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Don C

Don C (born Don Crawley; c. 1977) is an fashion designer, , and former renowned for founding the luxury brand Just Don in 2011. Born and raised on Chicago's South Side, he emerged as a key figure in streetwear by blending high-end materials with sports-inspired aesthetics, particularly through his signature snapback hats trimmed in python and other exotic leathers. Crawley's early career in the involved selling vintage throwback jerseys from his car trunk on streets, which laid the foundation for his deep ties to sports apparel and urban . He gained prominence in the industry as the manager of and an executive at , while co-founding the influential RSVP Gallery boutique in alongside , fostering collaborations between , , and high . Just Don quickly became a staple for its premium reinterpretations of athletic gear, including basketball shorts with functional pockets—a innovation that has since permeated contemporary . His collaborations span elite brands such as Jordan, Nike, Converse, Levi's, and Clarks Originals, producing limited-edition sneakers, apparel, and accessories that merge luxury craftsmanship with cultural relevance. In 2022, the Chicago Bulls appointed him as their Creative Strategy and Design Advisor to elevate fan engagement, merchandise, and community initiatives, drawing on his lifelong fandom and local roots. The following year, he assumed the role of Creative Director for premium goods at Mitchell & Ness, where he continues to revive throwback styles and partner on projects like MLB's Cooperstown Collection. Crawley's work has earned him recognition as one of the most influential Black designers in streetwear, emphasizing storytelling, innovation, and connections to Chicago's cultural heritage.

Early life

Childhood and family

Don C, born Don Crawley (c. 1977), grew up on 's South Side in a working-class neighborhood that immersed him in the city's vibrant street culture from an early age. His family, of descent, had roots tracing back to the South, with his parents having migrated to , where they raised him amid the influences of , sports, and urban life that would later shape his creative outlook. A pivotal part of his childhood involved bonding with his father over games, attending matches on "$2 Tuesday" nights at the old from the second balcony seats. These outings fostered a deep, lifelong connection to and the team, embedding sports as a core element of his early environment alongside the rhythmic pulse of local scenes and the entrepreneurial spirit of South Side street culture. This foundational exposure to community-driven creativity also sparked his initial observations of local fashion styles, blending athletic wear with urban flair. His upbringing in this dynamic setting highlighted the resilience and cultural richness of working-class Chicago families, where everyday interactions with music, athletics, and neighborhood innovation laid the groundwork for his future pursuits.

Initial interests in music and fashion

Growing up in Chicago during the 1990s, Don C developed a strong passion for hip-hop music amid the city's dominant house music scene. He identified as a hip-hop enthusiast from an early age, even before the genre gained widespread mainstream appeal, often facing criticism from peers who favored local house tracks. This affinity was shaped by the vibrant local hip-hop culture, including influences from earlier artists like Michael Jackson and Lionel Richie, which laid the foundation for his enduring connection to the genre. Don C's early experimentation with fashion began in his youth, where he customized clothing and accessories inspired by sports figures and rap artists. As a young kid, he would alter Nikes using his mother's nail polish, blending personal creativity with athletic aesthetics. By his teenage years, this evolved into sketching designs, particularly drawing from NCAA sportswear like shirts from teams such as , , UNLV, Georgetown, and , incorporating elements like jacquard collars to elevate everyday fan gear. He also customized hats and other items, reflecting a self-taught approach to style that merged urban flair with sports influences. Chicago's streetwear culture profoundly impacted Don C's developing interests, fostering a unique blend of sports and urban aesthetics. Attending Chicago Bulls games with his father became a cherished childhood tradition, immersing him in the electric atmosphere of the 1990s NBA era dominated by and exposing him to the intersection of athletics and style. This environment, combined with the city's burgeoning scene, encouraged his hobbies by highlighting how rap artists and athletes styled throwback jerseys and custom pieces, inspiring his own creative explorations.

