In My City
"In My City" is the debut single by Indian actress and singer Priyanka Chopra, featuring American rapper and producer will.i.am. Released on September 13, 2012, by Interscope Records, the track is a dance-pop song primarily produced by RedOne with additional production from Rush and Brian Kennedy.[1][2][2] The song was written by will.i.am, Ester Dean, RedOne, Rush, Brian Kennedy, Brett James, and Dante Jones, blending upbeat electronic elements with nostalgic themes of home and urban life.[3] Intended as the lead single from her planned self-titled debut studio album, the project was ultimately shelved due to her conflicting acting commitments and scheduling issues.[4][5] A music video directed by Joseph Kahn premiered on January 29, 2013, showcasing Chopra dancing through vibrant, animated cityscapes, interspersed with performance shots and guest appearances by will.i.am.[6][7] The visual, produced by Interscope, has garnered 71 million views on YouTube as of November 2025, highlighting Chopra's transition from Bollywood stardom to global pop aspirations. The song also served as the theme for the NFL's 2012-2013 season.[6][8] Upon release, "In My City" garnered mixed critical reception, with praise for its catchy production and infectious energy but criticism for its formulaic pop structure and generic lyrics.[9][10] Commercially, it performed strongly in India, topping the Nokia Music Store's international download chart and achieving triple platinum status from the Indian Music Industry, while reaching number 89 on the global iTunes chart.[11][12] A remix EP followed in December 2012, featuring versions by artists like R3HAB and ZROQ, extending the single's reach in the electronic dance music scene.[4]Background
Inspiration and development
Priyanka Chopra entered the music industry at the peak of her Bollywood acting career, which had established her as one of India's leading actresses with multiple award-winning performances. In August 2011, she signed a global recording agreement with Universal Music Group, marking her transition into international pop music under the Desi Hits! imprint through Interscope Records in North America. This deal positioned "In My City" as her debut single, fulfilling her long-held aspiration to blend her acting fame with musical expression, influenced by her classical vocal training and personal passion for song.[13] The song serves as an homage to Chopra's nomadic childhood, shaped by her family's frequent relocations due to her parents' military medical service, which took them across various Indian cities including Bareilly, Pune, Delhi, Lucknow, and Ladakh. Growing up in these diverse locales, Chopra experienced a peripatetic life that instilled a sense of pride in her roots, from small-town simplicity to urban vibrancy, themes she sought to capture in her music to reflect her journey from a provincial upbringing to global stardom. In interviews, she described the track as a celebration of originating from multiple "cities" that formed her identity, emphasizing authenticity over commercial fabrication.[14][15][16] Following her signing, Chopra initiated collaboration discussions with American rapper and producer will.i.am in 2012, to co-feature on the track and infuse it with urban pop energy. The partnership aimed to bridge her Indian heritage with Western production styles, with will.i.am contributing verses that complemented her vision. The song's premiere was announced in August 2012, tied to the NFL Network's Thursday Night Football pre-game show, debuting on September 13, 2012, to reach a broad American audience and underscore its high-energy, city-pride anthem quality.[17][18]Writing process
The writing process for "In My City" was a collaborative endeavor involving Priyanka Chopra as a co-writer alongside producer RedOne (Nadir Khayat) and songwriter Ester Dean.[19] Will.i.am also contributed to the songwriting, adding rap verses that complemented the track's energetic vibe.[19] Additional writers included Brian Kennedy, Rush, Brett James, and Dante Jones.[4] The collaboration focused on infusing themes of urban empowerment and global city pride, blending mainstream pop elements with subtle cultural nods to Chopra's Indian roots to ensure broad appeal.[19] Chopra drew from her personal experiences to craft a narrative of resilience and self-assuredness in urban environments. These contributions emphasized a sense of belonging and triumph over challenges, transforming the song into an anthem celebrating city life worldwide while highlighting her journey from small-town origins to international stardom. The process, influenced by her early inspirations from diverse cultural settings, culminated in the finalization of the track's structure as a dance-pop anthem by mid-2012, ahead of its September release.[19][15]Production
Recording sessions
The recording sessions for "In My City" primarily took place at Chalice Recording Studios in Hollywood, Los Angeles, where Priyanka Chopra worked under the guidance of producer RedOne to capture her vocals.[19] Chopra prepared extensively for her vocal performance by training with two coaches—one in India and one in the United States—describing the initial sessions as nerve-wracking but progressively more comfortable, as she treated her voice like muscles needing exercise under producer direction.[20] will.i.am conceived the track and invited Chopra to contribute, ensuring a collaborative integration of their parts.[21] This enabled the song's premiere as the theme for NFL Network's Thursday Night Football on September 13, 2012.[18]Key contributors
