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Good Sam Club

The Good Sam Club is a membership organization dedicated to recreational vehicle (RV) owners and outdoor enthusiasts, founded in 1966 to foster mutual assistance, fellowship, and safe travel among RVers, drawing its name from the biblical parable of the Good Samaritan.^[1] With over 2 million members as of 2024, it operates as the world's largest RV-focused club, providing a network for community events, philanthropy, and practical support while promoting the joys of road travel; in 2024, it rebranded to appeal to a wider audience of travelers.^[2]^[3] The club's origins trace back to a 1966 letter in Trailer Life magazine (formerly Trail-R-News), a California-based RV publication, where a reader proposed a decal system to signal trustworthy RVers willing to aid fellow travelers on highways.^[1] This idea quickly evolved into the formal Good Sam Club, with the first local chapters chartered in 1968, such as the Ute Salt Shakers in Utah, emphasizing group campouts, rallies (known as Samborees), and charitable initiatives.^[4] Membership reached two million by 2018, driven by additions like the 1984 launch of roadside assistance and partnerships with RV parks.^[1] Today, the club is owned by Camping World Holdings, Inc., through its subsidiary Good Sam Enterprises, LLC, with headquarters in Lincolnshire, Illinois, and continues to influence RV legislation and support causes like Dogs for Better Lives.^[1] Key benefits for members include tiered plans: a free Basic level offering 1% rewards points on purchases; the Standard plan at $39 annually, which adds 5% points, 10% discounts at over 2,000 participating campgrounds, and 10 cents per gallon off fuel at Pilot Flying J locations; and the Elite plan at $99 annually, incorporating premium perks like unlimited overnight stays at select sites, the RV ProCare Suite for maintenance, and concierge services.^[5] Additional features encompass the Good Sam TravelAssist program for emergency roadside help, technical support via the RV Tech Hotline, and exclusive deals on RV accessories, insurance, and cruises through partners like Princess Cruises, aiming to enhance affordability and convenience for RVers nationwide and internationally.^[5]

History

Founding and Early Development

The Good Sam Club originated in 1966 when the publishers of Trail-R-News, a small Southern California magazine focused on recreational vehicles, responded to a subscriber's letter proposing a system of mutual assistance among RVers, inspired by the biblical parable of the Good Samaritan who aided a stranger in need. The letter suggested distributing decals to identify trustworthy RV owners willing to help fellow travelers with issues like breakdowns or directions, fostering a network of goodwill on the road. The publishers adopted the idea, naming the organization the Good Sam Club after the parable, and introduced distinctive bumper stickers featuring a haloed, grinning Samaritan figure to signify members' commitment to this ethos of community support.^[6]^[1]^[7] From its inception, the club grew as a volunteer-driven entity emphasizing mutual aid and camaraderie among RV owners, quickly expanding through grassroots efforts rather than formal corporate structure. In 1968, the first local chapter, the Ute Salt Shakers, was chartered in Utah, marking the launch of a nationwide network of chapters that organized group outings, service projects, and social events to build RV community bonds; hundreds of such chapters soon formed across the United States. By 1969, the club elected its first Board of Directors to coordinate chapter guidance and host large-scale gatherings known as Samborees, which evolved into modern rallies and served as key membership drives in the late 1960s. This period established basic protocols for member-to-member assistance, such as sharing roadside tips and resources, aligning with the club's foundational promise of helping others during travel.^[6]^[4]^[8] The 1970s brought significant early milestones amid the burgeoning RV boom, as recreational vehicle ownership surged with improved affordability and infrastructure. In 1972, the club published its first Trailer Life Directory, rating over 11,700 RV parks and campgrounds to aid safe and informed travel, laying the groundwork for ongoing member discounts at participating sites. Additional programs emerged, including RV insurance options and organized tours called Caraventures, which promoted group exploration while reinforcing safety and community values. By 1974, the club recognized its first Chapter of the Year—the SAC Sams in Northern California—and distributed legislative kits to advocate for RV parking rights, highlighting its growing focus on practical support. Throughout the decade, these developments solidified the club's ethos of safety, volunteerism, and economic perks for RVers, transforming it from a simple aid network into a structured organization with lasting impact.^[6]^[8]

