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AstroPay

AstroPay is a global digital payment platform founded in 2009, providing prepaid cards, multicurrency e-wallets, and instant cross-border money transfer services to facilitate secure online and in-store transactions worldwide. Headquartered in London with a focus on emerging markets, particularly in Latin America where it originated in Uruguay, AstroPay enables users to manage funds in multiple currencies such as USD, EUR, ARS, and BRL through its mobile app and website, supporting payments via QR codes, payment links, bank transfers, and virtual or physical Mastercard-branded cards. Key features include bank-grade security, no hidden fees for transfers, 24/7 , and additional perks like rewards through its integrated , making it a popular choice for , , and international remittances among millions of users. Under new leadership since mid-2023, including CEO Marc Sacal, the bootstrapped company—now with over 320 employees—has undergone a strategic toward becoming a full-service , expanding its reach beyond to , , and other regions, including obtaining a Payment Institution license in and resuming services for new users in the UK as of , while maintaining profitability.

History

Founding and Early Development

AstroPay was founded in 2009 in by entrepreneurs Sergio Fogel and Andrés Bzurovski as a payment processing company specializing in online payments for emerging markets, with a primary focus on . The company emerged in response to the challenges of limited banking infrastructure in the region, aiming to provide accessible financial solutions for populations. The initial product launch centered on a prepaid card solution, enabling users to store funds online and conduct transactions without traditional bank accounts, thereby addressing banking exclusion in areas with restricted financial access. This innovation quickly gained traction, particularly among consumers in seeking secure and straightforward methods for digital payments. Early growth was propelled by adoption in the online gaming and sectors, where AstroPay's virtual cards facilitated seamless cross-border transactions and supported the rising demand for digital entertainment and shopping in emerging economies. Operating as a bootstrapped entity, the company achieved profitability with minimal external funding, including a $461,000 seed round, allowing it to scale organically without heavy reliance on . To support global expansion, AstroPay established its headquarters in , , in 2016, while preserving its operational roots in . This move preceded a brief reference to later developments, such as the 2016 spin-off of for specialized cross-border processing.

Spin-offs and Strategic Shifts

In 2016, AstroPay spun off its cross-border payments division into , a separate entity focused on enabling global merchants to accept payments in emerging markets. This move allowed AstroPay to streamline its operations and concentrate on its core and prepaid card services. dLocal subsequently achieved status in 2020 after raising $200 million in funding, becoming Uruguay's first such company, and went public through a IPO in June 2021, where it raised $617.4 million and debuted with a valuation approaching $9 billion. Building on its origins as a 2009 startup, AstroPay continued to evolve through strategic internal adjustments, culminating in a major toward mobile-first services by the early , driven by surging payment adoption in . This refocusing emphasized seamless cross-border transactions without relying on traditional banking . In mid-2023, AstroPay underwent a significant transition, appointing Sacal as CEO to lead a strategic overhaul toward a global multicurrency model. Sacal, former COO and co-founder of Arcus (acquired by in 2021), assembled a new executive team including Maximo Ayerza as CFO, Diego Steinberg as COO, Guillermo Dotta as CTO, Patricia Risso as CCO, and Carolina Secondo as . Under this , the company introduced enhanced account features, such as multi-currency support for USD, GBP, and EUR with instant transfers, alongside loyalty-oriented prepaid card options to boost user engagement and rewards in international commerce. By 2023, AstroPay had expanded its workforce to over 300 employees, supporting bootstrapped operations that achieved profitability through internal funding and . This self-sustained model enabled focused investments in expansion across continents, maintaining financial independence amid competitive pressures.

