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LoopNet

LoopNet is a prominent specializing in commercial real estate, where users can search for and list available for sale, lease, auction, or sublease across various asset classes including , , , multifamily, and . It serves as a digital platform connecting brokers, investors, tenants, landlords, and other industry professionals by providing detailed property information, market analytics, and advertising tools to facilitate transactions. Founded in 1995 and headquartered in Arlington, Virginia, LoopNet pioneered internet-based listing services for commercial properties at a time when digital tools were emerging in the real estate sector. In April 2012, the company was acquired by , Inc. (NASDAQ: CSGP) in a transaction valued at approximately $860 million, which combined LoopNet's marketing capabilities with CoStar's extensive database of information and analytics. This acquisition positioned LoopNet as a brand within CoStar's portfolio, enhancing its reach and integrating it with complementary platforms like CityFeet and Showcase. As of 2024, LoopNet attracts over 12 million monthly unique visitors globally, making it the most heavily website with six times the traffic of its closest competitor. The platform features more than 1 million active property listings viewed daily and is utilized by 96% of companies for their searches. LoopNet's tools, including packages and proprietary , enable faster property sales—listings on the site sell 8% quicker on average than non-advertised ones—and provide high , with every $1 spent yielding an average of $169 in value. Its further extends accessibility, allowing users to browse listings, save searches, and contact brokers on the go.

History

Founding and Early Development

LoopNet was founded in 1995 in , , by Dennis DeAndre and Robert Khodadadian, with DeAndre serving as its initial chairman and CEO. The platform originated as an online directory designed to facilitate connections in the commercial real estate sector by allowing brokers and property owners to list available spaces for potential buyers and tenants. In its early years, LoopNet emphasized a dual model of free basic listings alongside paid options, enabling users to post and search property details without initial cost while offering enhanced visibility for premium subscribers. By the late , LoopNet had introduced premium advertising features, such as prioritized placements and detailed showcases, which helped differentiate it from traditional print-based directories and accelerated user adoption among professionals. The platform's core website included searchable databases that allowed users to filter listings by location, size, and type, marking a shift toward digitized commercial transactions. Key early milestones included securing major partnerships, such as with Grubb & Ellis in , which integrated high-volume listings and boosted daily additions to approximately $85 million in value. Entering the early 2000s, LoopNet expanded its coverage to encompass a broader range of property types, including , , and spaces, solidifying its position as a leading U.S. with over 225,000 registered members by 2001 following a merger with PropertyFirst. This growth reflected the platform's evolution from a niche to a comprehensive national resource, handling listings valued at $130 billion in sales and 2 billion square feet for lease. The company's independent trajectory culminated in its acquisition by in 2012, which marked a pivotal shift toward greater scale.

Public Offering and Acquisition

LoopNet went public on June 7, 2006, through an on the under the LOOP, pricing 4 million shares at $12 each and raising approximately $44.6 million in net proceeds. The offering, which had been filed with the Securities and Exchange Commission in March 2006 to raise up to $86.25 million, enabled the company to pursue general corporate purposes, including potential acquisitions and platform enhancements to expand its online commercial marketplace. Shares opened at $14.75 and closed at $15 on the first trading day, reflecting strong initial market reception amid a competitive landscape for services. As a from 2006 to 2012, LoopNet experienced steady revenue growth driven primarily by subscription fees from premium members and listing services for commercial properties. Revenue rose from $31 million in 2005—prior to the IPO—to $86.7 million in 2011, supported by an expanding user base that reached approximately 5.5 million registered members and 73,550 premium subscribers by the end of 2011. This growth was fueled by increasing adoption of its online platform for marketing over 2 million active property listings, though the company faced immediate post-IPO challenges, including intense market competition from established players like and the need for ongoing through annual filings such as 10-K reports. The end of LoopNet's independent operations came with its acquisition by CoStar Group, announced on April 27, 2011, in a deal valued at approximately $860 million in equity. Under the terms, LoopNet shareholders received $16.50 in cash and 0.03702 shares of CoStar common stock per share, representing a 31% premium over LoopNet's closing price on April 26, 2011. The transaction, which combined two leading providers of commercial real estate data and listings, closed on April 30, 2012, after receiving conditional approval from the Federal Trade Commission to address antitrust concerns. The FTC required CoStar to divest LoopNet's stake in competitor Xceligent, terminate certain non-compete clauses, and refrain from bundling products in ways that could harm competition, ensuring continued market access for alternative databases. This acquisition marked LoopNet's transition to a subsidiary of CoStar, integrating its marketplace with CoStar's broader analytics offerings while ending its status as a standalone public entity.

