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Herman ze German

Herman ze German was a small chain of fast-casual restaurants primarily based in London that specialized in authentic German street food, particularly high-quality sausages such as currywurst, bratwurst, and bockwurst, along with German beers.^[1]^[2] Founded in 2008 by Azadeh Falakshahi and Florian Frey, a couple inspired by Berlin's culinary scene and their roots in Germany's Black Forest region, the chain aimed to bring premium, gluten-free, and lactose-free sausages made without cheap meat fillers to the UK market.^[1]^[3] At its peak, Herman ze German operated four locations in London, including sites in Soho on Old Compton Street, Charing Cross on Villiers Street, Fitzrovia on Charlotte Street, and White City, with a brief expansion to a Birmingham outpost in 2019 that later closed.^[1]^[2] The menu focused on customizable currywurst—a grilled bratwurst topped with tomato-curry sauce and options like sauerkraut, jalapeños, pickled onions, and sweet chili mayo—alongside vegan alternatives and traditional sides, emphasizing quick, affordable meals in a casual setting.^[3]^[2] The chain expanded beyond the UK by opening a restaurant and food truck in Lörrach, Germany, near the Black Forest, which remains operational as of 2025.^[4]^[5] However, it faced challenges from the COVID-19 pandemic's economic fallout and the end of the Brexit transition period in December 2020, leading to the permanent closure of all London sites in October 2020 after over a decade of operation.^[1]

History

Founding

Herman ze German was founded by Azadeh Falakshahi and Florian Frey, a couple originally from Germany's Black Forest region. Falakshahi, born in August 1983, had studied photography, while Frey had worked as a hairdresser before transitioning to the food industry.^[6]^[7]^[8] The pair relocated to Brighton, UK, in 2005, where they soon found themselves missing the authentic flavors of German cuisine, particularly high-quality sausages unavailable in local markets.^[7] Their initial concept emerged from personal nostalgia and a desire to share German culinary traditions with friends and the local community. In summer 2008, Falakshahi and Frey began importing sausages from a trusted family butcher in the Black Forest and selling them at UK music festivals, food events, and car shows using mobile trailers.^[7]^[9] This pop-up and food truck operation addressed the perceived gap in quality German sausages in the UK, starting small with homemade preparations for gatherings before expanding to public stalls.^[8] As Azadeh Falakshahi noted, "The English sausages on offer were not really up to the standard of a German sausage that we were used to," motivating their venture not as a formal business plan but from a passion for authentic produce.^[7] The brand formalized its presence with the opening of its first permanent location in late 2010 at 19 Villiers Street, near Charing Cross in London (WC2N 6NE), adopting a fast-casual format emphasizing quick service and takeaway options for urban customers.^[8]^[9]^[10] This site marked the transition from festival stalls to a fixed establishment, building on the 2008 foundations to introduce Berlin-style street food to a broader London audience.

Expansion and operations

Following the opening of its inaugural restaurant on Villiers Street in London in 2010, Herman ze German expanded steadily to meet growing demand for authentic German street food in high-traffic urban areas. The chain added a second location in Soho's Old Compton Street in 2013, followed by a third site in Fitzrovia's Charlotte Street in October 2014, and a fourth in White City Place's WestWorks building in July 2018. This growth to four London venues by the late 2010s reflected the brand's success in capitalizing on busy districts frequented by office workers, tourists, and locals seeking quick, flavorful meals. In 2019, the chain ventured beyond London with its first outpost outside the capital at Birmingham's Grand Central, a 700-square-foot space seating 42 customers next to the Bullring shopping area, marking a strategic push into the Midlands. Additionally, during this expansion phase, Herman ze German launched a food truck operation in Lörrach, Germany, extending its presence to the founders' home region near the Black Forest. The operational model centered on a fast-casual format that evoked the casual, efficient vibe of Berlin's iconic currywurst stands, prioritizing speed and accessibility without compromising on quality. Restaurants featured counter-service setups with open kitchens, allowing customers to watch sausages being prepared and served in under five minutes during peak hours, often with a street-food aesthetic including wooden counters and chalkboard menus. Daily operations emphasized consistency, with staff trained in quick assembly of dishes like grilled bratwurst and currywurst—a key draw that highlighted the brand's German authenticity. Meats were imported regularly from family butchers in southern Germany, ensuring fresh, high-quality ingredients that aligned with the family-run ethos established by founders Florian Frey and Azadeh Falakshahi. At its peak in the late 2010s, Herman ze German had become a go-to destination for genuine German street food in the UK, drawing crowds to its locations for affordable, hearty options in bustling settings like London's West End and Birmingham's transport hub. The chain's expansion was propelled by word-of-mouth popularity and strategic site selection in areas with high footfall, such as near major stations and shopping centers, while maintaining a personal touch through the owners' hands-on involvement. This period underscored the brand's role in introducing Berlin-style imbibes to British diners, with sites often buzzing during lunch rushes and evenings. Throughout its operations, the chain navigated challenges including rising import costs for meats from Germany, exacerbated by post-Brexit trade disruptions that increased expenses and logistical hurdles. These economic pressures, combined with fluctuating energy and staffing costs, tested the viability of the import-dependent model even before the onset of broader disruptions in 2020.

