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CNO Financial Group

CNO Financial Group, Inc. (NYSE: CNO) is a U.S.-based that develops, markets, and administers a range of products, including annuities, individual , and supplemental , primarily targeting middle-income pre-retirees and retirees. Through its subsidiaries, the company also offers and workforce benefits solutions, with a focus on protecting health, income, and retirement needs for its customers. Headquartered in , CNO operates in 220+ U.S. locations and maintains investment-grade ratings from major agencies such as AM Best, Moody's, Fitch, and S&P. Originally founded in 1979 as Conseco, Inc., the company underwent significant restructuring following financial challenges in the early , including a filing in 2002. In 2010, shareholders approved a name change to CNO Financial Group, Inc., symbolizing its enterprise-wide transformation and renewed emphasis on core operations. As of 2025, CNO employs about 3,300 associates and leverages a distribution network of approximately 4,900 exclusive agents and more than 6,500 independent partner agents to deliver its products. The company's portfolio is delivered through well-established brands, including Bankers Life (specializing in Medicare supplement and life insurance for seniors), Washington National (focusing on supplemental health and life products), and Colonial Penn (offering direct-to-consumer life insurance). These brands collectively serve approximately 3.3 million policyholders, with CNO emphasizing customer-driven solutions and strong financial stability as evidenced by its subsidiaries' A (Excellent) rating from AM Best.

Overview

Corporate Profile

CNO Financial Group, Inc. is a headquartered in . It was founded in 1979 as Conseco, Inc. and renamed CNO Financial Group in 2010. The company is publicly traded on the under the ticker symbol CNO. As a , CNO Financial Group oversees a group of insurance subsidiaries that offer , , annuities, and other . As of 2025, it manages approximately $38 billion in total assets. CNO Financial Group employs around 3,500 full-time associates and maintains operations through offices, associates, and agents in more than 220 communities across the . The company focuses on providing protection for health, income, and retirement needs to middle-income Americans.

Market Position and Customer Focus

CNO Financial Group positions itself as a leading provider of supplemental and annuities tailored to middle- consumers aged 50 and older, focusing on retirees and pre-retirees who seek protection for , , and needs. The company emphasizes affordability and accessibility in its offerings, serving an underserved segment of the with average household incomes around $50,000, where traditional high-end may be out of reach. As of 2025, CNO maintains 3.3 million policies in force, alongside $38 billion in total , underscoring its scale in addressing the financial security gaps of this demographic. In the supplemental health and life insurance sector, CNO holds a notable presence, ranking among the top 20 providers in Medicare supplement sales with $50.8 million in premiums over the past 12 months as of mid-2025. Its primary competitors include specialized firms like and , as well as larger insurers such as Prudential and UnitedHealthcare, which vie for share in voluntary benefits and senior-focused products. CNO differentiates through its targeted distribution channels and a "health and wealth" strategy that combines with solutions, enabling consistent growth in a fragmented . Following its in 2010, CNO underwent a strategic shift toward stable, low-risk products to mitigate the overexpansion risks that contributed to prior financial challenges, prioritizing core lines like annuities and supplemental for long-term stability. This focus has supported improved financial leverage, with ratios dropping to 26% after debt maturities in 2025, and positioned to capitalize on the expanding middle-income senior market without venturing into volatile segments.

