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Jaquar

Jaquar Group is an multinational corporation founded in 1960 by Late Shri N. L. Mehra, specializing in the design, manufacture, and distribution of premium bathroom fittings, sanitary ware, showers, faucets, and lighting solutions under its flagship brands Jaquar, Artize, and Essco. Headquartered in , , the company has grown into a global leader, serving over 55 countries across , the , , and , with a exceeding 12,000 employees and an annual turnover surpassing Rs. 7,493 crores as of 2024-25. The company's product portfolio encompasses a wide range of bathroom and wellness products, including flushing systems, shower enclosures, bathtubs, and accessories, producing approximately 45.9 million bath fittings and 4.2 million sanitary ware pieces annually to deliver complete bathroom solutions. Jaquar operates eight state-of-the-art manufacturing facilities—seven in India across locations like Bhiwadi, Manesar, Gujarat, and Kundli, and one in South Korea—spanning a total area of 330,000 square meters, enabling it to supply 3.3 million bathrooms each year. Recognized as India's number one bath brand in value and customer trust for 12 consecutive years as a Superbrand, Jaquar emphasizes innovation, quality, and comprehensive service through a network of 2,400 technicians. Sustainability is a core pillar of Jaquar's operations, with initiatives that include generating 13.5 MW of , recycling 100,000 kiloliters of daily, and reducing 18,500 tons of CO2 emissions annually through practices, earning Platinum certification for its headquarters and factories. These efforts underscore the company's commitment to environmental responsibility while maintaining its position as the most searched bath brand on among over 2,000 competitors.

Overview

Company profile

Jaquar Group was founded in by Late N.L. Mehra as Essco, initially focusing on trading bathroom fittings before evolving into a multi-brand specializing in and . Over the decades, it has expanded its portfolio to include premium and value segments, establishing itself as a key player in the global and industry. The company is headquartered in , , , and employs over 12,000 people worldwide. In FY 2024-25, Jaquar reported revenues of Rs. 7,493 crores, and aims to exceed $1 billion in FY 2025-26. Its production facilities deliver over 3.3 million s annually, manufacturing 45.9 million bath fittings and 4.2 million sanitaryware pieces each year to meet global demand. Jaquar Group's core business encompasses the design, manufacturing, and distribution of fixtures such as faucets, showers, and sanitaryware, alongside solutions. Recognized as one of the world's fastest-growing bath brands, it operates in more than 55 countries across , the , , and . The group's diversification is supported by its brand portfolio, including Artize, Jaquar, Essco, and Jaquar .

Leadership and key milestones

Jaquar Group was founded in 1960 by N.L. Mehra, a visionary entrepreneur who established the company initially under the Essco brand before its evolution into a global leader in and lighting solutions; Mehra passed away in 2009, leaving a legacy of innovation in the sanitaryware industry. The company is now steered by second-generation leaders, including Rajesh Mehra as Chairman and Promoter, alongside his brothers Ajay Mehra and Krishan Mehra, who serve as Managing Directors, guiding strategic expansions and diversification efforts. In 1986, the brand was launched by the brothers, deriving its name from a blend of their grandmother Jai Kaur's name and the word "aqua" to evoke water-related fittings. Under this leadership, pivotal milestones include the 2009 launch of Artize, Jaquar's brand aimed at global markets, and the 2016 acquisition of a 51% stake in South Korea's Joeyforlife, a high-end manufacturer, for $1.2 million to bolster capabilities. That same year, the group expanded into advanced solutions, establishing dedicated to address market gaps in quality designer . In 2017, the Bhiwadi facility in was significantly expanded, becoming one of the world's largest single-unit faucet plants with enhanced capacity for faucets, , and enclosures. These initiatives have propelled Jaquar to operations in over 55 countries. The group's design excellence was recognized with the Red Dot Design Award in 2018 for the Artize Tailwater faucet, praised for its innovative quality and aesthetics by an international jury. Post-2020, Jaquar earned sustainability accolades, including Platinum certification for its headquarters—the highest rating from the U.S. Green Building Council—and implemented across all plants, 100,000 kiloliters of water daily while generating 13.5 MW of .