Closure

On October 13, 2020, Herman ze German announced the permanent closure of its four remaining London sites after more than a decade of operation in the UK.^[1]^[11] The decision was driven primarily by the devastating effects of the COVID-19 pandemic, which imposed lockdowns and sharply curtailed foot traffic to the restaurants, compounded by Brexit-related hurdles including disruptions to supply chains for imported German meats and escalating operational costs.^[1]^[11]^[12] This encompassed the locations in Soho, Charing Cross, Fitzrovia, and White City; the Birmingham outlet, which had opened in April 2019 at Grand Central, had already shuttered in November 2019 after eight months due to insufficient viability.^[1]^[11]^[13] Founders Azadeh Falakshahi and Florian Frey, who launched the chain in 2008, expressed profound disappointment, noting that the dual crises had rendered post-pandemic recovery impossible despite their full commitment to the venture.^[1] Following the shutdown, Falakshahi and Frey redirected efforts to their native Germany, where Herman ze German maintains operations in and around Lörrach, Baden-Württemberg, evolving from an initial food truck to a permanent food stall and, by 2024, a full restaurant.^[11]^[14] As of 2025, the brand shows no signs of reviving its UK presence, with all activity centered on the Lörrach-area establishments.^[15]^[14]

Locations

London sites

Herman ze German operated four locations in London from 2008 until their permanent closure in October 2020, each tailored to its neighborhood while upholding the chain's signature German-inspired decor featuring wooden panels, sausage motifs, and playful branding. The sites were strategically placed to capture diverse foot traffic, from tourists and nightlife seekers to office workers and shoppers, contributing to the brand's growth in the capital. All closures were attributed to the combined impacts of the COVID-19 pandemic and Brexit-related challenges, with the original Villiers Street outlet serving as the flagship.^[1]^[12]^[16] The first site opened at 19 Villiers Street in Charing Cross in 2008, ideally positioned between Embankment and Charing Cross tube stations to attract tourists and commuters. This location emphasized quick-service takeaway options, capitalizing on the area's high pedestrian flow near major attractions like Trafalgar Square and the Embankment. It featured the chain's core fast-casual setup with counter service and limited seating, maintaining the consistent German-themed aesthetic to create an inviting, no-frills atmosphere for on-the-go diners. As the flagship, it operated for over 12 years before closing in late 2020.^[16]^[17]^[1] In 2013, a second outlet launched at 33 Old Compton Street in Soho, immersing itself in the district's vibrant nightlife and entertainment scene. This site catered to late-night crowds with extended hours and a lively ambiance suited to the area's bars and theaters, offering space for both dine-in and takeaway amid the bustling pedestrian traffic. The decor echoed the chain's Bavarian influences, providing a contrast to Soho's eclectic vibe while focusing on efficient service for evening revelers. It too shuttered permanently in October 2020.^[18]^[19]^[12] The Fitzrovia branch debuted at 43 Charlotte Street in October 2014, targeting the neighborhood's professional crowd in the office-heavy district near media and tech hubs. Adapted for lunch rushes, it included more seating to accommodate business diners seeking hearty, affordable meals during weekdays, while preserving the uniform German styling with wurst-focused counters. This mid-2010s expansion highlighted the chain's appeal to urban workers before its closure alongside the others in late 2020.^[19]^[20]^[1] The final London site opened in July 2018 at White City Place, integrated into the WestWorks building adjacent to the Westfield shopping centre to serve shoppers and visitors. This late-2010s addition emphasized mall-style convenience with grab-and-go options and proximity to retail and leisure areas, featuring the brand's thematic elements in a modern, high-traffic environment. It marked the chain's push into suburban commercial zones but closed with the rest in October 2020 due to economic pressures.^[9]^[21]^[12]

