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Hasbro Entertainment

Hasbro Entertainment is the entertainment division of , Inc., a global play and entertainment company, focused on developing and producing premium film, television, , and content derived from Hasbro's iconic intellectual properties. Launched on August 16, 2023, the division unifies Hasbro's previously separate entertainment operations following the sale of its subsidiary's film and television assets to , aligning with Hasbro's "Blueprint 2.0" strategy to expand storytelling across platforms. It oversees approximately 45 to 50 active projects (as of October 2025), emphasizing multi-platform experiences that connect fans through Hasbro's brands, including Transformers, , , , , , , and Magic: The Gathering. Led by President Kim Boyd, with Zev Foreman as Head of Film and Gabriel Marano as Head of Television, Hasbro Entertainment collaborates with major partners such as , Paramount+, and to bring these properties to life. In October 2024, the division expanded into unscripted television under Head Zach Edwin. This includes the game shows (hosted by ) and (hosted by ), which premiered on in 2024 and were renewed for second seasons in May 2025, as well as upcoming adaptations of , , and , in partnership with and Sony Pictures Television – Nonfiction. Notable releases include the animated film Transformers One (2024), co-produced with Paramount Animation, and ongoing series such as Transformers: EarthSpark on Paramount+ and Peppa Pig animations, contributing to the Entertainment segment's 8% revenue growth in the third quarter of 2025. In October 2025, Hasbro Entertainment entered a multi-year partnership with Malaysian animation studios Omens Studios and Lil' Critter Workshop to co-produce children's animated series. Hasbro Entertainment continues to drive Hasbro's mission of entertaining and connecting generations through innovative, brand-centric storytelling across global media landscapes.

History

Background and Predecessors

Hasbro's entry into media production began in the , leveraging its toy lines to create through strategic partnerships. The company collaborated with Sunbow Productions and to develop cartoons such as G.I. Joe: A Real American Hero (1983–1986) and The Transformers (1984–1987), which served as promotional vehicles for its action figures while establishing enduring franchises. To expand its entertainment capabilities, Hasbro established Allspark Pictures in 2010 as a dedicated division for film, television, and digital content, evolving from its earlier Hasbro Studios founded in 2009. Allspark Pictures played a key role in overseeing live-action adaptations, including the Transformers film series in partnership with Paramount Pictures, and initial digital media initiatives tied to Hasbro brands. The division was folded into Entertainment One in 2020 following Hasbro's acquisition strategy, integrating its operations into a broader media framework. A pivotal development occurred in 2019 when acquired (eOne) for approximately $3.8 billion in an all-cash deal, significantly enhancing its family entertainment portfolio. This acquisition brought popular preschool brands like and under 's control, along with eOne's production and distribution infrastructure for global content. By 2023, streamlined its media assets by selling eOne's film and television business—excluding the family brands division—to for $500 million, including $375 million in cash, to focus on core toy-driven storytelling. This transaction retained key family properties such as and while divesting non-core scripted and unscripted assets. These predecessors laid the groundwork for 's consolidated media efforts.

Launch and Early Development

Hasbro Entertainment was officially established on August 16, 2023, as a and of the company's assets, building on predecessors such as Allspark Pictures and the retained family brands division from eOne following its partial sale to . This launch aligned with Hasbro's Blueprint 2.0 strategy, aiming to streamline entertainment operations after divesting non-core assets while retaining key family-oriented . The division's initial leadership was appointed on the same date, with Olivier Dumont named President, drawing from his prior role as president of family brands at eOne to oversee multi-platform . Zev Foreman was appointed Head of Film, bringing experience from projects like , and Gabriel Marano was named Head of Television, with a background in series such as and the upcoming live-action adaptation. Headquartered in , the entity integrated eOne's family brands division, preserving assets like and to bolster Hasbro's portfolio. From its inception, Hasbro Entertainment's mission centered on producing and distributing premium content across television, film, and short-form media, leveraging iconic intellectual properties including Transformers, , and acquired brands such as . The division greenlit its first projects shortly after launch, including ongoing development of animated series like Transformers: EarthSpark and , emphasizing storytelling to drive engagement with Hasbro's and ecosystems. Over 30 initiatives were in various stages of production, focusing on partnerships with studios like to expand these IPs globally.

