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PC Music

PC Music is a and artist founded in 2013 by producer in , renowned for pioneering a hyper-synthetic strain of experimental electronic pop that blends elements of , J-pop, K-pop, , and internet-era aesthetics into slick, playful, and often abrasive soundscapes. Emerging from the online music scene, the label initially distributed its music for free via , eschewing traditional signing contracts in favor of a loose model that blurred the lines between , parody, and commercial pop. Cook, a Goldsmiths University music graduate who developed a computer-only production manifesto during his studies, established PC Music as a platform for boundary-pushing electronic music that satirized and celebrated digital identity and consumer culture. The label quickly gained attention in 2014 for tracks like SOPHIE's "Bipp" and "Elle," which featured metallic pings, helium-soaked vocals, and trance stabs, earning spots on Pitchfork's top songs list and sparking debates over whether PC Music represented the future of pop or a contemptuous parody of it. Early releases, including Hannah Diamond's "Pink and Blue" and Danny L Harle's "Broken Flowers," exemplified the collective's ironic yet earnest approach, drawing influences from 8-bit chiptunes, Eskibeat, and Windows-era sounds to create a futuristic, manufactured vibe. The roster has included core artists such as , (Girlfriend of the Year), , , and the Lipgloss Twins, alongside affiliates like and collaborators including , whose work with Cook on albums like (2020) extended PC Music's postmodern, genre-clashing influence into mainstream pop. PC Music's output, often divisive for its ultra-synthetic and nostalgic qualities, reshaped the 2010s electronic landscape by dominating online discourse and inspiring the genre, with tracks blending nostalgia and post-ironic humor. Compilations like PC Music Volume 1 (2015) and Volume 3 (2022) showcased this intimate, honest experimentation, prioritizing emotional depth amid abrasive production. In June 2023, marking its 10th anniversary, PC Music announced that 2023 would be its final year for new releases. Since then, the label has shifted focus to archival projects, reissues, and preserving its legacy through a celebratory 100-minute playlist that highlighted its decade-defining contributions to . Despite limited commercial success, the label's innovative sound and cultural impact continue to influence contemporary music, with Cook maintaining creative ties through collaborations like those with and efforts to honor SOPHIE's legacy, alongside recent reissues such as the 2025 vinyl edition of Month of Mayhem.

Origins and Background

Founding and Establishment

PC Music was founded on 25 June 2013 by British producer and songwriter in , marking the launch with the release of the debut single "Bobby" by . This date coincided with the label's first digital upload to , establishing its presence in the underground electronic music scene. A. G. Cook, a recent graduate of Goldsmiths, University of London's music computing program, served as the label's primary visionary and driving force. Having previously explored experimental pop through personal projects and a short-lived imprint called Gamsonite, Cook sought to create a space for intimate, computer-generated music that blurred the lines between amateur and professional production. His background as a self-taught producer, influenced by a mix of internet culture and mainstream pop, positioned him to helm PC Music as both artist and curator, embracing an A&R role to record emerging talents. From its inception, PC Music operated as a micro-label with a strong DIY ethos, prioritizing low-overhead digital releases over physical formats or major distribution deals. Initial output focused on platforms like for streaming and for downloads, enabling direct artist-to-audience connections without intermediaries. Early tracks often featured or pseudonymous artists, fostering an air of intrigue and community-driven experimentation that defined the label's grassroots approach.

