Bad Mode
Bad Mode (stylized as BAD MODE or BADモード) is the eighth Japanese-language studio album by singer-songwriter Hikaru Utada, released digitally on January 19, 2022, and in physical formats on February 23, 2022, through Sony Music Labels Inc.[1] The album comprises 12 tracks that blend electronic production with pop and R&B influences, incorporating subgenres such as downtempo, vocal house, and Balearic house, and features collaborations including one with producer Floating Points on the extended track "Somewhere Near Marseilles ーマルセイユ辺りー."[2] It marks Utada's first fully bilingual release, with lyrics in both Japanese and English across its songs, several of which serve as theme songs for anime, dramas, and advertising campaigns, such as "One Last Kiss" for the film Evangelion: 3.0+1.0 Thrice Upon a Time and "Face My Fears (Japanese Version)" with Skrillex for Kingdom Hearts III.[3][4] Thematically, Bad Mode centers on self-love, emotional support, identity exploration, and personal growth amid life's challenges, reflecting Utada's experiences as a non-binary artist navigating maturity and introspection.[5][2] Utada has described the title "BAD MODE" as drawing from Japanese slang where "bad" conveys depressive or low-vibe states, framing the album as a journey through such moods toward empowerment and acceptance.[5] Critically acclaimed upon release, it earned an 8.0 rating from Pitchfork for its innovative sound and emotional resonance, debuting at number one on the Billboard Japan Hot Albums chart and selling over 90,000 physical copies in its first week.[2] The album's production emphasizes layered electronics over live instrumentation, showcasing Utada's evolution from earlier works while maintaining their signature introspective lyricism.[2]Background
Development and recording
Bad Mode was developed by Hikaru Utada during a period of personal and professional transition, following the end of long-term contracts and while residing in London, which influenced the album's creation as a fresh start. As Utada's eighth Japanese-language studio album and eleventh overall, it marked their first fully bilingual effort, blending Japanese and English to enable more authentic expression without self-censorship. Utada noted that switching languages "definitely allows me to share myself more without the filtering I have to do," emphasizing a sense of liberation akin to their 2004 English album Exodus.[6] The recording process occurred primarily in London, incorporating electronic production techniques to explore new musical directions centered on romance, identity, and emotional vulnerability. Live performance sessions for select tracks were filmed at Air Studios, capturing the album's intimate yet expansive sound. Utada handled much of the songwriting and production themselves, drawing on bilingual lyrics to delve into personal themes, such as unconditional support in relationships on the title track.[6][7] Key collaborations shaped the album's sound, with British producer Sam Shepherd (Floating Points) co-producing three tracks, including "BAD MODE" and "Kibō ja nai no (Not in the Mood)," infusing ambient electronic textures. A.G. Cook, founder of PC Music, produced two songs, notably "Kimi ni muchū," adding hyperpop flair. Sonny Moore (Skrillex) contributed to "Face My Fears," the Kingdom Hearts III theme, across its Japanese, English, and remixed versions. Utada's then-six-year-old son also provided vocals on the outro of "Kibō ja nai no," contributing a familial element to the recordings.[7][8][9]Concept and title
The title BAD MODE (stylized as BADモード in Japanese) draws from contemporary Japanese slang, where "bad" (pronounced "bado") among youth refers to a negative emotional state, akin to "bad vibes" or feeling depressed. In a Billboard interview, Utada explained that the term encapsulates a low period or despondent mood, stating, "'bad' is short for 'bad vibes' or feeling depressed." This usage reflects evolving language influences, as Utada noted in an NPR discussion, highlighting how English words like "bad" are repurposed in Japanese to convey subtle emotional nuances without direct negativity. The title track itself portrays Utada supporting a friend in such a state, offering comfort like sharing a diazepam, which sets a tone of empathy amid vulnerability.