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Advantage

Advantage is a condition, circumstance, or factor that confers a superior or more favorable position, often providing a benefit or edge over others in achieving a desired outcome.^[1] It encompasses any state or means particularly suited to success, interest, or prosperity, such as higher ground in military tactics or prior knowledge in a competition.^[2] The term derives from the early 14th century English word avantage, borrowed from Old French avantage (12th century), meaning "superiority" or "profit," which stems from avant ("before") and ultimately from Latin abante, implying a position ahead or in front.^[3] In business and economics, advantage often refers to competitive advantage, the unique attributes or strategies that enable an organization to outperform rivals by delivering greater value to customers through efficiency, quality, or innovation.^[4] This concept, popularized in strategic management,^[5] includes factors like cost leadership, product differentiation, or market focus, allowing firms to achieve higher profitability or market share.^[6] For instance, a company with proprietary technology may sustain a long-term edge, as seen in analyses of industry leaders.^[7] In sports, particularly tennis, "advantage" denotes a specific scoring term used after deuce (a tied score of 40-40), where the player who wins the next point gains the advantage and needs only one more point to win the game, while the opponent must tie it again to return to deuce.^[8] This rule, part of tennis's traditional scoring system, ensures games are decided by at least two points, promoting extended rallies and strategic play.^[9] Beyond tennis, the broader notion of advantage appears in other games and probability contexts, such as rolling two dice and selecting the higher result to boost success odds in role-playing systems.^[10]

Sports

Tennis

In tennis, the term "advantage" refers to the scoring state reached after deuce (40-40), where one player or pair is one point away from winning the game, requiring them to secure the next point to claim victory or return to deuce if unsuccessful.^[11] This mechanic ensures games are won by a margin of at least two points beyond 40, promoting extended rallies and strategic play during close contests.^[11] The advantage system originated in the 19th century as part of the evolution of lawn tennis rules, drawing from the scoring traditions of real tennis to replace earlier sudden-death formats. In 1876, the Marylebone Cricket Club (MCC) revised the initial rules set by Walter Clopton Wingfield, introducing deuce and advantage alongside the 15-30-40 progression to formalize a more structured game progression.^[12] These changes were incorporated into the 1877 Code of Laws adopted by the All England Croquet and Lawn Tennis Club for the inaugural Wimbledon Championships, establishing the MCC's revisions as the foundation for modern tennis scoring.^[12] During gameplay, after deuce, the server announces "advantage in" if they hold the advantage or "advantage out" if the receiver does, signaling the critical point where the advantaged side needs only one more point to win the game.^[13] If the player with advantage wins the point, the game concludes; otherwise, the score reverts to deuce, potentially leading to repeated cycles until a two-point lead is achieved.^[14] This calling convention, rooted in the server's role, helps maintain clarity on the court without numerical recitation beyond 40.^[13] While the standard rules of the International Tennis Federation (ITF) retain advantage scoring for most competitions to preserve traditional depth, some professional tournaments adopt "no-ad" scoring to accelerate matches by resolving deuce with a single deciding point, often with the receiver choosing the service side.^[15] For instance, certain ATP Challenger Tour events and select ITF World Tennis Tour levels implement no-ad from 2019 onward to reduce match duration and enhance spectator engagement, though Grand Slams and higher-tier ATP/WTA events continue using the full advantage system.^[16]^[17]

Association football

In association football, the advantage is a referee's decision to permit continuous play following a foul or other offence if the non-infringing team stands to gain a greater benefit from ongoing action than from an immediate stoppage for a free kick or sanction.^[18] The referee signals this by extending both arms forward at shoulder height, often accompanied by the verbal cue "play on," indicating to players that the infringement is noted but play should proceed.^[19] This principle aims to maintain the game's flow, preventing unnecessary interruptions that could disadvantage the team that was fouled. The rule is codified in the FIFA Laws of the Game under Law 5 (The Referee), Section 3, which states that the referee "allows play to continue when the offence occurs and the non-offending team will benefit from the advantage, and penalises the offence if the anticipated advantage does not ensue at that time or within a few seconds."^[18] Application requires an immediate and clear opportunity for the non-infringing team, such as continued possession or territorial gain; otherwise, the referee must halt play promptly.^[18] If the advantage materializes— for example, the fouled player quickly receives a pass in open space leading to a scoring chance—play continues without further intervention, though the original offence may still influence later disciplinary actions like cautions.^[18] The advantage rule has been part of the Laws of the Game since their establishment in 1863 by the Football Association, granting referees discretion to "play on" when it benefits the non-offending team, thereby promoting more fluid matches.^[20] Since the 1990s, it has been further emphasized in IFAB guidelines alongside reforms like the 1992 ban on goalkeepers handling deliberate back-passes, to reduce overall stoppages and enhance continuous play.^[21] Should the called advantage fail to develop within seconds, the referee retains authority to retrospectively award the free kick or apply sanctions, ensuring fairness without retroactively nullifying all subsequent play.^[18]

