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Infomart

The Infomart is a 1.6 million-square-foot, seven-story glass building in , , originally constructed and opened in 1985 as a permanent and marketplace for vendors and products. Designed by architect Martin Growald and inspired by London's of 1851, the structure features a massive central glass atrium and was developed by real estate magnate on a 25-acre site at the intersection of Stemmons Freeway and Oak Lawn Avenue, as part of the complex. It featured 910,000 square feet dedicated to 225 permanent showrooms, pre-leased by over 130 companies including and , and was projected to attract 350,000 buyers annually through amenities like a 500-seat and conference facilities. Since the early 2000s, the Infomart has evolved into a premier digital hub, housing four International Business Exchange (IBX) s (DA1, DA2, DA3, and DA6) after acquired the property in 2018, with subsequent expansions including DA11 in 2020 and additional capacity added by 2023. It serves as the fifth-most-interconnected in the United States and the largest internet exchange in the South Central U.S., facilitating direct connections for over 135 networks, 145 cloud and IT service providers (as of 2020), and cross-continental traffic to via fiber optic links to . The building supports industries such as banking, , , , and , with reinforced originally designed for heavy IT loads enabling its transition to a key node in global digital ecosystems.

Overview

Location and Specifications

The Infomart is situated at 1950 N Stemmons Freeway, , 75207, within the city's Design District and directly adjacent to major highways including Interstate 35E (also known as the Stemmons Freeway). This strategic positioning places it at the intersection of Oak Lawn Avenue and the freeway, facilitating easy access for regional traffic and integrating it into the broader Stemmons Corridor, a historic industrial and commercial zone in northwest . The building occupies approximately 1.6 million square feet of gross space across seven floors, designed to accommodate a mix of , , and functionalities within its expansive horizontal layout. Spanning 18.2 acres of land, it stands 90 feet tall, creating a low-profile yet massive structure that emphasizes functionality over verticality. Constructed with a and extensive curtain wall system, the Infomart employs predominantly and materials to achieve a sleek, modern industrial aesthetic that maximizes natural light and visibility. This framework supports its multi-level interior while maintaining structural integrity across the vast footprint, originally envisioned to house showcases. Its proximity to the adjacent Dallas Market Center at 2100 N Stemmons Freeway further enhances its role within the area's commercial ecosystem, allowing seamless connectivity to wholesale trade facilities and reinforcing the Design District's focus on design, logistics, and business services.

Original Concept and Evolution

The Infomart was conceived in the early 1980s by real estate developer Trammell Crow as a permanent trade mart for computer hardware, software, and information processing products, designed to function as a centralized marketplace akin to a "Crystal Palace" for the digital age. This vision aimed to unite buyers, sellers, and innovators during the personal computing revolution, fostering competition, education, and sales while elevating Dallas as a key hub for emerging information technology. The facility opened in late 1984 with expansive showroom spaces intended to showcase the era's bulky computing equipment and host ongoing trade events. Over the late and , Infomart operated primarily as a model for vendors, but as computers shrank in size and the matured, for large display spaces waned, leading to a gradual shift toward general office leasing in the early . The dot-com bust exacerbated challenges, with tenant failures and economic pressures prompting a full pivot to and data services post-2000, adapting to the rapid expansion of infrastructure and connectivity needs. This reflected broader changes, transforming the original retail-oriented concept into a better suited for high-density networking and data operations. A key adaptive phase occurred in the early 2000s with the integration of fiber optic infrastructure by telecom providers, which capitalized on the boom and positioned Infomart for services. By the , it had been designated as a carrier hotel, serving as a meet-me point for multiple networks and reinforcing its central role in the tech ecosystem as a foundational asset for advancement.

History

Development and Construction

The development of the Infomart was spearheaded by , with himself envisioning it as a landmark showcase for Dallas's burgeoning technology sector, drawing inspiration from his earlier market center projects to create an international hub for information processing and computer products. , leveraging his extensive experience, aimed to position as a key player in the emerging tech industry by compressing the buying cycle for hardware, software, and related services, a concept he had contemplated as early as the 1960s but delayed until market conditions ripened in the early 1980s. Planning for the project intensified in the early 1980s, with firm commitments solidified by November 1983, leading to shortly thereafter and rapid throughout 1984 to meet anticipated demand. The building reached its topping-out milestone on June 27, 1984, and was completed for occupancy by November of that year, reflecting an aggressive timeline driven by Crow's strategy to capitalize on the tech boom. The 25-acre site was selected at the intersection of Stemmons Freeway and Oak Lawn Avenue for its strategic accessibility via major highways and close proximity to , facilitating attraction of national and international tech firms. Funding came entirely from private sources, including Crow's personal investments, family companies, and partners within his $4 billion real estate empire, without notable public subsidies. Construction faced challenges such as industry skepticism regarding the need for a dedicated tech mart outside established hubs like , as well as the pressure of a fast-paced build to align with evolving market needs, yet proceeded under the architectural guidance of Growald and Associates to realize Crow's Palace-inspired design. The total cost approximated $92 million in dollars.