[5][6] The album's overarching concept revolves around self-love, self-acceptance, and the complexities of personal relationships, particularly with oneself, marking a departure from Utada's earlier focus on interpersonal dynamics. Utada described this shift in the Billboard interview, emphasizing that tracks such as "Find Love," "PINK BLOOD," and the title song emerged from their own journey toward self-esteem and emotional support, both given and received. This theme extends to broader explorations of identity, aging, and emotional intimacy, blending introspection with cathartic release, as Utada reflected in an Apple Music interview with Zane Lowe: the album captures "being a little bit depressed, or just going through a bit of a low period," but ultimately affirms growth through acceptance.[5][10] Lyrically and structurally, BAD MODE presents a narrative arc of emotional navigation, from turmoil to empowerment, incorporating bilingual elements to mirror Utada's multifaceted identity. This conceptual framework underscores the album's role as a personal diary of healing, prioritizing vulnerability over resolution while celebrating human connections in all forms.[6]Packaging and artwork
Cover art
The cover art for Bad Mode depicts Hikaru Utada in a close-up photograph, dressed in casual clothing that evokes a relaxed and approachable demeanor. This imagery contributes to the album's overall aesthetic of introspection and modernity.[11] The physical editions feature a distinctive back-to-front packaging design, with an oversized obi strip covering the entire front of the jewel case and concealing the booklet inside. As a result, the back cover—bearing the primary photograph of Utada—serves as the visible front, creating an unconventional and interactive presentation that emphasizes the album's artistic innovation.[12] Art direction and design were provided by Yoshihisa Tanaka.[12]Release formats
Bad Mode was initially released in digital formats on January 19, 2022, available for download and streaming worldwide via platforms associated with Epic Records Japan and international distributor Milan Records. This digital rollout coincided with Hikaru Utada's 39th birthday and included high-resolution audio options such as FLAC files.[13][14] Physical editions were released on February 23, 2022, primarily in Japan by Epic Records Japan. The standard edition consists of a single audio CD (catalog ESCL-5629) featuring the album's 14 tracks in stereo. A limited first-run edition (ESCL-5626~8) bundles the audio CD with a DVD and Blu-ray disc, containing live performance sessions recorded at Air Studios in London, instrumental versions, and behind-the-scenes documentary footage. An additional cardboard sleeve edition of the standard CD was also available, emphasizing collectible packaging. In the United States, the standard CD was available via import distribution by Epic Records, providing access to the full album for international physical buyers.[14][15] A limited edition double vinyl LP (ESJL-3123/4), pressed on 180-gram audiophile vinyl, followed on April 27, 2022, exclusively in Japan. This analog format replicates the album's tracklist across two discs, catering to vinyl enthusiasts and marking Utada's first LP release since 2006's Ultra Blue. In August 2024, an international double vinyl LP edition was released by Black Screen Records in Europe, pressed on 180-gram vinyl.[16][17]| Region | Date | Format | Label/Catalog | Notes |
|---|---|---|---|---|
| Worldwide | January 19, 2022 | Digital download/streaming/FLAC | Epic Records Japan | Initial release; high-res audio available. |
| Japan | February 23, 2022 | CD (standard) | Epic – ESCL-5629 | 14 tracks; stereo audio. |
| Japan | February 23, 2022 | CD + DVD + Blu-ray (limited) | Epic – ESCL-5626~8 | Includes live sessions and documentary. |
| Japan | February 23, 2022 | CD (cardboard sleeve) | Epic – ESCL-5629 | Collectible packaging edition. |
| Worldwide (incl. US) | February 23, 2022 | CD (standard, import) | Epic – ESCL-5629 | International physical distribution via import. |
