Face Yourself
Face Yourself is the third Japanese-language studio album by the South Korean boy band BTS, released on April 4, 2018, by Big Hit Entertainment, Virgin Records, Universal Music Japan, and Def Jam Recordings.[1] The album comprises 12 tracks, including Japanese versions of seven songs from BTS's prior Korean releases Wings (2016) and Love Yourself: Her (2017), and five original Japanese tracks.[1] It debuted at number one on Japan's Oricon Albums Chart, selling 282,032 copies in its first week, and entered the US Billboard 200 at number 43 with 12,000 equivalent album units.[2] The album's production blended electro-pop, hip-hop, and alternative elements, with contributions from producers such as Pdogg and "hitman" bang, reflecting BTS's thematic focus on self-reflection and the "Love Yourself" series.[3] "Don't Leave Me" served as the theme song for the Japanese drama Signal, while the project supported BTS's growing international presence following their breakthrough in Japan with prior releases like Wake Up (2014) and Youth (2016). Commercially, Face Yourself was certified double platinum by the Recording Industry Association of Japan for over 500,000 shipments.[4] Critically, the album received praise for its polished adaptations and emotional depth, contributing to BTS's expansion in the J-pop market amid their global rise, including sold-out arena tours in Japan.[5] By mid-2018, it ranked fourth on Oricon's year-half album sales chart, and has shipped over 600,000 copies in Japan as of 2023, underscoring its enduring popularity.[6][4]Background
Announcement and development
Face Yourself was announced on February 1, 2018, via BTS's official Japanese Twitter account, confirming its release as the group's third Japanese studio album on April 4, 2018. The announcement detailed three limited editions—A, B, and C—along with a preliminary tracklist that included Japanese adaptations of key tracks from prior Korean releases, such as "Blood Sweat & Tears," "DNA," "MIC Drop," "Not Today," and "Spring Day," as well as the original Japanese song "Crystal Snow" and two additional new tracks.[7] The album's development aligned with BTS's broader Love Yourself series, aiming to deepen their connection with Japanese audiences through a mix of localized versions of global hits and bespoke original content. It compiled seven Japanese renditions of songs from Wings (2016) and Love Yourself: Her (2017), alongside three new Japanese compositions: "Don't Leave Me," "Let Go," and "Outro: Crack". These originals were crafted in collaboration with Japanese and Korean producers to blend BTS's signature style with cultural nuances, emphasizing themes of introspection and farewell resonant in the Love Yourself narrative.[8][9] Production for the new tracks involved key contributors, including Soma Genda as producer for "Crystal Snow," which features orchestral electro-pop elements, and Pdogg for "Don't Leave Me," serving as the theme for the Japanese drama Signal. "Let Go" was written by Japanese songwriters Hiro, Jun, Sunny Boy, and UTA. The process also encompassed visual elements, with behind-the-scenes footage of album jacket photoshoots released online to build anticipation.[10][11][12] Limited editions incorporated a five-day Japan documentary on DVD or Blu-ray, capturing BTS's promotional activities, fan interactions, and glimpses into the album's preparation during their visit to the country. This footage underscored the group's hands-on approach to market-specific adaptations and their growing international footprint.[13]Recording
The recording of Face Yourself took place primarily between 2017 and early 2018, aligning with BTS's expanding activities in the Japanese market following their previous Japanese releases. The album features Japanese-language versions of tracks from earlier Korean albums such as Wings, Love Yourself: Her, and singles like "DNA" and "MIC Drop," requiring re-recording of vocals to accommodate new lyrics while preserving the original instrumental foundations. Two new original Japanese songs, "Don't Leave Me" and "Let Go," were composed specifically for the project, alongside the original track "Crystal Snow". Production was led by Big Hit Entertainment's in-house team, with Pdogg serving as producer for the majority of tracks (2–6, 8, and 10) and co-producer on track 7, while UTA handled tracks 1, 7, 11, and 12, and Soma Genda produced "Crystal Snow" (track 9). Andrew Taggart, known for his work with The Chainsmokers, contributed to the production of "DNA - Japanese ver." (track 4).