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Mutual of Omaha

Mutual of Omaha Insurance Company is a and organization founded in 1909 and headquartered in , specializing in , Medicare supplement plans, annuities, dental coverage, group benefits, and mortgage services for individuals, businesses, and employer groups nationwide. In 2025, its board approved a plan to reorganize into a structure with the insurance company becoming a subsidiary, expected to complete in 2026. Originally established as the Mutual Benefit Health & Accident Association, the company began issuing health and accident insurance policies in in 1910 and expanded rapidly, achieving licensure in all 48 states by 1939. Key milestones include introducing the first insurance policy in 1936 during the , appointing Mabel L. Criss as the first female vice president in the insurance industry in 1929, and constructing its iconic headquarters at 33rd and Farnam streets in Omaha in 1939. Today, it maintains a strong financial position with approximately $55.4 billion in total enterprise assets and a statutory surplus of $4.3 billion as of June 2025, alongside high ratings from major agencies reflecting its stability. With more than 6,000 employees and over 6.7 million policies in force, Mutual of Omaha serves more than 23 million covered lives through 54,000 employer groups, paying out $8.1 billion in benefits in 2024. The company is guided by core values emphasizing customer focus, integrity, , , and , with a to help customers protect what they care about and achieve financial goals. Notably, it has sponsored the wildlife documentary series Mutual of Omaha's since its premiere in 1963, promoting conservation efforts through the ongoing production. Additionally, the Mutual of Omaha Foundation, established in , supports initiatives aimed at alleviating .

Company Overview

Business Operations

Mutual of Omaha is a company headquartered in , providing a range of and across the . The company offers individual products such as , Medicare supplement plans, annuities, income protection, critical illness coverage, and specialized policies for cancer, heart attack, and stroke; it also provides including investments and residential mortgages. For businesses and employers, Mutual of Omaha delivers group benefits like life, , and , dental, and coverage, alongside special risk solutions, business owner protections, retirement services, and group investment options. The company's operational model emphasizes multichannel distribution, including sales through career agents and producers, independent brokers and networks, direct channels via online platforms, phone, and mail, as well as support from 76 regional offices nationwide. This approach enables coverage for more than 23 million insured lives across all 50 states, with a focus on personalized financial planning through dedicated representatives and digital portals for policy management, claims, and benefits administration. Key business segments include individual life and , group benefits, retirement plans, and mortgage lending conducted through affiliated entities. In recent years, Mutual of Omaha has introduced initiatives to enhance customer wellness and accessibility, such as the Mutually Well healthy lifestyle program launched in 2019 for supplement policyholders, which provides personalized , , and relaxation plans via a . The company introduced online applications for supplement in 2014, streamlining enrollment and expanding direct-to-consumer options. In 2025, Mutual of Omaha's board adopted a reorganization plan in March, filed with the Department of Insurance in June, with a public hearing scheduled for November 20, 2025, to convert the primary entity to a insurer within a mutual structure by 2026, while maintaining United of Omaha Company as a . Mutual of Omaha's in Omaha features Dome structure, an energy-efficient underground facility completed in 1979 that originally housed employee amenities like a and . A new 44-story tower in , standing at 677 feet, reached its highest occupied floor in October 2025, making it the tallest building in and the region upon substantial completion, with full operations slated for 2026.

Financial Performance

Mutual of Omaha demonstrated robust financial performance for 2024, as reported in the 2025 list, supported by strong ratings from leading agencies that underscore its stability and capacity to meet policyholder obligations. The company earned an A+ (Superior) financial strength rating from A.M. Best, affirmed in March 2025, reflecting a strong and stable outlook amid favorable operating trends. For 2024, Mutual of Omaha reported total revenue of $14.622 billion, marking its position on the Fortune 500 list and highlighting sustained growth from $9.347 billion in 2018, driven primarily by expansions in supplement and segments. for the year stood at $146 million, contributing to a solid profitability profile despite market volatilities. The company's total enterprise assets reached $55.4 billion as of December 31, 2024, complemented by a statutory surplus of $4.1 billion, which bolsters its risk management and long-term solvency. With 6,532 employees as of 2024, Mutual of Omaha maintains an efficient operational scale to support its insurance operations nationwide. Key financial events have shaped the company's over the years. During the , Mutual of Omaha Bank acquired the deposits of two failed institutions—First National Bank of Nevada and First Heritage Bank—totaling approximately $3 billion, which expanded its banking footprint at a time of distress. In 2019, the company sold Mutual of Omaha Bank to for $1 billion, streamlining its focus on core businesses and generating significant capital for reinvestment.
Key Financial Metrics (2024)Value
Revenue$14.622 billion
Net Income$146 million
Total Enterprise Assets$55.4 billion
Statutory Surplus$4.1 billion
Employees6,532