Initial Aesthetic and Philosophy

PC Music's initial aesthetic was characterized by a vibrant, hyper-saturated visual language that drew heavily from bubblegum pop traditions, featuring exaggerated femininity through motifs like sparkling accessories, doe-eyed avatars, and hyper-feminine poses often embodied in artists such as Hannah Diamond. This style extended to branding elements like pastel color palettes—dominated by pinks, blues, and yellows—combined with low-poly 3D graphics and meme-inspired imagery, evoking a digital dreamworld that blurred the lines between nostalgia for early 2000s internet culture and futuristic whimsy. These visuals served not merely as decoration but as an integral part of the label's hyperpop ethos, amplifying the playful yet dystopian undertones of its music through accessible, shareable online formats. At its philosophical core, PC Music sought to blend high and by merging the polished sheen of mainstream pop with experimental, subversive elements, employing irony and to and celebrate tropes like vapid about beauty and excess. Founder envisioned the label as a space without rigid dogma, instead fostering a shared attitude of risk-taking and exploration, where "normal people can be pop stars" by embracing extreme, unfiltered creativity. This approach dissolved traditional binaries—such as human versus machine or accessible versus —treating music software as a prosthetic extension of the artist, enabling infinite possibilities and personal expression. Cook's intent was explicitly to subvert mainstream pop conventions through and radical accessibility, creating a "cheekily monolithic" framework that parodied pop's formulas while inviting broad participation via and streaming platforms. By prioritizing an atmosphere of ambiguity and postmodern , PC Music challenged listeners to engage with pop's present moment, pushing boundaries without alienating audiences through its ironic yet inclusive lens.

Historical Development

Early Years and Growth (2013–2016)

PC Music emerged in 2013 when founder A. G. Cook began uploading the label's inaugural tracks to SoundCloud, marking the start of its experimental pop output. Among the earliest releases was Dux Content's "Like You" on July 3, which was one of the first official singles under the PC Music banner, contributing to the label's initial underground momentum. Hannah Diamond's debut single "Pink and Blue" followed in October 2013, showcasing the label's signature blend of glossy, hyperreal aesthetics and introducing Diamond as a key vocalist. These SoundCloud drops quickly attracted a niche audience drawn to the ironic, futuristic soundscapes, laying the groundwork for the label's cult status. By 2014, PC Music expanded its roster with signings like , whose satirical rap style debuted with tracks such as "I Wanna B A Baller" the following year, and affiliates like , whose work blended influences with electronic production. This period saw the formation of an extended family of affiliated artists, including producers and , fostering a collaborative network that blurred lines between label mates and loose associates. The emphasis on digital distribution via amplified their reach, generating international buzz through viral shares and blog coverage in electronic music circles. The label's growth accelerated in 2015 with the release of the compilation PC Music Volume 1 on May 2, which curated tracks from core artists including Hannah Diamond's "Every Night," A. G. Cook's "Beautiful," GFOTY's "USA," Danny L Harle's "In My Dreams," and Kero Kero Bonito's "Heartsong." Available initially as a free download on , the compilation solidified PC Music's aesthetic identity and drew widespread acclaim for its subversive take on pop, leading to high-profile showcases like their U.S. debut at SXSW that March. Through relentless online promotion and word-of-mouth in global forums, the label cultivated a devoted following by 2016, transitioning from obscure uploads to a recognized force in .

Expansion and Peak (2017–2022)

The release of PC Music Volume 2 on November 18, 2016, served as a pivotal that amplified the label's visibility, gathering ten tracks—many previously issued singles—from its roster and reinforcing the hyper-digital, ironic pop aesthetic established in earlier years. This collection, featuring contributions from artists like , , and , drew acclaim for maturing the label's sound while maintaining its playful edge, helping to transition PC Music from underground curiosity to a more widely discussed force in electronic music by early 2017. A key driver of the label's expansion was its deepening ties to mainstream pop through collaborations with , whose projects under A. G. Cook's production brought PC Music's glitchy, maximalist style to broader audiences. Cook executive produced XCX's 2017 mixtape Pop 2, a genre-blending effort that described as the strongest full-length output from both the artist and the label to date, blending club energy with emotional vulnerability. This partnership extended into 2020 with Cook helming XCX's quarantine-recorded album , which integrated PC Music's experimental production—characterized by fragmented beats and synthetic textures—into introspective pandemic-era pop, earning praise for its innovative urgency. These works not only elevated PC Music's profile but also influenced subsequent trends. The period reached its creative zenith with PC Music Volume 3 on May 13, 2022, the label's first compilation in six years, which mixed archival hits from 2018–2021 with unreleased tracks to encapsulate its evolving legacy. Pitchfork lauded the release for finally realizing the label's promise of a cohesive, forward-looking snapshot amid its most active phase. Complementing this, PC Music artists undertook international tours and festival appearances, including a 2017 set at London's Field Day Festival and a 2022 showcase at Barcelona's Primavera Sound, fostering global fan engagement. Media outlets like The Guardian and Pitchfork provided extensive coverage, with the former noting in 2021 how PC Music's ironic revival of noughties pop elements was reshaping contemporary sounds.

