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Alcon

Alcon Inc. is a Swiss-domiciled multinational medical equipment company specializing in eye care, recognized as the world's largest provider of eye care devices. Founded in 1945 in Fort Worth, Texas, by pharmacists Robert Alexander and William Conner—who combined the first syllables of their surnames to create the company name—it was formally incorporated as Alcon Laboratories, Inc., on May 16, 1947, initially focusing on manufacturing specialty pharmaceutical products. Headquartered in Geneva, Switzerland, with significant operations in Fort Worth, Alcon serves patients in more than 140 countries, employing approximately 26,000 people as of 2024 and investing substantially in research and development—around $924 million in the trailing twelve months ending June 2025—to advance ophthalmic innovations. The company's history reflects a trajectory of growth through innovation and strategic ownership changes. After early successes like introducing the first Droptainer® eye drop dispenser in 1953, Alcon was acquired by Nestlé in 1977 for $280 million, which expanded its manufacturing footprint in South America and Europe. In 2002, Alcon went public via an initial public offering that raised $2.3 billion, and in 2010–2011, Novartis acquired a majority stake from Nestlé for approximately $52 billion, integrating it into its portfolio before spinning Alcon off as an independent publicly traded entity on April 9, 2019, listed on the SIX Swiss Exchange and New York Stock Exchange. This independence allowed Alcon to refocus on its core eye care mission, marked by more than 60 product launches since 2018, a pipeline exceeding 100 developments, and key 2025 advancements including FDA approval of TRYPTYR for dry eye disease and acquisition of LumiThera for dry AMD treatment. Alcon's business is divided into two primary segments: Surgical and Vision Care. The Surgical segment offers equipment, consumables, and advanced technology intraocular lenses (IOLs) for procedures like cataract and vitreoretinal surgeries, including innovations such as the AcrySof® IQ IOL approved in 1994. The Vision Care segment provides daily disposable and reusable contact lenses (including color-enhancing options), lens care solutions, dry eye therapies like Systane®, ocular vitamins, redness relievers, and the first periodic-replacement soft contact lens, Focus®, launched in 1990, serving a broad consumer base. With annual revenue of $9.8 billion in 2024, Alcon emphasizes social impact through initiatives expanding access to quality eye care worldwide, aligning with its mission to help people "see brilliantly" and live better.

Overview

Company profile

Alcon Inc. is a Swiss-American multinational medical device company specializing in ophthalmology products and services. Founded in 1945 as a small pharmacy in Fort Worth, Texas, by pharmacists Robert Alexander and William Conner, it was formally incorporated in 1947 as Alcon Laboratories, Inc., initially focusing on manufacturing specialty pharmaceutical products for eye care. Today, headquartered in Geneva, Switzerland, Alcon operates globally as a leader in developing, manufacturing, and distributing innovative solutions for eye health, including surgical equipment and consumables, vision care products such as contact lenses and lens care solutions, and pharmaceutical treatments for ocular conditions. The company maintains a strong market position as the world's largest eye care device provider, with a particular emphasis on advancing innovations in , management, and dry eye therapies. Alcon's core business is organized into two primary segments: Surgical, which encompasses equipment and products for ophthalmic procedures; and Vision Care, focused on contact lenses, related solutions, and pharmaceutical products such as prescription and over-the-counter eye medications. This diversified portfolio enables Alcon to address a broad spectrum of vision needs, from surgical interventions to daily eye maintenance. In 2024, Alcon reported annual net sales of $9.8 billion, reflecting steady growth in the dynamic eye care market, and employed approximately 25,000 people worldwide. The company has been publicly traded on the under the ticker symbol ALC since its spin-off from in April 2019, with additional listing on the . Alcon's scale and commitment to research-driven advancements underscore its role in improving visual outcomes for millions globally.

