Jaejae
Lee Eun-jae (born September 7, 1990), known professionally as Jaejae, is a South Korean host, YouTuber, and singer renowned for her engaging interviews with K-pop idols and celebrities on the popular YouTube series MMTG.[1][2] Born in Seoul and a graduate of Ewha Womans University, Jaejae began her career as an intern at SBS New Media in 2015, rising to the role of producing director (PD) where she developed and hosted MMTG, a show that blends casual conversations with high-profile guests like EXO members and actor Song Joong-ki, amassing over 1.3 million subscribers by 2021.[1][2] After eight years at SBS, she resigned as PD in May 2023 but continued leading MMTG independently on YouTube, while expanding into radio as the main DJ for MBC FM4U's 2 O'Clock Date with JaeJae from May 2023 until stepping down in June 2024 to pursue overseas projects.[1][3][4] Jaejae has also appeared on variety shows such as Knowing Bros and the Amazing Saturday spin-off Idol Dictation Contest, earning a nomination for Best Female Entertainer at the 2021 Baeksang Arts Awards.[1][2] In 2024, she debuted as a singer with the project group JAESSBEE.[5] Her candid persona and feminist-leaning comments have sparked controversies, including a 2021 backlash over a gesture interpreted by some as mocking male anatomy during the Baeksang Awards red carpet, leading to petitions for her TV ban amid South Korea's gender debates, though she remains a prominent figure in entertainment.[2]Early life and education
Early life
Lee Eun-jae, professionally known as Jaejae, was born September 7, 1990, in Seoul, South Korea.[6][7] During her school years, she demonstrated strong academic prowess, consistently ranking first in her school and maintaining an average grade of 1.1, with no instance of falling below the top position in high school.[8][9] She was actively involved in school leadership, serving as class president in her early years.[9] These experiences highlighted her early interest in school activities and leadership roles, distinct from her later career path in broadcasting.[9]Education
Jaejae completed her secondary education in Seoul, attending Seoul Munyeong Girls' Middle School before graduating from Jungkyung High School.[10] She enrolled at Ewha Womans University in 2010 as part of the History department and pursued a double major in Advertising and Public Relations. She also served as the student council president at Ewha Womans University.[9] Jaejae graduated with a bachelor's degree in February 2016.[11][10] Her studies in advertising and public relations equipped her with essential skills in content planning and communication, forming the basis for her subsequent involvement in media production and on-air presentation.[12]Career
Entry into broadcasting
Jaejae entered the broadcasting field in 2015, joining the SBS News Division's New Media Bureau as an intern after completing her studies in history at Ewha Womans University.[13] This educational background equipped her with skills in communication and media planning, which aligned well with the demands of digital news production at the time.[7] Her early responsibilities involved supporting general news reporting and content development within the New Media department, where she assisted in creating online articles, videos, and social media updates for SBS's digital platforms.[1] These roles focused on broad journalistic tasks, including research, scripting, and basic production for everyday news coverage, helping her build foundational experience in the fast-paced environment of broadcast media.[14] Her performance during this period culminated in 2018, when she transitioned to a full-time position as an employee at SBS, solidifying her role within the organization's news and media operations.[1][15]Development at SBS
Following her transition to full-time status at SBS, Jaejae expanded her production responsibilities to include content focused on women's issues within SBS News segments, where she took a leading role in developing stories that highlighted gender-related topics, drawing from her personal interest in the subject. She also contributed as an editor and reporter on various news features, broadening her influence in journalistic programming after 2018.[16] In February 2018, Jaejae launched Civilization Express (also known as MMTG) on SBS's YouTube channel, serving as both producer and host in a format that featured casual interviews with K-pop idols and celebrities, which quickly gained popularity and solidified her on-air presence.[17] She maintained an ongoing role in the program throughout her tenure at SBS, overseeing its content direction and conducting episodes that emphasized nostalgic and lighthearted discussions, contributing to its status as a key digital asset for the network.[18] Jaejae's emerging visibility led to guest appearances on other programs, including an episode of SBS's Stand Up! in 2020, where she participated in comedic segments alongside entertainers.