Transition to Archival Focus (2023–Present)

In June 2023, PC Music announced that the year would mark the end of new music releases after a decade of operation, shifting the label's focus to preservation and reflection. The statement, posted on the label's official website, emphasized a deliberate closure to honor its foundational era rather than allowing it to fade ambiguously. From 2024 onward, PC Music pivoted exclusively to archival projects, including special reissues and enhanced editions of its catalog, as articulated by founder . Cook described the decision as pragmatic, noting the need to act as a "guardian" of the label's output amid the music industry's haphazard archiving practices, ensuring key tracks remain accessible without relying on precarious downloads. He highlighted artistic as a driving factor, viewing the transition as a boundary that allows his personal work to extend beyond PC Music's defined aesthetic while maintaining its cultural impact. This shift also addressed the unsustainable economics of running an independent label, prioritizing legacy over ongoing production. By 2025, PC Music's archival efforts included the expanded reissue of its 2017 Month of Mayhem, released in October as a limited-edition featuring a new track by Kane West and celebrating over 2,400 days of the label's influence through hypnotic artwork. In October 2025, the label presented the "Pop Crypt" event in , featuring artists like and Kane West, to celebrate its legacy through live performances. The label's website serves as a central digital archive, hosting the full catalog, a 100-minute anniversary playlist blending past and present tracks, and resources for ongoing preservation. These initiatives underscore a commitment to , enabling fans and scholars to engage with PC Music's history without new output diluting its core identity.

Musical Style and Influences

Core Sound Elements

PC Music's sonic identity is defined by high-pitched vocals that mimic the exaggerated, youthful exuberance of tween pop, often processed to sound ethereal and detached from natural . These vocals frequently incorporate excessive , pushing the effect to extremes that amplify an artificial, hyper-real quality, transforming singing into a stylized, robotic performance. This vocal treatment aligns with the label's glossy electronic textures, achieved through meticulous software polishing that renders sounds shiny and manufactured, evoking a sense of digital perfection bordering on the . Central to the sound are synths and 8-bit elements, which infuse tracks with retro nostalgia while layering them over modern production for a dissonant, futuristic . Abrupt shifts disrupt conventional flow, creating disorienting transitions that heighten the music's playful instability, often shifting from frenetic energy to sudden slowdowns without warning. Incorporation of 8-bit sounds further emphasizes low-resolution digital artifacts, like malfunctioning toy electronics, adding a layer of ironic imperfection to the otherwise sleek aesthetic. The style blends bubblegum pop's saccharine melodies with experimental electronica's glitches, resulting in a that subverts pop conventions through ecstatic overload. Production hallmarks include densely layered samples—stacking vocal chops, brand-name shouts, and distorted effects into chaotic collages—that embody ironic , where excess is wielded as both and celebration of consumerist gloss. This approach favors imbalance and abundance over restraint, as founder has noted, trusting discomfort to drive innovation in .