History

Founding and Early Development (1909–1949)

Mutual of Omaha traces its origins to March 5, 1909, when Dr. C.C. Criss, along with his wife Mabel Criss and brother Neil Criss, acquired the charter for the Mutual Benefit Health & Accident Association in . The association filed articles of incorporation with the Insurance Department that year, establishing itself as a owned by policyholders and focused on providing affordable health and to working-class individuals who were often underserved by traditional insurers. Authorized to issue policies in on January 8, 1910, after meeting state requirements, the company emphasized simplified, low-premium coverage to build a stable foundation amid early economic uncertainties. The early years presented significant challenges, including slow initial growth and external crises. In 1917, the association expanded eligibility to working women in response to World War I labor demands. During the 1918 influenza pandemic, it consolidated with the Omaha Health & Accident Association, acquiring more than 3,000 policyholders and demonstrating resilience through strategic mergers that bolstered its operations. By 1920, licensed in 15 states, the company achieved $1 million in premium income, reflecting steady progress despite the post-war economic adjustments. V.J. Skutt joined the organization in 1924 as a , beginning a long tenure that would later shape its direction. Diversification and leadership transitions marked the interwar period. In 1926, the association incorporated the United Benefit Life Insurance Company as a subsidiary to offer , pensions, and annuities, broadening its product scope beyond health and accident coverage. Mabel Criss was elected vice president and general manager on February 11, 1929, becoming the first woman to hold an executive office in the company. Her husband, Dr. C.C. Criss, followed as president on February 11, 1933, guiding the firm through the . In 1936, responding to economic hardships, it launched its inaugural hospital insurance policy, providing benefits for daily room charges, operating rooms, , X-rays, services, and fees to support families facing medical costs. Expansion accelerated in the late and . By 1939, the association was licensed in all 48 states and two territories, and it broke ground on for its at 33rd and Farnam streets in Omaha, symbolizing its growing permanence. In 1941, it established a Group Insurance Department to address wartime needs, including full coverage adjustments after . On April 10, 1949, Dr. C.C. Criss resigned as president due to ill health and was appointed chairman of the board; V.J. Skutt was elected president four days later on April 14, signaling a new era of leadership as the company issued its 1 millionth policy that year.

Growth and Expansion (1950–1989)

Under the leadership of V.J. Skutt, who served as president from 1949 to 1970 and chairman until 1986, Mutual of Omaha underwent a profound transformation from a regional insurer to a national powerhouse. Skutt's strategic vision emphasized aggressive advertising and product diversification, tripling the company's income during the 1950s and enabling it to surpass $1 billion in benefits paid to policyholders by 1958. In 1962, the company formalized its branding as Mutual of Omaha Insurance Company, aligning with innovative marketing initiatives that positioned it for broader market penetration. This era also saw early media sponsorships, such as "Zoo Parade" from 1955 to 1957, hosted by future collaborator Marlin Perkins, laying groundwork for national visibility. A key infrastructure milestone came in 1979 with the completion of the company's iconic headquarters dome, a three-story underground facility topped by a large glass enclosure that added 190,000 square feet of space while prioritizing energy efficiency through innovative design. The dome's sustainable features, including natural lighting and reduced heating needs, reflected Mutual of Omaha's forward-thinking approach amid the era's energy crises. Meanwhile, the company expanded its media presence with the 1963 launch of Mutual of Omaha's Wild Kingdom, a wildlife documentary series hosted by Marlin Perkins that aired on NBC until 1971, reaching millions and enhancing the insurer's national brand recognition through engaging conservation storytelling. In 1973, the series ventured internationally by filming episodes in the Soviet Union, including "Winter in Russia" and "Summer in Russia," which highlighted global wildlife efforts and broadened the program's appeal. Subsidiary developments bolstered operational growth, notably the 1981 renaming of United Benefit Life Insurance Company to United of Omaha Life Insurance Company, streamlining its focus on life insurance, pensions, and annuities. Leadership transitions marked the period's close: in 1984, Thomas Skutt, V.J. Skutt's son, was appointed vice chairman and CEO, signaling generational continuity. The year 1986 brought poignant changes with Marlin Perkins's death on June 14 at age 81 from lymphatic cancer, ending an era for Wild Kingdom, and V.J. Skutt's transition to chairman emeritus. By 1987, the company introduced Spirit of Adventure TV specials on ABC, featuring Jim Fowler and Peter Gros, while naming Jack Weekly as president to guide further evolution.

