% (per analyses), rejecting seen in 2009-era regulatory waivers that favored politically connected entities, thereby undermining public trust and perpetuating cycles of non-compliance evidenced by rising federal litigation backlogs exceeding 100,000 cases annually.
  6. I have a right to defend myself and my family. Grounded in the Second Amendment's recognition of as a natural right, this upholds causal efficacy of armed in reducing victimization rates—FBI data from defensive gun uses estimating 500,000 to 3 million annually, correlating with lower rates in permit-holding states—against disarmament policies that empirically heightened vulnerabilities, as in jurisdictions with strict controls showing disproportionate spikes post-2008 economic stressors.
  7. The government works for me. I do not answer to them, they answer to me. This inverts statist hierarchies by reaffirming per the Constitution's , with causal ties to mechanisms like elections preventing overreach; historical data post-ratification shows decentralized yielding higher growth rates (e.g., 3-4% annual GDP expansion in the under limited ) versus centralized expansions correlating with spirals, as federal obligations ballooned to $13 trillion by 2009 amid unenumerated interventions.
  8. I am an American responsible for myself and my actions. Promoting individual over collectivist entitlements, this principle counters moral hazards in safety-net expansions—evident in labor force participation dropping to 62.5% by mid-2009 amid stimulus dependency—by linking to prosperity outcomes, such as entrepreneurship rates driving 70% of net new jobs pre-crisis, sustained through constitutional barriers to redistributive overreach that distort incentives and empirical pathways.
  9. Life, , , , and are sacrosanct: cannot impose any that destroys or limits these basic . Distilled from Lockean influences on the Bill of Rights, this enumerates protections against arbitrary deprivation, with causal evidence from property rights indices (e.g., U.S. scoring 90+ on metrics correlating with top-quartile global prosperity) showing that erosions—like 2009 regulatory seizures in auto and finance sectors—led to and innovation stifling, as investment in affected industries fell 15-20% post-intervention, underscoring the need for strict construction to preserve foundational liberties.

The 12 Values

The 12 Values of the 9-12 Project represent personal virtues and ethical commitments designed to cultivate individual character, self-reliance, and community bonds, serving as moral imperatives distinct from the structural and governmental focus of the 9 Principles. Launched by on March 13, 2009, these values were intended to inspire behavioral shifts toward resilience and accountability, countering what Beck described as a cultural drift toward and exacerbated by economic and political crises. By emphasizing virtues like thrift and personal responsibility, adherents were encouraged to prioritize individual effort over reliance on government programs, such as or bailouts, fostering economic through habits like saving and diligent labor. These values drew inspiration from the observed resilience in American society immediately following the , 2001, attacks, when metrics of national unity peaked; for instance, a Gallup poll conducted in late September 2001 found 88% of respondents agreeing that the country had become more united, reflecting widespread displays of charity, courage, and hope in relief efforts and community support. In contrast, by the period preceding and during the , partisan polarization had intensified, with surveys showing trust in government institutions dropping to around 17% by 2008 from higher levels, amid rising perceptions of societal fragmentation. Beck positioned the 12 Values as antidotes to this decline, promoting virtues that encourage and interpersonal trust rather than top-down interventions, thereby aiming to rebuild cohesion through ethical practice at the individual and local levels. The values, as articulated by Beck, include:
  • Honesty: Commitment to truthfulness in personal dealings, reducing deceit that erodes social trust.
  • Reverence: Respect for higher moral or spiritual order, grounding behavior in transcendent accountability rather than subjective standards.
  • Hope: Optimism rooted in effort and faith, countering despair that might lead to passive reliance on external aid.
  • Thrift: Prudent resource management, exemplified by saving and avoiding debt, which diminishes the need for state-supported financial safety nets.
  • Humility: Recognition of personal limits, fostering learning and cooperation without entitlement.
  • Charity: Voluntary giving to others, as seen in post-9/11 private donations exceeding $2.5 billion for victims' families by mid-2002, prioritizing private initiative over compulsory redistribution.
  • Sincerity: Genuine intent in actions, building authentic relationships essential for .
  • Moderation: Balanced living, avoiding excess that could strain personal or communal resources.
  • Hard Work: Diligent labor as the primary means of provision, promoting self-sufficiency over subsidized idleness.
  • Courage: Willingness to confront challenges directly, akin to the resolve of on , 2001, where over 400 emergency personnel risked and lost their lives.
  • Personal Responsibility: Accountability for one's choices, shifting focus from blaming systemic failures to individual agency in overcoming adversity.
  • Gratitude: Appreciation for blessings and efforts, reinforcing contentment and reducing demands for unearned support.
Unlike policy prescriptions, these values targeted internal transformation to sustain civic health, with arguing they embodied the pre-crisis American ethos that enabled rapid recovery from shocks like 9/11 through collective virtue rather than institutional mandates.