Rugby

In rugby, the advantage rule allows the referee to permit play to continue after an infringement by one team, provided the non-offending team can immediately benefit in terms of possession or territorial position, thereby promoting continuous gameplay without unnecessary stoppages.^[22] This applies to common infringements such as a knock-on (forward knock of the ball) or offside positioning, where the referee assesses whether the non-offending team gains a clear tactical, territorial, or combined advantage—defined as a real benefit rather than mere opportunity—before deciding to enforce the sanction.^[22] The referee verbally signals "advantage" to the non-offending team, often accompanied by an arm gesture, indicating that play proceeds but the original infringement remains pending if no benefit materializes.^[23] The implementation of advantage varies between rugby union and rugby league. In rugby union, governed by World Rugby Law 7, advantage continues until the referee determines a clear benefit has been gained, such as the non-offending team retaining possession and advancing toward the opponent's goal line; if no advantage occurs, the referee blows the whistle to award a scrum, penalty, or free-kick from the infringement spot.^[22] In rugby league, under International Rugby League rules, advantage is shorter and more focused on quick possession return, allowing play to continue only if the benefit to the non-offending team is readily obvious, such as regaining the ball within one or two tackles; it ends when the referee deems the opportunity lost, reverting to the original sanction like a penalty or scrum.^[24] If the offending team commits another infringement during advantage, the non-offending team's captain chooses the sanction from either breach.^[22] The advantage rule evolved in the 19th century from early rugby football codes, which emphasized fluid play over frequent interruptions, and was formalized with the creation of governing bodies to standardize the sport. In rugby union, it was codified following the establishment of the International Rugby Football Board in 1886, which unified laws across nations to encourage attacking continuity.^[25] Rugby league adopted and adapted the rule upon the Northern Union's formation in 1895, amid the sport's split from union, prioritizing faster-paced action in its professional context.^[26] In practice, referees apply advantage judiciously to maintain fairness; for instance, after an opponent's forward pass (ruled a knock-on in union), if the non-offending team intercepts and advances approximately five meters or completes a phase of play with possession, advantage is considered gained and play continues normally, but failure to do so results in a scrum at the infringement point.^[23] This mechanic ensures the non-offending team is not disadvantaged by minor errors while preventing exploitation of repeated infringements.^[24]

Arts and entertainment

Film

The 1977 Bulgarian drama Advantage (Bulgarian: Avantazh), directed by Georgi Djulgerov, explores the life of a charismatic yet troubled protagonist nicknamed "the Cock," an artistic figure navigating personal relationships, imprisonment, and conflicts between his bohemian ideals and duties as a party functionary during Bulgaria's socialist era.^[27] The film, spanning the protagonist's experiences over two decades including love affairs and societal alienation, was selected for the 28th Berlin International Film Festival in 1978, where it won the Silver Bear for Best Director, and at the 1977 Varna Summer International Film Festival, it received awards including Best Director and Best Actress, highlighting its impact in Eastern European cinema through its portrayal of individual struggles under communism.^[28] Critics have noted its style as emblematic of 1970s Bulgarian filmmaking, emphasizing social realism in depicting personal versus ideological tensions without overt propaganda.^[29] In 2003, American director Jeff Seibenick helmed the short comedy-drama Advantage Hart, a 10-minute tennis-themed story following player Shad Hart as he enters the Mayflower tournament to confront his rival, only to discover the entry fee has risen to $500, leading to humorous efforts to secure the funds.^[30] Starring Kate Bosworth as Trinity Montage alongside Sam Jaeger and Matt Czuchry, the film blends lighthearted competition with character-driven antics and premiered at independent screenings, earning modest praise for its witty take on ambition in amateur sports but without major awards.^[31] The 2006 Dutch short Advantage, directed by Josscy Vallazza Aartsen, is a 15-minute thriller delving into tense interpersonal dynamics among its characters, portrayed by actors including Serge Bottse and Puck Smit.^[32] Screened at various independent film festivals, it showcases niche storytelling focused on psychological tension but garnered no significant accolades, reflecting the challenges of short-form experimental work in European cinema.^[33]

Music

The Advantage is an American instrumental rock band formed in 1998 in Sacramento, California, known for their chiptune style that recreates soundtracks from Nintendo Entertainment System (NES) video games using traditional rock instrumentation like guitars and drums.^[34] The band, consisting of Robby Moncrieff on guitar, Ben Milner on guitar, Carson McWhirter on bass, and Spencer Seim on drums, drew inspiration from 8-bit game music, transforming chiptune compositions into energetic rock covers without synthesizers.^[35] Their debut self-titled album, released in 2004 on the 5 Rue Christine and Kill Rock Stars labels, featured 26 tracks adapting NES themes, including "Batman - Wayne Manor" from the Batman game and "Metroid - Brinstar" from the Metroid series, showcasing their ability to blend retro gaming nostalgia with math rock precision.^[36] The follow-up album, Elf Titled, arrived in 2006, continuing their focus on instrumental interpretations of games like Mega Man and Contra, but the band has been inactive since, with no new releases after that point.^[35] Advantage Lucy is a Japanese indie pop band formed in 1995 in Tokyo, initially under the name Lucy Van Pelt—a reference to the Peanuts comic—before changing to their current name in 1998 due to copyright concerns.^[37] Centered around vocalist Aiko Hiramine and guitarist Yoshiharu Ishizaka, with past members including the late Takayuki Fukumura on guitar (until 1999) and Kaname Banba on drums (until 2005), the duo produces neo-acoustic and twee pop music characterized by jangly guitars, harmonica accents, and whimsical melodies influenced by 1960s pop and Shibuya-kei.^[38] Their debut EP, Citrus (1998, Eastworld), introduced their signature sound with the title track "Citrus," a breezy song blending upbeat rhythms and lighthearted lyrics that exemplifies their twee elements and became a fan favorite. This was followed by their first full-length album, Fanfare (1999, Eastworld), which expanded on their indie pop palette across 10 tracks, including re-recorded versions of early material, and has experienced renewed streaming popularity in indie communities as of 2024 through social media rediscoveries. The band shifted toward digital platforms post-2020, making their catalog widely available on services like Spotify and Apple Music, and remains active, with scheduled performances including a 2025 memorial event for Fukumura.^[39]