Modern Developments (1990–present)

In the 1990s, Mutual of Omaha refocused on its core insurance operations under the leadership of Jack Weekly, who became chairman and CEO in 1998 after rising through the ranks since 1950. This period involved merging business units, enhancing customer service standards, and introducing new insurance products to strengthen its foundational offerings. Key initiatives included the formation of the Wildlife Heritage Center in 1992 to promote environmental awareness and the launch of the company's first in 1997, marking early digital engagement. Entering the 2000s, the company undertook a major brand revitalization in 2001, introducing the "Begin Today" slogan alongside an extensive and a sponsorship of to emphasize proactive health and financial planning. In 2002, Wild Kingdom returned to television on , reviving the long-running nature series with new episodes and a kids' summit event. Leadership transitioned with Daniel P. Neary appointed as president in 2003 and elevated to chairman and CEO in 2005, guiding strategic expansions. The company announced a $300 million Midtown Crossing in Omaha in 2006 and formed Omaha Financial Holdings, Inc., in 2007, which launched Mutual of Omaha Bank with over $700 million in assets. Other milestones included the 2004 introduction of the Drive, Chip and Putt initiative in partnership with the of and the USGA to promote youth golf. The 2010s saw continued evolution in leadership and product diversification. James Blackledge was named president in 2014 and CEO in 2015, later becoming chairman in 2018 upon Neary's retirement. In 2016, Mutual of Omaha formed its division through a with PrimeLending. The company launched the "Begin by Listening" in 2017 to highlight customer-centric approaches. Sponsorships expanded with a 2013 entry into racing as the title sponsor for Andretti Autosport. By 2019, Mutual of Omaha sold its banking operations to and introduced the Mutually Well healthy lifestyle program for supplement customers, offering access, fitness tools, and coaching. In the 2020s, Mutual of Omaha updated its corporate in 2020, replacing the longstanding Native American chief emblem with an to better align with its values of strength and loyalty. The company announced plans for a new headquarters in 2022, with construction beginning in 2023; by October 2025, the tower had surpassed the previous tallest building in at 677 feet, though full completion remains on track for fall 2026. In 2025, the board approved a reorganization plan to convert to a mutual structure owned by policyholders, with a public hearing scheduled for November 20, 2025, and a policyholder vote scheduled for March 2026 to enhance flexibility for growth while preserving mutual benefits.

Corporate Structure

Subsidiaries and Affiliates

Mutual of Omaha operates through a network of subsidiaries and affiliates that support its , financial, and activities. These entities enable specialized product offerings and market access while maintaining the parent company's focus on , , and solutions. United of Omaha Life Insurance Company, originally incorporated in 1926 as United Benefit Life Insurance Company and renamed in 1981, serves as the primary stock subsidiary. It provides a range of products including , fixed annuities, Medicare supplements, and services, distributed through the parent company's agency sales force and independent agents nationwide, except in . United World Life Insurance Company, established in 1983 as a wholly owned , specializes in supplement insurance, along with health, accident, and specialty life coverage. These products are offered through and agent networks, with licensing across the except Connecticut, , and the U.S. Virgin Islands. Mutual of Omaha Investor Services, Inc. functions as a registered , facilitating access to mutual funds and plans. It supports distribution through the parent company's agents and includes a dedicated Plans division for employer-sponsored solutions. Omaha Financial Holdings, Inc. (OFHI), formed in 2007 as a for banking and operations, oversees subsidiaries like Mutual of Omaha . This affiliate provides forward and products to residential customers. Companion Life Insurance Company, based in Melville, New York, focuses on individual and group products tailored to the New York market, where other subsidiaries face licensing restrictions. Omaha Insurance Company, founded in 2006, delivers supplement insurance through multiple channels, including and agent networks, to complement the parent company's health offerings. Omaha Supplemental Insurance Company, launched in 2019, offers supplemental health and coverage in select states, targeting niche protection needs. East Campus Realty, LLC manages the Midtown Crossing at Turner Park, a adjacent to Mutual of Omaha's in , encompassing office, retail, residential, and entertainment spaces. Looking ahead, Mutual of Omaha's board-approved reorganization plan, set for completion in 2026, will convert the parent company into a insurer under a structure owned by eligible policyholders; will remain a wholly owned .