Key Influences and Genre Context

PC Music's aesthetic and sonic palette were profoundly shaped by the glossy, synthetic pop of the , particularly the work of artists like , whose 2007 album exemplified a cyborg-like production style that prefigured the label's exaggerated vocal manipulations and electronic sheen. This era's revival, characterized by pitch-shifted vocals and maximalist arrangements from producers like , provided a template for PC Music's ironic yet affectionate homage to commercial excess. Similarly, J-pop's vibrant, hyper-feminine tropes—evident in the cute-grotesque contrasts of performers like —influenced the label's playful visual and auditory distortions, blending aesthetics with electronic experimentation. Video game soundtracks from the 8-bit and 16-bit eras further contributed to this foundation, infusing tracks with nostalgic elements and arcade-like synth melodies that evoke digital escapism. The label's emergence is inextricably linked to the genre, with PC Music's output foundational to its modern form; the term gained widespread recognition through a 2019 Spotify playlist featuring label artists alongside acts like . , with its accelerated tempos, glitchy textures, and subversive pop structures, positioned PC Music as a in amplifying formulas to absurd extremes. Shared post-internet aesthetics with movements like highlight ironic engagements with and digital nostalgia, though PC Music emphasized high-energy over slowed-down reclamation. Internet culture and memes profoundly impacted PC Music's , fostering a DIY rooted in online platforms like , where anonymous uploads and memes blurred lines between sincerity and satire. This framework, drawing from art collectives like DIS Magazine, emphasized hyper-virtual realities and cultural , transforming memes into sonic motifs that challenged corporate pop norms. Influences from London's DIY scenes, including Night Slugs' bass-heavy, genre-blending experiments, contributed to PC Music's roots in club culture and post-rave innovation. Within the broader landscape of , PC Music occupies a pivotal role in music, redefining the genre through its fusion of high-gloss production with conceptual irony, thereby bridging underground and mainstream accessibility. This positioning highlights the label's contribution to a digital-native , where evolves into a fragmented, meme-driven form reflective of and consumption—a legacy that persists in hyperpop's ongoing evolutions as of 2025.

Artists and Collaborations

Core Roster

founded PC Music in 2013 as a London-based and , serving as its primary , A&R, and solo artist who shaped its aesthetic through experimental compositions. As the label's driving force, Cook released his debut solo 7G in 2020 via PC Music, a sprawling 49-track set across seven discs that blended bubblegum bass, , and elements to explore fragmented pop structures. This release exemplified his in pushing PC Music's boundaries, incorporating sketches, covers, and full songs that reflected the label's ironic yet sincere approach to genre deconstruction. Hannah Diamond emerged as one of PC Music's earliest and most iconic vocalists, known for her ethereal, high-pitched delivery and visuals that blended internet nostalgia with futuristic pop. Her debut studio album Reflections, released in 2019 on PC Music, captured themes of and digital longing through shimmering tracks like "Invisible," marking a pivotal moment in her evolution from singles to full-length storytelling. Earlier singles such as "Fade Away" (2016) highlighted her contributions to the label's sound, with its melancholic lyrics over twinkling production underscoring PC Music's fusion of emotional vulnerability and synthetic gloss. GFOTY (Girl Friend of the Year) defined PC Music's satirical edge through humorous, lo-fi tracks that parodied pop tropes and . Her signature releases, including "USA" from PC Music Volume 1 (2015) and "Friday Night," showcased absurd, self-referential lyrics over bubbly production, embodying the label's ironic take on hyperfeminine aesthetics. These works solidified her as a core voice in PC Music's early output, influencing its blend of comedy and critique in electronic music. QT was an early PC Music project involving , , and model (as Quinn Thomas), blending pop with a fictional promotion. Their 2014 single "Hey QT," produced by Cook and , featured bubbly synths and helium vocals, satirizing commercial pop while showcasing the label's playful, conceptual approach. easyFun (now known as Finn Keane following a 2024 name change) contributed to PC Music as a and songwriter, known for glitchy, optimistic tracks. Their 2018 self-titled EP on PC Music featured songs like "," merging with emotional synth lines and establishing easyFun as a key figure in the label's sound. The Lipgloss Twins, a collaborative project between and Felicita, added a glitch-pop dimension to PC Music's early releases. Tracks like "" (2015) and "" (2016), included on compilations such as PC Music Volume 1, featured layered vocals and maximalist production that parodied girl-group aesthetics with futuristic twists. Planet 1999, the first full band signed to PC Music in 2019, brought a shoegaze-inflected dimension to the roster with their dreamy, reverb-heavy compositions. Hailing from but based in , the trio's EPs like (2020) featured signature tracks such as "Party" and "Replay," which contrasted the label's typical hyper-digital style with lush, emotional guitar textures. Their work expanded PC Music's scope, incorporating 1990s dream-pop influences while maintaining the collective's futuristic ethos.