Opening and Initial Operations

The Infomart in officially opened on January 21, 1985, as the world's first permanent trade center dedicated to the computer and information processing industries. Developed by at a cost of $97 million, the 1.6-million-square-foot facility was designed to serve as a showcase for high-technology vendors, drawing buyers from across the U.S. and internationally. Major tenants, including International Business Machines Corp. (), Inc., Eastman Kodak Co., Xerox Corp., Burroughs Corp., and Durango Data Corp., signed leases early, with securing 24,000 square feet and Xerox and General Telephone each occupying 25,000 square feet for showrooms and exhibits. At launch, 74 companies had committed to space, representing a strong initial occupancy toward the target of 255 to 275 tenants. In its early years, the Infomart operated primarily as a wholesale venue, where over 70 vendors displayed computers, peripherals, , and related products to prospective buyers such as retailers and corporate purchasers. No direct sales were permitted on-site, emphasizing demonstrations, consultations, and networking instead. The facility quickly established itself as a hub for industry events, with 42 trade shows, symposiums, and exhibitions scheduled for 1985—exceeding the initial projection of 25 to 28. Partnerships with pioneers like enabled exclusive exhibits of advanced technologies, including mainframes and early networking solutions, attracting tech leaders and dignitaries; for instance, in 1986, Prince Charles visited the showroom there during a U.S. tour. A notable early event was the ACM/IEEE-CS Fall Joint Computer Conference in November 1986, the first major tech gathering hosted at the venue, drawing thousands of professionals to discuss advancements. By the late 1980s, the Infomart had peaked as a vibrant center amid the boom, housing numerous tenants and facilitating buyer traffic estimated at over 350,000 annually while adapting through specialized events and user group meetings focused on emerging PC technologies. However, the 1990s brought significant challenges as the broader technology sector slowed ahead of the dot-com bust, contributing to high vacancy rates across Dallas's office market—reaching 25% citywide by 1994—and prompting the Infomart to diversify by leasing space to general office users beyond tech vendors. This shift helped stabilize occupancy as the original wholesale model faced declining demand for large-scale computer showrooms.

Ownership Transitions

In the early 2000s, following the dot-com bust, the Infomart faced financial challenges that led to its transition through proceedings. In 2005, Technology Holdings, through its ASB Real Estate Investments, acquired the property via foreclosure for approximately $100 million, recognizing its potential as a strategic asset in the evolving technology sector despite the market downturn. This purchase marked a pivotal shift, positioning the building for redevelopment as carriers and providers sought reliable hubs in the metro area, driven by increasing demand for space. From 2005 to 2018, the Infomart was managed under ASB Allegiance Real Estate Fund, with operational oversight by affiliated entities within DCI Technology Holdings. During this period, significant investments transformed the facility into a premier hotel, including the addition of a 3 MW multi-tenant data hall in 2015, enhanced measures like perimeter and window reinforcements by 2016, and expansions that increased capacity to over 110 providers. These upgrades, part of a broader to support growth, reflected the rising need for scalable in , though exact total costs were not publicly detailed beyond individual projects. In 2014, ASB merged Infomart operations with Fortune Data Centers to form Infomart Data Centers, streamlining management and national branding. A major ownership change occurred in 2018 when Equinix acquired the Infomart for $800 million in a cash-and-debt deal, integrating its four data centers (DA1, DA2, DA3, and DA6) into Equinix's global International Business Exchange (IBX) network and adding about 3,500 cabinets of capacity. This transaction, announced in February and closed in April, capitalized on the site's interconnection density, with over 100 network providers, and supported Equinix's strategy to expand in key digital gateways like Dallas amid surging colocation demand. Under Equinix, the facility has seen continued development, including a $142 million expansion in 2020 adding 72,000 square feet of colocation space and 1,975 cabinets, followed by a $180 million project announced in 2023 for an additional 211,000 square feet, which is underway as of 2025. These efforts build on a $500 million master plan outlined in 2017 for up to 500,000 square feet of new data center space and over 30 MW of capacity, with no major sales reported since the Equinix acquisition as of November 2025. In October 2025, Equinix opened a new office in the building. The transitions have been influenced by the Dallas area's growing role in hyperscale and enterprise data needs, ensuring the Infomart's adaptation to modern digital infrastructure requirements.

