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LoadingReadyRun

LoadingReadyRun (LRR) is a Canadian and video production company based in , founded in 2003 by and Paul Saunders, specializing in , content, podcasts, and live streams. The group produces a wide array of online media, including short comedy sketches under the banner of Crapshots, weekly news roundups in CheckPoint, and improvisational variety shows like LoadingReadyLIVE broadcast on . They also host podcasts such as Qwerpline (a satirical advice show) and TapTapConcede (focused on Magic: The Gathering), alongside past collaborations like Unskippable (game cutscene commentary) and Feed Dump (news satire) for outlets including The Escapist and . A cornerstone of LRR's activities is the annual Desert Bus for Hope charity livestream, launched in 2007, where performers endure a simulated monotonous bus drive to raise funds for Child's Play, a nonprofit providing toys and games to children in hospitals; to date, the event has collected over $12 million USD for the charity. LRR's content has garnered recognition, including awards at the Vancouver Island Short Film Festival and features at Comic-Con International, with episodes airing on networks like G4, NBC, and MTV. The core team includes longstanding members such as Stark, Saunders, and performers like Kathleen De Vere, Heather Dery, and Brendan "Beej" Dery, who contribute to both creative production and on-camera work.

History

Formation and early years

LoadingReadyRun was founded in 2003 by and Paul Saunders in , , initially as a for sharing their amateur films and comedy sketches centered on parodies and tech humor. The duo, along with a small group of high school friends, started the project as a hobbyist outlet, producing content out of pocket without external funding or professional resources. In its early years, the group relied on basic production equipment and self-managed all aspects of video creation, , and , uploading their first short films—such as early sketches parodying games like —directly to www.loadingreadyrun.com before YouTube's launch in 2005. This setup allowed for weekly releases of geeky, intelligent comedy, but the team faced significant challenges, including limited technical capabilities in the pre-HD era and the need to balance content creation with day jobs amid initially modest viewership. Key milestones in the late 2000s included the 2007 debut of , a 108-hour that raised $22,805 for , marking an early foray into community-driven events. By 2008, the group celebrated its fifth anniversary with a sold-out screening of their CommodoreHustle, reflecting growing local recognition through appearances at like the Vancouver Island , where they won awards for their parodies. These efforts established foundational formats, including recurring sketch styles that blended humor with game commentary, amid the rising influence of web 2.0's user-generated video culture.

Growth and milestones

In 2013, LoadingReadyRun adopted Patreon as a crowdfunding platform to provide sustainable funding for their content production, enabling higher quality videos and more frequent releases. The group formed milestone partnerships during this period. Starting in 2015, they partnered with Wizards of the Coast to produce Magic: The Gathering-focused content, building on earlier work like the Friday Nights series to expand their gaming comedy offerings. LoadingReadyRun launched dedicated streaming on in 2016 with the premiere of LoadingReadyLive, marking their entry into live gaming and variety broadcasts that complemented their content growth. Key events included regular attendance at major conventions such as PAX West and , where the team participated in panels, meetups, and gaming demonstrations to engage fans directly. By 2018, the organization had expanded to over 10 full-time staff members, including core cast and production personnel like Brendan "Beej" Dery, supporting increased output across multiple platforms. Financial and viewership growth accelerated, with subscribers surpassing 100,000 by 2017 amid rising popularity of their sketches, which influenced gaming culture through viral hits and community-driven events like ongoing Desert Bus for Hope s that boosted visibility.

Recent developments

In response to the , LoadingReadyRun transitioned to fully remote production in 2020, relying on virtual collaborations to maintain output while prioritizing health and safety. This adaptation facilitated an increased focus on livestreaming, with shows like Crossing the Streams filling schedule gaps left by paused in-person activities during the pandemic. Virtual events became central, exemplified by Desert Bus for Hope 2020, a 164-hour held entirely online from November 13 to 20, raising $1,052,902.40 without physical attendance. To date, Desert Bus for Hope has raised over $12.17 million USD for as of November 2025. Ongoing series such as The Panalysts, a panel-style show hosted by Kathleen De Vere that debuted in , continued to expand their scripted and discussion-based content. The group enhanced streaming efforts, including 2024's five-day Sub-A-Thon on , which boosted subscriber engagement and highlighted ongoing platform integrations. By 2025, these efforts continued with another Sub-A-Thon event, underscoring adaptations to evolving digital media landscapes. As of 2025, LoadingReadyRun maintains operations from its headquarters, with audience metrics indicating approximately 155,000 subscribers and consistent viewership across platforms. The collective has emphasized diverse content, incorporating non-gaming humor in sketches alongside core gaming and Magic: the Gathering coverage to appeal to broader audiences. Challenges in this period included platform content moderation issues, such as a 2021 controversy over a Magic: the Gathering deck reveal that led to community backlash and discussions on transparency and algorithmic enforcement. Amid gaming industry shifts, LoadingReadyRun pursued diversification, reducing reliance on gaming-specific content through general comedy and panel formats. Looking forward, the group is positioned for original IP development and expanded live events, as demonstrated by their presence at the 2025 Mid-Season Invitational for cross-promotion between gaming communities.

