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KOGA

KOGA is a prominent bicycle manufacturer specializing in high-performance and innovative , including e-bikes, city and touring models, trekking bikes, gravel bikes, and racing bicycles. Founded in 1974 by Andries Gaastra in , the company has built a reputation for craftsmanship and engineering excellence, becoming part of the in 1998 and continuing to produce premium cycles under the motto "Crafted to perform."

History and Development

KOGA began as Koga B.V., initially focusing on racing bikes in collaboration with Japanese frame maker and component supplier , launching its first models in 1976. By 1980, the company expanded into touring bikes, marking a diversification that catered to both competitive and recreational cyclists. A pivotal moment came in 1981 when cyclist Peter Winnen won a stage at the aboard a Koga , highlighting the brand's early competitive edge. Further milestones include 1990, when Greg Herbold secured the UCI Downhill World Championship on a Koga Ridgerunner, and 2000, when Leontien Zijlaard-van Moorsel claimed three gold medals at the Olympics using KOGA bikes. In 2010, following the end of its partnership with , the brand simplified its name to KOGA while maintaining its commitment to quality frames and components. The 2010s saw significant advancements in , with the introduction of the KOGA KINSEI in 2019, which contributed to multiple wins, including several golds at the 2021 . Today, as a key division of the —an international conglomerate of cycle brands—KOGA emphasizes sustainable and customizable options, such as the KOGA Colmaro Signature series, appealing to passionate cyclists worldwide.

Product Range and Innovations

KOGA's portfolio is diverse, encompassing e-bikes for urban commuting with integrated battery systems and motors, city and touring bikes designed for long-distance comfort and reliability, trekking bikes for rugged adventures, and race and gravel bikes optimized for speed and versatility on varied terrains. The company's innovations include aerodynamic designs, lightweight aluminum and carbon frames, and advanced gearing systems, often developed in partnership with elite athletes and engineers. Notable models like the WorldTraveller series have been praised for durability in extreme conditions, such as transcontinental tours across . KOGA's emphasis on performance extends to sustainability, with many models featuring recyclable materials and energy-efficient e-drive systems, aligning with modern trends toward eco-friendly . The brand maintains a strong presence in professional racing and has influenced the broader industry through its focus on user-centric design and technological integration.

Overview

Founding and headquarters

KOGA was founded on February 10, 1974, by Andries Gaastra, a passionate cyclist seeking to create high-quality, lightweight bicycles for the growing leisure market in the . Gaastra established Koga B.V. and assembled the company's first frames at his home in Oranjewoud, a village near , leveraging the era's trend toward increased leisure time and premium cycling products. To ensure exclusivity, he partnered with renowned suppliers like for components and outsourced frame production to , a Japanese manufacturer, allowing KOGA to focus on design and assembly. From its inception, KOGA emphasized handbuilt craftsmanship and innovation, quickly gaining recognition for its sporty, durable bikes tailored to cycling culture. The company's early operations remained rooted in the region, where Gaastra's vision evolved into a full-fledged production process emphasizing personalization and quality control. KOGA's headquarters are located in , , , at Industrieweg 4, 8444 AR, where all s continue to be hand-assembled by dedicated technicians. This central facility supports the brand's commitment to premium manufacturing, with a mailing address at 167, 8440 AD . Since 1998, KOGA has operated as part of the , an international conglomerate headquartered in the same city, enabling global distribution while preserving its heritage.

