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Brainly

Brainly is an AI-powered educational platform that functions as a crowdsourced for students to ask, answer, and discuss questions, while providing support through tools such as , , and study plans. Founded in 2009 in , , by Michał Borkowski, Tomasz Kraus, and Łukasz Haluch, Brainly initially launched as a knowledge-sharing network under the name Zadane.pl before expanding internationally and rebranding. The company, headquartered in with operations based in , has grown into a global entity operating in over 35 countries and with over 400 million registered users and 15 million daily active users as of 2025, primarily K-12 students, parents, and educators. At its core, Brainly emphasizes , where users contribute expert-verified explanations across subjects like math, , and history, fostering a community-driven approach to academic support. Its features, integrated since recent updates, include 24/7 instant answers, adaptive feedback, and an "Education OS" that tracks progress and personalizes content to enhance understanding rather than just delivering solutions. Brainly has raised significant , including an $81 million Series D round, supporting its mission to make accessible and prepare students for an AI-influenced world through partnerships like those with Google Cloud for vision AI enhancements. With over 860 employees and a focus on pedagogical integrity, the platform continues to evolve as a leading edtech tool, rated highly for its impact on student engagement and academic performance.

Overview

Founding and Evolution

Brainly was founded in September 2009 in , , under the initial name Zadane.pl by three young entrepreneurs: Michał Borkowski, Tomasz Kraus, and Łukasz Haluch. The platform originated as a simple online forum designed to facilitate crowdsourced question-and-answer interactions among students seeking help with and academic challenges. Borkowski, who later became the company's CEO, drew inspiration from his own experiences in study groups, aiming to replicate that collaborative spirit digitally to empower learning. As the platform gained traction in Poland, it underwent a rebranding to Brainly in 2015, coinciding with its international expansion and a refreshed visual identity to reflect a more global, modern educational network. This shift marked the beginning of its transformation from a purely community-driven Q&A site—resembling an online study hall where users posted and solved problems collectively—to a multifaceted digital learning ecosystem. By the mid-2010s, Brainly had evolved to incorporate structured features like subject categorization and user moderation, serving as a foundational tool for millions of students worldwide. In 2025, Brainly further integrated to augment its core peer-learning model, launching the AI Learning Companion as a phased rollout beginning in February. This development represented a pivotal milestone, blending the original crowdsourced ethos with AI-driven personalization to provide instant, context-aware homework assistance while maintaining community contributions. In September 2025, Brainly's CEO joined the AI Education Pledge, committing to free AI access for students and expanding tools for educators. The evolution underscores Brainly's adaptation to technological advancements in , growing from a rudimentary into a comprehensive platform that supports diverse learning needs across demographics.

Mission and Core Concept

Brainly's core mission is to inspire students to share and explore knowledge in a collaborative , fostering a global network where learners support one another in academic pursuits. This philosophy emphasizes equitable access to , aiming to empower every with personalized, on-demand learning experiences regardless of their background or resources. By prioritizing understanding over rote memorization, Brainly seeks to create an environment that encourages active engagement and problem-solving, transforming homework challenges into opportunities for deeper comprehension. The platform targets primarily K-12 students worldwide, extending support to learners and parents seeking assistance with schoolwork across diverse subjects such as , , languages, and . This focus on young learners addresses common educational needs like help and , while promoting a among users who contribute and benefit from shared expertise. At its foundation, Brainly's integrates community-driven knowledge sharing with -assisted guidance to personalize the learning process. Users engage in interactions, where detailed explanations and collaborative discussions build collective understanding, supplemented by tools that provide tailored insights and promote self-directed exploration rather than direct answers. This hybrid approach bridges human collaboration with technological efficiency, making education more accessible and engaging for millions of users globally. The unique value of Brainly lies in its ability to democratize learning by combining peer expertise with innovative , ensuring that students receive not just solutions but the tools to develop skills. This model challenges traditional educational barriers, envisioning a world where every student has access to personalized support to unlock their potential.