Career

Music management and early ventures

In the early 2000s, Don C, whose real name is Don Crawley, entered the music industry as the DJ and road manager for during West's ascent at . This role involved coordinating West's performances and travel logistics as he transitioned from producer to solo artist, including support for key releases like West's debut album in 2004. Crawley's involvement stemmed from his longstanding passion for , cultivated during his Chicago youth, which propelled him into professional opportunities within the genre. By 2004, advanced to a managerial position at G.O.O.D. Music, the independent label founded by , where he oversaw artist development and tour operations. In this capacity, he served as an A&R representative, scouting talent and guiding emerging acts through recording and promotional activities, while also managing logistics for label tours that supported albums such as 's . His efforts contributed to the label's growth, fostering a roster that included artists like and , and he played a key role in high-profile projects, including A&R for the 2011 collaborative album by and . In 2009, co-founded RSVP Gallery in alongside , establishing a streetwear that doubled as an experimental space for his design concepts and retail strategies. The store quickly became a hub for limited-edition apparel and , blending music culture with and providing with hands-on experience in curation and sales ahead of his later ventures.

Founding and growth of Just Don

Just Don was founded in 2011 by Don C (Don Crawley), inspired by the custom snapback hats he crafted for and other rappers, including and . These early pieces drew from street culture, particularly the "buck fifty" hats worn by drug dealers, reimagined with luxury elements like python skin brims and genuine leather detailing to elevate the classic . The brand's launch filled a niche for high-end headwear, blending aesthetics with premium craftsmanship that appealed to celebrities and athletes alike. The signature products of Just Don revolve around luxury streetwear that prioritizes opulent materials such as lambskin leather, satin, and exotic skins, often infused with sports-inspired motifs from MLB and NBA teams. Hats featuring embroidered team logos and adjustable strapbacks quickly became icons, gaining popularity among high-profile figures like and , who sported them courtside and on stage. This focus on athletic heritage combined with elevated design—such as natural brims and custom accents—established Just Don as a go-to for blending urban fashion with sports . The brand's growth evolved organically from bespoke custom orders to structured collections, marking a shift toward broader accessibility while maintaining exclusivity. By 2015, Just Don had expanded beyond headwear into full apparel lines, introducing items like vintage-inspired shorts, tracksuits, and team-themed jerseys that echoed the brand's sports motif. Leveraging Don C's prior experience at RSVP Gallery in , which honed his retail acumen, the company built a robust distribution strategy through select boutiques and online channels. This expansion culminated in the opening of stores, including the primary location at 170 N. Sangamon Street in 's West Loop neighborhood, solidifying the brand's physical presence in key markets like .

Major collaborations and partnerships

One of the pivotal moments in Just Don's trajectory was its inaugural collaboration with Jordan Brand in 2013, which introduced a collection featuring an 1 sneaker and a matching snapback , merging the brand's luxury snapback aesthetic with Jordan's iconic basketball heritage. This partnership built on Just Don's early hat designs, renowned for python leather brims, to blend streetwear opulence with sneaker culture. Subsequent releases, including a 2015 hat collection comprising 16 limited-edition snapbacks with Wings and logos, further solidified the alliance, with pieces priced between $425 and $675 and quickly becoming collector staples due to their premium materials like python paneling. Expanding beyond Jordan, Just Don partnered with Timberland in 2018 to reimagine the classic 6-inch , releasing two elevated variants: a model with heel panels and slim laces, and a version featuring plush suede and gold hardware, both embroidered with Just Don branding. These limited-edition drops, priced at $190 and launched on November 17 via Timberland's site and select retailers, sold out rapidly, highlighting the fusion of Timberland's rugged utility with Just Don's high-end detailing and appealing to winter enthusiasts. Similarly, the 2018 Levi's collaboration, tied to , produced denim-focused pieces like trucker jackets and 501 tearaway jeans with basketball motifs and Chicago-inspired elements, such as six-pointed stars from the city flag, which generated significant buzz and sold out at pop-up events in and . In 2018, Just Don collaborated with on the ERX-260 basketball sneaker, reintroducing the silhouette with luxury updates like pony-hair uppers, accents, and "DONS" replacing the original "CONS" . The collection included multiple colorways, such as a white pony-hair "Zebra" edition, emphasizing Just Don's signature opulence in athletic footwear. Just Don also partnered with on several projects, including the 2017 Air Force 1 High "AF100" collaboration, which featured premium leather and metallic accents, and the 2020 Chicago-inspired Air Force 1 High released during , incorporating city motifs like the municipal flag device. These drops blended luxury with Nike's iconic silhouettes, enhancing the brand's presence in sneaker culture. Just Don's profile surged through high-profile endorsements and custom designs for celebrities, notably the Buck Fifty hat—a snakeskin-brimmed debuted by in 2011 and prominently worn by in the 2011 "Otis" music video and during the , embedding the brand in iconography. By 2018, Scott's frequent styling of Just Don pieces, including during performances and in campaigns, amplified the brand's visibility in both and circles, with custom elements like monogrammed apparel further bridging luxury and artist expression. More recent collaborations include the 2024 partnership with , releasing a limited-edition collection inspired by , featuring apparel and accessories for . Additionally, as of 2024, Just expanded into WNBA merchandise, including natural brim hats and apparel for teams like the .