[19] That same year, she appeared on tvN's You Quiz on the Block (U-Quiz), sharing insights into her production work and hosting experiences, which further showcased her versatility beyond SBS productions. Through these efforts, Jaejae established a reputation as a multifaceted producer-host at SBS, balancing behind-the-scenes content creation with on-camera roles, often using her allocated vacation days to accommodate external MC opportunities while remaining committed to network projects.[18] Her work on Civilization Express in particular helped her build a dedicated following, positioning her as a key figure in SBS's entertainment and digital content strategy until her resignation as a producing director in May 2023, after which she continued leading MMTG independently.[1][20]Key hosting roles
Jaejae's primary hosting role has been as the MC of MMTG (also known as Civilization Express), a YouTube-based interview program launched by SBS in February 2018, where she conducts in-depth conversations with celebrities and K-pop idols in diverse settings, often exploring personal stories and cultural insights.[17] The show blends entertainment with educational elements through themed discussions on topics like history, travel, and pop culture, allowing guests to share experiences that educate viewers while maintaining a lighthearted, relatable tone. Her approachable style, informed by her background as a producer, has made MMTG a staple for K-pop promotions, attracting high-profile guests such as Girls' Generation and IVE.[1] In addition to MMTG, Jaejae has served as a regular cast member and occasional MC on variety shows, notably Girls' High School Mystery Class, a mystery-solving program on TVING that premiered in 2021, where she portrays a student detective alongside celebrities like Jang Do-yeon and BIBI, solving fictional high school enigmas through games and quizzes.[21] This role showcased her quick wit and improvisational skills in a team-based format, contributing to the show's popularity among younger audiences.[22] By 2020, these hosting positions had solidified Jaejae's status as a prominent TV personality, earning her recognition as an "ordinary-celebrity" for her authentic, non-scripted interactions that resonated widely, as evidenced by fan debates over her nomination at the SBS Entertainment Awards that year.[23] Her ability to create comfortable environments for guests, particularly in K-pop showcases, positioned her among top MCs sought by agencies, enhancing her influence in the industry.[18]Production contributions
Jaejae, as a full-time producing director (PD) at SBS since becoming a permanent employee in 2018, oversaw the creation of content addressing social issues, with a strong focus on women's rights and related topics. She proactively developed and produced segments for SBS News that highlighted women's human rights concerns, drawing from her personal interest in these areas to ensure in-depth coverage.[24] In the realm of digital media, Jaejae played a key role in the planning and production of the YouTube series Civilization Express (also known as MMTG), launched in 2018 under SBS New Media. She handled research, scripting, and segment development for the program, which blended entertainment interviews with topical discussions, contributing to its rapid growth into one of SBS's most-viewed online contents.[19][18] Beyond her visible on-air roles, Jaejae's contributions extended to broader news division projects at SBS, where she served as an intern in 2015 and later as a content creator involved in editing and reporting initiatives. Her work in these areas earned recognition for pioneering hybrid formats that merged news analysis with accessible entertainment, as seen in the innovative structure of Civilization Express that some hosting opportunities stemmed from.[15]Other ventures
Acting appearances
Jaejae's acting career began with a minor cameo role as a high school girl in the 2008 film Antique, where she appeared in a scene surprising actor Joo Ji-hoon.[13] This debut marked her entry into the entertainment industry before she shifted focus to broadcasting. She continued with small featured roles in subsequent films, including A Story Sadder Than Sadness (2009), where she had a supporting appearance.[13] In 2010, Jaejae made a brief cameo in the action thriller The Yellow Sea, as referenced in her own variety show discussions.[25] This was followed by another featured role in Eun-gyo (2012), a drama exploring generational conflicts.[13] Her final noted film appearance was a cameo alongside actress Yani in 만찢남녀 (2020), a web series centered on comic book creators.[13][26] These roles were predominantly uncredited or minor, reflecting her early aspirations in acting. Despite the limited scope of her film work, Jaejae has humorously self-identified as a "prolific actress" in multiple interviews, often bringing it up lightheartedly when interacting with established actors.[27] For instance, during a conversation with actor Lee Je-hoon, he acknowledged her claim, noting her familiarity with the industry from these experiences.[27] This self-description underscores her playful reflection on her brief acting phase. These early film cameos laid the groundwork for Jaejae's pivot to broadcasting, where she transitioned into production and hosting roles at SBS, leveraging her on-screen presence for a more stable media career.[13]Radio and digital media
