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Bruce Buffer

Bruce Anthony Buffer (born May 21, 1957) is an American announcer best known as the official announcer for the (UFC), a role he has held since his debut in 1996. Renowned as the "Veteran Voice of the ," he has introduced over 1,500 UFC bouts, including more than 200 main events, captivating global audiences with his booming voice and . Buffer's signature , "Ladies and gentlemen, we are live!" followed by "It’s time!", has become synonymous with UFC events, often accompanied by his trademark "Buffer 180" spin to face the fighters. Born in , Buffer grew up in , , before his family relocated to a surfing community near , when he was 15 years old. The son of veteran Joe Buffer and Connie Buffer, he shares a half-brother relationship with iconic announcer , discovering their connection in 1985 during a family road trip after his father revealed the truth about Michael's origins from an earlier marriage. Their grandfather, Johnny Buff, was a world champion in the , embedding a legacy of combat sports in the family. Buffer trained in martial arts from a young age, earning a green belt in as a teenager and later a second-degree in , while also competing as an amateur kickboxer. Before entering announcing, Buffer built a multimillion-dollar telemarketing business in his late 20s, which he sold in the early to pursue his passion for combat sports. Encouraged by , he began announcing at events in the early , making his UFC debut by calling a preliminary bout at in 1996 and handling all fights at later that year; he became the permanent announcer starting with in 1997. Alongside his UFC tenure, Buffer has appeared in films, television shows, and video games, and co-founded The Buffer Partnership with to trademark and license their catchphrases globally. A avid poker player ranked among celebrities by Cardplayer Magazine, he has also authored the 2013 It's Time!: My 360-Degree View of the UFC, sharing insights from his multifaceted career.

Early Life

Childhood and Family Background

Bruce Buffer was born on May 21, 1957, in , to Joseph Buffer, a former Marine Corps and veteran, and his wife Connie. The family soon relocated to the area, where Buffer spent much of his amidst frequent moves that marked a period of instability. His father's military background and passion for profoundly influenced Buffer's initial exposure to sports, instilling discipline and an appreciation for combat athletics from a young age. This environment also sparked Buffer's early interest in , shaped by the rugged, athletic ethos of his household. Buffer's family dynamics were complicated by his father's earlier divorce from Michael's mother shortly after Michael's birth, leading to the separation of Buffer from his half-brother, , who was born in 1944 and raised by foster parents under the surname Huber. While Buffer grew up with his birth parents and a younger brother, Brian, Michael was unaware of his biological family until adulthood. The brothers first learned of their connection around , but did not meet until 1989, after their father, , contacted Michael following Bruce's recognition of him announcing a boxing match on television. This reunion highlighted the challenges of their fractured upbringing, including the emotional distance caused by and limited paternal involvement in Michael's life. At age 15, in 1972, Buffer's moved from the region to , a shift that exposed him to a new coastal lifestyle and culture, contrasting his earlier East Coast experiences. Following their reconnection, the brothers formalized their bond through business in the mid-1990s by establishing The Buffer Partnership, a company dedicated to managing their announcing trademarks, licensing, and related ventures. This partnership not only bridged their personal history but also leveraged their legacy in .

Martial Arts Involvement

Buffer began training in at the age of 13 while living in , , starting with and progressing to achieve a . At 15, he relocated with his family to , where his interest in combat disciplines continued to grow amid the local fitness culture. In , Buffer immersed himself in , a Korean martial art popularized by figures like , and dedicated years to its study, ultimately earning a second-degree black belt. This rigorous training built his foundational skills in striking and , emphasizing discipline and technique. Transitioning into competitive in his twenties, Buffer engaged in bouts for approximately 12 years, honing his abilities in a high-impact environment until medical concerns forced his retirement at age 32 after sustaining a second . His doctor's recommendation to cease heavy underscored the sport's risks, leading him to shift focus while maintaining lighter training. Buffer's hands-on involvement in these disciplines provided him with an intimate appreciation for the sacrifices and resilience required of combatants, shaping his deep respect for fighters and contributing to the authenticity and enthusiasm in his later combat sports narration. This background not only enhanced his technical knowledge but also instilled a personal affinity for that guided his lifelong passion for the field.