Origins and Launch

Inspiration from Post-9/11 Unity

Following the September 11, 2001, terrorist attacks, the experienced a marked surge in national unity, patriotism, and trust in government institutions. President George W. 's job approval rating reached 90% in Gallup polling shortly after the attacks, reflecting broad bipartisan support amid the crisis. Public confidence in the military and approval for initial military responses also peaked, with Pew Research indicating an 86% approval rating for by late September, as Americans rallied around shared threats and foundational values like and . This "rally effect" temporarily transcended divides, fostering a collective focus on principles over political factionalism. By contrast, the period from late 2008 to 2009 saw deepening societal divisions, particularly over economic interventions like the , enacted in October 2008 to address the . Initial public support for TARP waned rapidly, with Gallup polls showing a shift from a 50% to 41% net positive in October to majority opposition by December, as perceptions of favoritism toward fueled distrust. Similarly, debates over healthcare reform proposals in 2009 exacerbated partisan rifts, with Pew surveys revealing 76% of Republicans opposing congressional plans compared to 61% of Democrats favoring them, highlighting elite-driven policies that prioritized redistribution over consensus. Glenn Beck invoked the spirit of September 12, 2001—hence the "9/12" nomenclature—as a symbolic benchmark for restoring principle-based solidarity amid these fractures. He described the project as an effort to recapture the pre- unity of that day, when Americans set aside self-interest for shared foundational ideals like individual liberty and , countering what he viewed as engineered by political elites and media narratives. This framing positioned the initiative not as activism but as a causal return to empirical national cohesion observed in the immediate post-attack period, emphasizing and constitutional fidelity over government expansion.

Glenn Beck's Role and Initial Promotion

Glenn Beck announced the 9-12 Project on March 13, 2009, during an episode of his Fox News Channel program, Glenn Beck, framing it as an extension of his ongoing "We Surround Them" series aimed at fostering grassroots unity. The initiative sought to evoke the perceived national cohesion of September 12, 2001, the day after the 9/11 attacks, when Americans, according to Beck, prioritized shared threats over partisan divides like red and blue states. Beck articulated the project's core aim as restoring focus on nine fundamental principles—such as belief in God, personal accountability, and —and twelve enduring values, including thrift, self-reliance, and honor, to counter what he described as creeping cultural and governmental erosion of individual liberty. Concurrently with the on-air reveal, Beck directed viewers to the newly launched website, the912project.com, where participants could pledge commitment to the principles and values, enabling rapid online sign-ups and coordination for local chapters. His promotion emphasized first-principles reasoning rooted in historical , urging audiences to reject elite-driven narratives in favor of empirical and causal for societal outcomes. Beck's broadcasts highlighted the need for in these basics to resist progressive expansions of , drawing on his program's high viewership—averaging over 2 million nightly in early 2009—to amplify the message. Initial dissemination relied heavily on Beck's multimedia platform, including repeated television segments with emotional appeals, radio endorsements, and direct calls to action for viewers to host watch parties and initiate neighborhood groups. This strategy yielded swift uptake, with Beck later attributing the effort to rallying millions in adherence, evidenced by the proliferation of over 1,000 local affiliates within months. Such tactics leveraged Beck's influence in conservative circles, prioritizing verifiable personal pledges over institutional endorsements to build a decentralized .

Development and Activities

Formation of Local Groups

Following the national launch of the 9-12 Project on , 2009, autonomous local chapters emerged rapidly as individuals utilized the project's to organize groups emphasizing the 9 principles and 12 values. These volunteer-led entities operated independently of central oversight, adopting a non-partisan model centered on fostering community discussions about fiscal responsibility, , and post-9/11 unity, with meetings often held in homes, churches, or public venues to educate participants on applying the project's core tenets locally. By mid-2009, hundreds of such chapters had formed nationwide, particularly in conservative strongholds like , where groups gained traction for mobilizing residents around shared concerns over government expansion. Local chapters focused early activities on attending congressional town hall meetings during the August 2009 recess, where members voiced opposition to the American Clean Energy and Security Act—known as cap-and-trade, passed by the in June 2009—and nascent proposals later formalized as the , or Obamacare. In states such as , participants reported significant spikes in event attendance, drawing ordinary citizens previously uninvolved in activism to challenge perceived overreach in and mandatory insurance mandates. These efforts demonstrated empirical success in mobilization, as turnout at local protests often comprised diverse demographics of working professionals and families, contrasting with portrayals in some mainstream outlets that attributed participation to coordinated rather than spontaneous citizen engagement driven by policy critiques. Chapters in similarly coordinated drives to pack venues, underscoring the decentralized model's effectiveness in amplifying voices against fiscal burdens like carbon taxes and government-run health systems without reliance on paid organizers.