Ownership and operations

KOGA, a bicycle manufacturer, has undergone several ownership changes since its founding in 1974 by Andries Gaastra in . The company was acquired by Atag Holdings in 1992, marking its first major transition to a larger focused initially on heating but expanding into . In 1998, following Atag's separation of its business units, KOGA was transferred to the , an international bicycle listed on the stock exchange at the time. In January 2022, was acquired by a private consortium led by & Co. (), taking it private in a deal valued at €1.56 billion; this structure remains in place as of 2025, with retaining ownership through its global impact portfolio. , as KOGA's parent, oversees a portfolio of brands including , , and Raleigh, positioning KOGA as a premium segment focused on high-end road, e-bikes, and custom models. KOGA's operations are centered in Heerenveen, Netherlands, where it maintains its headquarters, design studio, and a quality testing center equipped with over 20 specialized machines for frame and component validation, established in 2007. The company specializes in designing and assembling bicycles, including bespoke options through its Koga Signature program, emphasizing innovation in materials like carbon fiber and integration of electronic shifting systems. Historically, frames were produced in partnership with Japan's until 2010, after which assembly shifted primarily to the . In August 2025, Accell announced plans to close its Heerenveen manufacturing facility by Q1 2026, affecting approximately 20% of group production and resulting in around 160 job losses, with assembly operations relocating to facilities in Hungary and a final assembly site in Dijon, France. However, as of November 2025, the closure is estimated for the long term, involving a merger of facilities for efficiency, with some production for premium brands like KOGA continuing in the Netherlands; transfers are underway to Hungary and Turkey, while Heerenveen transitions into a strategic hub for research, engineering, and customer support, retaining about 100 roles in a new office setup. This restructuring aligns with Accell's broader efforts to optimize costs amid market challenges, while maintaining KOGA's focus on European design standards and sustainability in supply chains.

History

Early development (1974–1990)

KOGA was established in 1974 by Andries Gaastra, a former sales manager at , in Oranjewoud near , , as Koga B.V. The company emerged during a period of increasing leisure time due to shorter workweeks, creating demand for high-quality recreational bicycles. Gaastra built the first KOGA bike in his home workshop, focusing on lightweight designs, and quickly formed partnerships with Japanese manufacturer for frame production and for components, blending Dutch innovation with Japanese . In 1976, KOGA launched its first racing bikes, pioneering a close collaboration with Shimano that introduced advanced groupsets to the European market ahead of competitors. This marked the brand's entry into competitive cycling, emphasizing durable steel frames and performance-oriented geometry. By 1980, the product lineup expanded to include touring bikes, catering to long-distance riders with models featuring reliable Miyata tubing and ergonomic designs. These early offerings established KOGA's reputation for craftsmanship in the upper-midrange segment, targeting enthusiasts seeking superior ride quality. KOGA's involvement in professional racing began in 1977 with sponsorship of the Belgian IJsboerke team, providing frames for riders in major events. This partnership intensified in 1981 with support for the German Capri Sonne squad, culminating in Dutch rider Peter Winnen's stage victory at the aboard a KOGA-Miyata bike. Economic challenges prompted a scaling back of sponsorships in 1982, but the brand continued to innovate. In the mid-1980s, KOGA diversified into emerging disciplines; it introduced mountain bikes around 1986, with the RidgeRunner model gaining traction in . This foresight positioned KOGA as an early adopter of the mountain bike trend, originally imported from the U.S. The decade closed with a significant achievement in 1990, when American downhill racer Greg Herbold secured the UCI Downhill World Championship on the KOGA Ridgerunner, highlighting the brand's versatility beyond road and touring applications. Throughout the 1970s and 1980s, KOGA's growth was driven by its partnership, which supplied frames until the mid-1990s, and a commitment to quality that earned acclaim in competitive and recreational circles alike.

