Free Birds
Free Birds is a 2013 American 3D computer-animated buddy comedy film directed by Jimmy Hayward, who co-wrote the screenplay with producer Scott Mosier.[1] The story centers on Reggie (voiced by Owen Wilson), a pardoned turkey living in luxury, who teams up with the rugged Jake (voiced by Woody Harrelson) to use a time machine and travel back to 1621, aiming to alter the first Thanksgiving so that turkeys are not featured as the main course.[2] Additional voice cast includes Amy Poehler as Jenny, George Takei as S.T.E.V.E. the time machine, and supporting roles by Colm Meaney, Keith David, and Dan Fogler.[1] Produced by Reel FX Animation Studios in its first feature-length animated release, the film had a budget of $55 million and grossed $110.4 million worldwide, with $55.8 million from North America and the remainder internationally, allowing it to recoup costs despite competition from other releases.[3] Critically, it holds a 20% approval rating from 89 reviews on Rotten Tomatoes, indicating largely negative reception for its formulaic plot and execution, though audience scores were more favorable at 5.8/10 on IMDb from over 27,000 users.[2][1] No major controversies surrounded its production or release, positioning it as a family-oriented Thanksgiving-themed adventure emphasizing themes of unlikely friendship and historical revisionism through anthropomorphic animals.[4]Narrative and Characters
Plot Summary
In the present day, Reggie, an intelligent but ostracized turkey voiced by Owen Wilson, repeatedly attempts to warn his flock on a farm about their impending slaughter for Thanksgiving, leading to his rejection by the group.[5] [6] On the eve of the holiday, Reggie is selected as the ceremonial turkey to be pardoned by the U.S. President and relocated to Camp David, where he initially enjoys a life of luxury.[5] [6] There, Reggie is abducted by Jake, a muscular and determined turkey voiced by Woody Harrelson, who leads the clandestine Turkey Freedom Front and possesses access to a time machine housed in an underground facility known as STEVE.[5] [6] Jake recruits the reluctant Reggie for a mission to travel back to 1621, during the period leading to the first Thanksgiving, with the goal of altering history to remove turkeys from the holiday menu.[5] [6] Upon arriving in the past at Plymouth Colony, Reggie and Jake are captured by Pilgrim hunters led by the antagonistic Myles Standish, voiced by Colm Meaney, but are rescued by Jenny, a feisty Native American-affiliated turkey voiced by Amy Poehler, and her father, Chief Broadbeak, voiced by Keith David, leader of a local turkey tribe.[5] [6] The group forms an alliance to sabotage the Pilgrims' plans by destroying weapons, freeing captive turkeys, and promoting alternative foods to dissuade the settlers from selecting turkeys as the feast's centerpiece, amid conflicts including Standish's aggressive pursuit of the birds.[5] [6] During the climactic confrontation, Chief Broadbeak sacrifices himself to protect the tribe, imparting lessons on gratitude and family to Reggie, who develops a romantic connection with Jenny.[6] Ultimately, the turkeys succeed in averting their historical fate, ensuring that turkeys are not consumed at Thanksgiving in the altered timeline, allowing Reggie to embrace a redefined sense of the holiday.[5] [6]Voice Cast and Character Design
The principal voice roles in Free Birds were filled by Owen Wilson as Reggie, a domesticated turkey pardoned annually by the U.S. President and living in reluctant luxury at Camp David; Woody Harrelson as Jake, a determined wild turkey leading a resistance against human predation; and Amy Poehler as Jenny, Jake's resourceful mate and a skilled fighter among the turkeys.[2] [1] George Takei provided the voice for S.T.E.V.E., the sarcastic artificial intelligence controlling the time machine; Colm Meaney as Myles Standish, the antagonistic Pilgrim leader in 1621; and Keith David as Chief Broadbeak, the authoritative Native American turkey elder.[7] Supporting voices included Dan Fogler as Zeke, a dim-witted accomplice turkey, and Jimmy Hayward, the film's director, in multiple roles such as Ranger and additional voices.[8]| Character | Voice Actor |
|---|---|
| Reggie | Owen Wilson |
| Jake | Woody Harrelson |
| Jenny | Amy Poehler |
| S.T.E.V.E. | George Takei |
| Myles Standish | Colm Meaney |
| Chief Broadbeak | Keith David |
| Zeke | Dan Fogler |
Production
Development and Pre-Production
