Behind the Front
Behind the Front is the debut studio album by the American hip hop group Black Eyed Peas, released on June 30, 1998, by Interscope Records.[1][2] The album consists of 16 tracks and runs for approximately 73 minutes, featuring a fusion of hip hop with jazz, funk, and soul influences through soulful samples, live instrumentation including keys, bass, and percussion, and lyrics promoting positivity and social consciousness.[3][4] Primarily produced by group member will.i.am (credited as Will Adams), with additional contributions from co-producers such as Paul Poli and C-Los, it includes guest appearances by artists like Kim Hill and Macy Gray.[2][5] The Black Eyed Peas, originally formed in Los Angeles in 1995 as a trio consisting of will.i.am, apl.de.ap, and Taboo—emerging from the underground alternative hip-hop scene—signed with Interscope following the dissolution of their earlier group Atban Klann.[6][7] Behind the Front reflects their multicultural roots and commitment to uplifting messages, drawing from breakdancing and positive rap traditions inspired by groups like A Tribe Called Quest.[4] Notable singles from the album include "Joints & Jam," "The Way U Make Me Feel," and "Fallin' Up," which showcased their energetic, party-oriented sound blended with thoughtful introspection.[4] Critically, the album received generally positive reviews for its organic production and innovative genre-blending, with AllMusic awarding it 3.5 out of 5 stars and Rolling Stone praising its nonmaterialistic ethos and musical experimentation.[1][8] Commercially, it achieved modest success, peaking outside the top 50 on the Billboard 200 and selling approximately 400,000 copies in the United States, but it laid the foundation for the group's evolution into global pop-rap stardom with subsequent releases.[9]Development
Background
The Black Eyed Peas trace their origins to the group Atban Klann, formed in the early 1990s in Los Angeles by will.i.am (William Adams) and apl.de.ap (Allan Pineda), along with members Mooky Mook and DJ Motiv8, after meeting in high school as part of Tribal Nation in 1988.[10] The group signed a development deal with Eazy-E's Ruthless Records in 1992, recording material for a planned debut album titled Grass Roots, but released only one single, "Puddles of H2O," which failed to chart.[11] Eazy-E's death from AIDS in March 1995 disrupted Ruthless Records operations, leading to the shelving of Grass Roots and the group's release from the label.[11] In response, Atban Klann disbanded and reformed later that year as Black Eyed Peas, with Taboo (Jaime Gomez) joining as a full member after replacing Dante Santiago, shifting toward a more conscious hip-hop sound.[10] Seeking a new path, the Black Eyed Peas signed a three-album, $400,000 deal with Interscope Records in 1997, following a showcase performance attended by label head Jimmy Iovine.[10][12] Their debut single under the label, "Fallin' Up/¿Qué Dices?," arrived in December 1997 as a promo release.[10] Behind the Front drew heavily from the shelved Grass Roots demos, with the trio reworking tracks and Taboo adding new verses to integrate his style, providing a foundation for their major-label introduction.[10] The group secured early visibility through soundtrack placements, including "Joints & Jam" on the Bulworth film soundtrack in 1998 and "Be Free" on the She's All That soundtrack in 1999.[13][14]Recording
The recording of Behind the Front took place primarily in 1997 and 1998 at various studios in Los Angeles, with will.i.am serving as the lead producer and overseeing much of the creative direction.[15][3] Sessions were held at locations including Paramount Recording Studios and Encore Studios, where the group blended organic production techniques to capture their fusion of hip-hop, jazz, and funk influences.[16] This period marked the Black Eyed Peas' transition from independent demos to a polished debut under Interscope Records, emphasizing collaborative experimentation during an intensive tracking phase.[17] A key aspect of the production involved integrating live instrumentation with sampled elements to create a warm, organic sound. Guitarist Kevin Feyen contributed to multiple tracks, including "Fallin' Up," "Movement," and "Weekends," providing rhythmic and melodic layers that complemented the beats.[3][18] Similarly, bassist Mike Fratantuno laid down grooves on songs such as "Weekends," "Kesha," and "Love Won't Wait (No No No)," enhancing the album's live feel alongside contributions from other session players like percussionist Terrence Yoshiaka.[3][19] This approach, co-produced in parts by will.i.am with assistance from Brian Lapin and others on select tracks, prioritized a balanced texture over purely digital construction.