Post-Acquisition Growth and Expansion

Following its acquisition by in 2012, LoopNet underwent significant into the parent company's broader ecosystem, which facilitated enhanced and expanded coverage across the . This process culminated in a full database completed in 2017, allowing LoopNet users to access CoStar's comprehensive property data alongside listing tools, thereby improving market intelligence and . The leveraged CoStar's superior to provide deeper on properties, contributing to LoopNet's dominance in U.S. listings with unmatched breadth and depth. In response to the pandemic's restrictions on in-person property viewings, LoopNet launched CoTour in May 2020, a virtual tour feature designed to enable remote co-browsing of properties. CoTour supplemented existing tools like virtual tours and HD video to maintain deal momentum during lockdowns, addressing the shift toward digital property marketing driven by health concerns. This adaptation not only sustained user engagement but also positioned LoopNet as a leader in virtual solutions amid the crisis. LoopNet's international growth accelerated under CoStar ownership, beginning with the launch of LoopNet.co.uk in November 2022, which rebranded and expanded the platform Realla into a full marketplace for tenants, brokers, and investors. This marked the creation of the world's first international , enhancing global accessibility. Building on this momentum, LoopNet entered the Spanish market with LoopNet.es in April 2025, targeting , , , and other commercial sectors to capitalize on Europe's growing demand. In July 2025, CoStar appointed leadership for European operations to oversee further expansions into , , and beyond, underscoring LoopNet's strategic push into .

Products and Services

Core Marketplace Platform

LoopNet operates as an dedicated to the listing and discovery of commercial real estate properties available for , , or . The platform supports a wide array of property types, including spaces, buildings, industrial facilities, and multifamily units, enabling brokers, owners, and investors to market and explore opportunities across these categories. Users can leverage advanced search tools to navigate the extensive database, applying filters such as (including from a specific point), price range, building size in square footage, and class (e.g., Class A, B, or C designations based on quality and amenities). Additional filters encompass type, , lot size, and building features, allowing for precise matching of user requirements to available listings. These capabilities facilitate efficient browsing of over 300,000 active listings, with the platform attracting more than 13 million monthly visitors. Access to the core platform is provided free of charge for basic searching and viewing to members, who comprise the professional user base integrated across CoStar's ecosystem. Paid listing options, such as Silver Plans or ad packages, offer premium visibility with priority placement above free basic listings syndicated from CoStar, enhancing exposure to a broader audience of tenants, buyers, and investors. Following its 2012 acquisition by , LoopNet's operations were relocated and integrated into the parent company's headquarters at 1331 L Street NW, , streamlining administrative and technological functions. In , LoopNet enhanced its listings with capabilities through the launch of CoTour, allowing remote inspections to adapt to market demands.

Digital Tools and Features

LoopNet offers a suite of digital tools designed to enhance , transaction efficiency, and user engagement on its platform. These include specialized features for managing listings, tracking interactions, and providing market insights, all integrated to support commercial real estate (CRE) professionals in their daily operations. One key tool is LoopLink, a and listing management solution that enables brokers, owners, and organizations to display and update their listings across personal websites, CoStar, and LoopNet in . This tool streamlines listing oversight by automating content synchronization and reducing the need for manual IT maintenance, allowing users to focus on lead generation and deal progression. Complementing this is the feature, a secure deal management system tailored for investment sales listings. It facilitates the organization and sharing of due diligence documents, such as financials and property reports, with prospective investors while automatically tracking access and generating lead reports on interested parties. This enables brokers to monitor communications and engagement metrics, fostering more targeted follow-ups and accelerating transaction timelines. For marketing enhancement, LoopNet provides tiered advertising packages, including the Silver Listing Plan, which offers cost-effective visibility upgrades for up to 10 listings through larger display formats, priority placement, and performance like view counts and inquiry tracking. These packages build on core listings by amplifying exposure to a broad audience of tenants and investors, with helping users refine their strategies. The platform also integrates educational and analytical resources, such as a comprehensive CRE terms that defines key concepts like tenant improvement allowances and , aiding users in navigating complex transactions. Additionally, LoopNet's trend reports deliver sector-specific insights; for instance, 2023 analyses highlighted emerging opportunities in conversions of underutilized office spaces and of malls into mixed-use developments. These trends, including for office spaces, remained influential in 2025 as opportunities grew in repurposed buildings. LoopNet's mobile application extends these capabilities for on-the-go access, allowing users to search properties by location via GPS, save favorites, receive alerts for updates, and initiate broker communications directly. It supports tours through immersive views, enabling remote property exploration and reducing the need for in-person visits during initial scouting.