Mission and values

Alcon's is to help people see brilliantly by providing innovative vision products that enhance . This purpose drives the company's global efforts in eye care, emphasizing advancements that address unmet needs in sight preservation and . The company's core values, as outlined in the Alcon , include , , , , , integrity, and people. These values guide daily operations and strategic decisions, fostering a culture of and continuous improvement. For instance, Alcon's commitment to is demonstrated through substantial investments in , consistently allocating over 8% of annual revenue—such as approximately 8.8% in —to pioneer breakthroughs in eye health technologies. In alignment with its values, Alcon pursues sustainability initiatives under the "Brilliant Planet" pillar of its strategy, aiming for carbon neutrality across global operations (Scope 1 and 2 emissions) by 2030. The company also advances social impact through programs that improve access to eye care in underserved regions, including long-term partnerships with organizations like Orbis International to deliver training and services in over 140 countries. Alcon upholds rigorous ethical standards through a comprehensive global integrity and compliance program, ensuring adherence to regulations such as FDA approvals for products and robust systems for monitoring adverse events worldwide. This framework promotes transparency, accountability, and patient-centricity in all activities.

History

Founding and early years

Alcon was founded in 1945 by pharmacists Robert Alexander and William Conner, who opened a small in , combining the first syllables of their surnames to create the company name. The business was incorporated as Alcon Laboratories, Inc., on May 16, 1947, shifting focus to manufacturing specialty pharmaceutical products, including buffered irrigation solutions for . In the , Alcon introduced key innovations such as the first pH-balanced solution for cataract procedures and , alongside the Droptainer® dispensing bottle in 1953, which became an industry standard for precise medication delivery. The 1960s marked further growth with Alcon's entry into contact lens solutions and the establishment of dedicated research and development facilities in , enhancing its ophthalmic product pipeline. By the , Alcon's annual sales had reached tens of millions of dollars, solidifying its dominance in the U.S. market through organic expansion and innovation.

Acquisitions and expansion

In 1977, acquired Alcon for $280 million, marking a pivotal shift that provided the resources for international manufacturing expansion, including new plants in and to support growing global demand for ophthalmic products. This ownership enabled Alcon to scale operations beyond its U.S. base, integrating 's distribution networks to reach emerging markets while maintaining focus on eye care innovation. Key acquisitions in the late 1970s and 1980s further bolstered Alcon's capabilities. In 1979, Alcon purchased Pharmacal Company, which evolved into Dermatological Products of and later Laboratories, enhancing its pharmaceutical compounding and sterile manufacturing expertise for ophthalmic applications. A decade later, in 1989, Alcon acquired CooperVision Surgical for $325 million, incorporating advanced technologies and systems like the Cavitron unit, which solidified Alcon's leadership in surgical equipment. These deals expanded Alcon's product portfolio, particularly in intraocular lenses (IOLs) and treatments, by merging acquired innovations with existing R&D. Under Nestlé's stewardship, Alcon pursued aggressive geographic expansion in the , entering Asian markets through localized sales and distribution partnerships to capitalize on rising demand for vision care. This period also saw advancements in technology, such as the 1993 launch of the Legacy 20,000 system, which improved vacuum control and incision sizes for . By the late , these efforts drove annual sales past $2 billion, reflecting robust integration of acquired technologies into core offerings like IOLs and pharmaceuticals. Nestlé's 2002 initial public offering of 25% of Alcon's shares generated capital for further R&D acceleration in surgical equipment, while the 2008 partial sale of a 25% stake to for $10.4 billion fostered collaborative growth in eye care innovation. In 2008, acquired a 25% stake from Nestlé for $10.4 billion. This was followed by the acquisition of the remaining stake between 2010 and 2011 for approximately $28 billion. This culminated in completing its acquisition of a majority stake in Alcon in 2011, integrating it as a dedicated division.

Independence and recent developments

In 2011, Novartis completed its acquisition of Alcon, Inc., integrating it as a dedicated division focused on eye care products while maintaining operational within the larger pharmaceutical conglomerate. This structure allowed Alcon to function as a standalone entity in terms of business operations and innovation, with retaining majority ownership. Alcon achieved full independence in 2019 through a complete from , which distributed its remaining shares to shareholders and listed the company on the under the ticker symbol ALC, alongside the . This separation enabled Alcon to pursue an undivided focus on ophthalmic innovation, free from broader pharmaceutical priorities. Building on this autonomy, Alcon pursued strategic acquisitions to bolster its portfolio in the 2020s. In 2022, it completed the acquisition of Aerie Pharmaceuticals for approximately $770 million, incorporating treatments such as Rocklatan ( and latanoprost ophthalmic solution) 0.02%/0.005% to enhance its pharmaceutical offerings. More recently, in September 2025, Alcon finalized its acquisition of LumiThera, gaining the Valeda photobiomodulation device—the first FDA-approved noninvasive therapy to improve vision in patients with early and intermediate dry age-related (). Key milestones underscored Alcon's progress post-independence, including the celebration of its 75th anniversary in 2022, which highlighted seven decades of advancements in eye care from its founding as a small in 1947. Revenue growth reflected this momentum, reaching $9.8 billion in 2024—a 5% increase year-over-year—and positioning the company for projected 2025 sales of $10.2 to $10.4 billion. Alcon also intensified investments in digital surgery tools, such as the SMARTCataract DX planning solution for enhanced clinic-to-OR connectivity, and AI-driven diagnostics to streamline ophthalmic workflows and improve precision. The presented supply chain disruptions, particularly affecting contact lens care production and global distribution, which Alcon addressed through adaptive mitigation strategies to maintain operational stability and product availability. In response to ongoing challenges in treatment, Alcon expanded its R&D efforts in advanced therapies, including cell-based approaches for conditions like corneal endothelial disease.