Development of Free Birds, originally titled Turkeys, began in June 2009 when Reel FX Creative Studios initiated in-house feature film projects under its Bedrock banner as part of a transition from animation services to original content production.[14] The core premise, conceived by screenwriter Craig Mazin, centered on two turkeys using time travel to alter the first Thanksgiving menu and prevent their species from becoming a holiday staple.[15] [14] Early development involved animator John Kricfalusi, known for The Ren & Stimpy Show, and director Ash Brannon, previously associated with Toy Story 2, who contributed to initial story and design elements before departing the project.[16] In mid-2011, approximately two years before the film's release, Jimmy Hayward replaced Brannon as director, prompting a complete script overhaul co-written with Scott Mosier to emphasize character development over complex time-travel mechanics.[15] [16] Executive producers John J. Strauss and David I. Stern oversaw the reconception, while producer Aron Warner, head of animation at Reel FX, focused on ensuring broad international appeal amid the studio's limited feature experience.[15] [14] This phase included redesigning characters, storyboarding anew, and incorporating video reference for animation efficiency, as Reel FX lacked an established feature pipeline.[15] Physical pre-production commenced in January 2011, coinciding with the start of production on the $35 million-budgeted film, Reel FX's inaugural theatrical animated feature marking the studio's 20th anniversary.[14] [16] The title evolved from Time Turkeys to Turkeys and finally to Free Birds to enhance marketability, while Relativity Media partnered for distribution after advancing the release from November 2014 to November 1, 2013, compressing the schedule and necessitating rapid iterations based on test audience feedback.[16] [14] Supervising animator Rich McKain and head of story Jeff Biancalana supported the accelerated pre-production, addressing challenges like director transition and script revisions within a constrained timeline.[17] [14]Animation Techniques and Technical Aspects
Free Birds employed computer-generated imagery (CGI) for its animation, marking Reel FX Animation Studios' inaugural full-length feature film produced in-house. The production utilized Autodesk Maya for character animation and Pixar RenderMan for rendering, enabling detailed modeling of anthropomorphic turkey protagonists and dynamic environments ranging from historical Plymouth Colony to futuristic time portals.[18] Effects simulation, including particle dynamics for flight sequences and environmental interactions, relied on Side Effects Houdini software, while Nuke handled final compositing to integrate layered elements seamlessly.[18] This pipeline supported the film's 24 frames-per-second rate, facilitating smooth motion in action-heavy scenes like aerial chases and crowd simulations of pilgrims and Native Americans.[19] A key technical innovation was Reel FX's custom avian feather system, developed to render realistic plumage on bird characters such as Reggie and Jake, who exhibit expressive feather ruffling and dynamic grooming behaviors. This system incorporated procedural generation for millions of feathers per character, with simulation tools for wind interaction, collision detection, and self-shadowing to enhance visual fidelity without excessive computational overhead.[20][21] The studio's prior experience in visual effects informed the pipeline's efficiency, allowing for scalable rendering of fur-like textures and cloth dynamics on period costumes, processed via Dell Precision workstations and servers for high-throughput farm rendering.[22] Technical specifications included stereoscopic 3D presentation to heighten immersion in time-travel sequences, with aspect ratios of 1.33:1 and 1.66:1 for optimized framing on various screens.[19][23] Color grading and final output were managed at Technicolor Hollywood, ensuring vibrant palettes that contrasted the muted tones of 17th-century settings against the saturated hues of modern facilities. Audio integration supported advanced formats like Dolby Digital, Datasat, and Auro-11.1, synchronizing with animation cues for lip-sync precision and spatial effects in 91-minute runtime.[23] These elements collectively prioritized performance efficiency, as Reel FX's smaller-scale operation compared to major studios necessitated optimized workflows to meet the November 1, 2013 release deadline.[22]Soundtrack and Music Composition
