How I'm Feeling Now
How I'm Feeling Now is the fourth studio album by English singer-songwriter Charli XCX, released on May 15, 2020, through Asylum and Atlantic Records.[1][2] The album consists of 11 tracks with a total runtime of 37 minutes and was recorded entirely at her home in Los Angeles during the early stages of the COVID-19 pandemic lockdown.[2] Co-produced by Charli XCX alongside A.G. Cook, BJ Burton, and Dylan Brady, it marks a departure from traditional studio production, embracing a DIY approach influenced by hyperpop aesthetics and experimental electronic elements.[3] The album's creation process was uniquely collaborative and transparent, spanning just six weeks from April to May 2020, with fans actively involved through social media polls, livestream sessions, and direct feedback on song ideas and artwork.[1] Charli XCX announced the project on April 6, 2020, committing to complete it within 40 days as a response to the isolation of quarantine, which infused the record with raw, immediate energy.[1] Tracks such as "forever," "claws," and "party 4 u" blend euphoric synth-pop with introspective lyrics, capturing the paradoxes of virtual intimacy and emotional vulnerability during global uncertainty.[3] Thematically, How I'm Feeling Now delves into love and loneliness in a digital age, solo partying as escapism, and the psychological toll of the pandemic, serving as a sonic diary of liminal times.[3] Notable singles include "forever," released on April 9, 2020,[4] and "claws," which highlight the album's glossy yet chaotic production style.[3] Critically acclaimed for its timeliness and innovation, the record solidified Charli XCX's role as a pioneer in PC Music-influenced pop, earning praise for transforming personal and collective anxiety into vibrant, danceable art.[3]Development and Concept
Background
In early 2020, as COVID-19 cases surged globally, Charli XCX was already based in her home in Los Angeles' Beachwood Canyon neighborhood, where she had been promoting her previous album Charli (2019).[5][6] The rising pandemic led her to self-isolate there with her boyfriend and close friends, marking a shift from her active touring schedule.[7] Following the September 2019 release of Charli, XCX had outlined ambitious plans for a traditional album cycle, including international tours and the creation of two new albums slated for 2020 or early 2021.[8] These efforts were abruptly halted by the onset of global lockdowns in March 2020, with numerous concerts, including her own, canceled amid escalating restrictions.[9] The U.S. government's declaration of a national emergency on March 13, 2020, further intensified the disruption, confining her creative process to her home and prompting a reevaluation of her professional trajectory.[10] By mid-March 2020, with lockdowns firmly in place, XCX began a series of Instagram Live sessions to connect with fans and artists during self-isolation, starting on March 18.[11] On April 6, 2020, during a public Zoom call with fans, she announced her intent to write, record, and release an album entirely within quarantine, leveraging remote collaboration and fan input to capture the era's immediacy.[6][12] This decision marked a pivot toward an interactive, community-driven project, setting the stage for fan-voted elements in its development.Fan Involvement and Concept
Charli XCX conceived How I'm Feeling Now as a "quarantine album," designed to encapsulate the immediate emotional landscape of lockdown life, including isolation, anxiety, and the paradoxical intimacy of digital interactions amid the COVID-19 pandemic. This participatory ethos transformed the project into a real-time collaborative experiment, where the artist's personal vulnerabilities were mirrored and amplified through fan engagement, creating a shared artifact of the era's collective experience.[3][6] Fan involvement began in early April 2020, following the announcement, with Instagram polls and live sessions allowing followers—affectionately called "Angels"—to influence key creative elements such as song titles (e.g., voting on "Claws" after hearing snippets), artwork motifs, and even release timing for singles. These interactions extended to lyric workshops during Instagram Lives, where fans suggested lines like "Go online shopping / it’s so exhausting" for tracks, and submissions of personal footage for music videos, such as party-themed clips for "Forever." The process fostered a sense of communal creation, with Charli XCX emphasizing transparency by sharing demos and seeking input to ensure the album resonated with the pandemic's disorienting reality.[6][5][13] The album's title, how i'm feeling now, emerged from this interactive framework, drawing on fan suggestions that highlighted present-tense vulnerability and emotional immediacy as core to the project's identity. Voting and collaboration continued through April 2020, directly shaping all 11 tracks by integrating fan perspectives on themes, structures, and aesthetics, resulting in a work that blurred the lines between artist and audience.[14][6]Recording and Production