Business operations

Surgical segment

Alcon's surgical segment focuses on developing and providing advanced equipment, consumables, and implants for ophthalmic procedures, particularly , refractive, and vitreoretinal surgeries. This unit offers integrated solutions to enhance surgical precision, efficiency, and patient outcomes in hospital and clinic settings. Key products include systems for lens fragmentation and aspiration, femtosecond laser platforms for automated incisions, and intraocular lenses (IOLs) for vision restoration post-surgery. Core offerings in the segment encompass the Vision System, a platform designed for controlled fluidics and active sentry technology to minimize complications during removal. The System, a acquired by Alcon in 2010, enables precise corneal incisions and capsulotomy for refractive and procedures. For IOLs, the AcrySof IQ PanOptix Trifocal IOL provides multifocal correction, while the Clareon family represents material advancements for improved clarity and reduced glare. In vitreoretinal , the Constellation System and Hypervit probes support and membrane peeling with enhanced stability. Alcon holds a leading position in solutions, commanding over 60% global market share in presbyopia-correcting IOLs and approximately 33% in the overall IOL market, where an Alcon IOL is implanted every four seconds worldwide. This dominance stems from extensive adoption in surgical facilities, supported by a that addresses both and standard needs. Innovations in the segment include AI-driven tools for procedure optimization, such as the SMART DX platform, which integrates clinic-to-operating room data for personalized surgical planning and connectivity via the Alcon Vision Suite. Alcon has expanded into vitreoretinal tools with the UNITY Vitreoretinal System, combining and capabilities for streamlined workflows. These developments emphasize ecosystems and intelligent services to support decision-making. The surgical segment contributed $5.5 billion in net sales in 2024, representing 56% of Alcon's total revenue of $9.8 billion, primarily driven by consumables, implants, and equipment uptake in ambulatory surgery centers and hospitals. Regulatory milestones include FDA approvals for next-generation IOLs in the , such as the Vivity extended depth-of-focus IOL in 2020 and the Clareon PanOptix Pro trifocal IOL in 2025, expanding options for correction with preloaded delivery systems.

Vision care segment

Alcon's Vision Care segment focuses on providing contact lenses, cleaning solutions, and over-the-counter eye care products designed for daily vision maintenance and comfort. This portfolio addresses common needs such as correction and dry eye relief through non-invasive, consumer-friendly options. The segment emphasizes user-centric designs that prioritize , , and ease of use to support active lifestyles. In August 2025, Alcon announced its agreement to acquire STAAR Surgical for approximately $1.5 billion, pending shareholder approval, to bolster its refractive lens offerings including implantable collamer lenses. Key products in the Vision Care segment include daily disposable contact lenses like DAILIES TOTAL1 and PRECISION1, which utilize advanced materials for all-day wear. DAILIES TOTAL1 features a water gradient design that increases from 33% at the core to over 80% at the surface, enhancing comfort for extended wear. PRECISION1 incorporates SMARTSURFACE Technology, a permanent layer that reduces and maintains . Complementing these are multipurpose solutions such as OPTI-FREE, which effectively clean and disinfect lenses while preserving their surface integrity. For over-the-counter eye care, Systane drops provide lubrication for dry eyes, with formulations like Systane Complete offering preservative-free options for sensitive users. Innovations in this segment center on silicone hydrogel materials, which improve oxygen permeability and reduce dryness compared to traditional hydrogels, as seen in lenses like DAILIES TOTAL1. Many Alcon lenses also incorporate UV protection, filtering over 90% of and 99% of UVB rays to safeguard eyes from environmental damage. Additionally, smart lens technologies remain in development, building on a 2014 licensing agreement with to integrate sensors for monitoring conditions like through non-invasive glucose detection in contact lenses. Alcon holds the position of the second-largest provider of branded contact lenses globally, benefiting from robust distribution through optometrist networks and e-commerce platforms. The company leverages strong channels with eye care professionals for fittings and prescriptions, alongside online sales to reach broader consumers. Partnerships with major retailers, such as Walmart, facilitate in-store and digital access to products like contact lenses and Systane drops. In 2024, the Vision Care segment generated $4.3 billion in net sales, representing approximately 44% of Alcon's of $9.8 billion, with growth driven by increasing adoption of daily disposable lenses amid preferences for and hygiene. This segment's performance reflects sustained demand for innovative, comfortable vision solutions in a competitive .