[5] The album's structure incorporated numerous skits to establish a light-hearted, narrative flow, drawing inspiration from De La Soul's innovative use of interludes on their 1989 debut 3 Feet High and Rising.[15] These segments, such as "Interlude" and "Skit 3," served as comedic bridges between songs, fostering a cohesive, story-like progression that reflected the group's playful ethos and conscious hip-hop roots.[3] This skit-heavy format helped unify the 16-track sequence, turning the project into an immersive listening experience.[15] Interscope released Behind the Front in both Parental Advisory (explicit) and edited versions, a dual-format approach that was unique for the Black Eyed Peas until their 2019 album Masters of the Sun.[20] The edited edition altered explicit content in tracks like "Joints & Jam" while retaining the skits and overall structure, broadening accessibility without compromising the artistic vision.[21] This decision underscored the label's strategy to reach diverse audiences during the late 1990s hip-hop landscape.[20]Music and lyrics
Style and composition
Behind the Front fuses samples from 1970s funk, R&B, and jazz with upbeat hip-hop beats, resulting in a sunny and optimistic tone that contrasted with the prevailing gangsta rap dominance of the late 1990s.[22][15][12] The album's production emphasizes a joyful, lighthearted vibe through this genre-blending approach, incorporating soulful loops and rhythmic grooves to create an accessible, feel-good hip-hop sound.[23] The record heavily relies on sampling techniques, drawing from diverse sources to build its tracks; for instance, "Joints & Jam" samples Paulinho da Costa's "Love Till the End of Time" and Frankie Valli's "Grease," layering these elements over a playful, percussive beat.[22][15] This method contributes to the album's organic texture, with most songs averaging 4 to 5 minutes in length, allowing space for extended grooves and instrumental interplay.[2] Production credits primarily go to will.i.am, who blends programmed beats with live instrumentation, including guitar, bass, keys, and percussion, to achieve a hybrid sound that feels both electronic and organic.[12][23] Tracks like "Be Free" introduce early hints of electro-pop through synthesized elements and dance-oriented rhythms, signaling the group's future stylistic evolution.[22][15]Themes
The lyrics of Behind the Front emphasize youthful enthusiasm, self-expression, and positivity, as the group sought to infuse hip-hop with uplifting, feel-good messages amid the dominant gangsta rap era.[24][25] Tracks like "Joints & Jam" exemplify this by celebrating friendship and community unity, with verses promoting inclusivity across racial lines—"Got Black to Asian and Caucasian sayin'"—and mass appeal without segregation, turning "grey sky blue" through shared joy and movement.[26][10] Subtle social consciousness permeates the album, blending personal introspection with broader awareness. In "Karma," the group explores themes of personal growth, stressing the inevitability of consequences—"Ain't no running from Karma"—and learning from deception and street struggles, as in apl.de.ap's reflection on youth and cause-and-effect dynamics.[27][24] Similarly, "Say Goodbye" addresses environmental concerns alongside societal decay, warning of ozone depletion—"Some say the ozone layer is gone"—and the risk of human extinction if society does not unite—"If we don't get together, we're gonna die"—while critiquing police violence, immigration issues, and corruption from the 1990s into the new millennium.[28] Collaborative verses underscore the group's dynamics, with will.i.am's optimistic flows leading energetic bar trades among will.i.am, apl.de.ap, and Taboo, fostering a sense of collective empowerment and fun.[24] This approach aligns with their Atban Klann origins as A Tribe Beyond a Nation, promoting clean living and peaceful, conscious lyrics that rejected gangsta rap stereotypes like materialism and violence, instead prioritizing grassroots positivity and inner talent.[10][29] The funky, jazz-infused musical backdrop further amplifies these introspective and affirmative messages.[24]Release and promotion
Singles