Ships

HMS Advantage (1590)

HMS Advantage was a small English galleon launched in 1590 at Deptford Dockyard by shipbuilder Peter Pett as a purpose-built vessel for the Royal Navy.^[40] Classified as a fourth-rate ship, she measured approximately 60 feet on the keel, with a beam of 26 feet and a depth in hold of 12 feet, giving her a burthen of around 216 tons by contemporary measurement.^[40] Armed with 20 guns, including 6 demi-culverins, 8 sakers, 2 minions, and 4 falcons, she was designed for patrol and escort duties rather than line-of-battle engagements, reflecting the agile warship designs emerging in Elizabethan England.^[41] During her active service, Advantage primarily operated in the English Channel from 1599 to 1602, contributing to patrols amid the ongoing Anglo-Spanish War (1585–1604.^[40] She participated in actions targeting Spanish shipping, leveraging her speed and armament to intercept merchant vessels and disrupt enemy supply lines in the region.^[42] No major fleet battles are recorded in her history, underscoring her role in routine convoy protection and opportunistic raids typical of smaller English warships during this era of naval expansion.^[40] Advantage met her end in December 1613 when she was accidentally burnt while in Scotland, possibly during routine maintenance or winter lay-up.^[40] This loss highlighted the vulnerabilities of wooden sailing ships to fire, even outside combat. As one of the early purpose-built galleons under Queen Elizabeth I, Advantage exemplified the Tudor regime's investment in a modernized navy, which bolstered England's maritime power and supported its challenges to Spanish dominance in the Atlantic.^[40]

HMS Advantage (1652)

HMS Advantage was a 26-gun ship captured by the English from the Dutch during the First Anglo-Dutch War in 1652 and commissioned into the Commonwealth Navy.^[43] It exemplified the rapid expansion of the English fleet through prizes taken in the early stages of the conflict, which began with naval engagements in May 1652.^[43] The ship served briefly in the English fleet amid the intense maritime rivalry that defined the war, contributing to the Commonwealth's efforts to assert naval dominance over Dutch trade routes. Following its capture, Advantage was integrated into the fleet without major modifications noted in contemporary records, reflecting the urgent need for additional vessels during the war's opening year.^[43] Its service was limited, as the ship was sold out of the navy in 1655, shortly after the Treaty of Westminster ended the conflict.^[43] This short tenure highlights the transitional nature of Commonwealth naval assets, many of which were temporary acquisitions rather than purpose-built warships. The vessel's career underscored the strategic importance of capturing enemy ships in 17th-century naval warfare, allowing the English to bolster their forces quickly during a period of fleet modernization under the Commonwealth government.^[43] Unlike larger ships of the line, Advantage represented the smaller, versatile craft that supported major fleet actions and convoy duties in the English Channel and North Sea.

HMS Advantage (W 133)

HMS Advantage (W 133) was a Favourite-class rescue tug operated by the Royal Navy during the Second World War. Constructed in the United States by Levingston Shipbuilding Company in Orange, Texas, she was launched on 7 September 1942 and initially commissioned into the US Navy as ATR-41 on 19 April 1943.^[44] Under the Lend-Lease agreement, she was promptly transferred to the Royal Navy later that year and redesignated HMS Advantage (W 133), exemplifying early wartime collaboration between the Allied navies in bolstering auxiliary support capabilities. This transfer highlighted the strategic importance of American-built vessels in sustaining British maritime operations amid resource constraints. The vessel displaced 835 tons at full load and measured 143 feet in overall length, with a beam of 33 feet 10 inches and a draft of 13 feet 2 inches.^[45] Powered by General Motors diesel-electric engines providing 1,500 horsepower, she achieved a maximum speed of 13 knots, suitable for towing and salvage duties in convoy protection.^[45] Her design emphasized robustness for ocean-going rescue missions, including heavy towing gear and salvage pumps, making her a vital asset for recovering damaged ships in hazardous waters. During her wartime service, HMS Advantage operated primarily in the Atlantic theater, escorting convoys and towing impaired vessels to safety amid U-boat threats. For self-defense, she was armed with one 3-inch/50-caliber dual-purpose gun forward and two single 20 mm Oerlikon anti-aircraft mounts, manned by a complement of 43 personnel.^[45] Following the end of hostilities in Europe, HMS Advantage was returned to the United States Navy in 1946, sold commercially in 1948 as the civilian tug Ming 309, and ultimately scrapped in 1965.^[46] Her career underscored the critical yet often overlooked contributions of rescue tugs to Allied naval success, facilitating the recovery of countless vessels and personnel through transatlantic lend-lease partnerships. The naming followed Royal Navy tradition, echoing earlier ships like the 1652 vessel.^[46]