[14][9][15][10] Vocals were recorded by BTS members RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook at Big Hit Entertainment's facilities in the Nonhyeon-dong area of Gangnam, Seoul, South Korea, where the group has historically conducted most of their studio work. The engineering team included longtime collaborators such as Pdogg, who handled vocal recordings for tracks 2–6, 8–11; Slow Rabbit for tracks 2, 9, and 11; Supreme Boi for tracks 2, 4, and 6; and Park Kiwon for tracks 4, 6, 9, and 11. Additional engineers like Jung Wooyoung (tracks 7, 9–11), Sam Klempner and Shaun (track 2), Daishi Iiba (track 8), and Peter Ibsen (track 10) contributed to specific sessions, ensuring precise adaptation of the group's performances to Japanese phonetics and phrasing. The process emphasized vocal harmony and emotional delivery, particularly for the new ballads, with "Don't Leave Me" featuring layered ad-libs to convey its themes of desperation and attachment.[9][16] Mixing occurred across multiple international facilities to refine the album's J-pop and hip-hop fusion. Key sessions took place at Larrabee Sound Studios in Los Angeles, where Jordan "DJ Swivel" Young mixed track 2 and Jaycen Joshua handled tracks 6 and 8; Prime Sound Studio Form in Tokyo, with James F. Reynolds on tracks 3–5 and 10, and Naoki Yamada on track 9; and other locations including D.O.I. for tracks 1, 7, 11, and 12. Mastering was primarily completed at Sterling Sound in New York by Randy Merrill for tracks 1–4 and 6–12, with Alex DeYoung mastering track 5 at DeYoung Masters. This global workflow, coordinated by executive producers Bang Si-hyuk (Korea) and Kazuhiro Imanari (Japan), allowed for a cohesive sound that bridged BTS's Korean roots with Japanese market expectations.[9]Release and promotion
Editions
Face Yourself was released in four physical editions on April 4, 2018, by Universal Music Japan under the Virgin Records imprint.[17] These editions catered to different collector preferences, featuring the same 12-track CD but varying supplementary materials. A digital version was also made available simultaneously through major streaming platforms.[18] The Regular Edition (catalog number UICV-1095) includes the standard CD housed in a jewel case, accompanied by a 24-page booklet containing lyrics and artwork. Priced at ¥3,056 (tax included), it provides the core album experience without additional media.[17] Limited Edition Type A (UICV-9277) bundles the CD with a Blu-ray disc featuring high-definition content, including music videos for "Blood Sweat & Tears" (Japanese ver.) and "MIC Drop" (Japanese ver.), a dance version of the latter, a five-day Japan documentary, live performances of "DNA" and "MIC Drop" from Yokohama Arena, and behind-the-scenes footage of the album jacket photoshoot.[19] Limited Edition Type B (UICV-9278) mirrors Type A in content but substitutes the Blu-ray with a standard-definition DVD version of the same videos, documentary, live clips, and making-of feature.[20] Limited Edition Type C (UICV-9279) offers the CD paired with an expansive 68-page photo booklet, emphasizing visual memorabilia over video extras.[21]| Edition | Catalog Number | Contents | Key Features |
|---|---|---|---|
| Regular | UICV-1095 | CD + 24-page booklet | Standard audio and lyrics |
| Limited Type A | UICV-9277 | CD + Blu-ray + booklet | HD music videos, documentary, live performances |
| Limited Type B | UICV-9278 | CD + DVD + booklet | SD music videos, documentary, live performances |
| Limited Type C | UICV-9279 | CD + 68-page photo booklet | Extensive photography collection |
Singles and marketing
To promote Face Yourself, BTS released "Crystal Snow" as an original Japanese track on their eighth Japanese single, a triple A-side package titled MIC Drop/DNA/Crystal Snow, on December 6, 2017.[22] This single also featured Japanese versions of "MIC Drop" and "DNA," blending established hits with new material to build anticipation for the album. "Crystal Snow" received a music video emphasizing winter imagery and group harmony, contributing to the single's commercial success in Japan.[22] The primary promotional track from Face Yourself itself was the original song "Don't Leave Me," released alongside the album on April 4, 2018.[23] This electronica-infused track debuted at No. 1 on the Billboard World Digital Song Sales chart, marking BTS's seventh leader there and highlighting their growing Japanese market dominance.