Organization and personnel

Core members

LoadingReadyRun's core members form the creative backbone of the organization, driving its , content, and live productions since its inception. These individuals, primarily the founders and early long-term collaborators, have shaped the group's distinctive humorous style focused on pop culture, technology, and gaming parodies. , co-founder of LoadingReadyRun in 2003 alongside Paul Saunders, serves as a director, writer, performer, editor, and composer, often taking lead roles in sketches and hosting Magic: The Gathering-related content such as Game Knights. Before joining, Stark studied with a focus on film and video at the , where he worked as graphics editor for the student newspaper and produced early short films, including entries for high school film festivals that influenced the group's initial video experiments. His contributions have been pivotal to the group's identity, emphasizing character-driven humor and visual storytelling in series like CommodoreHustle. Paul Saunders, the other co-founder since 2003, handles writing, editing, directing, , and technical , with a specialization in tech-themed parodies and maintaining the infrastructure for live streams and video outputs. Prior to LoadingReadyRun, Saunders collaborated with Stark on animated short films for high school festivals, building early skills in and editing that supported the group's transition from amateur sketches to professional content. His behind-the-scenes role as the "tech wizard" has ensured reliable streaming setups, enabling consistent live shows and charity events like Desert Bus for Hope. Kathleen De Vere joined in 2007 as a , , editor, and , bringing expertise in character development and to projects like Crossing the Streams and LoadingReadyLIVE. Her work extends to illustrating and co-writing Magic: The Gathering content for Wizards of the Coast's Friday Nights series, enhancing the group's collaborative humor with nuanced, relatable characters. De Vere's background in and has influenced the group's emphasis on ensemble dynamics and improv-infused sketches. James Turner, an early member appearing in the group's first video "" in 2003, contributes as a writer, director, producer, and performer, with a focus on , streaming technology, and eccentric on-camera antics in shows like AFK and Desert Bus for Hope. As a co-founder of the Desert Bus charity initiative, Turner has driven innovations in multi-camera streaming and interactive entertainment, solidifying LoadingReadyRun's reputation for engaging live formats. His technical prowess in has elevated the production quality of sketches and gaming content, fostering a culture of experimentation within the team. Brendan "Beej" Dery, a longstanding performer and business manager who first appeared around 2013, contributes to acting, streaming, merchandise management, and administrative roles, often participating in live shows and podcasts. Heather Dery, joining around 2016 as a performer and producer, brings skills in shooting, editing, and on-camera work to sketches, streams, and series like Feed Dump, enhancing the team's ensemble performances.

Contributors and staff

LoadingReadyRun's contributors and staff extend beyond the core founders, encompassing a diverse group of recurring performers, production specialists, and occasional collaborators who have shaped the group's output since its early days. Recurring performers such as , who joined the team in 2012, have brought expertise in editing, sound design, and acting to numerous sketches and videos, including contributions to series like commodoreHUSTLE and Loading Time. Similarly, became a key member around 2013, serving as an editor and co-host for shows like Talking Simulator and appearing in Feed Dump episodes, where his involvement enhanced the group's gaming and comedy content. These performers often contribute to specific sketches, such as Steacy's soundwork in horror-themed videos like "Fear Itself" and Lauder's editing in collaborative gaming segments. The production staff has evolved from an initial reliance on volunteers to a more structured team of paid professionals handling editing, , and graphics. For instance, roles in have been filled by individuals like Lauder for and Steacy for sound, supporting the high volume of weekly content across sketches and streams. Graphic artists and other support roles have grown alongside the organization's expansion, enabling polished outputs like animated elements in Crapshots and in live shows. This shift reflects LoadingReadyRun's transition from hobbyist efforts to a professional operation based in Victoria, BC. Guest collaborators have added variety through one-off appearances and joint projects, particularly with industry figures. A notable example is the 2011-2013 collaboration with , where LoadingReadyRun produced content for Penny Arcade TV (PATV), including the series CheckPoint (debuting 2011) and (2013), involving creators and in scripting and hosting elements that diversified the contributions from to commentary. As of November 2025, maintains a roster of approximately 14 active members and contributors, including core members plus figures like , , , , , and for hosting, performance, editing, and technical roles, with the team emphasizing collaborative dynamics that influence content direction through shared input on sketches and streams.

