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Brawn GP

Brawn GP was a constructor that competed in the 2009 FIA World Championship, emerging from the ashes of the Honda Racing F1 Team through a led by , and achieving unprecedented success by securing both the Drivers' and Constructors' Championships in its only season of existence. The team was formed in early 2009 following Honda's abrupt withdrawal from on December 5, 2008, amid the global financial crisis, which left the Brackley-based operation facing potential dissolution. , the former technical director, acquired the team for a nominal £1 alongside CEO , retaining a core staff of around 350 after 270 redundancies from the original 700-strong workforce, and securing a last-minute engine supply deal with . Operating on a drastically reduced budget of approximately £92.5 million—equivalent to Honda's projected redundancy costs—the team raced with the pre-existing BGP 001 , adapted under strict 2009 regulations that included a 50% reduction in aerodynamic components. In its debut season, Brawn GP stunned the paddock by dominating early races, with drivers and delivering a 1-2 finish at the opener on March 29, 2009. The team amassed 172 points to claim the Constructors' Championship, while won the Drivers' title with 95 points after securing six victories in the first seven races and clinching the crown with a fifth-place finish at his home . Barrichello contributed two wins and finished third overall with 77 points, as Brawn GP notched eight race victories, five pole positions, and 15 podiums in total across the 17-race calendar. Central to Brawn GP's success was the innovative double diffuser design on the BGP 001, which exploited a regulatory to generate superior , a feature initially protested by rivals but ultimately ruled legal by the FIA. Following the season, the team was sold to for £110 million in November 2009, rebranding as Mercedes GP for 2010 and evolving into the modern Petronas F1 Team, with Brawn remaining as team principal until 2013. This fairy-tale debut not only saved the Brackley facility but also laid the foundation for ' subsequent in the sport.

Formation and Background

Honda Withdrawal and Buyout

In December 2008, announced its withdrawal from at the end of the season, citing the escalating global as the primary reason, which left the Brackley-based team facing immediate shutdown without further funding after the manufacturer had invested approximately $217 million in the 2008 campaign. The decision shocked the paddock, as had committed significant resources to the team, formerly known as BAR-, but economic pressures made continuing the high-cost program untenable. This move echoed the earlier collapse of in May 2008, when a proposed by the Group fell through amid financial woes, serving as a stark precedent for how fragile team finances could lead to rapid dissolution under FIA regulations. Ross Brawn, the team's technical director with prior experience leading successful programs at Tyrrell, BAR, and Ferrari, quickly initiated negotiations for a management buyout to salvage the operation. On March 6, 2009, Honda agreed to the sale, transferring ownership of the team, its intellectual property, manufacturing facilities, and over $200 million in cash and assets to Brawn for a nominal fee of £1, while committing an additional budget equivalent to redundancy costs to support the transition into the 2009 season. Brawn, alongside CEO Nick Fry, funded the initial personal investment through private means and secured a critical customer engine supply agreement with Mercedes-Benz, which provided the necessary V8 units without Honda's in-house powerplant, enabling compliance with FIA technical rules for the upcoming championship. The buyout required swift legal and administrative navigation of FIA entry protocols, building on precedents like Super Aguri's mid-season exit to ensure remained at 10 teams for 2009. On March 5, 2009, the FIA confirmed the entry of the restructured outfit, which was announced as Brawn GP Formula 1 Team, officially replacing Racing F1 Team and allowing the squad to proceed to pre-season testing. This approval came just weeks before the Australian Grand Prix, averting a potential reduction in the field and preserving jobs for around 300 staff members.