History

Origins in Poland

Brainly originated in as a response to the limited availability of free, accessible homework assistance within the Polish education system, where students often relied on paid or limited resources. Founded on August 27, 2009, in by Michał Borkowski, Tomasz Kraus, and Łukasz Haluch, the platform launched under the name Zadane.pl, meaning "" in , as a simple for question-and-answer support in subjects like , , and . In its early years, Zadane.pl faced significant challenges in establishing credibility in Poland's emerging online education landscape, including ensuring answer accuracy amid risks of and misuse for , which required ongoing through user reports and basic algorithms. Initially bootstrapped by the founders with no external for the first 18 months, the platform grew organically through word-of-mouth among students, fostering via a collaborative, classroom-inspired model that encouraged community contributions without financial incentives. The core features during 2010-2012 centered on a straightforward Q&A forum, where users could post homework queries and receive responses from peers, with rudimentary mechanisms to rank or flag answer quality to promote reliable interactions. This basic structure emphasized free access and community-driven learning, helping Zadane.pl gain traction domestically before seeking broader horizons. By 2014, as international ambitions grew, the platform transitioned to the Brainly branding to better resonate with global audiences while preserving its Polish foundations, supported by a $9 million Series A round that enabled further and localization efforts.

International Expansion and Acquisitions

Brainly's international expansion gained momentum in 2014 with its launch , targeting the large English-speaking student population and adapting the platform to align with American curricula such as standards. This move was supported by the $9 million round that enabled the opening of operations in , positioning the company for broader global reach and establishing its global headquarters there while maintaining core operations in , . A key milestone came in June 2016 when Brainly acquired OpenStudy, a U.S.-based learning community founded in 2011, which helped integrate an existing network of over 54 million users and strengthened its English-language offerings. The acquisition allowed Brainly to merge OpenStudy's study groups and question-answering features, accelerating growth in and enhancing content quality through combined user contributions. Following this, Brainly entered the Indian market in 2015, localizing the platform to support and regional languages while tailoring content to the (CBSE) and state syllabi, which drove rapid user adoption in a high-potential emerging economy. In 2018, Brainly acquired Bask, a New York-based video education startup launched in 2017, incorporating short instructional videos to enrich its peer-learning model and facilitate expansion into video-centric markets. This deal particularly aided penetration into emerging regions like and , where video content resonated with diverse user preferences, and supported the launch of a dedicated Brazilian version adapted to the . By 2018, Brainly had established presence in over 20 countries, including and , with platform customizations for local educational systems to ensure relevance and engagement. This dual-headquarters structure facilitated scaling, as evidenced by a $14 million funding round in 2017, which funded further international adaptations and user acquisition efforts. Continued growth was supported by subsequent funding, including a $30 million Series C round in 2019 led by and an $80 million Series D round in 2020 led by Learn Capital, enabling enhancements in technology and expansion to serve over 350 million monthly users across more than 35 countries as of 2020.

Features and Services

Peer-to-Peer Learning Tools

Brainly's core peer-to-peer learning revolves around a question-and-answer (Q&A) mechanism where students post academic queries across various subjects, and community members provide responses to assist one another. Users who submit questions can select the most helpful answer as the "Brainliest," which highlights high-quality contributions and awards the selected answerer an additional 50% of the points allocated to the question. This system encourages collaborative problem-solving by rewarding detailed, accurate explanations from peers, fostering a knowledge-sharing environment without reliance on automated tools. To enhance , Brainly incorporates additional tools such as photo uploads, allowing users to attach images of homework problems or diagrams directly to their questions for clearer context. The platform organizes interactions into subject-specific categories, functioning like forums where users can browse and contribute to discussions in areas like , physics, and , promoting targeted . A multi-layered system, involving community moderators and expert reviewers, ensures content accuracy by overseeing reported issues, deleting low-quality posts, and upholding community standards. User engagement is driven by gamification elements, including a points system where participants earn rewards for activities like answering questions, selecting Brainliest responses, and daily logins, with points redeemable for premium features. Achievements, badges, and leaderboards further incentivize participation by recognizing consistent contributors and top performers on daily, weekly, and monthly bases, creating a of progression and . Content creation follows guidelines emphasizing educational value, requiring answers to include thorough, step-by-step explanations that address all parts of a question and use subject-appropriate formatting for clarity. This approach prioritizes conceptual understanding over simple solutions, with attachments encouraged when needed to illustrate processes. Queries and responses are supported in 13 languages, enabling global participation while maintaining the focus on peer-driven learning.

