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Kat Tenbarge

Kat Tenbarge is an American journalist based in Brooklyn, New York, specializing in internet culture, technology, and the accountability of online influencers. A graduate of Ohio University with a degree in journalism, she began her career after a fellowship at Business Insider, where she advanced to senior reporter on the digital culture desk, focusing on scandals within the influencer industry. Tenbarge joined in 2022 as a tech and culture reporter, covering topics such as , online , and the intersection of with . Her gained prominence for exposing allegations of and against high-profile internet figures, including makeup mogul , during the height of the #MeToo movement's extension to online spaces. In February 2025, she was laid off from while on medical leave and subsequently launched Spitfire News, an independent newsletter offering commentary on media, , and feminist perspectives on digital trends. Tenbarge's work has been recognized with fellowships, including the 2025 fellowship, and she has been described as an "influencer " for her investigative approach to online personalities. However, her reporting has drawn criticism from subjects and online communities for selective framing and perceived ideological leanings, particularly in coverage of controversies involving content creators accused of misconduct.

Background

Early life

Kat Tenbarge was born on June 27, 1997, in . She grew up in , Ohio, where she developed an early interest in . Tenbarge attended Sycamore High School in Cincinnati, participating extensively in student journalism throughout her high school years. She served as of the school's newspaper, The Leaf, while also enrolling in college-level programs for aspiring journalists during her spare time.

Education

Kat Tenbarge graduated from University's Honors Tutorial in 2019 with a in and a in . During her undergraduate studies, she majored in and engaged in student media, including serving as of The New Political, a publication covering political topics. Her academic path was influenced by an interest in the media landscape, particularly the scene, which she pursued through extensive applications for internships while in college.

Professional Career

Early journalism roles

Tenbarge's initial forays into journalism occurred during her high school years at Sycamore High School in Cincinnati, Ohio, where she advanced from section chief to associate editor and eventually editor-in-chief of the school newspaper, The Leaf. Her first self-identified professional journalism role involved writing bi-weekly articles on entertainment topics for TheFandom.net, a site focused on fan culture and media. As a student at , Tenbarge gained early exposure to political reporting through internships covering Ohio state politics and recognition for her work, including a 2017 Society of Professional Journalists regional first-place award in news reporting. In 2018, as a junior majoring in , she was named a Scholar, earning a $4,000 plus a $1,000 grant for travel and expenses, which allowed her to attend White House events and network with professional journalists. This experience initially oriented her career toward but later prompted a shift toward digital culture after disillusionment with the field. Following her 2019 graduation, Tenbarge's first full-time post-college position was a six-month fellowship at , where she joined the weekend breaking news team, handling urgent reporting assignments. This role marked her entry into outlets and laid the groundwork for subsequent positions in and coverage.

Tenure at Insider

Kat Tenbarge joined Insider, Inc. (formerly Business Insider) shortly after graduating from Ohio University in 2019, beginning with a six-month fellowship on the weekend breaking news team. This initial role transitioned into a full-time position, where she contributed to general news before focusing on digital culture. By March 2021, she had advanced to senior digital culture reporter, a position she held until December 2021, accumulating approximately two years and seven months at the organization overall. During her tenure, Tenbarge specialized as an "influencer watchdog," investigating accountability issues within online creator communities, technology trends, and cultural phenomena on platforms like , , and . Her reporting emphasized the "dark side" of the influencer economy, valued at around $10 billion at the time, including exposés on such as allegations and exploitative business practices. A prominent example was her March 2021 investigation into rape allegations against Seth Francois, a member of YouTuber David Dobrik's Vlog Squad, which detailed claims from multiple sources and prompted Dobrik's public apology video. She also covered pandemic-era influencer behaviors, such as defiance of public health guidelines by figures like , and broader trends in creator merchandise sales amid rising digital celebrity influence. Tenbarge's work at helped establish the publication's digital culture desk, capitalizing on emerging audience interest at the intersection of fan communities and online accountability. Colleagues and profiles noted her role in breaking high-profile scandals that drew mainstream attention to influencer , though her approach relied heavily on anonymous sources from online drama channels and mutual contacts within creator circles. She departed at the end of 2021, subsequently joining as a tech and culture reporter in 2022.

