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Aperol

Aperol is an Italian bitter apéritif liqueur characterized by its vibrant orange color, bittersweet flavor profile, and low alcohol content of 11% ABV, primarily known as a key ingredient in the popular Aperol Spritz cocktail.^[1]^[2] Developed in Padua, Italy, Aperol was created in 1919 by brothers Luigi and Silvio Barbieri, who inherited their father's liqueur company in 1912 and spent seven years perfecting a secret recipe through infusions of herbs and roots.^[3]^[1] The core ingredients include such as gentian root, cinchona bark, and oranges, blended to produce zesty citrus notes with herbal complexity and a velvety texture, though the exact formula remains proprietary.^[4]^[2] Originally launched at the International Fair of Padua, it gained early popularity in northern Italian cafés, particularly in Veneto, where it became synonymous with the pre-dinner aperitivo tradition.^[3] In 2003, Aperol was acquired by the Campari Group, which propelled its international expansion through targeted marketing campaigns emphasizing lifestyle, art, and social connections, transforming it from a regional favorite into a global phenomenon.^[5]^[6] The Aperol Spritz, a simple mix of three parts Prosecco, two parts Aperol, and a splash of soda water, emerged in the 1950s and solidified its cultural icon status, especially during summer gatherings and events like Venice's aperitivo scene.^[3] Today, Aperol is produced in various bottle sizes and is celebrated for its gluten-free composition and role in promoting light, joyful drinking experiences worldwide.^[7]^[2]

Product Overview

Ingredients and Composition

Aperol is an Italian aperitif liqueur crafted from a proprietary infusion of botanicals, including key components such as orange peels for citrus notes, gentian root for its characteristic bitterness, and cinchona bark to impart subtle quinine undertones.^[4] The exact recipe, developed in 1919, remains a closely guarded secret, encompassing a blend of herbs, roots, fruits, and spices without disclosing precise proportions or additional elements like rhubarb for tartness or vanilla for subtle sweetness.^[4]^[8]^[9] The liqueur's alcohol content is 11% ABV, derived from a base of neutral spirits infused with these botanicals to achieve its bittersweet profile.^[10] Aperol's vibrant orange hue results from certified food coloring compliant with local regulations, rather than solely from the natural pigments of its ingredients.^[10] Regarding dietary considerations, Aperol is gluten-free and suitable for those with celiac disease or gluten intolerance, as it contains no gluten-bearing cereals and is not produced on shared equipment with such products.^[10] It is also vegan-friendly, containing no animal-derived ingredients, and free from nuts and caffeine.^[10]

Flavor Profile and Serving Suggestions

Aperol exhibits a distinctive bright orange color, evoking its vibrant Italian heritage. Its aroma is characterized by zesty orange notes intertwined with complex herbal scents and subtle hints of vanilla, creating an inviting and refreshing profile. On the palate, the liqueur delivers an intense orange flavor balanced by herbal and woody undertones, resulting in a pleasantly bittersweet taste with mild bitterness, a touch of saltiness, and gentle herbal aftertaste; this harmony is complemented by a low alcohol warmth at 11% ABV.^[11]^[10] The bittersweet quality stems from key ingredients like gentian and cinchona, which contribute to its role as a classic aperitivo.^[10] In the tradition of Italian aperitivo culture, Aperol is ideally served chilled, either neat or poured over ice in a tumbler, often garnished with a slice of orange to enhance its citrus elements and stimulate the appetite before a meal. This pre-dinner ritual, particularly popular in northern Italy, emphasizes light, low-alcohol beverages to awaken the senses without overwhelming the palate.^[11]^[12] Nutritionally, a standard 50 ml serving of Aperol provides approximately 80 calories, with about 12.4 grams of carbohydrates primarily from sugars, positioning it as relatively low in sugar compared to many sweeter liqueurs like fruit-based cordials.^[13] This makes it a lighter option for mindful consumption within aperitivo settings.

