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KTVK

KTVK, known on-air as 3TV, is an independent television station licensed to Phoenix, Arizona, United States, serving the Phoenix metropolitan area. It operates on virtual channel 3 (UHF digital channel 24) and is owned by Gray Television as part of a duopoly with CBS affiliate KPHO-TV (channel 5), with both stations sharing studios and integrated under the Arizona's Family branding. The station signed on the air on February 28, 1955, founded by former U.S. Senator and Governor , becoming Phoenix's fourth television station and the first in the city equipped for color broadcasting. Originally affiliated with for nearly four decades, KTVK transitioned to status in 1995 after moved its affiliation to , allowing it to focus on local programming including news, weather, and syndicated content. Ownership passed from the McFarland family in 1978 through various entities, including Belo, , , and ultimately to following the 2021 acquisition of Meredith's stations. Notable for its pioneering role in television and longevity, KTVK marked its 70th anniversary in 2025, continuing to emphasize community-focused journalism and innovative local coverage.

History

Founding and early operations (1955–1960s)

KTVK signed on the air on February 28, , as Phoenix's fourth commercial VHF television station, operating on channel 3 under the ownership of the Television Company. The station was established by a syndicate led by Ernest W. McFarland, who had recently been elected 's governor and took office on January 3, ; McFarland, a former U.S. senator, had co-founded the company in 1953 and selected the call letters to evoke "television" as central to its identity. From its inception, KTVK affiliated with , providing the network's first full-time outlet in the market after previous stations had shared limited ABC programming. Early operations emphasized a mix of ABC network fare and original local content to differentiate from entrenched competitors, including KTAR-TV (channel 12, NBC affiliate since 1953) and (channel , which had operated since with a of independent and shared affiliations). Programming included variety shows, community events, and nascent news segments produced from initial studios in downtown Phoenix, though detailed transmitter specifications from the period remain sparse in records. The station's launch occurred amid post-World War II expansion of television in the Southwest, where limited household penetration—fewer than 50,000 TV sets in Arizona by mid-1955—necessitated aggressive local outreach to cultivate viewership. By the late 1950s, KTVK had stabilized as a key player, introducing enduring local formats such as children's programming and public affairs discussions, while relying on ABC's national schedule for prime-time draws; however, network content was supplemented heavily with syndicated and homegrown productions due to the era's modest broadcast hours, typically 12–18 per day. Ownership under McFarland's syndicate maintained a family-oriented business model, prioritizing community ties over rapid commercialization, which helped navigate competitive pressures from stations backed by larger radio-television groups like KTAR's parent company.

ABC affiliation and market growth (1970s–1990s)

KTVK retained its affiliation, established upon its sign-on in 1955, throughout the and into the , serving as a primary outlet for network programming including daytime soaps like and primetime series that drove consistent viewership in the market. This stability allowed the station to capitalize on ABC's rising national popularity during the period, particularly as the network achieved strong ratings with hits like Happy Days and in the late , contributing to KTVK's role as one of ABC's more robust affiliates by the 1980s. Audience expansion accelerated in the 1980s amid Phoenix's rapid demographic and economic growth, with KTVK acquiring high-profile syndicated talk shows that boosted off-network hours; notably, The Oprah Winfrey Show debuted nationally on September 8, 1986, and aired on channel 3, helping to attract daytime viewers and elevate overall household ratings. The station's strategic programming choices, combined with ABC's network momentum, positioned KTVK as a competitive force, often outperforming rivals in key demographics as the Phoenix market climbed national rankings from the 20th largest DMA in 1970 to the 13th by 1990. By the late and early , KTVK had ascended to market leadership in , reflecting empirical gains in Nielsen ratings driven by enhanced local production and syndicated acquisitions, though specific infrastructure expansions like studio upgrades were limited compared to later decades. This growth underscored the station's adaptation to a burgeoning media landscape, where population influx from 1.6 million in Maricopa County (1970) to over 2.1 million by 1990 amplified television penetration and advertising revenues for affiliates like channel 3.