Production operations

LoadingReadyRun's production operations have evolved significantly since the group's founding in 2003, when and Saunders began creating content in a home-based setup in . By August 2017, the team had relocated to a dedicated , establishing multiple studios for filming and streaming. A key upgrade occurred in early 2019 with the renovation of Studio B, which included cladding one wall with barn board for improved aesthetics and acoustics, installing 39 Nano Leaf light panels for dynamic illumination, constructing a custom 7-foot-wide production table, and integrating a new camera alongside flood lights and a preview monitor to enhance video quality and workflow efficiency. The workflow emphasizes collaborative planning through regular team meetings, where scripting, scheduling, and are determined to maintain a balance across ongoing series and special projects. typically involves weeks of preparation, including script development and , followed by filming using multi-camera setups to capture sketches and live segments. , handled by experienced crew members like , focuses on editing and polishing, with a standard turnaround of 2–4 weeks per sketch to ensure high-quality output while adhering to the group's "get to 80%" rule, which caps project scope at 80% capacity to allow flexibility for unforeseen opportunities. Core members often direct and oversee these stages, contributing to the seamless integration of and technical execution. Distribution occurs primarily through digital platforms optimized for accessibility and audience engagement. serves as the main hub for uploading free and premium-tier videos, including weekly sketches and highlights, while handles of shows like LoadingReadyLIVE and content. Archival footage and select VODs are hosted on dedicated channels, with strategies targeting and keywords to boost discoverability. This multi-platform approach ensures broad reach without content gating, aligning with the group's commitment to viewer-supported creation. Funding for operations blends community support and partnerships to sustain an annual output exceeding 50 videos across sketches, streams, and podcasts. provides the core revenue stream, generating over $15,000 monthly from nearly 3,000 paid members to support more than 20 full-time and part-time staff. Supplementary income comes from subscriptions, merchandise sales via the official store, and occasional sponsorships, such as collaborations with for bundled game promotions. This diversified model enables consistent production while funding large-scale endeavors like road trips and charity events. Technical advancements have bolstered production capabilities, notably the integration of filming during the 2019 Studio B upgrade, which improved resolution for both pre-recorded sketches and live broadcasts. These innovations reflect LoadingReadyRun's adaptation to evolving media technologies, enhancing efficiency without compromising the handmade feel of their comedy.