National Rallies and Events in 2009-2010

The 9-12 Project organized its most prominent national event as the Taxpayer March on Washington on September 12, 2009, drawing participants from across the country to protest federal fiscal irresponsibility, rapid expansion of government spending, and policies such as the recently passed stimulus package and proposed health care reforms. The march began at and proceeded to the U.S. Capitol, emphasizing principles of and individual liberty central to the project's ideology. Attendance estimates diverged sharply: organizers and independent observers, including aerial photography analyses, placed the crowd at 500,000 to over 1 million, while mainstream outlets like cited Washington, D.C., fire department figures of 60,000 to 70,000, a discrepancy critics attribute to methodological undercounting by sources with institutional incentives to minimize conservative mobilization. The event unfolded peacefully, with families and diverse attendees participating in a disciplined manner; official records indicate zero arrests or significant incidents, countering narratives portraying such gatherings as extremist or prone to disorder. Speakers, including 9-12 local leaders, reiterated demands for balanced budgets, reduction, and adherence to constitutional limits on power, fostering a sense of unity reminiscent of national cohesion. This model of orderly protest influenced subsequent national actions, reinforcing the project's focus on over confrontation. In April 2010, 9-12 Project affiliates coordinated with groups for rallies nationwide, including events in major cities protesting tax burdens and unchecked deficits amid ongoing economic recovery debates. These demonstrations amplified calls for fiscal restraint, coinciding with heightened public scrutiny of government expenditures. The cumulative effect of these 2009-2010 rallies helped galvanize voter sentiment toward , contributing causally to Republican gains in the November 2010 midterm elections, where the party secured 63 House seats and 6 seats by prioritizing deficit reduction and spending cuts in campaigns.

Organizational Evolution

National Coordination and Decline Post-2011

Following Glenn Beck's departure from Fox News on June 7, 2011, the 9-12 Project's national coordination entered a phase of marked decline, with centralized operations fading as the initiative had been closely tied to his prime-time show's promotional platform. Beck shifted focus to independent ventures, launching GBTV (later rebranded as The Blaze) in September 2011, which prioritized broader media production over sustaining a dedicated national hub for the project. During its 2009-2010 peak, the national effort relied on donations funneled through Beck's platform to support staff and logistics for events like the September 12, 2009, Washington rally, but post-2011 funding streams for central activities were not maintained at prior levels, leading to effective dormancy of the headquarters functions. Key causal factors included the project's increasing entanglement with partisan politics, which Beck later attributed to diluting its core emphasis on principles and values, stating it "kept becoming about politics." This shift exacerbated internal frictions among participants, as the movement struggled to preserve non-partisan unity amid Tea Party electoral successes in 2010 and subsequent Republican congressional gridlock. Government actions, such as IRS screening criteria from 2010 onward that flagged applications containing "9/12 Project" alongside terms like "Tea Party" or "Patriots" for heightened scrutiny and delays, imposed regulatory hurdles on affiliated national efforts. Mainstream media coverage, often framing the project as extremist, contributed to reduced visibility and advertiser pullback from Beck's prior shows, indirectly straining resources. Verifiable indicators of decline include the absence of national 9-12-branded events after the August 28, 2010, , which drew an estimated 500,000 attendees but marked the end of large-scale central mobilizations. Despite this, the project's principles maintained influence in conservative discourse through Beck's ongoing commentary, though without structured national oversight.

Persistence of Local Chapters

Despite the waning of national-level organization after 2011, select local 9/12 Project chapters have maintained independent operations, prioritizing education and over centralized directives. The Tulsa 912 Project, for example, functions as a conservative dedicated to informing citizens on policy issues, fostering empowerment through regular gatherings, and mobilizing participation in local affairs, with documented meetings continuing into 2025. Other decentralized groups, such as the Cottage Grove 912 Project in , sustain activity via online forums, emphasizing adherence to constitutional , intervention, and protection of individual rights amid evolving societal debates. Similarly, the Long Island 9-12 Project integrates with broader patriot networks, hosting conference calls and events to discuss liberty-focused topics. These entities demonstrate resilience by shifting to digital tools like platforms and for coordination, enabling sustained discourse on the original nine principles and twelve values without reliance on former national . Local efforts have occasionally extended to influencing community-level , such as opposition to educational curricula perceived as diverging from foundational tenets, though documentation remains group-specific rather than aggregated. This decentralized model underscores empirical adaptability, with persistence tied to volunteer-driven commitment rather than institutional support.

Impact and Legacy

Contributions to Conservative Activism

The 9-12 Project advanced conservative activism by articulating and disseminating a set of nine principles and twelve values derived from national unity and American founding ideals, which emphasized , individual rights, and personal responsibility over centralized . These principles included the assertion that "the has no power to force you to abandon your , and/or moral beliefs" and that individual rights are not subject to group interests, framing opposition to federal expansions as a defense of constitutional . Local chapters used these as educational tools to train participants in principle-based advocacy, fostering informed critiques of policies perceived to erode personal initiative, such as through increased reliance on programs. A key output was the mobilization of participation in public forums, particularly during summer 2009 town hall meetings where 9-12 Project affiliates voiced opposition to proposed reforms viewed as unconstitutional overreaches of federal power. This highlighted causal links between expansive welfare-oriented policies and reduced , drawing on empirical observations of dependency cycles in programs to advocate for market-driven alternatives that prioritize individual agency. By encouraging attendees to reference founding documents and historical precedents, the project equipped participants to challenge legislative proposals on first-principles grounds, contributing to heightened civic discourse on fiscal restraint and limited intervention. The project's national rally on September 12, 2009, in Washington, D.C., exemplified its role in scaling principle-driven engagement, with organizer estimates placing attendance between 600,000 and 800,000, focused on restoring emphasis on self-governance amid concerns over ballooning federal deficits and debt. This event and subsequent local trainings provided scalable models for conservative groups to build sustained advocacy networks, emphasizing verifiable inefficiencies in centralized systems—such as welfare states' distortion of labor incentives—over abstract equity goals. Such efforts directly outputted increased conservative participation in policy debates, prioritizing causal accountability in governance rather than unchecked expansion.