Pharmaceutical segment

Alcon's pharmaceutical segment encompasses prescription eye care products designed to treat conditions such as , ocular allergies, bacterial infections, and . These therapies focus on pharmacological interventions to manage , alleviate symptoms, and combat pathogens, complementing Alcon's broader eye health offerings. A flagship product in the portfolio is Rocklatan (netarsudil and latanoprost ophthalmic solution) 0.02%/0.005%, acquired through Alcon's 2022 purchase of Aerie Pharmaceuticals, which targets elevated in patients with open-angle or . Clinical trials, including the Mercury-1 and Mercury-2 studies, demonstrated that Rocklatan achieved mean IOP reductions of up to 9.3 mmHg from baseline, with over 60% of patients experiencing at least a 30% decrease in IOP after 12 weeks of once-daily dosing. This dual-mechanism approach—combining a and a analog—provides superior efficacy compared to either component alone. For ocular allergies, Pataday (olopatadine hydrochloride ophthalmic solution) serves as a leading and , available in prescription strengths such as 0.2% for once-daily use. Pivotal clinical studies showed Pataday provided rapid relief, reducing ocular itching scores by at least 2 units within and maintaining zero-itch responses for up to 24 hours in over 80% of patients exposed to allergens like or . The U.S. FDA approved an over-the-counter switch for certain formulations in 2020, expanding access while retaining prescription options for severe cases. Anti-infective treatments include Vigamox ( ophthalmic solution) 0.5%, a fourth-generation fluoroquinolone effective against a broad spectrum of causing and other ocular infections. Clinical evaluations confirmed its bactericidal activity, achieving clinical cure rates of approximately 80-90% in bacterial patients after 7 days of thrice-daily dosing, with minimal resistance development due to its concentration-dependent . Alcon's pharmaceutical pipeline emphasizes innovative therapies for dry eye and retinal diseases. For dry eye disease, TRYPTYR (acoltremon ophthalmic solution) 0.003%—a first-in-class transient receptor potential melastatin 8 () agonist—received U.S. FDA approval in May 2025 following positive Phase 3 trials, which reported statistically significant improvements in total corneal fluorescein scores (a measure of ocular surface damage) and conjunctival after 57 days of twice-daily use, alongside rapid symptom relief within 15 days. This preservative-free formulation addresses both of dry eye, affecting millions globally. In retinal disease, Alcon is advancing SR, a sustained-release in Phase 2 trials for wet age-related , aiming to inhibit to reduce retinal fluid accumulation and improve . Regulatory milestones in the 2020s include FDA approvals for new preservative-free formulations, such as the 2020 OTC transition for Pataday and the 2025 nod for TRYPTYR, alongside () authorizations for therapies like Roclanda (the EU brand for Rocklatan) in 2020, emphasizing patient-friendly, preservative-free options to minimize irritation in chronic use. The pharmaceutical segment, integrated within Alcon's Vision Care business, has driven notable revenue growth, with specialty products like Rocklatan and Rhopressa contributing double-digit increases—up approximately 11% on a constant basis in 2024—to the Ocular Health subsegment.