Productions

Scripted comedy

LoadingReadyRun's original flagship scripted comedy series, titled LoadingReadyRun, consisted of weekly short sketches that aired from October 2003 to 2013, typically running 5 to 10 minutes each. These videos parodied tropes, such as exaggerated multiplayer dynamics or console launch mishaps, alongside consumer technology failures like malfunctioning gadgets and pop culture references drawn from sci-fi and memes. The series originated as a platform for founders and Paul Saunders to showcase geek-oriented humor, evolving from basic live-action setups filmed with consumer-grade equipment into more elaborate narratives incorporating practical effects, green-screen compositing, and post-production polish by the mid-2010s. Notable early examples include "Lanageddon West" (2003), a low-fi send-up of competitive events, while later installments like ": The Future of Gaming" (2007) demonstrated growing production ambition with scripted dialogue and visual gags that attracted over 1 million views. In 2010, LoadingReadyRun introduced Crapshots, a series of ultra-short comedy sketches usually under one minute in length, which became their ongoing flagship format for quick satirical content after the original series concluded. Crapshots, created by and , parody everyday absurdities, gaming culture, and pop culture with rapid-fire humor, maintaining a near-weekly release schedule and reaching approximately 795 episodes by June 2025. Recurring elements within these series enhance their satirical edge, including character archetypes like overly enthusiastic tech reviewers and segments mimicking infomercials for absurd products, which highlight in gaming and tech industries. Themes often revolve around the absurdities of digital life, such as viral challenges gone wrong or the pitfalls of , with seasonal specials amplifying tropes—e.g., Christmas episodes featuring gift-unwrapping disasters or Halloween parodies of games. The original series produced 500 sketches by , and combined with Crapshots, the group's total short sketch output exceeds 1,300 by 2025, alongside scripted formats like the sitcom-style commodoreHUSTLE (2008–2016), which fictionalized the production team's daily antics in a multi-episode arc. This volume underscores their commitment to consistent output, self-funded through viewer support and partnerships. The series have received praise for their clever writing and accessible humor, influencing early web comedy by blending niche gaming satire with broad appeal. Sketches have been screened at the Comic-Con International Film Festival and won multiple awards at the Short Film Festival for their inventive storytelling. Broadcast on networks including G4 Tech TV and , the content has amassed tens of millions of views across platforms, with individual episodes like "Rejected WiiPlay Games" exemplifying the sharp wit that elevated LoadingReadyRun's status in online entertainment.

Live streaming and shows

LoadingReadyRun has maintained a consistent presence on since overhauling its streaming schedule in May 2016, with daily broadcasts featuring commentary and interactive sessions. These streams, often running over 30 hours weekly, include formats such as digital card games, fighting games, rhythm games, and sessions, where hosts like , Adam, and James engage in unscripted playthroughs with real-time audience input. In recent months, the channel has averaged around 300 viewers per stream, with peaks exceeding 1,000 during special events. The group's live shows extend to in-person and hybrid events at major conventions, emphasizing unscripted improv gaming and interactions. Since 2010, LoadingReadyRun has hosted panels at events, including PAX East and PAX West, where attendees participate in live gameplay challenges and audience-voted segments. At , they have conducted improv tabletop sessions and fan meetups, adapting to virtual formats post-2020 via for remote participation during the pandemic. Key events include their 2018 appearance at PAX West with booth activities and live streams, drawing crowds for on-site gaming demos. Community engagement forms a core element of these streams and shows, with chat-driven decisions influencing gameplay, such as selecting draft picks in Magic: The Gathering or suggesting challenges in "Spoopy" sessions. Subscriber perks include exclusive post-stream discussions and priority in fan-voted content, fostering a dedicated that interacts across and archives. These elements occasionally overlap with efforts, like brief fundraising prompts during streams leading into events such as Desert Bus for Hope.

Panel and news programs

LoadingReadyRun's panel and news programs emphasize satirical commentary and roundtable discussions on gaming industry developments, blending humor with analysis of releases, events, and scandals. These shows typically feature 3 to 5 core hosts, such as , Kathleen De Vere, and Paul Saunders, engaging in banter over 20 to 40 minutes per episode. Early efforts included the Escapist News Network (ENN), a mock broadcast-style series that ran from September 2009 to February 2011, riffing on news with a mix of factual reporting and absurd fictional segments influenced by Canadian satire like . ENN often covered major events, such as daily updates and a comprehensive recap of , highlighting announcements from publishers like and . Succeeding ENN, Feed Dump debuted in May 2011 and continued until February 2018, shifting focus to quirky global news stories with gaming-adjacent ties, presented in a casual roundtable format complete with thematic props like signature hats for each host. Concurrently, CheckPoint launched in May 2011 as a dedicated satirical gaming news program, initially for TV, and has remained a weekly staple into 2025 with over 600 episodes. CheckPoint dissects industry topics through structured segments like "Today in " and "QuickPoints," debating game launches, corporate moves, and controversies; notable coverage includes analyses of Blizzard's scandals and Microsoft's $68.7 billion acquisition in 2022, as seen in episodes like CheckPoint 473 and subsequent updates on regulatory filings. The programs evolved toward more interactive and video podcast-style formats around 2019, incorporating elements like CheckPoint Plus for real-time production and post-episode reviews via ChillPoint during the period. This era also saw the introduction of expert guests from the press in select episodes, enhancing debates on topics like layoffs and acquisitions. In parallel, The Panalysts premiered in April 2018 as a dedicated , where teams of improvisers tackle hypothetical dilemmas in a British-style format hosted by Kathleen De Vere and later , often touching on -related absurdities without direct news focus. Fan support was instrumental in reviving CheckPoint during a 2013 production hiatus, underscoring its reception for balanced, witty perspectives on culture. By 2025, these series have amassed hundreds of episodes, valued for their humorous yet insightful takes that avoid .

