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Introducing IMx

Introducing IMx is the fifth studio by the American R&B group , released on October 26, 1999, by . The album consists of 12 tracks and marks the group's first release under their rebranded name , a shift from their earlier moniker to signify a more mature artistic direction following four prior albums as . It debuted and peaked at number 101 on the US Billboard 200 chart and number 31 on the Top R&B/Hip-Hop Albums chart. The group, consisting of members , Jerome "Romeo" Jones, and Kelton "LDB" Kessee, was managed by Chris Stokes, who also served as a primary on several tracks alongside others including Tony "Touch" Isaac and . The lead single, "Stay the Night", became the album's biggest hit, reaching number 23 on the and number 20 on the chart. Recorded primarily at Madhouse Studios in and Studio 65 in , the album blends with hip-hop influences, emphasizing romantic themes and smooth harmonies characteristic of late-1990s boy band sounds. Despite mixed critical reception, with some reviewers noting its formulaic approach compared to the group's earlier work, Introducing IMx solidified IMx's transition into adulthood and contributed to their legacy in R&B, though it underperformed commercially relative to their Immature-era successes. The album's enhanced CD edition included multimedia content, reflecting the era's growing integration of digital features in music releases.

Background

Transition from Immature

Immature was formed in , , in the early by producer and manager Chris Stokes, who assembled a group of pre-teen performers including Marques "Batman" Houston, Jerome "Romeo" Jones, and Don "Half-Pint" Santos. The trio debuted with their first album, , released in 1992 on , and featured hits like "Tear It Up (On Our Worst Behavior)," peaking at number 29 on the chart. After Santos departed to pursue a solo career, he was replaced by Kelton "LDB" Kessee, solidifying the lineup that would carry the group forward. Following the modest success of their debut, Immature transitioned to for their second album, (1994), which included the number 5 R&B "Never Lie." Their third album, We Got It (1995), earned RIAA gold certification and produced hits including its title track, further establishing the group as a prominent act in the teen R&B scene during the mid-1990s. By 1997, with The Journey, the members—now in their late teens—had released four albums under the name, but the moniker increasingly felt mismatched with their evolving artistry and personal growth. In 1999, as Houston, Jones, and Kessee each turned 18, the group rebranded as (pronounced "immix") to project a more mature image, aligning with their transition into young adulthood and a shift toward adult-oriented R&B themes. This name change marked a deliberate from their youthful origins, setting the stage for their fifth studio album, Introducing IMx, and reflecting a broader effort to redefine their market position beyond the "boy band" label.

Album conception

The conception of Introducing IMx began in early 1998, marking the group's inaugural project under their newly adopted moniker, , with the explicit goal of appealing to adult audiences rather than their previous teen demographic. This shift was driven by the members' desire to move beyond the youthful image associated with their earlier work as , focusing instead on establishing a more refined presence in the R&B landscape. Central to the album's vision was a deliberate evolution from the group's teen-oriented pop-R&B sound toward a more sophisticated style, incorporating elements of sensuality and maturity to resonate with older listeners. Key influences included established mature R&B acts such as and , whose emotive harmonies and adult-themed narratives inspired IMx to blend faster-paced tracks with deeper lyrical introspection. The name change and album title were formally announced in mid-1999, during an exclusive interview with Right On! magazine in July, solidifying the project's direction as a pivotal reintroduction for the group.

Recording and production

Studios and timeline

The recording sessions for Introducing IMx took place primarily in Los Angeles-area studios during the late 1990s, aligning with the group's rebranding from Immature to IMx in 1999. Key facilities used included Madhouse Studio in , , and Studio 65 in , . The process spanned approximately from 1998 through 1999, culminating in the album's completion ahead of its October 26 release by .