Influence on the Tea Party Movement

The 9-12 Project exhibited substantial overlap with movement through shared opposition to the 2008-2009 government bailouts and advocacy for limited federal government intervention in the economy. Beck's initiative, announced on March 13, 2009, supplied an ideological foundation via its nine principles—such as belief in fiscal responsibility and individual —and twelve values like thrift and personal responsibility, which aligned with and informed early rhetoric against expansive stimulus measures. Participants in the 9-12 Project actively contributed to organizing and attending initial rallies, most notably co-sponsoring the Taxpayer March on Washington on September 12, 2009, which protested perceived fiscal irresponsibility under the Obama administration. This event, drawing tens of thousands to the , exemplified the convergence, as 9-12 local groups mobilized alongside affiliates to amplify anti-tax and anti-debt messages. Beck's promotion of these gatherings via his program further intertwined the efforts, fostering a unified pushback against federal overreach. Distinct from the Tea Party's primary emphasis on —such as debt reduction and entitlement reform—the 9-12 Project stressed a broader restoration of pre-9/11 national values, including reverence for founders and self-reliance, though Beck's events like the August 28, 2010, on the Mall bridged these by attracting Tea Party supporters and featuring conservative leaders. This differentiation highlighted the 9-12's role in infusing cultural and principled dimensions into the movement's fiscal core, without supplanting it. The project's mobilization primed supportive networks that bolstered Tea Party influence leading into the 2010 midterm elections, where Republican candidates backed by such activism secured net gains of 63 House seats and 6 Senate seats, reflecting surges in fiscally conservative in key districts. Analyses attribute part of this electoral shift to the heightened engagement from overlapping groups like the 9-12 Project, which expanded the base for candidates prioritizing spending cuts and .

Controversies and Criticisms

Media Portrayals and Political Opposition

The 9-12 Project faced portrayals in certain media outlets and commentaries as an extension of radical conservatism or manufactured activism. A September 2009 analysis on Barbra Streisand's official website described Glenn Beck's initiative as emblematic of the "radical right," asserting that its September 12 rally in Washington, D.C., was not a spontaneous grassroots event but one orchestrated by Republican political action committees and corporate-backed groups like FreedomWorks. Similarly, SourceWatch, affiliated with the left-leaning Center for Media and Democracy, characterized the project as part of an "astroturf" campaign funded by national conservative organizations rather than organic local sentiment. These depictions often emphasized ties to Beck's Fox News platform and broader Tea Party affiliations to imply top-down manipulation, despite evidence of independent local chapter formations across states driven by volunteer organizers focused on fiscal restraint and constitutional principles. Such narratives contrasted with observable rally dynamics, where attendance at the national event drew estimates ranging from 60,000 to over 1 million participants according to organizers and aerial imagery analyses, with no reports of or arrests—hallmarks of genuine public engagement rather than protests. Video from the event depicted orderly crowds emphasizing policy critiques of and , without the disruptive elements alleged in astroturf claims. Mainstream coverage, including in outlets like , amplified skepticism by linking the project to without substantiating widespread incidents, even as subsequent IRS revealed targeted audits of 9-12-affiliated groups for their anti-tax , suggesting institutional pushback against perceived threats rather than inherent radicalism. Political opposition from Democratic figures and aligned critics frequently invoked charges of or against the 9-12 Project, framing its opposition to expansive federal programs as veiled bigotry. For example, Democrats in 2010 publicly condemned Tea Party-linked efforts, including 9-12 activities, as extremist threats to moderate governance, tying them to broader narratives of intolerance despite speaker rosters at events featuring policy experts like former House Majority Leader discussing economic issues, not racial animus. These accusations lacked empirical backing from rally content analyses, which showed consistent emphasis on the project's nine principles (e.g., ) and twelve values (e.g., individual liberty), with minimal references to identity-based grievances. Conservative commentators countered that such labels distorted a populist response to ballooning deficits under the Obama administration, positioning the project as a legitimate civic backlash akin to historical movements. Defenses from project supporters highlighted the absence of foundational violence or ideological fringe elements, refuting extremism claims through the events' family-oriented, non-partisan policy focus as verified in contemporaneous reports. While left-leaning sources like Media Matters amplified isolated Tea Party incidents to implicate affiliates, including 9-12 groups, broader data on rally participation—predominantly middle-class attendees voicing concerns over $1.4 trillion deficits in 2009—underscored causal drivers rooted in economic anxiety rather than manufactured hatred. This opposition narrative persisted, yet empirical reviews of archived footage and attendance logs revealed no systemic pattern of the behaviors alleged, attributing media distortions to ideological incentives in reporting on conservative mobilizations.