| Japan | April 27, 2022 | 2×LP (180g vinyl, limited) | Epic – ESJL-3123/4 | Analog pressing; Japan-exclusive. |
| Europe | August 27, 2024 | 2×LP (180g vinyl) | Black Screen Records | International pressing. |
Composition
Musical styles
Bad Mode incorporates a diverse array of musical styles, primarily rooted in electronic pop and alternative R&B, while drawing on J-pop traditions and dance-oriented genres such as disco, house, and electronica. The album's production emphasizes minimalist compositions with atmospheric textures, featuring controlled soundscapes that blend synthesizers, live instrumentation, and subtle jazz influences like trumpet and saxophone accents. This approach creates a moody, introspective vibe, often with swirling reverberations and rhythmic vocal delivery that prioritizes nuance over conventional melodic hooks.[2][18][11] The title track "BAD MODE" exemplifies a disco-leaning city pop style, characterized by bright horns and a sultry, jazzy R&B groove that evokes a muted yet sassy energy. Tracks like "Find Love" lean into vocal-house with deep, dark electronica and alternative grit, indebted to Chicago house influences, while "Somewhere Near Marseilles –マルセイユ辺り–" unfolds as a 12-minute Balearic house epic incorporating acid squelches and hand percussion for a lively, extended dance feel. In contrast, songs such as "Pink Blood" and "Kibun ja Nai no (Not in the Mood)" adopt laid-back downtempo R&B with retro synths, thick drums, and minimalist electric pianos, highlighting Utada's silky vocals against bleary atmospherics.[2][18] Throughout, the album blurs boundaries between R&B, pop, rock, jazz, and electronica, incorporating sophisti-pop elements like acoustic and rock instruments in poppy arrangements, as well as art pop experimentation. This eclectic fusion reflects Utada's evolution, moving away from typical J-pop patterns toward a more global, genre-defying sound that emphasizes emotional depth and rhythmic subtlety over high-energy belting.[5][18]Lyrical content
The lyrical content of Bad Mode centers on themes of love, self-support, identity, and emotional vulnerability, often presented through bilingual Japanese and English lyrics that reflect Hikaru Utada's personal experiences and nonbinary identity.[2][6] The album explores invigorating forms of romantic and self-love, including the thrill and uncertainty of budding relationships, while emphasizing compassion for oneself during difficult times.[2][5] Utada's lyrics blend introspection with everyday observations, using drug references and casual dialogue to convey spontaneity and shared emotional states, as seen in lines that evoke mutual care amid uncertainty.[6] In the title track "BADモード," Utada addresses unconditional support for a partner or friend in distress, with lyrics such as "Here's a diazepam / We can each take half of / Or we can roll one up," symbolizing empathy and a desire to navigate "bad modes" together, whether through medication or intimacy.[2][6] This theme of protective love extends to self-care, as the album overall promotes reconciling personal struggles to foster growth.[5] Tracks like "One Last Kiss" delve into boundless romantic devotion, using synth-driven expressions to affirm infinite connection.[2] Other songs highlight complex relational dynamics beyond traditional romance. "Time" confesses regret over a non-romantic bond that doesn't fit conventional molds, with lines like "We don’t fit in this mold of romantic love," underscoring thwarted intimacy and emotional residue.[2] Meanwhile, "Find Love," sung entirely in English, features stream-of-consciousness pleas for affection and self-nurturing, blending vocal-house energy with raw calls for emotional fulfillment.[2] "気分じゃないの (Not in the Mood)" portrays anhedonia through detached café scenes, redeemed by familial playfulness in the chorus, illustrating themes of grief, pleasure, and quiet resilience.[2] These elements collectively prioritize honest self-discovery and supportive connections, marking a shift toward liberated expression in Utada's oeuvre.[6]Singles and promotion
Lead singles