AI-Powered Enhancements

Brainly launched its Learning Companion in 2025, initially in the United States, as an agentic system designed to deliver real-time homework assistance, step-by-step tutoring, and identification of personalized skill gaps to enhance student learning outcomes. This tool represents a shift toward proactive, autonomous support, enabling students to receive tailored guidance that adapts to their individual progress and challenges without relying solely on community contributions. Key features of the AI Learning Companion include instant explanations for complex concepts, chat-based interactive support for ongoing queries, integration with test preparation tools originally introduced in 2024, and capabilities for analyzing uploaded videos to break down problem-solving processes in subjects like math and . The integration, for instance, generates customized practice questions and explanations from user-uploaded materials, helping students build confidence ahead of exams. Meanwhile, video analysis allows the AI to parse visual demonstrations, providing feedback on techniques and errors to support practical learning. These elements combine to offer a seamless, 24/7 experience grounded in verified educational content. These capabilities are enhanced through partnerships, such as with Google Cloud for vision features. The technical evolution of Brainly's AI began as early as 2016 with basic applications for and answer verification, ensuring platform reliability amid growing user-generated contributions. By 2023, this progressed to initial AI tutors that drew from moderated knowledge bases for preliminary responses, and in , advanced to generative tools for study aids. The 2025 rollout of the full agentic Learning Companion marked a culmination, incorporating sophisticated algorithms for content personalization, such as syncing with student notes and past interactions to recommend targeted exercises. This progression has enabled the AI to not only answer questions but also anticipate needs, fostering deeper conceptual understanding. As of October 2025 announcements, Brainly emphasized enhancements to the AI Learning Companion focused on academic readiness, including paths that dynamically adjust difficulty levels and content based on performance metrics to prepare students for future educational milestones. These updates integrate elements alongside core to sustain engagement, positioning the platform as a comprehensive tool for long-term skill development.

Operations

Organizational Structure

Brainly operates as a private company, specializing in AI-powered learning platforms. Its primary headquarters are located in , , with a U.S. office in serving as a key hub since its expansion. The company is led by CEO and co-founder Michał Borkowski, who oversees product strategy, company direction, and culture. Other key executives include co-founder Łukasz Haluch and Chief Product Officer Tomasz Kraus, both instrumental in the platform's development since its inception. As of September 2025, Brainly employs approximately 600 people across its offices, supporting a distributed focused on in edtech. The organization features dedicated teams in product , , and to maintain platform integrity and user . Internally, Brainly maintains content quality teams that handle and & operations, often leveraging third-party tools for efficiency. units, including engineers specializing in and large language models, drive enhancements to the platform's learning companion features. Additionally, the company collaborates with educators to ensure content alignment with curricula and national , integrating feedback to support classroom integration.