Architecture and Design

Inspirations and Architectural Style

The Infomart's design draws primary inspiration from London's , the iconic glass-and-iron structure erected in 1851 by engineer for the . This modular edifice, featuring over 300,000 panes of glass supported by 3,800 tons of , symbolized the era's industrial and technological advancement, a motif echoed in the Infomart to represent progress in the burgeoning . Architect Martin Growald, a Fort Worth-based designer educated at the University of Virginia and Harvard, led the project through his firm, Growald Architects, adapting the Crystal Palace's vertical grandeur into a horizontal, sprawling form suited to its Dallas site. With significant input from developer Trammell Crow, who envisioned a showcase for computing and telecommunications innovations, Growald incorporated Victorian stylistic elements like ornate ironwork and a central atrium while reimagining them for contemporary use. Classified as postmodern infused with high-tech sensibilities, the Infomart emphasizes and via its expansive mirrored facades and framework, creating an open, luminous interior that contrasts sharply with Dallas's predominant vertical skyscrapers. This aesthetic choice underscores a symbolic intent to foster and , positioning the building as a of openness in the digital revolution.

Structural Features and Innovations

The Infomart building in features a distinctive horizontal layout, often described as a " lying on its side," spanning 1.6 million square feet across seven stories and rising to a height of 90 feet. This low-profile design emphasizes expansive horizontal massing, with a supporting a curtain wall that envelops much of the facade, creating a transparent and modern aesthetic inspired by 19th-century iron-and- . At of the structure is a prominent seven-story central atrium running the full 400-foot length of the building, topped by a that allows abundant natural light to flood the interior spaces. Internally, the layout revolves around the multi-level central , originally conceived as a with modular and spaces arranged along the atrium's perimeter. The incorporates high ceilings, including 20-foot clear heights in ground-floor areas and double- or triple-height volumes within the atrium to enhance openness and flexibility for exhibitions and operations. These features support a total of seven floors, with the atrium serving as a vertical connector that ties together commercial and later adaptive uses, while perimeter spaces allow for customizable partitioning without compromising the building's airy feel. Key innovative materials include the extensive use of in the curtain wall system, which maximizes daylight penetration and reduces reliance on artificial lighting, paired with a robust for structural integrity. The building's also incorporated forward-thinking elements like provisions for future vertical expansion up to 15 stories, demonstrating adaptability in its foundational design.

Operations and Tenants

Shift to Data Center Hub

The transformation of the Infomart from a wholesale trade facility to a premier data center hub began in 2000 with Equinix's entry, establishing its first International Business Exchange (IBX) data center, DA1, within the building. This marked the initial pivot toward digital infrastructure, leveraging the site's central location in Dallas's burgeoning telecom ecosystem. By 2015, the facility had expanded into a multi-tenant model through a merger with Fortune Data Centers, introducing wholesale suites that enabled broader network and cloud provider participation. Key infrastructural upgrades facilitated this shift, including the installation of carrier-neutral meet-me rooms (MMRs) in 2015, which connected over 50 unique networks and carriers, fostering low-latency interconnections. These MMRs were expanded in 2017 to double capacity, accommodating growing demand from ISPs, cloud services, and enterprises. Complementing this, a robust fiber optic backbone was integrated, linking the Infomart directly to Dallas's major telecom corridors and extending connectivity to regional gateways, such as new IBX facilities in via terrestrial cables. These enhancements positioned the Infomart as a critical aggregation point for the national fiber network backbone. The operational model evolved to provide scalable colocation, direct interconnection, and cloud on-ramps, supporting hyperscale workloads through advanced 24/7 security protocols, redundant cooling systems, and power infrastructure designed for high-density computing. Capacity grew significantly, from approximately 3 MW in the initial multi-tenant phase around 2015 to over 60 MW across multiple halls as of 2020, driven by expansions such as a 2017 master plan investing up to $500 million in additional data halls and power upgrades, a 2020 addition of DA11 with 72,000 square feet of colocation space, and a 2023 $180 million project adding over 211,000 square feet. The facility adapted to regulatory standards, achieving Uptime Institute's Management & Operations Stamp of Approval in 2016 and maintaining 99.99%+ availability for mission-critical operations.