Transition to independent status (1995)

On January 9, 1995, KTVK's nearly 40-year affiliation with ABC ended when the network's programming shifted to KNXV-TV, a decision attributed to ABC favoring the larger Scripps-Howard group owner of KNXV over the family-operated KTVK. This move was part of the broader 1994–1996 U.S. broadcast affiliation realignment triggered by Fox's acquisition of New World Communications stations, which cascaded into shifts including KTSP (now KSAZ-TV) to Fox and CBS to KPHO-TV, leaving KTVK without a major network. Unable to secure CBS, KTVK pivoted immediately to independent operations, aggressively acquiring syndicated programming such as renewals for Oprah and Inside Edition to fill its schedule and capitalize on advertising revenue from high-rated off-network shows, which offered greater financial flexibility than network compensation. The station retained its established local news programming while expanding into extended morning and afternoon blocks, including the market's first long-form morning newscast, to leverage viewer habits amid rising competition that eroded dominance. This shift initially caused a short-term ratings decline due to the loss of prime-time content, but KTVK recovered through cost savings from avoiding fees and emphasizing profitable localism, where direct control over scheduling allowed prioritization of revenue-generating syndication over constrained clearances. By mid-1995, KTVK had briefly carried limited programming before transferring it to the newly launched in September, solidifying its independent status and enabling undiluted focus on news-intensive and syndicated fare that better aligned with local market dynamics.

Belo Corporation ownership (1980s–2008)

acquired KTVK from MAC America Communications on November 1, 1999, for $315 million in cash, including rights to operate affiliate (channel 61). This purchase marked 's entry into the market, where it prioritized operational efficiencies by leveraging the station's established independent format to maximize local advertising revenue amid a fragmented network affiliation landscape. During the early 2000s, Belo invested in news production expansion, increasing local programming to nine hours daily by 2004, which positioned KTVK as a ratings leader among independents through emphasis on morning and evening newscasts. The station's news offerings, including extended blocks, consistently outperformed or matched network affiliates in key demographics, driven by a focus on hyper-local content rather than network-supplied programming. This strategy yielded empirical profitability, with KTVK contributing to Belo's television division revenue growth, as local ads capitalized on the station's top market position without affiliation costs. Belo's programming approach favored syndicated fare and proven local formats over experimental originals, a conservative tactic that sustained high viewership in prime access and late fringe slots but drew internal critiques for limiting creative risks. By 2008, amid Belo's corporate restructuring—including the of its assets into A. H. Belo Corporation—KTVK maintained dominance in non-network viewing, underscoring the efficacy of cost-disciplined, revenue-focused management in a competitive duopoly .

1997 news helicopter crash

On July 27, 2007, KTVK's Eurocopter AS350B2 news-gathering helicopter (registry N613TV), piloted by Scott Bowerbank with photojournalist Jim Cox aboard, collided midair with a competing KNXV-TV Eurocopter AS350B2 (registry N215TV) over Steele Indian School Park in central Phoenix, Arizona. Both helicopters were providing live aerial coverage of a police pursuit involving a stolen vehicle. The collision occurred at approximately 12:46 p.m. MST when the KNXV helicopter descended into the path of the KTVK aircraft, resulting in both machines breaking apart and crashing to the ground, killing all four occupants instantly. The (NTSB) investigation determined the probable cause as the KNXV pilot's failure to maintain vigilance and see-and-avoid the KTVK during descent, exacerbated by both pilots' distraction from reporting duties and lack of sustained visual tracking after initial contact. Contributing factors included the absence of mandatory collision-avoidance technology, such as traffic advisory systems, on electronic news-gathering helicopters and inadequate separation protocols in high-density urban airspace. No mechanical failures were found in either aircraft, and weather conditions were visual meteorological with clear visibility. In the immediate aftermath, KTVK suspended its aerial operations pending reviews and equipment assessments. The station resumed helicopter-based traffic and coverage later that year through a shared regional pool arrangement with other broadcasters, a model adopted industry-wide to mitigate costs and collision risks in competitive markets. This shift was influenced by NTSB recommendations for enhanced pilot training, airspace coordination, and technological equipage, though federal mandates remained limited to advisory guidelines rather than enforceable rules for helicopters. The incident highlighted vulnerabilities in real-time broadcast , prompting voluntary reforms without broader FAA regulatory overhauls.