Following her departure from SBS in May 2023, Jaejae transitioned to freelance status, which facilitated her expansion into radio hosting and digital content creation.[3] In May 2023, Jaejae began hosting MBC FM4U's Two O'Clock Date, a longstanding radio program that airs weekdays from 2 p.m. to 4 p.m. and emphasizes listener call-ins, phone dates, and guest appearances.[28] She served as the 15th DJ for the show, bringing her signature engaging style to segments that connected with everyday audiences through relatable discussions on relationships and daily life.[4] Jaejae departed the program on June 2, 2024, after approximately one year, marking a notable chapter in her radio career.[29][4] Jaejae's digital media footprint is prominently featured through her YouTube channel MMTG, launched in February 2018 under SBS production but continued independently post-freelance.[30] The channel specializes in celebrity interviews, such as her conversations with BTS's j-hope and virtual idol group PLAVE, alongside prank videos and explorations of K-pop culture that appeal to a youthful, international demographic.[31] In November 2024, Jaejae debuted as part of the co-ed trio JAESSBEE through a special MMTG project, alongside Gabee and seungheonsseu.[32] These freelance digital projects have allowed her to experiment with formats like surprise pranks involving broadcasting stations and cultural deep dives, solidifying her role as a versatile online content creator.[3] Beyond structured content, Jaejae engages audiences on social media, using platforms like Instagram to share personal updates, behind-the-scenes moments, and direct interactions that strengthen fan connections.[33]Controversies
Public criticisms
Jaejae has faced significant public criticism for her expressed support of feminism, which some online communities and men's rights activists in South Korea have interpreted as promoting extreme or anti-male views. In various interviews, she has articulated her feminist stance as a commitment to women's human rights and equality, emphasizing that it does not equate to hatred of men. For instance, during a 2021 appearance on a television program, she clarified that her advocacy focuses on addressing gender disparities rather than fostering conflict between genders. However, detractors have accused her of advancing biased narratives on gender issues, particularly through her YouTube channel "MMTG," where discussions of K-pop and celebrity culture occasionally touch on societal expectations for women, leading to claims that she selectively highlights female perspectives while marginalizing male experiences.[34][2] A pivotal incident amplifying these criticisms occurred in May 2021 at the Baeksang Arts Awards, where Jaejae was photographed eating a piece of chocolate in a manner resembling the "pinching" hand gesture—a symbol associated with the now-defunct feminist online community Megalia, often misinterpreted as mocking male genitalia. This sparked widespread backlash from men's rights groups, who labeled the gesture as deliberate misandry and tied it to her broader feminist identity, resulting in a petition to the Blue House with over 91,000 signatures calling for her ban from public broadcasting. Jaejae responded by explaining the pose as a stylist-directed red carpet performance with no intended malice, but the controversy reinforced perceptions of her as promoting divisive gender narratives.[2][35][36] Her views on singledom and non-traditional marriage have also drawn scrutiny, often framed within the feminist backlash as rejecting societal norms in a way that undermines family structures. In early 2021, Jaejae publicly discussed holding a symbolic "non-wedding ceremony" or singledom pledge, describing marriage as a non-essential societal choice rather than a personal obligation, and stating, "I never thought of marriage as a requirement in my life." Critics, particularly from conservative online forums, accused this stance of encouraging women to prioritize independence over traditional roles, further fueling accusations of biased gender promotion during a period of heightened national debates on gender equality. While she has maintained that such views stem from personal empowerment, the remarks contributed to polarized discourse.[2][16][37] These criticisms peaked during Jaejae's rising career in 2021, temporarily tarnishing her image as a relatable and professional broadcaster and shifting focus from her hosting achievements to personal opinions. The backlash highlighted broader tensions in South Korean society over feminism, with Jaejae becoming a proxy target for frustrations amid anti-feminist movements, though she continued to defend her positions as aligned with gender equity without animosity. Supporters argued the outrage stemmed from misinterpretations, but the incidents underscored the risks for public figures expressing non-conformist views on gender and relationships. Despite the 2021 petitions, no bans were imposed, and Jaejae continued her career successfully, including resigning from SBS in May 2023 to focus on independent projects and stepping down from her radio DJ role in June 2024, with no major new controversies reported as of 2025.[2][38]Media backlash