The production of "In My City" was led by RedOne, Rush, and Brian Kennedy, who shaped its core sound as a high-energy dance-pop track.[22] RedOne, a prominent producer credited with hits for artists like Lady Gaga and Jennifer Lopez, took a primary role in crafting the song's infectious beats and hooks, while also co-writing the track alongside Rush (Rachid Aziz) and Kennedy.[23][2] Rush contributed programming and instrumentation, enhancing the electronic elements, and Kennedy collaborated on the overall production framework.[2][22] Interscope Records played a pivotal role in the creative decisions, signing Priyanka Chopra as the first South Asian artist to a major U.S. label via its DesiHits imprint in 2011 to target global audiences with a crossover appeal blending pop and international influences.[24] The label's involvement ensured a professional polish suited for worldwide distribution through its partnership with DesiHits.[24]Composition
Musical style
"In My City" is classified as a dance-pop track incorporating electronic and hip-hop elements, reflecting the signature sound of its producer RedOne.[25] The song runs for 3:41, delivering a concise, energetic listening experience designed for club and radio play. At an upbeat tempo of 124 beats per minute, the track emphasizes synth-heavy production with layered electronic effects that create a peppy, groove-inducing atmosphere.[26][27] This arrangement builds to dynamic choruses that enhance its danceable quality, supported by pulsating basslines and rhythmic synth lines typical of contemporary pop structures.[28] The instrumentation features prominent synthesizers and electronic beats, complemented by will.i.am's rhythmic rap verses that integrate hip-hop flair into the pop framework.[27][9] These elements blend seamlessly, with auto-tuned vocals adding to the modern, infectious appeal.[9] RedOne's production draws parallels to his work on Rihanna's dance tracks, such as "Only Girl (In the World)," where synth-driven hooks and electronic pulses define a high-energy, club-oriented style.[25] This approach underscores the song's position within early 2010s dance-pop, prioritizing catchy, anthemic builds over intricate lyrical depth.[27]Lyrics and themes
The lyrics of "In My City" center on themes of urban empowerment and nostalgia for city life, portraying the city as a vibrant, inclusive space that shaped the singer's identity. Priyanka Chopra has described the song as a homage to her nomadic childhood, celebrating the various Indian cities—such as Jamshedpur, Delhi, Pune, and others—where she lived due to her father's military career, transforming her from a small-town girl into a global star.[29] Lines like "I know there's no place like home / But I know you gonna like it in my city" evoke a sense of enduring vibrancy and belonging, inviting listeners to join in the energy of these formative places.[3] Chopra's verses emphasize celebration of her Indian roots and global ambition, with welcoming imagery such as "Come on make some new friends / And tell me what you drinkin'" that highlight hospitality and personal growth across borders. In contrast, will.i.am's rap verse adopts a more street-level urban tone, focusing on movement and community through lines like "Driving down to boulevard / Coming out inside my car" and "Come on let's go, Let's hit the road," adding a dynamic, exploratory edge to the track's empowerment narrative.[3] This interplay underscores resilience amid life's transitions, subtly nodding to Chopra's own journey of overcoming challenges in pursuit of success.[29] The song employs a mix of straightforward English lyrics designed for crossover appeal, blending universal party motifs—"Everybody's welcome here / We ain't got no worries here"—with inflections that reflect Chopra's multicultural background, fostering a sense of shared joy and freedom in urban settings.[30] Overall, these elements create an anthem of invitation and self-assurance, where the city symbolizes both personal heritage and boundless opportunity.[30]Release and promotion
Release formats and dates
"In My City," the debut single by Indian singer and actress Priyanka Chopra featuring will.i.am, premiered on September 13, 2012, during the NFL Network's Thursday Night Football pre-game show, Thursday Night Kickoff.[18][31] The track served as the official theme for the 2012-2013 season of the program, with a promotional video featuring Chopra airing before each of the 13 Thursday night games.[18] The song was released digitally in India on September 14, 2012, through Universal Music India, marking Chopra's entry into international music.[32][33] Initially, downloads were exclusive to the Nokia Music Store for the first 14 days, allowing international access while prioritizing the Indian market.[11][34] A physical CD single followed in India via Interscope Records.[4] In the United States, the digital release occurred on October 2, 2012, via iTunes, expanding availability following the NFL premiere.[35] This staggered rollout highlighted the single's targeted strategy to build global momentum.[32]Promotional campaigns