The album Bad Mode was preceded by three major singles released between March and November 2021, which served as key promotional tracks and tied into prominent media projects. These singles introduced core themes of the album, blending Utada's signature pop sensibilities with electronic and introspective elements. "One Last Kiss," released on March 9, 2021, as the theme song for the film Evangelion: 3.0+1.0 Thrice Upon a Time, marked Utada's return to the Neon Genesis Evangelion franchise after providing music for earlier entries. The EP includes a medley with an updated version of her prior Evangelion track "Beautiful World," emphasizing closure and emotional resonance. Produced by Utada herself, the single debuted at number one on the Oricon Digital Singles Chart and garnered over one million music video views within the first day of its premiere.[19][20][21] "PINK BLOOD," issued digitally on June 2, 2021, functions as the opening theme for the anime series To Your Eternity. The track features minimalist electronic production and lyrics exploring resilience and rebirth, aligning with the album's motifs of transformation. It topped the Oricon Digital Singles Chart upon release and inspired a multimedia exhibition in Ginza, Tokyo, showcasing Utada's creative process.[22][23][24] "Kimi ni Muchū" (translated as "Crazy for You"), the designated lead single for Bad Mode, arrived on November 26, 2021, serving as the main theme for the TBS drama Saiai. Co-produced with A.G. Cook of PC Music, the song incorporates hyperpop influences with Utada's emotive vocals, capturing infatuation and vulnerability. Its music video, directed by David Barnard, premiered to coincide with the 23rd anniversary of Utada's debut, and the track peaked at number 6 on Billboard Japan's Hot 100. This single directly heralded the album's announcement, building anticipation through its upbeat yet introspective sound.[13][25]Promotional events
To promote Bad Mode, Hikaru Utada held an exclusive online concert titled Hikaru Utada Live Sessions from Air Studios on January 19, 2022, coinciding with the album's digital release.[26] The event, filmed at London's AIR Studios with a live band, featured performances of most tracks from the album, including the title track "BAD MODE" and "Face My Fears," marking the first live renditions of the new material.[13] It drew approximately 50,000 live viewers worldwide and was later released as a concert film on Netflix on June 9, 2022.[26] In April 2022, Utada participated in a vinyl pop-up shop event at Tower Records in Shibuya, Tokyo, to celebrate the physical release of Bad Mode on vinyl alongside reissues of their previous albums.[27] The event, held on the store's sixth floor, offered exclusive merchandise and attracted fans for album signings and displays tied to the album's aesthetic.[28] Utada made their festival debut at the 2022 Coachella Valley Music and Arts Festival on April 17, performing as part of the 88rising showcase on the main stage.[29] The set included Bad Mode track "Face My Fears" alongside classics like "First Love" and "Simple and Clean," highlighting the album's integration into their broader catalog during the unannounced appearance.[30] Later that year, on August 6, Utada performed "BAD MODE" live for the first time on Japanese national television during NHK's Live Yell 2022 special, a summer music program featuring multiple artists.[31] The rendition emphasized the song's electronic elements in a studio setting, extending promotion amid the absence of a traditional album tour.[32]Critical reception
Professional reviews
Upon its release, Hikaru Utada's BADモード (Bad Mode) received widespread acclaim from music critics, who praised its blend of electronic pop, R&B, and dance elements, along with Utada's introspective songwriting and vocal delivery. The album was frequently highlighted for its thematic exploration of self-discovery, identity, and emotional vulnerability, marking a significant evolution in Utada's discography.[2][33] Pitchfork awarded Bad Mode an 8.0 out of 10, commending its reinvention through mellow electronics and bilingual lyricism that reflects Utada's non-binary perspective and personal growth. The review emphasized the album's comforting resonance amid emotional turmoil, with standout tracks like "Find Love" described as a vocal-house anthem and "Somewhere Near Marseilles" as a transformative closer, though it noted that the unrelenting focus on inner conflict could feel punishing at times.