Internal and Legal Issues

In August 2009, a steering committee member of the 912 Project faced charges of aggravated after allegedly drawing a during a confrontation tied to his work as a foreclosure photographer. This incident, occurring amid the group's rapid expansion, represented one of the few documented legal entanglements involving participants, with no evidence of systemic patterns or additional prosecutions across the hundreds of local chapters formed nationwide by late 2009. The 9-12 Project's internal dynamics centered on upholding its foundational commitment to non-partisanship, as articulated in its refusal to endorse candidates in local, state, or federal elections. Local groups, such as the Chillicothe , explicitly positioned themselves as non-partisan citizens' organizations to preserve on the nine principles and twelve values rather than electoral politics. While minor tensions emerged over the tension between strict ideological adherence and pragmatic involvement in partisan arenas—mirroring broader conservative movement debates—these did not fracture the network, as self-enforced guidelines emphasizing personal responsibility and moral grounding helped sustain unity. This internal discipline, rooted in the project's core tenets, distinguished it from activism exhibiting less accountability to stated principles.

Recent Developments

2025 Revival Efforts

On September 12, 2025, announced the resurrection of the 9/12 Project through a dedicated fundraiser aimed at supporting the family of , founder of , following his death. Beck framed the initiative as a return to the original principles of unity and shared values that defined the project after the , 2001 attacks, emphasizing the need to honor Kirk's dedication to conservative activism amid personal tragedy. The fundraiser, hosted on , quickly raised over $500,000 in initial days, contributing to broader donations exceeding $6 million across multiple campaigns for Kirk's family. described the effort as invoking the 9/12 ethos of communal support during dark times, positioning it as a mechanism to sustain Kirk's legacy through aid to his widow Erika, who assumed leadership of , an organization with annual revenues around $85 million. This announcement spurred immediate engagement on Beck's platforms, with calls for renewed commitment to founding principles in response to ongoing cultural and . While not explicitly outlining new chapters or nationwide events, the revival highlighted the project's potential role in fostering solidarity within conservative networks, as evidenced by endorsements from figures like urging support for Turning Point USA's continuity.

