In Technicolor
In Technicolor is the fourth studio album by American singer-songwriter and actor Jesse McCartney, released on July 22, 2014, through Eight0Eight Records and Fontana Distribution.[1][2] The 11-track project marks McCartney's return to full-length albums after a five-year absence since the 2009 remix collection Departure: Recharged, blending pop, R&B, and funk influences with lyrics focused on romance, relationships, and personal reflection.[3][4] It debuted and peaked at number 35 on the US Billboard 200 chart.[5] Preceded by the four-song EP In Technicolor (Part 1) on December 10, 2013—which included tracks "In Technicolor, Pt. I," "Back Together," "Tie the Knot," and "Checkmate" later incorporated into the full album—the record's lead single "Superbad" arrived on May 6, 2014.[6][7] McCartney co-wrote the majority of the songs alongside collaborators like Nash Overstreet and The Elev3n, drawing from his experiences in love and aiming for a vibrant, colorful sonic palette inspired by the album's title.[1] Critics gave In Technicolor generally favorable reviews, praising its catchy hooks, groovy production, and McCartney's confident vocals, while noting it as a fun but not revolutionary pop outing. AllMusic rated it 3.5 out of 5 stars, highlighting its appeal as an engaging listen for fans of upbeat contemporary pop.[3] In a Billboard feature on underrated artists, the album was commended for McCartney's funky style, though described as not entirely "mind-blowing."[8]Background and development
Conception
Following the shelving of his planned fourth studio album, Have It All, in 2010 due to disagreements with Hollywood Records, Jesse McCartney stepped away from music production.[9][10] The label had initially scheduled the release for December 28, 2010, but ultimately canceled it, leading McCartney to part ways with Hollywood and halting his musical output for several years.[11] During this approximately three-year hiatus from 2010 to 2013, McCartney shifted his focus to acting, taking on voice roles in projects like the Alvin and the Chipmunks film series as Theodore and various television guest spots, while also prioritizing personal development.[12] This period allowed him to recharge creatively after the frustrations of label constraints, setting the stage for a more autonomous approach to his next project.[13] Inspired by the retro pop-funk and disco sounds of the late 1970s and early 1980s—particularly the work of Michael Jackson, Prince, and groups like Kool & the Gang—McCartney envisioned an album that evoked authentic era-specific vibes while incorporating modern R&B elements.[6][14][15] He executive produced the album alongside manager Sherry Goffin Kondor, with production handled by various collaborators, aiming for a vibrant, dance-oriented aesthetic that reflected his matured artistry.[3][2] Determined to maintain creative control, McCartney founded his own label, Eight0Eight Records, in 2013 to independently release his music, partnering with Fontana for distribution.[6] To gauge reception and refine the sound, he debuted the project with the precursor EP In Technicolor (Part 1) on December 10, 2013, featuring four tracks that introduced the retro-infused style and generated early buzz.[6][16] This EP served as a testing ground, confirming his direction before expanding to the full album.Recording process
The recording of In Technicolor took place primarily in Los Angeles at Clear Lake Recording Studios in North Hollywood and GoodNoize Studio in Studio City, with additional sessions held at MSR Studios in New York.[3] These locations facilitated a collaborative environment that blended West Coast production resources with East Coast influences, allowing McCartney to oversee much of the process hands-on.[17] Sessions began in early 2013, following the development of material after McCartney's previous EP efforts, and wrapped by mid-2014 ahead of the album's July release.[6] Key producers included The Elev3n—a collective of Berklee College of Music alumni known for their work with artists like Cher Lloyd—and Troy "R8DIO" Johnson, who handled production and mixing on tracks such as "Punch Drunk Recreation" and "Checkmate."[17][18] McCartney served as executive producer alongside Sherry Goffin Kondor, guiding the project's vision while contributing to vocal production and instrumentation.[3] To capture a retro analog aesthetic, the team employed live instrumentation throughout, emphasizing minimal setups with bass, drums, guitars, and synthesizers to evoke 1970s influences like Stevie Wonder and Prince.[17] Johnson, for instance, integrated hybrid analog-digital workflows using equipment such as a Studer B67 tape machine and Neve 1073 preamps in his home studio setup, alongside funk-infused basslines and programmed elements in software like Ableton Live and Pro Tools.[18] This approach prioritized organic textures over heavy digital processing, with McCartney noting the deliberate challenge of stripping tracks to essentials—like a single guitar riff and bassline on "Superbad"—to ensure emotional connection without overproduction.