The lead single from Behind the Front was "Fallin' Up", released on December 3, 1997, in CD and vinyl formats as a promotional release ahead of the album.[30] This track highlighted the Black Eyed Peas' hip-hop foundations with its raw beats and socially conscious lyrics, directed by Brian Beletic in its accompanying music video.[31] It achieved modest airplay on urban radio but did not enter major Billboard charts, serving primarily to build anticipation for the group's debut. "Joints & Jam" followed as the second single on November 9, 1998, available in CD single and 12-inch vinyl formats, including remixes like the Billion Mix and Instant Flava Mix.[32] The song featured a music video directed by Brian Beletic and gained additional exposure through its inclusion on the soundtrack for the 1998 film Bulworth, billed as "Joints & Jams".[33] Like its predecessor, it received limited commercial traction, peaking outside the top 100 on urban charts without broader mainstream impact. The third single, "Karma", was released on April 6, 1999, in CD and vinyl formats, featuring guest vocals from Einstein Brown and sampling Blondie's "One Way or Another".[34] Its music video, also directed by Brian Beletic, showcased the group's energetic performance style.[35] The track emphasized themes of consequence and reflection in a hip-hop framework but similarly saw minimal chart performance, contributing to the album's underground promotion rather than commercial breakthrough.[36] "Head Bobs" was released as a single in 1998, with a music video directed by Brian Beletic highlighting the group's dynamic flows and underground vibe. It received limited promotion but aligned with their alternative hip-hop style.[37][38] "What It Is", a gritty track featuring Kim Hill, was issued as a single in 1999, with a music video directed by Brian Beletic to support radio and video play.[3][39] All five music videos from Behind the Front singles—"Fallin' Up", "Joints & Jam", "Karma", "Head Bobs", and "What It Is"—were compiled on the group's 2004 DVD release Behind the Bridge to Elephunk.Marketing
The album Behind the Front was released on June 30, 1998, in both vinyl (as a double LP) and CD formats through Interscope Records and will.i.am Music Group.[2][5][40] Due to the Black Eyed Peas' status as an emerging underground hip-hop act, initial promotion was limited in scope, emphasizing targeted outreach to hip-hop radio stations and strategic tie-ins with media placements, such as the inclusion of the single "Joints & Jam" on the soundtrack for the 1998 film Bulworth.[41][13] Music videos for the album's singles, including "Fallin' Up," "Joints & Jam," and "Karma," were produced in a characteristically low-budget style reflective of the group's independent roots, featuring guerrilla-style filming in urban Los Angeles settings. These videos were later compiled and re-released as part of the 2004 DVD Behind the Bridge to Elephunk, which chronicled the group's early visual works alongside behind-the-scenes footage from their transition to mainstream success.[42][43] A minor production quirk appeared on the original CD back cover, where "Skit 3" was incorrectly listed out of sequence before "Communication," though this was corrected in subsequent edited pressings.[44]Commercial performance
Chart performance
Behind the Front peaked at number 129 on the US Billboard 200 chart upon its release in 1998.[12] The album also reached number 3 on the US Heatseekers Albums chart and number 37 on the US Top R&B/Hip-Hop Albums chart.[12][10] In 2009, amid the Black Eyed Peas' resurgence with subsequent hits, Behind the Front re-entered the French Albums Chart (SNEP) at number 149 for one week.[45] The album saw no significant international chart success at its initial release, underscoring its modest global debut impact.Sales
Despite its release through a major label like Interscope Records, Behind the Front experienced initial commercial underperformance, with no certifications awarded by the Recording Industry Association of America (RIAA). Physical sales in the United States are estimated at 400,000 units as of 2025 according to analysis of Nielsen SoundScan data.[9] These figures received a slight boost from soundtrack placements, including "Joints & Jam" on the Bulworth film soundtrack and "Be Free" in She's All That.[46] Globally, the album's physical sales are estimated at 700,000 units as of 2025.[9] In recent analyses, total equivalent album units stand at approximately 726,000 worldwide when incorporating contributions from physical singles, digital singles, streaming, and reissues, reflecting modest but foundational commercial impact relative to the Black Eyed Peas' subsequent multi-platinum releases.[9] Vinyl reissues released in February 2025 have provided additional revenue through physical formats.[47]Reception and legacy
Critical reception