Related Subsidiaries

LoopNet operates within CoStar Group's extensive portfolio of commercial real estate platforms, alongside key subsidiaries that broaden the ecosystem for property and transactions. These affiliated services, including BizBuySell and CityFeet, enable targeted and cross-platform integration, enhancing LoopNet's flagship role in commercial listings. BizBuySell functions as a dedicated for sales and acquisitions, connecting buyers and sellers of established enterprises across various industries. Established in 1996 and acquired by LoopNet in 2004, BizBuySell joined as a division in 2012 following CoStar's acquisition of LoopNet, facilitating seamless integration with real estate-focused platforms. This allows for opportunities, where opportunities tied to commercial properties—such as or office-based operations—can be advertised via LoopNet, promoting comprehensive deal exposure. CityFeet specializes in niche commercial real estate, particularly urban spaces and smaller in densely populated areas, offering listings for sale, lease, and investment. As part of CoStar's network, it targets users interested in compact, city-centric assets like storefronts and flex spaces, complementing broader marketplaces. These subsidiaries contribute significantly to CoStar Group's overarching commercial by fostering synergies that amplify and transaction visibility across the U.S. . For instance, features like LoopNet Power Listings provide subscribers with bundled access to LoopNet, CityFeet, and other platforms, enabling unified campaigns for wider audience reach. This interconnected structure positions CoStar as the leading provider of commercial information and marketplaces.

Business Model and Operations

Revenue Generation

LoopNet's primary revenue stems from paid memberships and premium listings targeted at commercial real estate brokers, property owners, and advertisers seeking enhanced visibility on the platform. These subscriptions account for the majority of the company's income, aligning with 's overall model where approximately 96% of revenue is derived from recurring subscriptions. The platform offers tiered advertising plans, including Silver, Gold, Platinum, and Diamond packages, which provide varying levels of exposure, , and priority placement to drive leasing and sales activity. These ad packages have powered significant transaction volume, with LoopNet searchers facilitating an estimated $380 billion in commercial real estate deals in , representing over 90% of such transactions that year. LoopNet also generates supplementary through tools integrated into its marketing services and data sharing with affiliates, enhancing cross-platform analytics and prospect matching. This performance bolstered 's first-quarter 2025 results, where overall rose 12% year-over-year to $732 million, supported by LoopNet's 200% increase in net new bookings. With a base exceeding 13 million monthly unique visitors, these mechanisms underpin LoopNet's robust potential.

Market Reach and User Base

LoopNet attracts over 12 million monthly unique global visitors as of 2023, with the platform's user base predominantly comprising U.S.-based brokers, investors, and tenants seeking listings and market insights. This audience includes decision-makers who rely on the site for discovering properties, with more than 1 million detailed listings viewed daily by professionals across sectors. The platform's traffic has grown to 13 million monthly unique visitors by 2025, underscoring its role as a primary hub for activity. In the U.S. commercial market, LoopNet holds a dominant position, powering over 90% of major transactions through its extensive listings and search functionality. With approximately 300,000 active properties listed as of November 2025, it serves as the go-to marketplace for brokers and owners, facilitating an estimated $380 billion in deals in 2024 alone. This market share reflects LoopNet's integration with comprehensive data from its parent company, enabling users to access detailed analytics that support high-value decisions in leasing and sales. As of 2025, LoopNet continues to see strong demand from companies, with 96% of these firms actively searching the platform for commercial opportunities. The site has adapted to emerging sectors, including facilities, which have gained traction as adaptive uses for and spaces amid rising popularity of the sport. Additionally, trends toward office returns have boosted inquiries for repositioned properties, with owners leveraging LoopNet to market spaces suited for hybrid work environments and revitalized amenities. LoopNet maintains a competitive edge over rivals through its unmatched data depth, offering integrated analytics and historical benchmarks that provide users with superior market intelligence. The platform's international forays have expanded its reach beyond the U.S., connecting global users to cross-border listings and enhancing its utility for multinational investors. This positioning ties directly to user engagement, supporting revenue from premium access features that deliver exclusive insights to active subscribers.

Integration with Parent Company

LoopNet has operated as a wholly owned subsidiary of , Inc. since its acquisition in April 2012, enabling deep operational alignment and resource sharing within the parent company's ecosystem. This structure allows LoopNet to leverage CoStar's extensive data infrastructure, including integrated databases that enhance analytics for commercial listings, market comps, and property insights. By 2017, CoStar had fully merged its database with LoopNet's platform, creating unified tools that provide users with comprehensive, real-time data across both services. Ongoing synergies continue through CoStar's affiliate network, where LoopNet contributes listing data to bolster CoStar's broader analytics offerings. Leadership of LoopNet falls under CoStar Group CEO Andrew C. Florance, who has overseen its operations as part of the company's commercial real estate portfolio since the acquisition. As of 2025, Florance's strategic direction emphasizes LoopNet's role in CoStar's integrated platforms, driving efficiencies in data management and . These combined efforts have fueled significant growth, with CoStar's net new bookings up 68% and LoopNet's up 200% year-over-year in annualized net new bookings during the first quarter of 2025. In 2025, CoStar shifted toward -driven insights and expanded global to strengthen LoopNet's capabilities. Investments in , such as the February 2025 acquisition of Matterport for advanced and , enable enhanced property that integrate with LoopNet's marketplace. Concurrently, international expansions of CoStar and LoopNet platforms facilitate broader , supporting global commercial transactions and .