The original score for Free Birds was composed and conducted by Dominic Lewis, a British composer known for his work in animation and live-action films.[24][25] Lewis's score features orchestral elements tailored to the film's comedic and time-travel adventure tone, incorporating dynamic cues for action sequences and whimsical motifs for character-driven moments. Orchestrations were handled by Stephen Coleman, Jonathan Sacks, and Tommy Laurence, with recording and mixing overseen by engineer Nick Wollage at Abbey Road Studios in London.[25] The soundtrack album, titled Free Birds (Original Motion Picture Soundtrack), comprises 29 tracks totaling approximately 64 minutes and was released digitally on October 28, 2013, by Relativity Music Group, with physical CD availability following on October 29, 2013.[24][26] It includes Lewis's score alongside two original songs recorded for the film: "Back in Time" performed by MattyB, released as a single on October 1, 2013, and other vocal pieces integrated into the narrative.[24][27] In addition to the score, the film incorporates licensed tracks such as a cover of "Up Around the Bend" (written by John Fogerty) performed by Social Distortion, which underscores key montage and pursuit scenes.[28] These elements blend rock influences with orchestral scoring to evoke the film's themes of rebellion and historical disruption, though the primary focus remains Lewis's bespoke compositions emphasizing rhythmic percussion and brass for comedic tension.[25]Marketing and Distribution
Promotional Campaigns
The promotional efforts for Free Birds centered on timed trailer releases and strategic retail partnerships to capitalize on the film's Thanksgiving theme ahead of its November 1, 2013, release. The initial official trailer debuted online on June 19, 2013, highlighting the comedic premise of time-traveling turkeys voiced by Owen Wilson and Woody Harrelson.[29] A second trailer followed on July 2, 2013, expanding on the adventure elements and character dynamics.[30] Additional television spots, including "For The Birds," "Space Turkeys," and "Meet Reggie and Jake," aired in the weeks leading up to the premiere to target family audiences.[31] A key component of the marketing was Relativity Media's partnership with Chuck E. Cheese's, marking the restaurant chain's first film promotion. Announced on September 17, 2013, the nationwide campaign spanned September 15 to November 30, 2013, across all 520 locations and incorporated TV commercials, print and online advertisements, in-store signage, giveaways, and radio promotions.[32] Exclusive Free Birds merchandise was offered, alongside a "Rock-N-Wristband" incentive where children received one of four character-themed wristbands (featuring protagonists Reggie and Jake, or Chuck E. and his guitar) with qualifying pizza or value meal purchases, aiming to drive cross-promotion between dining and theater visits.[32]Theatrical Release
Free Birds received a wide theatrical release in the United States on November 1, 2013, distributed domestically by Relativity Media.[33] The film had its Los Angeles premiere on October 27, 2013, following earlier limited screenings in markets such as Guam on October 21 and Austria on October 29.[34] It was presented in both conventional 2D and 3D formats across theaters.[35] Internationally, the release rolled out progressively, with dates including France on October 30, 2013, and broader Asia-Pacific markets starting October 31.[33] The film's theatrical debut coincided with other major releases, positioning it in a competitive holiday-season slate.[36]Box Office Performance
Free Birds premiered in the United States on November 1, 2013, across 3,736 theaters, generating $15,805,237 in its opening weekend and securing fourth place at the domestic box office.[33][37] The film's domestic run concluded with a total gross of $55,750,480, reflecting a 3.53 multiplier from its debut weekend.[37][33] Internationally, Free Birds earned $54,636,592, with notable releases including the United Kingdom on November 29, 2013.[33] The worldwide box office total reached $110,387,072, approximately twice the reported production budget of $55,000,000.[1][37] This performance positioned the film as marginally recouping costs through theatrical earnings alone, though ancillary revenue streams were required for full profitability given distributor shares and marketing expenses exceeding $30 million.[38]Home Media and Ancillary Releases