Recent Developments

In October 2024, Hasbro Entertainment launched a dedicated unscripted television division, appointing seasoned producer Zach Edwin as its head to oversee the development of reality and game-show formats leveraging Hasbro's intellectual properties such as , , , , and . This initiative aimed to expand the company's programming slate, building on its existing scripted efforts by tapping into interactive, brand-driven content that appeals to broad audiences. Following the underperformance of the animated film Transformers One, Hasbro announced in November 2024 a strategic shift away from co-financing theatrical films, redirecting resources toward s and digital entertainment. This pivot included forging partnerships for interactive experiences based on key brands like , emphasizing digital expansions such as adaptations and cross-media content to capitalize on growing demand in gaming sectors. By October 2025, Hasbro Entertainment reported 45-50 projects in active development across television, film, and digital platforms, reflecting accelerated pipeline growth amid the company's broader strategy. In June 2025, Damon Baker was appointed as of Digital Licensing to bolster these efforts, focusing on monetizing Hasbro's through innovative digital partnerships. Complementing this, announced plans to open a new studio in Montréal on September 30, 2025, with an official opening expected in summer 2026, dedicated to gaming-entertainment crossovers including Dungeons & Dragons video games and multimedia integrations. Hasbro's relocation of its corporate headquarters to Boston's , announced in September 2025 and set for completion by late 2026, further supported these developments by consolidating creative teams and fostering innovation in entertainment operations. The move, involving approximately 700 employees, positioned the company to attract top talent and streamline cross-functional collaboration across its gaming, toy, and media divisions.

Organization

Leadership

Hasbro Entertainment's leadership team, comprising approximately 10-15 key executives as of 2025, oversees the division's strategy for developing and producing content across , , and based on Hasbro's iconic brands. Kim Boyd serves as President of Licensing and Entertainment, a role she assumed in September 2025 following Olivier Dumont's departure after two years in the position. In this capacity, Boyd directs the overall entertainment strategy, integrating licensing efforts with to expand 's family-oriented franchises globally. Prior to this appointment, she held the position of President of Global Toy and Licensed Consumer Products at , where she managed brand innovation and partnerships. Zev Foreman has led as Head of Film since July 2023, guiding the development of Hasbro's slate with a focus on high-profile adaptations that align with the company's brand ecosystem. Foreman previously served as President of Film Production at (eOne), where he managed creative development and production for major projects, bringing extensive experience in structuring financing and overseeing global releases. Gabriel Marano heads Television, a role he has held since August 2023, managing the division's production pipeline across scripted and animated formats to support Hasbro's multimedia strategy. Marano's prior tenure as Co-Head of Scripted Development at eOne equipped him with expertise in nurturing long-form content tied to entertainment properties. Under his leadership, Cort Lane serves as Vice President of Original Content for Fashion and Friendship Brands, specializing in kids' television initiatives and contributing to the strategic positioning of preschool and youth-oriented series. Lane brings over 12 years of experience from Marvel and Disney, along with prior roles at Mattel, to drive innovative storytelling in this segment. Zach Edwin was appointed Head of Unscripted in October 2024, leading the division's expansion into nonfiction and genre-based programming, such as game shows, to diversify Hasbro's content offerings. Edwin joined from , where he served as Director of Development, leveraging his background in formats to enhance strategic partnerships in this area. Damon Baker joined as Vice President of Digital Licensing in June 2025, focusing on and forging partnerships to amplify Hasbro's entertainment assets across platforms. His appointment supports the division's push into interactive and streaming ecosystems, drawing from his prior experience in strategic partnerships within the sector.

