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Livan Automotive

Livan Automotive is a Chinese vehicle manufacturer founded on January 24, 2022, as a 50:50 joint venture between Geely Auto Group and Lifan Technology, with a primary focus on developing and producing battery-swappable new energy vehicles to enhance user convenience in electric mobility.^[1]^[2]^[3] The company operates under the broader umbrella of Zhejiang Geely Holding Group and emphasizes intelligent technology and sustainable energy solutions, having formulated over 30 battery-swapping standards and registered more than 1,000 related patents.^[1] Its mission centers on enabling users to "enjoy the battery-swapping technology and explore the infinite possibilities of life," targeting both B2B sectors like ride-hailing, taxis, and logistics, as well as B2C personal consumers.^[1]^[2] Livan's product lineup includes nine competitive models, with a focus on all-electric vehicles featuring battery-swapping technology, though it has introduced petrol-powered models for export markets. Early launches include the Maple 60S sedan in February 2022 (priced at 139,800–169,800 yuan) and the Maple 80V MPV for commercial use.^[1]^[2] Subsequent consumer-oriented vehicles include the Livan 9 SUV in December 2022 (109,900–129,900 yuan) and the battery-swappable Livan 7 coupe SUV in September 2023 (117,700–173,700 yuan).^[2] In November 2024, Livan unveiled the Livan 8, a large 7-seater battery electric MPV at Auto Guangzhou, marking a significant step in its MPV segment expansion.^[4] Following an equity restructuring in 2024, Lifan Technology holds a 55% stake, while Geely Qizheng—a company ultimately controlled by Geely Holding's founder Li Shufu—owns 45%, reflecting ongoing adjustments in the partnership.^[2] Livan sold 38,001 units in 2023 and approximately 50,000 units in 2024, with continued growth in 2025; it is expanding globally, entering markets such as Indonesia with the right-hand-drive Livan 8 in 2024, the UAE under the Al Khoory Group in February 2025 (introducing models like the X6 Pro and S6 Pro), Chile in August 2024 with the X6 Pro, and broader Southeast Asia.^[2]^[5]^[6]^[7]^[8]

Overview

Founding and Ownership

Livan Automotive was established on January 24, 2022, as a joint venture focused on the development and production of new energy vehicles, particularly those with battery-swapping technology.^[9] The company, officially named Chongqing Livan Automotive Technology Co., Ltd., was initially formed as a 50:50 collaboration between Lifan Technology and Geely Automobile Holdings Limited.^[10] Following an equity restructuring in 2024, Lifan Technology (renamed Qianli Technology in February 2025) holds a 55% stake, while Geely's subsidiary Geely Qizheng owns 45%.^[11]^[12] The joint venture's initial registered capital was set at RMB 600 million, with contributions aligned to the ownership proportions to support research, development, sales, and operations of electric vehicles and battery-swapping ecosystems.^[13] Headquartered in Fengjing, Shanghai, China, Livan Automotive leverages the region's automotive infrastructure for administrative and strategic functions, while maintaining its legal registration in Chongqing. This setup facilitates efficient governance and proximity to key supply chains in eastern China. As both Qianli Technology and Geely Qizheng fall under the umbrella of Zhejiang Geely Holding Group, the parent company exerts significant influence over Livan's strategic direction, technology integration, and resource allocation.^[1] Zhejiang Geely Holding's oversight ensures alignment with broader group objectives in sustainable mobility, including advancements in intelligent battery systems and vehicle electrification.^[14]