Brands and products

Pet healthcare

Advantage is a leading brand of topical flea prevention products for dogs, cats, and ferrets, originally developed by Bayer Animal Health and now owned by Elanco Animal Health following the August 2020 acquisition of Bayer's animal health division.^[47] Launched in 1996, the product line features monthly spot-on applications administered directly to the pet's skin, where the active ingredients spread through the sebaceous glands to provide contact-based protection without requiring fleas to bite.^[48] The core formulation relies on imidacloprid, a neonicotinoid insecticide that disrupts the nervous system of adult fleas, leading to their paralysis and death, combined with pyriproxyfen, an insect growth regulator that inhibits the development of flea eggs and larvae to break the life cycle.^[49] Key variants include Advantage II, available for dogs (in sizes for 3-10 lbs, 11-20 lbs, 21-55 lbs, and over 55 lbs) and cats (for 2-5 lbs, 5-9 lbs, and over 9 lbs), which extends protection to chewing lice in addition to fleas, and is suitable for puppies as young as 7 weeks and kittens 8 weeks old.^[50] Advantage Multi builds on this by incorporating moxidectin, a macrocyclic lactone, to add prevention against heartworm disease (Dirofilaria immitis), as well as treatment for intestinal parasites like hookworms, roundworms, and whipworms; it is FDA-approved under NADA 141-251 for these indications and applied monthly to dogs and cats.^[51] All variants are waterproof after 24 hours, allowing pets to swim or be bathed without reducing efficacy, and they require no prescription in the United States.^[52] Clinical studies demonstrate that Advantage products kill 98-100% of adult fleas within 12 hours of application and provide continuous protection for up to 30 days, with the combination of active ingredients preventing reinfestation by targeting multiple flea life stages.^[53] Safety profiles are well-established, with EPA registration (e.g., No. 11556-125 for Advantage II dog formulations) confirming low toxicity to mammals when used as directed, and long-term monitoring through 2018 showing no evidence of widespread flea resistance to imidacloprid; however, as of 2025, resistance to imidacloprid has emerged in some regions due to overuse.^[54]^[55]^[56] The Advantage family contributes significantly to Elanco's companion animal portfolio, with the company's total 2024 revenue reaching $4.439 billion; in some regions like parts of Europe, distribution is restricted to veterinary professionals to ensure proper use.^[57] This positions it as a cornerstone in pet parasiticide portfolios, emphasizing preventive care over reactive treatment, though ongoing monitoring for resistance and environmental impacts of neonicotinoids is recommended by veterinary authorities as of 2025.^[58]

Marketing services

Advantage Solutions is a prominent provider of integrated sales, marketing, and retail execution services primarily to consumer packaged goods (CPG) companies and retailers. The company delivers omnichannel solutions that encompass experiential marketing, data-driven insights, and operational support to enhance brand presence and drive consumer engagement across physical and digital channels.^[59] Founded in 1987 by Sonny King in Irvine, California, Advantage Solutions has grown into a global organization headquartered in Clayton, Missouri, with operations spanning North America, Europe, and Asia-Pacific. Initially focused on sales and marketing agency services, it evolved through acquisitions and expansions to become a comprehensive partner for CPG brands seeking to optimize retail performance and supply chains. By 2025, the company employed approximately 43,000 associates and served more than 4,000 clients in categories including grocery, mass merchandising, and convenience retail.^[60]^[61]^[62]^[63] In September 2024, Advantage Solutions announced a comprehensive rebrand to unify its market approach under a single cohesive brand identity, emphasizing omnicommerce—the seamless integration of online and offline commerce experiences. This rebranding streamlined its structure into three core business units: sales and marketing, experiential and promotions, and technology and analytics, while highlighting five key solution areas including retail media and digital commerce tools. The initiative underscored a strategic shift toward advanced digital integration, such as AI-powered personalization and real-time data analytics, to address evolving consumer behaviors and retail dynamics.^[64]^[65]^[66] The company's services focus on end-to-end retail execution, enabling CPG brands to manage everything from product procurement and supply chain optimization to in-store merchandising and promotional events. For instance, Advantage Solutions offers full-service inventory management, timely distribution logistics, and data analytics platforms that provide actionable insights into shopper behavior and shelf performance. These capabilities support high-impact activities like in-store product demonstrations and omnichannel campaigns, which help clients such as Procter & Gamble maintain competitive edges in retail environments. In 2024, the firm reported annual revenue of approximately $3.57 billion; trailing twelve-month revenue as of the third quarter of 2025 stood at about $3.50 billion, reflecting a slight decline amid market shifts.^[67]^[59]^[68]^[69]^[70] Advantage Solutions' emphasis on technology integration, including partnerships for AI-driven tools and digital shelf analytics, positions it as a key enabler for CPG firms navigating e-commerce growth and hybrid retail models. This approach not only streamlines procurement and merchandising processes but also fosters deeper retailer collaborations, contributing to enhanced sales velocity and brand loyalty.^[71]^[72]