Ross Brawn's Leadership and Rebranding

Ross Brawn, a veteran engineer and strategist, brought extensive experience to his role as team principal of the Racing F1 Team starting in November 2007. Previously, he served as at Benetton from 1992 to 1996, where he contributed to the team's Drivers' and Constructors' World Championships in and with driver . At Ferrari, Brawn acted as from 1997 to 2006, playing a pivotal role in the team's success under team principal , orchestrating five consecutive Constructors' titles from 2000 to 2004 and five Drivers' titles for Schumacher from 2000 to 2004, establishing a dominant era through innovative rule interpretation and team organization. His proven track record in transforming underperforming teams into champions positioned him ideally to lead the squad, which he joined to revitalize its competitive fortunes after a challenging 2007 season. Following Honda's abrupt withdrawal from Formula One on December 5, 2008, amid the global financial crisis, Brawn spearheaded a , acquiring the team's assets for a nominal £1 while securing a £92.5 million from Honda to fund operations. To maintain continuity and expertise, he prioritized retaining core engineering talent, including as Rubens Barrichello's , ensuring the team's technical knowledge from the prior development phase remained intact despite broader redundancies. A critical strategic move was negotiating an supply deal with High Performance Engines in late 2008, providing the FO 108W V8 as a customer unit at a reduced cost compared to a works partnership, which allowed rapid integration into the existing within four weeks and enabled the team to meet the 2009 season start. This agreement, finalized before the buyout's completion, was pivotal in averting a collapse and preserving the squad's viability. The rebranding to Brawn GP emphasized Brawn's central in the team's , with the FIA officially approving the on March 17, , just 12 days before the Australian Grand Prix. Initial uncertainties over the entry, including FIA scrutiny of the buyout's financial structure and compliance, were resolved by late through negotiations that confirmed the team's eligibility under the 2009 regulations. The new featured a predominantly white base with fluorescent yellow accents and black details, selected for its visibility on track and flexibility to accommodate emerging sponsors without major redesigns; the team even mixed its own paint in-house to cut costs, using a £150 batch for the entire season. Early operations presented significant hurdles, as the team reduced its workforce from around 700 to 350 through redundancies to align with the constrained budget, while Brawn focused on motivating the remaining staff with a pragmatic vision of potential success. Securing supplier commitments without Honda's financial backing required direct persuasion from Brawn and CEO , who renegotiated terms for critical components like tires and parts amid skepticism, often guaranteeing payment from the limited funds to prevent disruptions. payments were initially strained by issues in the transition period, with the Honda-provided budget serving as a lifeline but necessitating strict cost controls, such as forgoing for documents, to keep the operation afloat until revenue streams stabilized.

2009 Formula One Season

Team Personnel and Drivers

Brawn GP retained Jenson Button and Rubens Barrichello as its race drivers for the 2009 Formula One season following the management buyout of the former Honda team. Button, who had been with Honda since 2006, agreed to a substantial pay cut from £8 million to £3 million annually to aid the team's financial viability amid the buyout's uncertainties. Barrichello, entering his 17th season in Formula One, signed a short-term contract initially covering the first four races, with his salary structured on a performance-based basis tied to results. The team operated without a dedicated reserve driver at the outset of the season, though Anthony Davidson was later appointed to the role in late March. Leadership was headed by as team principal, leveraging his extensive experience from prior roles at Benetton, Ferrari, and to oversee operations. served as , focusing on commercial and administrative aspects to stabilize the newly independent outfit. Technical direction fell to and Jörg , who managed engineering and development efforts with a core group of retained specialists from the Honda era. Following significant redundancies that reduced the workforce from around 700 to approximately 430 employees, the team relied on this streamlined group of engineers and support staff to maintain competitiveness. The organizational structure centered on the headquarters in , , where chassis design and assembly occurred. Engine supply came from HighPerformanceEngines at their Brixworth facility, providing the FO 108W V8 units under a customer agreement finalized during the buyout process. Despite severe budget constraints estimated at around £92.5 million—far below typical F1 levels—the team managed logistics for the full 17-race calendar by prioritizing essential travel, minimal spares inventory, and cost-saving measures like drivers covering some personal expenses. Pre-season preparations were hampered by financial limitations, resulting in limited testing mileage and a focus on reliability over extensive development. The team conducted sessions at in late February and early March, where completed 114 laps on March 17 emphasizing setup validation. Further runs at the in mid-March provided only seven total testing days before the season opener, with Barrichello topping times on the final day to build confidence in the car's baseline performance.