Meredith Corporation acquisition and Arizona's Family integration (2014–2020)

In December 2013, Meredith Corporation agreed to acquire the broadcast assets of KTVK and KASW-TV from Gannett Co. and Sander Media LLC for a combined $407.5 million, including KMOV-TV in St. Louis, as a divestiture required by the Federal Communications Commission to approve Gannett's merger with Belo Corporation, which had owned KTVK. The transaction for the Phoenix stations closed on June 19, 2014. This acquisition allowed Meredith, already the owner of CBS affiliate KPHO-TV (channel 5), to form a duopoly in the Phoenix market. Following the acquisition, Meredith integrated KTVK's operations with under the unified "Arizona's Family" branding, with KTVK retaining its on-air identity as 3TV. In August 2014, relocated to KTVK's larger studios on Central Avenue in , which Meredith had purchased for $9.9 million, consolidating news production and administrative functions. The merged newsrooms produced content for both stations, emphasizing local coverage and cross-promotion across platforms, including digital streaming services. The integration yielded operational efficiencies but also involved staff reductions; in June 2015, 14 positions across the duopoly were eliminated to streamline duplicated roles following the merger. Despite these cuts, the combined operation maintained a robust local focus, producing extensive live , sports, and entertainment programming tailored to audiences, with the "Arizona's Family" entity later described as the state's largest television organization, generating over 100 hours of content weekly. Investments in facilities, such as a 2018 studio redesign for KTVK with updated graphics and sets, supported enhanced production quality and viewer engagement during this period.

Gray Television acquisition and post-2020 developments

Gray Television announced on May 3, 2021, its agreement to acquire Meredith Corporation's Local Media Group, including the Phoenix duopoly of independent station KTVK and CBS affiliate KPHO-TV, as part of a $2.7 billion cash transaction for 17 stations across 12 markets. The deal, which positioned Gray as the largest owner of top-rated local television stations and digital assets in the United States, closed on December 1, 2021, after regulatory approvals. Gray's strategy emphasized local content production and integration of advanced advertising technologies to enhance revenue amid shifting viewer habits. Following the acquisition, KTVK maintained its independent status within the "Arizona's Family" branding shared with , focusing on expanded and community programming. Gray invested in digital platforms, including mobile apps and streaming services, to adapt to declining linear television viewership, with the combined stations delivering consistent audience shares in the market. In 2023, Gray secured local broadcast rights for WNBA games, airing select contests on KTVK to bolster sports coverage and viewer engagement. By 2021, KTVK participated in Phoenix's (NextGen TV) rollout, hosted on a compatible signal to enable advanced features like higher-resolution video and interactive elements, aligning with Gray's broader pilots for () and immersive audio technologies across its markets. These developments supported Gray's emphasis on technological innovation and localism, contrasting with national media consolidation trends by prioritizing market-specific content and ad integrations over centralized programming. Gray stations, including those in , reported stable or leading ratings in local metrics measured by , reflecting resilience in the independent and duopoly format amid .

Programming

News production and Good Morning Arizona

Good Morning Arizona, the flagship morning newscast of KTVK (branded as 3TV), launched in August 1994, supplanting ABC's in the 6:00–9:00 a.m. slot while KTVK retained its affiliation until early 1995. The program has since expanded to begin at 4:30 a.m., airing weekdays with a team delivering live updates on , weather forecasts, real-time traffic reports, and segments on local events, , and consumer issues. By 2024, it marked 30 years on air, maintaining its position as 's top-rated morning show through consistent emphasis on Valley-specific content over syndicated national fare. KTVK's broader news production operates within Arizona's Family, the shared operation with CBS affiliate KPHO-TV, generating more than 100 hours of live content weekly across both stations. This scale positions it as Arizona's largest television organization, supporting extended newscasts from early morning through evenings, including noon, 5:00 p.m., 6:00 p.m., 7:00 p.m. (on KPHO), 10:00 p.m., and weekend editions. Coverage prioritizes empirical local reporting on metropolitan issues, such as housing shortages, public safety, and state-specific challenges like , with dedicated resources for investigative pieces backed by on-the-ground verification rather than remote aggregation. A core strength lies in sustained attention to Arizona's dynamics, including releases in border cities, interdiction operations, and state-federal tensions, areas often underexplored by outlets due to geographic distance and priorities. For instance, reporting has detailed daily releases in Nogales (300–400 individuals) and Yuma sector encounter declines to decade lows in early 2025, drawing from federal data and local enforcement sources. This approach enables causal analysis of regional impacts, such as strained municipal resources, over generalized narratives. The operation's size facilitates such depth, though staff turnover among entry-level reporters can introduce occasional factual inconsistencies, mitigated by oversight and multi-source corroboration. Arizona's Family has earned accolades for its output, including a 2024 nomination for Overall Excellence from the Rocky Mountain Southwest Chapter of the of Television and Sciences, alongside individual Emmy wins for anchors in morning categories. These recognitions underscore commitments to rigorous local journalism amid a landscape where institutional biases in and coastal press can skew coverage of issues like .