Podcasts

LoadingReadyRun has developed a range of audio podcasts that extend their comedy and gaming content into conversational and narrative formats, often spinning off from their video productions. These series typically feature episodes lasting 30 to 90 minutes and are released on a bi-weekly or irregular schedule, exploring themes such as gaming deep dives, personal anecdotes, and fictional storytelling. The LRRcast, LoadingReadyRun's longest-running podcast, aired from 2006 to 2016 with over 200 episodes of casual chats among core team members like Graham Stark and Paul Saunders, covering behind-the-scenes video production, recent video games, world events, and fan-submitted questions via the "AskLRR" segment. Revived in 2023 for a limited 10-episode 20th anniversary series, it emphasized personal anecdotes and gaming reflections, with episodes distributed as audio extracts from video recordings. Production shifted to remote recording by 2020 amid the COVID-19 pandemic, allowing distributed team collaboration. The series is available on platforms including Spotify and Apple Podcasts, fostering a niche audience engaged through LoadingReadyRun's Discord community for feedback and discussions. For narrative content, Qwerpline stands as LoadingReadyRun's scripted audio drama series, running from 2015 to 2024 with 50 canonical episodes portraying a satirical morning radio show on fictional QWRP , hosted by characters played by team members including and Alex Steacy. Themes revolve around quirky , interviews, and community fiction in of Nsburg, blending humor with improvised-then-scripted in episodes of 20 to 42 minutes released bi-weekly. Tied to charity events like Desert Bus for Hope through special episodes, it exemplifies LoadingReadyRun's expansion into audio fiction as a podcast-exclusive . By 2025, LoadingReadyRun's collective podcast output exceeded 150 episodes across series, with distribution via and supporting steady niche growth among gaming and comedy enthusiasts.

Other media projects

LoadingReadyRun launched its official merchandise store in 2014, offering apparel, accessories, and collectibles inspired by their comedy sketches and gaming content. Items such as the "MtG Phases" t-shirt, tied to their Magic: The Gathering-themed sketches, became available through pre-orders and general sales that year. The store has since expanded to include limited-edition lines, contributing to fan engagement by allowing supporters to purchase physical representations of recurring show elements like posters, pins, and patches. In 2023, LoadingReadyRun released merchandise to mark their 20th year, featuring exclusive designs available through their online store and partner platforms like DFTBA. Another collection, "Moonbase Spacelines," launched in March of that year to coincide with updates to their facilities, including pins, apparel, and posters that celebrate their operations. These releases, typically limited to a handful annually, emphasize thematic ties to their video content while supporting ongoing via direct sales. Beyond merchandise, LoadingReadyRun has engaged in collaborations centered on Magic: The Gathering, producing custom gameplay content with other creators. In 2023, they participated in a format episode of the "Game Knights" series, showcasing interactive multiplayer decks built around the March of the Machine set. This was followed in 2025 by a crossover with The Command Zone, where members played personalized "pet" commander decks featuring cards like Disa the Restless and Satya, Avatar of Indra, highlighting their expertise in casual formats. These partnerships, often streamed live, extend their reach into the community without venturing into official product design. For miscellaneous projects, LoadingReadyRun created a series of short animated videos in the early 2010s as commissioned work for game developer , promoting titles like Pocket Planes through humorous vignettes integrated into their sketch style. In experimental endeavors, a 2023 bonus stream featured team member Cori Samers exploring gameplay in The Last Clockwinder, demonstrating early interest in immersive formats for fan interaction during off-schedule content. These ventures remain selective, averaging 5 to 8 initiatives per year, prioritizing extensions of their core humor into tangible or interactive experiences.