Free Birds was released on DVD and Blu-ray on February 4, 2014, by 20th Century Fox Home Entertainment.[39] The Blu-ray edition featured 1080p high-definition video, Dolby TrueHD 5.1 audio, and included bonus materials such as deleted scenes, featurettes on animation and voice recording, and a digital HD copy for compatible devices.[40] Some retail bundles also incorporated an UltraViolet digital copy for cloud-based streaming and downloads.[41] The film has been made available for digital purchase and rental through platforms including iTunes, Amazon Prime Video, Google Play, and Vudu since its home media debut, with prices typically ranging from $2.99 for rental to $14.99 for purchase in HD as of various post-release periods.[42] It streamed on Netflix from October 2021 until September 30, 2022.[43] Subsequent availability has included ad-supported services like Tubi and free tiers on platforms such as Kanopy for library patrons.[44] Television broadcasts occurred on networks including Channel 5 in the United Kingdom, with an airing documented in December 2019.[45] Ancillary merchandise was limited, primarily consisting of standard DVD/Blu-ray tie-ins rather than extensive toy lines or apparel, reflecting the film's modest commercial performance.[46] No major novelizations or extensive book adaptations were produced.[47]Reception and Analysis
Critical Response
Free Birds garnered predominantly negative reviews from critics upon its release on November 1, 2013. On Rotten Tomatoes, it holds a Tomatometer score of 20% based on 89 reviews, with the site's critic consensus stating: "Technically proficient yet creatively moribund, Free Birds begs unfortunate comparisons with the dim-witted fowl that inspired it."[2] On Metacritic, the film received a Metascore of 38 out of 100 from 27 critic reviews, classified as "Generally Unfavorable," with 19% positive, 37% mixed, and 44% negative assessments.[48] Critics occasionally acknowledged strengths in the film's voice performances by Owen Wilson and Woody Harrelson, as well as its offbeat time-travel premise involving turkeys altering history to avert Thanksgiving. Some reviews noted competent animation and sporadic gags suitable for young audiences, with outlets like Dove Foundation describing it as "charming" and family-approved despite mild peril.[49] However, these positives were overshadowed by broader consensus on execution flaws, including derivative storytelling and failure to match the wit of competitors like Pixar's output. Major criticisms centered on the film's lack of originality, humor, and emotional depth, with reviewers decrying a script reliant on clichés, slapstick, and underdeveloped characters. Christy Lemire of RogerEbert.com awarded it 1.5 out of 4 stars, arguing it "lacks wit or sophistication" and mishandles historical metaphors about Native American treatment as superficial turkey lore.[5] Common Sense Media rated it 2 out of 5, praising the concept but faulting its transformation into "bland" holiday fare lacking fresh ideas.[4] Outlets like the Iowa State Daily echoed that while not outright terrible, it failed to deliver innovative storytelling to distinguish itself in the animated genre.[50] The negative reception highlighted systemic challenges in non-major studio animations competing with established franchises, where technical adequacy could not compensate for creative shortcomings, leading to comparisons with more successful poultry-themed films like Chicken Run. Critics from sources such as the UCSD Guardian labeled it "riddled with bad clichés and an unrealistic storyline," underscoring execution as the primary barrier to engagement.[51] Overall, the film's critical failure reflected evaluators' emphasis on narrative rigor over mere visual appeal in family animation.Audience and Commercial Evaluation
Free Birds received mixed reception from audiences, contrasting sharply with its critical panning. On Rotten Tomatoes, the film holds an audience score of 45% based on over 25,000 ratings, reflecting divided opinions on its humor and premise.[2] Similarly, IMDb users rated it 5.8 out of 10 from approximately 28,000 reviews, with many praising the voice performances of Owen Wilson and Woody Harrelson while critiquing the uneven script and animation quality.[1] In-theater polling by CinemaScore yielded an A- grade, indicating strong immediate appeal among families attending screenings.[52] The film's primary target demographic was children and families, aligning with its PG rating for mild action, peril, and rude humor. User reviews on platforms like Common Sense Media highlighted its suitability for younger viewers, noting laughs from slapstick elements and the adventurous time-travel narrative, though some parents found the plot too chaotic for sustained engagement.