Legal Matters

Copyright Litigation

In 1999, , Inc. filed a against LoopNet, Inc. in the U.S. Court for the District of Maryland, alleging direct and contributory arising from LoopNet users uploading over 300 of CoStar's copyrighted photographs to LoopNet's online listing platform without permission. CoStar claimed that LoopNet's role in hosting and displaying the images, even with a limited screening process, constituted volitional conduct making it liable under the Act. The district court granted in favor of LoopNet on the direct infringement claim in 2001, ruling that LoopNet's passive role as a for did not involve the necessary volitional act to establish , drawing on precedents like v. Netcom On-Line Communication Services, Inc. The case proceeded on contributory infringement and other claims, but in June 2004, the U.S. Court of Appeals for the Fourth Circuit affirmed the district court's decision on direct infringement, reinforcing that online service providers are generally not directly liable for infringing materials posted by third parties absent active involvement in the reproduction or distribution. This ruling left open the contributory infringement issue for further proceedings. Following the 2004 appellate decision, the parties entered into a confidential agreement in 2005 that resolved the remaining claims, including contributory infringement, leading to the dismissal with prejudice of the lawsuit. As part of the , LoopNet agreed to continue complying with DMCA takedown procedures for notified infringing content, while CoStar dropped its demands for damages and injunctive relief beyond those terms. In late 2005, CoStar issued a notice alleging potential breaches. In 2006, CoStar sought a DMCA from the district court to compel LoopNet to disclose identifying information for subscribers who allegedly uploaded or viewed the infringing photos, aiming to pursue individual copyright claims. On August 4, 2006, a magistrate judge denied the , citing its overbreadth and potential on online expression, without needing to reach arguments from an amicus brief filed by the emphasizing protections. No appeals of this denial were pursued. Additional disputes between the companies continued, resulting in multiple lawsuits; in December , CoStar and LoopNet reached a comprehensive resolving all outstanding litigation. The outcome bolstered LoopNet's operational independence and user trust in its platform, setting important precedents for limited platform liability in that influenced broader digital policies in the commercial sector. This resolution heightened competitive tensions between the companies leading up to CoStar's acquisition of LoopNet.

Trademark Disputes

In 2013, shortly after its acquisition by , LoopNet filed a against dotloop LLC in the U.S. District Court for the Central District of (Case No. 2:13-cv-02107). The alleged that dotloop's use of the name "dotloop" and related branding for its transaction management software created a likelihood of confusion with LoopNet's established "LoopNet" in the commercial sector, potentially misleading customers about affiliation or sponsorship. Dotloop responded by denying the claims, arguing that "loop" is a generic, descriptive term widely used in the real estate and technology industries and not subject to exclusive ownership by LoopNet. The company also filed a challenging the validity of LoopNet's registration and sought its cancellation. Prior to the , LoopNet had issued a cease-and-desist letter demanding that dotloop cease using the disputed branding. The parties reached a in 2014, resulting in mutual non-infringement agreements that allowed both companies to continue operations without further legal action or monetary exchange. This resolution highlighted CoStar Group's broader strategy, which emphasizes proactive enforcement and registration to protect brands like LoopNet from competitive encroachments in the real estate . Integration with CoStar provided enhanced legal resources that facilitated efficient dispute resolutions.

Litigation with CREXi

In September 2020, CoStar Group filed a lawsuit against Commercial Real Estate Exchange, Inc. (CREXi) in the U.S. District Court for the Central District of California, alleging copyright infringement, trademark infringement, and unfair competition arising from CREXi's alleged copying of thousands of photographs and property data from LoopNet and other CoStar platforms without authorization. CoStar claimed CREXi used automated tools and offshore agents to scrape and republish the content, violating terms of use and intellectual property rights. CREXi counterclaimed, alleging antitrust violations by CoStar, including monopolistic practices in commercial data and listings that harm competition. In June 2025, the district court found that CREXi had deliberately infringed CoStar's copyrights by copying and cropping images, but the U.S. Court of Appeals for the Ninth Circuit reversed the dismissal of CREXi's antitrust counterclaims, allowing them to proceed. As of November 2025, the case remains ongoing, with CoStar continuing to pursue damages and injunctive relief.

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