Professional roles

Chicago Bulls creative advisor

In February 2022, C was appointed as the Creative Strategy and Design Advisor for the , a role in which he applies his expertise in and branding to enhance the team's visual identity and fan engagement. As a lifelong Bulls fan who grew up attending games at the United Center with his father during his childhood on Chicago's South Side, C brings an authentic connection to the organization that informs his advisory work. In this capacity, Don C has led initiatives to design team apparel, develop merchandise lines, and create immersive fan experiences that blend luxury and accessibility. A flagship project is the inaugural 1966 x Just Don collection launched in February 2023, which marked the first official collaboration between the Bulls and Don C's brand, Just Don; it featured elevated items such as rugby shirts, hockey jerseys, joggers, track jackets, and coach jackets inspired by the team's 2022-23 City Edition uniforms and private label 1966. The collection was exclusively available at the United Center's Madhouse Team Store starting February 24, 2023, emphasizing limited-edition pieces that extend the Bulls' aesthetic beyond traditional sportswear. Don C's contributions have significantly impacted the Bulls' branding by incorporating elements into NBA promotions, such as premium materials, bold patterns, and cultural nods to Chicago's heritage, thereby attracting a broader, fashion-forward audience while honoring the team's legacy. This approach draws directly from his South Side roots, infusing authenticity into initiatives that elevate the franchise's lifestyle offerings.

Mitchell & Ness creative director

In February 2023, Don C was appointed as the of Premium Goods at , a role that builds on his prior collaborations with the brand dating back to 2021. In this position, he oversees the creative direction for the company's luxury throwback apparel, focusing on innovative and culturally relevant products that reimagine vintage sports aesthetics with modern influences. Don C's responsibilities include directing premium collections for NBA and MLB leagues, such as elevated jerseys, headwear, and shorts that blend nostalgic elements with high-end materials and design twists, targeting collectors, athletes, and fashion enthusiasts. His approach emphasizes "NBD" (Never Been Done) innovation, prioritizing boundary-pushing designs over replication to elevate the brand's heritage sportswear into luxury territory. This draws from his experience with 's sports-themed apparel, which previously informed joint ventures like and No Name lines. Among his notable projects, Don C spearheaded the launch of the MLB Cooperstown Collection in April 2023, featuring premium Just Don celebrating expansion teams such as the Colorado Rockies, Florida Marlins, Arizona Diamondbacks, and Tampa Bay Devil Rays. He also introduced a new NBA and headwear collection honoring early international players like , , and , incorporating details like pockets on to enhance functionality and style. These initiatives reflect his vision of merging vintage authenticity with contemporary luxury, fostering collections that resonate across sports and streetwear communities.

Personal life

Family and relationships

Don C resides in , maintaining close ties to the South Side community where he grew up and continues to draw inspiration from its cultural roots. He was married to businesswoman Kristen Noel from April 2014 until their separation in late 2023; the couple, who share two sons, filed for dissolution of marriage in , in March 2024, with proceedings ongoing as of 2025. has described their life as a balance of and parenthood, emphasizing a grounded approach influenced by their shared commitment to family amid professional demands. Beyond his immediate family, Don C maintains long-standing personal friendships within circles, including a close bond with dating back to the early 2000s; he served as best man at West's 2014 wedding to . These relationships, rooted in shared origins rather than solely business ties, contribute to his emphasis on loyalty and authenticity in personal connections.

