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Cosmic Thing

Cosmic Thing is the fifth studio album by American band The B-52's, released on June 27, 1989, by . Following the 1985 death of founding guitarist Ricky Wilson, the album represented the band's return after a four-year hiatus, with production handled in part by and . It achieved significant commercial success, peaking at number 4 on the chart and earning quadruple platinum certification from the RIAA for sales exceeding four million copies in the United States. Key singles "" and "" propelled its popularity, marking The B-52's breakthrough into mainstream audiences with their quirky, danceable sound. The record's optimistic themes and polished production revitalized the group's career, solidifying their influence in alternative and party rock genres.

Background and Development

Band Context and Challenges

The B-52's formed in Athens, Georgia, in 1976 as an eccentric new wave ensemble, quickly gaining traction with their self-titled debut album released on July 6, 1979, which sold over 500,000 copies and featured hits like "Rock Lobster." Their 1980 follow-up, Wild Planet, built on this momentum with quirky, hook-driven tracks that cemented their cult following in the post-punk scene. However, by the mid-1980s, internal pressures from record label expectations to refine their sound clashed with the band's experimental ethos, contributing to creative stagnation. The release of on September 8, 1986, marked a commercial nadir, as the album failed to resonate with audiences amid shifting music trends and received limited promotion. This setback was overshadowed by the death of founding and primary Ricky Wilson on October 12, 1985, at age 32, from AIDS-related complications, which occurred just after recording sessions and left the band emotionally shattered. The loss exacerbated existing tensions, prompting the group to forgo touring and enter an indefinite hiatus, during which members pursued individual projects amid grief and uncertainty about the band's viability. In 1988, drummer Keith Strickland initiated the reformation by urging the remaining members—Fred Schneider, Kate Pierson, Cindy Wilson, and himself—to reconvene and compose fresh material, with Strickland assuming lead guitar duties to fill Wilson's role. This pivot emphasized practical creative renewal over external validation, driven by the practical imperative to sustain their artistic output following years of dormancy and underwhelming sales that had strained resources. The process reflected a grounded commitment to collaboration, yielding demos that propelled work on Cosmic Thing.

Songwriting Process

Keith initiated the songwriting for Cosmic Thing in late 1987 by composing instrumental pieces as a personal response to grief following the death of guitarist Ricky Wilson two years earlier. By 1988, shared these demos with bandmates , , and , prompting the group to reconvene collaboratively after a period of hiatus. This process emphasized group jamming sessions where members contributed lyrics, melodies, and arrangements iteratively, marking a departure from the band's earlier, more minimalist punk-influenced style toward structured, anthemic songs with prominent hooks. The core quartet handled primary songwriting credits across the album, with no external co-writers involved for key tracks. For "Love Shack," the band employed spontaneous improvisation during rehearsals, generating raw vocal ideas and refining them through trial-and-error selection of effective phrases, such as the iconic "tin roof rusted" line, before formalizing the structure. Similarly, "Deadbeat Club" originated from Strickland's early guitar riffs and evolved into an autobiographical reflection on the band's Athens origins, referencing their informal "Deadbeat Club" gatherings where they jammed without commercial ambitions, often dismissed by peers as unproductive. This collaborative method, centered on empirical experimentation rather than preconceived narratives, allowed integration of personal history—such as nods to locales and youthful escapades—while prioritizing rhythmic drive and vocal interplay suited to the band's quirky, party-oriented aesthetic. The resulting songs balanced accessibility with the group's eccentric edge, reflecting practical adaptations to sustain momentum post-hiatus amid industry expectations for broader appeal.

Recording and Production

Studio Sessions

Recording for Cosmic Thing primarily occurred at in Bearsville, , with additional work at Dreamland Recording Studios in West Hurley, , during late 1988 and early 1989. Pre-production took place at , where the band refined demos amid a hiatus following the commercial underperformance of their prior album . The sessions emphasized efficiency due to limited resources and the quartet's reconfiguration after guitarist Ricky Wilson's 1985 death from AIDS-related complications, which shifted drummer to guitar and incorporated session musicians like bassist Sara Lee. Producers and were enlisted for their proven ability to merge polished pop structures with rhythmic drive; Was, known for eclectic soul-rock productions with , oversaw analog-recorded tracks, while Rodgers, famed for Chic's disco-funk and hits like David Bowie's Let's Dance, handled digitally recorded cuts mixed analog. This division allowed targeted enhancements via overdubs, addressing the raw energy of initial tapes without expansive layering constrained by budget. The process concluded by spring 1989, enabling the album's June 27 release on . Mixing shifted to facilities, including for select tracks like "" and Skyline Studios for others, prioritizing a cohesive yet vibrant soundstage suited to the band's quirky style. These logistical choices reflected pragmatic adaptation to the group's circumstances, yielding streamlined arrangements that amplified vocal interplay and groove over complex instrumentation.