Notable Collaborations and Affiliates

PC Music has forged significant partnerships with external artists, most notably through its close ties with Charli XCX, whose mixtapes and albums extensively feature production from label affiliates. The 2017 mixtape Number 1 Angel was produced by PC Music founders and associates including A.G. Cook, SOPHIE, Danny L Harle, and easyFun, blending hyperpop aesthetics with XCX's pop sensibilities to create a project that bridged underground experimentation and mainstream appeal. Similarly, XCX's 2022 album Crash incorporated contributions from A.G. Cook, easyFun, and the late SOPHIE, marking a culmination of over a decade of collaborative evolution that helped propel PC Music's sound into broader commercial contexts. These works exemplify how PC Music producers served as creative architects for XCX's output, influencing tracks like those on her 2016 Vroom Vroom EP, entirely helmed by SOPHIE. SOPHIE, a key affiliate though never formally signed to the label, extended PC Music's reach through high-profile external collaborations that amplified its futuristic sound. Her productions for artists like on tracks such as "Bitch I'm Madonna" (2015) and on Artpop remixes introduced PC Music-inspired elements to global pop icons, while her work with on singles like "Vroom Vroom" further solidified these crossovers. 's affiliate status facilitated such integrations, as seen in her contributions to and , where abrasive, plasticine textures from PC Music's palette reshaped and pop. Producer , another core affiliate, broadened the label's network via remixes and co-productions for mainstream acts outside its roster. His 2016 remix of Tinashe's "Superlove" infused PC Music's glossy with R&B flair, while collaborations like "Super Natural" with on her 2016 single brought euphoric synths to her E•MO•TION era, earning praise for its innovative pop fusion. Harle's work with on "Ashes of Love" (2019) further exemplified this, merging PC Music's emotional maximalism with structures. Kero Kero Bonito, affiliated through producer Gus Lobban's side project Kane West, contributed to the PC Music orbit with their bilingual, playful in the label's early years. Their mixtape (2013, reissued 2014) featured glitchy, upbeat tracks like "Flamingo," helping amplify PC Music's experimental ethos into indie circles despite releases on other labels. One-off projects on PC Music's 2022 compilation Volume 3 highlight the label's extended affiliates, including (now ) and , who contributed tracks expanding its collaborative scope. 's (formerly ) involvement in the Thy Slaughter project with yielded the 2023 album , featuring guest appearances from , , and , which blended PC Music's glitchy optimism with rock-infused experimentation. 's contributions to Volume 3, such as "☆" with Oklou, alongside her 2021 mixtape Unlimited Ammo—produced in part by ' —underscored ties to adjacent scenes, incorporating euphoric electronics and features from and ultra caro. These efforts, including umru's "Popular" featuring ' on the same compilation, illustrate PC Music's role in fostering a wider network of innovators.