Key Races and Performance

Brawn GP's 2009 season began triumphantly at the Australian Grand Prix on March 29, where Jenson Button claimed victory from pole position, with teammate Rubens Barrichello finishing second for the team's debut one-two finish. This result showcased the BGP 001's early advantage, including its innovative diffuser design that provided superior downforce in the season's initial rounds. Button followed with consecutive wins in Malaysia and Bahrain, demonstrating strong tire management on Bridgestone compounds during variable weather conditions. Although Sebastian Vettel won in China, Button secured third place, maintaining momentum before victories in Spain, Monaco, and Turkey—achieving six wins in the first seven races through precise pit strategies that minimized time loss. As the season progressed into Europe, Brawn GP encountered mid-season challenges, including reliability issues that affected performance in cooler conditions. At the German Grand Prix, Button suffered a did not finish (DNF) due to hydraulic failure, dropping him to seventh in the race while Barrichello managed only eighth. These setbacks coincided with rivals like Red Bull implementing aerodynamic improvements, closing the gap on Brawn's early lead. Despite this, the team adapted with aggressive pit stop strategies, such as Button's two-stop approach in Turkey using hard-hard-soft tires to outpace competitors. Tire management remained crucial, with Bridgestone's compounds favoring Brawn's setup in warmer races, allowing consistent degradation control. Brawn GP staged a strong recovery in the latter stages, highlighted by Barrichello's victories at the in and the at , where smart three-stop strategies and overtakes secured one-two finishes. added a win at the , employing fuel-efficient runs to defend against Red Bull's advancing pace. These results stemmed from adaptive tactics, including quicker pit stops that gained positions over rivals still adjusting to the season's tire allocation rules. The season concluded at the on November 1, where Button's fifth-place finish—starting from seventh—capped off the campaign after he had already clinched the Drivers' Championship at the preceding , while Barrichello's fourth-place result contributed to the Constructors' title, which Brawn GP had also secured in , finishing the year with 172 points from ten wins and 15 podiums overall. This finale underscored the team's resilience, as consistent strategies like conservative early stints on softer tires allowed them to manage the race's high temperatures effectively against Red Bull's late-season surge.

Technical Innovations

BGP 001 Design and Development

The BGP 001 originated as the RA109, a project initiated in 2008 by Honda Racing F1 to comply with the forthcoming 2009 , which mandated significant aerodynamic revisions such as wider front wings measuring 1,800 mm and higher rear wings to promote closer racing by reducing dirty air. The design effort was led by chief designer Jörg Zander and aerodynamicist , who shifted focus from the underperforming RA108 to target the ' emphasis on reduced —aiming for approximately 50% less than 2008 levels—while incorporating the optional (KERS) for potential performance gains. Following Honda's from in December 2008, Ross Brawn's in early 2009 resulted in minimal adaptations to the nearly complete RA109, now rebadged as the BGP 001, due to severely constrained resources and a development freeze imposed by the abrupt loss of funding. The primary modifications involved integrating mounts for the FO108W 2.4-liter V8 engine in place of the original Honda unit; the KERS system, which had been prototyped by Honda, was reclaimed by them upon , and Brawn GP chose not to implement KERS to avoid the additional ~30 kg weight penalty, allowing adherence to the 605 kg minimum weight with optimized distribution. The chassis featured a molded carbon fiber and honeycomb composite monocoque structure, adhering to the 605 kg minimum weight limit (including driver); by not using KERS, the team avoided the system's additional ~30 kg weight penalty, allowing for a lighter effective setup and improved weight distribution compared to KERS-equipped rivals. Suspension was configured with double wishbones and pushrod-activated torsion springs and rockers at both ends, paired with Sachs dampers, to optimize handling under the revised aerodynamic demands. Aerodynamic refinement relied on wind tunnel testing across three facilities—Brawn's small-scale tunnel in , the former Super Aguri setup in , and Honda's larger installation in Tochigi, —supplemented by (CFD) simulations to achieve efficiency gains within a shoestring of just hundreds of thousands of pounds. This constrained approach prioritized high-impact solutions like the innovative double diffuser, which exploited a regulatory to enhance rear and contributed significantly to the car's early-season dominance. This solution drew from concepts explored across the wind tunnels, including an influential unused design from the former Super Aguri aerodynamic team.