Current Major Tenants and Services

Equinix serves as the primary operator and anchor tenant at the Infomart in , managing multiple data halls including DA1, DA2, DA3, DA6, and DA11, which form a core part of its international business exchange ecosystem. Following its acquisition of the facility, has expanded operations to support a diverse array of digital infrastructure needs, positioning the site as a key interconnection hub in the . Major tenants at the Infomart include colocation providers such as , , and , alongside network operators like InfoRelay and (now part of ), and enterprise occupants including . These tenants leverage the facility's multi-tenant environment, which supports over 40 direct colocation and office occupants as of recent directories, though the broader ecosystem in connects to hundreds of networks and partners. Financial services firms and companies, such as those in the telecom and content sectors, represent key user groups drawn to the site's strategic location. The Infomart offers a range of services centered on , including racks, cages, and private suites for secure hosting, along with extensive cross-connect capabilities for low-latency networking and direct interconnections to cloud providers like and Google Cloud via Fabric. solutions are facilitated through redundant infrastructure and high-availability setups, while recent enhancements support specialized applications in and , including a 5G and Edge Center established in 2020 for testing low-latency environments. A 2020 expansion added a new data hall (DA11) with approximately 72,000 square feet of space, enabling high-density computing for hybrid cloud and emerging workloads. The facility maintains high utilization, reflecting strong demand in the Dallas data center market as of Q3 2025.

Impact and Legacy

Economic Contributions

The Infomart has significantly contributed to employment in the metropolitan area through direct operations and tenant activities. , the current owner since 2018, integrated approximately 28 former Infomart employees focused on facility operations following the acquisition. Tenants have further amplified this impact; for instance, online retailer Inc. established a call center at the facility in 2018, creating 500 positions in customer service and related roles. As a premier interconnection hub, the Infomart supports additional jobs via its diverse tenants in , cloud services, and IT, contributing to the broader where data centers in the Dallas-Fort Worth area directly employ 340 individuals and sustain 2,210 total positions (as of 2023), including indirect roles. In terms of revenue generation, the Infomart has been a vital economic driver, producing approximately $50 million in annual revenues as of 2017, with about $20 million derived from leases and maintenance fees. This income, combined with induced spending from events, tenant operations, and expansions—such as a $142 million data center addition in 2020 and a $180 million expansion announced in 2023 adding over 211,000 square feet of data center and office space—has injected substantial funds into the local economy, exceeding $966 million in total output (as of 2023) from Dallas-Fort Worth colocation facilities alone. The facility's role has been instrumental in revitalizing the Stemmons Corridor, drawing businesses and investments to an area previously dominated by industrial uses, while generating local tax revenues estimated at $166.2 million (as of 2023) from regional data center activities. The Infomart has bolstered Dallas's tech ecosystem by attracting major investments and fostering growth in the sector, which expanded at roughly 20% annually from 2020 to 2024, increasing capacity from 710 MW to 1,650 MW. Its status as a central hub since the early has drawn hyperscalers and providers like , , and , enhancing connectivity and innovation in , , and cloud services. On a broader scale, the Infomart facilitates billions of dollars in daily transactions by serving as a critical point for over 135 networks and 145 and IT providers (as of 2020), enabling low-latency data exchange across sectors like and . This infrastructure has propelled to the second-largest U.S. market by 2025, with nearly 41 million square feet of capacity concentrated in Dallas-Fort Worth. During the , the facility addressed high vacancy rates from its original IT showcase model by transitioning to and data services, which stabilized property values and laid the foundation for its current economic prominence.

Cultural and Architectural Significance

The Infomart stands as an iconic landmark in , frequently dubbed the "" for its expansive glass-and-steel facade reminiscent of London's 19th-century , which hosted the of 1851. This nickname underscores its bold, futuristic aesthetic, which captured the optimism and ambition of amid the city's rapid growth as a commercial powerhouse. The structure has been prominently featured in media, including documentaries and local publications, as a symbol of the era's architectural daring and economic vitality. Culturally, the Infomart represents Texas's pivotal shift from an oil-dominated economy to a technology-driven one, serving originally as a showcase for early , software, and information processing innovations when such technologies were emerging in the mid-1980s. Conceived by developer as the world's first dedicated market center for IT products, it hosted permanent showrooms and events that highlighted the potential of the digital age, fostering connections between wholesalers, buyers, and pioneers in . This role positioned as an early contender in the information revolution, bridging traditional trade marts with the nascent tech sector. Architecturally, the Infomart's legacy lies in its innovative adaptation of Victorian-era glasshouse principles to modern commercial use, influencing Dallas's skyline with designs favoring large-scale transparency and atriums that integrate natural light into urban environments. Its transformation from a trade facility to a premier hub exemplifies successful in , preserving the building's distinctive form while accommodating evolving technological needs. Public perception remains strong, with the structure's seven-story atrium and 1.6 million square feet of space drawing admiration for its enduring visual impact and historical narrative. Under current owner , preservation efforts emphasize maintaining the facade's integrity during extensive modernizations, including a multi-phase expansion plan announced in that allocated up to $500 million for upgrades without altering the building's signature exterior. These commitments ensure the Infomart's role as a protected , blending 1980s grandeur with contemporary functionality.

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