History

1960–1985: Founding and early years

Jaquar Group traces its origins to 1960, when Late Shri N.L. Mehra founded the company in as a small-scale bath fittings business under the Essco brand. Initially focused on producing basic sanitaryware and faucets targeted at the emerging market, the venture aimed to provide affordable, quality alternatives in an unorganized sector dominated by unbranded products. In its early operations, Essco relied on imported components to assemble products modeled after designs, gradually transitioning to local sourcing and production to reduce costs and meet growing demand. This shift accelerated in 1972 with the commissioning of the company's first composite manufacturing plant in , marking a pivotal move toward self-reliance in producing faucets and sanitaryware. Around the mid-1970s, Essco introduced the Deluxe sub-brand to offer mid-range options with enhanced designs, backed by a pioneering ten-year that built consumer trust in a market skeptical of branded goods. The period was marked by significant challenges, including resistance from dealers accustomed to unbranded suppliers and the nascent state of 's bathroom industry, which required direct engagement to establish credibility. Despite these hurdles, the business expanded from a single Delhi-based unit to multiple small facilities, emphasizing affordable yet durable products for urban and rural households. By the mid-1970s, the transition to full in-house was complete, enabling the development of an initial retail network across northern and achieving an annual turnover of Rs 30 by 1985. Mehra's sons, including Rajesh Mehra who joined in 1978, began contributing to operations, laying the groundwork for future family-led growth.

1986–2009: Brand establishment and initial expansion

In 1986, brothers Rajesh Mehra, Ajay Mehra, and Krishan Mehra launched the Jaquar brand, taking over their father's unbranded bath fittings business and reorienting it toward premium quality and design innovation. The name "Jaquar" derived from "Jai ," their grandmother's name, combined with "quarter" to highlight the brand's initial focus on quarter-turn faucets, marking a shift from utilitarian products to aesthetically driven solutions. The brand's product lineup evolved rapidly, with the introduction of the Opal quarter-turn faucet in 1987 as a bestseller, followed by advanced showers, diverters, and sanitaryware in the , including innovative designs like Ornamix and series that emphasized durability, , and modern aesthetics. Complementing this premium positioning, Jaquar leveraged the existing Essco brand—launched earlier as a value-oriented line—for broader accessibility, establishing a growing network of Essco retail outlets across in the early 2000s to serve tier-II and tier-III markets while maintaining Jaquar's focus on the upscale segment. Key growth milestones included manufacturing expansions to support surging demand, with facilities scaling up in the late 1990s and early 2000s; by 2007, Jaquar commissioned its first dedicated plant in , , enhancing production of faucets and showers. In 2009, the company debuted the Artize brand, India's first luxury bath line, targeting high-end consumers with bespoke faucets, wellness products, and designer sanitaryware inspired by global trends. By the early 2000s, Jaquar had solidified its dominance as India's leading bath fittings brand in the organized sector through relentless innovation and quality certifications. The period also saw initial export pushes, with products reaching the and Asia by the mid-2000s, establishing Jaquar as a reliable supplier in emerging markets and laying the groundwork for international expansion.