Lockdown Process
The recording of How I'm Feeling Now took place entirely during the early months of the COVID-19 pandemic, spanning six weeks from April to May 2020, in adherence to stay-at-home orders in Los Angeles. Charli XCX, based at her home in the city, utilized a makeshift setup with the limited equipment and tools available to her, forgoing access to professional studios due to lockdown restrictions. This DIY approach necessitated self-recording of vocals and initial production elements, often in the evenings to avoid daytime construction noise from nearby sites, resulting in a raw, glitchy aesthetic born from the constraints of home-based creation.[15][16][1] Initial songwriting and demo creation were handled solo by Charli XCX, drawing from the isolation and emotional flux of quarantine, before incorporating external inputs through remote channels. Collaborators contributed via file-sharing platforms such as Dropbox for exchanging stems, mixes, and ideas, while Zoom facilitated real-time feedback sessions without any in-person meetings. This method allowed for iterative development, where drafts were shared and refined digitally, ensuring the project adhered strictly to social distancing protocols.[17][16][18] Fan-voted elements, such as certain lyrical choices and visual concepts, were integrated during this remote phase to enhance the album's collaborative spirit. The absence of physical studio resources not only accelerated the timeline but also emphasized a spontaneous, unpolished workflow, culminating in the album's completion ahead of its May 15, 2020 release.[15][16]Key Collaborators
A.G. Cook served as the primary producer for How I'm Feeling Now, contributing the majority of beats and synth elements remotely from the United Kingdom while Charli XCX recorded in Los Angeles.[16] As a longtime collaborator and head of the PC Music label, Cook's involvement shaped the album's hyperpop aesthetic through iterative file exchanges, adapting to lockdown constraints that prevented in-person sessions.[16] The production process relied entirely on remote communication, with Cook and co-executive producer BJ Burton sending instrumental demos and revisions via email and Zoom calls.[16] Other PC Music affiliates, including Danny L. Harle, contributed significantly; Harle co-produced tracks such as "detonate" alongside Dylan Brady.[1] The track "Claws" was co-produced by Dylan Brady and BJ Burton, delivering explosive beats that captured the album's energetic tension.[19] Additional producers like Palmistry provided key beats, such as for one of the album's new songs, further diversifying the sound through digital handoffs.[16] Fan submissions played a unique role in the collaborative framework, with XCX soliciting input on lyrics and ideas during live streams, directly influencing elements like the songwriting on "Claws."[16] This crowdsourced approach extended to background elements, fostering a communal production model amid isolation.[16]Music and Lyrics
Musical Style
How I'm Feeling Now fuses hyperpop, electropop, and experimental electronic genres, drawing heavily from PC Music aesthetics through glitchy synths and auto-tuned vocals that create a disorienting, futuristic soundscape.[3][20] The album's production emphasizes synthetic arrangements with pitch-shifted elements, as co-producers A. G. Cook, BJ Burton, and Dylan Brady layer busy, hyperactive textures around Charli XCX's distinctive voice.[3] Tracks like "Claws" exemplify this with bionic vocal vibrations and euphoric EDM builds, while "Pink Diamond" incorporates industrial electronics and trance-laced beats for a dark, kinetic edge.[3][20] Key production techniques include heavy digital distortion, sped-up samples, and lo-fi elements derived from the DIY lockdown process, resulting in raw, unpolished sonics that contrast with more refined prior efforts.[21][20] Glitchy arpeggiating synths and 8-bit video game-like bleeps appear prominently, as in "Detonate," alongside OTT rave stabs in "Anthems" that echo Basement Jaxx influences within a hyper-digital framework.[21] The album spans 11 tracks over 37 minutes, with tempos generally ranging from 120 to 160 BPM, fostering high-energy momentum through bouncy beats and squelching basslines, such as the fuzzy overdriven synths in "c2.0."[1][22] This record evolves from the 2019 album Charli, adopting a more visceral, quarantine-driven rawness while retaining core experimental pop foundations, evident in the shift toward erratic, home-recorded distortions over polished club anthems.[3][20] The result is a cohesive blend of sugary bounce and surreal disruption, solidifying Charli XCX's role in advancing hyperpop's boundaries.[21]Themes and Lyrical Content