History

Founding and Early Expansion

CNO Financial Group traces its origins to 1979, when Stephen C. Hilbert founded Security National of Indiana Corp. as a aimed at acquiring and improving underperforming businesses. Operations commenced in 1982 with the $1.3 million acquisition of Executive Income Co., marking the company's entry into the sector. In 1983, the firm was renamed Conseco, Inc., reflecting its consolidated structure after merging with additional holdings, at which point it had approximately 25 employees and $3 million in assets. From the outset, Conseco targeted middle-income consumers, offering products through innovative and operational efficiencies borrowed from larger competitors. The company's early growth was driven by strategic acquisitions in the mid-1980s, focusing on providers to build a portfolio of consumer-oriented products. In , Conseco acquired Consolidated Co., enhancing its capabilities in individual life policies. This was followed by the 1985 purchase of American Co. for $25 million, which expanded its presence in the Midwest and added offerings. By the end of 1985, after going public, assets had grown to $102 million. Subsequent deals included the 1986 acquisitions of Income Co. for $32 million and Bankers Co. for $118 million, further diversifying into credit tied to consumer lending. These moves solidified Conseco's initial emphasis on finance-linked insurance, such as credit life products that protected loans for automobiles and homes. Entering the 1990s, Conseco pursued aggressive expansion through approximately 40 acquisitions, transforming it into a major player in the insurance industry. Key transactions included the 1990 formation of Conseco Capital Partners to acquire Great American Reserve Insurance Co. for $135 million and Jefferson National Life Group for $171 million. In 1992, it purchased and Casualty Co. for $600 million, bolstering its lines for seniors. This period saw assets surge from $11.8 billion in 1990 to $87.2 billion by 1998, fueled by a strategy of buying undervalued insurers and integrating them for cost savings and opportunities in life, , and emerging consumer finance products.

Bankruptcy and Reorganization

In the early 2000s, Conseco, Inc. faced a severe stemming from its aggressive, overleveraged expansion through numerous acquisitions, including the $6 billion purchase of Green Tree Financial in 1998, which burdened the company with excessive debt and operational strains. On December 17, 2002, Conseco and several subsidiaries filed for Chapter 11 in the U.S. Bankruptcy Court for the Northern District of , listing approximately $6.5 billion in debt against $52 billion in assets. This filing marked the third-largest corporate in U.S. history at the time by assets and the largest ever for an insurance company. During the reorganization process, the court approved the sale of non-core assets to reduce debt and streamline operations, including the divestiture of its troubled consumer finance unit—formerly Green Tree Financial—for about $1 billion to CFN Investment Holdings LLC and GE Consumer Finance, which took the sales finance portion. Other assets, such as certain loan portfolios related to financing, were also liquidated as part of efforts to shed unprofitable segments. The bankruptcy proceedings highlighted the risks of rapid diversification into high-risk lending, leading to significant write-downs and creditor negotiations. Conseco emerged from on September 10, 2003, as a restructured entity renamed Conseco, Inc., with its debt reduced by over $6 billion and a sharpened focus on core operations, retaining its , , and businesses. Throughout the process, the Department of , as the lead regulator for the based in , provided critical oversight, issuing assurances to policyholders that the subsidiaries remained solvent and protected under state guaranty associations, ensuring continuity of coverage. This regulatory involvement helped mitigate policyholder disruptions and facilitated a smoother transition to the reorganized structure.