[17] As McCartney's first independent release under his newly founded Eight0Eight Records in partnership with Fontana, the project faced hurdles in funding and team assembly without major-label backing.[6] He assembled collaborators like The Elev3n through targeted outreach to emerging talents, relying on personal networks rather than label resources, which demanded a leaner budget and more self-directed logistics.[17] This independence allowed creative freedom but required navigating limited studio access and production constraints, such as Johnson's untreated home space equipped with basic monitors to maintain sound quality.[18]Musical content
Style and influences
In Technicolor is characterized by a primary genre of pop-funk infused with disco and R&B elements, drawing heavily from the 1970s and 1980s musical eras.[3] The album's sound evokes the vibrant energy of that period through its rhythmic grooves and danceable arrangements, as McCartney himself described it as reflecting retro influences from the '60s, '70s, and '80s that shaped his childhood listening.[19] Clocking in at a total length of 35:52 across 11 tracks in its standard edition, the record maintains a concise yet immersive listening experience.[2] Key influences on the album include Prince's funky grooves, Michael Jackson's dance-pop sensibilities, and Earth, Wind & Fire's prominent horn sections, which McCartney cited as formative impacts from a young age.[19] These elements manifest in the album's production, featuring layered vocals that emulate Jackson's emotive style with a personal twist, upbeat tempos typically ranging from 100 to 120 BPM, and colorful instrumentation including horns and synthesizers to align with the "technicolor" thematic vibrancy.[19][20][21] McCartney aimed for an authentic 1970s disco-pop feel, incorporating these borrowings to create a lively, nostalgic atmosphere.[6] This album represents a departure from McCartney's earlier teen-pop sound, as heard in works like Beautiful Soul, toward a more mature and nostalgic vibe that blends personal introspection with retro flair.[22] The shift emphasizes urban and R&B explorations first hinted at in Departure, allowing for a broader, more confident expression of his artistry.[22]Themes and lyrics
The lyrics of In Technicolor predominantly explore romantic relationships, encompassing elements of heartbreak, reconciliation, and self-empowerment, often drawn from McCartney's personal experiences during his multi-year hiatus from music following the shelving of his previous project.[23] McCartney co-wrote the majority of the tracks, infusing them with autobiographical reflections on love and emotional growth accumulated over the preceding five years, which lent an authentic vulnerability to the songwriting.[1] This personal touch is evident in the album's overarching narrative of navigating intimacy and recovery, as McCartney described drawing directly from his life as a "lonesome guy" seeking connection.[23] The lyrical style employs witty and playful wordplay, incorporating references to 1980s culture—such as nods to Prince and Michael Jackson's eras—alongside vivid imagery that evokes confidence and allure.[23] For instance, the title track "Superbad" celebrates flirtatious pursuit through boastful yet admiring verses like "My girl is superbad, super stacked," portraying a self-empowered woman who disrupts the singer's world with her magnetic presence, highlighting themes of infatuation and bold attraction.[24] Similarly, "Back Together" delves into reconciliation, using nostalgic details such as "Lipstick on my cigarette / How you used to hog the bed" to reminisce about a past romance and express a desire to rekindle it after time apart.[25] "Punch Drunk Recreation" addresses post-breakup fun and impulsive escapism, with lines like "Just a little punch drunk recreation" metaphorically capturing the dizzying, carefree thrill of a spontaneous night out involving partying, flirting, and casual encounters as a means of moving on.[26] Overall, the album maintains an upbeat and optimistic tone through its energetic phrasing and hopeful resolutions, which contrasts with the deeper undercurrents of emotional pain and longing beneath the surface.[27] This duality enhances the lyrical depth, allowing the themes to resonate amid the record's vibrant pop-soul framework.[23]Release and promotion
Singles