Other UK and international sites

Herman ze German expanded beyond London with a location in Birmingham, opening on April 1, 2019, at Grand Central station as the chain's first UK site outside the capital.^[22] This 42-cover outlet targeted commuters in the bustling transport hub above Birmingham New Street station, offering quick-service German-inspired dishes like sausages and schnitzel to capitalize on foot traffic from shoppers and travelers.^[23] However, the site proved short-lived, closing in November 2019 after just seven months of operation amid operational challenges.^[24] In Germany, the chain tested its concept closer to the founders' roots with a food truck launched in 2018 on the weekly market in Lörrach, a town near the Black Forest and the Swiss border, allowing initial market validation in the home country.^[25] This mobile venture evolved into a permanent full-service restaurant at Am Alten Markt 4 in 2019, situated in the Galerie am Alten Markt beneath a Decathlon store, which remains operational as of 2025 and emphasizes local favorites such as burgers and currywurst alongside traditional sausages.^[25]^[26] The Birmingham expansion aimed to extend the brand's national footprint in the UK by accessing a major commuter demographic beyond the London market.^[13] In contrast, the German operations in Lörrach were strategically positioned to draw on the German heritage of founders Azadeh Falakshahi and Florian Frey, who hail from the nearby Wiesental region, while benefiting from proximity to regional supply chains for authentic ingredients.^[27]^[25]

Signature dishes

Herman ze German's menu highlighted authentic German sausages sourced from family butchers in Germany's Black Forest region, emphasizing traditional preparations to maintain cultural integrity.^[28]^[29] The chain's bestseller, Currywurst, featured a grilled pork Bratwurst topped with curry ketchup made from tomato sauce infused with curry powder and paprika, drawing inspiration from Berlin's iconic street food.^[30]^[31] This dish was typically served sliced with customizable toppings like sauerkraut, priced around £4-5 for the sausage alone.^[30] Other core offerings included Bockwurst, a smoked pork sausage boiled for a milder flavor, and Bratwurst, a coarser pork and veal variety grilled and often presented whole in a bun to preserve authenticity.^[30]^[31] Leberkäse, resembling a finely ground meatloaf, was sliced hot and served in a roll, providing a hearty alternative.^[32] Schnitzel rounded out the mains as a breaded and fried pork cutlet, appealing to those seeking variety beyond sausages. Vegan alternatives included seitan-based wurst options, such as herby vegan sausages served in rolls or with curry sauce, customizable like the meat versions.^[33]^[2] These items formed the basis of fast-casual meals, with sausage-focused options priced affordably at £5-8 including sides, and frequently incorporated into sandwiches or rolls for on-the-go consumption.^[30]

Sourcing and preparation

Herman ze German sourced all its meats exclusively from a trusted family-run butcher in the Black Forest region of southern Germany, ensuring the use of fresh, free-range pork and beef without frozen products or additives to maintain authenticity in traditional recipes.^[34]^[13]^[7] These imports occurred weekly to preserve optimal freshness and regional flavors, with the sausages boasting a high 95% meat content and being gluten- and lactose-free.^[34]^[7] On-site preparation emphasized simplicity and quality, with sausages such as bratwurst grilled to perfection or occasionally boiled to retain their juicy texture before serving.^[34] The signature curry sauce was made from scratch daily, combining curry powder, ketchup, and Worcestershire sauce to create a tangy, spiced tomato-based topping in varying heat levels.^[35] Sides were prepped fresh each day, including fermented sauerkraut for authentic tanginess and fries cooked via a specialized baking method using a high-tech German machine that applied heat, steam, and pressure without oil for a crispy result.^[34]^[36] Beverages complemented the menu with imported German beers like Früh Kölsch, Erdinger, and Schneiderweisse, alongside sodas and non-alcoholic options such as Apfelschorle, a refreshing apple juice spritzer mixed with sparkling water.^[13] Quality control was maintained through the personal oversight of founders Florian Frey and Azadeh Falakshahi, who hailed from the Black Forest and directly managed imports to uphold the integrity of southern German culinary traditions.^[28]^[37]