[2] PopMatters gave the album an 8 out of 10, portraying it as an energetic homage to millennium-era disco-pop with innovative production from collaborators including Floating Points and Skrillex. Critics lauded the classy elegance of tracks such as the title song's smooth disco beat and "Find Love"'s glassy house-pop, evoking influences from Aaliyah and Janet Jackson, while acknowledging that slower moments slightly tempered the overall energy.[33] Higher Plain Music rated Bad Mode an 8 out of 10, appreciating its experimental fusion of alternative R&B, dance, and electronica across 10 tracks, with strong vocals and climactic outros in songs like "One Last Kiss" and "Find Love." The review appreciated the bonus tracks' bilingual versions and remixes but critiqued the album's lack of a unified theme, likening it to three disjointed EPs and suggesting that extended pieces like the 12-minute "Somewhere Near Marseilles" could benefit from trimming.[18] Overall, reviewers positioned Bad Mode as one of Utada's most lush and consistent works, balancing thematic depth with accessible pop craftsmanship, though some observed minor inconsistencies in pacing and cohesion.[2][33][18]Accolades and recognition
Bad Mode was awarded a prize at the 15th CD Shop Awards in 2023, recognizing it as an outstanding album among 2022 releases selected by music store staff across Japan.[34] The album was ranked number 31 on Pitchfork's list of the 50 Best Albums of 2022, praised for Utada's ongoing musical and personal evolution.[35] It also appeared in Tokyo Weekender's Top 10 Best Albums from Japan Released in 2022, highlighting its significance in the J-pop landscape.[36] At the 2022 Asian Pop Music Awards, Bad Mode won the Top 20 Albums – Overseas award. Internationally, Bad Mode received acclaim as a career highlight, with The Japan Times noting it contains some of the best songs of Utada's career.[37]Commercial performance
Chart positions
Bad Mode debuted strongly in Japan, reaching number one on both the Oricon weekly albums chart and the Billboard Japan Hot Albums chart in its first week of release.[38] The album sold 91,102 physical copies during that period, contributing to its top position on Oricon's combined albums ranking with 96,286 total points across physical sales, digital downloads, and streaming equivalents.[39] Internationally, the album performed modestly on download charts. It peaked at number 83 on the UK Album Downloads chart.[40] On iTunes, it reached number one in Japan and number two in Hong Kong, Singapore, and Taiwan upon release. The album did not enter major physical sales charts in the United States or other Western markets but debuted at number seven on the US iTunes albums chart.[41]| Chart (2022) | Peak position |
|---|---|
| Japan (Billboard Japan Hot Albums) | 1 |
| Japan (Oricon Albums) | 1 |
| Japan (Oricon Combined Albums) | 1 |
| UK Album Downloads (OCC) | 83 |
| US iTunes Albums | 7 |
Sales and certifications
Bad Mode achieved significant commercial success in Japan, debuting at number one on the Oricon Weekly Album Chart with first-week physical sales of 91,102 copies.[42] The album maintained strong performance, ranking 26th on Oricon's year-end album chart for 2022 with 160,554 physical units sold that year, followed by an additional 6,139 copies in 2023, bringing total reported physical sales to 168,408 as of 2023.[42] Digital sales were more modest, topping the Oricon Digital Album Chart in its debut week with 12,000 units and totaling 34,929 units for 2022.[43][42] In terms of certifications, Bad Mode was awarded a Gold certification by the Recording Industry Association of Japan (RIAJ) for physical shipments exceeding 100,000 units, achieved within one month of its February 23, 2022, physical release. No further certifications were issued, and the album did not receive notable international recognition for sales or shipments.| Region | Certification (RIAJ) | Certified units/sales |
|---|---|---|
| Japan | Gold | 100,000^ |
Credits and release