Governance and Leadership

Mutual of Omaha operates as a mutual insurance company owned by its policyholders, which aligns its interests with those of its customers rather than external shareholders. The company's governance structure emphasizes accountability and integrity, with the board of directors overseeing strategic direction and risk management through dedicated committees. These include the Audit Committee, chaired by Edward Bonach; the Investment and Risk Committee, chaired by Rodrigo Lopez; the Talent Committee, chaired by Paula Meyer; and the Executive and Governance Committee, chaired by Derek McClain. As of November 2025, the comprises experienced professionals from diverse sectors, providing oversight on financial, operational, and strategic matters. Key members include Josephine Abboud, President and CEO of Methodist Hospital and of , serving on the and ; Edward Bonach, retired CEO of with over 40 years in insurance, as Chair and and member; James Boyle, former CEO of Foresters Financial and Mutual Life Insurance Company, on the and Talent Committees; Kimberly Ellison-Taylor, CEO of KET Solutions and expert in IT and , on the ; Tamara Franklin, at with expertise in , on the and and Talent Committees; Rodrigo Lopez, Chairman of AmeriSphere and real estate specialist, as and Chair; Derek McClain, retired Chief Underwriting and Officer at Company and legal/financial leader, as Lead and and Chair; and Paula Meyer, retired President of RiverSource Funds and veteran, as Talent Chair. James Blackledge, the company's Chairman and CEO, also serves on the and . The executive leadership team supports the board in day-to-day operations across key business areas. James Blackledge has served as Chairman and Chief Executive Officer since 2018, having been appointed President in 2014 and CEO in 2015 after joining the company in 1989. Other key executives include Scott Ault, Executive Vice President of Workplace Solutions; Brad Buechler, Executive Vice President of Senior Solutions; Ryan Comins, Chief Investment Officer; Jason Coyle, Chief Audit and Risk Officer; Nancy Crawford, General Counsel; Richard Hrabchak, Chief Financial Officer; Michael Lechtenberger, Chief Information Officer; Liz Mazzotta, Chief Administrative Officer; and Stacy Scholtz, Executive Vice President of Financial Solutions. Notable leadership transitions have shaped the company's . Daniel P. Neary served as from 2003 to 2014 and as Chairman and CEO from 2005 to 2018, succeeding John Weekly and guiding the firm through expansion in . Earlier, V.J. Skutt led as from 1949 to 1970, transforming Mutual of Omaha from a regional insurer into a national powerhouse during a period of rapid growth. These transitions reflect a commitment to internal succession and long-term stability in governance.

Sponsorships and Media

Wild Kingdom

Mutual of Omaha began sponsoring with its premiere on January 6, 1963, on , where it was hosted by naturalist , then director of the St. Louis Zoo, and zoologist . The program quickly became a family-oriented educational staple, introducing viewers to global habitats, animal behaviors, and early conservation challenges through on-location adventures and expert narration. It aired initially on Sunday afternoons before shifting to , fostering a sense of wonder about the natural world while subtly tying into Mutual of Omaha's brand philosophy of "protection"—paralleling safeguards with efforts to preserve . The sponsorship has endured since inception, with Mutual of Omaha producing the series to promote . By 1971, transitioned to first-run syndication across Mutual of Omaha's national network, expanding its reach to local stations and maintaining popularity through the with repeats and new content focused on and habitat preservation. Notable episodes included 1973 specials documenting a historic scientific exchange between the and the , showcasing innovative conservation techniques amid tensions. After ' retirement in 1985, the original run concluded in 1988, but the show's legacy persisted through reruns and initiatives like the 2005 launch of the Wild Kingdom Adventure Tour—a mobile interactive exhibit that brought education to fairs and festivals nationwide, emphasizing hands-on learning about . The series relaunched in 2002 on with fresh specials hosted by figures like Peter Gros, revitalizing its focus on adventure and for a new generation. Complementary efforts included the 2002 Wild Kingdom Kids Summit, a nationwide essay contest for children aged 9–12 that gathered winning ideas on and culminated in an event with wildlife experts, aiming to inspire young environmentalists. Marking its 50th anniversary in 2013, Mutual of Omaha hosted a Wild Guide Contest to engage participants in sharing personal wildlife stories, reinforcing the program's educational mission. In its contemporary form, Mutual of Omaha's Protecting the Wild debuted in 2023 on and Peacock, co-hosted by veteran Peter Gros and wildlife ecologist Dr. , with contributions from experts like Eli Knapp on topics such as African . The series centers on global protection efforts, from operations to habitat restoration, blending thrilling fieldwork with actionable insights on threats like and human-wildlife conflict. This iteration has garnered acclaim, including Dr. 's 2025 Gracie Award for On-Air Talent in the Lifestyle, Entertainment category from the Alliance for Women in Media Foundation. Additionally, the directing team received a 2025 Daytime Emmy nomination for Single Camera Non-Fiction Program, marking the second consecutive year for such recognition.