2010–present: Global diversification and modern growth

In 2016, Jaquar entered the lighting sector by launching the Jaquar brand, focusing on LED solutions to complement its offerings. This move included plans to establish an in-house , with a dedicated 600,000 square foot LED plant in , , becoming operational in subsequent years to support domestic and export demands. The company accelerated its global diversification during the 2010s and , expanding its presence to over 55 countries across , the , , and by the early . Key international milestones included the establishment of a manufacturing plant in in 2017 through the acquisition of Euro Sanitary Ware and strategic exports that drove revenue growth, reaching INR 6,565 crores in the 2023-24 and rising to INR 7,493 crores ($876 million) in 2024-25, reflecting a 17% over the past 15 years. Post-2020 expansions emphasized new product lines, such as advanced systems and solutions under the Jaquar and Artize brands, enhancing the company's portfolio for premium global markets. Recent developments through 2025 have further modernized Jaquar's operations, including a partnership with in June 2025 to integrate AI-driven across sales, service, and platforms, unifying and boosting online sales capabilities. The division now produces 24.6 million units annually from its advanced facilities, solidifying Jaquar's position as a complete and solutions provider. Additionally, the company has intensified its focus on through innovations in water-efficient products, such as low-flow faucets and showers designed to reduce consumption without compromising performance. Amid global challenges, Jaquar adapted to post-COVID disruptions by enhancing its service network with over 2,400 technicians worldwide and maintaining production continuity across its seven manufacturing units in and one in , spanning 330,000 square meters. This resilience supported ongoing innovation, particularly in water-efficient technologies that align with international standards for resource conservation and market demands in water-scarce regions.

Corporate operations

Headquarters and manufacturing

Jaquar Group's global headquarters is located in , , , spanning 48,000 square meters and serving as the central hub for administrative operations, design, and activities. The facility includes a dedicated plant focused on innovative product development for bathroom solutions. The company operates eight units in total, with seven in and one in , covering approximately 330,000 square meters equipped with advanced machinery and processes. In , four plants are situated in , —including two for faucets, one for , and one for enclosures—while additional facilities include a plant in , a sanitaryware plant in , and a water heater plant in . The faucet plants represent the world's largest single-unit faucet production facility, incorporating cutting-edge and robotic grinding for . The unit supports regional production of fittings and related products. These facilities enable exports to over 55 countries, leveraging efficient supply chain integration. Jaquar's production capabilities include an annual capacity of 45.9 million bath fittings, 4.2 million sanitaryware pieces, and 24.6 million products, supporting the assembly of over 3.3 million bathrooms yearly. All plants feature systems, recycling more than 100,000 kiloliters of water daily to minimize environmental impact during operations. technologies, such as fully automated LED production lines and machining for faucets and showers, ensure high-quality output across faucets, sanitaryware, and segments.

Global presence and acquisitions

Jaquar Group maintains a significant international footprint, operating in more than 55 countries across , the , , and . The company has established strongholds in these regions through targeted export strategies, focusing on markets with high demand for premium bathroom and lighting solutions. For instance, the and serve as key growth areas due to rapid and , while and provide opportunities for brand expansion via localized distribution. In terms of strategic acquisitions, Jaquar Group acquired a 51% stake in South Korea-based Joeyforlife in for $1.2 million, enhancing its capabilities in luxury technologies and facilitating entry into the South Korean market. This inorganic growth move supported broader international diversification, particularly in . Post-2020, the company has pursued expansion through showroom openings rather than major acquisitions, including a flagship Jaquar World outlet in in 2020 to bolster its European presence. Jaquar's sales channels extend globally via over 40 branded Jaquar World showrooms in locations such as , , , and , complemented by a network of international distributors and dealers. In , which supports export operations, Jaquar Group operates through approximately 4,000 dealer outlets, while international sales are integrated with platforms on the global website for broader accessibility. Exports play a modest but growing role in Jaquar's revenue, contributing around 5% to total sales as of 2025, with management emphasizing increased focus on international markets to drive future growth. This export segment underscores the company's shift toward global diversification, aligning with overall turnover exceeding Rs. 7,493 crores in 2024-25.