Leadership and governance

Executive team

David J. Endicott has served as of Alcon since July 2018, having joined the company in July 2016 initially as . A lifelong healthcare executive, Endicott brings extensive experience from prior roles at , where he contributed to Alcon's operations before the spin-off, as well as at Hospira (a company) as President of Infusion Systems and at in various leadership positions focused on medical devices and pharmaceuticals. Alcon's executive team includes key C-suite leaders with specialized expertise in ophthalmology and related fields. Timothy C. Stonesifer has been Chief Financial Officer since 2019, with a background in financial leadership at Hewlett Packard Enterprise, HP Inc., and General Motors, emphasizing strategic financial planning and compliance. Franck Leveiller serves as Senior Vice President, Global R&D, and Chief Scientific Officer since June 2011, overseeing global research and development; he holds a Ph.D. in Physical Chemistry and has prior experience in R&D at Ciba Vision and Novartis, driving innovation in eye care technologies. Terry Kim, MD, joined as Chief Medical Officer in March 2024. Ian Bell has served as Chief Operating Officer since September 2024. Segment heads include Julie M. Brewer, President of Global Franchises since 2025, who manages innovation and product development across Surgical and Vision Care segments, drawing from her tenure at Baxter, Medtronic, and Allergan; Leon Sergio Duplan Fraustro, President of the Americas since his 2012 joining, with expertise from Novartis, Procter & Gamble, and Eli Lilly in regional market operations; and Rajkumar Narayanan, President of International since 2021, leveraging his long career at Allergan to oversee Europe, Asia-Pacific, and other markets. In their roles, Endicott directs Alcon's overall global strategy, including post-spin-off independence from in 2019 and subsequent growth initiatives. The executive team collectively manages core functions such as R&D under Leveiller, operational execution via segment presidents like Brewer and Narayanan, and financial oversight and regulatory compliance led by Stonesifer. Alcon's emphasizes and , with nine employee resource groups (ERGs) sponsored by senior executives to advance cultural understanding and inclusive behaviors. Recent appointments, such as Brewer's 2025 role, reflect ongoing succession efforts to bring fresh expertise in innovation and global operations. Under this team's guidance, Alcon has achieved significant post-2019 growth, including key such as Aerie Pharmaceuticals in 2022 to bolster treatments, BELKIN Vision in 2024 for laser technology expansion, and agreements to acquire LENSAR in 2025 for surgical advancements and STAAR Surgical in 2025 to enhance vision care options (both pending completion as of November 2025), all coordinated by executives like Endicott and strategy lead Laurent Attias.

Board of directors

Alcon's board of directors consists of 11 members, with a majority being independent directors to ensure objective oversight of the company's operations and strategic direction. The board is structured to include a mix of industry experts, financial leaders, and healthcare professionals, providing diverse perspectives on eye care innovation, global markets, and . Independence is a core principle, with non-executive directors comprising the majority to align with best practices in . The board operates through four key committees that facilitate specialized oversight: the Audit and Risk Committee, chaired by Scott Maw, which focuses on financial reporting, internal controls, and ; the Compensation Committee, chaired by Karen May, responsible for executive pay structures and performance incentives; the Governance and Nomination Committee, chaired by D. Keith Grossman, handling board composition, , and policies; and the Innovation Committee, chaired by Lynn D. Bleil, dedicated to evaluating research, development pipelines, and technological advancements in vision care. These committees meet regularly to support the full board, which convenes at least quarterly to review progress on strategic initiatives. Notable directors include F. Michael Ball, the board chairman since 2021, who brings nearly four decades of healthcare leadership, including serving as Alcon's CEO from 2016 to 2018 and previously as CEO of , Inc., and president of . David J. Endicott, Alcon's CEO and a board member since 2018, contributes over 25 years of experience in pharmaceuticals and medical devices, having led Alcon's spin-off from and held senior roles at and . Lynn D. Bleil, a since 2018, is a retired senior partner at with nearly three decades in healthcare consulting; she also serves on the boards of Holding AG and Amicus Therapeutics, Inc., where she chairs the compensation committee. Thomas Glanzmann, a since 2006, is a and partner at MedTech Venture Partners and former executive at , offering expertise in medtech investments and serving as non-executive chairman of S.A. until 2025. Karen May, a since 2017 and chair of the Compensation Committee, is a seasoned human resources executive with over 35 years in consumer products and healthcare, including as EVP and at Mondelēz International and . Arthur Cummings, M.D., joined the board in 2024 as an ophthalmologist and consultant. Alcon's governance policies emphasize ethical direction through integration of environmental, social, and governance (ESG) factors into decision-making, robust risk management frameworks, and alignment with shareholder interests via transparent reporting and annual evaluations. The board promotes diversity in its composition, with members from the , , , and , reflecting global operations. Recent changes include post-2019 additions to enhance independence following Alcon's from , such as the election of Ines Pöschel in 2022 and Deborah Di Sanzo in 2025, the latter bringing over 30 years of experience in and medical devices from roles at and . The board meets at least four times annually, with additional sessions for matters. In its strategic role, the board approves major acquisitions, such as the 2022 purchase of Aerie Pharmaceuticals to bolster treatments, and guides goals, including commitments to carbon reduction and ethical supply chains outlined in Alcon's annual social impact reports. This oversight ensures alignment between executive actions and long-term value creation in the vision care sector.