Subsidiaries and Divisions

Hasbro Entertainment maintains a portfolio of approximately five to six subsidiaries and internal divisions as of 2025, focusing on , , , and content development to support its family-oriented productions. Among its key subsidiaries, holds a 70% ownership stake in , a studio acquired through its prior ownership of and retained following the 2023 sale of eOne's film and TV business to . specializes in producing preschool content, most notably the globally popular series , which has driven significant licensing revenue within Hasbro's family brands segment. Hasbro also participates in a 40% joint venture ownership of , a co-owned with Warner Bros. Discovery's The Cartoon Network, Inc., which broadcasts Hasbro's animated series and family programming to U.S. audiences. This partnership, established in 2009 and adjusted to its current ownership structure in , continues to serve as a primary distribution channel for Hasbro content despite ongoing strategic reviews. Left Foot Blue operates as Hasbro's in-house advertising and production studio, emphasizing inclusive marketing campaigns and short-form video content for brands like , with a focus on representative casting and storytelling in children's programming. Complementing this, Cake Mix Studios, based in , functions as Hasbro's dedicated digital animation division, producing commercial spots, , and short-form content to extend brand engagement across online platforms. SCG Characters LLC serves as the development arm for global content localization and IP management, stemming from Hasbro's 2018 acquisition of Saban Brands' entertainment assets, including and , enabling adaptation and distribution of these properties internationally. Internally, Hasbro Entertainment launched its Unscripted Division in 2024 to oversee nonfiction and genre-based programming, led by development executive Zach Edwin. These entities contribute to the Entertainment segment's revenue, with family brands generating $14.5 million in net revenues during the second quarter of 2025 alone, reflecting their role in sustaining Hasbro's franchise-first strategy.

Television Productions

Current Series

Hasbro Entertainment oversees several ongoing television series spanning animated children's content and unscripted game shows, distributed across major networks and streaming platforms with a collective global footprint in over 170 countries. These productions emphasize storytelling, educational elements, and interactive formats, contributing to Hasbro's portfolio of award-winning programming that engages preschoolers, school-age children, and families worldwide. Peppa Pig (2004–present) remains a cornerstone of 's preschool lineup, airing on in the and Nick Jr. internationally, with recent expansions including a dedicated FAST channel on launched in fall 2025. The series, originally developed by (for which holds a 70% stake via its eOne acquisition), follows the adventures of a young pig and her family, promoting themes of friendship and everyday learning; it has garnered multiple BAFTA Children's Awards, including Pre-School wins in 2012 and subsequent years. With availability in over 180 and more than 32 billion official views, Peppa Pig ranks as one of the most-watched on-demand children's series globally. PJ Masks (2015–present), an animated superhero series for preschoolers broadcast on , features young heroes Catboy, Owlette, and combating nighttime villains, with recent seasons introducing expanded teams like the Power Heroes. Produced in collaboration with Frog Box and , the show has earned recognition including an Annie Award for Writing in a Television Production and a Award nomination. Episodes have historically averaged over 1 million viewers in the U.S. across and premieres, contributing to its strong international appeal within Hasbro's global distribution network. Transformers: EarthSpark (2022–present) is an animated action-comedy series airing on Paramount+ and , with season three premiering on October 25, 2024, and additional season four specials slated for December 2025 internationally. The show explores themes of family, technology, and through human and characters creating new life forms called Terrans. As part of the broader , it benefits from Hasbro's established global , reaching audiences in multiple territories via networks. In the unscripted space, Scrabble (2024–present), a game-show adaptation of the classic Hasbro board game hosted by Raven-Symoné in season 1 and Craig Ferguson in season 2, airs on The CW and challenges contestants with word-building puzzles on a giant board. Renewed for a 30-episode second season in 2026, the series highlights strategic language skills and has secured international production rights through Fremantle for global distribution. Similarly, (2024–present), an unscripted quiz show hosted by on , reimagines the trivia with family teams competing across categories, also renewed for a 30-episode second season airing in 2026. Produced in partnership with Alternative Television, it emphasizes knowledge and fun, with format sales expanding to markets like via Talpa Studios. These series collectively underscore Hasbro Entertainment's commitment to diverse, engaging content with broad accessibility and cultural impact.