Philanthropic activities

Don C has been actively involved in supporting Chicago youth through his role as Creative Strategy and Design Advisor for the , where he participates in mentorship programs aimed at empowering young people from underserved communities. In the 2024-2025 season, he contributed to the "Kickin’ It With Stix" initiative, a collaboration with the C.H.A.M.P.S. Male Mentoring program, by sharing his personal success story as a native to inspire 30 teens, focusing on , open dialogue, and pathways to achievement for young Black men. His South Side upbringing, marked by exposure to street culture and challenges, has motivated this emphasis on community upliftment through targeted guidance. A key aspect of Don C's contributions includes hands-on design workshops with students at Math, Science & Technology High School in Chicago's neighborhood, a predominantly low-income area. Through the Bulls' Infinity Project, in partnership with , he collaborated with high school students over multiple seasons to co-create apparel and merchandise, such as a custom deck of playing cards and New Era snapback hats inspired by Latinx heritage and Bulls motifs, fostering creativity and professional skills in arts and design. These sessions provide underprivileged youth with real-world experience in fashion and branding, aligning with broader Bulls community efforts to promote educational and artistic opportunities. Beyond the Bulls, Don C has supported youth mentoring organizations through high-profile charitable partnerships tied to his Just Don brand. In 2020, during in , he partnered with and the Common Ground Foundation—a nonprofit founded by rapper to provide creative and educational programs for youth—on a campaign where $10 donations unlocked chances to win exclusive items from Just Don and other collaborators, raising funds for local youth initiatives. Earlier, in 2013, Just Don teamed up with Jordan Brand for charity auctions featuring limited-edition 1s and snapbacks, with all proceeds benefiting Big Brothers Big Sisters of America, a national mentoring network that pairs adult volunteers with at-risk youth to promote .

Legacy

Influence on streetwear culture

Don C pioneered the "athluxury" trend by elevating everyday sports headwear into high-end fashion staples through his brand Just Don, launched in 2011, which reimagined baseball caps and snapbacks with premium materials like python leather and gold hardware, transforming them from street essentials to luxury items priced at up to $450. His designs drew from Chicago "buck fifty" hats associated with local culture, infusing them with innovative spins that blended athletic silhouettes with opulent details, influencing subsequent brands like and Off-White in merging with designer aesthetics. This approach not only popularized retro elements like sneakers but also set a blueprint for athluxury by making premium accessible yet exclusive, as seen in rapid sell-outs of his Brand collaborations. In the evolution of during the , Don C played a pivotal role by creating custom pieces that bridged rap aesthetics with elevated materials, such as the signature Buck Fifty hat debuted by in 2011 and prominently featured on during the "Otis" and . These designs, often incorporating , , and hand-stitched elements inspired by music genres, were adopted by artists including , , and , shifting wardrobes from basic street staples to sophisticated luxury-sport hybrids that emphasized personal expression and cultural storytelling. His work underscored a broader trend where icons used to assert status, with Just Don's pieces becoming synonymous with the era's blend of bravado and refinement in rap visuals and performances. Don C's cultural impact extended to globalizing Chicago's streetwear scene through co-founding RSVP Gallery in 2009 with , a conceptual that curated , , and , positioning the city as a creative hub beyond and . By showcasing local influences alongside international brands, RSVP and Just Don inspired a new generation of designers, fostering a vibrant ecosystem that highlighted Chicago's unique fusion of , sports, and urban grit, with worldwide shipping and celebrity endorsements amplifying its reach. This legacy continues to shape global by emphasizing authenticity and community-driven innovation over .

Awards and recognition

Don C was included in Hypebeast's inaugural Hypebeast Hundred list in 2015, recognizing his innovative contributions to through the Just Don brand and his influence in blending with luxury elements. By 2019, Don C received prominent features in major publications highlighting his status as a pivotal figure in design. profiled him as a "streetwear legend" in coverage of his Just Don collaboration with , emphasizing his high-end aesthetic and cultural impact. Similarly, described him as an "acclaimed designer" in an in-depth interview on his Fall/Winter 2019 collection, underscoring his role in shaping hip-hop-inspired apparel. In recent years, Don C's expertise has been formally acknowledged through high-profile industry appointments that affirm his leadership in fashion and sports. In 2022, the named him their Creative Strategy and Design Advisor, praising him as an "internationally renowned artist and designer" for initiatives enhancing fan engagement and NBA fashion aesthetics. This was followed in by his appointment as of Premium Goods at , a role that leverages his legacy in sportswear to elevate heritage collections. In 2024, he collaborated with the on the Pepsi Dig In initiative, celebrating Chicago's fashion heritage through limited-edition apparel. As of 2025, Gallery announced plans for new retail expansions, building on its foundational role in streetwear curation.

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