History

Invention and Early Years

Aperol was created in 1919 by brothers Luigi and Silvio Barbieri in Padova, Italy, at the distillery they inherited from their father, following seven years of experimentation that began around 1912.^[14]^[15] The brothers aimed to develop a new aperitivo that offered a lighter and less intensely bitter profile compared to traditional Italian amari, incorporating ingredients like gentian for a balanced bittersweet character suitable as a pre-meal digestif.^[16]^[17] The name "Aperol" was derived from the French slang term "apéro," shorthand for apéritif, emphasizing its intended role in stimulating the appetite before dinner.^[18] This linguistic inspiration reflected the product's positioning as an accessible, low-alcohol (11% ABV) alternative in the aperitivo tradition.^[19] Aperol made its public debut at the 1919 Padua International Fair, where it was introduced to visitors as a vibrant orange-colored liqueur with herbal notes.^[18] Initial sales were modest and largely confined to northern Italy, particularly in the Veneto region, through the 1920s and 1930s, as the product gained a niche following among locals for its refreshing qualities.^[20] The subsequent World War II further hampered distribution and growth, limiting its reach until the postwar period.^[19]

Acquisition and Global Expansion

In the years following World War II, Aperol experienced a revival under the stewardship of the Barbieri family, who had originally created the aperitif in 1919. Amid Italy's post-war economic recovery and resurgence of social café culture in the 1950s, the brand saw increased local popularity through targeted marketing that positioned it as a light, social drink ideal for aperitivo hour, particularly in the Veneto region.^[21]^[19] However, despite this domestic uptick, Aperol remained largely confined to Italian markets, with limited international distribution and sales hovering below €50 million annually by the early 2000s.^[6] A pivotal shift occurred in December 2003 when Gruppo Campari acquired Aperol as part of its purchase of Barbero 1891 S.p.A. for an enterprise value of €150 million. This transaction integrated Aperol into Campari's diversified portfolio of aperitifs, placing it alongside the flagship Campari liqueur and enabling synergies in production, marketing, and global distribution networks.^[22] The acquisition marked the end of independent ownership under the Barbieri family and set the stage for Aperol's transformation from a regional Italian staple to a cornerstone of Campari's international strategy. Post-acquisition, Aperol's global expansion accelerated dramatically, with sales surging from 2004 onward at an average annual growth rate of 16.5% through 2019. The brand entered the U.S. market in 2006 through a partnership with Skyy Spirits (later fully controlled by Campari America in 2013), capitalizing on rising interest in low-alcohol cocktails like the Aperol Spritz.^[23]^[24] By the 2020s, bolstered by expanded distribution in over 50 countries and adaptations to diverse drinking occasions, Aperol achieved nearly 10 million nine-liter cases in annual sales volume, representing about 24% of Campari Group's total revenue in 2023.^[6]^[25] In 2024, Campari Group doubled Aperol's production capacity through a €75 million expansion of its Novi Ligure plant in Italy, adding a new bottling line to support surging global demand.^[26]

Production

Manufacturing Process

The manufacturing process of Aperol begins with the sourcing of select botanicals, including gentian root, rhubarb, cinchona, and oranges, which form the core of its secret recipe developed in 1919. These ingredients are prepared at Campari Group's Officinal Plants Center before being macerated in neutral alcohol within large hundred-thousand-liter tanks; for Aperol, this infusion lasts approximately six days to extract the characteristic bitter and aromatic profiles.^[27]^[28] Following maceration, the infused liquid undergoes filtration and blending, where it is combined with sugar syrup to achieve the bittersweet balance and caramel coloring for its signature orange hue. The alcohol content is then adjusted to a final ABV of 11%, ensuring the light profile suitable for aperitifs. A small amount of animal-derived gelatin is used during fining to clarify the product.^[29]^[4] Production occurs exclusively at Campari Group's primary facility in Novi Ligure, Italy, a 67,200-square-meter site that serves as the company's largest global hub and handles nearly 30% of the group's total volumes. Automated bottling lines, including a dedicated Aperol line inaugurated in 2024, operate at speeds of 17,000 bottles per hour, encompassing washing, filling, capping, labeling, and packaging into cases. This €75 million expansion doubled Aperol's production capacity, increasing the plant's overall annual output potential to 460 million bottles to meet rising global demand.^[30]^[31]^[27]