Reception and legacy

Critical reviews

Herman ze German garnered positive feedback from critics and customers for its authentic German sausage flavors and efficient operations. Publications like Time Out praised the chain's wurst as "some of London's best," highlighting the currywurst as a standout for its tangy curry sauce and juicy pork sausage.^[38] The Telegraph echoed this sentiment, describing the food as "delicious" despite its indulgent nature.^[39] Customer reviews on platforms such as Yelp averaged 4.0 out of 5 across nearly 100 ratings, with frequent commendations for the quick service—ideal for busy urban diners—and strong value for money, often citing meals under £10 as satisfying and filling.^[40] Criticisms focused on operational and menu limitations. Grace Dent's review in the Evening Standard noted the menu's narrow variety, dominated by sausage options with repetitive accompaniments like fries or sauerkraut, limiting appeal for diverse tastes.^[41] Post-Brexit import challenges led to occasional complaints about elevated prices, with some sausage rolls exceeding £6, making it feel less budget-friendly compared to pre-2016 levels.^[12] During peak hours, reviews mentioned inconsistent item availability, such as sold-out specials, contributing to longer waits despite the fast-casual format.^[40] The chain received notable recognition in German media, featured on ProSieben's Galileo as "Britain's most successful sausage restaurant," emphasizing its popularity among locals and tourists.^[42] Customers frequently favored the casual, fun atmosphere, with German-themed elements like neon signage and wooden benches creating a lively, no-frills vibe that enhanced the street-food experience.^[40] This authenticity in menu sourcing aligned with broader acclaim for genuine preparation methods.^[43]

Cultural impact

Herman ze German significantly contributed to the popularization of Berlin-style currywurst in the UK, introducing the spicy sausage dish as a fast-casual staple to mainstream London audiences and sparking interest among other street food vendors.^[1] Founded in 2008 by German couple Azadeh Falakshahi and Florian Frey, the chain sourced authentic sausages from a Black Forest butcher, which helped elevate German street food within London's increasingly diverse culinary landscape.^[44] Their emphasis on quick, hearty options like bratwurst and schnitzel filled a niche for affordable ethnic fast food in vibrant areas such as Soho, before widespread gentrification shifted the neighborhood's dining dynamics.^[28] As a symbol of immigrant entrepreneurship, the founders' journey—from importing sausages for personal use and friends to launching festival stalls and permanent sites—has been spotlighted in international media, highlighting how German expatriates brought regional flavors to British palates and built a loyal following, including celebrities like Heidi Klum.^[45] This narrative underscored the chain's role in bridging cultural gaps through accessible cuisine, fostering appreciation for underrepresented German dishes amid the UK's multicultural food scene. Following the 2020 closure of its UK locations due to the COVID-19 pandemic and Brexit, Herman ze German's legacy endures through its ongoing operation in Lörrach, Germany, as of 2025, which serves as a direct homage to the brand's origins and continues to offer signature items like currywurst.^[27]^[26] The chain's influence persists in the sustained demand for German street food in London, where it helped normalize such offerings and inspired broader experimentation with European sausage varieties in local eateries.^[1]