Growth and achievements (1991–2010)

During the , KOGA expanded its product range beyond racing bicycles to include models, marking a significant diversification in its offerings. In 1992, following acquisition by the Atag-Holding, the company introduced bicycles that combined elements of and mountain bikes, appealing to a broader consumer base interested in versatile urban and leisure riding. This shift contributed to steady market growth, as KOGA leveraged its reputation for high-quality frames—still produced in collaboration with —to enter new segments. By the late , the company had integrated into in 1998 after Atag's restructuring, providing resources for further innovation and international distribution. KOGA's racing involvement intensified in this period, enhancing its brand prestige through professional sponsorships and Olympic successes. In 1991, the company sponsored the Tulip Computers professional cycling team, led by , which helped showcase KOGA frames in high-profile races. The partnership with the National Track Team began in 2000, coinciding with Leontien Zijlaard-van Moorsel's remarkable performance at the Olympics, where she secured three gold medals (in the 3000m , , and ) and one silver () on KOGA equipment. This achievement elevated KOGA's profile in elite cycling, with the athlete crediting the bikes' lightweight and aerodynamic design for her victories. Four years later, at the 2004 Olympics, Zijlaard-van Moorsel won gold in the women's and bronze in the 3km , while Theo Bos claimed silver in the men's sprint. In 2008, at the Olympics, won gold in the women's on a Koga Kimera track frame. In 2009, KOGA returned to the as a sponsor of the Skil-Shimano team, marking a resurgence in presence after earlier sponsorships. Product innovations and awards underscored KOGA's technical advancements and market recognition during the 2000s. The 1999 launch of the WorldTraveller touring bike earned Bike of the Year at the FietsRAI , praised for its robust aluminum frame and 27-speed gearing suitable for long-distance travel. In 2000, the TwinTraveller model repeated the honor, noted for its high technical quality and user appeal. The company pioneered e-bike technology with the 2006 , which won the Golden Eurobike for its stable handling, low weight (under 20 kg), and integrated battery system, signaling KOGA's early leadership in electrified mobility. That same year, the Aeroblade road bike received both the and RAI Innovation for its frame and premium . By 2007, KOGA opened a dedicated quality and testing center in , equipped with over 20 specialized machines to ensure rigorous performance standards. The 2008 Kimera speed bike garnered the Good Industrial for its aerodynamic improvements and weight reductions, while the hybrid won the Golden iF Product for sporty stability and low-maintenance features. In 2009, the foldable Adaptor touring bike secured a Eurobike for its innovative belt drive, and the Prominence model received a special for lightweight comfort. The decade closed with multiple 2010 accolades, including Bike of the Year for the E-Light e-bike (rated 8/10 for its lightweight design) from RAI/ANWB, the Milestone for the CityLite urban bike, and Eurobike Awards for the ultra-light TeeTee frameset (1.25 kg) and Q-Guard protector. These innovations, coupled with operational enhancements like custom assembly via the 2006 Signature Cycle Configurator and ergonomic assembler workstations in 2009, drove KOGA's growth into a premium multi-category brand. In 2010, the company rebranded to simply KOGA, reflecting its independence from frame production while maintaining Dutch craftsmanship.

Modern era and expansions (2011–present)