Charity initiatives

Desert Bus for Hope

Desert Bus for Hope originated in 2007 when LoadingReadyRun founders and Paul Saunders conceived an endurance charity stream centered on Desert Bus, a notoriously monotonous from the unreleased Penn & Teller's Smoke and Mirrors. The game simulates driving a bus from , to , , in over eight hours, requiring constant manual steering with no pause function, autopilot, or fast-forward, and the bus drifts rightward if unattended. Initially planned as a 72-hour event to benefit —a providing toys, books, and games to children in hospitals—the inaugural stream from November 22 to 28 extended to 108 hours and raised $22,805. The event's core mechanics involve continuous gameplay of Desert Bus during an annual marathon, where donations directly fund without mechanically extending the runtime, though the stream persists as long as viewer support sustains it, fostering a sense of communal endurance. To maintain engagement, the broadcast incorporates live sketches and performances by LoadingReadyRun cast members, interactive viewer challenges via chat, celebrity guest appearances, silent auctions, and prize giveaways unlocked at donation milestones, such as custom artwork or gaming merchandise. Early iterations tied runtime extensions to escalating donation tiers—increasing by 7% per hour—but the format evolved into a structured multi-day spectacle emphasizing entertainment alongside the game's tedium. Over its history, Desert Bus for Hope has grown significantly in scale and impact, expanding from the 2007 debut's 108 hours to a 168-hour marathon by 2024, reflecting increased community participation and production sophistication. By the conclusion of the 2024 event, the fundraiser had amassed a cumulative total of $11,927,094.90 for , with that year's stream alone raising a record $1,252,690.69. As of November 17, 2025, during the 19th annual event which began on November 14, $251,354.06 has been raised, bringing the lifetime total to $12,178,448.96; the $12 million milestone was reached on November 15. Notable milestones include the 2011 edition (Desert Bus 5), which featured high-profile guests such as Penny Arcade's Robert Khoo and drew attention through community-driven appearances, including a Make-A-Wish visit that highlighted the event's inspirational reach. In 2020, amid the , organizers adapted to a fully format for the first time, conducting the 164-hour stream remotely while raising $1,052,902.40 and maintaining interactive elements through online platforms. The 2024 event set new benchmarks not only in fundraising but also in viewership, with an average of more than 5,000 viewers per minute. Logistically, the event relies on a volunteer network coordinated by LoadingReadyRun, with drivers and entertainers rotating through structured shifts—typically 6 to 12 hours each, grouped into teams like for daytime and for overnight—to manage fatigue during the non-stop broadcast. Behind-the-scenes efforts include prize inventory management, auction oversight, and for streaming from LoadingReadyRun's studio or remote setups, ensuring seamless integration of gameplay, comedy, and donor incentives. This organization has cemented Desert Bus for Hope as LoadingReadyRun's flagship initiative, enhancing their reputation as pioneers in gaming charity streams and fostering a dedicated global community that views the event as a yearly tradition of humor and .

Additional fundraising efforts

LoadingReadyRun has engaged in Extra Life, an annual gaming marathon fundraiser supporting Children's Miracle Network Hospitals, with members participating in dedicated streams to raise funds for pediatric care. For instance, in November 2024, cast member Kathleen De Vere joined the TTRPG Game Masters Roundtable charity stream, contributing to the event's goal of aiding local children's hospitals through gaming content. The group has conducted one-off charity streams for timely global causes, adapting their live streaming format to address immediate needs. In 2016, LoadingReadyRun hosted multiple episodes of "Crossing the Streams," an Overwatch-themed stream benefiting Worldbuilders, a nonprofit founded by author to support and poverty alleviation initiatives. These sessions featured collaborative gameplay and audience interaction to drive donations. Additional streams have targeted LGBTQ+ support organizations, building on the group's commitment to inclusive causes. A 2019 broadcast supported Mermaids Charity, which provides resources for transgender, non-binary, and gender-diverse youth in the UK, incorporating discussions on representation in gaming. Similarly, a charity roundtable on Final Fantasy and Magic: The Gathering in recent years raised funds for The Trevor Project, focused on suicide prevention and mental health crisis intervention for LGBTQ+ youth. Through their platform, LoadingReadyRun enables ongoing community support, where patrons contribute monthly to sustain productions while occasionally aligning with charitable themes, though dedicated tiers for specific causes are integrated into broader campaigns. Merchandise sales have occasionally supported initiatives, with proceeds from select items directed toward organizations like during themed releases. LoadingReadyRun maintains partnerships with gaming-focused nonprofits, including appearances in panels alongside Gamers Outreach at events like , where they discuss video games' role in hospital environments for pediatric patients. These collaborations, ongoing since at least 2014, emphasize accessible entertainment for children in medical settings. These efforts extend the endurance-streaming model pioneered in their flagship fundraiser by focusing on shorter, thematic broadcasts for diverse causes, enhancing community involvement and amplifying smaller-scale philanthropy within the gaming ecosystem.