Products and Services

Consumer Offerings

AstroPay provides a range of consumer-focused financial tools designed to facilitate seamless transactions for individuals, particularly those in emerging markets. The core offering is the AstroPay Wallet, a multicurrency that enables users to hold, , and manage funds in various currencies such as USD, EUR, , BRL, , CLP, , GBP, INR, MXN, NGN, , and . This wallet supports instant transfers between accounts without hidden fees, as well as payments for everyday needs, making it suitable for management. Additionally, it includes options to store funds securely across multiple currencies to hedge against volatility or plan for future expenses. Complementing the wallet are virtual and physical prepaid debit cards issued under network, allowing consumers to spend online or in physical stores worldwide wherever is accepted. The virtual card is ideal for secure transactions, while the physical card supports contactless payments via or . These cards integrate loyalty rewards through AstroPay's ecosystem, offering cashback and AstroPoints that users can redeem for incentives, enhancing the value for frequent spenders. For business solutions, the AstroPay Platform enables issuance of virtual and physical cards via both and . The AstroPay app also features a built-in tailored for practical needs, including bill payments, international remittances, and travel bookings such as eSIM purchases for connectivity abroad. This platform is particularly beneficial for unbanked or underbanked users in and other regions, providing accessible alternatives to traditional banking with low-cost, borderless services for freelancers, travelers, and expatriates. adoption is evident from the app's user engagement, with approximately 206,000 reviews on averaging 4.2 stars and 324 reviews on the at 4.1 stars as of November 2025.

Business Solutions

AstroPay provides business solutions tailored for merchants and enterprises, enabling seamless of payment processing tools to facilitate global transactions. The company's offerings include AstroPay Check-out, a designed for sites that supports cross-border payments with minimal friction, allowing merchants to accept funds from millions of AstroPay users via cards, wallets, QR codes, saved wallets, and local methods such as PIX and SPEI. This gateway operates in over 40 countries and supports more than 100 currencies, ensuring low-cost and rapid settlements compared to traditional providers. In July 2025, AstroPay launched the AstroPay Platform, a comprehensive embeddable infrastructure that allows companies to integrate customizable multicurrency wallets, virtual and physical card issuance (via and ), and advanced payment features without requiring extensive in-house development. The platform provides for checkout integration, user onboarding, detection, management, and real-time , reducing the time to deploy from years to weeks. Businesses can leverage local bank accounts like IBANs and PIX for efficient operations, including payouts that draw on the underlying consumer wallet ecosystem for streamlined disbursements. AstroPay's revenue model for these business solutions primarily consists of transaction fees, margins on currency exchanges, and charges for value-added services such as customizations and dedicated integrations. These solutions cater to sectors including , online betting, and retail e-commerce, where they enable instant deposits, secure transactions in local currencies, and monitoring to enhance retention. The company maintains profitability, as stated in official announcements.

Operations and Technology

Geographic Presence and Regulation

AstroPay maintains its primary operational footprint in , where it has achieved strong adoption in key markets such as , , and . In January 2025, AstroPay secured a Payment Institution from the , enhancing its services for local and international users. The company has further expanded its multicurrency wallet services across the region, including , , and , to facilitate seamless cross-border payments tailored to local currencies and needs. This focus on underscores AstroPay's origins and expertise in addressing banking limitations in emerging economies. Beyond , AstroPay has extended its presence to , , and , particularly to support global remittances and in underserved regions. The platform operates in approximately 25 countries as of late 2024, with plans for further growth into additional European markets like , , , and by the end of 2025. AstroPay's services emphasize currency and low-fee transfers, targeting freelancers, digital nomads, and entrepreneurs in areas with limited traditional banking access. AstroPay's operational hubs include its headquarters in , , and an office in Montevideo, Uruguay, which together support a distributed team of approximately 320 employees as of late 2024. In terms of regulation, AstroPay is authorized as an electronic money institution in the under the oversight of the (FCA). The company faced temporary FCA restrictions in 2024 on accepting new funds and providing payment services, which were lifted by July 2025 following compliance updates. To meet requirements in emerging markets, AstroPay implements localized adaptations for anti-money laundering (AML) and know-your-customer (KYC) protocols, including sanctions screening and fraud detection integrated into its infrastructure.