Independent work and Spitfire News

Following her departure from NBC News in early 2025, Kat Tenbarge launched Spitfire News, an independent newsletter focused on , , and . The publication, hosted as part of the Beehiiv Media Collective, debuted around 2025 after Tenbarge announced her transition from staff reporting to independent work, citing a desire for "louder than the noise." Spitfire News emphasizes feminist perspectives on topics including gender dynamics, online violence, pop culture, artificial intelligence, deepfakes, and social media-driven smear campaigns against victims of abuse. Tenbarge positions the newsletter as a platform for in-depth reporting on these intersections, continuing her prior investigations into influencer accountability and digital extremism without institutional constraints. Subscribers access premium content, with free editions providing commentary on current events such as alleged sexual harassment in political influencer circles and misinformation targeting public figures. In her independent role, Tenbarge has maintained a freelance presence, contributing to outlets like WIRED while prioritizing Spitfire News for original analysis. This shift followed layoffs at earlier in the year, enabling her to pursue unfiltered coverage of online and cultural scandals.

Key Reporting Areas

Influencer scandals and accountability

Tenbarge gained prominence for investigative reporting on allegations within prominent collectives, particularly the Vlog Squad led by . On March 16, 2021, she published an article detailing claims by a woman using the "Hannah" that Dom Zeglaitis, known as "Durte Dom," raped her in 2018 after providing alcohol to her and two underage friends during a video shoot, with Dobrik present and filming part of the encounter. Zeglaitis denied the allegation, stating the encounter was consensual, while Dobrik claimed ignorance of the details at the time. The report, based on interviews, text messages, and video , highlighted broader patterns of in the group, including prior allegations of grooming and . The Vlog Squad exposé contributed to immediate repercussions, including Dobrik's resignation as from the short-form video app on March 22, 2021, and the withdrawal of sponsorships from brands such as and . Dobrik issued a YouTube apology video the same day, acknowledging poor judgment in past content but not directly addressing the rape claim, emphasizing that "consent is everything." Tenbarge's coverage underscored the influencer industry's structural vulnerabilities, where creators with millions of subscribers operate with minimal institutional oversight despite wielding significant cultural and financial influence in a sector valued at over $10 billion. In another major investigation, Tenbarge reported on multiple and violence allegations against cosmetics entrepreneur , including claims from former associates of and a $45,000 hush-money payment to silence a victim. Star denied the accusations, framing them as fabrications by disgruntled ex-employees amid business rivalries. Her work exposed how high-profile influencers could leverage wealth and fan loyalty to evade accountability, prompting public scrutiny and temporary dips in Star's brand partnerships. Tenbarge's reporting extended to management practices in the ecosystem, such as a December 2, 2021, article on lawsuits by two models against Unruly Agency, accusing the firm of coercive contracts and unauthorized content use for top earners. These investigations collectively advocated for greater and ethical standards in influencer operations, revealing how platforms and agencies often prioritize growth over victim protections or legal compliance. While her stories amplified victim voices and spurred corporate responses, they also faced criticism for relying on anonymous sources in cases without criminal convictions, reflecting the challenges of accountability in decentralized online economies.

Online culture, extremism, and politics

Tenbarge's reporting on online extremism has centered on forums and platforms facilitating targeted harassment and doxxing campaigns. In a September 2, 2022, NBC News article co-authored with Ben Collins, she examined Kiwi Farms, a website notorious for coordinating stalking against individuals perceived as socially unconventional, including transgender streamer Clara Sorrenti (known as Keffals), who endured swatting incidents, forced relocation across multiple countries, and death threats from site users. The piece highlighted how Kiwi Farms' activities extended beyond online trolling to real-world endangerment, prompting Cloudflare to terminate its services for the site amid public pressure. Her coverage of also addressed state-level crackdowns on , such as a March 21, 2022, report on a court designating Meta's and as "extremist" organizations under national law, resulting in their effective ban and fines for users accessing or promoting the platforms. Tenbarge framed this as part of broader geopolitical tensions over , where governments leverage labels to control information flows. In analyzing disinformation's political dimensions, Tenbarge has emphasized its from niche subcultures to electoral influence. During a September 26, 2022, panel on journalistic approaches to , she discussed trends like the localization of extremist narratives by local politicians and the amplification of such content through algorithmic incentives on platforms. Her reporting underscores how tactics prototyped in influencer-driven spaces—such as rapid narrative deployment and audience mobilization—have been adopted in political , with creators treating the platform as a primary venue for political commentary akin to traditional news outlets. At Spitfire News, Tenbarge has critiqued the interplay between online culture and partisan media dynamics. In a , 2025, article, she argued that mainstream outlets increasingly defer to conservative influencers for on cultural flashpoints, forgoing independent in favor of speed, which risks embedding unvetted claims into public discourse. She has also explored online harassment's on democratic participation, positing in an April 15, 2025, piece that coordinated abuse campaigns deter public figures and voters from engaging in politics, thereby entrenching extremist echo chambers. This body of work positions influencers not merely as cultural commentators but as vectors for , where their unchecked influence rivals that of established institutions.