Rebranding and Modern Era

In May 2010, shareholders of Conseco, Inc. approved a to CNO Financial Group, Inc., marking a pivotal to distance the company from its prior financial difficulties and emphasize a renewed commitment to core operations serving middle-income . The rebranding established distinct identities for its primary brands—Bankers Life, Washington National, and —targeting seniors and pre-retirees with simplified messaging around retirement security. This shift built on the foundational recovery from the 2002 bankruptcy and 2003 reorganization, enabling CNO to prioritize sustainable growth over legacy burdens. Post-rebranding, CNO streamlined its portfolio to focus on and , reducing exposure to lower-margin lines and enhancing operational efficiency. Effective January 1, 2010, the company discontinued sales of Private plans to concentrate on supplements and supplemental products like accident and critical illness coverage. drove annuity expansion, collecting $577.7 million in fixed index premiums and $1,005.5 million overall, while Washington National grew supplemental health premiums to $405.5 million through targeted to the middle market. Supporting this pivot, CNO completed a $650 million in December 2010, issuing $275 million in 9.0% senior secured notes and a new $375 million facility, which extended maturities to 2016 and bolstered liquidity for strategic investments. Rating agencies responded positively, with A.M. Best upgrading financial strength ratings to B+ for most subsidiaries by year-end. In subsequent years, CNO advanced its modernization through selective divestitures and expansions. A 2009 coinsurance transaction with Wilton Reassurance Company, fully integrated by 2010, ceded certain blocks, allowing premium redirection to core growth areas and contributing to a 46% decline in non-strategic life premiums at Washington National. This was followed by the July 2014 sale of Conseco Life Insurance Company to Wilton Reassurance for a net $220 million, shedding a closed-block life business and further sharpening focus on annuities and health supplements. The COVID-19 pandemic accelerated CNO's digital transformation starting in 2020, with investments in virtual consultation tools and agent training to sustain sales amid restrictions. In January 2020, CNO adopted a new customer-centric operating model, reallocating $11 million in annual savings toward technology and growth initiatives to streamline administration and enhance distribution. Complementing this, the February 2021 acquisition of DirectPath for $50 million expanded workforce benefits offerings, adding employee education, advocacy, and enrollment services to support employer-sponsored voluntary benefits. In June 2023, CNO announced plans to relocate its corporate headquarters within Carmel, Indiana, to a smaller, hybrid-work-friendly space at 11299 Illinois Street, reflecting post-pandemic operational shifts; the move was completed in early 2024. By December 31, 2024, total assets had grown to $37.3 billion. In September 2025, CNO acquired a strategic minority interest in Victory Park Capital, a global private credit manager, through a partnership with Janus Henderson Investors, enhancing its investment capabilities.

Business Operations

Products and Services

CNO Financial Group offers a diverse portfolio of and financial products designed to address the protection and retirement needs of individuals, particularly middle-income consumers. Its core offerings include for temporary coverage, whole life for permanent protection with accumulation, and universal life policies that provide flexible premiums and death benefits. These products help customers cover final expenses, replace income, or build legacy wealth. In the health insurance category, CNO provides supplemental health coverage for expenses related to cancer, accidents, and critical illnesses, which helps mitigate out-of-pocket costs not covered by primary insurance. For retirement-focused health needs, the company offers Medicare supplement plans to fill gaps in original Medicare, long-term care insurance for nursing home, assisted living, or in-home care services, and short-term care options. Annuities form another key pillar, encompassing fixed interest annuities for stable returns, fixed indexed annuities linked to market performance with downside protection, and immediate annuities that deliver guaranteed lifetime income streams. CNO's financial services include investment advisory through its subsidiary 40|86 Advisors, which specializes in fixed-income portfolio management and oversaw approximately $29 billion in assets under management as of December 31, 2024. These services support , home purchases, and legacy strategies. Additionally, workforce benefits solutions via Optavise encompass group voluntary for supplemental health and life coverage, alongside employee assistance programs that provide benefits education, advocacy, administration technology, and support to enhance employee .

Subsidiaries and Brands

CNO Financial Group's operating subsidiaries and brands primarily focus on delivering , , and benefits solutions tailored to middle-income Americans, with an emphasis on , protection, and workforce needs. The company's includes carriers, entities, and specialized service providers that support its core offerings in life, , annuities, and supplemental coverage. , the marketing brand of Bankers Life and Casualty Company, serves as CNO's primary platform for , annuities, and Supplement products aimed at middle-income individuals near or in . It operates through a network of career agents to address the insurance and needs of this demographic. , a key subsidiary, specializes in supplemental and products for middle-income working adults, distributed through worksite and individual channels to help protect against financial hardships from illness or injury. Established in 1911, it emphasizes accessible coverage for families and employees. Colonial Penn Life Insurance Company targets middle-income retirees aged 50 and older with affordable, straightforward and Supplement plans, marketed primarily through television to simplify access for this group. Its guaranteed acceptance policies cater to those seeking basic protection without medical exams. 40|86 Advisors, Inc., a wholly owned , functions as CNO's arm, overseeing fixed-income portfolios for the company's insurance subsidiaries and external clients, with approximately $29 billion in as of December 31, 2024. It focuses on and fixed-income strategies to support long-term . Optavise, introduced in 2022 as a worksite benefits brand, provides comprehensive employee solutions including health education, enrollment support, and wellness programs to help employers optimize benefits utilization and improve employee satisfaction. It operates through direct employer sales and a of brokers, unifying prior CNO worksite entities. PMA USA (Performance Matters Associates, Inc.), a division of CNO, supports the marketing and distribution of voluntary products through a nationwide , focusing on and for supplemental benefits in middle-income markets. Headquartered in , it aids in delivering CNO's solutions via entrepreneurial partnerships. myHealthPolicy.com, an online platform operated by Agency, Inc., serves as CNO's digital marketplace for and plans, enabling consumers to compare, enroll, and access agent support for nationwide coverage options. Launched in 2020, it facilitates convenient plan selection and switching for individuals seeking health protection.