Upcoming Series

Hasbro Entertainment is developing , a live-action television series adaptation of the universe, in partnership with . The project, announced in February 2025, is being produced by and , with no premiere date confirmed as of November 2025. A live-action based on Magic: The Gathering is in development at Hasbro Entertainment and , encompassing both film and television projects. Announced in February 2025, the initiative includes a television series alongside a , with screenwriters Noah Gardner and Aidan Fitzgerald attached and Matt Johnson in talks to helm the movie as of April 2025; the platform remains TBA. Hasbro Entertainment is co-producing an untitled live-action reboot of the Power Rangers franchise for Disney+, following a deal with . The series, announced in March 2025 and developed by showrunners and Dan Shotz of Percy Jackson and the Olympians, is slated to begin filming in January 2026, with no premiere window yet specified. Beyond these, Hasbro Entertainment maintains a robust pipeline of over 20 television projects in active development as of late 2025, contributing to the company's overall slate of 45 to 50 film and TV initiatives. This includes unscripted formats from its dedicated division, launched in October 2024, such as a reality competition series acquired by in April 2025 and in development as of November 2025, alongside game-show adaptations of , , and , and family-oriented reality concepts tied to brands like .

Film Productions

Released Films

Hasbro Entertainment's first major theatrical release was the animated film Transformers One, distributed by Paramount Pictures, which served as a prequel to the Transformers franchise. Directed by Josh Cooley, the film explores the origins of Optimus Prime and Megatron on their home planet of Cybertron, featuring voice performances by Chris Hemsworth as Orion Pax (Optimus Prime), Brian Tyree Henry as D-16 (Megatron), Scarlett Johansson as Elita-1, Keegan-Michael Key as B-127 (Bumblebee), and Steve Buscemi as Starscream. Produced in collaboration with Paramount Animation and Bay Films, it marked a return to animation for the franchise after several live-action entries handled by predecessor Allspark Pictures. With a of $75 million, Transformers One grossed $129.4 million worldwide, including $59.1 million in and $70.3 million internationally, making it the lowest-grossing entry in the modern Transformers series despite positive word-of-mouth. The film received strong critical acclaim, earning an 89% approval rating on based on 171 reviews, with praise for its vibrant animation, character development, and nostalgic appeal to longtime fans. Audience scores were similarly favorable at 91% on the same platform, though it underperformed commercially amid competition from other blockbusters. In 2025, Hasbro Entertainment co-produced the limited theatrical release Peppa Meets the Baby Cinema Experience, an animated family feature tied to the television series, distributed by Releasing in select markets. The 65-minute film, which follows Peppa and her family preparing for a new sibling, premiered on May 30, 2025, in over 2,600 cinemas across 14 countries but played in only 428 theaters at its widest U.S. release. It earned $6.4 million worldwide, with a modest U.S. gross of $419,817, reflecting its targeted appeal to young children and families. Critically, it held an 84% score from 23 reviews, commended for its gentle storytelling and interactive elements, though audience reception was more mixed at 5.5/10 on .

Upcoming Films

Hasbro Entertainment maintains an extensive pipeline of film projects based on its intellectual properties, with CEO Chris Cocks stating in October 2025 that the company has between 45 and 50 feature films and television shows in various stages of development. A live-action of the is in development at , produced by Margot Robbie's in partnership with . Announced in April 2024, the project is being written by and Goldstein, known for their work on , with no director or release date confirmed as of November 2025. Sony Pictures has acquired film rights to Clue from Hasbro, aiming to reboot the 1985 comedy in a new live-action feature under TriStar Pictures. The deal, finalized in April 2024, encompasses both film and television adaptations, though the movie remains in early development without a script, director, or timeline specified by late 2025. Plans for an untitled live-action crossover film uniting the and Transformers franchises at , first announced at CinemaCon in April 2024 with a tentative 2025 or 2026 release window, have been shelved as of November 2025 amid broader franchise shifts. has instead pivoted to developing an animated television crossover series. Other notable projects include a live-action film at , announced in July 2025 and centered on the franchise's magical themes. is building a shared film and television universe around Magic: The Gathering, with a feature script by Noah Gardner and Aidan Fitzgerald greenlit in June 2025. While a sequel to has been discussed by cast members like , no official development has been confirmed by or as of October 2025.

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