Regulatory and Quality Standards

Aperol is legally classified as an Italian bitter aperitif under European Union regulations, with its 11% alcohol by volume (ABV) content positioning it within the aperitif category rather than as a full-strength spirit drink, which requires a minimum of 15% ABV per Regulation (EU) 2019/787 on the definition, presentation, and labelling of spirit drinks.^[32]^[33] This classification ensures compliance with labelling and compositional standards for low-alcohol aromatized beverages, emphasizing its role as a pre-meal digestive aid without the higher proof restrictions applied to liqueurs or spirits.^[34] Quality controls for Aperol production are governed by the Campari Group's ISO 22000 certification for food safety management systems, which covers hazard analysis, risk assessment, and preventive measures across manufacturing sites.^[35] This certification supports batch-to-batch consistency through systematic testing for sensory attributes like color and bitterness, as well as verification of contaminant absence via laboratory analysis, ensuring the product's signature orange hue and balanced bittersweet profile meet predefined standards.^[35] In terms of sustainability, the Campari Group has committed to 100% renewable electricity usage in its European production facilities by 2025, including those producing Aperol, as part of broader efforts to reduce environmental impact and align with net-zero emissions goals by 2050. As of 2024, the Group achieved 96.1% renewable electricity usage.^[35]^[36] Additionally, ethical sourcing practices for botanicals and other ingredients are enforced through the Group's Supplier Code of Conduct, established in 2012, which promotes transparency, biodiversity protection, and supplier assessments via platforms like Sedex to minimize ecological footprints.^[35]^[37]

Cocktails and Recipes

Aperol Spritz

The Aperol Spritz is a refreshing Italian aperitivo cocktail that combines the bittersweet liqueur Aperol with sparkling wine and soda water, embodying the light, effervescent style of Veneto's drinking culture. The general spritz originated in the 19th century, when Austrian soldiers in Veneto added soda water to local wines, and evolved in the early 20th century with the addition of bitters such as Select. The branded Aperol Spritz, using Aperol created in 1919, gained its modern identity in the 1950s, when the recipe was formalized and promoted through marketing efforts, including poster advertisements in Veneto bars, solidifying its association with casual social gatherings.^[38]^[39]^[40] By the early 21st century, targeted promotions following the 2003 acquisition by Campari Group led to the Spritz's global popularity, with double-digit annual sales growth starting in 2004.^[41]^[42] The classic recipe follows a simple 3-2-1 ratio: three parts Prosecco D.O.C., two parts Aperol, and one part soda water, served over ice in a large wine goblet with an orange slice garnish to enhance the citrus notes. To prepare, fill the glass with ice, add the Prosecco first to chill the vessel, followed by Aperol and soda, then gently stir to preserve the bubbles without over-diluting the fizz. This method yields an alcohol by volume (ABV) of approximately 8-10%, making it a low-proof option ideal for extended aperitivo sessions.^[43]^[44]^[45] In 2011, the International Bartenders Association (IBA) officially recognized the Aperol Spritz—listed as "Spritz Veneziano"—as one of its canonical cocktails, and it remains in the current list as "Spritz." The drink's surge in popularity post-2003 has made it a staple, with Aperol sales rising 72% in the first quarter of 2022 alone, driven largely by Spritz demand; in Veneto, nearly 300,000 are consumed daily as of recent reports, underscoring its dominance in Aperol's overall usage.^[46]^[38]^[47]^[48] Common variations maintain the core 3-2-1 structure but adapt for preference, such as substituting a green olive for the orange slice to add a briny contrast, or slightly increasing Aperol for a bolder bitterness while keeping the ABV low. Related Veneto spritzes use other bitters like Cynar or Select instead of Aperol for different herbal profiles.^[43]