Global Presence and Accessibility

Brainly maintains a robust international footprint, operating actively in more than 35 countries across six continents. The platform has established strongholds in key markets including the , , , , and various European countries such as , where it originated. These regions represent the largest user communities, driven by high demand for peer-to-peer learning support among students. To facilitate accessibility for its global audience, Brainly offers content in multiple languages, including English, , , , , , and , with localized versions tailored to regional preferences. This multilingual support ensures that users can engage in their native languages, enhancing comprehension and participation in diverse educational contexts. The platform's dedicated domains, such as brainly.com for the , brainly.in for , and brainly.lat for , further customize the experience by aligning with local cultural and linguistic nuances. Accessibility is prioritized through a multi-platform approach, including free mobile applications available on iOS and Android devices, alongside a comprehensive web-based interface accessible via browsers. Features like AI-powered image and voice query tools, such as "Snap to Solve," allow users to submit questions via photos or audio, accommodating varying technical abilities and promoting inclusive learning. Brainly also supports integrations with educational institutions by offering teacher accounts for content moderation and collaboration, enabling schools to incorporate the platform into their systems for verified, curriculum-relevant resources. While primarily online, the service provides limited offline capabilities in select mobile features for downloaded content in supported regions. In terms of adaptations for diverse markets, Brainly aligns its content ecosystem with local through educator-verified answers and subject-specific , such as resources for US Common Core-aligned topics or Indian CBSE syllabi, ensuring relevance to regional curricula without altering core global operations. This localization extends to partnerships with in key markets, where content is moderated to match national learning objectives, fostering equitable access for students worldwide.

Business and Impact

Revenue Model and Funding

Brainly employs a revenue model, providing free access to its core learning platform supported by advertisements from educational partners and other relevant advertisers, while generating significant income through paid subscriptions to Brainly Plus. Brainly Plus, priced between $3 and $10 per month depending on the plan and region, offers users ad-free experiences, unlimited access to expert-verified answers, and advanced AI-powered features such as personalized and tools. This subscription tier has become a key driver of , appealing to students seeking enhanced support beyond the basic free offerings. The company has secured over $165 million in total funding across six rounds since its inception, with major investors including General Catalyst, , and Ventures. Notable rounds include a $30 million Series C in 2019 led by and a $80 million Series D in 2020 co-led by Learn Capital and Prosus, which supported platform expansion, development, and acquisitions such as OpenStudy in 2016 and Bask in 2018. These investments have enabled Brainly to scale globally and integrate advanced technologies without pursuing public markets. To bolster long-term , Brainly has increasingly emphasized -driven premium services since 2023, including the launch of AI Tutor and personalized test prep tools in , aiming to diversify revenue streams and lessen dependence on ad-based income amid evolving user preferences for interactive learning aids. As a , Brainly does not publicly disclose its valuation, though independent estimates peg its annual revenue at around $75 million as of September 2025, reflecting steady growth from its subscription and partnership models.

User Engagement and Metrics

Brainly boasts a substantial global base, with over 400 million registered users as of 2025. The platform reported approximately 15 million daily in 2024, reflecting its scale as a leading educational resource. The integration of features has driven further growth, resulting in a 22% increase in daily by enhancing experiences. Engagement on Brainly remains high, particularly through its mobile applications, where features like "Snap to Solve" achieve a 70% rate for quick query resolution. The platform's community-driven model supports robust interaction, with users collectively addressing challenges in , contributing to sustained session activity. Impact metrics underscore Brainly's value in education: 87% of premium Brainly+ subscribers report improved grades and test scores attributable to the platform. Demographically, the user base is predominantly young students aged 10 to 18, aligning with its focus on K-12 education. To monitor and optimize these metrics, Brainly employs internal analytics tools, including for tracking retention and engagement patterns, alongside AI-driven systems for evaluating answer quality and user session durations.