In 2010, KOGA rebranded by dropping the "Miyata" suffix from its name, reflecting a shift toward independent identity while maintaining its premium positioning within the , which it joined in 1998. This period marked accelerated expansion into electric bicycles (e-bikes), aligning with growing European demand for sustainable mobility; by the mid-2010s, KOGA introduced advanced models like the E-Xite series, featuring integrated systems for enhanced range and performance. The company also broadened its portfolio to include and adventure bikes, such as the WorldTraveller series updates, emphasizing durability for long-distance touring with features like Rohloff hubs and reinforced frames. Key innovations included the 2019 launch of the KINSEI track bike, co-developed with the Dutch Cycling Union (KNWU), TU Delft, and engineering partners, incorporating aerodynamic optimizations and lightweight carbon construction for elite competition. In 2014, to commemorate its 40th anniversary, KOGA released a limited-edition series of 40 premium road bikes, each individually numbered and handcrafted to highlight its heritage in high-end craftsmanship. E-bike advancements continued with the 2023 Evia Pro, praised for its stepless Enviolo gearing and 750Wh battery, earning top marks from the Dutch Consumers' Association for versatility and reliability. These developments underscored KOGA's commitment to integrating smart technology, such as app-connected systems in the , which won multiple awards for blending functionality with sporty . Racing heritage propelled KOGA's modern prominence, with Dutch athletes securing Olympic medals on KOGA bikes: bronze in by Teun Mulder at London 2012, gold by Elis Ligtlee in and silver by Matthijs Büchli at Rio 2016, and multiple golds at Tokyo 2021, including team sprint and individual events using the KINSEI. Beyond Olympics, the KINSEI claimed gold at the 2019 European Championships. In 2017, adventurer Mark Beaumont set a for around the world in 79 days on a custom Koga Kimera Premium, covering 29,000 km and demonstrating the brand's endurance capabilities. Design accolades reinforced this era, with models like the 8.0 (2022 Award) and Supermetro (2022 iF Design Award) recognizing KOGA's fusion of form, innovation, and sustainability. Under stable ownership, KOGA expanded its global footprint through Accell's distribution networks, focusing on markets in and beyond, with e-bikes comprising a growing share of sales amid the shift to electrified . In 2022, Accell was acquired by a KKR-led in a €1.56 billion deal, delisting the company and enabling further investment in R&D for sustainable materials and digital integration, though KOGA's operations in remained focused on excellence. By 2025, KOGA continued innovating with updated touring models like the WorldTraveller, incorporating thru-axles and wider tire clearance for versatility, solidifying its role in the evolving bike sector.

Products

E-bikes

KOGA entered the e-bike market in 2010 with the introduction of the E-Light model, which was recognized as the Bike of the Year for its innovative integration of electric assistance into the brand's traditional high-quality frame construction. This marked the beginning of KOGA's expansion into electrically assisted bicycles, leveraging its expertise in hand-built engineering to create lightweight, reliable systems suitable for and touring applications. By 2015, KOGA further advanced its e-bike lineup with the adoption of ION technology, featuring integrated, detachable batteries and smooth-welded aluminum frames for enhanced durability and aesthetics. Central to KOGA's e-bikes is the use of mid-motor systems from or , positioned at the bottom bracket to provide optimal , improved , and natural pedaling assistance that scales with rider effort. These motors, such as the Performance Line CX or Steps E8000 series, deliver ranging from 50 to 85 Nm, enabling efficient and extended ranges on varied terrain without compromising the bike's agile handling. Batteries are integrated into the frame for a streamlined profile, typically offering 500–750 Wh capacities that support rides of up to 100–150 km depending on conditions and assistance levels, with options for dual-battery setups on select models to double the range. Low-maintenance features like Carbon Drive systems replace traditional chains, reducing noise and wear while enhancing cleanliness for daily . KOGA's e-bike designs emphasize versatility across urban, trekking, and sporty uses, with frames crafted from high-grade aluminum alloys using smooth-welding techniques for a premium finish and reduced weight, often under 25 kg fully equipped. Models cater to diverse riders with low-step frames for accessibility, suspension options for comfort, and customizable settings via app-connected systems for personalized power delivery. Key offerings include the E-Supermetro, a stylish city e-bike with SX motor and belt drive for effortless ; the EVIA , featuring automatic shifting and BES3 motor for seamless trekking; and the PACE B10, a sporty variant with full suspension and Performance Line motor for dynamic off-road exploration. The E-Worldtraveller, available in rigid or suspended configurations, highlights KOGA's touring heritage with robust components for long-distance reliability. These e-bikes reflect KOGA's commitment to sustainable mobility, incorporating ergonomic elements like adjustable stem positions and wide tires (up to 55 mm) for , while maintaining compatibility with the brand's of accessories for racks and lights. As part of , KOGA continues to innovate in e-bike technology, prioritizing rider comfort and environmental integration in its Netherlands-based production.