Other Popular Variants

Beyond the iconic Aperol Spritz, bartenders have developed several creative cocktails incorporating Aperol's bittersweet profile, often emphasizing its compatibility with citrus and effervescence for lighter, aperitivo-style drinks. One popular variant is the Aperol Fizz, which combines 1 ounce of gin, 1 ounce of Aperol, 1 ounce of fresh lemon juice, 0.5 ounce of simple syrup, and soda water to top.^[49] To prepare, shake the gin, Aperol, lemon juice, and syrup with ice, strain into a highball glass over fresh ice, and top with soda for a refreshing fizz; this recipe highlights Aperol's herbal notes alongside gin's botanicals.^[49] Another favored option is the Aperol Sour, a frothy twist on the classic sour template that leverages Aperol's gentle bitterness. It typically features 2 ounces of Aperol, 0.75 ounce of fresh lemon juice, 0.5 ounce of simple syrup, and 1 egg white, with an optional 0.5 ounce of gin for added depth.^[50] The technique involves a dry shake of all ingredients (without ice) to emulsify the egg white, followed by a wet shake with ice, then straining into a chilled coupe glass; the result is a velvety texture balancing Aperol's orange-citrus essence with tart lemon.^[50] For a regional adaptation rooted in Venetian traditions, a white wine spritz variant mixes equal parts Aperol and dry white wine (such as Pinot Grigio) with a splash of soda, evoking the simplicity of early spritzes.) These variants often adjust proportions for balance, such as using 1.5 ounces of Aperol as the base in sours to avoid overpowering sweetness, and shaking vigorously to integrate flavors before adding carbonation.^[51] Non-alcoholic adaptations replace Aperol with tonic water or herbal syrups mimicking its bitterness, combined with lemon and soda for a similar effervescent profile suitable for inclusive gatherings.^[52] In the U.S. craft cocktail scene, Aperol-based drinks like these gained significant traction starting in the mid-2010s, aligning with the rise of low-alcohol aperitivi amid the broader bitters liqueur boom, appearing on menus at innovative bars from New York to San Francisco.^[53] Campari Group, Aperol's parent company, has supported this innovation through bartender training and competitions on its Academy platform, encouraging new recipes that extend Aperol's versatility beyond traditional serves.^[54]

Marketing and Promotion

Advertising Campaigns

Aperol's advertising efforts began in the 1930s with vibrant orange posters that highlighted the aperitif's bright color and refreshing appeal, positioning it as an accessible drink for social gatherings in Italy.^[41] By the 1950s, the brand pioneered television advertising through Italy's "Il Carosello" program, featuring the first Aperol TV commercial that showcased the newly popularized Aperol Spritz recipe and emphasized its role in light, convivial aperitivo moments among friends.^[3] These early campaigns contributed to Aperol's widespread adoption in Italian cafes, particularly in Veneto, where it became a staple for post-war social drinking.^[3] In the 1990s, Aperol's marketing shifted toward broader international appeal with targeted promotions that promoted the Spritz as a stylish, low-alcohol option for casual social occasions, helping to expand its presence beyond Italy.^[55] The acquisition by the Campari Group in 2003 marked a pivotal relaunch, with aggressive global advertising campaigns centered on the Aperol Spritz, including the "Happy Hour" spots that evoked joyful, everyday celebrations through art, music, and lifestyle imagery.^[56]^[3] This era's efforts, which briefly referenced the brand's roots under Campari ownership, transformed Aperol from a regional favorite into a worldwide phenomenon by focusing on its vibrant, effervescent identity.^[57] Entering the 2010s, Aperol embraced digital platforms to engage millennials, leveraging Instagram's visual format with campaigns featuring sun-drenched scenes of friends enjoying Spritzes in aspirational Italian summer settings, such as terrace gatherings and coastal vibes.^[58] These efforts prioritized photogenic aesthetics over alcohol content, fostering user-generated content and brand loyalty among younger demographics.^[59] A notable example was the 2019 centenary "Together We Joy" campaign, which celebrated Aperol's 100 years through joyful, connective storytelling across social media and events; it built on earlier marketing that drove a 48% sales increase in the U.S. between the summers of 2017 and 2018, continuing to underscore the brand's role in global growth.^[60]^[61] In May 2025, Aperol launched a new global campaign celebrating the Aperol Spritz as a symbol of summer joy and social connections.^[62]