Sports coverage

KTVK airs basketball games as part of Arizona's Family's broadcasting rights agreement, including 75 regular-season contests for the 2025-26 NBA season shared with . The deal, extended in 2025, provides over-the-air access to these games statewide, emphasizing local fan engagement without restrictions. Preseason football is also broadcast in conjunction with KTVK's sports programming. The station's independent status enables flexible scheduling for Arizona-centric content, such as games and athletics from institutions like , often simulcast across Arizona's Family channels including KTVK. This contrasts with network affiliates constrained by national feeds, allowing KTVK to prioritize regional teams like the and youth sports recaps during playoffs, which drive viewership spikes in the market. While partnerships foster community ties through accessible broadcasts of local high school and amateur events, KTVK lacks exclusive national rights held by Fox affiliates, limiting regular-season NFL coverage to highlights and analysis rather than live telecasts. Sports blocks on KTVK integrate syndicated NBA and recaps tailored to Arizona audiences, supplemented by on-air previews and post-game breakdowns from station analysts.

Non-news local programming

KTVK produces a selection of original lifestyle and public affairs programs aimed at highlighting Arizona's communities, travel destinations, and everyday interests, with an emphasis on informative, non-partisan content that promotes local engagement and tourism. One flagship offering is Your Life Arizona, a weekday morning lifestyle show airing from 10:00 a.m. to 11:00 a.m. (with a Saturday edition), hosted by Darrell J. Cunningham and co-host Gina Maravilla, who joined on June 27, 2024. The program features segments on travel, entertainment, health tips, and local features, positioning itself as a resource for viewer-driven lifestyle advice without delving into controversial debates. Arizona Highways TV, hosted by Robin Sewell and airing Saturdays at 8:30 p.m. on KTVK, focuses on exploratory public affairs content showcasing 's natural landmarks, historical sites, and small-town attractions, such as episodes on Lake Pleasant adventures, Route 66 stops in Winslow, and the White Mountains' cultural spots. Produced in partnership with Sewell Media Group, the series serves as a guide, drawing viewer feedback for inspiring state exploration and local economic boosts through highlighted destinations. Following KTVK's transition to status in , the station expanded affordable in-house originals to occupy daytime and weekend slots previously reliant on affiliations, prioritizing community-oriented formats over syndicated fare to maintain viewer retention in a competitive market. These programs have faced limited , attributed to their apolitical stance centered on practical, uplifting topics like regional and personal . Episodes and clips are available via the AZ Family website and apps, extending beyond broadcast schedules and amplifying community outreach.

Syndicated content and scheduling

As an , KTVK fills a substantial portion of its non-news schedule with syndicated programming, including first-run game shows and off-network reruns, to attract broad audiences and optimize advertising revenue. Daily staples include at 7:00 p.m. and Jeopardy! at 7:30 p.m., positioned in the prime access slot to build viewership leading into the station's evening news blocks. These long-running game shows, distributed by , consistently draw high ratings due to their familiar format and lack of political content, enabling KTVK to command premium ad rates without relying on network-provided programming. Daytime and late-night slots feature additional syndicated fare such as news magazines like and reality reruns including , which provide cost-effective, evergreen content appealing to demographics underserved by network affiliates. KTVK's scheduling avoids low-performing network castoffs, instead curating blocks of proven performers to counterprogram competitors and maximize household reach, a strategy honed since its 1995 transition to independence. This approach prioritizes profitability through apolitical, viewer-proven titles over subsidized or ideologically driven network fare, reflecting the economic imperatives of unaffiliated broadcasting. In response to trends, KTVK streams its syndicated lineup via the Arizona's Family app and website, extending access beyond traditional over-the-air and cable distribution to capture digital ad dollars. This adaptation sustains revenue streams amid declining linear viewership, with game shows like generating an estimated $175 million annually in national syndication advertising, underscoring their value to stations like KTVK.

Notable current and former staff

Scott Pasmore joined KTVK in September 1989 as a reporter before transitioning to anchor Good Morning Arizona, where he has co-hosted the weekday morning program for over 35 years, helping maintain its status as a key local staple amid shifts in station ownership and programming. Tess Rafols serves as co-anchor of Good Morning Arizona alongside Pasmore, delivering daily news and features since joining Arizona's Family operations. Simone Cuccurullo anchors weekday mornings on the same program, having started in August 2023 after prior roles in markets. Jaime Cerreta anchors weekday evenings across Arizona's Family stations, including KTVK, with a focus on investigative segments and community stories rooted in her upbringing. Former anchors include , who co-hosted Good Morning Arizona from 1993 to 1996, gaining national attention that led to her recruitment by for . Heidi Foglesong anchored KTVK's evening newscasts in the early 1990s, partnering with Cameron Harper to achieve top ratings in the market before departing in 1993 to prioritize family. Sports anchor Brad Cesmat covered weekends from 2002 to 2011, contributing to KTVK's expanded local coverage before moving to other markets.