Aerodynamic Features and Engine

The BGP 001's aerodynamic package was dominated by its innovative double diffuser, which exploited a regulatory loophole in the FIA's 2009 technical regulations, specifically Article 3.12. This design featured underbody tunnels that created additional low-pressure zones, generating significant extra downforce without violating the rules on bodywork height above the reference plane, as each surface was treated individually for compliance with Article 3.12.5. The FIA validated the diffuser's legality during pre-season testing for Brawn GP, alongside similar implementations by Toyota and Williams, allowing the teams to retain their designs after post-race protests were dismissed by the International Court of Appeal on April 15, 2009. This feature provided a crucial advantage in cornering stability, contributing to the car's early-season dominance. Complementing the diffuser, the BGP 001 incorporated other aerodynamic refinements, including a highly sculpted front wing with five elements, complex inner fences, and non-traditional endplates that directed more efficiently around the front tires, reducing and enhancing overall balance. The rear wing adopted a complex V-shaped central section with detailed endplate profiling to optimize wake management and straight-line speed, while sidepod inlets and small boards further conditioned to feed the diffuser effectively. These elements collectively improved the car's straight-line performance and cornering grip, with the low-mounted nose and 'snowplough' underbody section channeling air to amplify underfloor . Powering the BGP 001 was the Mercedes-Benz FO 108W, a 2.4-liter naturally aspirated with a 90-degree bank angle, producing approximately 750 horsepower at a regulatory rev limit of 18,000 rpm. Supplied under a customer agreement that enabled Brawn GP to enter the season on a limited budget, the engine weighed the FIA minimum of 95 kg and was paired with a seven-speed semi-automatic sequential gearbox featuring a carbon composite maincase and hydraulic activation. The transmission was designed in-house at Brawn GP, ensuring tight integration with the . To counter rivals who rapidly copied the double diffuser concept mid-season—such as Renault and Ferrari introducing variants by the Chinese and Spanish Grands Prix—Brawn GP implemented software refinements and aerodynamic tweaks to the diffuser, preserving its performance edge. These updates, including a new aero kit debuted at the Barcelona round in May 2009, refined airflow management and maintained superior downforce levels until further evolutions by competitors narrowed the gap later in the year.

Commercial Aspects

Sponsorship Deals

Brawn GP secured its initial sponsorship agreement with the in late March 2009, just hours before the start of the Australian Grand Prix, marking the team's first major commercial partnership of the season. This deal positioned Virgin as the title sponsor, with branding appearing on the cars from the season opener onward, and was valued at approximately $250,000 per race for the 2009 campaign. The agreement provided crucial early financial stability, leveraging the team's promising pre-season testing performance to attract Virgin's interest in entering sponsorship. In April 2009, Brawn GP announced a three-year partnership with MIG Investments, a Swiss foreign exchange trading company, which became the team's third major sponsor and featured its logo prominently on the car's nose cone starting from the Chinese Grand Prix. The deal, estimated at several million dollars per season, underscored the team's rising appeal amid its early-season dominance. Earlier that month, British clothing brand Henri Lloyd joined as the first official commercial partner, supplying team apparel, travel gear, and merchandise while displaying its branding on the BGP 001 chassis throughout the year. Ray-Ban continued its sponsorship from the Honda era into a sixth successive season with Brawn GP, providing sunglasses for team members and featuring branding on the cars and apparel. Additional partnerships included race-specific deals, such as Canon's sponsorship for the in September 2009, where the Japanese imaging company's logo appeared on the sidepods. For the Brazilian Grand Prix, Brawn GP partnered with , integrating the bank's branding on the engine covers and front wings alongside other local supporters like insurance. Financially, these sponsorships generated an estimated £11.7 million in revenue for 2009, supplementing the £92.6 million provided by Honda as part of the to cover operational costs and avoid redundancies. This combined funding supported a total budget of around $120 million—roughly half that of leading teams—allowing Brawn GP to compete without Honda's prior full-scale annual backing, which had been approximately $360 million in 2008. The rapid negotiation of these deals, often finalized within weeks amid the global , relied heavily on Ross Brawn's established reputation and the team's unexpected early race pace to overcome initial skepticism from potential partners.