Controversies and Criticisms

Allegations of reporting bias

Kat Tenbarge has faced accusations of primarily from critics, affected individuals, and petitions targeting her coverage of controversies and celebrity disputes. Detractors, often from communities supportive of figures she has scrutinized, claim her selectively emphasizes narratives aligning with progressive viewpoints while omitting or alternative perspectives. For instance, in her analyses of influencer scandals and , such as those involving and snark subreddits, commentators on platforms like have described her work as "super biased" and lacking objectivity, alleging it amplifies unverified claims from adversarial sources without balanced scrutiny. A prominent point of contention arose during coverage of the 2022 v. defamation , where Tenbarge critiqued the pro-Depp online movement for spreading disinformation, employing tactics, and fostering , even after Depp's partial victory. Critics, including commentators and petitioners, accused her of anti-Depp bias, asserting she disregarded of Heard's fabrications and used her platform to advocate for Heard's innocence despite contradictory testimony. An open letter to executives highlighted her activity as of personal prejudice, including mocking Depp supporters and allegedly doxxing a media commentator's family details, which purportedly compromised their safety. These allegations intensified with a September 2025 defamation lawsuit filed by activist against Tenbarge in federal court, alleging malicious falsehoods in reporting on Nikolas's involvement in child endangerment claims tied to . Nikolas contended that Tenbarge defamed her by portraying her as a "fraud and hypocrite" who targeted victims, relying on "clearly biased sources" and ignoring privately shared court documents that contradicted the narrative. A contemporaneous petition urged to remove Tenbarge, charging her with fueling "hate campaigns" through inaccurate, opinion-laden reporting that destroyed lives without factual rigor. Such claims, largely from and legal filings rather than peer-reviewed analyses, underscore broader critiques of perceived ideological slant in digital culture journalism, though Tenbarge has defended her work as evidence-based accountability.

Disputes over specific investigations

In September 2025, actress and child safety advocate filed a against Tenbarge in the U.S. District Court for the Eastern District of , alleging that Tenbarge's reporting falsely portrayed Nikolas as a hypocrite and in her efforts. The complaint centers on Tenbarge's communications and proposed story angles during her time at , which Nikolas claims involved misrepresentations of her interactions with alleged victims, including a case tied to former star , and accused Tenbarge of acting as an intermediary with a stalker while spreading damaging falsehoods about Nikolas's motives in her anti-predator organization, Eat Predators. Nikolas further asserted that Tenbarge's 18 interview questions indicated an intent to undermine her credibility by highlighting alleged inconsistencies in her survivor , such as claims of targeting underage victims in legal disputes. Tenbarge's reporting in question reportedly drew from private documents and emails shared with Nikolas, which the argued were distorted to defame her professionally and personally, leading to and reputational harm. The suit seeks damages under libel and slander claims, with Nikolas demanding a and asserting due to the parties' residences in different states. As of October 2025, Tenbarge had not publicly responded to the allegations, and the case remains pending without judicial findings on the veracity of the disputed . Separate criticism arose in June 2025 over Tenbarge's independent article, published via Spitfire News, on YouTuber Ethan Klein's lawsuits against "lazy reaction" video creators, where online commentators accused her of bias by omitting discussions of copyright infringement claims and fair use defenses raised by defendants. Critics, including subreddit users familiar with the litigation, contended that the piece framed Klein's actions primarily through an influencer accountability lens, potentially misleading readers on the legal merits without balancing counterarguments from the sued parties. No formal legal challenge emerged from this coverage, but it fueled debates about selective sourcing in Tenbarge's examinations of online content disputes.

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