Professional Career

Entry into Sports Announcing

Buffer's entry into sports announcing was facilitated by his half-brother , a prominent boxing ring announcer known for his "Let's get ready to rumble." After the brothers reunited in the 1980s, Michael provided Bruce with his first professional announcing opportunity at a event in , marking the start of his career in the field. His background in , including training in and , offered insider knowledge that enhanced the authenticity of his early announcements. In the mid-1990s, Buffer expanded his experience with local and wrestling events in , where he resided, while pursuing opportunities in the burgeoning scene. These gigs were sporadic, often paying around $750 per event, and helped him hone his delivery amid the competitive landscape of sports , where voices like were gaining prominence in combat sports. His persistence paid off when he debuted as a part-time at on February 16, 1996, in , introducing preliminary bouts without yet employing his later signature flair. Buffer transitioned to a full-time role with the UFC starting at on May 30, 1997, after convincing owner through dedicated networking and demonstrations of his unique energy. Over the following years, he developed his distinctive style, incorporating dramatic vocal inflections inspired by Michael's rhythmic phrasing but tailored to MMA's intensity, such as elongating syllables for emphasis (e.g., adding an "H" sound to words like "fighting" as "fhighting"). A key element emerged as the "Buffer 180," a sharp 180-degree spin performed while pointing to the fighter's corner during introductions, adding theatrical movement to build anticipation—typically reserved for main and co-main events. Early in his career, Buffer faced challenges from inconsistent bookings and the need to differentiate himself from established announcers in a niche still seeking legitimacy. Through relentless self-promotion and leveraging family connections, he secured his position, transforming initial part-time work into a defining role in combat sports .

Role in the UFC

Bruce Buffer has served as the official announcer for the (UFC) since 1996, becoming a full-time role starting with in 1997. Over nearly three decades, he has announced at more than 400 UFC events, including thousands of individual bouts, contributing to the promotion's global spectacle through his commanding presence and precise delivery. His tenure has spanned the UFC's evolution from niche events to mainstream juggernauts, where he introduces fighters, declares winners, and elevates the atmosphere with theatrical flair. A pivotal milestone came at in July 2009, where Buffer debuted the "Buffer 360"—a full 360-degree spin during his introduction of the main event between and —following months of fan and commentator encouragement, including from . This energetic twist became an iconic moment, symbolizing his willingness to innovate and engage audiences during landmark cards. Buffer's announcements have also marked high-profile title fights, such as the light heavyweight championship rematch between and at in July 2017, where his booming voice amplified the event's historic stakes. He has further extended his reach to international UFC events, announcing bouts in locations like , , and São Paulo, helping localize the promotion's energy for diverse crowds. Buffer introduced his signature catchphrase, "It's time!", around 2000 during an early UFC broadcast, drawing from a personal motivation to signal the start of main events with urgency and excitement. The phrase quickly evolved into a cultural staple, trademarked by Buffer to protect its use, and it now punctuates over 300 UFC main events, fostering anticipation and unity among fans worldwide. In recent years, Buffer continued his streak at UFC 322 in November 2025, where he collaborated with retired fighter Dustin Poirier in a Bud Light promotional campaign tied to the event, offering fans interactive experiences like personalized calls to win tickets. At age 68, Buffer has expressed firm intentions to remain in the role through at least UFC 400, projected for around 2033, citing his passion for the sport and physical readiness to announce another eight years of events.

Other Announcing Gigs and Media Appearances

Beyond his prominent role in the , Bruce Buffer has lent his distinctive announcing style to various other sports and entertainment events. He served as the announcer for the 2015 ADCC World Championships, a premier submission grappling competition, bringing his energetic introductions to the event in . Buffer has also been the official voice for the World Series of Beer Pong since 2009, including providing introductions for championship matches in as recently as 2018. In 2021, he made a notable crossover into by announcing the Monday Night Football game between the Las Vegas Raiders and at , adapting his signature "It's time!" phrase to hype the crowd. Buffer's media presence extends to acting roles in film and television, often portraying himself or fight-related characters. He first appeared on screen in a 1997 episode of the sitcom , guest-starring as an announcer in a fantasy sequence. Subsequent roles included a in the HBO series in 2007, where he introduced a boxing match. In films, Buffer featured in the MMA comedy (2012) as a , (2015) playing himself in a comedic fight scene, the action remake Road House (2024) in a supporting capacity, and the comedy (2025) as a . These appearances have capitalized on his UFC notoriety to add authenticity to sports-themed narratives. In video games, Buffer provided voice work as the arena announcer for , a title exclusive to released in 2021, enhancing the game's high-energy multiplayer matches with his booming delivery. Buffer has also featured in commercials and promotional endorsements, showcasing his charismatic persona. Starting in 2022, he starred in a series of advertisements for Dominion Lending Centres, Canada's largest national mortgage company, where he used his "It's time!" catchphrase to promote refinancing and home-buying services in humorous spots. By October 2025, he expanded into beer endorsements as a for Light, aligning with in a partnership that leveraged his sports icon status for marketing campaigns.