Corporate Identity and Focus

Livan Automotive operates as a sub-brand under Geely Auto Group, specializing in affordable electric vehicles tailored for urban mobility and ride-hailing applications. Established to address the growing demand for convenient new energy solutions, the brand prioritizes accessibility and practicality in its offerings, drawing on Geely's extensive resources while maintaining a distinct identity focused on everyday users.^[1]^[2] At the core of Livan's corporate identity is its vision of "opening up the trend of battery-swapping in the new energy era," underscoring a commitment to intelligent and sustainable mobility. This mission promotes the adoption of battery-swapping technology alongside over-the-air (OTA) upgrades to foster a seamless ecosystem that enhances user convenience and reduces charging dependencies. By emphasizing sustainability, Livan aims to contribute to a greener transportation landscape through innovative energy management.^[1] Livan's technological pillars include independent research and development in battery swapping systems, advanced electric powertrains, and seamless integration with Geely's modular platforms, enabling efficient production and global adaptability. These efforts position the brand as a pioneer in swappable battery architectures, supporting diverse vehicle types from sedans to logistics solutions.^[1] Launched in June 2022, Livan introduced its branding elements, including a dedicated logo symbolizing mobility innovation, the slogan "Letting users enjoy the battery-swapping technology and exploring the infinite possibilities of life," and marketing themes centered on travel freedom, convenience, and the transformative potential of battery-swapping ecosystems. These components reinforce Livan's focus on user-centric experiences in the evolving new energy vehicle market.^[1]^[2]

History

Origins as Shanghai Maple

Shanghai Maple Guorun Automobile Co., Ltd. was established in 2000 as a Chinese automaker focused on developing and producing low-cost compact cars targeted at the domestic market. The company positioned itself as a budget brand, aiming to offer affordable vehicles to meet the growing demand for economical transportation in China during the early 2000s. Its initial efforts centered on leveraging licensed and adapted designs to reduce development costs and accelerate entry into the competitive automotive sector. The brand's first major product was the Shanghai Maple Hisoon sedan, launched in 2003, which was derived from the Citroën ZX platform through licensed technology and local adaptations.^[15] This compact sedan exemplified Shanghai Maple's strategy of producing entry-level vehicles with familiar designs, featuring a front-engine, front-wheel-drive layout and basic amenities suited for urban commuters. Subsequent models in the 2000s, such as variants of the Hisoon and the 2005 Marindo concept, continued this approach, emphasizing compact cars for everyday use in China's burgeoning middle class.^[16] In early 2002, Geely Group acquired Shanghai Maple Guorun and renamed it Shanghai Maple Automobile Co., Ltd. (SMA), integrating it as a subsidiary to expand Geely's production capacity and brand portfolio.^[16] By 2008, Geely fully consolidated SMA, utilizing it as a key manufacturing base for budget-oriented models. However, amid shifting market dynamics toward higher-margin vehicles and premium branding in the late 2000s, Geely began phasing out the Shanghai Maple marque around 2010, transitioning its lineup to other sub-brands like Englon to align with evolving consumer preferences and industry trends.^[17]

Revival and Merger Formation

In 2020, the dormant Maple brand, originally associated with Shanghai Maple Automobile, was revived through a joint venture between Geely Automobile Holdings and Kandi Technologies Group, forming Fengsheng Automotive Technology Co., Ltd., with Geely holding a 78% stake.^[18] This partnership focused on developing affordable electric vehicles for urban mobility, particularly microvans and compact crossovers like the Maple 30X, a battery-electric mini SUV launched in July 2020 with a range of up to 301 km (NEDC) and priced starting at around 70,000 yuan.^[19] The revival aimed to leverage Geely's manufacturing expertise and Kandi's electric vehicle technology to target China's growing demand for low-cost EVs in ride-hailing and logistics sectors.^[18] The Geely-Kandi collaboration ended in March 2021 when Kandi transferred its 22% equity in Fengsheng to Geely for approximately 308 million yuan, granting Geely full ownership of the Maple assets and production facilities.^[20] This exit freed Kandi from non-compete restrictions and allowed Geely to consolidate its electric vehicle portfolio without joint venture constraints, setting the stage for further integration of Maple's EV platforms into broader Geely strategies.^[20] In December 2021, Geely Auto entered into a 50/50 investment cooperation agreement with Lifan Technology—a subsidiary of the restructured Lifan Group focused on battery-swapping solutions—to establish a new joint venture combining Geely's Maple electric vehicle assets with Lifan's power exchange technology.^[21] The venture, capitalized at 600 million yuan, was officially registered and established on January 24, 2022, as Livan Automotive Technology Co., Ltd. (also known as Ruilan in Chinese), marking a key milestone in Geely's push into battery-swappable EVs for commercial and urban applications.^[1] As part of the formation, existing Maple models underwent initial rebranding under the Livan marque to align with the new entity's focus on integrated battery-swapping ecosystems.^[22]