Sponsorships and Partnerships

Aperol has engaged in several high-profile sponsorships with major sports and music events to promote its brand and the Aperol Spritz cocktail as symbols of joyful, social experiences. In 2014, Aperol became the official global spirits partner of Manchester United Football Club, a multi-year deal running until the end of the 2016/2017 season that included branding opportunities and activations at matches to reach the club's international fanbase.^[63]^[64] Since 2023, Aperol has served as an official partner of the US Open tennis championships, providing on-site aperitivo destinations inspired by Italian culture, such as branded lounges offering Spritz cocktails to attendees.^[65]^[66] This partnership was renewed for 2024 and 2025, emphasizing experiential elements like interactive bars to blend tennis with leisurely Italian aperitivo traditions.^[67]^[68] In the music festival space, Aperol has focused on immersive activations to foster social gatherings. The brand debuted as the official Spritz partner at Coachella Valley Music and Arts Festival in 2023, featuring the Aperol Spritz Piazza—a pop-up area evoking an Italian square with cocktail service and photo opportunities—and has renewed this role for 2024 and 2025, including VIP lounges like the Aperol Terrazza.^[69]^[70]^[71] Similarly, Aperol sponsored an activation at Glastonbury Festival in 2024, including a dedicated Spritz bar in an exclusive area to enhance the event's festive atmosphere, and continued in 2025 with a branded Spritz bar.^[72]^[73] Aperol has also been a main sponsor of Primavera Sound festival for multiple years, supporting its fifth consecutive sponsorship as of 2025 through branded experiences like the Aperol Island of Joy.^[74]^[75] These partnerships have contributed to Aperol's experiential marketing strategy, prioritizing pop-up bars and lounges that encourage shared moments over traditional advertising. In Milan, a longstanding collaboration with Autogrill since 2012 established the Terrazza Aperol, a rooftop aperitivo venue overlooking the Duomo, which ties into the city's fashion and design events by offering branded social spaces during periods like Milan Fashion Week.^[76] Such initiatives have driven measurable brand growth; for instance, following the US Open tie-up, Aperol's U.S. sales surged 122.5% in the fiscal second quarter of 2023, while overall global sales grew 23% that year, partly attributed to event-based visibility and activations.^[77]^[78]^[79]

Cultural Impact

Rise in Popularity

Aperol, originally a niche Italian aperitif, experienced significant growth from the early 2000s onward, evolving into one of the world's top-selling bitters brands. In 2000, global sales volumes were under 1 million 9-liter cases, primarily confined to Italy. By 2023, volumes had surged to approximately 9.6 million cases, reflecting a compound annual growth rate exceeding 15% over two decades, driven by expanded international distribution following its acquisition by the Campari Group in 2003.^[25]^[41] Key drivers of this rise included the global shift toward low-alcohol-by-volume (low-ABV) cocktails, with Aperol's 11% ABV profile aligning perfectly with consumer preferences for lighter, sessionable drinks suitable for daytime and social occasions. The Aperol Spritz, a simple mix of Aperol, Prosecco, and soda, became emblematic of this trend, contributing to a broader aperitivo culture revival in Europe and beyond. Social media amplified its appeal, showcasing its vibrant orange hue and photogenic presentation as a staple of summer aesthetics. Post-pandemic recovery further accelerated demand, as restrictions lifted and outdoor socializing resumed, boosting on-premise consumption in bars and restaurants.^[57] In the United States, imports tripled after 2013, when Campari America took over distribution, rising from modest volumes to over 390,000 cases by 2022 amid growing interest in Italian-inspired cocktails. Europe remained the core market, where Aperol dominated sales in Italy, Germany, and the UK. This dominance was tested in 2022 by supply constraints due to surging demand outpacing production capacity, leading Campari to warn of potential shortages and invest in expanded facilities. By 2023, organic volume growth reached 23.1%. In 2024, growth moderated to 2.4% organically, influenced by unfavorable weather and softer market dynamics.^[41]^[80]^[81]^[82]