References

  1. [1]
    Join, or die: The 9/12 Project and the return to good government
    Jul 12, 2009 · The 9/12 Project, launched by Glenn Beck on March 13, 2009, is named for Nine Principles and Twelve Values, and to remind Americans of the ...
  2. [2]
    The912Project.com: Glenn Beck's 9 Principles and 12 Values
    Jan 14, 2009 · “Project 912 is the brain child of conservative talk show host and radio personality Glenn Beck. According to the website, the origin of the ...<|separator|>
  3. [3]
    The 9/12 Movement Part II: 9 Principles and 12 Values - Glenn Beck
    Sep 13, 2016 · The 9/12 Movement Part II: 9 Principles and 12 Values · 1. Honesty · 2. Reverence · 3. Hope · 4. Thrift · 5. Humility · 6. Charity · 7. Sincerity · 8.<|separator|>
  4. [4]
    Glenn Beck- 9/12 Project - Rachel's Musings
    Mar 15, 2009 · 1. America is good. · 2. I believe in God and He is the Center of my Life. · 3. I must always try to be a more honest person than I was yesterday.
  5. [5]
    [PDF] The Tea Party and the Remaking of Republican Conservatism
    The largest Tea Party event to date, the September 12, 2009 rally in Washing- ton, was cosponsored by Glenn Beck's “912 Project.” At least 115 Tea Parties ...
  6. [6]
    Glenn Beck on Town Halls, the Tea Party Express and ACORN
    Sep 15, 2009 · And I laid out the 9/12 project, the 9 values and 12 principles, and that is part of what this has come out of. Yes, so I think that's fair ...Missing: goals | Show results with:goals
  7. [7]
    Protecting the First Amendment from the IRS
    Oct 2, 2013 · “Inappropriate” Behavior by the IRS · Had “Tea Party,” “Patriots,” or “9/12 Project” in their names; · Listed as their issues government spending, ...Missing: controversies | Show results with:controversies
  8. [8]
    "RADICAL RIGHT: Glenn Beck's 9/12 Project" - Barbra Streisand
    Sep 11, 2009 · Billed as a “grassroots” rally, the event is actually sponsored by Republican political action committees and corporate front groups. The top ...
  9. [9]
    The Significance of 9-12 - Lehigh Valley Tea Party
    9 Principles · America Is Good. · I believe in God and He is the Center of my Life. · I must always try to be a more honest person than I was yesterday. · The ...
  10. [10]
    The 9/12 Project Resolution - US Observer
    The 12 Values. Honesty; Reverence; Hope; Thrift; Humility; Charity; Sincerity; Moderation; Hard Work; Courage; Personal Responsibility; Gratitude. Share it : ...
  11. [11]
    The Impact of September 11 on Public Opinion: Increased Patriotism ...
    Andrew Kohut of the Pew Research Center has analyzed a number of public opinion surveys since the terrorist attacks on America, compared them to previous ...
  12. [12]
    FAQ - Tulsa 912 Project
    What are the 12 Values? A: Honesty; Reverence; Hope; Thrift; Humility; Charity; Sincerity; Moderation; Hard Work; Courage; Personal Responsibility; Gratitude ...
  13. [13]
    Presidential Approval Ratings -- George W. Bush - Gallup News
    Job approval ratings for President George W. Bush, 2001-2009 trend. High: 90% (2001); low 25% (2008); last 34% (2009).
  14. [14]
    Bush and Public Opinion | Pew Research Center
    Dec 18, 2008 · The attacks transformed American public opinion and fundamentally reshaped Bush's image. His job approval rating reached 86% by late September.
  15. [15]
    Opinion in the United States before and after the Iraq War
    The Iraq war validated a basic rule of American politics: the American public closes ranks in times of national crisis.
  16. [16]
    Initial Bailout Falling Out of Favor With Americans - Gallup News
    Dec 9, 2008 · Since October, Americans have flipped from being more positive than negative on the Wall Street bailout, 50% to 41%, to being slightly more ...
  17. [17]
    Section 4: Health Care Overhaul | Pew Research Center
    Jul 30, 2009 · Republicans oppose the health proposals being discussed in Congress by a 76% to 12% margin; Democrats favor them by a 61% to 20% margin. There ...Missing: healthcare | Show results with:healthcare
  18. [18]
    Seventeen Years Later, We Still Have No Idea What to Do on 9/11
    Sep 11, 2018 · One of his initiatives was called the “9/12 project.” The idea was that we should all strive to be as patriotic and selfless as we were the day ...
  19. [19]
    A Look Back at Glenn Beck's Restoring Unity - Largest March in ...
    Jan 13, 2017 · The original 9-12 Project aimed to root America back in the founding principles of this country that united us during those darkest of days.
  20. [20]
    The 912 Project - Glenn Beck - YouTube
    Mar 15, 2009 · The 912 Project - Glenn Beck announced on his live Fox News TV broadcast, March 13, 2009, the next step of the "We Surround Them" grass ...
  21. [21]
    Glenn Beck's Warped Hijacking of "9/12 America" - HuffPost
    Jul 19, 2009 · "The 9/12 Project is designed to bring us all back to the place we were on September 12, 2001. The day after America was attacked we were not ...
  22. [22]
    The 912 Project - SourceWatch
    The 912 Project is one of the primary groups disrupting the summer 2009 town hall meetings held by Democrats and moderate Republicans.
  23. [23]
    Honor and Integrity in Action | Fox News
    Mar 16, 2009 · This is a rush transcript from "Glenn Beck," March 13, 2009. This copy may not be in its final form and may be updated. GLENN BECK, HOST: I ...
  24. [24]
    Morning Brief 2025-09-12 - Glenn Beck
    Glenn Beck calls upon his dedicated audience to unite once more, as they did during the historic 9-12 Project, which rallied millions to restore faith, hope, ...
  25. [25]