Global presence

Headquarters and facilities

Alcon's global headquarters is located in , , at Chemin de Blandonnet 8 in Vernier, functioning as the primary administrative and strategic center since the company's independence from in 2019. This relocation from marked a shift toward a more Europe-based corporate structure while maintaining strong operational ties to its U.S. roots. The Geneva office oversees executive leadership, , and global strategy for the eye care leader's surgical, vision care, and pharmaceutical businesses. The company's main operational hub is in Fort Worth, Texas, at 6201 South Freeway, which serves as the original site for research and development (R&D) as well as manufacturing of surgical products, including ophthalmic devices and equipment. This facility, established as Alcon's founding location in 1945, has expanded to include a state-of-the-art research clinic opened in 2024 to accelerate innovation in eye care technologies. In the United States, additional key sites include a manufacturing plant in Lesage, West Virginia, focused on intraocular lenses and delivery systems, which underwent a $60 million expansion in 2025 to enhance production capacity. Alcon maintains major manufacturing facilities in Europe, such as plants in and dedicated to pharmaceutical products like and sterile formulations, though recent announcements indicate plans to relocate select production lines to Fort Worth amid cost and considerations. In , the company operates a significant expanded and site in Singapore's Biomedical Park, specializing in vision care products including contact lenses, with advanced and technologies to ensure high-volume, sterile output; this facility, marking 20 years of operations in 2025, represents one of Alcon's largest global production hubs. Overall, Alcon's comprises 17 sites worldwide, reflecting its evolution from a Texas-centric operation to a diversified multinational network that supports sterile production through investments in and quality-controlled environments.

International operations

Alcon's international operations span over 140 countries, with a significant portion of its revenue derived from markets outside the . In 2024, the company's net sales totaled $9.8 billion, with approximately 46% generated in the and the remaining 54% from international regions, including , the , (EMEA), and . This geographic distribution underscores Alcon's robust global footprint, where the contribute around 50% of overall revenue, EMEA accounts for about 30%, and represents roughly 20%. The company maintains a strong presence in key developed markets such as the and , where it benefits from established healthcare infrastructures and high adoption rates of eye care products. Growth in emerging markets, particularly and , has been driven by strategic local partnerships that facilitate market entry and product localization. In , Alcon has showcased innovations at events like the China International Import Expo to strengthen its position, while in , collaborations with organizations such as Aravind Eye Care System support expanded surgical training and access initiatives. Alcon's operational model varies by region to optimize and efficiency. In developed markets like the U.S. and , the company relies on direct sales forces comprising over 3,900 associates who engage medical professionals and customers directly. In emerging markets, it partners with local distributors to navigate logistical and regulatory complexities, ensuring products reach end-users in over 140 countries. Compliance with regional regulatory frameworks is integral, including adherence to bodies such as China's (NMPA) for product approvals and market access. International expansion presents challenges, including U.S.-China tariffs that are projected to impact costs by approximately $100 million in 2025, prompting strategic adjustments in supply chains and potential shifts toward local manufacturing. To address access barriers in low-income , Alcon has launched initiatives like the Phaco Development surgeon training program in and , and the Aravind Alcon Surgical Centre of Excellence in , aimed at building local eye care capacity. Since its independence in 2019, Alcon has emphasized digital strategies to enhance global reach, including integrations with telemedicine platforms to improve connectivity and in eye delivery. These efforts, supported by Alcon Intelligent Services, focus on data-driven distribution and remote monitoring to support growth in underserved regions.

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