City, touring, and trekking bikes

Koga's city, touring, and trekking bikes emphasize comfort, durability, and versatility for urban commuting, recreational rides, and extended journeys. These models are designed with a philosophy of "Form, Function, Fun," prioritizing lightweight construction, precise handling, and high-quality finishes to deliver optimal riding pleasure. Crafted for everyday use and longer adventures, they incorporate advanced materials like aluminum frames and carbon elements for reduced weight and enhanced performance, while ensuring ergonomic positioning for ultimate comfort during prolonged rides. The city and touring lineup features sporty yet practical bicycles suited for daily errands and leisure touring. Representative models include the F3 series, such as the 8.0, which uses a high-quality belt drive system for low-maintenance reliability and serves as the top option for recreational and needs. The Colmaro Adventure combines AI-optimized aluminum with carbon reinforcements for versatile, sporty touring on varied terrains. Other variants like the Supermetro Wrinkle Jeans offer urban-focused designs with high-performance belt drives, blending style and efficiency for city environments. These bikes typically weigh under 12 kg in lighter configurations, promoting ease of use without sacrificing robustness. Trekking bikes from Koga are engineered for global exploration and long-distance travel, boasting exceptional reliability and load capacities up to 180 kg to accommodate luggage and gear. The Worldtraveller series exemplifies this category, with models like the standard Worldtraveller equipped with groupsets and extra-wide tires for stability on diverse surfaces. The Rohloff variant integrates a 14-speed gear for seamless shifting and minimal maintenance over extended tours. For customized options, the KOGA Signature allows of frames and components, starting from €3,700, tailored for individual adventurers. These bikes have earned design awards for their workmanship and suitability for true aficionados of multi-day trekking. Electric-assisted trekking models, such as the E-Worldtraveller, extend this range with Performance Line CX mid-motors and options for rigid or forks, enabling effortless long-haul travel while maintaining the series' core durability features. Overall, Koga's offerings in these categories reflect the company's expertise in recreational and cycling, backed by its position within the for consistent quality innovation.

Road and gravel bikes

KOGA's road and gravel bikes emphasize high-performance engineering, drawing from the company's racing heritage to deliver lightweight, aerodynamic designs optimized for speed and endurance. Developed in the , these bicycles incorporate advanced carbon and aluminum frames, often featuring electronic shifting systems and wide tire clearances for versatility across paved and unpaved terrain. The lineup reflects KOGA's commitment to innovation, with models tested in collaboration with and athletes. The Kinsei Road series represents KOGA's flagship aero road bikes, evolved from the Kinsei track frame that secured multiple golds, including golds in 2016 and 2021. This carbon frame, weighing approximately 1,180 grams in a large size, adopts an oversized and integrated for reduced , paired with truncated aerofoil tubing and fully internal cable routing. is tuned for with a balance of aggression and comfort, supporting tires up to 30mm wide, while disc brakes ensure reliable stopping power. Available in four builds—from the entry-level Prestige with 105 Di2 to the top-tier Pro with Dura-Ace Di2 and DT Swiss ARC-1100 wheels—the series prioritizes speed for competitive , with prices ranging from €4,199 to €9,999. For gravel and all-road adventures, KOGA offers the ROQA series, versatile carbon bikes designed for mixed surfaces. These models feature relaxed geometry for long-distance comfort, hydraulic brakes, and clearance for tires up to 45mm, enabling transitions from smooth to paths. The ROQA Allroad variant includes bikepacking mounts and a 1x like SRAM Apex XPLR AXS, while higher-end options such as the Prime with Ultegra Di2 incorporate 2x setups for broader gearing. Frame weights hover around 1,000 grams, emphasizing lightness without sacrificing durability for off-road exploration. Complementing the carbon offerings, the aluminum Colmaro series targets entry-level enthusiasts with AI-optimized frames blending affordability and performance. Models like the Colmaro Extreme incorporate forks and GRX groupsets for rugged terrain, supporting tires up to 50mm and including luggage racks for touring. The Adventure variant uses flat bars for upright positioning, making it suitable for urban-to-trail commuting, while drop-bar Allroad editions like the Colmaro Allroad Silk Red feature SRAM Apex 1x12 drivetrains and DT Swiss wheels for agile handling. Priced from around €2,000 (as of 2025), these bikes highlight KOGA's focus on accessible, durable platforms.