    Beck to announce 'big plan' for 2010 - POLITICO
    Nov 20, 2009 · After Beck unveiled his 9.12 Project, dozens, if not hundreds, of local 9/12 groups sprung up across the country and some have merged in purpose ...Missing: rationale | Show results with:rationale
  26. [26]
    The 9/12 Movement: The Four-Part Series - Glenn Beck
    Sep 16, 2016 · Weeks later, Glenn announced the birth of the 9/12 Project, a movement focused on bringing Americans back to the place they found themselves on ...
  27. [27]
    September 12: The 9/12 Project | Enfield, CT Patch
    Sep 12, 2011 · Promoted as a volunteer-based, non-partisan movement, the group's aim is focused on building and uniting communities back to the place we were on 9/12/2001.
  28. [28]
    Tea Party; Local Brew - Fort Worth Weekly
    May 4, 2011 · Hundreds of 912 Project chapters have since sprung up around the country, and the group is particularly popular in California and in Texas, ...Missing: mid- | Show results with:mid-
  29. [29]
    Town hall meetings stir more conservatives to action - ABC News
    Aug 19, 2009 · ... 9/12 Project, which is sponsored by conservative talk show host Glenn Beck. Those first steps led both men, 1,200 miles apart, to ...
  30. [30]
    Town halls gone wild - POLITICO
    On the eve of the August recess, members are reporting meetings that have gone terribly awry, marked by angry, sign-carrying mobs and disruptive behavior.
  31. [31]
    Protests present GOP with tricky task - POLITICO
    Sep 12, 2009 · The 'Taxpayer March on Washington' proved that conservative protesters can turn out in impressive numbers to protest the direction of the Democratic-led ...Missing: cap- | Show results with:cap-
  32. [32]
    9/12 Rally Crowd Estimates: Two Million? | We Love DC
    Sep 14, 2009 · There were 66,326 protesters at the rally. Every Fox News employee was there except Glenn Beck, Sean Hannity, Laura Ingraham, Bill O'Reilly and ...
  33. [33]
    At Tea Party, More Than Some Said... Fewer Than Some Claimed
    Sep 14, 2009 · We may never know a precise number, but reasonable estimates seem to put the 9/12 crowd at between 500,000 and one million. NPR's Allison ...Missing: Project | Show results with:Project
  34. [34]
    ABC News Was Misquoted on Crowd Size
    Sep 13, 2009 · ABCNews.com reported an approximate figure of 60,000 to 70,000 protesters, attributed to the Washington, D.C., fire department. In its reports, ...Missing: Project | Show results with:Project
  35. [35]
    Thousands Rally in Capital to Protest Big Government
    A sea of protesters filled the west lawn ... The demonstrators numbered well into the tens of thousands, though the ...<|separator|>
  36. [36]
    It's 9/12 Again: Rallies Expected Across the Country - The Atlantic
    Sep 10, 2010 · We were united as Americans..." In the months leading up to September 12, 2009, local "9/12" groups sprung up across the nation; in the vast ...Missing: formation | Show results with:formation
  37. [37]
    Tea Time in America? The Impact of the Tea Party Movement on the ...
    Apr 8, 2011 · Specifically, in the 2010 midterm elections, did a Tea Party endorsement lead to an increase in vote share for Republican candidates?Footnote ...Missing: fiscal | Show results with:fiscal
  38. [38]
    Tea Party movement | Definition, Significance, Summary ... - Britannica
    Sep 20, 2025 · Beck—whose 9/12 Project, so named for Beck's “9 principles and 12 values” as well as the obvious allusion to the September 11 attacks, helped ...
  39. [39]
    Why is Glenn Beck leaving his Fox News show? - CSMonitor.com
    Apr 6, 2011 · In March 2009, he launched the successful 9-12 Project, which sought to promote patriotic values. And last August, he drew tens of thousands ...
  40. [40]
    The Fall of Glenn Beck: Did the Controversial Fox Host Become an ...
    Apr 8, 2011 · Fox News host Glenn Beck announced Wednesday in a carefully worded press release he will “transition off of his daily program” later this ...
  41. [41]
    Whatever Happened to the 9/12 Project and What Is Happening Now?
    Sep 13, 2017 · We will shut down, because the Republicans didn't want to spend more money. And the Democrats wanted to spend a trillion dollars more. And so ...
  42. [42]
    IRS targeted tea party groups earlier than 2012 - CBS News
    May 11, 2013 · At the meeting, she was told that groups with "Tea Party," "Patriot" or "9/12 Project" in their names were being flagged for additional and ...
  43. [43]
    Republicans slam IRS targeting of Tea Party as 'chilling,' a form of ...
    May 12, 2013 · She was told at a meeting that groups with "Tea Party," "Patriot" or "9/12 Project" in their names were being flagged for additional and often ...<|separator|>
  44. [44]
    The Decline of Glenn Beck - The New Republic
    Mar 2, 2011 · His viewership among 25- to 54-year-olds, a prized advertising demographic, declined by almost one-half in 2010. An advertising boycott ...Missing: 9-12 Project
  45. [45]
    Whatever Happened to the 9/12 Project and What Is Happening Now?
    Sep 13, 2017 · ... 12 values” which he felt were at the heart of the movement. ... “You were standing on the set when we did the 9/12 Project,” Glenn said to Stu.
  46. [46]
    Tulsa 912 Project
    The 9.12 project of Tulsa is a conservative grassroots organization whose focus is educating, empowering, and activating concerned citizens.
  47. [47]
    Tulsa 9.12 Project Sept '25 Meeting
    Sep 9, 2025 · Stu Young just joined. All information © 2018 Tulsa 9.12 Project. Tulsa 912 Project · Home · Blog · Calendar · FAQ · Get Involved · Resources ...
  48. [48]
    Cottage Grove 912 Project | Facebook