Releases and Discography

Compilation Albums

PC Music's compilation albums have served as key showcases for the label's roster, aggregating tracks from its artists to highlight evolving aesthetics and collaborations. These releases, often digital-first with subsequent physical editions, encapsulate the label's sound at various stages of its development. The label's inaugural , PC Music Volume 1, was released on , 2015, via , presenting a snapshot of its early and bubblegum bass influences through 10 tracks by core affiliates. Featured artists included , , , and , among others, emphasizing the label's playful, ironic take on electronic music. The tracklist is as follows:
  • Hannah Diamond – Every Night
  • – Beautiful
  • – USA
  • – In My Dreams
  • Hannah Diamond – Attachment
  • Lipgloss Twins – Wannabe
  • Lil Data – Change
  • Thy Slaughter – Bronze
  • Dux Content – Double Rainbow
  • Spencer – Riverside
PC Music Volume 2, released on November 18, 2016, expanded the label's sonic palette with 10 tracks incorporating brighter, more euphoric elements and contributions from emerging talents, marking a progression in production sophistication. It featured returning artists like and alongside newcomers such as and felicita, with tracks blending and glitch-pop motifs. The tracklist includes: PC Music Volume 3, the label's third and final active-era compilation, arrived digitally on May 13, 2022, compiling 20 tracks from 2018 to 2021 that reflect a maturing sound with deeper emotional layers and high-profile remixes. It spotlighted established figures like , , and alongside label stalwarts such as and , incorporating indie-pop crossovers and vaporwave-infused productions. The tracklist comprises: In line with its shift to archival activities, PC Music reissued the 2017 compilation Month of Mayhem—a 19-track collection of from the label's mid-2010s peak—on limited-edition in 2025, making rare material more accessible to collectors.

Extended Plays and Singles

PC Music's extended plays and singles emphasized the label's digital-first approach, with most releases initially available as downloads via and streaming platforms, allowing for immediate accessibility and fan engagement without physical production delays. This strategy facilitated rapid experimentation and built a , as evidenced by Bandcamp's sales metrics showing thousands of downloads for early singles like Hannah Diamond's "Every Night," which garnered over 10,000 streams within months of its 2014 launch. One of the label's foundational EPs was Danny L Harle's 1UL EP (2017), a four-track collection blending bubblegum bass and elements, featuring collaborations that highlighted PC Music's collaborative , such as vocals from upcoming artists. Released digitally on PC Music's page, it exemplified the label's focus on concise, high-energy formats that prioritized sonic innovation over traditional album structures. Similarly, easyFun's self-titled easyFun EP (2015) served as an early showcase of the artist's glitchy, hyper-saturated production. Standout singles from the label's peak years captured its ironic, maximalist pop aesthetic. Hannah Diamond's "Every Night" (2014), the inaugural PC001 release, featured shimmering synths and auto-tuned vocals evoking 2000s club nostalgia, marking a breakthrough for the label's "future pop" sound and later appearing on PC Music Volume 1. GFOTY's "USA" (2015) followed with its playful, over-the-top lyrics and trap-infused beats, positioning the artist as a satirical voice within the roster and contributing to the label's early buzz in electronic music circles. Other notable singles included A.G. Cook's "Beautiful" (2015), an track with warped vocal chops that underscored the founder's experimental edge, and easyFun's "Monopoly" (feat. ) (2016), which became a staple in PC Music compilations.
ReleaseArtistTypeYearKey Notes
Every NightSingle2014Debut label single; digital release on ; featured shimmering .
USASingle2015Satirical trap-pop; part of early promotional push.
easyFun EPEP20155 tracks; glitchy production focus.
1UL EPEP20174 tracks; with guest vocals; digital-exclusive.
Following the label's 2023 pivot to archival projects, releases shifted toward reissues, remixes, and special editions of past material, with no new original music but including archival efforts such as the digital release of felicita's Spælarkle (December 6, 2024) and Finn Keane's "Laplander (Remix)" (November 21, 2024), alongside the 2025 of Month of Mayhem. This phase emphasized remastering and bonus content, aligning with PC Music's commitment to its legacy.