Brands

Artize

Artize was launched in 2009 as Jaquar Group's dedicated premium luxury line, focusing on high-end bathroom solutions that blend artistry with functionality. The brand's design ethos draws inspiration from global artistic traditions, emphasizing minimalistic forms, sculptural aesthetics, and bespoke customization to create sophisticated bathing spaces. Positioned within Jaquar's premium segment, Artize caters to discerning consumers by prioritizing elegance and innovation over mass-market accessibility. The product range centers on exclusive faucets, such as the Tailwater series—a zoomorphic design inspired by nature and , which earned Design Award in 2018 through collaboration with the London-based studio Danelon Meroni. Designer showers feature advanced thermostatic controls, like those in the Tiaara collection, enabling precise temperature regulation for enhanced safety and comfort. Bathtubs include free-standing and built-in models, such as the Quadro series, crafted for immersive relaxation with harmonious, contemporary profiles. Accessories, including double towel rails, robe hooks, and soap dishes, highlight artistic accents and material versatility to complement personalized designs. Targeted at affluent consumers desiring opulent, tailored environments, Artize integrates smart features like sensor-based controls in faucets and showers for touchless operation, touch and voice-activated adjustments to water flow and , and seamless into setups. Innovations emphasize premium materials, including solid with finishes for superior , durability against temperatures, and a timeless polished appearance. These elements ensure Artize's annual output aligns with Jaquar Group's broader production of over 3.3 million solutions worldwide.

Jaquar

Jaquar, the flagship brand of the Jaquar Group, was launched in as a premium line focused on high-quality bath fittings. It offers a comprehensive range of and products, including faucets, and hand-held showers, sanitaryware such as toilets and basins, cabins, saunas, and heaters. Key features of Jaquar products emphasize practicality and efficiency for mid-to-premium users, incorporating water-saving technologies like aerators and flow restrictors that reduce flow by up to 30-50% while maintaining adequate pressure. Modular designs facilitate easy and , allowing seamless into various layouts. The brand maintains an extensive portfolio exceeding 1,000 stock-keeping units (SKUs), with recent lines post-2020 integrating smart controls such as touchless sensors and digital temperature management for enhanced user convenience and . As the core driver of the Jaquar Group's domestic and export sales, Jaquar holds the position of India's leading bath brand by value and customer trust, with a presence in over 55 countries. It serves as a functional complement to the Artize brand for those seeking luxury upgrades.

Essco

Essco is the value-oriented brand of the Jaquar Group, originally established in the as one of the pioneering names in India's organized fittings , and later repositioned to serve the segment with affordable, functional products. For over six decades, it has focused on delivering quality solutions to mass-market consumers, emphasizing accessibility over luxury features. The product range includes faucets, showers such as faucets and overhead showers, flushing systems like cisterns, and sanitaryware items including washbasins and water closets, all designed for everyday use in residential and commercial settings. These offerings utilize durable, low-cost materials such as for components like faucet bodies and shower handles to ensure and cost-effectiveness without compromising performance. Essco's distribution network spans over 4,000 retail outlets across , with a strong emphasis on tier-II, III, and IV cities as well as rural areas to promote urban and rural affordability for price-sensitive buyers. This extensive presence supports high-volume sales tailored to budget-conscious consumers seeking reliable essentials. Unique to Essco is its high-volume production approach, benefiting from the Jaquar Group's seven manufacturing facilities in , which enables to maintain low prices while incorporating simple maintenance designs like easy-to-replace parts and a standard 10-year on select products. This focus on practicality ensures the brand remains a staple for entry-level upgrades in diverse Indian markets.

Jaquar Lighting

Jaquar Lighting was established in as a dedicated division of the Jaquar Group, focusing on comprehensive LED-based illumination solutions to expand beyond traditional products. This launch marked the company's repositioning in the sector, emphasizing energy-efficient and technologically advanced offerings for residential and commercial spaces. The product portfolio includes a wide range of LED lights such as bulbs, tubes, panels, and strip lights; decorative fixtures for indoor and outdoor use; and exhaust fans; and lighting systems with motion sensors and app-based controls. Production occurs at the advanced lighting in , , which has an annual capacity of 24.6 million units, enabling scalable manufacturing with automated lines for high-volume output. Key innovations feature energy-efficient LEDs that can achieve up to 80% energy savings compared to traditional incandescent bulbs, alongside IoT-enabled smart controls for automated in homes and integrated environments. These systems support remote management via , dimming capabilities, and occupancy-based activation to optimize usage and reduce consumption. The division complements Jaquar’s bathroom aesthetics by offering synchronized designs that enhance overall space illumination. Market expansion has driven exports to over 55 countries across , the , , and , integrating into global home solutions portfolios.