Business and technology

Advantage Solutions

Advantage Solutions Inc. is a prominent provider of outsourced sales and marketing services to consumer goods manufacturers and retailers, specializing in driving commerce through integrated solutions. Founded in 1987 by Sonny King in Irvine, California, as Advantage Sales & Marketing, the company began as a sales outsourcing firm focused on building national sales and marketing capabilities for consumer brands. It expanded significantly through organic growth and strategic acquisitions before going public in October 2020 via a merger with special purpose acquisition company Conyers Park II Acquisition Corp., listing on the NASDAQ under the ticker symbol ADV. In September 2024, Advantage Solutions completed a comprehensive rebrand to underscore its transition to a unified enterprise delivering omnichannel retail solutions, emphasizing innovation and a people-first approach to connect brands, retailers, and consumers. The company is headquartered in Clayton, Missouri.^[60]^[64] The company's core services encompass labor solutions for retail settings, including in-store product demonstrations, merchandising, and brand activations to enhance shopper experiences. It also provides strategic consulting to develop insights-driven business plans for sales growth and integrates e-commerce capabilities to support omnichannel marketing strategies for seamless consumer engagement. Advantage Solutions serves more than 4,000 brands across diverse categories such as grocery, mass merchandisers, and convenience stores, operating with over 70,000 employees globally in more than 40 countries and achieving a 95% client retention rate among its top 100 clients.^[59]^[73]^[74] Among its key milestones, Advantage Solutions pursued aggressive expansion in the late 2010s, notably acquiring Daymon Worldwide in 2017 to strengthen its private label development and international retail services. The company underwent a major transformation in 2023, divesting over 10 non-core assets to focus on high-value offerings and reduce debt, paving the way for enhanced operational efficiency.^[75]^[76] For fiscal year 2024, Advantage Solutions generated revenue of $3.57 billion, underscoring its position as one of the largest agencies in North America, ranked 12th largest agency company in the United States (and 18th worldwide) by Ad Age with $1.2 billion in 2024 reported agency revenue.^[77]^[78]

Advantage Database Server

The Advantage Database Server (ADS) is a relational database management system (RDBMS) designed for multi-user environments, supporting both SQL and Indexed Sequential Access Method (ISAM) data access to enable efficient data management in client-server and embedded applications.^[79] Originally developed by Extended Systems and first released in August 1993, it was created to provide robust, scalable database solutions for business and mobile computing needs.^[80] Extended Systems was acquired by Sybase in 2006 for approximately $71 million, integrating ADS into Sybase's iAnywhere mobility portfolio, and Sybase itself was acquired by SAP in 2010 for $5.8 billion, rebranding the product as SAP Advantage Database Server.^[81]^[82] ADS adheres to SQL standards, facilitating multi-user access through its client-server architecture that optimizes operations by distributing tasks between clients and the server.^[79]^[83] Key features of ADS include its peer-to-peer architecture via the royalty-free Advantage Local Server, which supports embedded applications without requiring a dedicated server installation, making it suitable for single-user or small-team scenarios.^[84] It supports a variety of data types, including Binary Large Objects (BLOBs) for storing multimedia content such as images and documents, alongside standard relational elements like tables and indexes.^[85] A free developer edition is available, allowing up to two concurrent connections for testing and prototyping, while production versions scale to handle multiple users efficiently.^[86] ADS has evolved through versions, with major releases up to version 12.0 around 2014, followed by service updates like 11.10.0.24; as of 2025, it receives ongoing maintenance support without significant new version launches.^[87]^[88] In applications, ADS is widely used in business software for data storage and retrieval, particularly in mobile and Internet of Things (IoT) deployments where lightweight, reliable access is essential.^[80] It offers strong compatibility with development environments such as Delphi, where it has provided native components since 1997, and .NET via its ADO.NET provider, enabling seamless integration into cross-platform applications.^[80]^[89] Security features include data encryption, user authentication, and role-based access controls to protect sensitive information in multi-user setups.^[79] For instance, it is employed in marketing software stacks to manage customer data and analytics efficiently.^[87] Since its acquisition by SAP, ADS has focused on enhancements for modern infrastructures. This evolution maintains its core strengths in reliability and ease of embedding while adapting to cloud-based workflows.^[79]