How I'm Feeling Now explores central motifs of loneliness, digital intimacy, and fleeting hedonism, capturing the emotional turbulence of the early COVID-19 pandemic.[3] Loneliness permeates the album as a response to physical isolation, while digital intimacy highlights connections forged through screens, particularly in the artist's evolving relationship with her partner during quarantine.[21] Fleeting hedonism emerges as an escapist impulse, blending virtual socializing with momentary pleasures amid uncertainty.[3] The album reflects real-time feelings documented daily during lockdown, embodying the raw progression of anxiety, breakups, and virtual partying as the crisis unfolded.[23] Charli XCX has described waking with intense anxiety in her chest during this period, which informed the project's diaristic urgency and emotional volatility.[23] Breakups and relational strains are woven in as metaphors for broader impermanence, while virtual partying serves as a surrogate for lost social rituals, all captured in the six-week creation process in April and May 2020.[3] Lyrically, the album employs a stream-of-consciousness style, with lowercase aesthetics that mirror the informality of social media posts and instant messaging.[24] This approach fosters an unfiltered, confessional tone, aligning with the project's fan-involved Instagram Lives where ideas were workshopped in real time.[24] The album draws from the relentless news cycles of March and April 2020 that amplified feelings of transience and gratitude for fleeting stability.[3] The hyperpop sound further amplifies this emotional rawness, turning introspective vulnerabilities into vibrant, immediate expressions.[3] Tracks like "I Finally Understand" exemplify longing for physical touch, underscoring the tension between digital closeness and embodied absence in lockdown life.[21]Artwork and Release
Cover Art and Packaging
The cover art for How I'm Feeling Now features a glitch-art style depiction of a distorted candid photo of Charli XCX lying in bed, filming herself, chosen from options shared with fans through Instagram polls held in April 2020.[13][25] This collaborative approach highlighted the album's DIY ethos, with fans—referred to as "Angels"—contributing ideas during the quarantine production.[13] The visual aesthetic employs vibrant neon pinks and blues, drawing on the hyper-saturated, futuristic palette associated with PC Music, and incorporates design elements from producer A.G. Cook alongside fan suggestions.[3][20] Cook, a key figure in the PC Music collective, helped shape the album's experimental glitch-pop identity, extending into its packaging to evoke digital distortion and emotional immediacy.[3] Packaging for the album was initially limited to digital formats upon its release on May 15, 2020, with physical editions such as vinyl and CD postponed until September 18, 2020, amid global manufacturing disruptions from the COVID-19 pandemic.[3] The inner artwork consists of intimate quarantine-era Polaroids and handwritten notes, capturing the raw, isolated creative process and adding a personal layer to the physical copies.[20] This glitch-infused design aligns with the distorted, neon-drenched visuals accompanying promotional singles like "Claws."[20]Release Details
How I'm Feeling Now was released as a digital album on May 15, 2020, through Asylum and Atlantic Records, just eight months after Charli XCX's preceding studio album Charli.[12][1] Following the release of singles "forever" and "claws," the project delivered the complete 11-track standard edition directly to streaming platforms.[26][27])) No deluxe edition accompanied the initial launch.[27][2] The album's rollout was profoundly shaped by the COVID-19 pandemic, emphasizing digital streaming over traditional physical retail amid global lockdowns that precluded in-store events or tours.[28][3] Physical formats, including CD and vinyl, arrived later on September 18, 2020, via Atlantic Records.[29] Subsequent vinyl variants, such as limited-edition colored pressings, extended availability into 2021.[2] In May 2025, for the album's fifth anniversary, the original cover art was restored on streaming platforms.[30]Promotion