Jaejae faced significant criticism for her involvement in SBS News coverage of the 2018 Yang Ye-won studio incident, where the YouTuber accused a modeling agency of sexual harassment and coercion into explicit photoshoots. As an intern reporter involved in the segment, Jaejae contributed to reporting that initially presented Yang's allegations without sufficient verification of counterclaims from the agency, leading to accusations of one-sided bias that amplified unproven claims.[24][16] This backlash extended to broader accusations of unfair reporting in Jaejae's news segments on social controversies, with critics arguing that her work at SBS often favored narratives sympathetic to victims in gender-related disputes without balanced perspectives. For instance, the resurfacing of the Yang Ye-won video in 2021 reignited debates, as detractors claimed it exemplified a pattern of journalistic partiality in handling sensitive topics like workplace harassment.[24] Jaejae's role in producing feminist-leaning media content at SBS further fueled debates about perceived biases in her professional output, particularly content addressing women's rights and gender inequality. Supporters viewed this as advocacy for underrepresented issues, while opponents labeled it as promoting an anti-male agenda, intensifying scrutiny during South Korea's heightened gender tensions in the early 2020s.[39] Professionally, these controversies led to repercussions including a 2021 online petition with thousands of signatures calling for her ban from public broadcasting, citing her past reporting as evidence of unneutral media practices. Jaejae and SBS defended her work as standard journalistic inquiry into public interest stories, with no formal apology issued specifically for the coverage, though the network emphasized commitment to factual accuracy amid the fallout.[35][24]Filmography and hosting
Television series and shows
Jaejae began making notable guest appearances on Korean television variety shows in 2018, leveraging her background as a producer to engage in comedic and conversational segments. Her early TV credits highlighted her quick wit and relatability, often as a panelist or challenger in game-based formats. In 2018, she appeared as a guest on Amazing Saturday in episodes 146, 171, and 172, participating in the show's signature dictionary guessing games and banter with the cast.[19] That same year, Jaejae guested on Problem Child in House (episode 113), contributing to the residential variety format by interacting with celebrity residents in humorous scenarios.[19] She also featured on Omniscient Interfering View (episode 258), where she served as an "interferer" commenting on celebrity dating footage.[19] By 2019, Jaejae's variety presence expanded with a guest spot on Midnight Idol (episode 158), joining discussions and challenges centered on K-pop idols.[19] She further appeared on Movie Room Season 2 (episode 184), sharing insights and reactions to film clips as part of the review panel.[19] In 2020, Jaejae participated in Stand Up (episode 2), delivering stand-up comedy routines and engaging in improv sketches that showcased her humorous delivery.[19] She also served as a client in Money Road (episode 7), navigating financial advice challenges with the cast.[19] Additionally, she was a guest on Yoo Quiz on the Block Season 3 (episode 51), where she discussed her professional journey in entertainment production alongside co-guests.[19] Her appearance on Vogue Ship Show (episode 9) involved collaborative fashion and lifestyle talks on a cruise-themed set.[19] Jaejae's 2021 appearances included a debut guest role on Tikita CAR (episode 1), focusing on automotive-themed variety antics.[19] She guested on Studio Moon Night (episode 10), contributing to idol interview segments.[19] In Street Alcohol Fighter (episodes 14-15), Jaejae competed in soju-tasting games, demonstrating her competitive edge.[19] She also appeared on Ye Na's Animal Detective (episode 15), aiding in pet-related mysteries and comedy.[19] Continuing into 2022, Jaejae had recurring guest spots on HI-YENA in episodes 2 and 6, engaging in youthful variety challenges with the host.[19] In 2023, she featured on Salon Drip (episode 3), participating in beauty and lifestyle discussions.[19] Her notable TV credit that year was as a contestant on I Can See Your Voice Season 10 (episode 6), attempting to identify hidden singers through clues and performances.[19] In 2024, Jaejae appeared as a regular member in Girls' High School Mystery Class Season 3 (8 episodes), solving mysteries in a high school setting, and served as the main host of Famous Song Championship (10 episodes), featuring K-pop performances from various eras.[40][41]Web and radio shows