References

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ADVANTAGE Definition & Meaning - Merriam-Webster
1. superiority of position or condition; Higher ground gave the enemy the advantage. 2. a factor or circumstance of benefit to its possessor.
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ADVANTAGE Definition & Meaning - Dictionary.com
Advantage definition: any state, circumstance, opportunity, or means specially favorable to success, interest, or any desired end.
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Advantage - Etymology, Origin & Meaning
early 14c., avantage, "position of being in advance of another," from Old French avantage "advantage, profit; superiority" (12c.), from avant "before," ...
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A competitive advantage is the unique edge that allows companies to outperform their competitors through greater efficiency, superior quality, or a distinctive ...What Is a Competitive... · How It Works · Competitive Advantage Areas
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Competitive advantage refers to the ways that a company can produce goods or deliver services better than its competitors.What is Competitive Advantage? · Building a Competitive...
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Competitive Advantage - an overview | ScienceDirect Topics
Competitive advantage is defined as the ability of a firm to generate greater economic value than its competitors, primarily through the ownership and ...Pursuing Competitive... · Differentiation · Focus<|separator|>
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Tennis Terms and Definitions | USTA
Jan 1, 2017 · AD – Short for Advantage. It is the point scored after Deuce. If the serving side scores, it is Ad-in. If the receiving side scores, it is Ad- ...
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What Does 'Ad' (aka Advantage) Mean in Tennis?
Dec 15, 2022 · Advantage (ad) occurs when one of the players scores after deuce (when both players have 40 points), which is advantageous as games are win by two.
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Advantage – when the score is at deuce, the next point won is known as advantage. Should the player or pair at advantage win the next point, they win the game.
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Nov 16, 2021 · In 1876 the MCC rewrote a number of Wingfield's rules, most notably replacing the first to 15 points rule with a scoring system used in real ...
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When the server wins the deuce point, it is called Ad-In, but when they lose the deuce point, it is called Ad-Out. If the team with the advantage (Ad-In or Ad- ...
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Feb 1, 2023 · The player who wins the “deuce” point earns the “advantage” and then has an opportunity to win the next point and close out the game -- or lose ...
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There are different methods of scoring in a set. The two main methods are the. “Advantage Set” and the “Tie-break Set”. Either method may be used provided ...
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In official men's professional tennis, there are five (5) categories of events. ATP Tour tournaments and ATP Challenger Tour tournaments are governed by ATP ...
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The decisions of the referee, and all other match officials, must always be respected. The referee may not change a restart decision on realising that it is ...Missing: 2023/24 | Show results with:2023/24
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Play On /. Advantage. Referee indicates with his hands. That the. Advantage. Rule. Applies and play should continue. Direct Free. Kick. Referee points in.
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Football must have Laws which keep the game fair – this is a crucial foundation of the 'beautiful game' and a vital feature of the 'spirit' of the game.
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If a team gains an advantage following an infringement by their opponents, the referee may allow play to continue in an effort to keep the game flowing.
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The advantage law applies to all phases of play, but where a team infringes in a strong tactical position the advantage should be allowed only if the ball.
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Learn about the history and ethos of the game of rugby union ... The lineout · Offside · Advantage · Penalty and free kick · Team tactics. Other key ...Beginner's Guide - Rugby's... · Rugby's History And Ethos · Values
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The action takes place during the socialist period in Bulgaria. The central character, nicknamed the Cock is an artistic personality, a man of strong ...
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To this day, Advantage remains the only Bulgarian film to have received a Silver Bear. ... (1977) – for Best Director (Georgi Djulgerov) and Best ...
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Rating 7.5/10 (273) Details · Release date · October 10, 1977 (Bulgaria) · Country of origin. Bulgaria · Languages. Bulgarian · English · Also known as. Advantage · Filming locations.
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Advantage: Directed by Josscy Vallazza Aartsen. With Serge Bottse, Ward Pieters, Puck Smit, Hans van Braak.
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In 2006 He completed the short thriller Advantage. He has a master's degree in TV and Film studies from the University of Utrecht. - IMDb mini biography by: ...
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The Advantage
### Summary of The Advantage
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The Advantage | Album - AllMusic