Distribution and Sales Channels

CNO Financial Group employs a multi-channel to reach middle-income consumers, leveraging both traditional and modern methods to deliver and financial products efficiently. This approach includes in-person sales through a network of agents, , digital tools for , and strategic partnerships with third-party distributors. By diversifying its sales channels, CNO ensures broad accessibility while tailoring delivery to specific segments, such as seniors and working adults. The company's career agent network forms a cornerstone of its in-person efforts, particularly for products from brands like and Washington National. Through PMA USA, a division of CNO, over 11,400 —including approximately 4,900 exclusive and more than 6,500 independent partner —as of November 2025 conduct face-to-face consultations nationwide. These operate from more than 220 community offices, focusing on building personal relationships to sell supplemental health, , and related offerings. This model emphasizes localized service and has supported consistent growth in agent recruitment and productivity. Direct response marketing serves as a key channel for reaching cost-conscious customers, especially via the brand. This method generates leads through television advertisements, online promotions, and direct mail campaigns, enabling low-cost acquisition without relying on intermediaries. Leads are followed up via inbound calls or responses, allowing quick issuance to targeted demographics like retirees. This channel has proven effective in maintaining steady sales volumes while minimizing distribution expenses. Digital platforms enhance customer convenience by facilitating quoting, purchasing, and ongoing management. The myHealthPolicy.com website acts as an where users can compare and enroll in health plans, including options, with options for virtual agent support or self-service completion. Complementary online portals and mobile-accessible tools allow policyholders to view coverage details, make payments, and update information remotely. These digital enhancements have expanded reach, particularly during periods of increased online engagement. Partnerships broaden CNO's distribution beyond proprietary channels, integrating with external networks for specialized products. Annuities are distributed through broker-dealers and financial advisors, including via Securities, Inc., a FINRA-registered entity that supports investment advisory services. For employer-sponsored benefits, Optavise collaborates with businesses and a nationwide broker network to offer voluntary benefits and wellness programs, enabling customized group solutions without direct consumer interaction. These alliances leverage established relationships to tap into institutional and advisory markets.