Representation in Media and Culture

Aperol, particularly in the form of the Aperol Spritz cocktail, has gained prominence in contemporary media as a visual and thematic emblem of relaxed, sun-soaked leisure. In the HBO series The White Lotus (2021–present), the bright orange drink frequently appears in scenes set in luxurious Italian resorts, underscoring themes of indulgence and social dynamics among affluent vacationers.^[83] Similarly, Netflix's Emily in Paris (2020–present) portrays the Aperol Spritz as a staple of sophisticated aperitivo culture, especially in later seasons featuring Roman settings, where it symbolizes effortless European chic during social gatherings.^[84] As a cultural symbol, Aperol embodies "la dolce vita," the Italian ethos of savoring life's pleasures through unhurried social rituals, often evoking images of outdoor cafés and convivial evenings.^[85] This association has resonated with millennials, who embrace the low-alcohol beverage for its role in mindful, extended socializing—facilitating conversations without heavy intoxication—and its photogenic appeal on social platforms.^[86] However, by the 2020s, Aperol faced critique for its over-commercialization, with some observers decrying its transformation from a regional aperitif into a ubiquitous, Instagram-driven trend that dilutes authentic Italian traditions.^[87] Articles have labeled it "basic" in millennial culture, highlighting its sugary profile and branded ubiquity as emblematic of superficial trendiness rather than genuine sophistication.^[88] Globally, Aperol has adapted to non-Italian contexts, appearing at festivals like Coachella in immersive pop-up experiences that blend its Italian roots with international party vibes.^[89] In literature, modern travelogues on Italian cuisine frequently reference Aperol Spritz as a gateway to aperitivo hour, illustrating its integration into narratives of regional flavors and lifestyle exploration, as seen in works like Spritz: Italy's Most Iconic Aperitivo Cocktail, with Recipes.^[90]