Recent Developments

Livan Automotive, established as a joint venture between Geely Auto Group and Lifan Technology in early 2022, officially launched its brand in June of that year with a focus on battery-swapping electric vehicles designed for urban mobility and ride-hailing applications.^[23] The debut model tease featured the Livan 7, an A-class coupe SUV equipped for quick battery swaps, aimed at supporting efficient fleet operations.^[24] This launch marked Livan's entry into the battery-swapping ecosystem, building on prior collaborations under its predecessor entity, Ruilan Auto.^[13] A key partnership formed with Cao Cao Mobility, Geely's ride-hailing subsidiary, facilitated the development and deployment of Livan's initial models for commercial use. In 2022, this alliance enabled the introduction of battery-swappable vehicles like the Maple Cao Cao 60, a variant tailored for ride-hailing fleets, with initial operations starting in Chongqing.^[13] By March 2023, the Livan 7 entered production and was adapted as the Maple Cao Cao 60 taxi version, enhancing operational efficiency through integrated battery swap compatibility.^[25] This collaboration extended to strategic agreements for vehicle customization and fleet expansion, underscoring Livan's emphasis on practical EV solutions for mobility services.^[26] From 2023 to 2025, Livan pursued significant expansions in battery swap infrastructure. As announced in 2022, Livan planned to deploy over 200 swapping stations by the end of 2023. In November 2023, Geely Holding Group, Livan's parent, partnered with NIO to standardize battery swapping technology and co-develop networks, with Geely aiming to reach 5,000 stations globally by 2025 through shared ecosystem development.^[24]^[27]^[28] Concurrently, R&D investments grew, highlighted by a 2024 strategic agreement with PT Aletra Mobil Nusantara to establish Livan's first overseas research facility in Indonesia, targeting localized EV innovations.^[29] In February 2024, following a capital increase, Lifan Technology's stake in Livan rose to 55%, while Geely transferred its 45% stake to subsidiary Geely Qizheng.^[2] Livan advanced its global footprint with the global presales of the Livan 9, a mid-size battery-swappable SUV launched initially in 2022 but expanded for international markets in 2024.^[30] A pivotal event was the brand's entry into Southeast Asia, marked by the November 2024 debut of the Livan 8 all-electric MPV in Indonesia, including a right-hand-drive version priced for regional accessibility.^[31] This move, supported by local partnerships, positioned Livan to capture emerging EV demand in the region while integrating battery swap capabilities into new markets.^[5] In February 2025, Livan entered the UAE market under the Al Khoory Group.^[6] In August 2025, Livan launched the Smurf micro-EV, a compact battery-swappable model targeting urban consumers.^[32]