The first single, "Back Together", was released on August 13, 2013, marking Jesse McCartney's debut under his independent label Eight0Eight Records.[28] It highlighted the album's blend of pop and funk elements, serving as an introduction to McCartney's evolved sound after a hiatus from major-label releases. The track appeared on the four-song EP In Technicolor, Pt. I, released December 10, 2013, which included the instrumental opener "In Technicolor, Pt. I" that later bridged to the full album by framing its thematic and sonic continuity.[6] "Superbad", the lead single, followed on May 6, 2014, with its accompanying music video premiering the same day and emphasizing retro aesthetics through 1970s-inspired visuals and wardrobe.[29][30] The video's playful, nostalgic tone complemented the song's upbeat funk groove, contributing to airplay on pop radio stations and digital streaming growth ahead of the album's July release. The third single, "Punch Drunk Recreation", arrived on November 19, 2014, as a promotional follow-up to sustain momentum post-album launch.[31] Its release included a music video that extended the album's vibrant, party-oriented vibe, while the singles overall drove moderate digital sales and targeted airplay in dance and adult contemporary formats, helping position In Technicolor within independent music circuits.[2]Marketing and tours
The album In Technicolor was released on July 22, 2014, through Jesse McCartney's independent label Eight0Eight Records, available in both digital download and physical CD formats.[1][32] To build anticipation for the full-length project, McCartney issued a promotional EP titled In Technicolor, Pt. 1 on December 10, 2013, featuring four tracks including the lead single "Back Together."[6][33] Promotion emphasized digital and fan-centric strategies, with McCartney leveraging social media platforms like Twitter and Instagram for teasers, behind-the-scenes content, and direct fan interactions to maintain engagement during the independent rollout.[23] A music video for the track "Punch Drunk Recreation" was released in November 2014, showcasing vibrant visuals aligned with the album's thematic palette, while earlier promotional efforts included a performance of "Back Together" at the 2013 American Music Awards pre-show.[31][6] The supporting In Technicolor Tour commenced on July 25, 2014, and ran through early September, featuring intimate venues such as the House of Blues and The Fillmore, where McCartney performed key album tracks like "Superbad" and "All About Us" alongside fan favorites from prior releases.[34][35][36] As an independent release under Eight0Eight Records, the campaign faced budget constraints typical of self-funded projects, prompting a focus on grassroots efforts such as fan-driven sharing on social channels and direct-to-consumer sales via platforms like iTunes and the artist's website to bypass traditional major-label distribution.[16][37]Reception
Critical response
Upon its release in 2014, In Technicolor received generally positive reviews from music critics, who praised its energetic retro pop sound and Jesse McCartney's vocal performance.[27][3] USA Today awarded the album three out of four stars, commending McCartney for flaunting his love of pop-soul without apology and delivering an easy, breezy listen that highlighted its retro charm.[27] AllMusic rated it 3.5 out of 5 stars, lauding the funky production and McCartney's smooth vocals on tight, hook-driven pop songs that evoked a vibrant, colorful aesthetic matching the album's title.[3] Some critics, however, noted a lack of innovation and an over-reliance on nostalgic influences. For instance, Spectrum Pulse described the album as solid and enjoyable but suggested it could have benefited from more ambitious songwriting and tighter modern production to better distinguish itself.[38]Commercial performance
In Technicolor sold 7,846 copies in the United States during its first week of release, debuting at number 35 on the Billboard 200 chart.[16][39] On the Billboard Independent Albums chart, the album reached a peak position of number 7, highlighting its relative success as a release from the independent label Eight0Eight Records.[40] The album saw modest sales internationally, particularly in the United Kingdom and Canada, where digital streaming provided additional boosts to its reach. Despite these figures, In Technicolor did not receive any major certifications from bodies such as the Recording Industry Association of America. The release underscored the enduring loyalty of McCartney's fanbase, which supported the project amid a challenging market landscape for independent pop albums.[41]Legacy and reappraisal
In Technicolor has garnered a cult following over the years for its independent spirit and retro revival of 1970s and 1980s pop-R&B influences, distinguishing it within McCartney's discography as a bold artistic pivot. Released under his own label, Eight0Eight Records, the album represented McCartney's first independent venture after parting ways with major labels, allowing greater creative control that resonated with fans valuing artistic autonomy.[16][42] Its blend of disco-inspired grooves and modern R&B elements contributed to broader 2010s nostalgia trends in pop music, evoking earlier eras amid a wave of retro-sounding releases.[43] The album's influence extended to McCartney's subsequent work, notably his 2021 release New Stage, which echoed the vibrant, accessible pop sensibilities of In Technicolor following a seven-year gap between full-length projects. This continuity in style underscored the album's role in shaping McCartney's mature sound, blending personal reflection with upbeat production.[44] In reappraisal, later critiques have positioned In Technicolor as an underrated gem, praising its musical quality despite initial commercial underperformance. A 2016 Teen Vogue feature highlighted McCartney as a "criminally underrated pop musician," citing the album's strong tracks amid his evolving career. Similarly, a 2024 user review on Album of the Year lauded it as "fun" and "superior music-wise" to his debut, emphasizing its consistent grooves and lack of weak moments.[45][46]Track listing and credits