    The Cottage Grove 912 Project group is a non-partisan community focused on restoring and protecting individual liberties, constitutional government, ...
  49. [49]
    https://www.meetup.com/long-island-9-12-project-tea-party-patriots/events/311316195/
  50. [50]
    Health Care Town Halls Turn Violent in Tampa and St. Louis
    Aug 7, 2009 · ... 9-12 Project told the Tribune. "We said all along our role was to come and give an update on the bill in Congress. That's what Betty Reed ...
  51. [51]
    The 9-12 Project: Who are they and why are they controversial?
    “The 9-12 Project is designed to bring us all back to the place we were on September 12, 2001,” states the mission statement on the group's web site, www.the ...
  52. [52]
    Protests present GOP with tricky task - Kenneth P. Vogel and Alex ...
    During a March broadcast, he unveiled what he called The 9-12 Project in which he urged viewers to try to recreate the united America that emerged the day ...
  53. [53]
    How Glenn Beck led his tea party followers into the GOP
    Oct 29, 2010 · Beck started 9/12 Project, whose members helped to organize 9-12 protests. On March 13, 2009, Beck announced the launch of his 9-12 Project, ...
  54. [54]
    Beck and CPAC: Outsider steps in - POLITICO
    Jan 14, 2010 · Though Beck has rejected suggestions that he's leading the movement, he unveiled an organizing effort called the 9-12 Project last year that now ...Missing: evidence | Show results with:evidence
  55. [55]
    Tea Party movement lights fuse for right - NBC News
    Feb 16, 2010 · The Tea Party movement has become a platform for conservative populist discontent, a force in Republican politics for revival, as it was in the ...
  56. [56]
    Charting Glenn Beck, Tea Party Influences on U.S. Electorate - PBS
    Aug 30, 2010 · Judy Woodruff and analysts gauge his popularity among voters and examine what effect he and the tea party could have on the midterm elections.Missing: local | Show results with:local
  57. [57]
    [PDF] Libertarian Roots of the Tea Party - Cato Institute
    Aug 6, 2012 · The Google Politics and Elections team reported that “Ron Paul” was the top political search term of the election, even beating out “Tim Tebow” ...
  58. [58]
    https://deepblue.lib.umich.edu/bitstream/handle/2027.42/85250/pmcecc.pdf?sequence=1
  59. [59]
    [PDF] How the Movement Shaped the 2010 Midterm Election by Kevin ...
    Tea Party Caucus incumbents did no better electorally than Republican incumbents at large when controlling for other factors. Index words: Tea Party, Midterm ...<|control11|><|separator|>
  60. [60]
    What We Saw at the 9/12 Tea Party Rally in DC - YouTube
    Sep 12, 2010 · On September 12, 2010 in Washington, D.C., FreedomWorks sponsored its second annual 9/12 rally, based on the theme of "Remember in November.Missing: attendance verification<|separator|>
  61. [61]
    IRS scrutiny went beyond Tea Party, targeting of conservative ...
    May 13, 2013 · The 9/12 Project is a group started by conservative TV personality Glenn Beck. Collins also said she does not believe the activity was limited ...
  62. [62]
    Jersey Dems blast tea party - POLITICO
    Mar 10, 2010 · ... 9/12 Project. She acknowledges the long-shot nature of her effort. “There's no question that it's a monumental task,” she said. “We're going ...
  63. [63]
    Glenn Beck rally attendance: calculating how many really showed up
    Aug 30, 2010 · Given that context, let's wade into the numbers. Rally organizers, in applying for their permit, said they expected a crowd of up to 300,000.
  64. [64]
    A tale of two networks | Media Matters for America
    Notably, CNN itself debunked each of these stories. ... 9-12 Project is wrapped up with the Tea Party movement. ... racist” who has “a deep-seated hatred for ...
  65. [65]
    Forum: What 9/12 Project believes - Peoria Journal Star
    The Chillicothe 9/12 Project is a non-partisan citizens group, and as such will not endorse specific candidates in local, state and federal elections.
  66. [66]
    9-12 Project - Wikipedia
    9 Principles and 12 Values · Honesty · Reverence · Hope · Thrift · Humility · Charity · Sincerity · Moderation ...
  67. [67]
    Glenn Beck resurrects the 9-12 Project to support Charlie Kirk's family
    Sep 12, 2025 · The original 9-12 Project aimed to root America back in the founding principles of this country that united us during those darkest of days.
  68. [68]
    Glenn Beck launches fundraiser for Charlie Kirk's family under 9-12 ...
    Glenn Beck launches fundraiser for Charlie Kirk's family under 9-12 Project · The Kirk family has 'a long life and road ahead of them,' Beck says ...
  69. [69]
    Donations in Honor of Charlie Kirk Top $6 Million - Newsweek
    Sep 14, 2025 · ... Beck's 9-12 project has raised over $500,000. Smaller fundraisers ... Fundraisers are still collecting money, many with goals in the millions.
  70. [70]
    When a Nation Unites to Share Hope - GiveSendGo
    Sep 19, 2025 · Thank you to Glenn Beck for uniting people through the 9-12 Project fundraiser, giving Charlie's family crucial support and inviting ...
  71. [71]
    Glenn Beck resurrects the 9-12 Project to support Charlie Kirk's family
    Sep 22, 2025 · The CIA and Mt. Pleasant 9/12ers were happy to walk with Glenn Beck to the AME Church in honor of the nine who dies there two days previously. - ...
  72. [72]
    Help us support Charlie's family through these dark, dark times.
    Sep 13, 2025 · Help us support Charlie's family through these dark, dark times. Glenn Beck resurrects the 9-12 Project to support Charlie Kirk's family.