Singles
The lead single from How I'm Feeling Now, "forever", was released on April 9, 2020, and featured a house-inspired music video utilizing footage shot before the onset of lockdown.[31] The video, directed and edited by Charli XCX herself, was released on April 17, 2020, and incorporated fan-submitted clips to capture a sense of pre-pandemic normalcy and longing.[32] Subsequent promotional singles included "claws", released on April 23, 2020, and "i finally understand" on May 7, 2020.[33] The music videos for these tracks embraced DIY aesthetics reflective of the quarantine production process, with "claws" notably featuring remote fan cameos through collaborative editing elements; all were directed or co-directed by Charli XCX.[34][35] These singles served as key components of the album's marketing strategy, tying into broader promotional efforts amid the global pandemic. A later single, "party 4 u", was released on July 9, 2021, extending the album's promotional reach.Marketing and Performances
To promote How I'm Feeling Now amid the COVID-19 pandemic, Charli XCX hosted a virtual listening party on May 15, 2020, the album's release date, streamed via YouTube Live from her home and drawing over 100,000 viewers who joined in real-time celebration and interaction.[36] This event served as a key entry point for fans, complementing the singles' rollout by fostering immediate communal listening in isolation.[6] Due to global lockdowns, there was no traditional tour for the album; instead, XCX adapted with "virtual crash" online shows—impromptu live sessions simulating chaotic house parties—and encouraged TikTok challenges where fans recreated album aesthetics and dances from quarantine settings to boost engagement.[6] These digital strategies emphasized intimacy and accessibility, turning social media into a virtual venue for fan participation.[37] Merchandise efforts focused on limited quarantine-themed items, including face masks with album-inspired designs and digital NFTs released between 2020 and 2021 to extend the DIY ethos of the project into collectible, pandemic-relevant formats.[38] A notable collaboration came in September 2020 with Boiler Room, where XCX delivered a DJ mix featuring album tracks like "anthems" and "i finally understand," blending hyperpop elements with club classics for a streamed set that captured the record's energetic spirit.[39]Critical Reception
Reviews
Upon its release, How I'm Feeling Now received widespread critical acclaim, earning a Metacritic aggregate score of 82 out of 100 based on 18 reviews, with critics frequently praising its timeliness and innovative approach to pandemic-era production.[40] Reviewers highlighted the album's raw, DIY ethos, created entirely in quarantine using remote collaborations, as a defining strength that captured the disorientation and intimacy of lockdown life.[40] Publications from May and June 2020 emphasized its relevance to the COVID-19 crisis, positioning it as a quintessential quarantine artifact that blended experimental pop with personal vulnerability.[20][3] NME awarded the album 4 out of 5 stars, commending its ability to encapsulate the "disorientating mood of our current, bizarre times" through a "glorious, experimental collection" that reflected the prickling anxiety and relational comforts of the pandemic.[20] Similarly, Pitchfork rated it 7.7 out of 10, lauding its emotional authenticity in songs that confronted love, loneliness, and fear with unflinching directness, such as the vulnerable admissions in "forever" and "detonate."[3] These reviews underscored the album's innovative fusion of hyperpop elements and immediate, unpolished songwriting as a bold response to isolation.[3][20] While largely positive, some critics pointed to a rushed quality stemming from its expedited creation. The Guardian noted an uneven pacing and lyrics that occasionally felt underdeveloped, with tracks like "C2.0" sounding "the most thrown-together," though it still acknowledged the album's effective reflection of the era's feedback-loop creativity.[21] This sentiment echoed broader observations of the project's hasty assembly over five weeks, which lent urgency but sometimes compromised cohesion.[21]Accolades and Rankings