Expansion and Integration with Camping World

During the 1980s, the Good Sam Club underwent substantial expansion, growing to over 400,000 members by the mid-decade through the establishment of local chapters across the United States and Canada.^[6] This period also saw the formalization of key services, including the launch of its Roadside Assistance program in 1984, which provided dedicated support for RV breakdowns and enhanced member security during travel.^[6] International outreach efforts intensified, with chapters and directors established in Canadian provinces, extending the club's network beyond the U.S. borders.^[6] By the 1990s and into the 2000s, membership continued to surge, surpassing one million members in 2000 amid rising RV ownership and broader recreational trends.^[6] The club's parent organization, Trailer Life Enterprises, was acquired in 1988 by publisher Stephen Adams, who restructured it under Affinity Group Inc. to consolidate publishing, membership, and service operations.^[8] This corporate consolidation supported further service expansions, such as technical advice columns in club publications starting in 1989.^[6] In late 2010, Affinity Group came under the leadership of Marcus Lemonis, then chairman of Camping World, who became CEO and renamed the entity Good Sam Enterprises, setting the stage for deeper integration with Camping World.^[6] The following year, in 2011, Good Sam Enterprises was effectively acquired by Camping World Holdings, initially relocating headquarters to Bowling Green, Kentucky, before a further move to Lincolnshire, Illinois in 2012, and merging the Good Sam Club with Camping World's President's Club into a unified membership structure.^[9]^[10] This acquisition aligned the club's operations with Camping World's retail ecosystem.^[6] Post-2011 developments emphasized synergy between the two brands, including rebranding initiatives to modernize the club's image and appeal to new RV enthusiasts. In 2024, Good Sam underwent a significant rebrand, updating its logo and visual identity to better integrate with Camping World's retail network while emphasizing community and rewards programs.^[3] The integration facilitated cross-promotions, such as member access to Camping World stores for enhanced service coordination. Membership grew to over two million by 2018, bolstered by the post-pandemic RV boom that saw heightened demand for recreational travel.^[11]^[12] Key events in the 2010s included the rollout of digital tools, such as online membership management and trip planning resources, to support the club's evolving technological infrastructure.^[13] In the 2020s, Good Sam adapted to the surge in RV adoption during the COVID-19 pandemic, capitalizing on increased interest in domestic travel to drive membership retention and new enrollments.^[12]

Organization and Membership

Membership Tiers

The Good Sam Club structures its memberships into three tiers: Basic, Standard, and Elite, each designed to cater to varying levels of engagement among RV owners, campers, and enthusiasts. The Basic tier serves as a free introductory option, available upon signing up for a Good Sam account, and provides limited access to the club's rewards program, earning 1% back in points on qualifying purchases at Camping World and Overton's.^[5] This tier appeals to newcomers seeking basic involvement without financial commitment.^[14] The Standard tier, priced at $39 annually, unlocks core membership benefits, including 5% back in points on qualifying retail purchases and access to select partner discounts.^[5] It represents the entry point for paid members interested in enhanced rewards and savings opportunities. The Elite tier, at $99 per year (regular price $149), builds on Standard features with premium perks such as exclusive services like overnight parking access, and priority support options.^[15] This top level targets dedicated RVers desiring maximized value from their travels.^[5] Eligibility for all tiers is open to individuals who own RVs, camp, or share an interest in outdoor recreation, with no specific restrictions beyond account creation for the Basic level.^[5] Membership includes coverage for the primary member and eligible household family members, ensuring shared access to rewards and digital cards.^[16] Renewals are handled annually online or via member services, with incentives like $10 in points for Standard renewals and $30 for Elite, encouraging continuity. Multi-year discounts are available periodically, such as three-year plans at reduced rates around $109, providing long-term savings for committed members.^[17] The tiered structure evolved with the introduction of the Good Sam Rewards points system in the late 2010s, integrating loyalty incentives following the club's alignment with Camping World.^[18] Recent updates from 2023 to 2025 have refined the Elite tier, reimagining it with enhanced perks like expanded overnight stays and 5% back on Camping World purchases to boost member retention.^[15] These changes reflect a focus on digital integration and personalized rewards. As of 2018, the Good Sam Club had over 2 million members, a scale built on historical growth from more than 1 million in 2000 and fueled by convenient digital sign-ups through the club's online platform.^[1]^[19]

Member Benefits and Services

Members of the Good Sam Club enjoy a range of practical benefits designed to support RV travel, including a 10% discount on nightly rates at over 2,000 affiliated campgrounds across North America.^[5] This perk helps reduce camping costs for members staying at participating parks. Additionally, members receive fuel savings of 10 cents per gallon at Pilot Flying J locations, providing ongoing value during road trips.^[5] Retail discounts are available through 5% back in points on qualifying purchases at Camping World and Overton's, which can be redeemed for future gear and accessories.^[5] Club members have access to discounted roadside assistance plans, including 24/7 service tailored for RVs with features such as unlimited towing to the nearest service center (up to 100 miles to a destination of choice in premium roadside plans), battery jump-starts, flat tire changes, lockout services, and emergency fuel delivery.^[20] ^[21] Trip interruption coverage in these plans reimburses up to $1,200 for eligible expenses such as meals, lodging, and transportation if a breakdown occurs more than 100 miles from home and disables the vehicle for over 24 hours.^[21] Emergency travel assistance extends to medical referrals and coordination for unexpected issues on the road.^[21] The club partners with its own insurance agency to offer specialized RV coverage options, including policies for comprehensive protection against accidents and theft, often at competitive rates.^[22] The loyalty rewards program allows members to earn points on purchases and services, redeemable for discounts on RV gear, maintenance, and accessories at affiliated retailers.^[18] In 2025, the club enhanced its digital offerings with an updated Good Sam Travel app for streamlined benefit tracking, trip planning, and service requests.^[23] Elite members receive priority dispatch for roadside assistance and exclusive access to advanced features like VIP support lines.^[24] While basic benefits are available to all tiers, higher levels such as Standard and Elite provide amplified access to these services without additional costs for core perks.^[5]