Rating 8.3/10 (12) The Advantage by The Advantage released in 2004. Find album reviews, track lists, credits, awards and more at AllMusic.Missing: band | Show results with:band
[34]
advantage Lucy Songs, Albums, Reviews, Bio & M... - AllMusic
advantage Lucy (be one of the first to follow) ; Active. 1990s - 2000s ; Formed. 1995 in Tokyo, Japan ; Genre. Pop/Rock ; Styles. Indie Pop, Alternative/Indie Rock, ...Missing: formation | Show results with:formation
[35]
Advantage Lucy
### Summary of Advantage Lucy
[36]
advantage Lucy
関西蚤の市 advantage Lucy（ふたりルーシー） 12月5日（金） 11:30〜12:10. 詳細はこちら. 胸キュン☆アルペジオ vol.21～福村貴行くんの23回忌～ 2025年11月30日（日）＠ ...Missing: activity | Show results with:activity
[37]
British Fourth Rate galleon 'Advantage' (1590) - Three Decks
How acquired, Purpose built, B028 ; Shipyard, Deptford Dockyard - Deptford, B028 ; Constructor. Peter PettBritish Ship Builder Service 1592-1652. BWAS-1603.Missing: HMS construction fate
[38]
List of early warships of the English navy | Military Wiki - Fandom
Note that the Primrose and Victory, purchased in 1560, were originally classed as "ships" rather than galleons, but the latter was rebuilt as a galleon in 1586.
[39]
Piracy and Privateering with Elizabethan Maritime Expansion
Apr 14, 2015 · By the time Elizabeth Tudor had ascended the throne in 1558, English piracy had entered into a Golden Age, as freebooters roamed its coastal waters virtually ...
[40]
HMS Advantage (W 133) of the Royal Navy - Allied Warships of WWII
Navy, The Royal Navy. Type, Rescue Tug. Class, Favourite. Pennant, W 133. Built by, Levingston Shipbuilding Co. (Orange, Texas, U.S.A.). Ordered. Laid down.Missing: tugboat | Show results with:tugboat
[41]
USS ATR-41 Class - Shipscribe
Class: HMRT ADVANTAGE (ATR-41) Design: Navy BAT-1 Displacement (tons): 600 light, 835 max. Dimensions (feet): 143.0' oa, 134.5' wl x 33.8'Missing: HMS 133
[42]
Rescue Ocean Tugs – ASR - Towingline.com - YUMPU
Dec 23, 2012 · • Commissioned into the Royal Navy as HMS Advantage (W-133), circa 23 April 1943<br />. • Served at the Normandie landings 0n 6 June 1944<br ...
[43]
US Navy Ocean Tugs AT ATA ATF ATR - Naval Marine Archive
ATR, 41, Levingston SB, Orange TX, 835, 143, 19-Apr-43, To Britain 1943 as HMS Advantage (W 133), returned 1946, sold 1948 as Ming 309. ATR, 42, Levingston SB ...
[44]
Advantage® II flea treatment for cats and dogs - Your Pet and You
This easy-to-apply topical flea treatment starts killing fleas within 12 hours and lasts for 30 days, no prescription required.
[45]
Bayer Animal Health Announces the Launch of Advantage® II and ...
Jan 31, 2011 · These products will be available in March 2011. Pyriproxyfen, the added compound in Advantage® II and K9 Advantix® II, interferes with the ...
[46]
Advantage II for Cats: Dosage, Safety & Side Effects
Apr 24, 2025 · It came on the market in 2011, largely replacing the original Advantage for cats.Missing: launch | Show results with:launch
[47]
Advantage® II flea treatment for cats - Your Pet and You - Elanco
Fight the misery of biting fleas with Advantage® II, a monthly topical flea treatment for cats at least 8 weeks old and 2 lbs. or more.
[48]
[PDF] NADA 141-251 ADVANTAGE MULTI for Dogs Imidacloprid + ...
ADVANTAGE MULTI for Dogs prevents heartworm, kills adult fleas, and treats flea infestations and intestinal parasites. It contains 10% imidacloprid and 2.5% ...
[49]
Advantage Multi® for Dogs | Vet-approved Flea and Heartworm ...
Advantage Multi® protects dogs from heartworm and intestinal worms, including hookworms, roundworms and whipworms, at multiple stages. It also prevents and ...
[50]
[PDF] US EPA, Pesticide Product Label, ADVANTAGE II MEDIUM DOGS ...
Mar 28, 2013 · Once-A-Month Topical Treatment for Fleas and Lice. For Use Only on Dogs and Puppies 7 Weeks and Older and Weighing 11 - 20 Ibs. READ THE ENTIRE ...
[51]
In 17-Year Study, Researchers Find Cat Flea Pesticide Remains ...
Jul 11, 2018 · A 17-year study that monitored for resistance among cat fleas to the insecticide imidacloprid finds no evidence of decreased susceptibility.<|control11|><|separator|>
[52]
[PDF] ELAN Investor Overview
Aug 7, 2025 · 2Includes the entire Advantage Family line of products 3Includes Credelio Dog and Credelio Cat. 2024 Revenue. % of Total. CC Change1. $458. 10%.
[53]
Elanco Animal Health Reports Fourth Quarter and Full Year 2024 ...
Feb 25, 2025 · The Advantage® Family of products and Seresto contributed revenue of $85 million and $50 million, respectively. Farm Animal revenue was $570 ...
[54]
About - Advantage Solutions
Advantage Solutions creates momentum in the marketplace by delivering powerful solutions backed by innovation and nights that keep commerce moving.Missing: rebrand | Show results with:rebrand
[55]
Advantage Solutions Inc. (ADV) Company Profile & Facts
in March 2016. The company was founded in 1987 and is headquartered in Clayton, Missouri.
[56]
Advantage Solutions—profile, facts and figures - Ad Age
Jun 23, 2025 · Advantage Solutions, based in Clayton, Missouri, is a provider of sales and marketing services to consumer goods marketers and retailers.
[57]
Advantage Solutions - Crunchbase Company Profile & Funding
Legal Name Advantage Sales and Marketing LLC. ; Operating Status Active ; Stock Symbol NASDAQ:ADV ; Company Type For Profit ; Founders Sonny King.
[58]
Advantage Solutions unveils comprehensive rebrand,
Sep 4, 2024 · Advantage Solutions unveils comprehensive rebrand, emphasizing unified market approach. The company goes to market as one cohesive brand that ...
[59]
Advantage Solutions unveils comprehensive rebrand, emphasizing ...
Sep 4, 2024 · Advantage Solutions unveils comprehensive rebrand, streamlining operations into three units offering five core solutions.
[60]
Shaping a fresh chapter at Advantage Solutions - MRKT Blog