[4] This family-oriented positioning was reinforced through targeted promotions, such as the first-ever film tie-in with Chuck E. Cheese's, aimed at engaging kids in entertainment venues ahead of the Thanksgiving release on November 1, 2013.[32] Commercially, Free Birds demonstrated viability for Reel FX's debut feature by grossing $110.1 million worldwide against a $55 million production budget, effectively doubling its costs and signaling sufficient audience draw in a competitive animated market.[37] The positive CinemaScore contributed to word-of-mouth among holiday family outings, helping sustain performance despite competition from films like Ender's Game. For an independent studio, this outcome underscored the value of niche seasonal appeal to young audiences, though ancillary markets like home video provided additional revenue streams beyond theatrical earnings.[37]Thematic Interpretations and Controversies
The film Free Birds centers on themes of unlikely friendship and personal redemption, exemplified by the partnership between Reggie, a timid, domesticated turkey voiced by Owen Wilson, and Jake, a rugged, mission-driven wild turkey voiced by Woody Harrelson, who unite to alter the course of history despite initial clashes in temperament and worldview.[53] This dynamic underscores cooperation across differences, as the duo navigates time travel challenges to avert the domestication and consumption of turkeys, evolving from adversaries to interdependent allies through shared trials.[4] The narrative also probes the tension between preserving historical events and pursuing self-preservation, with the turkeys' mission to sabotage the first Thanksgiving menu raising questions about the unintended ripple effects of altering causality, such as potential shifts in future societal norms like the annual turkey pardon tradition.[54][53] Interpretations of the film's philosophical undertones include skepticism toward fatalism and organized religion, portraying Jake's "faith" in destiny as a rigid dogma that Reggie ultimately challenges through action and doubt, which some reviewers flagged as potentially disruptive for family audiences by questioning reliance on providence.[55] Time travel serves as a device for exploring redemption arcs, with Reggie transforming from a passive survivor to a proactive hero, emphasizing perseverance against overwhelming odds—a motif reinforced by the protagonists' repeated failures before partial success in redirecting human hunting practices away from turkeys.[56][5] Controversies surrounding the film include accusations of embedding an anti-meat or vegan agenda, as the plot depicts turkeys actively resisting human culinary traditions tied to Thanksgiving, framing their extermination as a preventable "holocaust" and prompting concerns from parents about the story undermining cultural celebrations of harvest and gratitude.[57][58] Critics also highlighted historical inaccuracies, noting that wild turkeys were scarce in the Plymouth Colony region during the 1621 feast—likely featuring venison and other game instead—and that domesticated turkeys emerged later under Pilgrim husbandry, rendering the premise's revisionist intervention anachronistic and misleading about early American history.[59] Additionally, the portrayal of a flamboyant, mincing turkey character drew charges of relying on gay stereotypes for humor, contributing to broader critiques of the film's reliance on dated comedic tropes amid its otherwise family-oriented animation.[60] These elements fueled debates on whether the movie prioritizes animal advocacy over factual fidelity, though defenders argued it avoids overt preachiness by resolving with compromise rather than total historical erasure.[53]Legacy
Awards and Nominations
Free Birds received a single nomination at the 41st Annie Awards in 2014 for Outstanding Achievement for Music in a Feature Production, awarded to composer Dominic Lewis for the film's score; the category was won by Frozen.[61][62] The film was among 19 animated features submitted for consideration in the Best Animated Feature category at the 86th Academy Awards but did not receive a nomination.[63] No other major industry awards or nominations were accorded to the production.| Award Ceremony | Category | Result | Recipient/Nominee |
|---|---|---|---|
| 41st Annie Awards (2014) | Outstanding Achievement for Music in a Feature Production | Nominated | Dominic Lewis[61] |
| 86th Academy Awards (2014) | Best Animated Feature (submitted, not nominated) | N/A | Jimmy Hayward (director)[63] |