Racing heritage

Professional sponsorships

KOGA's involvement in professional cycling sponsorships began in the late 1970s, focusing on providing high-performance bicycles to elite teams and contributing to technological advancements through real-world racing feedback. In , KOGA sponsored the IJsboerke professional team, equipping riders with Fullpro-L and Fullpro models during races, marking the brand's entry into supporting top-tier European squads. By 1981, KOGA extended its sponsorship to the Capri Sonne professional team, where rider Peter Winnen secured a stage victory in the on a KOGA , highlighting the durability and performance of the brand's frames in conditions. In 1991, KOGA backed the professional team, led by captain , who later achieved multiple world championships; this partnership emphasized KOGA's commitment to versatile racing disciplines. From 2006 onward, KOGA served as the bicycle supplier for the Skil-Shimano UCI ProContinental men's team, which competed in major events including the in 2009 and Paris-Roubaix in 2010, with custom models like the Koga Full Pro Team and Cobblecrosser tailored for cobbled . A separate women's team, Skil-Koga, was formed in 2011 and also used KOGA bikes. Since 2000, KOGA has been the official frame sponsor for the KNWU National Track Team, supporting professional track cyclists in and world championship pursuits; notable successes include six medals (three golds) at the 2021 and world records set by rider on KOGA track bikes in 2023.

Olympic and world championship successes

KOGA bicycles have been instrumental in numerous triumphs, particularly through sponsorship of the national track and road teams. In the 2000 Sydney Olympics, cyclist Leontien Zijlaard-van Moorsel secured three gold medals riding a KOGA bike—winning the women's , road , and road race—along with a silver in the points race, marking a historic haul for the in women's . Four years later at the 2004 Olympics, Zijlaard-van Moorsel added another gold in the road and a bronze in the 3 km pursuit, while teammate Theo Bos earned silver in the men's sprint, the first sprint medal since 1936. The 2008 Beijing Olympics saw further success with the introduction of the KOGA-Miyata Kimera track bike, on which claimed gold in the women's . At the 2012 London Games, Teun Mulder took bronze in the on a KOGA frame. The 2016 Olympics featured Elis Ligtlee's gold in the women's and Matthijs Büchli's silver in the men's , both aboard KOGA bikes. The pinnacle came at the 2020 (held in ), where the KOGA Kinsei track bike powered the Dutch team to six medals: gold in the men's team sprint (, Roy van den Berg, , Matthijs Büchli), women's (Shanne Braspennincx), and men's sprint (Lavreysen); silver in the men's sprint (Hoogland); and bronze in the men's (Lavreysen). This performance underscored the Kinsei's aerodynamic design, contributing to three golds, two silvers, and one bronze overall. At the 2024 Paris Olympics, the track team, riding KOGA Kinsei bikes, achieved five gold medals (men's team sprint, men's sprint, men's , women's team sprint, and women's ), three silvers, and one bronze, dominating the and adding to KOGA's legacy. In championships, KOGA's contributions span disciplines and eras. The brand's early sponsorship yielded gold for American rider Greg Herbold in the inaugural UCI downhill in , riding the KOGA Ridgerunner. On the track, prototypes of the Kimera frame helped the team secure three golds at the 2008 in . The full Kimera production model followed with five medals for the squad at championships, including multiple podiums in sprint events. The Kinsei has continued this legacy in recent track worlds, with Dutch riders like and earning multiple golds in sprint and team events, building on the bike's pedigree to dominate international competitions. These achievements highlight KOGA's focus on custom, hand-built frames optimized for elite performance.

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