How I'm Feeling Now earned a nomination for the Mercury Prize in 2020, appearing on the shortlist of twelve albums selected for their innovation and impact in British and Irish music.[41] The album featured prominently in several year-end critics' polls for 2020, reflecting its timely resonance during the early COVID-19 pandemic. It ranked at number 6 on The New York Times' list of the best albums of the year, praised for its prescient quarantine production and emotional depth.[42] NME placed it at number 24 on their 50 best albums of 2020, highlighting its "wonky-pop" experimentation as a standout lockdown release.[43] Pitchfork ranked it number 48 on their 50 best albums list, noting how it captured isolation through club-inspired electronic sounds.[44] NPR included it at number 50 in their 50 best albums of 2020, commending its collaborative fan involvement and raw energy.[45] In retrospective assessments of the decade, the album continued to receive acclaim for its influence on hyperpop and pandemic-era music. On its 5th anniversary in 2025, it was celebrated in reviews for its enduring emotional depth and innovative spirit.[46] Despite these honors, How I'm Feeling Now did not secure any major award wins.Commercial Performance
Chart Positions
How I'm Feeling Now debuted on international charts in May 2020, driven primarily by streaming consumption as the album was initially released in digital format only amid the COVID-19 pandemic and production delays for physical copies. It entered the UK Albums Chart dated May 22, 2020, at number 33 and spent two weeks in the top 200.[47] In the United States, the album marked Charli XCX's fifth appearance on the Billboard 200, debuting at number 111 for the chart dated May 30, 2020, and remaining for one week. It performed stronger within genre rankings, reaching number 2 on the Top Dance/Electronic Albums chart. The release also charted modestly in other territories, including Australia and Ireland. It re-entered the UK Official Albums Chart Update at number 11 and the Official Albums Sales Chart at number 10 in September 2025, driven by the vinyl reissue.[48]| Chart (2020) | Peak position | Weeks on chart |
|---|---|---|
| UK Albums (OCC) | 33 | 2 |
| US Billboard 200 | 111 | 1 |
| US Top Dance/Electronic Albums (Billboard) | 2 | 5 |
| Australian Albums (ARIA) | 37 | 1 |
| Irish Albums (IRMA) | 27 | 3 |
Sales and Certifications
How I'm Feeling Now achieved modest commercial success in terms of traditional sales, with approximately 50,000 units sold worldwide by the end of 2020, significantly boosted by streaming platforms.[50][51] The album garnered over 100 million streams on Spotify by 2021 and over 880 million streams as of November 2025, contributing to its long-term consumption metrics.[51] In the United States, the album recorded around 10,000 pure sales in 2020, including a debut week of 8,500 copies.[52] As of November 2025, it has not received any certification from the Recording Industry Association of America (RIAA).[53] In the United Kingdom, digital sales reached approximately 5,000 units in the first week, with total album sales accumulating to about 26,000 units by mid-2024.[54] The British Phonographic Industry (BPI) has awarded no certifications for the album as of 2025. The album experienced a long-tail effect from vinyl reissues between 2021 and 2025, adding roughly 20,000 units to its sales tally, highlighted by a 2025 anniversary edition that sold 9,400 copies in the US during its tracking week.[49]Track Listing and Personnel
Standard Track Listing
The standard edition of How I'm Feeling Now features 11 tracks with a total runtime of 37:00.[1] There are no bonus tracks in the standard digital release, and all global editions are identical except for later physical variants that include exclusive merchandise or colored vinyl packaging.[55] The album was released on May 15, 2020, through Asylum and Atlantic Records.[27]| No. | Title | Duration | Writers | Producers |
|---|---|---|---|---|
| 1 | "pink diamond" | 2:04 | Charli XCX, A. G. Cook, Dijon | A. G. Cook, Dijon, BJ Burton (vocal) |
| 2 | "forever" | 4:03 | Charli XCX, A. G. Cook | A. G. Cook, BJ Burton |
| 3 | "claws" | 2:29 | Charli XCX | Dylan Brady, BJ Burton (vocal) |
| 4 | "7 years" | 3:15 | Charli XCX, A. G. Cook, BJ Burton | A. G. Cook, BJ Burton (vocal) |
| 5 | "detonate" | 3:39 | Charli XCX, A. G. Cook | A. G. Cook, Jim-E Stack, BJ Burton (additional, vocal) |
| 6 | "enemy" | 3:43 | Charli XCX, BJ Burton, Jim-E Stack, Eli Teplin | BJ Burton |
| 7 | "i finally understand" | 2:31 | Charli XCX | Danny L Harle, A. G. Cook (additional) |
| 8 | "c2.0" | 3:40 | Charli XCX | A. G. Cook |
| 9 | "party 4 u" | 4:56 | Charli XCX, A. G. Cook | A. G. Cook |
| 10 | "anthems" | 2:51 | Charli XCX | Dylan Brady, Danny L Harle, BJ Burton (additional) |
| 11 | "visions" | 3:49 | Charli XCX, A. G. Cook, BJ Burton | A. G. Cook, BJ Burton |