The promotional campaign for "In My City" leveraged strategic partnerships to maximize exposure across the United States and India. A key element was the tie-in with the National Football League (NFL), where the track served as the theme song for the 2012 Thursday Night Football season, debuting during the pregame show on September 13, 2012.[36] This integration included TV spots on NFL Network and stadium announcements.[37] The NFL collaboration provided significant U.S. visibility, aligning the single's urban, energetic vibe with the league's primetime broadcasts.[38] In India, promotions centered on the Blenders Pride Fashion Tour 2012, a multi-city event sponsored by Seagram's Blenders Pride, where Chopra performed and DJed remixes of the track at fashion shows and club events.[39] She hosted club crawls in Mumbai, Delhi, and Bangalore, spinning the song to engage urban audiences and tie it to the tour's glamorous theme.[40] These events featured interactive elements, such as fan meet-and-greets, to build grassroots buzz.[41] Chopra drove the social media rollout personally, announcing the single's release on Twitter to her nearly 3 million followers at the time, which propelled "#InMyCity" to trend at number one globally within minutes.[24] This organic push generated early streams and shares, amplifying the track's reach before its official digital launch on September 14, 2012. Radio play was prioritized in Asia, with stations in India and neighboring markets adding the song to playlists, contributing to its chart success in the region.[11]Visuals
Music video
The official music video for "In My City" was directed by Joseph Kahn, known for his work with artists like Lady Gaga and Britney Spears.[42] Filming took place in Los Angeles over a grueling 24-hour schedule, capturing the song's urban party vibe through a blend of international pop aesthetics and Indian cultural elements.[33] The video premiered on January 29, 2013, via Priyanka Chopra's official VEVO channel on YouTube, aligning visually with the track's themes of city empowerment and welcoming newcomers to one's urban world.[33] As of November 2025, it has amassed 71 million views.[6] The narrative opens with Chopra leaning against a black BMW in an urban street setting, holding a Nokia Lumia smartphone as she texts her friends, symbolizing connectivity in a modern cityscape.[43] Her friends soon arrive, joining her in high-energy dance sequences inside a studio with a group of backing dancers, incorporating vibrant thumkas and other Indian-inspired moves to evoke a sense of communal celebration.[33] NFL-inspired elements are woven in subtly, reflecting the song's role as the anthem for the NFL Network's Thursday Night Football pregame show, with dynamic shots emphasizing empowerment and team spirit.[19] Chopra appears in edgy, colorful outfits that highlight her confident persona, transitioning from street-ready looks to more stylized attire during the choreography.[33] will.i.am makes a cameo during his rap verse, rapping directly to the camera amid the energetic visuals. The choreography, handled by Richard 'Richy' Jackson, features elaborate group formations that fuse contemporary dance with Bollywood flair, enhancing the video's cross-cultural appeal.[42]Live performances
The debut live performance of "In My City" took place at the Blenders Pride Fashion Tour in Mumbai on October 26, 2012, where Priyanka Chopra performed the song alongside a dance troupe, marking her first major stage rendition of the track as part of promotional efforts for the event.[44] This appearance highlighted the song's energetic pop-dance vibe, with Chopra engaging the audience through synchronized choreography that emphasized the track's urban theme.[40] Chopra continued to showcase "In My City" at Indian award shows, including a rendition at the Colors Screen Awards in Mumbai on January 12, 2013.[45] Internationally, she adapted the song for events tied to her global outreach, such as its use as the theme for the NFL's Thursday Night Football season kickoff on September 13, 2013, blending it with American football-themed visuals to appeal to a U.S. audience.[46] For television appearances, Chopra often presented shortened versions of "In My City" to fit time constraints, as seen in promotional segments on shows like Radio Mirchi Studios in October 2012 and various Indian music programs, focusing on the chorus and rap sections for brevity while maintaining the song's high-energy hook.[47] Early live shows received enthusiastic audience reception for their vibrant energy and dance elements, with crowds at events like the Blenders Pride Tour and award ceremonies responding positively to the performance's spectacle, though some critics noted vocal challenges in live settings amid Chopra's relative inexperience as a singer.[48][49]Reception
Critical reviews
Upon its release, "In My City" garnered mixed critical reception, with reviewers praising its energetic vibe while critiquing its musical originality and production choices. Hindustan Times critic Robin Bansal lauded the track as "eclectic, peppy, and electrifying from the start," highlighting its chartbuster potential through vibrant beats and Priyanka Chopra's confident delivery.[50] Other outlets were less enthusiastic, pointing to shortcomings in composition and vocal execution. In The Hindu, Neha Mujumdar described the song as "musically generic" and laden with "platitudes" in its lyrics, noting that excessive auto-tuning rendered Chopra's voice "unrecognizable" and disconnected from her personal background.[51] The Indian Express echoed this sentiment, reporting that domestic critics slammed it as a "dull number," accusing Chopra of "trying too hard" without achieving authentic international appeal.[52] Overall, reviews acknowledged Chopra's bold foray into international pop music as a pioneering move for a Bollywood star, but frequently identified her vocal delivery—marred by heavy processing—as a persistent weak point amid the track's formulaic electro-pop framework.[51][52] No major aggregate scores were compiled, reflecting the single's niche coverage beyond Indian media.Commercial performance