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May 23, 2023 · Aperol, an orange-red liquor invented in 1919 by the Barbieri brothers in Padova, Italy became a popular ingredient during this time.Missing: aperitivo patent
[44]
https://www.inspiredtaste.net/67016/aperol-spritz/
[45]
Spritz – IBA - International Bartenders Association
Build all ingredients into a wine glass filled with ice. Stir gently. NOTE: There are other versions of the Spritz that use Campari, Cynar or Select instead ...Missing: 2011 | Show results with:2011
[46]
https://iba-world.com/iba-cocktail/spritz/
[47]
Aperol Sour Cocktail, a frothy delight - Blossom to Stem
Rating 4.8 (40) · 2 minOct 30, 2014 · Ingredients · 2 ounces Aperol · 1/2 ounce gin · 3/4 ounce freshly squeezed lemon juice · 1/2 ounce simple syrup · 1 egg white · strip of lemon peel, ...
[48]
Tale of Two Spritzes: Aperol Spritz and Campari Spritz
5 minSep 2, 2017 · Drop a few ice cubes into your glass. Pour in the prosecco, then the Campari or Aperol, then top up with the mineral water. Stir gently, nestle ...Directions · Notes On Aperol Spritz And... · Other Spritzes<|separator|>
[49]
6 Aperol Cocktail Recipes, Beyond the Spritz - Punch Drink
May 11, 2022 · Six recipes that show how the Italian aperitivo can do more than just bitter and bubbly. · Mermaid Parade · Tequila Grapefruit Mule · Division Bell.
[50]
10 Easy Aperol Cocktails You Can Make With Just 1 Bottle
Jan 9, 2024 · Aperol Spritz · Apple Cider Aperol Spritz · Blair Gaither · Aperol Fizz · Frozen Aperol Spritzes · Milady's Spritz · White Rum and Aperol Spritz.Aperol Spritz · Apple Cider Aperol Spritz · White Rum and Aperol Spritz · Aperol Fizz
[51]
There's a Reason You're Drinking So Much Aperol Spritz
Jul 17, 2018 · The citrusy bitter liqueur has been popular in Italy since the 1950s ... Aperol-branded fans at the Governors Ball music festival in June.
[52]
APEROL SPRITZ PERFECT SERVE COMPETITION RULES
UK bartenders 18+ can enter by completing the training course on the Campari Academy website. The first 300 to complete the training will win a prize.
[53]
A Brief History Of The Aperol Spritz & Its Rise To Cult Classic
Apr 14, 2021 · Aperol came to be in 1919, but it wasn't until a 1990's marketing campaign that really launched this orange liqueur into a global phenomenon.Missing: ingredients production
[54]
Aperol | Happy hour - YouTube
Nov 24, 2015 · Produzione: Bedeschi Film Regia: Giovanni Bedeschi Agenzia: Alberto Cremona Anno: 2003.
[55]
The Aperol Spritz Phenomenon: How a Century-Old Italian Aperitif ...
Mar 1, 2025 · The real breakthrough came in 2003 when the Campari Group acquired Aperol and launched a massive global marketing campaign. They capitalized ...Missing: ethical | Show results with:ethical<|control11|><|separator|>
[56]
How Instagram-friendly Aperol spritz became the drink of the summer
Jun 27, 2017 · The Aperol spritz is also highly Instagrammable. Orange and fizzy, it's a cocktail that photographs “beautifully,” according to Dave Karraker.Missing: 2010s millennials
[57]
The rise of the Aperol Spritz; how did they do it? - Great Minds
Aug 9, 2019 · By focusing on content that highlighted the photographic appeal of the drink, they reached a young audience who valued hits on Instagram photos.
[58]
Aperol – Together We Joy - Ads of the World
This professional campaign titled 'Aperol – Together We Joy' was published in Italy in March, 2019. It was created for the brand: Aperol, by ad agency: JWT.Missing: Society | Show results with:Society
[59]
So Everything's a Spritz Now? - PUNCH
Jun 13, 2022 · Between the summers of 2017 and 2018, Aperol sales soared—an increase of 48 percent, Nielsen reported at the time. ... Today, Spritz Society—which ...Missing: 2019 | Show results with:2019
[60]
Man Utd drown sorrows with Aperol spirits sponsorship - Reuters
Jan 10, 2014 · United's latest commercial partnership was signed after a dismal start to the year extended to a third successive defeat, with a tough ...
[61]
[PDF] APEROL ANNOUNCED AS OFFICIAL GLOBAL SPIRITS PARTNER ...
Aperol became Manchester United's Official Global Spirits Partner from January 1, 2014, until the end of the 2016/2017 season, with branding and activation.Missing: Euro | Show results with:Euro
[62]
US OPEN AND APEROL® BEGIN NEW PARTNERSHIP IN 2023
Aug 17, 2023 · Aperol will bring a slice of Italian culture to the US Open grounds in 2023, with two on-site destinations designed in the spirit of its founding principle of ...
[63]
Us open and Aperol® begin new partnership in 2023 | Campari Group
Aug 21, 2023 · The USTA today announced that Aperol®, the iconic Italian Aperitivo, has signed on as an official partner of the US Open, beginning with the 2023 event.
[64]
Campari Group commences third year of Aperol US Open sponsorship