Key Personnel and Techniques

Nile Rodgers produced and mixed six tracks on Cosmic Thing, including "(Shake That) Cosmic Thing," "Channel Z," "Love Shack," "Deadbeat Club," "Roam," and "Topaz," leveraging his expertise in crafting danceable rhythms drawn from his Chic productions to enhance the album's groove-oriented energy. Don Was produced the other four tracks—"Dirty Back Road," "Devil in My Car," "Inner Psycho," and "Strawberry Fields Region"—prioritizing an organic texture through analog recording methods that preserved the band's raw performance dynamics. Tom Durack engineered and mixed Rodgers' sessions, utilizing for precision followed by analog mixing to balance clarity and warmth, while second engineers Ed Brooks and Keith Freedman assisted in capturing layered vocal arrangements central to the B-52's sound. Was' tracks employed full analog workflows on A80 tape machines and vintage consoles with microphones, contributing to the album's vibrant percussion and bass tones without excessive processing. Keith handled guitar duties, replicating elements of the late Ricky Wilson's percussive, angular style through targeted amp and effects choices to maintain stylistic continuity. Session contributors included bassist and keyboardist Tommy Mandell, whose analog synth integrations added textural depth to tracks like "Cosmic Thing," supporting the production's focus on efficiency to sidestep the sonic clutter of earlier efforts like . This streamlined approach emphasized live-feel grooves over layered overdubs, enabling quicker takes that highlighted the band's vocal interplay and rhythmic drive.

Musical Composition and Style

Track Analysis

"Cosmic Thing" consists of ten tracks totaling approximately 47 minutes, blending rhythms with structures characterized by layered vocal harmonies, driving guitar riffs, and percussive elements that foster a cohesive atmosphere. The album's musical framework prioritizes energetic grooves and quirky instrumentation over complex arrangements, with lines—often provided by Sara Lee—anchoring most songs except "Channel Z," which omits for a raw, percussive edge. Tracks employ straightforward verse-chorus forms augmented by call-and-response vocals between Fred Schneider's spoken-word delivery and the soaring harmonies of and , creating an infectious, dance-driven momentum that underscores the band's emphasis on unpretentious fun as the core appeal. The , "Cosmic Thing" (3:50), opens with a buoyant synth and handclaps, establishing a foundation in a mid-tempo groove that builds through guitar stabs and group chants. "" (5:21), a standout in C , features a cowbell-driven intertwined with call-and-response hooks, evolving from sparse verses to a chaotic, horn-augmented breakdown that amplifies its raw energy via simple chord progressions like I–bIII–IV–bVI. Instrumentation highlights Strickland's rhythmic guitar and organ swells, propelling the track's party ethos without reliance on thematic depth. Similarly, "" (4:54) in at 135 delivers an upbeat, surf-inflected pop structure with jangly guitars and steady bass, its repetitive motif reinforcing rhythmic propulsion over melodic variation. "Channel Z" (4:49) deviates with its bass-less arrangement, leaning into through clattering percussion, distorted guitars, and vocal lists that mimic broadcasts, maintaining high energy via tempo-driven repetition rather than harmonic complexity. "Deadbeat Club" (4:45) adopts a nostalgic gait with twangy riffs evoking influences, its structure cycling through hazy verses and harmonious refrains supported by keyboard textures. Across the album, these elements— from "Junebug"'s (5:04) surfy twang to the closer "Follow Your Bliss" (4:08)'s ambient synth washes—cohere through shared percussive vitality and vocal interplay, prioritizing visceral enjoyment as the unifying causal force.