Recognition

Awards

LoadingReadyRun has garnered recognition through various awards for its early short films and comedic videos, particularly in categories emphasizing writing, audience appeal, and innovation in humor. These accolades, primarily from regional and genre-specific film festivals, underscore the group's pioneering approach to web-based comedy, where they blended low-budget production with sharp scripting to create viral content starting in the mid-2000s. Multiple wins in "Best Writing" categories highlight their strength in ensemble-driven narratives and satirical takes on everyday absurdities, contributing to their transition from local filmmakers to online entertainment staples. Key awards include the Best Writing award for "Eyewitness Accounts" at the Short Film Festival in 2008, which also earned Audience Choice honors for its clever style. Similarly, "Right to the Source" won Best Writing at the same festival in 2009, recognizing the team's ability to investigative journalism in a concise format. In 2010, "The Secret of the Sauce" secured another Best Writing award, while "Mercenary Solutions" was selected as an official entry, demonstrating growing festival interest in their action-comedy sketches. Earlier successes include the 2007 Best Writing award for "How to Talk Like a Pirate," which also featured as an official selection at the Comic-Con International , bridging their work to broader geek culture audiences. "" won Best Writing in 2006 at the Short Film Festival and was officially selected for the International Short Film Festival in 2007. Additionally, "Unskippable 01" took First Place at the Escapist , celebrating their early experiments in gaming parody videos. By 2015, LoadingReadyRun had accumulated over 10 such honors across festivals, primarily in web video and categories, reflecting sustained peer and audience respect for their efforts in online comedy. These recognitions, often in "Best Ensemble" or audience-voted categories, illustrate how the group's collaborative style fostered innovation in creation long before streaming became mainstream.

Industry impact and legacy

LoadingReadyRun has played a pivotal role in shaping web-based comedy, particularly through its early adoption of a hybrid format blending sketch humor with gaming commentary. Founded in 2003, the group produced original series like commodoreHUSTLE, which satirized video game culture in short-form videos distributed online, predating the mainstream rise of platforms like YouTube for such content. This approach helped establish a template for gaming-focused web series, with their work featured at events like the Comic Con International Film Festival and broadcast on networks including G4 TechTV and CNN, broadening the reach of internet comedy into traditional media. In the gaming community, LoadingReadyRun contributed significantly to the digital expansion of Magic: The Gathering (MTG) by creating accessible, humorous content that demystified the game's complexities for newcomers. Through dedicated channels like LRRMTG on YouTube and weekly Twitch streams such as Friday Nights, the group has produced draft playthroughs, strategy discussions, and comedic skits since the early 2010s, fostering a more approachable entry point for casual players while engaging the established fanbase. Their advocacy for inclusive gaming humor is evident in series like TapTapConcede, a podcast exploring MTG's flavor, rulings, and custom cards, which emphasizes enjoyment over competitive intensity. The group's charity initiatives, led by Desert Bus for Hope, have left a lasting legacy in standardizing endurance-based livestreaming for philanthropy. Launched in 2007 as possibly the first charity livestream, the event transforms the notoriously tedious mini-game Desert Bus into a multi-day marathon, raising over $12.1 million USD for Child's Play Charity as of November 2025 through viewer donations tied to playtime. This model influenced the proliferation of similar gaming marathons, including large-scale events like GuardianCon, which raised approximately $2.8 million USD for St. Jude Children's Research Hospital in 2018 by adopting prolonged, community-driven streams to amplify societal impact. Culturally, LoadingReadyRun's sketches and streams have permeated lore, with Desert Bus evolving into a recognized symbolizing exhaustive endurance for a cause, often referenced in discussions of charity 's absurd yet effective dynamics. The event's of in-jokes and memes, such as celebrations tied to totals, has become shorthand within online circles for sustained effort. As of 2025, LoadingReadyRun endures as a creator in an era dominated by short-form platforms like , maintaining a robust output of sketches, streams, and podcasts that bridges early web video with contemporary live entertainment. Their longevity underscores a commitment to sustainable, community-oriented content production in the evolving digital media landscape.

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