[23] "Don't Leave Me" served as the opening theme for the Japanese remake of the South Korean drama Signal, with an official promotional video incorporating drama footage to tie the song's themes of loss and connection to the storyline.[24] This collaboration amplified exposure, as the drama aired on Fuji TV starting April 10, 2018, leveraging BTS's fanbase to boost viewership.[25] Marketing for Face Yourself emphasized BTS's expansion in Japan through multi-format editions and multimedia content. Universal Music Japan issued initial limited editions (A, B, and C) on April 4, 2018, including photobooks, DVDs with music videos for Japanese versions of "Blood Sweat & Tears" and "MIC Drop," and a documentary on the group's activities. Later U.S. releases on November 16, 2018, featured a standard edition and two limited editions (A and B) with Blu-ray or DVD footage of BTS's Japan visits and performances, targeting international fans via retailers like Amazon.[13] Teaser images and short clips of original tracks like "Let Go" were shared on social media, aligning with the album's "Love Yourself" series narrative of self-reflection, while radio appearances and anime/drama tie-ins enhanced cross-media promotion.[26]Music and lyrics
Composition
Face Yourself is the third Japanese-language studio album by the South Korean boy band BTS, released on April 4, 2018, through Big Hit Entertainment and Universal Music Japan. The album comprises 12 tracks, including Japanese adaptations of seven songs from BTS's prior Korean releases—such as "Blood Sweat & Tears," "DNA," "Not Today," "Spring Day," "MIC Drop," "Go Go," and "Best of Me"—alongside three original compositions, an introductory instrumental, and an outro. These adaptations retain the core structures and arrangements of the originals while incorporating Japanese lyrics to appeal to the local market, blending BTS's signature hip-hop and pop foundations with electro-pop elements.[8][3][9] Musically, the album showcases genre versatility within the K-pop framework, featuring upbeat hip-hop tracks like the remix-infused "MIC Drop," emotional electro-pop in "Best of Me" (produced in collaboration with The Chainsmokers' Andrew Taggart), and orchestral EDM in the new track "Don't Leave Me." Ballads such as "Let Go" and "Crystal Snow" emphasize tender vocal harmonies and piano-driven arrangements, highlighting the vocal prowess of members Jin and Jimin, while rap sections underscore the contributions of RM, Suga, and J-Hope. The overall sound balances high-energy dance rhythms with introspective melodies, reflecting BTS's genre-hopping style.[27][3][28] Production was overseen by Big Hit's in-house team, with key contributions from producers Pdogg (arranger, composer, engineer) and Slow Rabbit (vocal arranger, recording engineer), alongside Japanese producer UTA for original tracks like "Let Go." Executive production involved "Hitman" Bang from Big Hit and Kazuhiro Imanari from Universal Music Japan, ensuring a fusion of Korean production expertise with localized arrangements. Mixing engineers such as James F. Reynolds handled audio polishing for several tracks.[29][9][15]Themes
The album Face Yourself serves as an extension of BTS's Love Yourself series, emphasizing themes of self-acceptance, introspection, and confronting one's true identity amid emotional turmoil. As part of this broader narrative, the record explores the complexities of love—not merely romantic but also self-directed—urging listeners to embrace vulnerability and face reality without pretense. RM has described the series' core message as one of self-love, stating, "We wanted to talk about self-love... It’s about accepting yourself, even the parts you don’t like," which underscores the album's focus on personal growth through honest self-confrontation.[30] This aligns with the title's imperative to "face yourself," positioning the project as a reflective chapter in BTS's ongoing exploration of inner strength and authenticity. Central to Face Yourself are motifs of fragility and transience in relationships, mirrored in its original tracks. For instance, "Crystal Snow" employs the metaphor of delicate, melting snow to depict the ephemeral nature of love, capturing the anxiety and uncertainty that accompany deep emotional bonds. The lyrics evoke a sense of longing and impermanence, portraying love as beautiful yet fleeting, much like crystals that dissolve under warmth.