"In My City" achieved significant commercial success in India upon its release, selling over 130,000 copies in its first week, topping the international download chart on the Nokia Music Store, and was certified triple platinum by the Indian Music Industry (IMI). The single also reached number one on the Hindi pop chart, marking a strong debut for Priyanka Chopra in the music industry.[19][11][53][54][8] In contrast, the song's performance in the United States was modest, with only 5,000 downloads recorded on iTunes during its initial week, according to Nielsen SoundScan data, and it failed to enter the Billboard Hot 100. Globally, "In My City" garnered limited traction on iTunes in markets such as the United Kingdom and Australia, though it did not secure any major chart positions. Factors contributing to this uneven international success included restricted radio airplay outside India, as the track had not yet been serviced to U.S. radio stations at the time of its early sales tracking.[19]Legacy
Accolades
"In My City" achieved triple platinum certification from the Indian Music Industry (IMI), recognizing its strong sales performance in India.[55] The song earned Priyanka Chopra her first music award at the 2012 People's Choice Awards India, where it won Favorite International Music Debut.[56] It received three nominations at the 2013 World Music Awards: Best Debut, Best Song, and Best Video. While "In My City" marked a breakthrough in Chopra's discography as her international music debut, it did not secure major global accolades such as Grammy Awards.[57]Cultural impact
"In My City" marked a pivotal moment in Priyanka Chopra's transition from Bollywood stardom to international entertainment, serving as her debut English-language single and establishing her presence in the Western music industry. Released in 2012 through Interscope Records and Desi Hits!, the track's collaboration with will.i.am and production by RedOne positioned Chopra as a trailblazing figure for South Asian artists seeking global crossover, with its NFL tie-in amplifying her visibility in the U.S. market. This success directly paved the way for her follow-up single "Exotic" in 2013, featuring Pitbull, which further solidified her efforts to blend Indian influences with pop sensibilities and enhanced her global image as a multifaceted performer.[19][58][59] The song has been frequently referenced in analyses of Indian diaspora artists navigating Western markets, highlighting Chopra's role as a pioneer in challenging the insularity of the U.S. pop landscape. As the first Bollywood star signed by Creative Artists Agency in 2012, her venture with "In My City" exemplified strategic efforts by Universal Music Group to promote South Asian talent internationally, influencing subsequent cross-cultural collaborations. While commercial traction in the U.S. was modest, its rapid success in India—topping Hindi pop charts and selling over 130,000 copies in the first week—underscored its cultural resonance and inspired discussions on empowering diaspora musicians to fuse heritage with global sounds.[19][54] "In My City" gained prominent media exposure as the official anthem for NFL Network's Thursday Night Football in 2012 and 2013, integrating Chopra into American sports culture and broadening her appeal beyond entertainment circles. However, its use as the theme song also drew racist backlash from some U.S. audiences, who criticized her involvement and sent hate mail, prompting Chopra to address the xenophobia she faced in interviews. This incident underscored the challenges South Asian artists encounter in Western markets and highlighted themes of cultural acceptance in her career narrative.[19][60] In the 2020s, the track's legacy has been revisited in retrospectives on her early music phase, particularly following her 2018 marriage to Nick Jonas, where Chopra has reflected on the intensity of her brief music pursuits in contrast to her husband's enduring career, framing it as a foundational step in her global journey. These reflections, shared in interviews amid her continued Hollywood success, emphasize the song's enduring role in her narrative of cultural bridging and personal evolution.[61][62]Formats and credits
Track listings
The standard digital release of "In My City" features the original version of the song, clocking in at 3:40 and featuring will.i.am.[4][63] The CD single, released in India in 2012, contains solely the original track "In My City" at 3:40.[2] A digital remix package was issued in 2012, compiling seven remixes of the track, each featuring will.i.am and tailored for electronic and pop club play. These include:| No. | Title | Duration |
|---|---|---|
| 1 | In My City (R3hab & ZROQ Remix) | 3:54 |
| 2 | In My City (Maestro Harrell Remix) | 5:57 |
| 3 | In My City (LA Riots Remix) | 5:28 |
| 4 | In My City (Mr. Morris Remix) | 3:12 |
| 5 | In My City (Wideboys Remix) | 6:34 |
| 6 | In My City (ANSOL Remix) | 5:32 |
| 7 | In My City (Desi Hits! Rishi Rich Remix) | 5:58 |
Personnel
- will.i.am – engineer[65]
Vocals
- Priyanka Chopra – lead vocals[66]
- will.i.am – guest vocals[66]
- Ester Dean – background vocals[3]
Songwriters
- Ester Dean[65]
- Brett James[65]
- RedOne (Nadir Khayat)[65]
- Rush (Rachid Aziz)[65]
- Brian Kennedy Seals[65]
- Dante Jones[65]
- will.i.am (William Adams)[65]
Producers
- RedOne[65]
- Rush[65]
- Brian Kennedy Seals[65]