Sustainability and initiatives

Environmental practices

Jaquar maintains across all its manufacturing plants, treating and reusing to prevent any release into the . The company recycles over 100,000 kiloliters of daily through advanced and systems, supporting sustainable operations in water-intensive production processes. Additionally, at facilities, such as a dedicated lake at the sanitaryware plant, provides treated for manufacturing needs. To reduce , Jaquar has installed systems generating 13.5 MW across its facilities, with the global achieving zero net through on-site renewables. The and a key manufacturing unit hold Platinum certification from the U.S. Council, recognizing excellence in , , and sustainable site development. Products like low-flow faucets, showers, and dual-flush toilets are GRIHA-certified, ensuring they meet India's standards for minimizing resource use and ecological impact. Jaquar's eco-friendly product designs prioritize , with flow restrictors in faucets and showers reducing usage by up to 80% and technologies eliminating wastage entirely. Dual-flush systems in sanitaryware cut consumption by 50-65% compared to traditional models, while many faucets incorporate lead-free materials for enhanced safety and environmental compatibility. Waste reduction efforts include 100% of metals like —over 7,600 metric tons annually—and a to zero-waste across seven units spanning 330,000 square meters.

Training and social programs

Jaquar Group, through its Jaquar Foundation, emphasizes skill development as a cornerstone of its (CSR) efforts, particularly in programs aimed at empowering youth and underprivileged communities. The foundation operates a pan-India skill development program, which includes hands-on in installation, maintenance, and advanced techniques for bathroom fittings and sanitaryware. This initiative aligns with India's mission and seeks to address the shortage of qualified plumbers by providing and opportunities upon completion. The plumbing training program features four operational centers that train approximately 800 individuals annually, with plans to add eight more centers by the end of the year to accommodate an additional 700 trainees. Specialized labs have been established across various states to deliver advanced skill-building sessions, often in partnership with organizations such as the Art of Living, Don Bosco, and state technical education departments in regions like , , , and . In 2019, the group announced a goal to train over 10,000 plumbers by 2020, building on earlier efforts that included training more than 300 plumbers in a single year through 80% practical and 20% theoretical modules focused on safety and high-tech fittings. These programs target unemployed youth, women, and even inmates, as seen in a dedicated center opened in Gurugram's district prison. No public updates on the achievement of the 2020 goal or total trained since then are available as of 2025. Beyond vocational training, Jaquar Foundation's social programs promote education, healthcare, sanitation, and rural development to foster sustainable communities. In education, the foundation supports 35 schools serving around 9,000 underprivileged students, providing financial aid for infrastructure, scholarships, teacher training, and mid-day meals to reduce dropout rates. Healthcare initiatives include sponsoring treatments for critical illnesses like heart, liver, and kidney conditions, benefiting approximately 700 patients, alongside mobile outpatient departments (OPDs) that serve about 120 individuals daily and health camps in underserved areas. Sanitation efforts support the by constructing toilets in NCR schools, benefiting 9,000 students daily, and six complexes in Gurugram serving 15,000 people per day. For , the foundation has adopted four villages—Daula, Harchandpur, Alipur, and another—under its Smartgram initiative, installing (RO) water plants to provide clean to roughly 15,000 residents and deploying mobile ambulances for emergency care. These programs, spanning over 30 projects, prioritize social inclusion, financial empowerment, and partnerships with entities like GMR and to ensure long-term impact.

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