Producers and collaborators

The production of Introducing IMx was spearheaded by Chris Stokes, the group's longtime manager, who served as executive producer and contributed to the album's cohesive vision. Stokes, a key figure in developing R&B acts through his T.U.G. Entertainment label, co-produced multiple tracks alongside Platinum Status, focusing on polished arrangements that highlighted the group's vocal interplay. Tony "Touch" Isaac also played a central role as a primary , handling the lead single "Stay the Night" and infusing the project with smooth, mid-tempo R&B grooves and layered harmonies characteristic of late-1990s . His work emphasized rhythmic beats and melodic hooks, aligning with the album's emphasis on mature, harmony-driven soundscapes. Additional producers included , Lew Laing, and Marc Gordon on select tracks. Songwriting duties were largely internal, with group members and Jerome "Romeo" Jones credited as co-writers on the majority of tracks, allowing to infuse personal themes into the material. Jones, in particular, took an active role in crafting lyrics for several songs, including "Stay the Night," which he co-wrote with Stokes. This collaborative approach extended to production, where the group members served as co-producers on various cuts, fostering a sense of ownership over the album's direction. While the album featured no major external guest vocalists, minor collaborations included rap verses from RA RA on tracks like "Keep It on the Low" and "," adding flair to select songs without overshadowing the core R&B elements. Additional contributors, such as on "Old School Love" and on "What I Gotta Do," provided targeted features that complemented the production's focus on seamless blends of beats, harmonies, and occasional rap integrations. Overall, the team's efforts resulted in an album that prioritized internal creativity and a refined R&B aesthetic, marking IMx's evolution from their earlier teen-oriented work.

Music and lyrics

Musical style

Introducing IMx exemplifies infused with elements, marking a shift toward a more adult-oriented sound for the group formerly known as . This approach results in a polished yet accessible aesthetic, avoiding while emphasizing smooth transitions and infectious beats. In contrast to 's earlier bubblegum R&B style, which featured playful, pop-infused tracks aimed at a younger audience, Introducing IMx demonstrates a refined evolution with sophisticated arrangements and subtler integrations, such as sampled beats and rap-inflected ad-libs. The production, handled by collaborators like Tony "Touch" Isaac, elevates the group's harmonies and rhythms to appeal to a broader demographic, blending sensual mid-tempos with upbeat energy. Key tracks like "Stay the Night" highlight the album's mid-tempo grooves. Similarly, "Temptations" underscores the hip-hop-R&B fusion through its rhythmic pulse. These elements collectively define the album's cohesive style, prioritizing emotional delivery over flashy experimentation.

Song themes

The lyrics on Introducing IMx predominantly explore themes of romantic , temptation, heartbreak, and the nuances of maturing relationships, reflecting the group's from adolescent perspectives to more adult-oriented narratives. These subjects are woven throughout the , capturing the emotional complexities of young men navigating intimacy and commitment, as noted in contemporary reviews that highlight the record's focus on , relationships, breakups, and male emotional responses to relational challenges. Specific tracks exemplify these motifs with vivid storytelling. For instance, "In & Out of Love" delves into fleeting romance, portraying a narrator's plea to a dissatisfied partner to abandon an unfulfilling relationship for genuine emotional fulfillment, underscoring the pain of inconstancy and the allure of stability. Similarly, "Trick" addresses in , critiquing superficial encounters—termed "tricks"—where individuals feign interest for short-term gains, contrasting this with the desire for authentic, committed connections. The album's "" further amplifies themes of temptation and , examining the lingering pull of a and the struggle to resist emotional lures after betrayal. From the group's perspective, the lyrics draw on personal growth, evolving from teen experiences to adult realities, as the members—then 18 years old—infused the material with insights into maturity and self-assurance gained since their previous release. This shift is evident in tender ballads like "" and upbeat tracks such as "Stay the Night," which blend vulnerability with newfound confidence in relational dynamics. The songwriting approach emphasizes collaboration among , with Jerome "Romeo" Jones contributing significantly to the tracks alongside external producers like and , while the group collectively contributed as co-producers and drew from real-life stories to ensure authenticity. This hands-on process, described by as fostering a brotherly amid creative debates, allowed the to resonate as semi-autobiographical reflections on love's trials.

Release and promotion

Marketing and singles

The marketing campaign for Introducing IMx emphasized the group's rebranding from Immature to IMx, positioning them as young adults with a more sophisticated R&B sound to appeal to an older audience. This shift was tied to promotional efforts highlighting their evolution beyond teenage pop, including tie-ins that showcased a mature image through album artwork and interviews. The lead single, "Stay the Night," was released in 1999 with a primary focus on radio airplay to build momentum ahead of the album's October 26 launch on MCA Records. MCA targeted urban radio formats, where the track gained traction on R&B airplay charts. "In & Out of Love" served as the follow-up single in 2000, peaking at number 50 on the US R&B/Hip-Hop Songs chart. The label supported broader outreach through retail displays in stores to boost physical sales of the album and singles.