Aug 19, 2025 · Campari Group has kicked off the third outing of its Aperol brand's marketing tie-up with the US Open tennis competition. The brand will operate ...
[65]
Aperol renews US Open partnership - The Spirits Business
Aug 14, 2024 · Campari Group-owned Aperol is returning as an official partner of the US Open Tennis Championship for the second year in a row.
[66]
Join the Joy with Aperol®'s Debut at Coachella Music Festival®
Mar 28, 2023 · Aperol, the iconic Italian aperitivo, will be bringing music fans together to make memories of a lifetime at the world-renowned Coachella Valley Music and Arts ...Missing: Coors 2015-2020
[67]
Aperol to Serve as Official Spritz Partner of Coachella - Appetito
Apr 10, 2025 · Italian aperitivo Aperol is set serve as the “Official Spritz Partner” of Coachella, which runs April 11-13 and April 18-20.
[68]
Aperol® Returns to Coachella Valley Music and Arts Festival® with ...
Mar 28, 2024 · The NEW Aperol Terrazza at Coachella transports VIP guests to Aperol's adopted home in Venice where Aperol Spritz and Cicchetti culture thrives.
[69]
Event Delivery Service - Bar Live Events
Aperol Spritz at Glastonbury Festival 2024. Bar Live EDS were tasked to oversee the delivery of an Aperol Spritz activation within Glastonbury's exclusive ...
[70]
Aperol Official Partner at Coachella 2024 Festival
The iconic Italian aperitif continues to strengthen ties with Primavera Sound, becoming one of its main sponsors for the fourth consecutive year. Discover more.<|separator|>
[71]
Terrazza Aperol: looking out at the Duomo di Milano | Autogrill
Dec 30, 2014 · Housed inside the Duomo Store Autogrill since summer 2012, the Terrazza Aperol is the result of a partnership between Autogrill and Campari that ...
[72]
Aperol Spritz's US Open sponsorship and popularity - Ad Age
Aug 30, 2023 · Behind the rise of the Aperol Spritz—US Open sponsorship follows surge in popularity for Instagram-friendly drink. Gift Article. Share.
[73]
How Aperol Made a Splash in the Campari Portfolio - Investment Talk
May 15, 2024 · In 2003, eyeing something special about their orange-tinted cousin, Campari paid €150 million for Aperol, whose revenue was ~€30 million at the ...
[74]
Aperol Sales Are Way Up and It's Barely Spritz Season | VinePair
May 3, 2023 · The spirits corporation recorded 23 percent growth in U.S. sales during the first quarter of 2023, according to Reuters.Missing: cases | Show results with:cases
[75]
The world's biggest-selling speciality spirits
Jun 20, 2023 · In 2022, the orange aperitivo grew its volumes to 8.8m nine-litre cases, after clocking 7.1m in 2021 – an increase of 23%. Could Aperol overtake ...Missing: 2020s | Show results with:2020s
[76]
Campari warns of supply constraints after first half sales rise - Reuters
Jul 27, 2022 · The rise was spurred by a full recovery of sales in restaurants and bars in Europe after the pandemic, good weather and pricing, Campari said.Missing: shortages | Show results with:shortages
[77]
None
### Aperol Sales Volume and Market Share Summary (FY 2023 Results)
[78]
'White Lotus' Is Helping to Make Aperol Spritz Cool in the US
Feb 23, 2023 · The Italian cocktail, Aperol Spritz, appeared multiple times on HBO's "White Lotus" series. Campari Group, which makes Aperol, the cocktail's ...Missing: films | Show results with:films
[79]
Lily Collins Goes to Rome in 'Emily in Paris' Season 4 Part 2 Trailer
Aug 26, 2024 · Emily Cooper is trading champagne for Aperol spitzes in season 4 part 2 of Emily in Paris. ... The new trailer shows Emily traveling to ...<|control11|><|separator|>
[80]
The State of the Spritz | PUNCH
Jul 20, 2020 · That spritz was not yet the subject of a viral New York Times story, or a global symbol of la dolce vita. It was not a careening juggernaut ...
[81]
Beyond the Aperol Spritz: Exploring the Popularity of Spritz Drinks ...
Sep 10, 2024 · Low-ABV drinks like spritzes fit this mold perfectly, allowing for extended socializing without the quick onset of intoxication. Generational ...
[82]
Enough With the Aperol Spritz Already — It's Not Helping ... - Medium
Jul 21, 2025 · Spain had nearly 93.8 million visitors in 2024, up 10.1% from 85 million visitors in 2023, the old all-time high. Overtourism isn't just ...
[83]
The Aperol Spritz Is Not a Good Drink - The New York Times
May 9, 2019 · The Aperol spritz isn't actually good. Served in branded, jumbo wine glasses, the sugary aperitif is paired with low-quality prosecco, soda water and an ...
[84]
Aperol® Returns with a New Aperol Spritz Piazza Experience at ...
8 Apr 2025 · Aperol is debuting a new immersive experience for attendees, packed with different spontaneous moments and daily surprises to elevate their festival adventure.
[85]
Spritz: Italy's Most Iconic Aperitivo Cocktail, with Recipes
A narrative-driven book on the surprising history and current revival of spritz cocktails (a wine-based drink served as an aperitif), with 50 recipes, ...