Leadership and Governance

Executive Leadership

CNO Financial Group's executive leadership team directs the company's day-to-day operations and long-term strategy, with a strong emphasis on and growth in the sector following its 2003 reorganization. The leaders possess deep expertise in , , and , contributing to CNO's focus on supplemental health, life, and products for middle-income consumers. Gary C. Bhojwani has served as since January 1, 2018, overseeing overall operations, growth initiatives, and the management of key subsidiaries such as , , and Washington National. With a BS in from the and an MBA in and from the , Bhojwani brings over 25 years of insurance industry experience, including as CEO of from 2007 to 2012 and a member of the Board of Management at SE from 2012 to 2015. His tenure has prioritized operational efficiency and market expansion to enhance post-reorganization stability. Paul H. McDonough is Executive Vice President and , responsible for financial planning, reporting, and since joining in March 2019. Holding a BA in Government from and an MBA in Finance and Accounting from , McDonough has more than 20 years of experience in the industry, notably as of OneBeacon Insurance Group from 2005 to 2017. Earlier roles at The St. Paul Companies and honed his skills in treasury and strategic finance, supporting CNO's emphasis on prudent and capital allocation. Karen J. DeToro serves as of the Worksite Division since January 2024, leading , product development, and for employer-sponsored offerings. A Fellow of the and member of the American Academy of Actuaries, she holds a bachelor's in and English literature from and an MBA from Northwestern University's . DeToro's prior role as CNO's Chief from 2019 to 2023, combined with experience at Life and Consulting in actuarial transformation and , underscores her expertise in and within the sector. Yvonne K. Franzese is Executive Vice President and Chief Human Resources Officer, managing talent acquisition, employee relations, and organizational development since November 2017. With a BA in from , an MS in applied behavioral science, and PhD coursework in from , Franzese has extensive HR leadership in , including as Chief Human Resources Officer at of North America from 2007 to 2016. Her previous positions at , Citicorp, JPMorgan Chase, and , along with her service as a retired in the , inform her approach to building a stable workforce post-reorganization. Scott L. Goldberg acts as President of the Consumer Division since January 2020, directing sales, marketing, and operations for products. A with a BS in Finance from the University of Illinois and an MBA from the University of Michigan's , Goldberg joined CNO in 2004 and previously led the segment from 2013 to 2020. His earlier career at , , and provided foundational skills in strategy and consulting, enabling a focus on customer-centric growth and stability in CNO's core markets. Eric R. Johnson holds the position of and of 40|86 Advisors, Inc., managing CNO's investment portfolio since September 2003. A cum laude graduate of with a bachelor's in American history, has over 40 years in , including fixed-income investment roles at Capital Markets and Manufacturers Hanover Trust Company. His long tenure at CNO emphasizes conservative investment strategies to support the company's financial resilience in the . Mike Mead is Chief Information Officer, overseeing IT strategy, cybersecurity, and since January 2023. Holding a bachelor's in from and an MBA from , along with certifications as a Professional Coach and 5 Agilist, Mead brings 25 years of technology , primarily from 22 years at AIG in global transformation roles. His expertise enhances and data-driven decision-making, aligning with CNO's post-bankruptcy priorities for technological stability. The executive team also includes Jean Linnenbringer as Chief Operations Officer since January 2023, Rocco F. Tarasi as , Matthew J. Zimpfer as , and other key roles supporting the company's operations.

Board of Directors and Corporate Governance

The of CNO Financial Group consists of nine members as of 2025, with eight independent directors comprising the majority. This structure ensures a substantial portion of the board operates without material ties to the company, promoting objective oversight in line with guidelines. Daniel R. Maurer serves as the independent Board Chair, bringing expertise from his prior role as an executive at Inc., while Gary C. Bhojwani, the company's CEO, is the sole non-independent director. Other notable members include Mary R. (Nina) Henderson, a former corporate at Bestfoods with consumer goods leadership experience, and Chetlur S. Ragavan, former executive and at , contributing specialized knowledge; these selections reflect the board's emphasis on diverse professional backgrounds in , , and operations. CNO's governance practices include annual shareholder meetings, held virtually in 2025, where directors are expected to attend and address key issues such as executive compensation via non-binding advisory votes. The board operates through standing committees, including the Audit and Enterprise Risk Committee (chaired by Ragavan, overseeing financial reporting, internal audits, and cybersecurity risks), the Human Resources and Compensation Committee (focusing on executive pay structures with clawback provisions and risk-balanced incentives), the Governance and Nominating Committee (handling director nominations and related-party transactions), the Investment Committee (managing asset allocation), and the Executive Committee (supporting routine board actions). The company demonstrates commitment to environmental, social, and governance (ESG) principles through the Governance and Nominating Committee's oversight of sustainability strategies and corporate citizenship, as evidenced by an upgraded MSCI ESG rating to AA in 2024 and the publication of an annual Corporate Social Responsibility Report. Following its 2003 reorganization after proceedings as Conseco, CNO implemented enhanced and transparency standards, including board-level oversight of enterprise risks such as operational, financial, and strategic threats, with annual reviews led by the Audit and Enterprise Risk Committee. These reforms, embedded in current guidelines, also feature prohibitions on and hedging or pledging of company securities to align interests with shareholders and maintain .