Personnel
Lead Artist and Primary Production Hikaru Utada served as the lead artist, providing vocals on all tracks, as well as production, writing, keyboards, and programming for the majority of the album's songs. Utada also contributed piano on the opening track "BAD MODE," additional drum programming, and recorded vocals for select tracks including 1, 6, and 10.[12] Additional Producers The album featured collaborations with several notable producers: Sam Shepherd (known as Floating Points) co-produced, wrote, and performed keyboards, programming, and piano on tracks 1 ("BAD MODE"), 6 ("Kibun ja Nai no (Not in the Mood)"), and 10 ("Somewhere Near Marseilles ーマルセイユ辺りー"), while also co-writing those songs.[12] A.G. Cook handled production and programming for tracks 2 ("Kimi ni Muchū") and 3 ("One Last Kiss"), and provided a remix for the bonus track 14.[12] Nariaki Obukuro contributed production, keyboards, and programming to tracks 5 ("Time"), 7 ("Dare ni mo Iwanai"), 8 ("Find Love"), 11 ("Beautiful Person"), and 12 ("Bad Mode (but it's pink ver.)"), co-writing those tracks, and recorded vocals for track 11.[12] Skrillex (Sonny Moore) produced, programmed, mixed, and co-wrote tracks 9 ("Face My Fears (Japanese Version)") and 13 ("Face My Fears (English Version)"), with Tom Norris adding mixing and additional programming on those tracks, and Jason "Poo Bear" Boyd co-writing and co-producing them.[12] Musicians and Instrumentation Instrumentation was provided by a range of session musicians. Jodi Milliner played bass on tracks 1, 4, 6, 9, 11, and 13, and synth bass on tracks 2, 3, 5, 9, and 13.[12] Ben Parker contributed guitar to tracks 1, 6, 7, and 11.[12] Leo Taylor performed drums on track 1, while Will Fry added percussion to tracks 1, 7, and 10.[12] Freddie Gavita played trumpet on track 1, and The Artist's Son provided violin for the same track.[12] Reuben James handled Wurlitzer piano on track 4 and acoustic piano on tracks 9, 11, and 13.[12] Ash Soan contributed percussion to track 6, Soweto Kinch played saxophone on track 7, and Chris Dave added percussion to tracks 9 and 13.[12] For track 11, Ensemble FOVE provided strings, arranged and conducted by Yuta Bando.[12] Nobuaki Tanaka contributed additional programming to track 11.[12] Engineering and Mixing Engineering duties were led by Steve Fitzmaurice, who recorded and mixed tracks 1, 2, 3, 4, 5, 6, 7, 8, 10, 11, and 12, and recorded additional instruments on track 9.[12] Vocal editing was handled by Yuya Saito on tracks 1, 2, 3, 6, 7, 8, 10, 11, 12, and 14.[12] Masahito Komori recorded vocals on tracks 4, 5, 9, and 11, edited vocals on track 4, and recorded strings on track 11.[12] Marek Deml recorded track 4 and additional vocals, and assisted on vocal recording for track 7.[12] Darren Heelis provided additional recording and drum programming on track 5, and additional engineering on track 7.[12] Matt Jones assisted on engineering for track 7.[12]Release history
''BAD MODE'' was first released digitally on January 19, 2022, coinciding with Hikaru Utada's birthday, through Epic Records Japan for worldwide streaming and download.[44] The physical CD edition followed on February 23, 2022, in Japan, available in standard and limited editions including bonus Blu-ray and DVD content.[44] A limited edition 180-gram double vinyl LP was issued on April 27, 2022, exclusively in Japan by Epic Records.[45] Internationally, the digital version was made available on the same date, January 19, 2022, via Milan Records for markets including North America.[13] A physical CD edition for the United States was released under Milan Records. Additionally, a vinyl LP edition for international markets was distributed by Milan Records on January 6, 2023.[46]| Region | Date | Format | Label |
|---|---|---|---|
| Worldwide | January 19, 2022 | Digital download, streaming | Epic Records Japan |
| Japan | February 23, 2022 | CD (standard and limited) | Epic Records Japan |
| Japan | April 27, 2022 | 2×LP, limited edition | Epic Records Japan |
| North America | January 19, 2022 | Digital download, streaming | Milan Records |
| United States | 2022 | CD | Milan Records |
| Worldwide | January 6, 2023 | LP | Milan Records |