[31] Similarly, "Don't Leave Me" delves into fears of abandonment and isolation, using imagery of shadows and darkness to symbolize life's uncertainties and the desperate plea for connection. The song's narrative conveys a struggle against despair, highlighting resilience in the face of potential loss. "Let Go," meanwhile, addresses the painful process of release, reflecting on heartbreak and the necessity of moving forward from attachments that hinder self-discovery, thereby reinforcing the album's theme of liberation through acceptance. Through Japanese adaptations of prior Love Yourself and Wings-era songs, such as "Blood Sweat & Tears" and "DNA," the album reinforces these ideas by recontextualizing them for introspection in a new linguistic and cultural framework. J-Hope elaborated in a promotional interview that Face Yourself embodies "directly facing reality," suiting BTS's stylistic evolution toward raw emotional honesty. Overall, the record prioritizes conceptual depth over novelty, using its compilation format to weave a tapestry of self-reflection that encourages listeners to confront and cherish their multifaceted selves.[32]Commercial performance
Charts
Face Yourself debuted strongly on international music charts, reflecting BTS's growing popularity in Japan and globally. In its home market for the release, the album topped the Oricon Daily Album Chart on April 4, 2018, the day of its release. It maintained its lead to reach number one on the Oricon Weekly Album Chart for the week ending April 10, 2018, with first-week sales of 282,000 physical copies. This marked BTS's third consecutive number-one album on the chart and their highest first-week sales for a Japanese release at the time. The album spent a total of 13 weeks on the Oricon Weekly Album Chart and ranked fourth on the mid-year Oricon album chart for the first half of 2018. By the end of the year, it placed in the top ten of Oricon's annual album sales ranking, the highest for any non-Japanese artist. On the Billboard charts in the United States, Face Yourself entered at number 43 on the Billboard 200 dated April 14, 2018, with 12,000 equivalent album units, including 4,000 in traditional album sales. This debut made it, at the time, the third-highest-charting Japanese-language album in Billboard 200 history and the highest for a Korean act. The album also debuted at number one on the Billboard World Albums chart—BTS's fifth consecutive leader there—and number ten on the Billboard Digital Albums chart. It further peaked at number 41 on the Billboard Top Album Sales chart.| Chart (2018) | Peak Position |
|---|---|
| Oricon Weekly Album (Japan) | 1 |
| Billboard 200 (US) | 43 |
| World Albums (US) | 1 |
| Digital Albums (US) | 10 |
| Top Album Sales (US) | 41 |
Sales and certifications
Face Yourself achieved strong commercial performance primarily in Japan, where it debuted at number one on the Oricon Weekly Album Chart, selling 188,085 physical copies on its first day of release and 282,000 copies during its first week—figures that marked the highest first-week album sales by a Korean act in the country at the time.[33][34] The album remained on the Oricon chart for 13 consecutive weeks, contributing to its overall success in the market.[6] In terms of certifications, the Recording Industry Association of Japan (RIAJ) awarded Face Yourself Platinum certification in May 2018 after it exceeded 250,000 units shipped, making it BTS's third Platinum-certified album in Japan.[35][36] By January 2019, the album attained Double Platinum status from the RIAJ for shipments surpassing 500,000 units, a milestone that positioned it as the first album by a Korean artist to achieve this level of certification in Japan.[37][38] In the United Kingdom, it received a Gold certification from the British Phonographic Industry (BPI) in December 2022 for 100,000 units sold.[39] No certifications were reported from other regions, such as the RIAA in the United States, where the album debuted at number 43 on the Billboard 200 with 12,000 equivalent album units.[2]Critical reception and accolades
Reviews