Reception and Legacy

Critical and Commercial Reception

PC Music's output has garnered widespread critical acclaim for its innovative approach to electronic pop, blending hyper-polished production with experimental elements. Pitchfork praised the label's debut compilation, PC Music Volume 1 (2015), for its "eerie" human precision amid chaotic, auto-generated-like arrangements that pushed boundaries in pop music. Similarly, reviews of PC Music Volume 2 (2016) highlighted innovative vocal manipulation over conventional pop structures in tracks like Terror Jr.'s "3 Strikes" and easyFun's "Monopoly." PC Music Volume 3 (2022) was lauded for its emotionally rich detail across genres, from cyborg-like radio sounds to acid-infused rave tracks. The New York Times described founder A.G. Cook as an innovative producer who warps the line between mainstream accessibility and experimental excess, particularly in his solo works and label contributions. Pitchfork further characterized PC Music's sound as "twisted electronic pop," emphasizing its immersive world of ideas that challenges traditional pop conventions. However, reception has included mixed perspectives on the label's use of irony versus sincerity, with some critics viewing its appropriations of pop tropes as carrying a veneer of scorn that renders the dismissive. Others have debated its post-ironic stance, arguing that PC Music embodies detachment through exaggerated, cliché-laden elements, though this ambiguity often fuels its appeal in pop discourse. Commercially, PC Music has achieved notable streaming success, particularly through compilations and high-profile collaborations. The PC Music Volume 1 compilation has amassed millions of streams on , reflecting sustained interest in its foundational tracks. Affiliates' projects have driven larger metrics; for instance, Charli XCX's 2020 album , produced in collaboration with PC Music artists including and the late , has exceeded 600 million streams as of November 2025, underscoring the label's influence on mainstream pop viability. Industry recognition includes 's 2019 Grammy nomination for Best Dance/Electronic Album for , a project tied to PC Music's aesthetic and roster.

Cultural Impact and Influence

PC Music played a pivotal role in defining as a genre, blending exaggerated pop elements with electronic experimentation to create a sound that emphasized irony, , and digital distortion. Founded by in 2013, the label's early releases, such as those by , laid foundational elements like pitched-up vocals and glitchy production that became hallmarks of . This influence extended to subsequent artists, with PC Music's aesthetic and sonic innovations directly shaping the work of , whose debut album 1000 gecs (2019) amplified the label's chaotic, genre-blending approach into mainstream recognition. Similarly, Slayyyter drew from PC Music's bubblegum hyperrealism in her self-titled debut (2019), incorporating its playful yet subversive pop structures to establish herself within the ecosystem. The label's visual aesthetics profoundly impacted pop culture, particularly through its embrace of pastel —a glossy, hyper-saturated style evoking early web graphics and advertising. PC Music's artwork, often designed by collaborators like Timothy Luke, featured ultra-retouched imagery and DIY digital elements that prefigured viral trends on platforms like , where fragmented, nostalgic visuals dominate short-form content. This influence permeated , with artists like incorporating Y2K-inspired motifs—such as metallic fabrics and surreal digital landscapes—into music videos and album covers, inspiring designers and pop stars to adopt similar ethereal, gender-fluid looks. By the mid-2010s, these elements had crossover appeal, evident in Charli XCX's (2017) visuals, which blended PC Music's maximalist with commercial pop, further embedding the style in broader and discourses. PC Music contributed significantly to conversations around , queerness, and by providing a platform for non-normative expressions within electronic music. Artists affiliated with the label, including and , utilized voice modulation and synthetic production to explore fluid identities, challenging gender norms through hyper-feminized or androgynous personas that blurred the lines between and selves. This approach resonated in tracks like 's "Faceshopping" (2018), which critiqued commodified self-presentation in the digital age while affirming visibility. The label's emphasis on internet-mediated personas fostered a for LGBTQIA+ creators, deconstructing traditional music and amplifying narratives in a context. Following its 2023 announcement to halt new releases after a decade of activity, PC Music shifted focus to archival projects, underscoring its enduring legacy as a of early 21st-century digital experimentation. By 2025, these efforts—including reissues like the 2025 vinyl edition of Month of Mayhem and curated event series such as Pop Crypt featuring artists like , , and —have preserved the label's catalog as a reference point for hyperpop's evolution, influencing ongoing discussions in music and art without active production. This transition highlights PC Music's permeation into mainstream pop, from collaborations with artists like to its foundational role in subcultures, ensuring its influence persists beyond original outputs.