Security and Infrastructure

AstroPay employs PCI DSS-compliant systems to ensure robust protection of card data, incorporating tokenization through its dedicated Tokenizer API and SDKs, which replace sensitive information such as credit card numbers with non-sensitive tokens to minimize exposure during processing. Transactions are further secured via end-to-end encryption, including advanced algorithms and SSL protocols, to safeguard data in transit and at rest across the network. These measures align with international standards like GDPR, forming the core of AstroPay's bank-grade security framework. The backend infrastructure of AstroPay relies on cloud-based services for data hosting, storage, and computing, enabling scalable operations without compromising accessibility or . This is powered by modular that facilitate multicurrency processing, allowing seamless handling of funds in multiple currencies through a single integration point. Fraud detection is enhanced by AI-driven monitoring, utilizing for behavioral analysis, verification, and scrutiny to identify and mitigate suspicious activities. In the , features include biometric via or as the primary access method, supplemented by for added verification layers. These elements integrate with the AstroPay platform to support seamless, secure operations, ensuring user funds remain protected during everyday interactions like transfers and payments. AstroPay's regulatory licensing underpins these standards, providing a compliant foundation for . The company follows its incident response protocol, which includes implementing patches to address vulnerabilities and promptly notifying affected users to mitigate risks. This approach emphasizes proactive monitoring and rapid remediation to maintain trust in the system.

Partnerships and Sponsorships

Sports and Entertainment Deals

AstroPay has established several high-profile sponsorships with English football clubs to enhance its brand visibility in . The company initially partnered with in the 2018/19 season, supporting the club's return to European competition through the , and renewed this relationship for the 2021/22 season as the official sleeve sponsor. In 2021, AstroPay signed a principal partnership with , which evolved into a front-of-shirt sponsorship for the 2022/23 season and was extended for the 2023/24 season, ending thereafter; this included fan engagement initiatives. This collaboration culminated in the launch of a co-branded card in March 2023, offering fans cashback on club store purchases and exclusive rewards. AstroPay also became an official partner of Newcastle United in September 2021 for an initial period, providing payment solutions and branding visibility during matches. More recently, in August 2023, AstroPay was named Tottenham Hotspur's official payment partner, introducing a Spurs-branded prepaid card with tailored benefits for supporters; this partnership remains active as of 2025. In , AstroPay has pursued targeted sports tie-ups to expand its regional footprint. The company became an official sponsor of in June 2023, providing fans with a free "Passion Card" and on-site activation stands at matches to promote wallet adoption. Additionally, AstroPay launched promotional campaigns featuring a GOAT Card themed around in 2023, targeting enthusiasts across with rewards and imagery tied to the athlete's persona to drive prepaid card usage. These sports deals, primarily from 2018 to 2023 with no major new announcements as of November 2025, have served as key marketing vehicles for AstroPay, emphasizing prepaid cards and features to engage fan bases in and . By integrating branded options into club ecosystems, such as cashback on merchandise and match-day perks, AstroPay has boosted user acquisition and loyalty among sports enthusiasts. Beyond traditional sports, AstroPay has extended its sponsorship strategy into through integrations with and betting platforms. The company offers branded payment solutions for sites, enabling instant deposits and withdrawals in multiple currencies, which aligns with its sports partnerships to create seamless fan experiences in and wagering environments.

Corporate Collaborations

In August 2025, AstroPay formed a strategic partnership with , Latin America's leading , to launch the region's first wallet-on-file integration, embedding AstroPay's multi-currency wallet directly into Rappi's ecosystem for seamless payments. This collaboration enables over 35 million users to make cross-border transactions without traditional card details, reducing processing costs and chargebacks while supporting the $47 billion LatAm cross-border payments market. The integration launched initially in , , and , with expansion to additional markets planned through 2025, enhancing user access to AstroPay's services for everyday payments within Rappi's delivery and financial offerings. AstroPay has pursued API-based integrations with platforms to facilitate adoptions, allowing merchants to accept AstroPay as a one-click option at checkout. In July 2025, AstroPay launched its Platform, a backend enabling businesses to embed s, virtual cards, and multi-currency wallets via APIs without custom development, targeting and firms for scalable . For example, in October 2025, AstroPay integrated with Adobe Commerce through a dedicated module, permitting merchants to process secure, localized payments across high-growth markets like without redirects. Similarly, in April 2025, AstroPay partnered with Swaps, a crypto-fiat provider, to add AstroPay as a funding method, streamlining fiat-to-crypto conversions for users. AstroPay has engaged in joint initiatives with travel-related platforms to incorporate bundled services into its wallet, supporting cross-border mobility. In June 2024, AstroPay collaborated with Pax Assistance, a travel support services provider, to offer remote workers instant payouts and multi-currency accounts for , integrating solutions for travel assistance needs. In April 2025, AstroPay partnered with Airalo, an provider for international travelers, to deliver discounted eSIM purchases directly within the AstroPay app, combining wallet funding with travel connectivity for seamless bookings and usage abroad. These efforts align with AstroPay's multi-currency wallet features, which facilitate loyalty point-like rewards through internal AstroPoints for eligible transactions, though external bundling remains focused on travel utilities. Following the 2016 spin-off of from AstroPay, the companies have maintained indirect ties through shared founders and investors, but no active shared technology for processing efficiency has been publicly detailed in recent years.