Themes and Influences

The lyrics of Cosmic Thing emphasize escapist fantasy and absurd relational dynamics, portraying surreal scenarios such as interstellar romance in the and nomadic in "Roam," which evoke a sense of boundless, whimsical liberation unbound by earthly constraints. These motifs draw from the band's signature blend of Southern —characterized by exaggerated, playful Americana like roadside shacks and vibes—without delving into overt ideological framing, instead prioritizing universal frivolity as a counter to mundane reality. Band member has noted that many lyrics reference their formative , experiences, infusing the album with nostalgic irreverence that amplifies its party-anthem ethos. Stylistically, the album reflects influences from garage rock's raw energy and surf instrumentation, evident in the twangy guitars and driving rhythms, merged with disco's upbeat propulsion and pop's quirky vocal harmonies, all filtered through the experimental ethos of the underground scene. This synthesis, honed in the band's early low-fi experiments, contributed to Cosmic Thing's polished yet eccentric sound, enabling a commercial resurgence by broadening appeal beyond niche audiences to mainstream dance floors. The milieu, with its house-party origins and gender-fluid performances, causally shaped this revival, as the band's unpretentious absurdity resonated amid late-1980s pop's formulaic trends. Released in the shadow of guitarist Ricky Wilson's death from AIDS-related illness, the album's insistent levity—criticized by some as superficial—functions as a deliberate embrace of life's absurd joys, fostering broad appeal rather than niche mourning or . from sales exceeding four million copies underscores how this perceived shallowness, rooted in over profundity, propelled universal , countering narratives that overemphasize subcultural specificity amid the era's health crises. The band's own reflections frame the work as a life-affirming pivot, prioritizing rhythmic uplift and silly narratives to transcend personal tragedy without prescriptive messaging.

Release and Promotion

Album Launch

Cosmic Thing was released on June 27, 1989, by in the United States, marking the band's return to recording after a four-year . The album launched with a focus on revitalizing the group's commercial prospects through its energetic, accessible sound, positioning it for radio play and retail distribution. Initial press materials, including a four-page biography distributed in promotional kits, underscored the B-52's evolution and market viability rather than dwelling on prior setbacks. The release strategy prioritized the U.S. market, with the album available in multiple physical formats: 12-inch (catalog number 1-25854), audio cassette, and . variants followed soon after, including European pressings on and cassette, adapting packaging for regional distributors while maintaining core artwork featuring the band in bold, colorful poses amid cosmic motifs that evoked retro-futuristic playfulness. This visual emphasis aligned with the album's thematic blend of space-age whimsy and party vibes, aiding shelf appeal in record stores.

Singles and Marketing

The lead single from Cosmic Thing, "(Shake That) Cosmic Thing", was released in 1989 ahead of the album's launch, serving as an initial promotional vehicle tied to the film's Earth Girls Are Easy soundtrack appearance. This was followed by "Channel Z" as a U.S. teaser single, selected by Warner Bros. executives to demonstrate the band's revitalized sound post-hiatus. "Love Shack" emerged next on June 20, 1989, initially as the third single but gaining traction through re-promotion amid rising album buzz. "Roam" closed the sequence in late 1989 into 1990, capitalizing on prior momentum. Music videos amplified these releases, with "Channel Z" directed by Drew Carolan, "" and "" by , and the title track featuring official visuals emphasizing surreal, party-centric aesthetics. Heavy rotation on provided viral exposure, as the channels' format favored visually eccentric content matching the band's style. Promotional tactics focused on radio to build organic demand, alongside interviews where members highlighted escapist joy and whimsy over didactic messaging, reinforcing their apolitical party- identity amid the era's cultural shifts. These efforts linked to 1990 touring logistics for sustained visibility, prioritizing broad appeal through lighthearted narratives rather than niche . The "Love Shack" video's humorous, inclusive depiction—featuring drag performer and chaotic roadside antics—directly catalyzed wider recognition by prioritizing entertainment value, enabling crossover success without polarizing viewers via overt ideology.