Products and Technology

Current Vehicle Models

Livan Automotive's current vehicle lineup emphasizes affordable electric vehicles designed for urban mobility and commercial applications, leveraging Geely's Sustainable Experience Architecture (SEA) to deliver cost-effective platforms with integrated battery-swapping capabilities.^[1]^[33] This strategy targets budget-conscious consumers and fleet operators, particularly in ride-hailing services, by prioritizing compact designs, efficient powertrains, and rapid charging alternatives to extend usability in high-density areas.^[34] The Maple 60S, introduced in February 2022, is a compact electric sedan rebadged from a Geely platform, measuring 4,730 mm in length with a 2,700 mm wheelbase.^[35] It features a 100 kW electric motor producing 136 hp and a 51.8 kWh lithium iron phosphate battery, offering a CLTC range of up to 415 km, making it suitable for urban commuters seeking economical daily transport.^[36] Priced at 139,800–169,800 yuan, the model supports battery swapping in under 60 seconds for minimal downtime.^[37] The Maple 80V, launched in September 2022, is a compact electric MPV for commercial use, such as ride-hailing and taxis, with a length of 4,812 mm and a 2,807 mm wheelbase.^[34] It offers battery options of 50.6 kWh or 68.08 kWh, providing CLTC ranges of 430 km or 570 km, powered by a 100 kW motor, and supports battery swapping to enable high operational efficiency.^[38] Launched in September 2023, the Livan 7 is a compact battery-swappable crossover SUV with coupe styling, measuring approximately 4,610 mm in length.^[39] It employs a rear-wheel-drive powertrain with options for 50.4 kWh or 68.03 kWh batteries, delivering CLTC ranges of 450 km or 605 km, respectively, powered by a 150 kW motor.^[30] The vehicle's spacious interior and L2-level driver assistance systems position it as a practical choice for both personal and commercial use in urban environments.^[40] The Livan 9, a battery-swappable mid-size SUV introduced in December 2022, features a 6-seat configuration with advanced intelligent technologies like adaptive cruise control and voice interaction.^[41] Built on Geely's architecture, it offers a 150 kW motor and battery options providing up to 470 km CLTC range, priced at 109,900–129,900 yuan, emphasizing family-oriented versatility and quick energy replenishment via swapping.^[42] Global presales began in November 2024.^[30] The Livan 8, launched in November 2024, is a large 7-seater battery electric MPV measuring 4,995 mm in length with a 2,932 mm wheelbase, targeting family and commercial markets.^[4] It features a 120 kW motor and battery options of 60.22 kWh or 68 kWh, offering CLTC ranges of 407 km or 515 km, with battery swapping support and L2+ driver assistance.^[43] For export markets, Livan offers petrol-powered variants adapted from Geely platforms, including the subcompact Livan X3 Pro SUV, mid-size Livan X6 Pro SUV, and compact Livan S6 Pro sedan, primarily targeting regions like Russia, the Middle East, and Algeria where EV infrastructure is developing.^[44] These models feature 1.5L engines with 113 hp, manual or automatic transmissions, and fuel efficiency around 6.8 L/100 km, providing reliable alternatives in regions with varied energy preferences.^[45]^[46]

Discontinued Models and Technology Evolution

Livan Automotive's predecessor, Shanghai Maple, initially focused on budget internal combustion engine (ICE) vehicles during the 2000s, producing models like the Hisoon compact sedan and hatchback, which were derived from established foreign platforms such as the Citroën ZX. These petrol-powered cars, introduced around 2004, featured modest engines ranging from 1.3-liter to 1.8-liter displacements and targeted entry-level buyers in China, but they struggled amid intense market competition from more established domestic and international brands.^[47]^[48] By 2008, Geely's full acquisition and integration of Shanghai Maple led to the phasing out of these models by 2010, as the parent company prioritized its own lineup to streamline production and address persistently low sales volumes.^[16]^[49] The brand's revival in 2020 under the Maple marque marked a pivotal shift toward electric vehicles (EVs), beginning with the Maple 30X subcompact crossover, a battery electric vehicle (BEV) rebadged from Geely's Yuanjing X3 platform. Launched as an affordable urban EV with a 37 kWh battery offering up to 306 km of range under CLTC standards and a 70 kW electric motor, the Maple 30X aimed to capture demand for low-cost electrification but was discontinued in 2021 following Kandi Technologies' exit from the joint venture, which transferred its 22% stake to Geely and ended collaborative EV development.^[18]^[50] This discontinuation reflected broader challenges, including partnership dissolution and the need to realign with emerging market trends like battery swapping. Livan Automotive's technology evolution since the 2020 revival has transitioned from basic ICE-derived EV conversions to more integrated electric architectures, incorporating Geely's modular platforms by 2022 to enhance scalability and efficiency. Early revival efforts relied on electrifying existing Geely ICE chassis, but post-rebranding, models adopted advanced battery management and structural innovations aligned with Geely's Sustainable Experience Architecture (SEA), enabling better energy density and vehicle integration.^[51] This pivot, driven by market competition in China's EV sector and a strategic focus on battery swap technology for faster charging solutions, discontinued legacy models to prioritize compatible, future-proof designs.^[24]