Reception and Recent Developments

Market Impact and Criticisms

AstroPay has played a role in advancing in by offering solutions that enable and underbanked individuals to participate in the formal , particularly through features like real-time payments via PIX in . The service's expansion across countries such as , , , and has empowered users with multicurrency accounts and seamless cross-border transactions, reducing barriers for those without traditional banking access. User feedback underscores this positive impact, with a 4.4 out of 5 rating on from 9,559 reviews as of November 2025, where many praise the platform's straightforward processes for deposits and withdrawals. Despite these strengths, AstroPay has faced criticisms regarding operational reliability, including frequent reports of transaction delays, unexpected account blocks, and challenges in accessing funds. For instance, users on complaint platforms like Voxya have detailed cases where UPI payments failed to credit to their wallets despite debits from source accounts, leading to prolonged resolution times. Similar issues appear in reviews on Smart Money People, where the service holds a low 1.4 out of 5 rating based on 18 assessments, with complaints often citing scam-like experiences due to blocked accounts and unreflected deposits. In June 2024, the (FCA) imposed temporary restrictions on AstroPay, prohibiting the firm from accepting new customer funds, providing payment services, or issuing/redeeming e-money without prior consent, due to concerns over operational controls. These measures were resolved through an updated voluntary undertaking in July 2025, allowing the company to resume full operations and welcome new users in the . Broader reception of AstroPay reflects a mixed , with 2025 YouTube reviews highlighting the convenience of its virtual cards and wallet for online purchases in emerging markets, while also pointing to occasional delays that hinder issue resolution.

Key Initiatives (2024-2025)

In October 2024, AstroPay announced its "New Era" initiative, outlining a vision to evolve into a comprehensive financial operating system that integrates rewards programs, travel services, and traditional banking functionalities to provide seamless global . This strategic pivot set the stage for subsequent product developments, culminating in the December 2024 launch of an enhanced multi-currency wallet designed to expand savings and transfer capabilities for users across borders. The wallet allows individuals to hold, convert, and transact in multiple currencies directly from their mobile devices, reducing fees and simplifying international remittances, particularly for populations in emerging markets. Building on this momentum, AstroPay introduced the AstroPay Platform in July 2025, a full-stack backend solution that enables non-fintech companies to embed such as virtual cards, prepaid options, and multi-currency wallets into their own applications without developing proprietary infrastructure. This platform supports scalable integration of payments and services, targeting businesses seeking to offer finance globally. In August 2025, AstroPay rolled out its wallet integration within the , marking the first major embedding of its services into a Latin American ecosystem and facilitating wallet-on-file payments for over 35 million users. The rollout, initially live in , , and with plans for broader expansion, streamlines transactions for everyday services like grocery delivery and ride-hailing, significantly boosting user acquisition through seamless, one-tap payments. In November 2025, AstroPay partnered with to implement advanced methods for fraud prevention in , enhancing transaction security and compliance. Additionally, on November 11, PicPay launched USD and EUR accounts for its users, powered by the , enabling millions to manage currencies seamlessly and expanding AstroPay's footprint.

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