Live Performances

Early and Experimental Shows

PC Music's inaugural live events took place in intimate London venues during 2013 and 2014, marking the label's transition from SoundCloud uploads to physical performances. One of the earliest documented appearances occurred at Power Lunches in Dalston, a now-defunct basement space known for its DIY ethos, where founder A. G. Cook performed a live set on January 25, 2013, just months before officially launching the label in June. By January 24, 2014, the event featured A. G. Cook alongside SOPHIE, who debuted material from her breakthrough track "BIPP," blending hyperpop elements in a mirrored room filled with smoke machines to enhance the immersive atmosphere. These shows often drew small crowds, reflecting the label's nascent underground status and the challenges of building an audience for its niche sound. The performances emphasized experimental formats that mirrored PC Music's aesthetic, incorporating custom visuals, projections, and anonymous DJing to obscure artist identities and heighten the surreal, pop-parody vibe. At Power Lunches, sets involved and genre-mashing mixes drawn from early releases like QT's "Hey QT!" and Hannah Diamond's "Pink and Blue," presented through layered visuals that evoked digital dreamscapes. was a core element, with performers like embodying fictional personas—such as the energy drink-endorsing pop star played by —to critique consumer culture while delivering euphoric, high-energy sets. This approach extended to small-scale showcases, such as Hannah Diamond's debut live performance in April 2014 at the Edition Hotel in , where she lip-synced her singles amid synchronized visuals, establishing her as an enigmatic figure in the label's roster. Translating the label's polished, laptop-produced studio sound to live environments posed significant hurdles before 2016, particularly in capturing the intricate, irony-laced production without compromising the exploratory spirit. Early gigs relied on DJ booths and basic live setups in near-empty rooms, struggling to replicate the hyper-compressed, genre-blending textures of tracks like "" amid technical limitations and skeptical press reactions labeling the output as detached parody. These formative events, often part of nights like JACK댄스 at Power Lunches, prioritized and femme-centric crowds in a twee revival context, fostering a despite logistical and perceptual challenges.

Major Tours and Events

PC Music has primarily manifested through a series of high-profile showcases, parties, and appearances rather than traditional band tours, emphasizing collective performances that blend live sets, DJing, and elements. These events often feature label founder alongside affiliates like , , and , creating immersive experiences that extend the label's aesthetic into live formats. One of the label's earliest major breakthroughs came at the SXSW festival in , on March 19-20, 2015, where PC Music hosted its official showcase featuring , , Kane West, , and . This event marked the collective's international debut, drawing attention for its sugary, ironic pop performances and helping propel PC Music from underground obscurity to global buzz. In 2016, PC Music escalated its live presence with the "Pop Cosmos" event at London's on , presenting an all-star lineup including , , , , Felicita, , and Spinee. Billed as a journey into the label's "pop cosmos," the show highlighted synchronized visuals and high-energy sets that captured the collective's playful futurism. Later that year, to support the compilation PC Music Volume 2, the label organized showcases at Heaven in on November 30 and in on December 1, featuring core artists like and emerging talents, which were praised for colliding subcultures in iconic venues. The label continued expanding into festivals and international spots, including a label night at Botanique in on May 7, 2022, promising "eccentric pop and bizarre over-the-top bangers" from its roster. A standout moment arrived at in on June 8, 2022, with the "Acid Angel" showcase, which united , , , , , and for a sweaty, boundary-pushing party that transcended binary norms through singing, dancing, and . Marking its decade milestone in 2023, PC Music hosted a series of anniversary events across the U.S. and U.K., signaling a pivot toward archival projects while ceasing new releases. These included "OH YEAH" at Market Hotel and The Meadows in on September 22-23, "BOAT YEAH" on a cruise in on September 24, shows on October 28-29, and the Halloween "Pop " at London's HERE on October 31, featuring Doss, Finn Keane, and others in a marathon of . The Pop series evolved into a recurring Halloween , with "Pop II: Night" at HERE on October 31, 2024, and dual-city events "Pop : vs. " at Monarch and Colour Factory on October 31, 2025, boasting lineups like , underscores, umru, , , and Kane West for transatlantic pop experimentation.

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