Upon its release, Face Yourself garnered limited formal critical coverage in Western music publications, largely due to its nature as a compilation album featuring Japanese-language versions of BTS's prior hits alongside three original tracks. Reviews of subsequent releases, such as Love Yourself: Tear, contextualized it as a market-specific project rather than a primary studio effort, noting its role in expanding the group's Japanese discography.[40][41] Critics highlighted the album's new songs for their emotional depth and vocal performances. Billboard described "Don't Leave Me," the album's lead single and theme for the Japanese drama Signal, as a stunning showcase of BTS’s ability to blend emotional depth with sonic innovation.[42] The track's lush arrangement and heartfelt delivery were seen as exemplifying the group's softer, introspective side, contrasting their typical high-energy output.[43] "Let Go" received acclaim for its poignant exploration of parting and release, emphasizing its melancholic melody and the members' powerful, cathartic delivery. The song's repeated refrain—"Don't worry, let go"—was noted for blending heartbreak with emotional resolution, underscoring BTS's ability to convey vulnerability in a J-pop framework. "Outro: Crack," a brief chant-based outro, was appreciated for bridging the album's themes of self-confrontation, though critics focused more on the substantive new material. Overall, the fresh tracks were viewed as high points that elevated the compilation's appeal, demonstrating BTS's versatility in adapting to Japanese audiences while maintaining their signature emotional intensity.[44]Awards
"Face Yourself" garnered accolades at the 33rd Japan Gold Disc Awards in 2019, winning Album of the Year in the Asia category for its commercial success and artistic impact as BTS's third Japanese studio album.[45] The album further received the Best 3 Albums award in the Asia division, highlighting its position among top regional releases alongside BTS's "Love Yourself: Answer."[46] These honors, organized by the Recording Industry Association of Japan, underscore the album's prominence in the Asian music market.[47] No additional major awards or nominations specifically for the album have been reported from other international or domestic ceremonies.Track listing
Standard edition
The standard edition of Face Yourself contains 12 tracks, including Japanese versions of select songs from BTS's Korean discography alongside original Japanese compositions.[48]- "Intro: Ringwanderung"
- "Best of Me" (Japanese ver.)
- "Blood Sweat & Tears" (Japanese ver.)
- "DNA" (Japanese ver.)
- "Not Today" (Japanese ver.)
- "MIC Drop" (Japanese ver.)
- "Don't Leave Me"
- "Go Go" (Japanese ver.)
- "Crystal Snow"
- "Spring Day" (Japanese ver.)
- "Let Go"
- "Outro: Crack"[48]
Limited editions
The third Japanese studio album by BTS, Face Yourself, was released on April 4, 2018, in multiple formats, including three initial limited editions produced by Universal Music Japan under the Virgin Music label. These editions were designed to offer fans exclusive content alongside the standard 12-track CD, featuring Japanese versions of popular songs like "DNA" and "Blood Sweat & Tears," as well as original Japan-produced tracks.[49] Limited Edition A (catalog number UICV-9277) includes the CD paired with a Blu-ray disc, a 32-page booklet, digipack packaging in a deluxe sleeve case, and a sticker sheet. Priced at ¥5,093 (tax included), the Blu-ray contains music videos for "Blood Sweat & Tears" (Japanese version) and "MIC Drop" (Japanese version), a five-day Japan documentary covering events at Yokohama Arena, live performances from the same venue, and behind-the-scenes footage of the album jacket photoshoot.[50][49] Limited Edition B (catalog number UICV-9278), priced at ¥4,074 (tax included), features the CD with a DVD, a 32-page booklet, digipack in a deluxe sleeve case, and a sticker sheet. The DVD includes music videos for "Blood Sweat & Tears" (Japanese version), "MIC Drop" (Japanese version), and its dance version; the five-day Japan documentary; live performances of "DNA" (Japanese version) and "MIC Drop" (Japanese version) at Yokohama Arena; and making-of content for the album jacket.[51][49] Limited Edition C (catalog number UICV-9279), also priced at ¥4,074 (tax included), contains the CD with a 68-page exclusive photobooklet featuring member photographs, digipack packaging in a deluxe sleeve case, but no video disc. This edition emphasizes visual collectibility with its larger photo content and unique jacket design.[52][49]| Edition | Format | Key Extras | Price (¥, tax incl.) | Catalog No. |
|---|---|---|---|---|
| Limited A | CD + Blu-ray | 32P booklet, sticker sheet, MVs, documentary, live footage, jacket making-of | 5,093 | UICV-9277 |
| Limited B | CD + DVD | 32P booklet, sticker sheet, MVs (incl. dance ver.), documentary, live "DNA" & "MIC Drop", jacket making-of | 4,074 | UICV-9278 |
| Limited C | CD + 68P photobooklet | Digipack sleeve, exclusive photos | 4,074 | UICV-9279 |