Business Ventures and Other Activities

Entrepreneurship and Endorsements

Bruce Buffer co-founded The Buffer Partnership with his half-brother in the mid-1990s to manage joint business ventures, including the licensing of their iconic catchphrases such as "It's Time!" and "Let's Get Ready to Rumble!" The partnership has facilitated various commercial opportunities, leveraging the brothers' prominence in combat sports announcing to secure deals in merchandise and branding. Buffer has expanded his personal brand through a range of branded products launched primarily in the and continuing into 2025. These include his signature "It's Time!" , an eau de parfum fragrance marketed as a bold scent for champions, available through his official website and retailers like and . He also offers Puncher's Chance Bourbon as part of his product line, which he promotes as part of his diverse entrepreneurial portfolio managed from his base. These items draw on his UFC persona to appeal to fans of , emphasizing themes of strength and victory. In addition to product launches, Buffer has secured several endorsement deals that align with his UFC affiliation and public image. In October 2025, he became an official spokesperson for Bud Light, the UFC's beer sponsor, appearing in promotional campaigns alongside fighters like to enhance event programming. He has also promoted brands such as King and Bay, a Canadian custom clothing company, further extending his influence in lifestyle and apparel sectors. Buffer's entrepreneurial efforts include personalized brand expansions like custom video services, where he records tailored announcements for events such as weddings, birthdays, and corporate gatherings, often in his signature UFC style. These services are offered through platforms like and his website, allowing fans to receive individualized messages that elevate personal milestones with his charismatic delivery. As of 2025, Buffer's net worth is estimated at approximately $12 million, accumulated from these business ventures, endorsements, and his foundational income from UFC announcing. This figure reflects the sustained impact of his branding initiatives alongside his long-standing role in sports entertainment.

Poker and Writing

Buffer has pursued poker as a recreational passion alongside his announcing career, achieving early success by finishing sixth in the Season 3 Invitational in 2005, where he eliminated notable player Carlos Mortensen to reach out of 238 entrants. He has continued participating in major tournaments, including multiple events, with a standout performance in 2024 when he advanced to of the $50,000 , showcasing his skill against professional competitors. Buffer views poker as an ongoing hobby that keeps his mind active, often playing on his phone before UFC events to maintain focus. Poker has also served as a networking avenue within , allowing Buffer to connect with UFC fighters, celebrities, and industry figures at high-profile tournaments and celebrity games, such as interactions with and entertainer during preparations in 2023. In recent interviews through 2024, he has highlighted poker as a rewarding outlet that complements the intensity of his announcing role, emphasizing its role in building relationships across entertainment circles. In addition to poker, Buffer ventured into authorship with the release of his memoir It's Time!: My 360-Degree View of the UFC on May 14, 2013, published by Crown Archetype, which offers personal insights into his UFC experiences, family background, and life challenges through a mix of humor and reflection. The book, described by Buffer as a celebration of life's joys and hardships, has not been followed by major publications as of 2025.

Personal Life

Family and Relationships

Buffer was married to Annie Buffer, with whom he has a son named Dougie Buffer. The couple divorced in 2015 after a long-term . As of 2025, Buffer is single. He also serves as to several children in his extended circle, including and Rupert, as well as his godson Greulach, reflecting his close ties to and in the combat sports community. Buffer shares a particularly strong bond with his half-brother , the renowned boxing announcer; the two were separated during childhood due to their father's circumstances but reunited as adults in after Bruce saw Michael announcing a boxing on television, inquired with his father, and subsequently met. This reunion led to a collaborative professional relationship, with the brothers co-founding The Buffer Partnership, a company managing their intellectual property, licensing, and business ventures, where Bruce serves as president and CEO. They frequently appear together at public events, such as the ESPY Awards, underscoring their enduring sibling connection. Throughout his career, Buffer's has provided unwavering support, with playing a pivotal role in encouraging him to enter sports announcing and helping secure early opportunities in the UFC. His son and extended family members often attend UFC events, contributing to the motivational environment that shapes Buffer's professional dedication and work ethic.

Health and Future Plans

Buffer experienced concussions during his career, including a second one that prompted medical advice to retire from the sport at age 32. Despite these past injuries and earlier challenges like a torn in 2011 and in 2021, no major ongoing health issues have been reported as of 2025. He maintains his physical condition through consistent fitness routines, including , , and , which support his demanding role in the . In 2025 interviews, Buffer has firmly rejected earlier retirement rumors, affirming his commitment to continue announcing for the UFC. He plans to remain active until at least UFC 400, projected for around 2033, envisioning another eight to ten years in the role. has experienced no serious health scares since 2022, emphasizing his focus on sustained performance and work-life balance to extend his career. Looking ahead, Buffer's future aspirations include potential opportunities in post-UFC , building on his extensive announcing experience, alongside expanding his existing ventures such as endorsements and initiatives. support plays a key role in upholding his health routines amid these professional pursuits.

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