Operations and Markets

Manufacturing and Production

Livan Automotive's primary manufacturing facility is located in the Fengjing Industrial Park in Shanghai, inherited from the former Shanghai Maple Automobile company, which was acquired and integrated into Geely's operations in the early 2000s. This plant serves as a key production base for the company's electric vehicles, leveraging Geely's established infrastructure for assembly and testing. The facility originally supported an annual production capacity of 50,000 units, with subsequent expansions under Geely aimed at enhancing efficiency for new energy vehicle output.^[52] In addition to the Shanghai site, Livan operates a dedicated factory in Beibei District, Chongqing, which supports regional production and export activities as part of Geely's broader manufacturing network in western China.^[53] As a brand under the Geely Auto Group, Livan benefits from shared manufacturing platforms, intelligent production processes, and global supply chains that integrate components from reputable suppliers, including batteries from Gotion High-Tech for models like the Maple 60S.^[1]^[13] Vehicle assembly at these facilities emphasizes modular design for battery-swapping systems, aligning with Geely's quality control standards to ensure compatibility with the GBRC architecture ecosystem developed through extensive testing.^[1]

Global Sales and Expansion

In China, Livan Automotive primarily distributes its vehicles through Geely Auto Group's extensive sales channels, leveraging the parent company's nationwide network to reach urban consumers and fleet operators. The brand emphasizes sales to ride-hailing services, particularly via partnerships with Geely's Caocao Mobility subsidiary, where models like the Livan 9 and 7 are equipped for high-utilization scenarios. This focus is supported by a growing ecosystem of battery swapping stations, with Livan aiming to expand these facilities to enhance operational efficiency for fleet users in major cities.^[13]^[1] Livan's international expansion began with its entry into the Russian market in June 2023, positioning the brand as a budget-oriented offering with rebadged Geely models adapted for local preferences, including petrol variants to align with regional fuel infrastructure. Initial sales targeted compact crossovers like the X3 Pro, with Livan Motors Rus setting a milestone of 8,000 to 12,000 units for the full year of 2023 to capture 1-1.5% of the new passenger car market. By late 2024, the lineup had grown to include the X6 Pro and S6 Pro, supported by partnerships with local distributors to navigate import regulations and consumer demand for affordable SUVs.^[54]^[55] Further growth accelerated in 2024, with market entries in Southeast Asia via right-hand drive (RHD) adaptations for Indonesia, where Livan partnered with PT Aletra Mobil Nusantara to launch the RL8 electric MPV and establish an R&D facility for localized production. In Latin America, Chile saw the debut of the X6 Pro SUV in August 2024 through distributor Tattersall Automotriz, priced competitively at around $19.5 million Chilean pesos to appeal to emerging middle-class buyers. Europe and the Middle East followed in late 2024 and early 2025, with Spain hosting a Madrid launch event in November 2024 for petrol models and the UAE introducing the lineup under Al Khoory Group's Next Generation Mobility in February 2025, emphasizing compliance with emissions standards through hybrid and conventional powertrain options. These strategies involve targeted localization, such as RHD conversions and regulatory adaptations, alongside distribution alliances to build service networks and penetrate diverse markets across 17 countries by late 2024.^[31]^[56]^[57]^[6]

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