Commercial Performance

Chart Performance

Cosmic Thing debuted at number 96 on the chart dated July 22, 1989. Benefiting from the momentum of its singles, the album exhibited a sustained climb over subsequent months, reaching its peak position of number 4 on the chart dated March 10, 1990. This trajectory contrasted sharply with the band's prior albums, such as Whammy! (1983), which peaked at number 29, underscoring Cosmic Thing's role in the group's commercial resurgence after a period of diminished chart impact following the 1985 death of guitarist Ricky Wilson. Internationally, Cosmic Thing achieved top-10 status in several markets, peaking at number 8 on the with 27 weeks of presence. It topped the charts in and during 1989–1990. The album's singles drove much of its chart endurance. "Love Shack," released in September 1989, debuted at number 84 on the before peaking at number 3 for two weeks in November 1989. "Roam," issued in December 1989, followed a similar path, debuting at number 80 and ascending to number 3 in March 1990 while also reaching number 10 on the chart. These Hot 100 peaks represented the band's strongest mainstream airplay performance to date, with both tracks logging extended runs amid the pre-Nielsen SoundScan era's reliance on radio and retail reporting.

Sales and Certifications

Cosmic Thing achieved significant commercial success, with over four million copies sold in the United States, earning a 4× Platinum certification from the (RIAA) for shipments exceeding four million units. This milestone reflected strong domestic demand driven by hit singles and rather than industry subsidies or fleeting trends. The album's long-tail sales were sustained by repeated radio rotations and video exposure on networks like , contributing to its profitability in the late music market characterized by the rise of compact discs and blockbuster releases. Internationally, the album received multiple certifications underscoring its market performance:
RegionCertificationUnits Shipped/Sold
2× Platinum140,000
Platinum100,000
Platinum15,000
Platinum300,000
These awards, based on verified industry thresholds, highlight organic consumer uptake across key territories without reliance on non-market factors. Aggregate certified sales across reported countries total approximately 4.57 million units, though actual global figures likely surpass this due to uncertified markets.

Critical Reception

Contemporary Reviews

Upon its release in June 1989, Cosmic Thing received generally favorable reviews from music critics, who praised its buoyant energy and polished production as a successful reinvention following the band's hiatus after guitarist Wilson's death from AIDS-related illness in 1985. The album's hooks and danceable tracks were highlighted for capturing the B-52's signature eccentricity within a more accessible pop framework, with producers and credited for enhancing the group's quirky harmonies and rhythms without diluting their whimsy. Robert Christgau of The Village Voice assigned it a B grade in his Consumer Guide, viewing it as a solid effort that channeled the band's resilience into escapist fun amid personal tragedy, though he noted its reliance on familiar party tropes over deeper innovation. Jon Pareles, writing in The New York Times later that year, observed that the B-52's had adeptly merged their kitsch-laden style with Top 40 viability, marking a shift to present-tense songwriting that emphasized hedonistic immediacy over past experimentalism. While most critiques focused on the record's musical merits rather than for the band's , a minority from punk-leaning outlets dismissed it as formulaic and overly commercialized, arguing it traded edge for novelty appeal akin to their debut but lacking raw urgency. This perspective framed Cosmic Thing as an evolution toward pop , prioritizing over subversive roots.

Retrospective Assessments

In 2019, marking the album's 30th anniversary, Billboard highlighted Cosmic Thing as a source of catharsis for the band following the death of guitarist Ricky Wilson, emphasizing how hits like "Love Shack" provided emotional release and revitalized their career through infectious, upbeat energy. This perspective underscored the record's role in transforming personal tragedy into communal celebration, with its playful tracks enduring as vehicles for escapist fun amid broader cultural shifts toward frivolity in late-1980s music. User-driven aggregators reflect sustained appreciation, with assigning an average score of 3.52 out of 5 from over 2,700 ratings, indicating broad recognition of its energetic new wave-pop fusion as a high point in the band's . Later analyses, such as a 2006 , praised the album's bold integration of the B-52's uninhibited style with polished contemporary production, viewing it as a successful evolution rather than dilution. Some retrospective critiques, however, point to over-commercialization as a , noting the slicker sound departed from the raw, eccentricity of earlier works like their debut, potentially softening the band's subversive edge for mainstream appeal. This view holds that the emphasis on radio-friendly hooks prioritized over experimental quirkiness, though proponents counter that such adaptability enabled wider . The album's persistent high user engagement and reissue demand affirm that audiences favored its unforced joy and rhythmic drive, evidencing a preference for substantive entertainment over more prescriptive or angular artistic statements.