Livery and Branding

The Brawn GP team's primary livery featured a clean white base color with black and fluorescent yellow accents, emphasizing simplicity to symbolize the team's fresh start after the Honda withdrawal. This design choice enhanced track visibility while distinguishing the car from competitors, as noted by team principal Ross Brawn. Early shakedowns and testing at Silverstone showcased an almost entirely white appearance with sparse sponsorship, highlighting the BGP 001's aerodynamic curves and retaining elements of the prior Honda era's white palette before full rebranding. As the season progressed, sponsor integrations added blue accents from Virgin Group branding, evolving the livery into a more vibrant scheme by the Monaco Grand Prix in late May 2009. Special liveries marked promotional tie-ins during the 2009 campaign. At the in May, the team displayed imagery from the upcoming film on the rear wings of Jenson Button's and Barrichello's cars, creating a distinctive metallic-infused look for the one-off event to promote the movie's release. Sponsor color schemes occasionally influenced accents, such as the blue from Virgin logos blending with the core yellow highlights. The team's logo adopted a straightforward "Brawn GP" script in black and yellow, with the "GP" elements stylized to evoke speed lines, appearing prominently on the cars, driver suits, teamwear, and merchandise. This minimalist reinforced the brand's no-frills identity. Brawn GP's strategy prioritized cost-effective digital outreach and leveraged Ross Brawn's high-profile engagements to cultivate a fanbase, positioning the team as an authentic against F1's established giants. Agency Greenspace handled the visual identity, including website enhancements and a consistent house style for and materials, which helped drive engagement despite the team's novice status in commercial operations.

Transition and Legacy

Sale to Mercedes-Benz

Following the triumphant 2009 season, which saw Brawn GP secure both the Drivers' and Constructors' Championships, expressed interest in acquiring a stake in the team to establish a full works outfit in . Negotiations gained momentum in September 2009, as team principal and chief executive sought long-term financial stability for the operation amid broader economic uncertainties in the sport. , having supplied engines to Brawn GP throughout the year, viewed the championship-winning squad as an ideal foundation for re-entering as a factory team, accelerating discussions toward a partnership. The deal was officially announced on November 16, 2009, with Daimler AG (Mercedes-Benz's parent company) and Abu Dhabi-based Aabar Investments acquiring a 75.1% stake in Brawn GP for approximately £110 million. This included an initial payment structure that provided immediate capital infusion to the team, while Brawn and retained a 24.9% minority shareholding. Intellectual property related to the team's designs and operations remained with the Brackley-based entity, ensuring continuity in technical development. continued in his role as team principal to oversee the transition, preserving the core management structure that had delivered the 2009 success. As part of the transition to the 2010 season, the team was rebranded as Mercedes GP Petronas Formula One Team, operating from its existing facilities in , , with Mercedes committing resources for enhancements to support ongoing operations. Driver lineup changes included the signing of seven-time world champion alongside , marking Schumacher's return to full-time racing after a three-year retirement. These moves, combined with Mercedes' integration of its engine division, positioned the team for a competitive relaunch under the new ownership. The sale provided significant for Brawn GP's approximately 450 employees, with the majority retained by the incoming operation to maintain expertise and continuity. Proceeds from the transaction, alongside the team's £98.5 million profit for , enabled bonus payouts to staff and directors, rewarding their contributions to the championship year and alleviating prior concerns over financial rewards. This infusion of stability ensured the workforce could focus on without the threat of further redundancies.

Long-Term Impact and Cultural Significance

Brawn GP's 2009 championship triumph demonstrated the viability of low-budget success in , operating on a fraction of competitors' resources while securing both titles, which underscored the need for financial regulations to level the playing field. This achievement directly catalyzed ' subsequent dominance, as the acquisition of the Brawn team provided the foundational infrastructure that enabled eight consecutive Constructors' Championships from 2014 to 2021. The team's improbable run also influenced ongoing cost-cap discussions throughout the , with advocating for budget limits to prevent manufacturer withdrawals and sustain competition, a push that culminated in the $145 million cap implemented in 2021. Following the sale, served as team principal until 2013, overseeing the transition to the era and laying groundwork for the team's technical prowess. He later returned to as Managing Director of Motorsports from 2017 to 2022, where he played a key role in shaping regulations, including refinements to power units and the 2021 cost-cap framework to promote closer racing. Brawn's leadership in these areas ensured the sport's evolution toward and equity, drawing from his hands-on experience with resource-constrained operations. Culturally, Brawn GP's story has been immortalized in the 2023 Disney+ docuseries Brawn: The Impossible Formula 1 Story, a four-episode production released on November 15, 2023, narrated by Keanu Reeves and featuring interviews with Ross Brawn, Jenson Button, and Rubens Barrichello. The series portrays the team's journey as a quintessential underdog fairy tale, emphasizing themes of resilience amid financial adversity and technical ingenuity. In May 2025, Jenson Button's BGP 001 chassis—the car that helped secure the 2009 Drivers' Championship—was auctioned during the Miami Grand Prix and sold for $3.8 million USD, further cementing the team's place in Formula One history. Beyond racing, Brawn GP inspired subsequent independent team entries by illustrating how non-manufacturer outfits could thrive through innovation and determination, as seen in later customer-team models. It also highlighted the volatility of manufacturer involvement in , exemplified by Honda's abrupt 2008 exit during the global financial crisis, which nearly dissolved the team and prompted broader reflections on the sport's economic dependencies.