Sep 4, 2024 · Advantage Solutions is stepping into a new era today with a reimagined brand designed to reflect its transition into a unified retail solutions company.Missing: history | Show results with:history
[61]
Brand and Retail Execution Solutions - Advantage Solutions
We specialize in full-service supply chain optimization, inventory management and timely deliveries, providing comprehensive, data-driven solutions to meet all ...Missing: procurement | Show results with:procurement
[62]
Advantage Solutions buys Chicago marketing agency
Nov 29, 2016 · Advantage Solutions buys Chicago ... clients such as Starbucks, Google, Corona, New Balance, Procter & Gamble, and Scotts Miracle-Gro.
[63]
Advantage Solutions (ADV) Revenue 2015-2025 - Stock Analysis
In the year 2024, Advantage Solutions had annual revenue of $3.57B, down -8.56%. Revenue (ttm). $3.50B. Revenue Growth. -4.45%. P/S Ratio. 0.12. Revenue / ...
[64]
Groceryshop takeaways from Advantage Solutions - MRKT Blog
Oct 9, 2025 · “The integration of digital and physical experiences is key. Pairing digital storytelling with in-store activation drives measurable outcomes.Missing: procurement | Show results with:procurement
[65]
Advantage Solutions Announces Strategic Alliance with Swiftly
Aug 1, 2024 · The Advantage-Swiftly alliance will enable brands and retailers to create a more connected and cohesive shopping experience across the path to purchase.Missing: procurement | Show results with:procurement
[66]
Advantage® - Kaliteli Ürünler, Güvenli Alışveriş
### Summary of Advantage Brand
[67]
End-to-End Commerce Solutions for Brands and Retailers
Brand and Retail Execution Includes merchandising services powered by SAS. Enhancing the shopping experience – from the warehouse to physical and digital ...Brand & Retail Execution · Private Brand Solutions... · Product Aisle and Shelf...Missing: integration | Show results with:integration<|control11|><|separator|>
[68]
Advantage Solutions named among Chief Marketer's 2025 Top ...
Dec 19, 2024 · The company serves over 4,000 clients across 100,000+ retail locations in the U.S. and Canada, employing 70,000 teammates. As the No. 1 global ...
[69]
What is Brief History of Advantage Solutions Company? - Matrix BCG
Sep 12, 2025 · Founded in 1987 by Sonny King, Advantage Solutions started as Advantage Sales & Marketing in Irvine, California. The company's inception was ...
[70]
Investor Relations - Advantage Solutions
Infographic showing company metrics: over 4,000 clients, about 70 million labor hours annually, ... Helping brands break through, build loyalty and drive ...
[71]
Product Aisle and Shelf Reinventioin - Advantage Solutions
Product, aisle and shelf reinvention transforms retail spaces from blank spaces into thriving marketplaces to optimize product placement.
[72]
Advantage Solutions Reports Fourth Quarter and 2024 Results
Mar 7, 2025 · 2024 ; Total Revenues, $, 3,566,324 ; Total Net Loss, $, (378,404, ) ...
[73]
Advantage Solutions Inc. Named 9th Largest Agency in North ...
Jul 2, 2025 · Advantage Solutions Inc. ranks 9th in North America and 18th globally, achieving $1.2 billion revenue in 2024.
[74]
SAP Advantage Database Server
Advantage Database Server is a full-featured, easily embedded, client-server, relational database management system with ISAM and SQL data access.Missing: history | Show results with:history
[75]
Advantage Database and Delphi - SAP Community
Dec 11, 2018 · Advantage Database Server was first released in August 1993 and has had a long history over its 25-year history.Missing: development | Show results with:development
[76]
Sybase buys Extended Systems for $71 million | InfoWorld
Jul 29, 2005 · Sybase said Friday it has agreed to buy Extended Systems, a software maker that, like Sybase, focuses on database and mobile-access ...Missing: Advantage Server
[77]
News Analysis: SAP Bets On Innovation With $5.8B Sybase ...
May 12, 2010 · SAP announces a $5.8B acquisition of Emeryville, CA, based Sybase. The acquired entity will remain a stand alone company.
[78]
[PDF] Advantage Database Server Overview Datasheet - MICROMAX
Advantage optimizes multi-user performance by intelligently dividing database operations between the client and the server. Client/server architecture moves ...
[79]
[PDF] Advantage TDataSet Descendant - for Delphi/Kylix/C++Builder - ABOX
The Advantage. TDataSet Descendant also provides access to the Advantage Local Server, a royalty-free local and peer-to-peer database engine-perfect for ...
[80]
Advantage Database Server
Oct 31, 2024 · Sybase Advantage Database Server is a relational DBMS released in the 1990s, using a N-ary storage model, and developed by SAP in the US.Missing: history | Show results with:history
[81]
Advantage Database Server 12.0 - Tek-Tips
Apr 20, 2017 · The best way is to use the 2 user test version of ads. It is a full version of ADS (I don't think it would support replication), but allows 2 user so you can ...
[82]
Advantage Database Server downloads - SAP Community
Feb 2, 2024 · Hi, i need to download some files and when i go to https://devzone.advantagedatabase.com/ i get redirected to SAP web page. How i can download the files?Advantage Devzone down - SAP CommunitySeeking assistance with Advantage Database SystemsMore results from community.sap.com
[83]
Timeline: Advantage Database Server | Timetoast
Advantage 2.0b Released. Aug 2, 1993. Advantage 2.0b Released · Advantage Version 3. Aug 3, 1994 · Advertisements · Advantage Version 3.5 Released. Jun 1, 1995 ...
[84]
[PDF] What's New in Advantage Database Server 10 - ABOX
Advantage Extended Procedures (AEPs) ... Advantage Database Server now supports a dynamic queuing of client requests based on the historical cost.
[85]
SAP Advantage Database Server Connector - CData Software
Centralize access to SAP Advantage Database Server for analytics, reporting, data management, and application integration with CData Virtuality.Missing: Extended | Show results with:Extended