Achievements and Criticisms

Cosmic Thing achieved significant recognition for revitalizing The B-52's career following the 1985 death of guitarist Ricky Wilson and the band's subsequent creative hiatus, transforming them from cult favorites into mainstream successes through its infectious blend of , surf , and elements. The lead single "Love Shack" earned two in 1990: Best Group Video and Best Art Direction, highlighting the video's innovative, low-budget aesthetic that captured the song's spontaneous party vibe. Additionally, "Love Shack" received a Grammy nomination for Best Pop Performance by a Duo or Group with Vocal in 1990, underscoring the album's role in pioneering a quirky, genre-fusing formula that prioritized rhythmic energy and communal escapism over introspective lyricism. Critics occasionally faulted the album for its perceived shallowness, arguing that its relentless cheerfulness and call-and-response hooks prioritized pandering over substantive depth, potentially diluting the band's earlier eccentric edge. Some reviewers expressed initial resistance to its exaggerated quirkiness, viewing the playful vocals and surreal themes as overly gimmicky or an exercise in superficial fun rather than artistic evolution. Interpretations framing the record as primarily " escapism"—emphasizing its campy, pansexual undertones amid the AIDS —have been advanced in certain cultural analyses, yet this overlooks the album's empirically validated universal appeal, as its hit-driven structure resonated across demographics through unpretentious joy rather than niche . Minor lyrical inconsistencies, such as abrupt shifts in narrative whimsy, were noted but did not undermine the cohesive party ethos that propelled its enduring formula.

Touring and Live Performances

Cosmic Thing Tour

The Cosmic Thing Tour, supporting the band's 1989 album of the same name, began in July 1989 following the album's release on June 27. The first documented performance occurred on July 30 at The Fillmore in San Francisco, California. This marked the group's return to extensive live touring after a four-year hiatus prompted by the 1985 death of guitarist Ricky Wilson, during which the remaining members focused on individual projects and grieving. The tour, also referred to as the Cosmic Tour, encompassed approximately 135 shows from 1989 to 1990, with 68 performances logged in 1989 alone across North American venues. It primarily covered the , featuring stops at major theaters and auditoriums such as the Fox Theatre in on November 30, 1989, and the San Francisco Civic Auditorium on December 30, 1989. Logistics were managed through detailed itineraries distributed to band and crew, outlining travel routes, venue arrivals, performance schedules, and hotel accommodations for dates in October 1989 and December 1989–January 1990. The tour's execution adapted to the band's surging popularity, driven by hits like "," necessitating scaled-up production for larger crowds and incorporating coordinated stage elements like beehive hairstyles and energetic to maintain the group's signature quirky aesthetic. International legs extended the tour into Europe and Australia in 1990, building on domestic momentum with performances that highlighted the band's revitalized stage presence. A representative example includes a June 4, 1990, show at the Cynthia Woods Mitchell Pavilion in , captured for live recordings that underscored the tour's high-energy execution amid expanding fame. The rigorous schedule tested the quintet's endurance, as vocalists and , guitarist , and supporting musicians navigated back-to-back dates in an era before modern tour support technologies, relying on precise planning to sustain performances across continents.

Setlist and Reception

The Cosmic Thing Tour's typical setlist blended tracks from the album with earlier hits, opening with "Cosmic Thing" followed by "Bushfire," "," "," "," "," "," and "," before transitioning to "," "," and "," and closing with classics like "" and "." This structure emphasized the band's revival, prioritizing high-energy and surf rock staples to sustain audience momentum across 90-120 minute shows. Live adaptations featured variations such as elongated performances of "," incorporating call-and-response elements where audiences joined in on lyrics like "tin roof, rusted," fostering interactive participation that extended the song's runtime beyond its studio version. recordings and live releases from 1990, such as the , The Woodlands performance, demonstrate the band's technical proficiency, with tight and vocal harmonies maintaining precision amid improvisational crowd engagement. These elements recaptured the group's early quirky, party-oriented vibe post-hiatus, though some observers noted occasional repetition in set structures leading to mid-tour fatigue for repeat attendees. Reception was largely positive, with shows in arenas seating up to 18,000 selling out amid the album's chart success, drawing praise for the band's infectious energy and ability to transform venues into dance parties. Contemporary accounts highlighted the performances' role in revitalizing the career, with fans and reviewers describing explosive crowd responses that echoed the album's escapist themes, though a minority critiqued over-reliance on hits for lacking deeper experimentation. Live footage and audience reports confirm sustained technical execution, underscoring the tour's success in delivering reliable, high-spirited entertainment without major lapses.