Technical details

Digital subchannels and services

KTVK transmits its primary programming, branded as 3TV, on 3.1 in via 3 over UHF physical channel 24. The station employs ATSC 1.0 technology to deliver additional subchannels, which were expanded following the 2009 to repurpose freed analog for multiple simultaneous within limits of approximately 19.4 Mbps total. This setup allows for niche , though subchannel resolutions are typically constrained to standard definition except where prioritized, reflecting trade-offs in compression efficiency and viewer accessibility via over-the-air antennas. Subchannel 3.2 carries , a syndication service offering , , and action films and series from archives including and '80s cult classics, launched nationally in 2015 and affiliated with KTVK to attract genre enthusiasts without cable fees. 3.3 features , a western-focused network debuted in 2021 by Stardust Digital—formerly known as —emphasizing classic and original cowboy programming to target rural and heritage audiences in the Southwest. 3.4 broadcasts infomercials and paid programming, serving as a revenue stream through direct-response slots. 3.5 provides Arizona's Family Weather, a 24/7 loop of local forecasts, radar, and alerts in , enhancing public service utility amid Arizona's variable climate risks like monsoons and . These subchannels extend KTVK's over-the-air footprint, reaching an estimated 1.5 million households in the market capable of , of pay-TV carriage negotiations that often bundle channels. By offering free, ad-supported alternatives to premium networks, they mitigate trends and ATSC 1.0's fixed-bandwidth constraints, though future adoption could enable higher-quality multicasting; KTVK began NextGen TV testing in 2022 but maintains primary services on legacy standards for broad compatibility.

Analog-to-digital conversion (2009)

KTVK discontinued its on VHF 3 at 12:00 p.m. MST on June 12, 2009, concurrent with the nationwide full-power television mandated by under the DTV Delay Act, which postponed the original February 17 deadline to accommodate consumer readiness. The station retained its mapping as 3.1 via PSIP for post-transition broadcasts on UHF physical 24, ensuring continuity in numbering for viewers with tuners or converter boxes. As part of the FCC's voluntary Analog Nightlight Program, designed to assist remaining analog-only households during the immediate post-transition period, KTVK continued limited analog operations for two weeks until June 26, 2009, a with transition information and emergency alerts rather than full programming. This short extension aligned with FCC guidelines for participating stations to aid viewer adaptation without prolonging the analog era. In preparation for the switchover, KTVK invested in digital infrastructure, including enhancements to support high-definition production in its studios, which facilitated the station's ongoing news broadcasts and laid groundwork for expanded multicasting capabilities using freed analog spectrum bandwidth. The station complied with FCC requirements through on-air announcements, website resources, and coordination with campaigns, contributing to Arizona's relatively transition with no reported widespread outages or significant viewer attrition attributable to the switch. Nationally, the event affected fewer than 1% of households severely, enabling broadcasters like KTVK to promptly introduce subchannels, such as on 3.2 later that year.

Signal distribution and translators

KTVK's primary over-the-air signal originates from a transmitter facility atop South Mountain in Phoenix, Arizona, at coordinates 33°20′01″N 112°03′48″W. The station historically broadcast its analog signal on VHF channel 3 until the nationwide digital transition on June 12, 2009, after which it transitioned to full-power digital operations on UHF channel 24. This digital transmission provides robust coverage across the Phoenix metropolitan area and extends to much of central Arizona, with the FCC-licensed configuration enabling reception within a predicted 69.3-mile contour encompassing approximately 15,080 square miles and an estimated population of over 4 million households. The setup mitigates urban signal attenuation while relying on line-of-sight propagation typical of UHF frequencies. To address reception challenges in rural and , where terrain such as the creates shadowing and fringe signal issues, KTVK employs a of low-power translators. Key facilities include K11LC-D (channel 11) serving Prescott and surrounding , and K25MG-D (channel 25) covering Flagstaff and northern Coconino , thereby extending the station's programming to these isolated communities without full reliance on or distribution. Additional translators, such as K15HY-D near Williams-Ash Fork, further bolster redundancy in high-elevation zones prone to multipath .

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