Financial Performance

Key Financial Metrics

CNO Financial Group reported total revenue of $4.45 billion for the full year 2024, marking a 7.3% increase from the previous year, driven primarily by growth in insurance premiums and investment income. Net income for the same period reached $404 million, or $3.74 per diluted share, reflecting improved operating performance and favorable market conditions. Annuity collected premiums contributed significantly to this growth, rising 13% year-over-year, underscoring the company's focus on supplemental health and retirement products. The company's total assets stood at approximately $38 billion as of December 31, 2024, with a substantial portion allocated to its investment portfolio. This portfolio, valued at approximately $28 billion in total investments, featured a conservative allocation, with fixed maturities comprising the majority, including corporate bonds ($13.8 billion), municipal bonds ($3.3 billion), and commercial mortgage-backed securities ($2.3 billion). reserves supported the liability side, ensuring coverage for policy obligations amid steady policyholder retention. Key performance ratios highlighted CNO's financial health and strategic goals. The company achieved a (ROE) of 16.4% in 2024, with management targeting an operating ROE of 12% by 2027 through enhanced capital efficiency and sales momentum. The consolidated statutory risk-based capital (RBC) ratio for its U.S. subsidiaries was 383% at year-end 2024, exceeding 375% as of the third quarter of 2025, well above regulatory requirements and reflecting robust capitalization. In terms of policyholder support, CNO paid approximately $2.5 billion in benefits and claims during 2024, demonstrating its commitment to fulfilling obligations for , , and products. These payouts, combined with high policy retention, contributed to stable streams from existing business.
Metric2024 ValueNotes
$4.45 billion7.3% YoY growth
$404 millionUp 46% from 2023
Total Assets$38 billionIncludes $28 billion in investments
Premium Growth13% YoYKey driver of expansion
ROE16.4%Target 12% operating ROE by 2027
Statutory RBC Ratio383% (2024 YE); >375% (Q3 2025)Strong capitalization
Claims Paid$2.5 billion benefits

Recent Developments and Outlook

In the third quarter of 2025, CNO Financial Group reported of $23.1 million, or $0.24 per diluted share, alongside operating per diluted share of $1.29, reflecting a 16% increase year-over-year driven by favorable margins and results. Total new annualized premiums reached a record $125 million, up 26% from the prior year, with health new annualized premiums increasing 20% and life premiums rising 32%, highlighting robust demand in supplemental health and products. The company also raised its 2027 operating target by 50 s to a 200 basis point improvement over 2024 levels, aiming for approximately 12% ROE through enhanced capital efficiency. Strategic initiatives in 2025 included a second transaction with its affiliate, ceding $1.8 billion in supplemental health reserves effective October 1, which is expected to release capital and support growth in core insurance lines. CNO expanded sales channels, with platforms accounting for 37% of total sales and policy acquisitions up 22% year-to-date, enhancing accessibility for middle-income consumers. Additionally, the company announced plans to exit its Worksite Division fee services business by the first half of 2026, streamlining operations and projecting an annual pre-tax income boost of $20 million while retaining core insurance offerings. Challenges persisted amid interest rate fluctuations, which impact the company's interest-sensitive products and portfolio, though reinsurance deals have mitigated some strain. Regulatory shifts in , including a 24% decline in policy sales, prompted a pivot toward Medicare Supplement plans, reflecting evolving consumer preferences and compliance pressures. A non-cash goodwill impairment of $96.7 million related to prior acquisitions in benefits design and enrollment services further highlighted integration risks in the supplemental health segment. Looking ahead, CNO anticipates stable growth with Q4 momentum supported by a narrowed full-year 2025 operating guidance of $3.75 to $3.85 and continued sales expansion in annuities and advisory services. The company targets 10.5% operating for 2025. As of November 10, 2025, CNO's traded around $41 per share, with a of about 1.7%. On November 12, 2025, the company declared a quarterly of $0.17 per share, payable on , 2025, to shareholders of record on December 10, 2025.

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