Results and Records

Championship Achievements

Brawn GP's 2009 season culminated in securing the Drivers' Championship, his first and only world title, with 95 points after finishing fifth at the Brazilian on October 18, 2009. finished ahead of in second place with 84 points for and teammate in third with 77 points. The team also claimed the Constructors' Championship with a total of 172 points, finishing 18.5 points ahead of Red Bull Racing's 153.5 points. Brawn GP achieved eight race victories out of 17 events, representing nearly half the season's Grands Prix and the most wins by any debut team in Formula One history. This double championship success marked Brawn GP as the first team to win both the Drivers' and Constructors' titles in their debut season, a feat unmatched before or since. The accomplishment echoed the rarity of new entrants succeeding at the highest level, with no prior team achieving Constructors' honors in their inaugural year since the championship's inception in 1958. In recognition of their achievements, Brawn GP received the Constructors' Championship trophy at the FIA Prize-Giving Gala in . The team was subsequently honored as Laureus World Team of the Year in 2010 and celebrated at the 2009 , where their BGP 001 chassis was named Racing Car of the Year.

Detailed Season Statistics

In the 2009 Formula One season, Brawn GP contested all 17 races with 34 entries across drivers and , securing 8 race wins, 15 finishes, 8 positions, and 9 fastest laps while accumulating 172 points to win the Constructors' . The team experienced only 1 retirement due to a collision, with no mechanical issues, demonstrating exceptional reliability for a debutant outfit. contributed 95 points through 6 wins and 9 podiums, while Barrichello added 77 points with 2 wins and 6 podiums. The following table summarizes Brawn GP's race-by-race performance, listing finishing positions and points scored (under the 2009 scoring system: 10 for 1st, 8 for 2nd, 6 for 3rd, 5 for 4th, 4 for 5th, 3 for 6th, 2 for 7th, 1 for 8th). No major disqualifications or penalties affected results, though minor incidents like collisions led to occasional lower finishes. Poles and fastest laps are noted where applicable.
RaceDateButton Position/PointsBarrichello Position/PointsNotes
Australian GP29 Mar1st / 102nd / 8Button pole & FL
Malaysian GP5 Apr1st / 103rd / 6Button pole & FL
Chinese GP19 Apr3rd / 62nd / 8Button FL
Bahrain GP26 Apr1st / 102nd / 8Button pole; Barrichello FL
Spanish GP10 May1st / 102nd / 8Barrichello pole & FL
Monaco GP24 May1st / 102nd / 8Button pole; Barrichello DNF (collision)
Turkish GP7 Jun1st / 102nd / 8Button pole & FL
British GP21 Jun3rd / 62nd / 8Barrichello FL
German GP12 Jul4th / 53rd / 6
Hungarian GP26 Jul7th / 24th / 5
European GP23 Aug3rd / 61st / 10Barrichello pole & FL
Belgian GP30 Aug7th / 23rd / 6
Italian GP13 Sep3rd / 61st / 10Barrichello pole & FL
Singapore GP27 Sep6th / 33rd / 6
Japanese GP4 Oct8th / 13rd / 6
Brazilian GP18 Oct5th / 42nd / 8Button clinches Drivers' title
Abu Dhabi GP1 Nov3rd / 64th / 5
Brawn GP's BGP 001 chassis provided a significant early-season , with lap times approximately 0.5 to 1 second faster than rivals in the opening rounds due to the innovative double diffuser design enhancing aerodynamic efficiency. Additionally, the car demonstrated superior tire management, with degradation rates lower than competitors like and , enabling longer stints and strategic flexibility in the initial six races. This edge diminished mid-season as rivals adopted similar aerodynamic solutions, narrowing the performance gap to under 0.3 seconds by the .

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