Track Listing and Credits

Standard Edition

The standard edition of Cosmic Thing, released by in the United States on June 27, 1989, features ten tracks produced by and . All songs were written by the band's core members—, , , and —with additional lyrical contributions from Robert Waldrop on several tracks, including "" and "."
No.TitleWriter(s)Length
1."Cosmic Thing"Pierson, Schneider, Strickland, 3:50
2."Dry County"Pierson, Schneider, Strickland, , Waldrop4:54
3."Deadbeat Club"Pierson, Schneider, Strickland, 4:45
4."Love Shack"Pierson, Schneider, Strickland, , Waldrop5:21
5."Junebug"Pierson, Schneider, Strickland, 5:04
6."Roam"Pierson, Schneider, Strickland, , Waldrop4:54
7."Bushfire"Pierson, Schneider, Strickland, 4:58
8."Channel Z"Pierson, Schneider, Strickland, 4:49
9."Topaz"Pierson, Schneider, Strickland, 3:21
10."Wig"Pierson, Schneider, Strickland, 4:20
Certain singles from the album featured edited versions for radio play, such as the 4:23 edit of "Love Shack," while B-sides included extended mixes like the "B-52's Megamix" (6:36) on the "Deadbeat Club" 12-inch single. International editions, particularly in Europe and Australia, often appended bonus tracks such as "Queen of Las Vegas" or alternate mixes, extending the runtime beyond the U.S. standard's 46:16 total.

Personnel

The B-52's Additional musicians
  • Sara Lee – bass guitar (tracks 2–7, 9, 10), keyboards and backing vocals (track 10)
  • – drums (track 1)
  • – keyboards (track 1)
Production

Legacy and Cultural Impact

Long-Term Influence

Cosmic Thing achieved enduring commercial viability, selling over 4.5 million copies worldwide, including more than four million units in the United States where it earned quadruple platinum certification from the RIAA. This performance not only rescued the B-52's from near dissolution after the of guitarist Ricky Wilson but also demonstrated the market potential for eccentric, danceable alternative pop, influencing the genre's shift toward accessible, high-energy formats in subsequent decades. The album's singles, particularly "Love Shack" and "Roam," have maintained consistent popularity through radio play, media placements, and event usage, with "Love Shack" functioning as a de facto standard for celebratory gatherings due to its infectious hooks and communal sing-along structure. This longevity stems from the record's emphasis on unpretentious fun, which provided escapist relief during the late 1980s' social strains, including the AIDS epidemic that directly affected the band, rather than through didactic messaging. Although queer-centric outlets have characterized Cosmic Thing as a subversive "" amid Reagan-era and personal tragedy, such interpretations overlook the album's apolitical core—its success arose from prioritizing rhythmic exuberance and over , modeling a causal pathway where broad, feel-good appeal drives cultural persistence over niche ideological framing. This formula prefigured acts blending pop hooks with playful irreverence, reinforcing alternative music's viability as mainstream entertainment unbound by overt political agendas.

Reissues and Recent Developments

In 2019, Rhino Records issued a 30th anniversary expanded edition of Cosmic Thing on June 28, featuring a remastered version of the original album alongside B-sides, remixes, and an unreleased live concert recording from a 1989 performance in Texas. The two-disc set, also available digitally, totals 31 tracks and highlights alternate mixes such as a "rock version" of "Love Shack." Subsequent reissues include a numbered-edition LP, noted for its enhanced dynamics, dead-quiet pressing, and three-dimensional soundstage that amplifies the album's upbeat production. On September 4, 2025, published The ' Cosmic Thing by Pete Crighton as part of the 33 1/3 series, examining the album's production processes, coded themes in the band's , and historical context within their discography up to 1989. Band members have discussed the album's lasting resonance in recent interviews, attributing its appeal to evocations of early camaraderie and the influence of deceased guitarist Ricky Wilson. , in an October 2024 conversation, described how tracks on Cosmic Thing reference the "time of innocence" with Wilson, aiding the band's emotional recovery post his death from AIDS-related illness. and Pierson, in a Grammy.com reflection, emphasized the album's therapeutic role in channeling Wilson's spirit amid 1980s cultural challenges.

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