Publications and Resources

Campground Directories and Guides

The Good Sam Club's flagship publication, the North American Campground Directory, serves as a comprehensive resource for RV travelers, with its 90th edition released in 2025 featuring ratings and details for over 12,000 campgrounds, RV parks, resorts, and related sites across the United States and Canada.^[2] Originating from the Trailer Life Directory first published in 1972, this annual guide has long provided essential planning tools, including state-by-state listings with maps, GPS coordinates, amenity descriptions such as hookups and Wi-Fi availability, pet policies, and opportunities for member discounts at participating locations.^[6]^[2] In 2011, Good Sam Enterprises announced a merger of its Trailer Life Directory with Woodall's Campground Directory, integrating the strengths of both longstanding publications to produce a unified resource beginning with the 2013 edition.^[25] This consolidation expanded coverage by drawing from Woodall's extensive listings—originally started in 1935—and enhanced the guide's reliability through combined editorial expertise, resulting in broader North American representation without duplicative entries.^[26]^[25] Central to the directory's value is the Good Sam Triple Rating System, which assigns scores out of 10 points in three categories: facilities and services (e.g., site size, utilities, and staff responsiveness), restrooms and showers (cleanliness, maintenance, and accessibility), and visual appeal (landscaping, noise levels, and overall site quality).^[27] Campgrounds achieving a perfect 10/10/10 rating are highlighted as top destinations, with the 2025 edition noting thousands of updates from on-site inspections conducted by Good Sam representatives who log extensive miles annually to verify conditions.^[2]^[27] While primary ratings stem from these professional evaluations, member feedback contributes to ongoing refinements, ensuring the guide reflects real-world experiences.^[28] Complementing the flagship directory, the Good Sam RV Travel Guide & Campground Directory offers a similar print edition with listings for more than 12,500 locations, including expert ratings, detailed amenity breakdowns, and bundled coupons worth over $1,500 in savings on camping fees and services.^[29] For digital convenience, the Good Sam Camping App provides an interactive version of these resources, enabling users to search over 12,500 campgrounds and RV parks by location, filter by amenities or ratings, access directions, and view member-exclusive discounts.^[30] Since its roots in the 1970s as an extension of Trailer Life publications, this suite of directories and guides has remained a core component of Good Sam Club membership, delivering annually updated, trustworthy information that supports safe and informed RV travel.^[6]

Travel Planning Tools

The Good Sam Club offers digital travel planning tools tailored for RV enthusiasts, including the online Good Sam Trip Planner and the Good Sam Travel mobile app, which facilitate route optimization and integration with campground searches.^[31]^[23] The Trip Planner, accessible exclusively to members via the club's website, enables point-to-point trip mapping across the U.S. and Canada, allowing users to add stops at Good Sam-rated campgrounds and thousands of points of interest along the way.^[16] It supports RV-specific routing by incorporating vehicle dimensions, such as height, to filter routes and avoid low clearances, restricted roads, highways, or tolls, ensuring safer navigation for larger vehicles.^[32]^[31] Complementing the web-based tool, the Good Sam Travel app—available for iOS and Android—extends trip planning capabilities to mobile devices, combining route suggestions with campground searches and service locator features for on-the-go adjustments.^[33] Users can customize routes based on RV parameters like size and weight, generating optimized paths that prioritize accessibility and efficiency.^[23] These tools draw briefly from the club's campground directory data to recommend verified stops, enhancing planning without duplicating static guide content.^[31] For personalized assistance, the club's Elite Concierge Service provides dedicated support for travel planning, including custom route recommendations, campground reservations, and itinerary adjustments, available to premium members via phone or email.^[5] Introduced in the early 2010s, the Trip Planner evolved from a basic mapping tool launched in 2013 to include enhanced RV routing options by the mid-2010s.^[34] It integrates with GPS devices like Garmin through GPX file exports, allowing seamless transfer of planned routes for in-vehicle navigation.^[35] The mobile app, released around 2021, further modernizes access by syncing plans across platforms.^[33]