Jaejae serves as the host of the YouTube web series MMTG (Munmyeong Teukgeup, or Civilization Express), which premiered on the SBS YouTube channel in February 2018 and focuses on interviews, games, and discussions centered on K-pop and Korean entertainment. The program distinguishes itself through on-demand episodes that blend Jaejae's expertise as a longtime K-pop enthusiast with interactive segments, such as song championships and talent challenges, amassing millions of views per episode and fostering global accessibility via YouTube's platform.[31] Notable web appearances include her 2024 interview with YouTube's Global Head of Music Lyor Cohen, where she explored K-pop's international appeal and cultural nuances, highlighting the show's role in bridging Korean music with worldwide audiences.[31] In addition to core MMTG content, Jaejae has engaged in YouTube collaborations featuring K-pop idols, such as discussions with BTS's J-Hope on his solo album in February 2023 and joint segments with SEVENTEEN during their Going Seventeen crossover in May 2022, emphasizing fun, fan-oriented variety formats distinct from linear broadcasts.[18] Following her May 2023 resignation from SBS to pursue freelance opportunities, Jaejae expanded her digital variety output by sustaining MMTG independently, incorporating post-freelance projects like the co-ed project group JAESSBEE, which she formed with Gabee and seungheonsseu and debuted with the single "Every Moment" on November 11, 2024, alongside idol reaction videos and cultural travel guides that align with her transition toward flexible, web-centric media production.[1][5] On the radio front, Jaejae hosted 2 O'Clock Date with Jaejae on MBC FM4U from May 29, 2023, to June 2, 2024, airing live daily from 2 to 4 p.m. and emphasizing listener call-ins, music requests, and celebrity chats in a conversational format.[4] Key episodes highlighted her rapport with guests, including a February 2024 appearance by actress Bona promoting Pyramid Game, which showcased the show's blend of drama insights and casual banter, contributing to its popularity among metropolitan listeners on 91.9 MHz.[28] Her tenure culminated in a special one-year anniversary broadcast on May 29, 2024, after which she departed to prioritize international schedules and new ventures, earning recognition with the Rookie Award at the 2023 MBC Entertainment Awards for revitalizing the long-running program.[42] Unlike the episodic, viewer-paced web content of MMTG, the radio series operated on a fixed broadcast schedule, providing real-time engagement but limited to audio and regional reach.Film cameos
Jaejae's early forays into acting were limited to minor cameo and extra roles in several South Korean films, primarily during her university years as a part-time endeavor before entering the broadcasting industry. These appearances, often uncredited, reflect her hobbyist interest in performance without pursuing lead or substantial parts.[43][44] In the 2008 comedy-drama Antique, directed by Min Kyu-dong, Jaejae appeared in a brief cameo as a high school girl reacting with surprise upon encountering the character played by Joo Ji-hoon on the street.[43] This role, which she has reenacted in interviews for comedic effect, marked one of her initial film experiences.[44] She followed with small parts in other features, including A Story Sadder Than Sadness (2009), where she worked as an extra amid the film's exploration of complex romantic entanglements. In Na Hong-jin's 2010 action thriller The Yellow Sea, Jaejae portrayed a passerby walking outside a bank during a key sequence involving leads Ha Jung-woo and Kim Yoon-seok. Additionally, in the 2012 erotic drama Eun-gyo (also known as A Muse), directed by Jung Ji-woo, she appeared as one of the students in a classroom scene alongside emerging actress Kim Go-eun, an connection she later highlighted during a 2022 interview with the star.[45][46][47] More recently, in the 2020 romantic comedy web series Manhwa Man and Woman (also titled Manjjeot Namnyeo), Jaejae made a cameo appearance alongside her colleague Yani from the MMTG production team, injecting their signature high-energy dynamic into the narrative about comic book enthusiasts. Throughout her career, Jaejae has emphasized that these roles were casual extras rather than professional pursuits, with no major lead credits to her name prior to her rise in media hosting.[48][26]Awards and nominations
| Year | Ceremony | Category | Result | Ref. |
|---|---|---|---|---|
| 2021 | Baeksang Arts Awards | Best Female Variety Performer | Nominated | [49] |
| 2023 | MBC Entertainment Awards | Rookie Award (Radio) | Won | [50] |