References

[1]
Herman Ze German to close all London sites - Restaurant Online
Oct 13, 2020 · Fast casual sausage specialist Herman Ze German has announced the permanent closure of its entire London estate.
[2]
Herman Ze German - Visit London
This Fitzrovia outpost of the German eatery serves authentic and traditional dishes, similar to that of its sister restaurants in Charing Cross and Soho.
[3]
Herman ze German Soho, London, ENG - OpenTable
Rating 3.7 (44) · £25 and under33 Old Compton Street, London, ENG W1D 5JU About this restaurant Herman Ze German in Soho was born out of a need for quality German sausages in the UK.
[4]
Azadeh FALAKSHAHI personal appointments - Companies House
Total number of appointments 1. Date of birth: August 1983. HZG WHITE CITY LTD (09686640). Company status: Dissolved. Correspondence address: 1 Vincent ...
[5]
Herman ze German - - Premier Construction News
Oct 15, 2013 · It all started when Florian Frey and Azadeh Falakshahi moved from the Black Forest to Brighton in 2005. ... 2008 Herman ze German was born!
[6]
Herman Ze German, London, England | Leibspeise - WordPress.com
Mar 20, 2011 · So they did: End of 2010 Florian Frey and his girlfriend Azadeh Falakshahi, both Germans from the Black Forest, opened their own shop right ...Missing: founders founding 2008
[7]
Herman Ze German - London - White City Place
Jun 7, 2018 · Founders Azadeh Falakshahi and Florian Frey began importing sausages from their trusted family butcher in the Black Forest determined to educate ...Missing: founding | Show results with:founding
[8]
German sausages conquer London - Discover Germany
Kurz & Lang,Herman ze German and The Wurst Club all import their sausages from small specialist butchers in Germany for original taste and superior quality. A ...
[9]
Brexit too much to stomach for German sausage chain - DW
Oct 13, 2020 · In March 2019, the small chain established its first UK location outside the capital, in Birmingham, but the branch closed just eight months ...Missing: history truck
[10]
Herman ze German to close all UK sites - News - The Caterer
Oct 13, 2020 · German eatery brand Herman ze German has announced it will permanently close its four London sites due to the impact of Covid-19 and Brexit.
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https://www.dw.com/en/brexit-too-much-to-stomach-for-german-sausage-chain/a-55255949
[12]
HERMAN ZE GERMAN - Updated October 2025 - Burgers - Yelp
Rating 4.0 (3) HERMAN ZE GERMAN, Am Alten Markt 4, 79539 Lörrach, Germany, Mon - 10:00 am - 9:00 pm, Tue - 10:00 am - 9:00 pm, Wed - 10:00 am - 9:00 pm, Thu - 10:00 am ...Missing: truck | Show results with:truck
[13]
Herman ze German celebrates 10th anniversary with brand new site
Aug 3, 2018 · ... launch in 2008,” says David Camp, CEO of Stanhope, who is one of White City Works developers. “Its arrival at White City Place complements ...
[14]
Herman Ze German - Eat - Thrillist London
Sep 28, 2010 · Proudly declaring "Our wurst is the best", this brightly coloured, wood-walled sausage deli announces its sloppy intentions with a wash ...
[15]
HERMAN ZE GERMAN - London On The Inside
Aug 5, 2013 · Traditional sausages joint Herman Ze German who have just opened their second London joint. If you like a right sausage fest you will love this.
[16]
Win tickets to Herman ze German launch - Time Out London
Sep 18, 2014 · Herman ze German Fitzrovia opens to the public on Thursday October 2. To find out more info on Herman's homes visit hermanzegerman.com. Sign up ...
[17]
A proper German comes home to Charlottenstrasse
Nov 17, 2014 · A few doors from where Schmidt's used to be on Charlotte Street. Herman Ze German offers proper sausages and much more.
[18]
Herman ze German moves to White City Place - CoStar
Jun 7, 2018 · German sausage specialist Herman ze German has signed with developer Stanhope and landowners AIMCo and Mitsui Fudosan for its latest store ...
[19]
Herman Ze German to open in Birmingham's Grand Central
Mar 13, 2019 · Due to open on 1 April, the brand will be located next to Tortilla and will serve authentic German sausages. The eatery currently has four sites ...Missing: Lörrach | Show results with:Lörrach
[20]
Herman Ze German to open first site outside of London - The Caterer
Mar 13, 2019 · Due to open on 1 April, the German sausage brand has expanded to include four sites in London and a food truck in Germany since launching in ...
[21]
The high profile Birmingham restaurants we lost in 2019