Music videos

The music video for "Stay the Night," the album's lead single, was released in 1999 by MCA Records to promote Introducing IMx.) Directed by Madd Mann, the video pays homage to Michael and Janet Jackson's "Scream" video, featuring the group in dynamic dance sequences. No additional music videos were produced for other tracks on the album, as "Stay the Night" served as the sole visual promotion. The video received airplay on music networks such as The Box, targeting rotation among young adult audiences in the late 1990s R&B scene.

Commercial performance and reception

Chart performance

Introducing IMx achieved modest commercial success upon its release. The album peaked at number 101 on the US chart during the week ending November 13, 1999. It also reached number 31 on the Top R&B/Hip-Hop Albums chart. The lead single "Stay the Night" performed better, peaking at number 23 on the during the week ending January 15, 2000. On the Hot R&B/Hip-Hop Songs chart, it peaked at number 20. The single was later certified Gold by the RIAA for shipments of 500,000 units.)
Chart (1999–2000)Peak position
US Billboard 200101
US 31
Single (1999)US Hot 100US
"Stay the Night"2320
The itself did not receive any RIAA certifications, reflecting limited commercial performance relative to the group's earlier releases.

Critical reception

Upon its release in 1999, Introducing IMx received mixed reviews from critics, who praised the group's vocal harmonies while critiquing the 's adherence to familiar R&B conventions. Contemporary outlets echoed this sentiment, offering praise for IMx's matured vocals and harmonies but criticizing the generic production that failed to distinguish the album from peers in the late-1990s R&B landscape. Similarly, provided a succinct, skeptical take, questioning whether the rebranded group had truly evolved beyond their days with the remark, "The band formerly known as Immature, now grown up?" Retrospectively, Introducing IMx has been viewed as a transitional in the group's catalog, symbolizing their shift from teen-oriented pop-R&B to a more adult-oriented sound amid the 1999 name change from to . This rebranding effort aimed to align with the members' growing maturity, though critics and analysts have noted it as a bridge rather than a full reinvention, with lingering echoes of their earlier playful style. The overall consensus remains moderate, balancing appreciation for IMx's tight harmonies and relatable themes of love and relationships against persistent weaknesses in originality and production edge, positioning the as a solid but unremarkable entry in their .

Track listing and personnel

Track listing

The standard edition of Introducing IMx, released by , consists of 12 tracks with no major variants noted across releases.
No.TitleWritersProducersLength
1"Stay the Night"Tony "Touch" Isaac, Chris Stokes, , Ketrina "Taz" Askew, , Kelton KesseeTony "Touch" Isaac, Chris Stokes, 3:42
2"Keep It on the Low" (featuring ), Ketrina "Taz" Askew, , Chris StokesChris Stokes, 3:45
3"In & Out of Love"Anthem, Curtis Williams, Curtis Williams, 4:30
4"Temptations" (featuring ), Kelton Kessee, , Lawrence StephensChris Stokes, 4:37
5"Trick"Greg Poree, , Ketrina "Taz" Askew, Chris Stokes, 3:53
6"Love Me in a Special Way", Chris Stokes, 4:12
7"Old School Love" (featuring Smooth)Juanita Stokes, , Chris Stokes, 4:13
8"What I Gotta Do" (featuring ), Ketrina "Taz" Askew, Lew Laing, Lew Laing, Chris Stokes, 3:45
9"Bubbling", , Envy 1, , 4:28
10"Everytime", , Kelton Kessee, Chris Stokes, 4:10
11"One Last Chance", , Kelton Kessee, Chris Stokes, 3:24
12"Beautiful", Ketrina "Taz" Askew, , Kelton KesseeChris Stokes, 5:17
Chris Stokes and Platinum Status served as producers on the majority of tracks (1, 2, 4–8, and 10–12).

Personnel

IMx, the R&B trio formerly known as Immature, consists of Marques "Batman" Houston (lead vocals), Jerome "Romeo" Jones (vocals and rap), and Kelton "LDB" Kessee (vocals), who provided the primary performances across the album. Additional musicians contributing to the recording include session guitarist Greg Poreé on tracks 5 and 10, and George Poreé on guitar for track 10. The album's technical production was handled by engineer and mixer Susan Herndon, who mixed the majority of the tracks at Pacifique Studios in North , , using the 'J' console; recording primarily took place at Studios in , which Herndon co-owned. Management and oversight were led by executive producers Chris Stokes, the members themselves, Ketrina "Taz" Askew, and Platinum Status, with A&R direction from and booking managed by Peter Seitz of Pyramid Entertainment.

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