Professional Golf Sponsorships

Mutual of Omaha's sponsorship of professional golf embodies the company's core values of integrity, accountability, and teamwork, aligning with the discipline and perseverance required in the . The program supports athletes on both the and Tour, providing branding visibility through logos on apparel and equipment during tournaments. This initiative builds on the company's long-standing involvement in sports marketing, dating back to earlier endorsements such as its sponsorship of starting in 2001 and an associate sponsorship with Andretti Autosport in beginning in 2013. Additionally, Mutual of Omaha co-presented the Drive, Chip and Putt golf skills competition with the from 2004 to 2008, fostering youth participation in the sport. As of 2025, Mutual of Omaha's roster of golf ambassadors includes eight professionals: and Padraig Harrington on the , Annika Sorenstam as an LPGA legend, , Taylor Montgomery, Isaiah Salinda, and Steven Fisk on the , and on the Tour. These athletes, who collectively hold over 130 worldwide victories, represent a mix of established champions and rising talents, promoting Mutual of Omaha's brand through their performances and charitable efforts. Key initiatives under the program include "GolfZen" segments aired on the , which highlight moments of focus and resilience in golf, sponsored in partnership with to tie into broader conservation themes. The company also aligns with major events, such as supporting its ambassadors' participation in in 2025, where players like and Padraig Harrington competed while showcasing the Mutual of Omaha logo. These efforts enhance brand visibility among golf enthusiasts and underscore the company's commitment to the sport's global audience. The sponsorship program contributes to Mutual of Omaha's by increasing exposure through televised tournaments and , with ambassadors appearing in promotional content year-round. This ongoing investment was reaffirmed in the company's Q1 2025 Investor Presentation, highlighting golf sponsorships as a key component of brand-building initiatives alongside operational excellence.

Recognition

Industry Awards

Mutual of Omaha has received numerous accolades for its performance in , , and innovation within the insurance industry. In the 2025 U.S. Individual Study, the company ranked highest among 24 providers, achieving a score of 707 and outperforming 23 competitors across factors such as product offerings, price, communication, and claims handling. The company's financial strength has been consistently recognized by A.M. Best, which affirmed an A+ (Superior) for Mutual of Omaha Company and its subsidiaries, including United of Omaha Company, on March 13, 2025, with a stable outlook. This reflects strong strength, adequate operating performance, favorable business profile, and appropriate . Mutual of Omaha has maintained this A+ since at least 2016, underscoring its long-term reliability in meeting policyholder obligations. In terms of product-specific recognition, Mutual of Omaha continues to earn strong evaluations in ongoing assessments, including a 3.5-star rating in NerdWallet's 2025 analysis for its competitive term and whole life products. The company also holds a leading market position in supplement , as noted in A.M. Best's evaluations of its established presence in senior health coverage. Mutual of Omaha , a , was awarded the Award at the Total Expert 2025 Accelerate Conference's Expy Awards on November 4, 2025, for innovative use of and in and client , highlighting the company's forward-thinking approach to mortgage services. Additionally, Mutual of Omaha's sponsorship of Wild Kingdom Protecting the Wild earned a Daytime Emmy nomination in 2025 for Outstanding Directing Team for a Single Camera Daytime Non-Fiction Program—the second consecutive year of such recognition—which enhances the insurance brand's visibility and reputation for supporting educational wildlife content.

Employer and Community Recognition

Mutual of Omaha has received recognition for its workplace culture and employee satisfaction through ' annual rankings. In 2025, the company was named to ' list of America's Best Large Employers at #38 overall, marking the sixth consecutive year on the list and achieving the highest ranking among large employers based in as well as the third highest within the industry. Additionally, recognized Mutual of Omaha as one of America's Best Employers for Company Culture in 2025, ranking #6 overall and #2 in the sector, based on employee feedback regarding , belonging, and opportunities. The company earned the NAB Leadership Foundation's 2024 Corporate Leadership Award for its commitments to , , and environmental , with the recognition extending into ongoing initiatives in 2025. Mutual of Omaha supports initiatives through the Mutual of Omaha Foundation, established in 2005 to address , , and vitality, having granted over $75 million to date. The foundation complements corporate and employee-driven programs, including a volunteer initiative where associates contribute thousands of hours annually to local causes. Brief ties to efforts via Mutual of Omaha's sponsorship further enhance these impacts. With 6,532 employees as of 2025, Mutual of Omaha emphasizes diversity and , supported by board members like Tamara Franklin, whose expertise in data analytics and aids inclusive workplace advancements, including nine employee resource groups focused on equity and belonging.

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