Jan 11, 2020 · Herman ze German has closed. Not as high profile ... The German sausage and schnitzel restaurant at Grand Central closed in November 2019.
[22]
Lörrach statt London - Wirtschaft im Südwesten
Vor zwei Jahren starteten Azadeh Falakshahi (37) und Florian Frey (40) die deutsche Dependance ihrer Londoner Currywurst-Kette „Herman ze German“ mit einem ...Missing: eröffnung | Show results with:eröffnung
[23]
Herman ze German – Delivery Service
Feb 21, 2025 · Wir liefern ausschließlich in Lörrach Stadt ab einem Mindestbestellwert von 15€ – nur so können wir die gewohnt gute Qualität gewährleisten.
[24]
Grand Central to debut first Herman Ze German site outside of London
Popular German eatery Herman Ze German is to open its first UK site outside of London at Grand Central, Birmingham. Due to open on April 1st 2019, the brand ...Missing: Villiers Charing Cross
[25]
Herman ze German / UK: End of UK-sites sealed - foodservice
Herman ze German has announced it will permanently close its four London sites. The group founded by the German couple Azadeh Falakshahi and Florian Frey
[26]
Herman ze German – DW – 06/12/2015
Jun 12, 2015 · Their German brat- and currywurst is in such demand in London that they've now opened their third shop! Florian Frey and Azadeh Falakshahi ...Missing: founders founding 2008
[27]
Review: Herman Ze German - The London Economic
Mar 4, 2015 · ... sourcing sausages direct from a butcher called Fritz in the Black Forest. I treated my colleague to a Wurst on a cold Friday night, welcoming ...
[28]
Herman ze German Soho menu and prices, London | Quandoo
Herman ze German Soho serves German and European food, with dishes around £7. Menu highlights include Bratwurst (£4.45) and Schni-Po-Sa (£9.95).
[29]
Reviewed - is Herman ze German the wurst dining experience in ...
May 10, 2019 · Herman ze German opened in the space formerly occupied by Square Pie which closed at Grand Central in February this year. ‌. There isn't much ...
[30]
https://www.quandoo.co.uk/place/herman-ze-german-6584/menu
[31]
Herman Ze German – “Our wurst is ze best!” | Cut The Cap
Aug 2, 2013 · In keeping with the tradition, the sausages come in three varieties, Bratwurst, Chilli Beef and Brockwurst, all grilled to perfection and served ...
[32]
Currywurst at Herman ze German | Tamarind and Thyme
Aug 22, 2012 · I like their simple menu featuring only three types of sausages – Bratwurst (pork and veal), Bockwurst (smokey pork) and Chilli beef (spicy beef ...Missing: signature | Show results with:signature
[33]
Herman Ze German, Soho - Scarlett London
May 2, 2016 · It's an amazing place for a naughty Sunday feast, with all the tastiness but none of the greasiness. They have branches in Soho, Charing Cross ...Missing: Villiers | Show results with:Villiers
[34]
"Herman ze German" Eateries | Euromaxx - YouTube
Jan 9, 2014 · A German couple from the Black Forest region is selling German cuisine - mainly sausages - in their two eateries in London called "Herman ze ...<|control11|><|separator|>
[35]
Herman ze German Fitzrovia | Restaurants in Fitzrovia, London
Oct 30, 2014 · Herman ze German Fitzrovia. The Fitzrovia branch of this high-quality mini-chain - some of London's best wurst. Restaurants | German ...
[36]
Herman Ze German, restaurant review - The Telegraph
Apr 14, 2014 · In this review of Herman Ze German, which stands next door to a Soho shop selling the most eye-opening ... date was September 13, 2001, and ...
[37]
Herman Ze German - Restaurant Reviews - Yelp
Rating 4.0 (98) · £HERMAN ZE GERMAN - Try Our New Menu - 19 Villiers Street, London WC2N 6NE, 93 Photos, +442079304827, Mon - 7:00 - 23:00, Tue - 7:00 - 23:00, ...
[38]
Grace Dent reviews Herman Ze German | London Evening Standard
Oct 31, 2014 · To Herman Ze German with you people. The Colony Grill isn't open to such riffraff. It serves smoked haddock hash with duck egg at breakfast and ...
[39]
Cult restaurant in London: Herman ze German | Galileo | ProSieben
Jul 27, 2016 · Galileo hat das erfolgreichste Würstchen-Restaurant Großbritanniens besucht. Aber was ist das Geheimnis von "Herman Ze German"?<|control11|><|separator|>
[40]
Herman ze German Soho | Restaurants in Soho, London - Time Out
Jul 10, 2013 · Herman ze German, in case you hadn't guessed, is a purveyor of German sausages. Its outlet on Villiers Street is cherished by sausage fanciers ...
[41]
German wurst in London – DW – 01/25/2015
Jan 25, 2015 · ... Florian Frey and Azadeh Falakshahi are behind 'Herman ze German' and they told us secret to their success: imported wurst from the Black Forest.Missing: founders founding 2008