Upon its release in 1998, Behind the Front received mixed to positive reviews from critics, who praised its upbeat and positive approach to hip-hop while noting some shortcomings in cohesion and commercial appeal. AllMusic's Matt Conaway awarded the album 3.5 out of 5 stars, commending its infusion of positive vibes and strong production values that blended jazz, funk, and hip-hop elements effectively, though he pointed out the absence of standout hits that might have broadened its reach.[1] Similarly, Rolling Stone gave it 3 out of 5 stars, appreciating the group's jazz-funk fusion and inventive live instrumentation but criticizing the uneven flow across tracks, which sometimes veered into aimless territory despite moments of brilliance.[8] In retrospective assessments, the album has been viewed more favorably for its authenticity within the alternative hip-hop landscape. RapReviews, in a 2007 review by Justin Chandler, scored it 8.5 out of 10, lauding its genuine roots in positive, upbeat energy and organic beats that evoked comparisons to influential acts like A Tribe Called Quest and Digable Planets, emphasizing the group's fun-loving and head-nodding appeal.[48] Overall, critics have consensus that Behind the Front served as a promising debut for the Black Eyed Peas, showcasing their potential in promoting uplifting hip-hop but remaining commercially overlooked due to its niche sound and lack of major crossover singles, as reflected in aggregate scores around 70/100 from sites compiling professional reviews.[49]Legacy
Behind the Front marked the conclusion of the Black Eyed Peas' initial foray into alternative hip-hop, characterized by live instrumentation, jazz and funk influences, and conscious lyricism, before their pivot to mainstream pop with the 2003 album Elephunk, which introduced electronic elements, R&B hooks, and the addition of vocalist Fergie. This debut album, alongside its 2000 follow-up Bridging the Gap, represented the group's authentic roots in upbeat, socially aware rap, contrasting sharply with the commercial electro-pop formula that propelled them to global stardom in the mid-2000s.[15][22][50] The album has fostered enduring appreciation among fans for the Black Eyed Peas' original sound, particularly highlighted in 25th anniversary retrospectives in 2023 that celebrated its optimistic energy and departure from gangsta rap tropes prevalent in late-1990s hip-hop. These reflections underscore how Behind the Front captured the trio's pre-mainstream essence, with will.i.am, apl.de.ap, and Taboo delivering playful, positive narratives over groovy samples.[15][22] Regarded as a foundational work in positive rap, Behind the Front inspired upbeat fusions in 2000s hip-hop by blending hip-hop with festive, feel-good vibes, reminiscent of acts like A Tribe Called Quest and Digable Planets, and promoting messages of unity and self-empowerment without aggression. Its influence is evident in the era's shift toward lighter, sample-heavy productions that prioritized joy and cultural pride over confrontation.[48][22] In the wake of the group's pop dominance, Behind the Front has been reappraised for its authenticity, serving as a touchstone for the Black Eyed Peas' hip-hop credibility amid their later chart-topping success. Tracks like "Joints & Jam," with its infectious percussion and celebratory lyrics sampling Paulinho da Costa, continue to resonate, frequently appearing in alternative hip-hop playlists and 1990s retrospective compilations as emblematic of the album's timeless appeal.[15][22][51][52]Album details
Track listing
Behind the Front comprises 16 tracks with a total runtime of 73:53. All tracks were written by the Black Eyed Peas members will.i.am (William Adams), apl.de.ap (Allan Pineda), and Taboo (Jaime Gomez), with additional writing contributions from guest artists on select songs. Production duties were led by will.i.am across the album, supplemented by Paul Poli on "Joints & Jam," C-Los on "The Way U Make Me Feel," and Brian Lapin on "Duet" and "Head Bobs." The back cover of the album erroneously lists "Skit 3," which does not appear on the recording.[2]| No. | Title | Length | Writer(s) | Producer(s) |
|---|---|---|---|---|
| 1 | Fallin' Up | 5:08 | Black Eyed Peas | will.i.am |
| 2 | Clap Your Hands | 4:57 | Black Eyed Peas, Dawn Beckman | will.i.am |
| 3 | Joints & Jam | 3:35 | Black Eyed Peas | Paul Poli, will.i.am |
| 4 | The Way U Make Me Feel (featuring Kim Hill) | 4:19 | Black Eyed Peas, Kim Hill, Carlos Guaico | C-Los, will.i.am |
| 5 | Movement | 4:42 | Black Eyed Peas | will.i.am |
| 6 | Karma | 4:28 | Black Eyed Peas | will.i.am |
| 7 | Be Free | 4:06 | Black Eyed Peas | will.i.am |
| 8 | Say Goodbye | 4:01 | Black Eyed Peas, Dawn Beckman | will.i.am |
| 9 | Duet (featuring Redfoo) | 4:21 | Black Eyed Peas, Redfoo (Kevin Feyen) | will.i.am, Brian Lapin (co-producer) |
| 10 | Communication | 5:21 | Black Eyed Peas | will.i.am |
| 11 | What It Is | 4:45 | Black Eyed Peas | will.i.am |
| 12 | ¿Que Dices? | 4:01 | Black Eyed Peas | will.i.am |
| 13 | A8 | 3:52 | Black Eyed Peas | will.i.am |
| 14 | Love Won't Wait (featuring Macy Gray) | 3:35 | Black Eyed Peas, Macy Gray | will.i.am |
| 15 | Head Bobs | 4:14 | Black Eyed Peas | Brian Lapin, will.i.am |
| 16 | Positivity | 8:06 | Black Eyed Peas | will.i.am |