Reception

Positive Developments

Brainly has garnered significant recognition in the EdTech sector for its innovative approach to learning enhanced by . Additionally, Brainly won the EdTech Digest Cool Tool Award in 2024 for its contributions to transforming education through technology. These accolades underscore Brainly's role in advancing accessible educational tools. Furthermore, the company has collaborated with Cloud to integrate Vision into features like "Snap to Solve," enabling students to query answers via photo uploads with a reported 70% satisfaction rate among users. A key success story involves the launch of Brainly's AI-powered Test Prep feature in 2024, which has aided in preparing for by generating personalized study plans aligned with their curricula. This tool has been credited with boosting test scores and reducing anxiety, as evidenced by user testimonials; for instance, one noted that it helped identify starting points for studying and prepared them for potential exam questions. Available in markets including the and , Test Prep expands on classroom lessons to support high-stakes assessments, contributing to improved academic outcomes for diverse student populations. Brainly's community-driven model has made a substantial impact on by fostering the creation and sharing of resources. The hosts over 250 million moderated answers contributed by users worldwide, all accessible at no cost, democratizing help and promoting . This vast repository empowers millions of students, particularly in underserved areas, to access expert-verified explanations without financial barriers. In 2025, Brainly's updates, including enhancements to the Learning Companion, have been praised for advancing in . These features identify skill gaps and deliver tailored academic support, redefining 's role in as an "Education OS" that prepares for future challenges. The October 2025 update emphasized core elements, such as customized practice cycles based on learning , further solidifying Brainly's reputation for effective, student-centered . In October 2025, Brainly launched ClarityPods, integrating micro-interventions into its platform to support student well-being alongside academic tools. A November 2025 EdTech Digest interview highlighted ongoing advancements, positioning Brainly as a leader in for millions of daily users.

Criticisms and Challenges

Brainly has faced scrutiny over its practices, particularly regarding data policies. The ; Didn't Read (ToS;DR) project, which evaluates website terms and policies for user-friendliness and protections, assigns Brainly an overall grade of D, highlighting concerns such as the platform's ability to remove, screen, or edit content without prior notice or reason. Additionally, critics have pointed to limitations in control over , including difficulties in deleting content without relying on community or administrative intervention, raising broader questions about and autonomy. As of 2025, privacy issues have extended to the platform's practices amid its integration of features, where and interactions may contribute to model training without explicit options for students, exacerbating concerns in an educational context involving minors. Brainly's outlines collection of like usernames, emails, ages, and usage patterns, but the lack of granular controls has drawn criticism for potentially enabling extensive of young users. Content quality on Brainly has been a persistent point of contention, with accusations that the platform facilitates inaccurate answers and . Educational reviews note that while verified answers can be reliable, unverified responses often contain errors, low-effort content, or "garbage" that users must sift through, undermining the site's educational value. Studies on in e-learning platforms like Brainly highlight challenges in dimensions such as timeliness, completeness, and accuracy, particularly in user-generated formats where peer contributions vary widely. Moderation efforts, including a multi-layered review process, aim to address these issues but struggle at scale with the volume of global submissions in the , leading to inconsistent enforcement. The platform has been criticized for enabling , as students frequently copy answers directly for or assessments, posing threats to . Research on postsecondary identifies Brainly among homework help sites contributing to increased cheating incidents, especially post-COVID, where unsupervised online work amplifies misuse. Similarly, analyses of environments report that tools like Brainly facilitate adolescent cheating through easy access to solutions, despite platform rules against it. Other operational critiques include accessibility barriers for users in low-income regions, where limited internet infrastructure and device availability hinder participation despite Brainly's global reach. In developing countries, only a fraction of students in low-resource settings can reliably access online platforms like Brainly due to socioeconomic divides, exacerbating educational inequities. Broader industry scrutiny over ad targeting of minors has highlighted similar risks for edtech platforms, including potential exposure to inappropriate content or data-driven . User reviews as of late 2025 indicate dissatisfaction with subscription management, including unauthorized auto-renewals and difficulties in cancellation, contributing to low overall ratings on platforms like (1.7/5). In response to these challenges, Brainly has implemented initiatives such as an updated on April 24, 2025, enhancing transparency on data handling and user rights. The company enforces an Honor Code prohibiting cheating and , with active moderation by hundreds of reviewers to flag low-quality content. Recent AI enhancements, including the 2024 launch of AI-Powered Test Prep for personalized guidance, aim to improve answer accuracy and reduce reliance on unverified peer input.

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