Track listing
The standard edition of In Technicolor features 11 tracks with a total running time of 35:57. It incorporates songs from the preceding EP In Technicolor, Pt. 1 (2013), including "In Technicolor, Pt. I", "Back Together", "Tie the Knot", and "Checkmate".[47][48]| No. | Title | Writer(s) | Producer(s) | Duration |
|---|---|---|---|---|
| 1. | "In Technicolor, Pt. I" | Jesse McCartney | Jesse McCartney | 1:41 |
| 2. | "Back Together" | Jesse McCartney · James G. Morales · Matt Morales · Julio David Rodriguez · Lindy Robbins · Jeremy "J Boogs" Bussey | The Elev3n | 3:44 |
| 3. | "Young Love" | Jesse McCartney · Nash Overstreet · Andy Dodd · Adam Long · Adam Lambert · Kristen Harris | The Elev3n | 3:23 |
| 4. | "Superbad" | Jesse McCartney · James G. Morales · Matt Morales · Julio David Rodriguez · Jordan Omley · Jimmy Robbins | The Elev3n | 2:58 |
| 5. | "All About Us" | Jesse McCartney · James G. Morales · Matt Morales · Julio David Rodriguez · Lindy Robbins · Jeremy "J Boogs" Bussey | The Elev3n | 3:43 |
| 6. | "Checkmate" | Jesse McCartney · Troy Johnson · Eric Milos · Kevin Hissink | Troy "R8DIO" Johnson | 3:31 |
| 7. | "Punch Drunk Recreation" | Jesse McCartney · Troy Johnson · Eric Milos · Kevin Hissink | Troy "R8DIO" Johnson | 3:10 |
| 8. | "Goodie Bag" | Jesse McCartney · James G. Morales · Matt Morales · Julio David Rodriguez · Lindy Robbins · Jeremy "J Boogs" Bussey | The Elev3n | 3:00 |
| 9. | "In Technicolor, Pt. II" | Jesse McCartney · Shane Stevens · David "DQ" Quiñones · Matt Morales · James G. Morales | The Elev3n · David "DQ" Quiñones | 3:42 |
| 10. | "Tie the Knot" | Jesse McCartney · James G. Morales · Matt Morales · Julio David Rodriguez · Lindy Robbins · Jeremy "J Boogs" Bussey | The Elev3n · David "DQ" Quiñones · James G. Morales | 3:25 |
| 11. | "The Other Guy" | Jesse McCartney · James G. Morales · Matt Morales · Julio David Rodriguez · Rachel Rabin · Lazonate Franklin · Sherry Goffin Kondor | The Elev3n | 3:40 |
| No. | Title | Writer(s) | Producer(s) | Duration |
|---|---|---|---|---|
| 12. | "So Cool" | Jesse McCartney · James G. Morales · Matt Morales | The Elev3n | 3:27 |
| 13. | "Catch and Release" | Jesse McCartney · unknown | unknown | 3:26 |
Vocals
- Jesse McCartney – lead vocals, backing vocals[47]
Instrumentation
- Katisse Buckingham – alto saxophone, tenor saxophone (track 2)[47]
- James Casey – tenor saxophone (track 10)[47]
- Juliet Haffner – viola (track 11)[47]
- James G. Morales – drums, percussion (tracks 2–3, 10)[47]
- Matt Morales – trumpet (tracks 2, 10)[47]
- Julio David Rodriguez – guitar, bass (tracks 2–4, 8, 10)[47]
- Amy Ralske – cello (track 11)[47]
- Robbie Kondor – piano, strings arrangement (track 11)[47]
- The Elev3n – drum programming (various tracks)[47]
Production
- Jesse McCartney – executive producer[47]
- Sherry Goffin Kondor – executive producer, A&R, management[47]
- The Elev3n – producers (tracks 2–5, 8–10)[47]
- Troy "R8DIO" Johnson – producer (tracks 6–7)[47]
- David "DQ" Quinones – producer (tracks 9–10)[47]
- James G. Morales – producer (track 10)[47]
Technical
- Chris Ascher – vocal engineer (tracks 5, 7, 9, 11)[47]
- Doug Geikie – vocal engineer (tracks 2–5, 8, 10)[47]
- Matt Morales – vocal engineer (tracks 2–5, 8–11)[47]
- Jason Donaghy – additional engineer (tracks 2–3)[47]
- Eric Milos – additional engineer (track 6)[47]
- Erik Madrid – mixing (tracks 2, 5–6, 8, 10–11)[47]
- Robert Orton – mixing (tracks 3, 7, 9)[47]
- Tony Maserati – mixing (track 4)[47]
- Kyle McAulay – mixing assistant (tracks 2, 6, 10)[47]
Artwork
- Kii Arens – art direction[47]
Charts
Weekly charts
"In Technicolor" entered the US Billboard 200 on August 9, 2014, debuting and peaking at number 35 with 7,846 copies sold in its first week, where it held the position for one week before descending, ultimately spending a total of 12 weeks on the chart.[39] On the US Independent Albums chart, the album peaked at number 7 and maintained presence for multiple weeks, reflecting its stronger performance in the independent sector.[49] The album also appeared on digital and streaming-inclusive charts, such as the US Top Digital Albums, contributing to its overall weekly visibility amid limited mainstream promotion.| Chart (2014) | Peak position |
|---|---|
| US Billboard 200 | 35 |
| US Independent Albums (Billboard) | 7 |