Affiliations and Partnerships

RV Park and Campground Network

The Good Sam Club's RV park and campground network originated in the 1970s with voluntary listings in early publications like the Trailer Life Directory, which began rating facilities in 1972 to assist members in finding suitable accommodations.^[6] By the 1980s, the system was formalized through the introduction of the Good Sam Triple Rating System, evaluating parks on a 1-10 scale across three categories: completeness of facilities/camping, cleanliness, and physical characteristics of restrooms/showers.^[36] This evolution continued with expansions facilitated by partnerships with Camping World, following its acquisition of Good Sam Enterprises in 2011, which integrated retail and membership resources to broaden the network's reach. As of 2025, the network includes over 2,000 participating parks and campgrounds across North America, guaranteeing Good Sam members a 10% discount on nightly rates at these affiliates.^[28] Affiliation requires parks to apply and undergo evaluation by Good Sam consultants, who conduct annual inspections to ensure compliance with standards for cleanliness, safety, and overall quality.^[27] To qualify, facilities must achieve at least 5 points in visual appearance and environmental quality categories, including safe access roads, level sites with proper drainage, and secure boundaries such as 24/7 staffed entrances or gates; for restrooms and showers, a full point is required in four out of five sub-areas (toilets, showers, floors, walls, sinks) with a total of 7 points.^[37] Ratings are assigned on a 0-1 point scale per criterion during inspections, converted to the 1-10 overall scale, emphasizing professional maintenance and user safety to maintain affiliation status.^[27] Affiliated parks benefit from prominent marketing in Good Sam directories and online tools, driving increased traffic from the club's millions of members seeking discounted stays.^[28] This visibility often results in higher occupancy, as members prioritize rated locations for reliable experiences. Examples of top-rated affiliates include Ahoy RV Resort in Foley, Alabama (10/10/10), Apache Wells RV Resort in Mesa, Arizona (10/10/10), and Coachella Lakes RV Resort in Coachella, California (10/10/10), which exemplify excellence in facilities, cleanliness, and amenities.^[38]

Motorsports Sponsorships

The Good Sam Club has been involved in NASCAR sponsorships primarily during the 2000s and 2010s, focusing on title sponsorships for select Sprint Cup Series and Camping World Truck Series events to promote its services to RV owners and motorsports fans. In 2011, the club served as the title sponsor for the Good Sam Club 500, a Sprint Cup Series race held at Talladega Superspeedway on October 23, where Clint Bowyer claimed victory in a dramatic finish involving tandem drafting. That same year, Good Sam sponsored the entire NASCAR weekend at Pocono Raceway, including the Good Sam 125 in the Truck Series on August 6 and the Good Sam RV Insurance 500 in the Sprint Cup Series on August 7, marking its first major race weekend entitlement. Additionally, the club backed individual races like the Good Sam Roadside Assistance 200, a Truck Series event at Rockingham Speedway on April 15, 2012, won by Kasey Kahne in the inaugural running at the historic track. These efforts extended to on-track presence, such as primary sponsorship of Clint Bowyer's No. 33 Richard Childress Racing Chevrolet for select 2011 Sprint Cup races and Trevor Bayne's No. 21 Wood Brothers Racing Ford for multiple events in 2011 and 2012. Through its parent company, Camping World, Good Sam supported broader NASCAR initiatives, including the Truck Series title sponsorship that began in 2008 and continued under various names until 2022. In 2014, Good Sam Roadside Assistance was named the official roadside assistance provider of NASCAR as part of a seven-year extension of Camping World's Truck Series deal, enhancing visibility for its emergency services tailored to RV travelers. The club also titled the Good Sam Roadside Assistance 500 in the Sprint Cup Series at Talladega Superspeedway in 2012, where Matt Kenseth edged out [Tony Stewart](/page/Tony Stewart) amid a late-race "Big One" crash, and at Kansas Speedway in 2013, emphasizing its commitment to high-profile restrictor-plate and intermediate-track events. Direct sponsorships diminished after the mid-2010s, with no major race entitlements or team partnerships announced for Good Sam in the 2020s, aligning with Camping World's decision to end its Truck Series title sponsorship after the 2022 season. However, the club maintains promotional tie-ins, such as member discounts on tickets and RV parking at select NASCAR venues, fostering ongoing engagement without large-scale commitments through 2025. These sponsorships aimed to boost brand visibility among the overlap of outdoor enthusiasts and motorsports attendees, many of whom travel to races in RVs, by highlighting Good Sam's insurance, roadside assistance, and camping products. Events often featured dedicated RV camping zones and tailgating promotions to draw in club members, as noted by Good Sam Enterprises' marketing director Mike Schneider, who described the Pocono partnership as an opportunity to "expose race goers to our broad selection of camping and tailgating products."

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